Mobile no. (+855) 0977023444; e-mail: lorena3577@gmail.

com

















lorena r. baares, BFA, MDC
Versatile in the field of multimedia communications with eleven(11) years teaching experience in the academe. Her career
led her to specialize in new media technology applied in various communication disciplines. A practicing communication
professional, her interest in community communication processes and wide experience in creating communication
campaigns honed her skills in the development of communication plans and programs for various clients. An assistant
professor for Mass Communications program, she graduated with a Bachelors degree in Advertising and later earned her
MA degree in Development Communication at University of the Philippines. Motivated to adapt to people from diverse
background, she speaks fluently in English language.

Post-Graduate: Master of Development Communication
University of the Philippines
OPEN University Los Baos, Laguna
(October, 2007)

Tertiary: Bachelor in Fine Arts major in Advertising
Aquinas University of Legazpi
(2000)




















Profile
Personal
Details
Date of Birth: February 18, 1980
Birthplace: Legazpi City, Philippines
Nationality: Filipino
Civil Status: Single

Languages Spoken: Filipino, English

Educational Attainment
Shared her expertise in the design, conceptualization and execution of advertising materials for various clients.
From single ads to total ad campaign, she has executed market research down to conceptualization of design in
response to target audience needs. Much of these designs are anchored on minimalist style depending on the
corporate image of the company. Being critical on such output, all her design concepts are entirely based on a
prior study about its audience. She adopts the dictum of using the technology creatively and responsibly. Today,
she continuously served the company in coordinating various international clients through online collaboration.
Its goal is to make marketing campaigns that will capture and reflect the motivation, goals and aspirations of the
clients target market. Whether it is media outreach, political campaigns, market positioning, promotions and
product placement, package design, corporate advertising campaigns and public relations, Public Talk delivers the
message guaranteed to reap results (pls. see the complete portfolio at www.publictalk.biz).
















Professional Career
Operations Manager
Creative Consultant
Publictalk Co., Philippines (2009-
present)











AB Visual Communication. She entered Aquinas University in year 2000 to teach Advertising Arts and was later
appointed as its Program Chair in year 2005. During her stint, she was able to realign its curriculum in response to the
growing demand of technology and global competence. As a result, she initiated the Visual Communication program in
the University. Courses handled are mostly professional and theoretical subjects.

AB Communication. Right after finishing her MA degree in UP, she was assigned to teach under the Mass
Communications program as Assistant Professor 1. Currently, she has given new breadth and dimension to its core
curriculum and instruction incorporating multimedia; the convergence of communication and technology into its
professional subjects in order to keep pace with the global demands through intensive hands-on experience in audio-
visual productions.


Academic Chair and Professor
Aquinas University of Legazpi,
Philippines (2000-2009)
Pannasastra University of Cambodia. Taught at PUC since 2010. Subjects handled are under communication and
media arts program.

Raffles International College. Has handled the Business Communication program of the said school since its inception
on January, 2011.


Academic Professor
Phnom Penh, Cambodia
(2010-2011)
















She established this non-government organization aimed at redirecting the streetchildren lives through creative
programs. The network caters free art lessons and workshops to street and urban working children ages 4-17 years old.
They are the direct beneficiaries of the networks programs and activities. It has combined the social mobilization and
social marketing strategies in all of its activities adapting a bottom-up approach in management.

Based from these intense training, she was able to launch a group of artists dubbed Arte Lansangan whose members
are composed of street and urban working children. Months later, it has extended its services to Children International
Legazpi to increase its reach. The group Artisantinta was also launched. She has curated the series of exhibit by these
streetchildren artists aimed at primarily creating awareness to the public, a mute testimony of what these children are
capable of doing.


Founding Chair
iHELP network, Albay, Philippines
(2000-2005)
Researcher and
Development Planner
freelance (2000-present)















As a development communication practitioner, her expertise was tapped by various NGOs in designing communication
programs and IEC materials for various clients. Top clients include the Street Urban Working-Legazpi (SUWCP),
Children International (CSCDI Inc.) and CAPIU-LC.

Research. Her magnum opus is a pioneering effort in the field of ethnovideography, considered by communicators and
social scientists as the modern-day most reliable methodology in research undertaking. The study uncovers the hidden
mystery of the Philippines pride, Caramoan Peninsula; its beauty, and the wealth of the communitys wisdom that has
preserved the paradise for centuries. Through ethnovideography, the study was able to document the local practices of
the community in Caramoan relative to environmental conservation. The research undertaking spurred for a development
program which was implemented in Caramoan National Park under the domain environmental communication advocacy.
The manuscript is published on UPs online journal, Convergence.














Her TV documentary was nominated as CMMA entry for film. Paghilom is an extraordinary tale of survival and
courage as survivors of mudslide in Albay recount their stories on how they were able to escape from the
devastation which caused thousands of residents buried and homeless. Today, she has been producing AVPs used
for various commercial presentations.

Newslink Bicol. Prior to graduating in college she spent a year in the local media community as newswriter her
beat crime stories. Sooner, she ventured into investigative reporting covering in-depth stories on local issues. After
a year, she became the managing editor of the said paper. Her task include writing, editing news stories including
preparation of dummy of the newspaper.

The Bicol Chronicle. Worked as Associate Editor of Bicolandias leading newspaper.

Producer and Director
for Film Documentary
UP OPEN University, UP Los
Banos, Philippines (2007)
Writer and Editor
for weekly newspapers
Albay, Philippines (1999-2004)


(digital videos produced and edited can be accessed via YouTube channel under rianzos
videos. Concepts for graphic arts design www.publictalk.biz)