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Filipino Outsourcers Outshining Other Cultures
The Philippines currently dominates the business process outsourcing (BPO)
industry's oice sector. !ccording to the call center directory o" the Philippine
#conomic $one !uthority (P#$!)% there are now more than &''' call centers oer
(' di)erent *ey locations in the country. +n terms o" *nowledge process
outsourcing (,PO)% they are second to +ndia.
+t's not uncommon "or companies and ma-or business conglomerates to depend
on a Filipino virtual assistant or Filipino SEO specialist "or their in"ormation
technology% and internet mar*eting% needs. The .entral Ban* o" the Philippines
shares that the reenues generated by the BPO sector% grew by a shoc*ing f"teen
percent since ('&(.
/hat ma*es the Philippines an ideal outsourcing destination0
1. A Colonized Country
+n the &1th and &2th century% 3panish settlements too* root in the Philippines. The
3paniards did remar*able wor* coloni4ing the country% spreading .hristianity% and
greatly in5uencing the standard education. +n the early part o" the &6th century%
the 3paniards were drien away% only to be replaced by !merican coloni4ers.
!s a result% /estern in5uences are prominent in 7ilipino tradition. The Tagalog
language is now mi8ed with modifed 3panish words. /estern "ashion% habits% and
culture hae become ingrained. 7ilipinos were once -o*ingly called 9little brown
!mericans.:
2. Cultural Compatibility
/hat does this history lesson hae to do with anything0 +t basically e8plains why
7ilipino wor*ers are so adaptable. The country has been sub-ected to a uni;ue
blend o" #ast and /est. They are un"a4ed by "oreign language% li"estyles% and
demands% ma*ing them an agreeable and adaptable wor*"orce.
They also hae e8emplary #nglish<spea*ing s*ills. 7ilipino's possess what is
considered a 9neutral: accent that is adantageous in most occasions. These
"actors% when ta*en into consideration% proe that outsourcing to the Philippines is
a cost<e)ectie decision.
3. Cost of Living
The Philippines has a substantially lower standard o" liing than most countries.
=ence% labor costs are lower. >et's say you hire a web designer to handle your
company website% plus a content writer to *eep it updated. ?ou end up paying two
indiidual salaries with employee benefts and added oerhead costs.
The cost o" partnering or hiring with outsourcing companies in the Philippines is
cheaper than hiring indiidual specialists to ta*e care o" bac*<o@ce "unctions.
4. No Shortage of Appliants
The +n"ormation Technology and Business Processing Aanagement (+T<BPA)
industry is now one o" the biggest reenue earners "or the Philippine economy. +n
the year ('&B% business process outsourcing (BPO) operations generated C&B.B
billion in e8port earnings.
By the year ('&1% it's targeted to hit C(D billion. /ith so much money pouring in%
the Philippine goernment "ully supports the +T<BPA sector. /ith so much positie
"eedbac*% thousands o" 7ilipinos are applying in related felds.
!. "igh #uality
7ilipinos are both highly s*illed and hardwor*ing. +n terms o" educated% the
Philippines has a literacy rate o" 6' percent. ! huge chun* o" the population is
educated% creatie% e8pressie% and serice<oriented.
!round E''%''' students graduate uniersity eery year. The Philippines is also
considered the third<largest #nglish<spea*ing country in the world% and it
apparently has the highest business 5uency in the global BPO industry.
Fight now% the country's capital% Aetro Aanila% holds G' percent o" the total BPO
actiities. =oweer% other ma-or cities and proinces hae also deeloped +T<BPA
hubs. ! competent Filipino web designer% and other specialists% can be "ound in
the ne8t 'wae' o" cities such as .ebu% Pampanga% Bacolod% and Haao.
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