PRINCIPLES OF TOURISM I

COURSE OUTLINE
TERM TOPICS TO BE COVERED ACTIVITIES/REQUIREMENTS/ REFERENCES
PRE LIM 1. Introduction to Touris
1.1 Introduction to Tourism
1.2 Travel Division
1.3 Visitors
1.4 Classification of Travelers
1.5 Components of Tourism
1.6 Operating ectors of
Tourism
1.!
!. "istor# o$ touris
2.1 "arl# Tourism
2.2 Tourism in t$e %edieval
&eriod
2.3 Tourism in t$e
'enaissance and "li(a)et$an
"ra
2.4 Tourism in t$e Industrial
'evolution
2.5
%. Tr&'() &nd touris tr(nds
3.1 IT* +orld Travel Trends
'eport
3.2 2,14 -ro.t$
3.3 +orld Travel Trends
3.4 Demands for %.I.C.".
ector
3.5 Online / Internet Cra(e
3.6 01+TO 2orecast
3.! +TTC 'eport
3.3 4sia
3.5 "urope
3.1, 4merica
3.11 4frica
*. I+&cts o$ Touris
4.1 Impact Categories
4.2 0nderstanding Tourism
Conflicts
4.3 T$e 'ole of &lanning
4.4 "la)oration of Tourism
Impacts
4.4.1 "conomic
4.4.2 "nvironmental
4.4.3 ocial 6 Cultural
4.4.4 Cro.ding 6
Congestion
4.4.5 ervices
4.4.6 Ta7es
4.4.! Communit#
4ttitude
Individual learning
assessment .ill )e
utili(ed
8ui(
'ecitation
4ssignment a)out t$e
current trend of t$e
&$ilippine Tourism
Industr#
Discuss and s$are
ideas a)out t$e
individual assignment
on t$e current trend of
t$e &$ilippine Tourism
Industr#
eat.or9 on "co:
Tourism ;&ala.an<
'evie. for topics
covered for t$e 2irst
&relims "7amination
Tourism= &rinciples>
&ractices>
&$ilosop$ies> 2,,5
C$arles '. -oeldner
and ?. '. *rent 'itc$ie
::::::::::::::::::::::::::::::
ITB WORLD TRAVEL
TRENDS REPORT
;Internationale
Tourismus:*@rse<
Decem)er 2,13
-erman#
:::::::::::::::::::::::::::::
The Impacts of
Tourism
*#= -lenn Areag> 2,,1
MIDTERM
1. Co+on(nts o$ Touris
1.1 "nvironment
1.2 *uilt "nvironment
1.3 Operating ectors
1.4 pirit of Bospitalit# and
Cultural 'esources
!. Touris M&r,(tin-
2.1 %ar9eting
2.2 %ar9eting Concept
2.3 %ar9eting %i7
2.4 2our &Cs
2.5 &roduct Dife C#cle
%. Tr&ns+ort&tion &nd
In$r&structur(
3.1 Transportation
3.2 Infrastructure
3.3 Transportation Industries
3.4 Transportation Industries
*. Accood&tion &nd Food
&nd B('(r&-( S(ctor
4.1 4ccommodation ector
4.2 Categories of
4ccommodation
4.3 T#pes of 4ccommodation
4.4 2ood and *everage
ector
4.5 2ood ervice Bistor#
4.6 2ood ervice Trends
.. T/( Tr&'() Distri0ution
S#st(
5.1 Travel Distri)ution C$art
5.2 Travel 4genc#
5.3 Travel 4gent versus
Internet
5.4 'esearc$ 4nal#sis
-roup and Individual
learning assessment
.ill )e utili(ed
8ui(
'ecitation
-roup eat.or9 and
s$are ideas a)out t$e
components of tourism
Video 4ssessment of
Department of
TourismCs 4dvertising
Campaigns ;+O+
&$ilippines and ItCs
%ore 2un in t$e
&$ilippines< and appl#
t$e %ar9eting %i7
4ssignment on
Transportation and
Infrastructure trends in
t$e &$ilippines
Discuss and s$are
ideas a)out t$e
individual assignment
on Transportation and
Infrastructure trends in
t$e &$ilippines
4ssignment on
4ccommodation and
2ood and *everage
trends on t$e
&$ilippines
Discuss and s$are
ideas a)out t$e
individual assignment
on 4ccommodation and
2ood and *everage
ector
4ssignment ;'esearc$
of one .ell:9no.n
Travel 4genc# in t$e
&$ilippines<
Discuss and s$are
ideas a)out t$e
individual assignment
on a .ell:9no.n Travel
4genc# in t$e
&$ilippines
'evie. for topics
covered for t$e econd
&relims "7amination
Tourism= &rinciples>
&ractices>
&$ilosop$ies> 2,,5
C$arles '. -oeldner
and ?. '. *rent 'itc$ie
:::::::::::::::::::::::::::::
Travel Agets vs!
Olie Boo"ig#
Tac"lig the
Shortcomigs of
No$a%a&s Olie
Tourism Portals
'esearc$ )#=
4nton *ogdanov#c$a>
Belmut *erger)>
imeon imoffa and
Carles ierrac
2acult# of Information
Tec$nolog#>
0niversit# of
Tec$nolog#> #dne#>
4ustralia
FINALS 1. M.I.C.E. Industr#
1.1 'easons for %.I.C.".
1.2 Ae# &la#ers of t$e ector
1.3 Bistorical &erspective
1.4 %.I.C.". Industr# Toda#
1.5 T#pes of %eetings and
"vents
!. Touris Or-&ni1&tions
2.1 International
Organi(ations
2.2 Docal Organi(ations
2.3 1ational Organi(ations
%. Socio)o-# o$ Touris
3.1 ocial 1ature of Tourism
3.2 ocial "ffect of Tourism
3.3 ocioeconomic Varia)les
3.4 1e. Travel &atterns
3.5 &references of
International Tourist
3.6 T#pes of Tourist 'oles
3.! %otivations for travel
3.3 *asic Travel %otivators
3.5 Classif#ing Tourist
3.1, Travel Constraints
*. C&r((r O++ortuniti(s
4.1 Transport ector
4.2 4ccommodation ector
4.3 %.I.C.".
4.4 -overnment 4gencies
4.5 Travel 4gencies
4.6 Travel ervices
-roup and Individual
learning assessment
.ill )e utili(ed
8ui(
-roup eat.or9 /
4nal#(e on different
%.I.C.". activities $eld
in t$e &$ilippines
-roup eat.or9 and
s$aring of ideas on a
given ne.s article /
researc$ a)out tourism
and societ#> econom#
and politics
-roup $aring on t$eir
c$osen career in t$e
industr#
'eetigs( Icetives(
)ovetios *
E+hi,itios
*#= %s C$loe Dau
c$ool of Botel 6
Tourism %anagement
T$e Bong Aong
&ol#tec$nic 0niversit#
::::::::::::::::::::::::::::::
Tourism= &rinciples>
&ractices>
&$ilosop$ies> 2,,5
C$arles '. -oeldner
and ?. '. *rent 'itc$ie
&'"&4'"D *E=
MR. RICARDO S. RUI2
&rofessor> Tourism