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1. Market _____ is the proportion of the total market which a company controls.

a. percent


b. share


c. stock


d. pie


e. part

2. Which term is odd one out:

a. swamp a market


b. corner a market


c. flood a market


d. saturate a market

3. A ________ is a large event where companies show their goods or services in one place, to try to sell
them.

a. shopping mall


b. trade fair


c. retail outlet


d. point of sale


e. department store

4. The main elements of marketing _________ are product, price, place, and promotion. 9

a. information


b. position


c. management


d. mix


e. research

5. Which term is the odd one out: 7

a. stable market


b. flat market


c. sluggish market


d. volatile market

6. A _____ name is the name by which a particular product is sold.

a. trade


b. brand


c. company


d. market


e. mark

7. Which term is the odd one out:

a. wholesaler


b. distributor


c. exporter

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d. intermediary

8. Which term is the odd one out:

a. point of sale


b. sales network


c. end user


d. retail outlet

9. Which term is the odd one out: 4

a. market segment


b. market potential


c. market niche


d. market sector

10. __________ is the process of dividing market into distinct groups of buyers.

a. Marketing segmentation


b. Target marketing


c. Market segmentation


d. Market share


e. Marketing share

1. It is extremely important for marketers to understand the buying _________ of existing and potential
customers. 6

a. mix


b. design


c. standardization


d. behaviour


e. position

2. Which term is the odd one out: 2

a. international market


b. domestic market


c. worldwide market


d. overseas market

3. Marketers sometimes focus on particular segments of a given overall market. This process is known as
_________ marketing.

a. relationship


b. B2C


c. target


d. home


e. brand

4. In order to secure a _________ advantage, companies will try to make their products and services
stand out from their competitors. 8

a. market


b. competitive

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c. shopping


d. consumer


e. customer

5. Which term is the odd one out: 1

a. discount


b. free sample


c. special offer


d. slogan

6. The concept of the _________ proposes that, once a product is introduced into the market, it goes
through a process of growth, maturity and decline, and eventually disappears from the market. 10

a. product life cycle


b. product development


c. product range


d. product positioning


e. product management

7. Market _____ is the collection and examination of information about things that people (might) buy.

a. development


b. reaction


c. research


d. poll


e. analysis

8. In international marketing, it is necessary to meet individual national requirements, particularly when
________ goods are concerned.

a. buyer


b. national


c. consumer


d. best


e. customer

9. Which term is the odd one out: 5

a. expanding market


b. growing market


c. developing market


d. declining market

10. Which term is the odd one out: 3

a. introduce a product


b. launch a product


c. bring out a product


d. exhibit a product