PROJECT REPORT

STUDY ON EQUITY MARKET PRODUCTS

OF
NETWORTH STOCK BROKING LTD. [NSBL]
Master of Business Administration (Finance)
Submitted in partial fulfillment of the requirement for award of
Master of Business Administration of Tilak Maharashtra
Universit! "une
Submitted B#
$%&'( MAT)*+
'nstitute of Business Studies , &esearch! -avi Mumbai
Tilak Maharashtra Universit
.ultekdi! "une /00123
1
Ack!"#$%&$'$(
' would like to pa a bi4 word of thanks to all the people who are directl or indirectl
involved in its completion5
' wish to e6press m heartfelt appreciation to man who have contributed to this pro7ect
in all aspects and e6press m deep sense of 4ratitude to all the people for their valuable
time and co8operation! which the had 4iven me5
Special thanks 4oes to "rof5 A5$ Shukla! MBA (Finance) department for 4ivin4
the time and effort to review such e6tensive and comple6 material and for providin4
reaction and recommendation for improvement and to Mr5 Shatrun7a "ande! the
"roduct Mana4er of -etworth Stock Brokin4 (imited5! who helped me durin4 m
pro7ect5
' am also thankful to m collea4ues and friends who have helped me durin4 this duration5
2
TABLE OF CONTENTS
C) N!. I%$* P+&$ N!.
0 &AT'9-A(* F9& T)* STU:% / 8 ;
< 9B=*$T'>* 9F T)* STU:% ? 8 @
a) Title of the pro7ect
b) 9b7ective of the stud
c) Scope of the stud
2 "&9F'(* 9F T)* $9M"A-% 01 8 <2

/ &*>'*+ 9F ('T*&ATU&* </ 8 <@
; &*S*A&$) M*T)9:9(9.% 21 8 2<
a) &esearch :esi4n
b) :ata $ollection Methods A Sources
c) Samplin4
? :ATA A-A(%S'S A-: '-T*&"&*TAT'9- 22 8 2B
3 9BS*&>AT'9- A-: F'-:'-.S 2@ 8 /1
B ('M'TAT'9-S /0 8 /<
@ &*$9MM*-:AT'9-S A-: SU..*ST'9-S /2 8 //
01 A""*-:'C /; 8 ;0
a) $opies of the Duestionaire
b) &eferences and Biblio4raph


3
CHAPTER , -


RATIONALE FOR THE STUDY
CHAPTER , -
RATIONALE FOR THE STUDY
4
This research has been undertaken as part of m 'nternship at -etworth Stock Brokin4 (td E-SB(F5 '
have titled this pro7ect as GStud on *quit market productsH! since m 7ob had been to understand the
products the compan was offerin4! focusin4 on a few such as :emat and 'nsurance 5Also! ' had to
understand the mentalit!requirements and preferences of the consumer while interactin4 with them on
the basis of a questionnaire5
'n todaHs commercial a4e! finance based products are sellin4 in the man millions5 Stock markets are
buIIin4 with activit as each da throu4hout the world! the prices of shares and stocks are risin4 and
fallin4 simultaneousl5 )ence! there is intense need for securit of individualHs mone and other related
items5
'n the financial sector! nowadas one can observe a tendenc that consumers are 4enerall confused with
selection aspects as the are spoilt for choices and the are particularl conscious about investin4 in
financial products as there are more e6perts than financial products5 Apart from that! various companies
across the 4lobe! particularl in 'ndia are seen on a rat race of trin4 to capture the market5 Almost ever
compan toda offers some financial product or service to both its emploees as well as customers5 'n
such a situation! it is important for ever compan to understand the market situation as well as the
mentalit or preferences of the consumer5 The main 7ob of an or4aniIation is to cater to the needs of its
consumers i5e the consumers must feel that their mone invested is worth it and not wasted5
At present! on the financial market! the consumers are divided into two cate4ories J individuals and
companies5 *ach cate4or dealin4 with the financial product or service requires to submit different sets of
documentation5
-SB( caters to the needs of the populace b offerin4 a wide variet of financial products and services5


CHAPTER , .
5
OBJECTI/E OF THE STUDY

CHAPTER , .
6
OBJECTI/E OF THE STUDY
+0 T1(#$ !2 ()$ 34!5$c(
KSTUDY ON EQUITY MARKET PRODUCTSL
60 O65$c(17$ !2 ()$ 8(9%:
7
'ndian market has seen an unprecedented boom in its activit in the past 0; ears in terms of number of
stock e6chan4es! listed companies! trade volumes! investor population! etc5 )owever! this sur4e in activit
has brou4ht with it the ver survival of the capital markets in the lon4 run! most of which are due to the
lar4e volume of paper work involved and paper based tradin45
)owever! the real 4rowth and chan4e occurred from the mid J ei4hties in the wake of liberaliIation
initiatives of the .overnment5 The reforms in the financial sector were envisa4ed in the bankin4 sector!
capital market! mutual funds! forei4n investments and .ovt control5 These institutions and stock
e6chan4es e6perienced that the certificates are the main cause of investors problems5 Since the paper
work was not matchin4 the rapid 4rowth! so there was a need for a better sstem to ensure removal of
these impediments5
The main ob7ective of the stud was #8
To understand the latest development in financial products5
To understand the various risks associated with various financial products like demat!mutual
funds! insurance etc55
To interact with various investors and understand their needs5
To find out reasons as to wh customers hesitate in investin4 in financial markets5
To promote financial products as well as the compan itself! -etworth Stock Brokin4
(imitedE-SB(F5
8
c0 Sc!3$ !2 ()$ 8(9%:
Financial products refer to those instruments that help save! invest! 4et insurance or 4et mort4a4e5 These
are issued b various banks! financial institutions! stock brokera4es! insurance providers and other
4overnment sponsored entities5 Financial products are cate4oriIed in terms of their tpe of underlin4
asset class! volatilit! risk and return5
The ma7or tpes of financial products are shares! bonds! treasur bills! options! mutual funds! certificate
of deposits($:Hs) and annuities5
-ow let us discuss about the scope of the pro7ect5 As ' have e6plained earlier that m work in
the pro7ect was to understand financial products and the stock market5
:urin4 m interaction with man customers(includin4 some investors) ' came to know that man of them
have little idea about equit market and the were afraid of takin4 risks and was not sure about returns5
't also came as a surprise that some hi4h profile people like businessmen!advocates! doctors were not
interested in share tradin4 or even in the stock market as man of them did not know the procedures
involved in it5 Some showed disinterest even thou4h the were havin4 sufficient knowled4e about stock
markets!demat! insurance! mutual funds and returns associated with it5
M understandin4 was that man of them who had adequate knowled4e of the stock market were
mis4uided and some of them were afraid in takin4 risks5 Throu4h -etworth! to some e6tend ' was able
clear this misconception5 ' came to the conclusion that itHs important to be knowled4eable and one should
take initiative before 4ivin4 financial advice to investors


9
CHAPTER , ;

PROFILE OF THE COMPANY
10
CHAPTER , ;
PROFILE OF THE COMPANY


NETWORTH STOCK BROKING LTD[NSBL]
-etworth has been successfull providin4 premium financial services and information for more than a
decade5 'ts aim has consistentl been to empower investors to take char4e of their financial future , help
them 4row their -etworth5

