COMM2602 Visual Literacy for Digital Media

Lecturer: Loic Bertrand Chichester

Student: Nguyen Bich Ngoc
ID: S3466592
Group: 02

Assignment 4 Final Project
Poster Explanation

Subject: Creative brief 1 An end to corruption

I. Research
Vietnam Party Central Committee has officially launched an Anti-Corruption
Steering Committee to develop goals and policies battling against corruption in
business, government and public services.
Corruption is categorized into 6 main sectors: in the management of land and
natural resources (take bribes to grant title deeds); in the finance banking sector;
in construction (inflate building costs); in management of state assets
(embezzlement, faking invoices); in human resource management (bribery for
jobs, promotion); and in judicial sector (judges take bribes to alter verdicts).
Corruption can happen anywhere (from medical treatment in hospital to
educational services) and have seriously negative impact to the society, the
country and the future generation.

II. Concept and Content

Corruptions negative impact to Vietnamese future generation

From what I have researched and also my observation, corruption is quite
popular in our society, in our daily lives and can be said as a kind of culture in
Vietnam. It happens in most of everything we do (even when parents want their
kids to have a good care in kinder garden, they will give money to the
nursemaids) because people think that is the easy way to achieve their purpose.
However, people do not really see and recognize the impacts of their actions of
corruption on the children, what will the children think when they observe that.

In my poster, I use kids toys which are dolls to represent different characters
doing corruption. The first doll is a money box portraying a big boss with bald
head, beard, and tie, who keeping lots of money for himself. The other dolls
lining up and holding gifts and envelopes go smaller and smaller represents our
future generation is born and the future of the country is getting decreased by
corruption. From the picture, I try to describe the childrens view at adults action
of corruption. The kid observes, gets familiar and might think that is a good way
to do, they can copy from adult and do it in the future and the corruption will go
on as a never-ending cycle. The image visually looks like a game with colorful
dolls that kids usually play to mock humans action but it is actually not.
Moreover, the line This is not a game also ironically criticizes on people who is
reckless of corruptions consequence and tells this is not a fun thing to do.

Target audience: Through this poster, I attempt to target to young adults, change
their not my business attitude toward corruption and call for their real action
to stop the cycle corruption, build a strong foundation for our countrys future
generation as the tag line Transparency, for a brighter Vietnam.

III. Reference
http://tuoitrenews.vn/features-news/1411/corruption-in-vietnam-is-serious-
blatant-rampant