Morello Yamasaki E-Bike

1 GLOBAL SCENARIO:-
According to the Assist shop manager the store can count on a stable yearly ten percent
sales increase. This number is in line with the latest sales figures being published by the
Japan Bicycle romotion !nstitute "JB!#. $%&% e-bike sales in Japan increased '.&(
o)er $%%' to a total of **+,+-. units. This amount is a record number and means the
demand for electric-assisted bicycles in Japan is still increasing.
The only product successfully making it into the world market / thanks to the ad)antage
of a longtime technology-know-how on batteries and e-transmission systems, are the e-
bike kits from these pioneering makers. These field-pro)en kits face more and more
competition out of neighboring production nations such as Taiwan and 0hina, but can
throw their longtime use and e1perience in Japan into the game.
Electric bikes seem to be taking the world by storm. The car company, 2aimler A3,
recently announced it would start manufacturing electric bikes. !n 0hina, &$% million
electric bikes are on the road. And in Europe, the number of electric bikers is up to one
million. 4ales in the 5nited 4tates, howe)er, remain under &%%,%%% a year.
Appro1imately $+( of the Assist sales are made with parts and accessories / especially
with child seats and shopping baskets, but also with helmets. Adult Japanese aren6t
re7uired to wear a helmet when cycling, but the law re7uires children up to &* years to
wear one.
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Morello Yamasaki E-Bike
2 INDIAN SCENARIO:-
E-bike in !ndia has recently been launched by Morello Yamasaki. Morello Yamasaki
bikes are operated on Japanese technology for the first time in !ndia. E-bikes are also
a)ailable in some southern parts of !ndia like e-bike ?yderabad, e-bike Bangalore and e-
bike 0hennai. E-bike une is also one city where rise is in use of e-bike in !ndia.
E-bike runs on simple parts and do not re7uire petrol and any kind of maintenance. E-
bikes re7uire e-bike battery and e-bike motor. 4ome dealers pro)ide e-bike insurance to a
purchaser in !ndia. 0onsumers are choosing e-bikes as these are safe to ride and highly
cost effecti)e. 8o riding age limit or no license is needed at the time of riding. !t is step
in the direction towards energy conser)ation and e-bike manufacturers are e1cited about
their future in !ndia. Apart from Bangalore, une, ?yderabad and 0hennai, a lot of small
and big cities are now looking at )enturing into the e-bike industry. !n spite of being a
new entrant, Morello Yamasaki foresees a prominent place for itself in the market
because of its superior 7uality and research.
E-bike in !ndia as an industry is doing )ery well in !ndia. !t is being sold in cities like
?yderabad, une, 0hennai, and Bangalore. E-bike in 0hina has influenced use of e-bike
in !ndia. These can be purchased from )arious e-bike dealers in !ndia. These e-bikes are
highly economical and en)ironment friendly.
E-bike in !ndia are priced anywhere between *%-*+ thousand depending on the make and
model. 2espite the ma@or financial dip in the market, e-bike price has managed to remain
the same. After 0hina !ndia is one of largest markets for e-bikes as the use of two wheel
)ehicles are 7uite high in the country. E-bikes ensure a greener en)ironment and
wellbeing. E-bike motor and e-bike battery are easily a)ailable for the consumer with e-
bike dealers and manufacturers.
E-bike dealers across !ndia are making effort to propagate the use of e-bike in !ndia as it
is one of the best solutions to pre)ent pollution. !ndian families are gi)ing it a serious
thought that the e-bikes are highly safe and easy to ride at any age. E-bike manufacturers
are ma@orly based in 0hina and they supply parts to !ndian dealers for retail and
assembling in markets of !ndia.
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Morello Yamasaki E-Bike
3.1 HISTORY:-
MORELLO - YAMASAKI is collaboration between 4hubh Arya 4teel )t. :td. and
Japanese manufacturer YAMA4A>!. The two organiAations ha)e come together under
the prete1t of resol)ing one of the most prominent problems faced by the common man
today. 4hubh Arya 3roup holds a reputation for operating on fundamentals that enable us
to deli)er to the utmost satisfaction of our consumer. Be belie)e in maintaining a strong
moral and ethical code while conducting business of any kind. Be stri)e to gi)e our
consumers )alue for their money because we are aware of how important and hard-
earned it is.
4hubh Arya 4teel )t. :td. "Arya 3roup, Mumbai, !ndia.# has been a prominent player in
the 4hip-Breaking !ndustry for o)er *+ years now and has recently )entured into the area
of 0onstruction and !nfrastructure in the $%%.. 5nder the prete1t of resol)ing
independent and affordable transportation problems in !ndia, 4hubh Arya 3roup has
collaborated with Yamasaki Motors "Japan# to introduce a whole new range of electric
bikes to address the needs of e)ery member in a family. They belie)e transportation
needs to be safe, eco-friendly, economical, comfortable and easy all at the same time.