-etworth has alwas endeavored to make a difference in the financial services space5 't constantl
focuses on scalin4 and up4radin4 the technolo4 infrastructure so as to provide the best services to the
investors5 't has a presence of over 211 centreHs across 'ndia5

-etworth is #8
Mana4ed b a talented team of over 0211 professionals5
Servin4 nearl 011!111 clients across the countr5
'S9 @110#<111 $ertified Software :ivision5
+inner of $-B$8T>0BHs Financial Advisor Awards <11B for Best &e4ional (evel Financial
Advisor5
"roclaimed amon4st the most read research analst (Team -etworth) b Thomson &euters
consistentl over a period of time5
A $harter member of Financial "lannin4 Standards Board of 'ndia EF"SBF5
Alliance partners with "-B for online tradin45
$orporate A4ents for Met(ife 'ndia 'nsurance $o5 (td5
COMPANY BACKGROUND
11
N$("!4() S(!ck B4!k1& L(%
I%98(4: # Finance , 'nvestments
BS* $ode# ;00;;0 -S* Smbol# "A* # 1
'S'- :emat# '-*@12:10100 :iv , %ield M# 1 *"S # 1
Book >alue# 2150 Market $ap (&s5 $r5)# ;0530/0; Face >alue # 01
'ncorporation %ear 0@@2
&e4istered 9ffice
<nd Floor : $ Silk Mills $ompound!Nondivita &oad Andheri (*ast)!
Mumbai!
Maharashtra8/111;@
Telephone 1<<821?/0311 ! 0B11 << 1<<2(Toll free)
*8mail reachusOnetworthdirect5com
$hairman & Sankaran
*6ecutive :irector .irish :ev
:irector S5" =ain! Suhas Bade! Utsav "arekh! A7a Naan
Auditor A & Sodha , $o
Face >alue 01
Market (ot 0
(istin4 Mumbai
GROUP COMPANIES
N$("!4() S(!ck B4!k1& L(%. [NSBL]
-SB( is a member of the -ational Stock *6chan4e of 'ndia (td (-S*) and the Bomba Stock *6chan4e
(td (BS*) in the $apital Market and :erivatives (Futures , 9ptions) se4ment5 -SB( has also acquired
membership of the currenc derivatives se4ment with -S*! BS* , M$C8SC5 't is :epositor
participants with $entral :epositor Services 'ndia ($:S() and -ational Securities :epositor ('ndia)
(imited (-S:()5 +ith a client base of over 0( loal customers! -SB( is spread across the countr
thou4h its over 211P branches5 -SB( is listed on the BS* since 0@@/5

N$("!4() W$+#() S!#9(1!8 L(%. [NWSL]
-+S( is into the business of deliver of Financial "lannin4 , Advice5 'tHs vision is to GAdvice ,
*6ecute mone related solutions toAfor our customers in the most $onvenient , $onsolidated manner!
while makin4 sure that their e6perience with us is alwas pleasant , memorable resultin4 in positive
advocacH5 The product , Services include Financial "lannin4! (ife 'nsurance! 9n8line Tradin4 Account!
Mutual Funds! :ebenturesABonds! .eneral 'nsurance! (oans and :epositor Services5

N$("!4() C!''!%1(1$8 < I7$8('$(8 L(%. [NCIL]
-$'( is the commodities arm of -SB(5 't is a member at the Multi $ommodit *6chan4e of 'ndia
(M$C)! -ational $ommodit , :erivatives *6chan4e (-$:*C) and '$*C , is backed b solid
research , analtics in $ommodities5
12
N$("!4() S!2( ($c) L(%. [NSL]
-S( is an 'S9 @110#<111 $ertified $ompan5 't is into Application :evelopment , maintenance5
Buildin4 , 'mplementation of packa4ed software across various functions within the Financial Services
'ndustr is at its core5 't also provides data center services which include hostin4 of websites! applications
, related services5 't combines a unique deliver model infused b a distinct culture of customer
satisfaction5

