QUESTIONNAIRE FOR MARKET RESEARCH SURVEY ON FOOD SERVICE ESTABLISHMENT BUSINESS We, the proponents, are currently pursuing our Bachelors Degree in Accountancy at Cor Jesu College Digos City, Davao del Sur. As a partial fulfillment towards the completion of our Operations Management course (Business 57), we are conducting a market research about food service establishment in the nearby premises of Cor Jesu College to be utilized in our business plan. In this study, the term food service establishment is defined as reasonably priced food readily prepared and served quickly. Thus, the food service establishment here refer to the likes of carenderias and eatery. We would greatly appreciate if you could spend a few minutes of your valuable time to complete the following questionnaire. All the information provided shall be treated with strict confidence and shall only be used exclusively for the purpose of market analysis in respect of the above market research. Thank you for your kind cooperation and valuable contribution. Regards, The Group: Kimjames Manalo Shara May dela Cruz Mark Reymon Diez Ivy Jane Soberano Nio Jay Bandico Jobert Carriaga
SECTION A: RESPONDENT INFORMATION The following classification questions are for analysis purposes only. For each, please tick () in the relevant box or write-in the answer corresponding to the response category which most closely describes you. Name (optional): _______________________________________ Mobile Number (optional):_______________________________
1. Age ______(Please specify)
2. Sex Male Female
3. Your suitable timing for a visiting food service establishment (you may choose more than ONE) Morning Lunch break Afternoon Evening Others: _______________ (Please specify)
4. You like to visit food service establishment with (you may choose more than ONE) Circle of friends Family Boyfriend/Girlfriend Others: _______________ (Please specify)
5. Your preference for the food service establishment is due to (you may choose more than ONE) Convenience Pricing Taste Variety/Quality Others: _______________ (Please specify) 6. How much are you willing to pay for a quality food service establishment meal? Below Php 20 Php 21- Php 25 Php 26- Php 35 Php 36- Php 50 Above Php 50
8. What kind of food service establishment do you visit most often? (please choose ONE) Fast food outlets Food court and cafeteria Ethnic restaurant Typical meal dining like eatery Fine dining restaurant such as hotel restaurants Others: _______________ (Please specify)
9. When is your last visit to the food service establishment nearby? Just this day Yesterday 3-4 days ago Over 4 days 10. Frequency of visiting food outlets in a day 0-1 time 2-3 times 3-4 times More than 4 times
SECTION B: STATEMENT OPINION The following sets of statements relate to your feelings about budget food outlets. Based on your personal view, please indicate the degree of your agreement or disagreement with each statement by circling one number (1, 2 and 3).
Agree Neither agree or disagree Disagree 1 2 3
No. Statements about Product Offering 1 The price of food attracts me to buy. 1 2 3 2 Foods with nutritional value offered by food outlets gives an added points to them. 1 2 3
3 I like food service outlet that offer beverages with reasonable price and also serves a different bestseller meal at least every day or week. 1 2 3 4 I like food outlets that offers a variety of budget meals and value meals. 1 2 3 5 Foods prepared in an environmental friendly way earns a food outlet a good name in the community. 1 2 3
No. Statements about Service Quality
1 Good presentation of food also matters to me. 1 2 3 2 I love it when employees promise to serve my meal at a certain time, then they actually do so. 1 2 3 3 Employees that are consistently courteous with customers is one thing that makes me want to dine back again. 1 2 3 4 Ill pay more for the food outlet if the food outlets services are highly commendable. 1 2 3 5 I like food service outlets that have operating hours convenient to all customers. 1 2 3
No. Statements about Establishment Facility and Condition 1 The appearance of the physical facilities of food service outlets is keeping me assured of the quality of foods and beverages served 1 2 3 2 Food service outlets reinforced with personal hygiene in the premises is highly commendable. 1 2 3 3 Food service outlets reinforced with adequate sanitation in preparing food should be strictly maintained. 1 2 3 4 I like food service outlets with physical facilities that are visually appealing. 1 2 3 5 I will consider food service outlet as my first choice among other restaurants. 1 2 3
------THANK YOU VERY MUCH FOR COMPLETING THIS QUESTIONNAIRE------