Version: [0.0] Date published: [Date] Presented by: [Name] Key Performance Indicator Tracker The Key Performance Indicator (KPI) Tracker helps you track the primary success factors for your business. KPIs are predetermined measurements that reflect the critical success factors of an orani!ation. KPIs differ by orani!ation" by industry" and e#en by department. $ain indicators help you kno% ho% your company is doin at this point in time. &inancial data is usually displayed as lain indicators" based on facts that sho% %hat you ha#e done in the past. $eadin indicators help you kno% ho% your company %ill do in the future. &orecasts are usually sho%n as leadin indicators. &orecasts sho% %here you see your company oin in the future" and they help you set and modify oals. In the follo%in table" use the sample te't as uidelines to define your lon(term stratey and related ob)ecti#es for reachin each oal. *ach oal should yield a set of KPIs that can be measured and monitored reularly. These KPIs should i#e you insiht into the direction that your company is headed. +ou can then ask yourself such ,uestions as- .re %e oin to meet our oal/ .re %e makin head%ay to%ard our oal/ P.0* 1 K*+ P*2&324.NC* IN5IC.T32 T2.CK*2 [Goal] Objective easurement !ar"et #ction pro"ram 0ro%th 6ales ro%th 4arin ro%th 4arket ro%th 6ales ro%th- 7189 4arin ro%th- 7:9 in ; years 4arket ro%th- 7<9 4ake = more sales calls per %eek. Percei#ed #alue for money Customer sur#eys 2atins consistently in top 189 *stablish focus roups. 2elationships at multiple le#els Number of contacts %ith tareted campains 0oal of 1889 Create an account penetration proram. 4a'imum customer retention >in(loss ratio 2etention of more than ?@9 in tareted sement 4ake sales support a critical opportunity. 5e#elopment of reional markets Potential re#enue in sales pipeline 2e#enue increase of :89 2eference sell proram. Identification of profitable ne% markets Number of potential customers arri#e first Number of surprises 5oublin of current number in = years 2eduction of surprises by =@9 in < years Compare top(sellin customers aainst ne% opportunities. 5e#elopment of marketin skills Percentae of strateic skills that are a#ailable 1889 in @ years Create a sellin skills proram. 5e#elopment of customer database Percentae of customers %ho ha#e kno%n key attributes A89 in < years Create customer database. 5e#elop sales learnin systems. P.0* <