R+718)+ F1+c1+# S$471c$8 P7(. L(%. [RFSL]
&FS( is a &B' re4istered -BF$ en4a4ed in financin4! primaril it provides loan a4ainst securities5
PRODUCTS AND SER/ICES
-SB( offers a wide ran4e of products #8
-0 G$$4+# I894+c$
.0 L12$ I894+c$
;0 D$'+(
=0 M9(9+# 29%8
>0 I1(1+# P96#1c O22$41&?IPO0
@0 P!4(2!#1! M++&$'$( S$471c$8?PMS0
A0 EB91(: +% %$417+(17$8
C0 L!+8 +% 6!%8D%$6$(94$8
E0 H$+#() 3#+
-F0 C944$c: %$417+(17$8
-0 G$$4+# I894+c$
'nsurance other than (ife insurance falls under the cate4or of .eneral insurance5 't comprises of
insurance of propert a4ainst fire!bur4lar!etc personal insurance such as Accident and )ealth insurance
and liabilit insurance which covers le4al liabilities5 There are also other covers such as *rrors and
9missions insurance for professionals!credit insurance!etc5
-on life insurance companies have products that cover propert a4ainst fire and allied perils!flood storms
and inundation!earthquake and so on5 There are products that cover propert a4ainst bur4lar!theft!etc5
The non life companies also offer policies coverin4 machiner a4ainst breakdown5 The Marine car4o
13
polic covers 4oods in transit includin4 b sea!air and road5 Further! insurance of motor vehicles a4ainst
dama4es and thefts form a ma7or chunk of non life insurance businesses5
"ersonal 'nsurance covers policies for Accident!health!etc5 "roducts offerin4 "ersonal accident cover are
benefit policies5 )ealth insurance covers offered b non life insurers are mainl hospitaliIation covers
either on reimbursement or cashless basis5
.0 L12$ I894+c$
(ife 'nsurance in 'ndia has been present for the past more than 011 ears5 (ife insurance is a contract that
pled4es pament of an amount to the person assured(or his nominee) on the happenin4 of the event
insured a4ainst5 (ife insurance is a contract between the polic owner and the insurer! where the insurer
a4rees to pa a sum of mone upon the occurrence of the insured individual or individualHs health or an
other event! such as terminal or critical illness5 'n return the polic owner a4rees to pa a stipulated
amount called a premium at re4ular intervals or in lump sums5
;0 D$'+(
:ematerialisation is the process b which phsical share certificates are converted into electronic
form5+hile it is not et compulsor that all shares listed on the stock e6chan4e are dematerialised! there
is a stead increase in the number of companies tradin4 in the dematerialised shares5
-etworth offers demat facilities to facilitate a seamless transaction platform as a part of value added
service for clients5 -etworth is a depositor participant with the $entral :epositor Services (td($:S()
and -ational Securities :epositor (td(-:S() for tradin4 and settlement of dematerialised shares5
=0 M9(9+# F9%8
Mutual funds are investment companies that pool mone from investors at lar4e and offer to sell and bu
back its shares on a continous basis and use the capital thus raised to invest in securities of different
companies5
Mutual funds can be either or both of open ended and closed ended investment companies dependin4 on
their fund mana4ement pattern5 An open ended fund offers to sell its shares continuousl to investors
either in retail or in bulk without a limit on the number as opposed to a closed ended fund5 $losed end
funds can have limited number of shares5
Mutual funds 4et their earnin4s in two was5 First!b the dividend the 4et on the securities the hold5
Second!b the redemption of their shares b investors which will be at a discount to the current
-A>Hs(net asset values)5
>0 I1(1+# P96#1c !22$41&?IPO0
14
't is also referred to as Kpublic offerin4L is the first sale of stock b a private compan to the public5 '"9
is a wa for a compan to raise mone from its investors for its future pro7ects and 4et listed to Stock
*6chan4e5
From an investor point of view! '"9 4ives a chance to bu stocks of a compan! directl from a compan
at a price of their choice5
@0 P!4(2!#1! M++&$'$( S$471c$8?PMS0
-etworth "MS helps in achievin4 ob7ective of preservin4 and 4rowin4 capital b conductin4 a thorou4h
analsis of investment needs! returns e6pected and risk takin4 abilit5
-etworth offerin4 is ideal for hi4h net8 worth customers #8
+ho are investin4 in 'ndian equities
+ho desired to create wealth over lon4er period5
+ho appreciate a hi4h level of personaliIed service5
A0 EB91(: +% D$417+(17$8
EB91(: # The 'ndian equit market is also another name for 'ndian share market or 'ndian stock market5
The forces of the market depend upon monsoons! 4lobal fundin4s! flowin4 into equities in the market and
the performance of various companies5 The 'ndian market of the equities is transacted on the basis of two
ma7or stock indices! the -ational Stock *6chan4e of 'ndia (td5(-S*) and the Bomba Stock
*6chan4e(BS*)! the tradin4 bein4 carried on a dematerialiIed form5 The phsical stocks are in liquid
form and cannot be sold b the investors in an market5 Two tpes of funds are there in the 'ndian equit
market i5e >enture capital funds and "rivate equit funds5
D$417+(17$8 # :erivatives are financial contracts whose valueAprice is dependant on the behaviour of the
price of one or more basic underlin4 assets(simpl known as underlin4)5 These contracts are le4all
bindin4 a4reements made on the tradin4 screen of stock e6chan4es to bu or sell an asset in future5 The
asset can be an inde6! share! bond! rupeeAdollar! su4ar! cotton! coffee! etc5
The Securities and *6chan4e Board of 'ndia(S*B') allowed tradin4 in equit based derivatives on Stock
*6chan4es in =une <1115$urrentl futures and options turnover in the -S* is &s 3111 J B111 crore
appro6imatel5
B) L!+8 +% B!%8DD$6$(94$8
L!+8 # A loan is a kind of debt which the bank provides for a particular period of time5 Banks act as a
financial intermediar whose principal service amon4 man others is to provide loans to its customers
who could be individualsAcorporationsAself emploed professionalsApublicAprivate companies5 Banks
normall char4e interest on the amount of debt as a cost for providin4 the loan service5 The rate of interest
15
is determined on the basis of prime lendin4 rate("(&)i5e a rate of interest which banks normall char4e
from their stead and credit worth customers5 The loans are in turn funded b the deposits of its e6istin4
customers5 The repament of loans is 4enerall done throu4h what is known as *quated Monthl
'nstallments(*M')5
Tpes of loans available include "ersonal loans!Mort4a4e loans!Two wheeler loans!$ar
loans!$ommercialABusiness loans!"rofessional loans!Trade loans!*ducation loans!Travel loans!&eal
*state loans! amon4 others5
B!%8 # 'n finance! a bond is a debt securit in which the authoriIed issuer owes the holders a debt and
repas the principal and interest at a later date! termed as maturit5
A bond is simpl a loan in the form of securit with different terminolo45 The issuer is equivalent to the
lender! the bond holder to the borrower and the coupon to the interest5 Bonds enable the issuer to finance
lon4 term investments with e6ternal funds5 Alon4 with stocks! the are considered as securities! but the
ma7or difference between the two is that stock holders are the owners of the compan(i5e the have an
equit stake)! whereas bond holders are lenders to the issuin4 compan5
D$6$(94$8 # A debenture is defined as a certificate of a4reement of loans which is 4iven under the
companHs stamp and carries an undertakin4 that the debenture holder will 4et a fi6ed return and the
principal amount whenever the debenture matures5
E0 H$+#() 3#+
$ontrar to what it ma seem! health plan is not an insurance product5
A health plan helps take care of a familHs da to da preventive and pre hospitaliIation medical
e6penses5
A health plan member can access a comprehensive network of hi4h qualit
doctors!dentists!patholo4 and radiolo4 labs!etc at si4nificantl reduced costs5
>iruall all doctor specialiIations are covered and there are no e6clusion criteria like a4e! present
medical condition! etc5
'nternationall! the concept of health plans is 4rowin4 rapidl5
'n 'ndia! this concept has been introduced for the first time5
N$("!4() G IHO H$+#() 3#+ c+4% # -etworth in collaboration with the 'ndian )ealth 9r4anisation "vt
(td (')9) has introduced a revolutionar concept for health plans J the -etworth ')9 )ealth plan card5
This is a first of its kind in 'ndia where it would benefit each and ever person and famil for each and
ever da of their life5
-etworth and ')9! throu4h this health plan card! aims to provide eas access to hi4h qualit healthcare at
reasonable costs5
16
Some of the benefits include dental benefits! medical benefits! radiolo4Apatholo4! dial a doctor! health
check vouchers and personal accident insurance5
-F0 C944$c: %$417+(17$8
The launch of currenc derivatives in 'ndia opened one more avenue for tradin45 The recommendations
were made 7ointl b the S*B' and &B'5
$urrenc derivatives can be described as contracts between sellers and buers whose values are to be
derived from the underlin4 assets i5e the currenc amounts5
$urrentl 'ndia is a US: 2/ billion 9T$(over the counter) market5 -etworth has taken membership with
-S*!BS* and M$C8SC to offer tradin4 in its currenc features to customers5
Benefits #8
Accessibilit to all tpes of market participants
Acts as insurance a4ainst unpredictable and unforeseen currenc and interest rate movements5
'f receivables or paments to be incurred are in multiple currencies5
:erivatives can be used for matchin4 the inflows and outflows
To 4et transparenc and efficienc in price discover
-SB( offers the followin4 services #8
-0 $ G (4+8+c(
.0 M: $("!4()
;0 G41$7+c$ )+%#1&
=0 C+## +% (4+%$
>0 F1+c1+# 3#+1&
-0 $ G (4+8+c(
-etworthHs online platforms provides its customers with advanced features like sin4le customiIed
inte4rated screen! inte4ration of the individualHs bank account! tradin4 and demat account! 9nline
"ortfolio tracker and 0<B bit encrption to ensure the hi4hest level of safet to protect online transactions5
't helps customers to invest online in '"9HsAMFHsA*quities5
17
.0 M: $("!4()
+ith so man financial transactions bein4 carried out dail! it is ver difficult to keep track of the status
for each and ever one of them5 Also! stackin4 the phsical copies of contact notes! bills! etc can be a
tedious task which is unavoidable as these documents are needed in calculatin4 ta6 rebates5 Moreover! it
can be difficult dealin4 with different departments of a brokin4 firm to 4et such details if the documents
are not in place5
The online backoffice GM networthH provides a convenient solution to all these problems5 't is amon4st
the best in the industr and it enables a person to 4et multiple transactional detailed reports viI financial
statements! net position! settlement bills! deliver reports! transaction statement! etc5 't provides to be a
sin4le contact point that connects individuals with their relationship mana4er and head office5
;0 G41$7+c$ )+%#1&
Financial investment products tend to be comple6 without proper 4uidance5 *ven after the investment has
been made! there are man processes which need to be handled effectivel5
This or4aniIation has setup a sstem where people can place their queries on client queries and 4rievance
redressed module which makes investin4 for clients! a simple process5 'n this module! response is 4iven to
all queries within 0 hour5 'f within 2? hours a clientHs queries are not addressed! intimation is made to the
mana4ement and is personall resolved b the $*95 An e6clusive set of professionals take care of client
4rievances5 $lients can view the status of their 4rievances online as well5
=0 C+## +% (4+%$
'n todaHs fast paced era! there is a compulsion to be on the move </ Q 35 This ma not leave the time and
convenience for people to look at all valuable opportunities5
-etworth has formed a new service named G$all and tradeH for this purpose5 Throu4h G$all and tradeH
clients can trade even when the are not near their tradin4 terminal5 A special toll free no5 has been
allocated 0B11 2111 1222 which is accessible from an landline or mobile phone in 'ndia absolutel
free5A client can instantl place and modif orders b callin4 here5
>0 F1+c1+# 3#+1&
Financial plan is ver essential in achievin4 4oals5 -etworth helps its customers achieve them throu4h the
Financial "lannin4 "rocess J M plan5 't helps achieve 4oals in a sstematic and scientific manner5
18
Steps in the financial plannin4 process include #8
'dentif , "rioritiIe J To4ether! we will mutuall define the clientHs personal and financial 4oals!
understand the time frame for results and discuss! if relevant! how heAshe will feel about the risk5
"ost that! it will be prioritiIed and a clear picture will be drawn for the individualHs financial
future5
$ollate J All the necessar documents such as investments! ta6 returns! insurance policies!
retirement plans! etc will be collated and reviewed5
AnalIe J -etworth will analIe the clientHs information to assess hisAher current situation and
determine what must be done to meet their 4oals5 This could include analIin4 assets!liabilities
and cash flow! current insurance covera4e! investments or ta6 strate4ies and how these elements
can impact each other5
&ecommend J &ecommendations will be provided that will address the individualHs 4oals5 This
would help in makin4 informed decisions and the recommendations could be revised to make
them appropriate5
Act J )ow the recommendations could be carried out could be done b a4reein4 on a mutual
basis5 -etworth ma carr out the recommendations or serve as the clientHs KcoachL! co8ordinatin4
the entire process5
Track J As 4oals and needs evolve over time! the individualHs pro4ress will be tracked as part of
the on4oin4 process and necessar modifications would be made5
BUSINESS ALLIANCES
9ur Strate4ic (ife 'nsurance "artner
9ur 'nternet Tradin4 Alliance "artner
-0 M$(#12$ I%1+
19
Metlife 'ndia 'nsurance compan is an affiliate of Metlife 'nc5 and was incorporated as a 7oint venture
between Metlife 'nternational holdin4s! 'nc! The =ammu and Nashmir Bank! M "allon7i and $o5 "rivate
(imited and other private investors5 Metlife is one of the fastest 4rowin4 life insurance companies in the
countr5 't serves its customers b offerin4 a ran4e of innovative products to individuals and 4roup
customers at more than ?11 locations throu4h its bank partners and compan owned offices5 Metlife has
more than ;1111 financial advisors who helped customers achieve peace of mid across the len4th and
breadth of the countr5
Metlife 'nc5 throu4h its affliates reaches more than 31 Million customers in the Americas!Asia "acific and
*urope5 Affiliated companies! outside of 'ndia include the number one life insurer in the United
States(based on life insurance inforce) with over 0/1 ears of e6perience and relationships with more than
@1 of the top one hundred Fortune ;11 companies5 The Metlife companies offer life insurance! annuities!
automobile and home insurance! retail bankin4 and other financial services to individuals as well as 4roup
insurance! reinsurance and retirement and savin4s product and services to corporations and other
institutions5
P4!%9c(8
The productsAplans offered b Metlife come under the followin4 cate4ories #8
"rotection plans
Savin4s plans
'nvestment plans
$hild plans
&etirement plans
.roup plans
&ural plans
/181!
$onductin4 all business endeavours with truth! sincerit and fairness5
Functionin4 productivel in teams towards a common purpose! realisin4 the collective power of
diverse work84roups5
"erformin4 as a (eader to be reall effective and successful b actin4 and makin4 decisions
independentl to 4et results.
M1881!
$ontinuousl creatin4 and introducin4 new and ori4inal ideas and was of doin4 thin4s5
.0 P95+6 N+(1!+# B+k
20