These bikes ha)e been assembled using ad)anced Japanese technology and ha)e
undergone a series of technical tests to make sure they are compatible with our !ndian
roads and weather conditions. Thus, it is safe to say that these bikes promise a haAard-
free and affordable transportationC they are easy to ride, e1tremely stylish and abo)e all,
highly economical. They ha)e been assembled keeping in mind the e)er growing
problems of rising petrol prices, harmful pollution, global warming and need for higher
safety measures.

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Morello Yamasaki E-Bike
The 0ontro)ersial rincess Marguerite
D9n April &', &''., the rincess Marguerite !! was towed to the Alang ship-breaking
yards near the port city of Bha)nagar in the 4tate of 3u@arat on the Best 0oast of !ndia.
There, in &''-, Arya 4teel :td. broke her up.E

YAMASAKI MOTORS (JAPAN):-
Yamasaki Motors belie)e that its @ob begins with customer6s demand and ends only with
customer6s satisfaction. Yamasaki has de)eloped the latest technology in motorcycle
industry with the help of continuous inno)ation at their state-of-art manufacturing
facility. !ts production and inspection functions support Yamasaki in maintaining a
leading position in the industry by taking the ad)antage of the economics of
globaliAation.
To support continuous growth and de)elopment, Yamasaki has established an efficient
and dedicated management and production team. 4imply why, it is able to e1ports its
)ehicles to o)er $% countries.
The core )alues of Yamasaki includeF
0reating )alue for customers.
To be mature, stable, safe and reliable in all its endea)ors.
Gero defects in 7uality, Aero annoyance in using and Aero complaint in customer
ser)ice.
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Morello Yamasaki E-Bike
Yamasaki has + < = 2 centers across the globe. !t has also partnered with the Arya
3roup "!ndia# to set up a state-of-art < = 2 centre and a manufacturing facility in !ndia.
ARYA GROUP:-
The group was formed in the year &'-' to mark the beginning of its 4hip Breaking
acti)ities in Mumbai city of Maharashtra. 4hubh Arya 3roup was one of the first few
ship breakers at the time. They further e1panded to the biggest 4hip Breaking yard in the
world, Alang situated in Bha)nagar, 3u@arat / the biggest 4hip Breaking yard. This was
in the year &'I*. 4ince its conception, the group has dismantled a total of ships summing
up to :2T $ million tones. 2ue to their historical presence in the industry, it is safe to
say that they are pioneers of the trade. 4hubh Arya 3roup holds a reputation of being a
strong business house lea)ing their mark in the industry of 4hip Breaking, 0onstruction
and now manufacturing and <etail.
<ecently the group has )entured into 0onstruction and !nfrastructure business as Arya
?ariyani 2esign and !nfrastructure )t. :td. "2 = !# and has tied up with globally
renownedC 54 based 2esign ;irm JBurt, ?ill - 4tantec6 as its ro@ect 2esign artner in
!ndia.
3.2 ABOUT COMPANY:-
3enerally the Morello / Yamasaki produce the three types of brand of an e-bike. !t is
known as 2oodle, unk, and <ipple. !n the e)er growing world of technology they ha)e
been face to face with )arious new in)entions and modifications of transportation. They
ha)e realiAed that in some way or the other this growth is costing them more than their
money, its costing them their natural resources, aggra)ating issues like global warming
and in return gi)ing them more than @ust comfort / pollution of e)ery kind.
And so the time has come for damage control. The concept of electric bikes was
introduced as a solution to all the abo)e mentioned problems. But the persistent feedback
of consumers remained the same - these electric bikes lacked durability, sturdiness and
an appealing appearance a)ailable in most petrol dri)en bikes and scooters. !n response
to this feedback, Morello-Yamasaki has un)eiled the first e)er electric bike backed by
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Morello Yamasaki E-Bike
ad)ance Japanese technology complete with ergonomically designed models which
actually appeal to the aesthetic sense of e)ery generation of !ndian consumers.
These electric bikes are not only economical as they use battery generated power instead
of petrol, but they are also easy to ride, safe for all age groups and re7uire no license
registration or helmet at the time of riding. ;urthermore, electric bikes also pre)ent noise
and air pollution making them most suited for our planet which is currently suffering
from threats of global warming.
