Presentation By:

SATISH SINGH
MISSION
“A commitment to deliver the best quality cinema viewing
Every where, Every time.”
HISTORY (Once Upon a Time
………………)

March 1974, PEPL Started with single screen cinema hall.

April 1995, PEPL Joint Venture with Village Roadshow Ltd.

(VRL), forming PVRL (Priya Village Road show Ltd.)

Inscription of PVR ‘Movies First‘ Logo.

PROGRESS (As the Time
moves……………….)
June 1997, PVR Anupam – India’s First Multiplex.
2003 – 04, Grand Opening of 7 Screen Multiplex.
Largest Multiplex with 11 Screens in Bangalore – 2006.
Launch of PVR Cinemas, Hyderabad – 2006.
13 Cities, 82 Screens – The Growing Chain Nation wide.
Joint Venture with “K Sera Sera & Factory” – The first of its
kind.
LUXURY & TECHNOLOGY
(Sit back, Relax & Enjoy)
The Magic of 3 way Surround Sound - Real Life Sound
Effects.

Xenon Technology - The way for State of Art Projection

Unobstructed Viewing - Hurdle Less Viewing

Convenience to Comfort, Generous Legroom to Flexibility

- All in one Seat.
AWARDS AND RECOGNITIONS
(The Desire Never Ends)
Highest Box Office Collections in INDIA for 5 Consecutive Yrs.

“The Theatre World Newsmaker of the Year” Award for 2003.

“Retailer of the Year”- 2005

“Franchise Award” - 2005

MARKETING

The Style
Indian Cinema Viewing -
Redefined Exceptionally

Shoppers to Movie Watchers -

Attracting the Crowd with Enticing Movie Posters & Banners

…………..Food Joints, Games, Shopping -

All this & More to please its Target Audience.
STRATEGIES
(To be a Leader)
 •First to Introduce the Concept of Multiplexes in INDIA
– First Movers Advantage

•Joint Venture with Foreign Company for its Multiplex Business

– Technological Benefit

•Efficient Implication of Online & Mobile based Booking

– Reengineering Approach
•Only Loyalty Program for Movie Buffs
– Retaining Customers

•Monthly Magazines for Latest Movie Updates

- Bridging the Comm. Gap

•First ever acceptance of Credit Cards for Movie Tickets

– Moving with Era
SWOT ANALYSIS
(Power Within)
 STRENGHTS
Film Distribution
First Mover Advantage
Largest Multiplex Operator in India

WEAKNESSES
Increasing Competition
Lack of Customer Feedback for further Improvement of Services
 OPPORTUNITIES
Growing Business
Film Distribution
Franchising

THREATS
Distributors
Govt. Regulations
THANK YOU