"un7ab -ational Bank is a state owned financial services compan located in -ew :elhi! 'ndia5 't was
re4istered on Ma @! 0@B/ under the 'ndian $ompanies Act with its office in (ahore5 Toda! the bank is
the second lar4est 4overnment owned commercial bank in 'ndia with more than ;111 branches across 3?/
cities and serves over ;? Million customers5 The bank has been ranked as the <B/
th
bi44est bank in the
world5 "-B has a subsidiar bank in the UN as well as branches in )on4 Non4! :ubai and Nabul and
representative offices in Almat! 9slo and Shan4hai5 't is one of the Bi4 four banks of 'ndia alon4 with
'$'$' bank! State bank and $anara bank5
"un7ab -ational Bank continues to maintain its frontline position in the 'ndian bankin4 industr5 'n
particular! the bank has retained its number one position amon4 the nationaliIed banks in terms of number
of branches! deposit! advances! total business! assets! operatin4 and net profit in the ear <11@8015 The
impressive operational and financial performance has been brou4ht b the bankHs focus on customer
based business with thrust on $ASA deposits! &etail! SM* and A4ri advances and with more inclusive
approaches to bankin4! improved mar4in mana4ement! thrust on recover and increased efficienc in core
operations of the bank5Followin4 is an e6ample of the performance hi4hli4hts of the bank in terms of
business and profit #
"arameters MarR1B MarR1@ MarR01 $A.&(M)
9peratin4 "rofit /11? ;3// 32<? <<5<@
-et "rofit <1/@ 21@0 2@1; <25@B
:eposit 0??/;3 <1@3?1 </@221 0/5/<
Advance 00@;1< 0;/312 0B??10 0?510
Total Business <B;@;@ 2?//?2 /2;@20 0;51@
/181!
To be a (eadin4 .lobal Bank with "an 'ndia footprints and become a household brand in the
'ndo8.an4etic "lains providin4 entire ran4e of financial products and services under one roof5
M1881!
Bankin4 for the unbanked5
A"+4%8
The bank has been a recipient of man accolades and awards durin4 the ear #
.old Troph of S$9"* Meritious Award for *6cellence in $orporate .overnance <11@ b
Standin4 $onference of "ublic enterprises5
As per Financial *6press J *rnst , %oun4! 'ndiaHs best bank Surve! "-B is identified as the best
bank amon4 the nationaliIed banks in terms of overall rankin45
21
As per the Forbes Annual list! "-B tops the list of nationaliIed banks with a 4lobal rankin4 of
?@;! substantial improvement over the previous earHs placement as @/?
th
5
The *conomic Times has ranked $*9 of "-B as the 2<
nd
most powerful $*9 of <1015
':$ financial insi4hts innovation awards <101 b ':$ Financial 'nsi4ht5
RESEARCH
-etworth strives to empower its customers with information that helps them make informed decisions and
strike the ri4ht opportunit5 (ots of useful information are provided b varied market research reports5
+hether ou are a be4inner! an investor or a trader! ou would find ourself useful5
The have a dedicated &esearch $ell wherein some of 'ndiaHs finest financial analst re4ularl provides
factual and reliable research reports5 From industr trends to sartorial trends and market trends!from
individual compan recommendations to mutual fund updates!the have them all5
T)$ 4$3!4(8 ()+( +4$ 34!71%$% 1c#9%$,
'ndia Market &eport
$ompan &eports
Theme Based &eports
'"9Hs A F"9
Sector &eports
"re8quarterAUpdates
&esearch &ecommendation $ard
"ivot "oints
Analst Meet
Duantitative &esearch
"olic -ote
Technical &esearch
NRI HONE
22
'ndia is one of the fastest 4rowin4 financial markets and -etworth provides people with tailor made
facilities to invest in this emer4in4 market5
As a -on &esident 'ndian(-&')! residin4 .$$ countries and -&' state! the individual ma have man
questions as to how to invest in 'ndia! which stocks to purchase! what mutual funds to bu and how
investin4 in 'ndia fits in with the individualHs overall financial 4oals and ob7ectives5 This is where
-etworth :irect makes a difference5 't offers tips to fi4ure out how to make mone 4row5 An -&' tradin4
account inte4rated with a depositor account would be provided to 4ive full investin4 functionalit5
-etworth would make sure that it offers the best service and the most comprehensive tools to make
investin4 in 'ndia uncomplicated5
:edicated 'ndian funds are fast boomin4 and from a 4lobal perspective! 'ndia looks set to endure as an
attractive destination for forei4n investors providin4 a return on investment amon4st the most attractive in
the world5
CAREER OPPORTUNITIES
-etworth considers its ever emploee as an asset J a unique talent that brin4s it closer of achievin4 its
4oal of bein4 4lobal leaders in the sphere of financial services5
-etworth offers 4ood career opportunities and is continuall lookin4 for bri4ht ener4etic individuals who
can ali4n their talents to fulfill the individual needs of clients! and in the process! help usher -etworth
into an unsurpassable lea4ue5'n other words! it is lookin4 for inspired! ambitious -etworthians5 ThatHs
wh -etworthHs rise to a premier and versatile financial or4aniIation in 'ndia has been! without doubt! a
product of its remarkable human resource base5
$urrent openin4s #8
&elationship Mana4erA Senior relationship Mana4er
*6ecutive J Funds "aout
Branch Mana4er
Sector Analst (BFS'AMetals , Minin4A$ementA$apital .oodsAAutoA&ealt))
23
CHAPTER , =