Besides with the fuel prices hiking as they recently ha)e, Morello-Yamasaki electric
bikes or electric scooters are the smartest way to deal with your transport e1pensesK
3.3 UNIT AT GLANCE:-
HEAD OFFICE:-
&., 8irman 0omple1,
9pp. ?a)mor <estaurant,
Behind 8a)arangpura Bus 4tand,
8a)arangpura,
Ahmedabad - *I% %&H
h. - L'& -' $.+.&+$&
CORPORATE OFFICE:-
B / $%$, 0ircle ,
8ear rahaladnagar 3arden,
4.3 <oad,
Ahmedabad / *I% %&+
3u@arat, !ndia.
h. / %-' H%%**HII
;a1 / %-' H%%**HI'
EMAIL:- infoMmorellolife.com
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Morello Yamasaki E-Bike
WEBSITE:- www.morellolife.com
3. PRODUCTS OF THE COMPANY
DOODLE
<ide per chargeF - &%%km
:oading capacityF - &&%kg
Battery typeF - maintenance free battery
Battery capacityF - HI Nolt $%Ah
Battery chargingF - .-I hrs
Motor typeF - Brushless 20
Motor powerF - $+% watt
Tyre siAeF - &.EO*E
BrakesF - frontP rear drum brakes
Ma1 speedF - $+kmPhr
Nehicle weightF - -%kg
4hock absorberF- Telescopic ?ydraulic frontP ?ydraulic rear sturdyP
2urableP4pecially design for !ndian roads.
aint = 3raphicsF - si1 layered auto paint with attracti)e graphics
0olorF - Black, Blue, <ed
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Morello Yamasaki E-Bike
PUNK
<ide per chargeF - -+km
:oading capacityF - &&%kg
Battery typeF - maintenance free battery
Battery capacityF - HI Nolt $%Ah
Battery chargingF - .-I hrs
Motor typeF - Brushless 20
Motor powerF - $+% watt
Tyre siAeF - &.EO*E
BrakesF - frontP rear drum brakes
Ma1 speedF - $+kmPhr
Nehicle weightF - -%kg
4hock absorberF- Telescopic ?ydraulic frontP ?ydraulic rear sturdyP
2urableP4pecially design for !ndian roads.
aint = 3raphicsF - si1 layered auto paint with attracti)e graphics
0olorF - 9range, Blue, <ed
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Morello Yamasaki E-Bike
RIPPLE
<ide per chargeF - -+km
:oading capacityF - &&%kg
Battery typeF - maintenance free battery
Battery capacityF - HI Nolt $%Ah
Battery chargingF - .-I hrs
Motor typeF - Brushless 20
Motor powerF - $+% watt
Tyre siAeF - &.EO*E
BrakesF - frontP rear drum brakes
Ma1 speedF - $+kmPhr
Nehicle weightF - -%kg
4hock absorberF- Telescopic ?ydraulic frontP ?ydraulic rear sturdyP
2urableP4pecially design for !ndian roads.
aint = 3raphicsF - si1 layered auto paint with attracti)e graphics
0olorF - 9range, Blue, <ed
S!"#$ D%&%$%'( A)*%( D%&%$%'(
salesMmorellolife.com infoMmorellolife.com
L'& ''%''.&%H' L'& ''%'% $*.%*
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Morello Yamasaki E-Bike
RESERCH METHODOLOGY
<esearch methodology can be 7uantitati)e or 7ualitati)e. art of the research
methodology is concerned with how research is conducted. This is called the study
design and in)ol)es research conducted using 7uestionnaires and inter)iews.
.1 RESEARCH OBJECTI+E
1 P,%*!,- './#01%&#
The basic ob@ecti)e of the research is to study Brand perception regarding the
Morello Yamasaki.
To know the awareness of the respondents about Morello Yamasaki.
2 S#0'()!,- './#01%&#$
To find out by which way they come to know about Morello Yamasaki.
To find out the satisfaction le)el about the free ser)ice = warranty period gi)en
from company.
.2 RESEARCH DESIGN
C'(0"2$%&# R#$#!,03:

!n conclusi)e research we are using D#$0,%41%&# R#$#!,03.
!n descripti)e research we are using C,'$$ S#01%'(!" D#$%5(.
Be are taking multiple samples, so it is called M2"1%4"# 0,'$$-$#01%'(!" 2esign.Q
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Morello Yamasaki E-Bike
.3 DATA SOURCES
P,%*!,- )!1!F-
The study of Brand erception at Morello Yamasaki, the rele)ant information
structured 7uestionnaires were use for respondent.
S#0'()!,- )!1!:-
!n secondary data has been collected from the magaAine and internet to know the
market share and position of company.
. RESEARCH APPROACH
D4ur)ey of 0ustomerE
.6 RESEARCH INSTRUMENT
DRuestionnaires design specifying information neededE
.7 SAMPLING TECHNI8ES
C'(&#(%#(0# sampling techni7ue of N'( 4,'.!.%"%1- %$ use as sampling techni7ues.
.9 SAMPLING ELEMENT
0onsumer of Morello Yamasaki is sampling element.
.: SAMPLING SI;E < AREA
The sample siAe is &+% respondents. And the sampling area is kadi region.
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Morello Yamasaki E-Bike
.= CONTECT METHOD
ersonal inter)iew is the method for contact.
.1> LIMITATION OF SUR+EY
The sample &+% is taken for research pro@ect is not proper.
The period of study is )ery lees then re7uired.
The sur)ey was done @ust in kadi.
The analysis and interpretation are written on the basis of my e1perience
which can also be wrong.
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