RE/IEW OF LITERATURE
24
CHAPTER , =
RE/IEW OF LITERATURE
As the name su44ests! -etworth enables investors to realiIe their -et8worth b reasonable investment as
well as helpin4 them to take char4e of their future5 For more than a decade! it has been providin4
premium financial services and has alwas endeavoured to make a difference in the financial services
space b constant technolo4ical and infrastructural improvements to provide the best to its customers5 't
also has a talented team of over 0211 professionals and over <;? centres all across 'ndia5
-etworth alwas believes in 4ivin4 the investors the productsAservices worth of their input or mone
invested5 ' did m 'nternship in this compan as a financial trainee and in this process! ' had the
opportunit to read finance based articles! visit websites and interact with customers throu4h the surve5
This 4reatl helped in enhancin4 m knowled4e about the sub7ect5)owever! ' also did a brief stud on
both 'nsurance and :emat5
-0 S(9%: ! ()$ I894+c$ 1%98(4:
+hile doin4 the surve! ' came to know that man people had invested in some form of
'nsurance(.eneralA(ife)5This showed that 'nsurance schemes are lar4el preferred amon4 the investors of
toda5 'nsurance is a form of risk mana4ement primaril used to hed4e a4ainst the risk of a contin4ent!
uncertain loss5 't can be defined as the equitable transfer of the risk of a loss! from one entit to another!
in e6chan4e of pament5
25
$urrentl! a S/0 billion industr! 'ndia is the worldRs fifth lar4est life insurance market and 4rowin4 at a
rapid pace of 2<82/M annuall as per (ife 'nsurance $ouncil studies5$urrentl! in 'ndia onl two million
people (15< M of the total population of 0 billion) are covered under Mediclaim! whereas in developed
nations like USA about 3; M of the total population are covered under some insurance scheme5 +ith
more and more private companies in the sector! the situation ma chan4e soon5
For this purpose! ' went throu4h the profile of Life Insurance Corporation of India or ('$! as it is
4enerall known5 Founded in 0@;?! it is the lar4est state owned life insurance compan of 'ndia and also
the countrHs lar4est investor5 't is full owned b the .ovt of 'ndia and it funds close to </5?M of the
'ndian .ovtHs e6penses5 't has assets estimated of &s @520 trillion( USS <1<512 billon)5 )eadquartered in
Mumbai! the (ife 'nsurance $orporation of 'ndia currentl has B Ional 9ffices and 010 divisional offices
located in different parts of 'ndia! at least <1/B branches located in different cities and towns of 'ndia
alon4 with satellite 9ffices attached to about some ;1 Branches! and has a network of around 05< million
a4ents5
ILIC 4!+48 6+ck ! '+4k$( 8)+4$J ?DNA0
The above headin4 from the :-A newspaper e6plains the wa ('$ has captured the market in the past
few months5 The article e6plained that when it comes to 'nsurance! thereHs no unseatin4 the ('$ of 'ndia
from the top5
At the end of =une! ('$Hs market share! based on first premium income! stood at an awe8inspirin4
325/2M5 ThatHs a 4ain of nearl 02M from the career low of ?153@M the state8owned compan had seen at
the end of March! <11@! havin4 consistentl bled market share to private insurers.
A ma7or 7ump in the insurerHs market share came in the quarter ended March when the compan collected
a premium of &s 0B!3/15/0 crore! sellin4 3<5<?M of the total policies issued b the industr5 'n the =une
quarter! the firm parked &s 01!111 crore in equit markets out of its total investment of &s 2@!111
crore5>i7aan attributes the companHs success to its Kproven track record in prompt settlement of claims
and efficient servicin45L The insurer paid &s /?!@<05<< crore as claims in <11@801 to <1;!03!B31
policholders! whose policies matured5
'nspite of such hu4e claims! ('$ 4enerated surplus income! meanin4 profits from runnin4 the business! of
&s <2!/3B crore in last fiscal5 9ver &s 0!111 crore of this was paid to the central 4overnment as dividend!
apart from pain4 a heft income ta6 amountin4 to 0<53M5 Thus! ('$ contributed appro6imatel &s /!;11
crore to 4overnment coffers durin4 last fiscal5
Surve Analsis #
Accordin4 to a surve conducted b ('$ throu4h a questionnaire! the followin4 details were taken #
&espondents T B1
26
&espondents responded T ?1
&esponse rate T 3;M
&espondents were taken from private! 4ovt and business sectors
0) Accordin4 to ou which have plaed a ma7or role in the field of life insurance companies U
I894+c$ P7( E'3#!:$$8 G!7( E'3#!:$$8 B981$88'+
('$ 01 02 01
):F$ ; 2 ;
'$'$' 2 2 /
9thers < < 0
After analIin4 this data it is found that from the 4iven three respective level of "vt5 .ovt5 and Business
01 out of <1 (21M)! 02 out of <1 (2@M) and 01 out of <1 (21M) are in favour of ('$! while ; out of <1
(0;M)! 2 out of <1 (@M) and ; out of <1 (?M)! 0 out of <1 (21M) and 0 out of <1 (21M) are in favour of
other "vt5 $ompanies5
<) +hich insurance companies have been successful to make stron4 public base b advertisement U
I894+c$ P7( E'3#!:$$8 G!7( E'3#!:$$8 B981$88'+
('$ 0< 0/ 01
):F$ 2 < ;
'$'$' 2 < /
9thers < < 0
From the above table! it is found that from the 4iven three sector "rivate! .ovt5 and
Business 0< out of <1 (2?M)! 0/ out of <1 (/<M)! 01 out of <1 (21M)! are in the
favour of ('$5 2 out of <1 (@M)! < out of <1 (?M) and / out of <1 (0<M) are in favour
of '$'$'! whereas onl < out of <1 (?M)! < out of <1 (?M) 0 and out of <1 (2M)
favour others compan5
2) :o ou think insurance polic is in the direction of public welfareU
27
O311! P7( S$c(!4 G!7( S$c(!4 B981$88'+
%es 02 0? 0<
-o 3 / B
The above table shows that from private sector 02 out of <1 (21M) a4ree and 3 out of <1 (<0M) disa4ree!
from 4ovt5 sector5 0? out of <1 (/BM) think it ri4ht but / out of <1 (0<M) donHt thick it so and from
business men! 0< out of <1 (2?M) are in favour of the above statement but B out of <1 (</M) are not in
favour5
/) 's retirement bond or pension polic launched b a number of private plaers and public sector
companies in the direction of secured old a4eU
O311! P7( S$c(!4 G!7( S$c(!4 B981$88'+
%es 0; 0B 02
-o ; < 3
't is obvious from the above table that 0; out of <1 (/;M)! 0B out of <1 (;/M) and 02
out of <1 (2@M) from the 4iven three think retirement bend or pension polic a
le4itimate step in the direction of secure old a4e but ; out <1 (0;M)! < out of <1 (?M)
and 3 out <1 (<0M) donHt a4ree with the opinion of the ma7orit class5
;) :o ou think that the arrival of so man private companies in this insurance sector 4ives a lot of choice
to polic holdersU
O311! P7( S$c(!4 G!7( S$c(!4 B981$88'+
%es 0? 0B 0?
-o / < /
From analIin4 the above data it is found that 0? out of <1 (/BM) from "vt5 Sector! 0B
out of <1 (;/M) from .ovt5 sector and 0? out of <1 (/BM) think that the arrival of
private plaers provides a lot of choice to polic holder5 But / out of <1 (0<M)! < out
of <1 (?M) and / out of <1 (0<M) donHt think it so5
?) :o ou think that risk covera4e factor included in 'nsurance polic attracts 4eneral public towards the
policU
28
O311! P7( S$c(!4 G!7( S$c(!4 B981$88'+
%es 0< 0? 00
-o 2 < /

From the above table it is found that 0< out of <1 (2?M) from "rivate sector! 0? out of
<1 (/BM)from .ovt5 sector and 00 out of <1 (22M) thinks risk covera4e factor
attractive but rest B out of <1 (</M)! / out of <1 (0<M) and @ out <1 (<3M) from the
above them sector donHt think it so encoura4in4 towards savin4 trend whereas 2 out of
<1 (@M)! < out of <1 (?M) and / out of <1 (0<M) donHt think it so5
.0 S(9%: ! D$'+(
The ne6t focus of m stud was on :emat5 The term G:ematH in 'ndia refers to a dematerialiIed account5
For individual 'ndian citiIens to trade in listed stocks or debentures! the Securities and *6chan4e Board of
'ndia(S*B') requires the investor to maintain a :emat account5 'n a demat AA$! shares and securities are
held in electronic form instead of takin4 actual possession of certificates5 A :emat AA$ is opened b the
investor while re4isterin4 with an investment broker(or sub broker)5
Access to the demat AA$ requires an 'nternet password and transaction password as well as initiatin4 and
confirmin4 transfers or purchases of securities5 "urchases and sales of securities on the :emat AA$ are
automaticall made once transactions are e6ecuted and completed5
:emat AA$ has certain benefits such as reduction of brokera4e char4es! makes pled4in4Ahpothecation of
shares easier! enables quick ownership of securities as well as helps in avoidin4 bad deliveries caused b
si4nature mismatch! postal delas and loss of certificates in transit5 Further! it eliminates risks associated
with for4er! counterfeitin4 and loss due to fire! theft or mutilation5 :emat AA$ holders can also avoid
stamp dut! avoid fillin4 up of transfer deeds and obtain quick receipts of such benefits as stock splits and
bonuses5 Besides this! :emat also brin4s man benefits to a compan! investors and brokers5
'ndia has adopted a sstem in which book entr is done electronicall5 't is the sstem where no paper is
involved5 "hsical form is e6tin4uished and shares or securities are held in electronic mode5 Before the
introduction of the depositor sstem b the :epositor Act! 0@@?! the process of sale! purchase and
transfer of shares was a hu4e problem and the safet perspective was Iero5
9ne of the prime products of -SB( is :emat5 The compan encoura4es man of its emploees to sell
:emat to customers! since openin4 an AA$ has man benefits which includes a free web based
software(which can be installed on oneHs "$ or laptop) throu4h which equit tradin4 can be carried out5
Also! free SMS tips would be 4iven periodicall to the customer about effective share tradin4 and online
status5 Minimal brokera4e char4es on intrada and deliver would be char4ed(irrespective of Advanced
Brokera4e scheme char4es)5 Apart from this! free AA$ openin4 is also provided if ABS char4es e6ceed &s
0;115 There are few other benefitsAprivile4es provided b -SB( for openin4 an AA$5
29
IM9(9+# 29% I7$8(!48 &! %$'+(J ?Ec!!'1c T1'$80
The above article from the *conomic Times e6plains the scope of demat in the financial sector toda5
(ar4e distributors of mutual funds are now 4oadin4 clients to hand over their paper certificates to -S:(!
'ndiaHs lar4est depositor! and hold them in electronic form instead5 'ndustr e6perts sa this would help
distributors save posta4e! stationer and infrastructure costs5
There could be a lon48term benefit as well# :emat of mutual funds could provide a bi4 push to the tradin4
of units on stock e6chan4es5
Ashu Suash! mana4in4 director and countr head! Fidelit Fund Mana4ement "vt5 (td! with &s3!B3@
crore in assets! said! KThis is the ne6t part of the move to allow MFs (mutual funds) to be traded on
e6chan4es5 +ithout demat! the e6chan4e platforms were not 4ettin4 traction5 This move will be an
enablement5L
)owever! till now onl new purchases could be made throu4h these platforms5 +ith the introduction of
demat! even old fund holdin4s can now be transacted on e6chan4es5
-S:( alone has over 01 million active demat accounts with assets worth &s;@5; trillion5 'n comparison!
the MF industr has over /1 million investor accounts with assets in e6cess of &s?53; trillion! most of it
paper5
Sur7it Mishra! e6ecutive vice8president and national head! mutual funds! Ba7a7 $apital (td! a financial
products distributor! said that contrar to popular belief! a 4ood number of MF investors alread have
demat accounts for their direct equit investments5 K&ou4hl ;1M of MF investors alread own demat
accounts5 B convertin4 their MF investments into demat form! the will 4et 4reat ease in transaction and
accountin45L
The 4rowin4 popularit of e6chan4e8traded funds! or *TFs! as an important class of funds is also drivin4
home the importance of demat accounts5
CHAPTER , >
30

RESEARCH METHODOLOGY
CHAPTER , >
RESEARCH METHODOLOGY
31
RESEARCH METHODOLOGY
&esearch is a planned and sstematic investi4ation and analsis of factual data to check! verif or
disapprove 4uesses! clues! assumption5 't supplements the e6istin4 bod of knowled4e and widens the
frontiers of understandin4
*dwin B5 Flippo defines research as Ksstematic and purposive investi4ation of facts with the ob7ect of
determinin4 cause and effect relationship amon4 such facts5L
Method is the scientific wa of doin4 thin4s to achieve the desired result5 'n this particular stud! the
researcher has followed the scientific steps as enumerated further5
PRIMARY AND SECONDARY DATA
This research is totall based on primar data which includes interactin4 with people and collectin4 data
throu4h the questionnaire5 The secondar data has been collected b referrin4 various websites as well as
newspaper articles5
DURATION
The stud was undertaken for a period of < months from </
th
Ma to <B
th
=ul! <1015
SAMPLE DESIGN
' did this research work both mainl in -avi Mumbai as well as parts of Mumbai re4ion5These areas were
Andheri!>ashi!Sanpada and Belapur5
SAMPLING UNITS
$ommercial areas
Friends and relatives
SAMPLE SIHE
The sample siIe consists of 2/ people(onl investors) between the a4e 4roup of <; J ?15 All of them were
from commercial areas or some friends and relatives5
32
INSTRUMENTS USED FOR DATA COLLECTION
Duestionnaires and &eferences
Duestionnaires were the main tools used for data collection5 'n addition! ' could collect data throu4h
references 4iven mainl b some of m friends and relatives5 The 4eneral assessment was done throu4h
these methods and this was the base that ' carried throu4h out while doin4 the research in ever area5
CHAPTER , @
33

DATA ANALYSIS AND INTERPRETATION
CHAPTER , @
34
DATA ANALYSIS AND INTERPRETATION
Throu4h the data analsis! ' mana4ed to collect some relevant data which helped me in the further
analsis of the research pro7ect5 This analsis is based on the result of the data with the help of the
questionnaire which was prepared for this ver purpose as well as other references5 ("ls note that all the
2/ people had invested in some product or the other5)
This data interpretation consists of tables! bar 4raphs and pie charts5
i) A4e 4roup of the people interviewed(who had invested in some financial product)
-o5 of people
interviewed
; @ ? 0/
A4e 4roup <; 8 2; 2? J /; /? 8 ;; ;? 8 ?1
'nterpretation #
Accordin4 to the data in the table as well as the chart! we see that most of the investors i5e 0/! fall in the
a4e 4roup of ;? 8 ?1 rs5 The ne6t 4roup of investors who form the second lar4est 4roup are between a4es
2? J /;5 'nvestors in the a4e 4roups /? J ;; form the second smallest i5e ? and those in the oun4est
4roup i5e <; J 2; from the least no5 of investors5
ii) Annual income of the people interviewed5
Annual income VT< lakh < J / lakh / J ? lakh ? J B lakh B J 01 lakh
"eople
interviewed
/ @ 0/ ; <
35
'nterpretation #
Accordin4 to the above chart! / people i5e 0<M of the 2/ investors have an annual income of less than or
equal to &s < lakh5 9ver <?M of the investors have an annual income of between &s < J / lakh5 /0M have
a siIeable income of &s / J ? lakh5 0;M have a 4ood income of between &s ? J B lakh and the smallest
4roup i5e ?M of the investors have the hi4hest income fallin4 between &s B 801 lakh per annum5
iii) $ompan which the prefer or have invested in #
C!'3+: +'$ N!. !2 17$8(!48
Metlife 3
'$'$' ;
Birla Sunlife ?
&eliance ;
SB' 2
9thers B
'nterpretation #
As per the statistics 4iven in the table and the chart below! about 3 or appro6imatel <1M (or a fifth of the
people) invest in Metlife5 Another ; invest in '$'$'! ? in Birla Sunlife! ; in &eliance and 2 in SB'5 About
B people prefer to invest in other companies such as ('$!:S" Merll (nch! Ba7a7 AllianI! &eli4are 5
36
iv) $urrent investin4 in the followin4 financial products #
P4!%9c( N!. !2 17$8(!48
*quit 3
Mutual funds ?
:emat ;
'nsurance(.eneralAlife) 02
9thers 2
'nterpretation #
37
As seen in the data above! 02 people invest in some form of insurance(either 4eneral or life)! since
insurance is 4iven a lot of importance toda amon4 all financial products5 *quit are the ne6t best
preference amon4 investors with 3 people!or more than 0A;
th
of the 2/ people investin4 in it5 The are
followed b Mutual funds!:emat and other products5
v) :uration of use of product5
N!. !2 3$!3#$ D94+(1! !2 98$
; V 0 ear
@ 0 8; ears
0< ; J 01 ears
B More than 01 ears
'nterpretation #
From the data! it is evident that most of the investors had invested in their products for more than a ear5
About 0< people had been utiliIin4 their products for ; J 01 ears 5 @ of them had been usin4 it anwhere
since the past 0 J ; ears! followed b B who had been usin4 it since more than a decade5 Surprisin4l!
least of the respondents have been usin4 them for less than a ear5
vi) -o5 of those who would tr products of -SB(5
P4$2$4$c$ 2!4 N$("!4() N!. !2 3$!3#$
38
%es 00
-o @
$anHt sa 0/
'nterpretation #
As shown above! ma7orit of the respondents were not sure whether the would invest their mone in
-SB(5 )owever! 00 of the respondents a4reed( ' am not sure whether the were 4enuinel interested or
had said es 7ust to please me) and the remainin4 plainl refused citin4 some reason or the other5
CHAPTER , A
39

OBSER/ATIONS AND FINDINGS
CHAPTER , A
40
OBSER/ATION AND FINDINGS
' had interviewed more than ;1 people in total but onl 2/ of them had invested their mone in
some financial productAservice5
Amon4 all the investors! those in the a4e 4roup between <; J 2; had the least no5 or 7ust ;
investors5
Man of the respondents had quite a 4ood source of income5 This e6plains that 7ust / of the
respondents had income of less than &s < lakh per annum5 0/ of them had incomes between &s / J
? lakh p5a ! followed b @ for those between &s <8 / lakh! ; for those between &s ? J B lakh and <
for those between &s B J 01 lakh p5a5
About <? people had invested in the followin4 ; companies J Metlife! Birla sunlife! '$'$'!SB'
and &eliance(which indicates the popularit and reach of these companies)5 The remainin4 B had
invested in firms such as Ba7a7 AllianI! :S" Merll (nch! ('$! '-. >sa! etc5
'nsurance had been one of the most preferred products5
Ma7orit of the investors had been usin4 their productAservice for more than a ear5 Few have been
usin4 them for more than 01 ears5
Man had feared investin4 since some were quite skeptical about the stock market situation and
had certain ne4ative viewpoints about certain products5
Althou4h most of the respondents had adequate knowled4e about the stock market or finance
related products! there were still man who had not heard(or had an idea) of products such as
'"9('nitial "ublic 9fferin4) !$urrenc derivatives or U('"(Unit linked insurance plan)5
&e4ardin4 -SB(! penetration of its products and awareness about the compan were low!
which is restrictin4 it from becomin4 a bi4 brand in 'ndia5 M estimation for the reasons!
based on the interaction with customers are#
Few have heard of the compan since it lacked adequate advertisin45
9ther companies offer better schemes or benefits which are applicable for lon4er
durations5

CHAPTER , C
41

LIMITATIONS

CHAPTER , C
42
LIMITATIONS
W Most of the public lacked awareness about -SB( or the productsAservices it was offerin45
W The compan also faced competition from multinationals and other local firms5
W 5:ue to the constant fluctuations in the market! man investors decided to avoid an risks b not
investin45
W Man investors had onl limited knowled4e about the stock market and had fi6ed preferences
about the companies from which the would bu equit market products5
W Some respondents did not want to invest as the felt it would be too e6pensive or would run into
the risk of losin4 mone in the lon4 run5
W Man products such as Mutual funds!*quit!:emat!bonds!etc cannot alwas promise 4uaranteed
returns and hence it deters people from investin45
W There could have been a possibilit of error in the data collection as some of the respondents were
not ver sure of the answers the 4ave5
W Man of the respondents seemed to be satisfied with the products the were usin45
W &apid Technolo4ical chan4e is another problem faced b the financial sector5


CHAPTER , E
43

RECOMMENDATIONS AND SUGGESTIONS
CHAPTER , E
44
RECOMMENDATIONS AND SUGGESTIONS
-etworth Stock Brokin4 (td requires to invest in Brand buildin4 b #
o more advertisements! esp5 on electronic media5
o increase its promotional activities so that the people will be aware of the features
and benefits provided with :emat and other financial products5
o or4aniIe some bi4 events time to time
o open retail outlets in famous malls5
't also needs to look at competitorsH stren4th and weaknesses and improve the services for
its financial products accordin4 to the market requirements5
Amon4 all those investin4! those in the oun4er a4e 4roup i5e between <; J 2; invest the least5So!
4reater efforts must be made to promote the products amon4 them and understand their needs and
preferences5
"roducts such as :emat! '"9! Bonds! $urrenc derivatives! amon4 others must be 4iven equal
importance in advertisin4 as toda! the most dominant products bein4 promoted are Mutual funds
and 'nsurance5
"eople must be convinced that the above mentioned products are as useful as 'nsurance! Mutual
funds or *quit5
"eople should be aware about investin4 in the ri4ht place and at the ri4ht time5

45
CONCLUSION
' did m internship at -etworth Stock Brokin4 (imited for over two months and it was a 4reat learnin4
e6perience for me5 't created a platform which helped me in 4ettin4 a stron4 foothold in financial sector5
:urin4 m interns ' even shared some of m knowled4e to some of m friends and relatives and even
the were interested in financial plannin4 and products5
' interacted with quite a lot of respondents and their observation and feedback helped me and the
compan in 4ettin4 a fair idea about financial market5 ' observed that man people prefer certain
products such as Mutual funds or 'nsurance5 Some of the people required more knowled4e of financial
products and its related terms5 Man of people do not have invested due to lack of awareness althou4h
the have mone to invest5 As the awareness and income is 4rowin4 the number of investors are also
4rowin4 da b da! at a stead level5 Brand name! income! influences! securit in investment plas an
important role for investment5
"eople invest in those schemes or brands where the have faith or the are well known with them5 For
e545 investors in hi4her positions or those above the a4e of /; prefer to invest in companies such as
Metlife! &eli4are! '$'$'! Notak Mahindra!'-. >sa amon4 others and the are of the opinion that
the are much more safe and secure as compared to newAemer4in4 companies schemes and are assured
of returns irrespective of the market conditions 5Then in such situation ' e6plained that funds are kept
idle in banks F:Hs or 4overnment schemes but there is wealth creation if invested sstematicall in
financial products5
(ike ever compan! -etworth Stock Brokin4 (imitedE-SB(F is also trin4 to create a stron4 foothold
as distribution house for financial products but has its share of problems like the 4eneral lack of
awareness about the compan! consumers knowled4e about financial products! rivalries between
various private companies launchin4 similar products!etc5 :ue to these rivalries consumers have a
certain perceived notion towards products the consider secure!so makin4 investors understand about
pros and cons in itself is a hu4e challen4e5 'rrespective of all its stren4ths and weaknesses it also has
ample opportunities to 4row5

46
CHAPTER , -F
APPENDIK

47
CHAPTER , -F
APPENDIK
COPY OF THE QUESTIONNAIRE
REFERENCES AND BIBLIOGRAPHY
48
COPY OF THE QUESTIONNAIRE
"ersonal :etails
-ame #8
A4e#8
9ccupation#8
-o5 of famil members #
$ontact number#8
Address(&esidenceA9ffice)#8
*mail id#8
D5 0# Are ou aware of K-etworth Stock Brokin4 (imitedLU
8 %es
8 -o
D5 <# 'f es! than howU
8 Throu4h Advertisements
8 Throu4h Friends A &elatives
8 Throu4h 'nternet
8 9thers
D5 2# +hat is our annual incomeU
8 Upto &s < lakh p5a
8 Between &s < 8 / lakh p5a
8 Between &s / 8 ? lakh p5a
8 Between &s ? J B lakh p5a
49
8 Between &s B J 01 lakh p5a
D5 /# :o ou use an of the followin4 financial products#8
8 *quit
8 Mutual funds
8 :emat
8 'nsurance(.eneralAlife)
8 9thers
D5 /# 'f es! then which of the above and from which firmAcompanU
D5 ;# Since when have ou been usin4 the product(s)U
8 (ess than a ear
8 Between 08 ; ears
8 Between ; 8 01 ears
8 More than 01 ears
D5 ?# %our most important investment 4oal is to #8
8 "reserve our ori4inal investment
8 &eceive some 4rowth and provide income
8 .row faster than inflation and also provide some income
8 .row as fast as possible even if there is no income toda5
D5 3# -SB( offers several benefits with *quit! :emat! Mutual funds! 'nsurance! '"9 amon4 others5
+ould ou like to tr itU
8 %es
8 -o
8 -ot sure
50
D5 B# +ith respect to capital market products would our preference be to deal with #8
8 Banks
8 -BF$Hs(-on Bankin4 Financial 'nstitutions)
8 An
51
REFERENCES AND BIBLIOGRAPHY
www5networthdirect5com
www5metlife5co5in
www5pnbindia5in
.oo4leA+ikipedia
&esearch Methodolo4 J :r =5N Sachdeva
:ail -ews , Analsis (:-A)
*conomic Times
52