MUST-SEE

SAPPHIRE
NOW
THE INSIGHTS
YOU CANT
AFFORD TO
MISS ARE
HERE, AT
YOUR FINGER-
TIPS.
2
Of course, you hate to miss
any of it. But, with more than
600 sessions, its impossible
to see all of the SAPPHIRE
NOW conference. So weve
made it easy on you. Here are
the SAPPHIRE NOW Top 10.
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TRANSFORM
BUSINESS WITH
DATABASE AND
TECHNOLOGY
SOLUTIONS.
SAP HANA IS SO MUCH MORE
THAN REPLACING A DATABASE.
ITS A GATEWAY TO INSIGHT IN
REAL TIME.
Lee Ditmar, National Leader,
Business Analytics/Data & Tech,
Deloitte Touche Tohmatsu Limited
The world that you knew 10 years ago does
not exist anymore.
This isnt your mothers 21st century. Today, we live in a world
where data doubles every 18 months, and there are more phones
on the planet than there are people. As billions leave a trail of
data behind them nearly every moment of the day, its those
companies that can gather their information and make sense
of it that will dominate business in the coming years.
Steve Lucas, executive vice president, database and technology,
at SAP, explains how SAP HANA software technology does just
that, bringing together a database, a data warehouse, an analytics
solution, and a predictive solution into one comprehensive
solution, so you can perform like never before.
>
There are more phones on
the planet than there are
people.
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ACHIEVE BUSINESS
TRANSFORMATION
WITH BEST-PRACTICE
ANALYTICS.
PEOPLE WANT ONE SOURCE
OF THE TRUTH.
Alexandre Papagiannidis Rivet,
Global BI Business Partner,
Molson Coors Brewing Company
Discover how Citigroup and Molson Coors
are using analytics to make better
decisions in real time.
What do a banker and brewer have in common? More than you
might think especially when it comes to the need to get more
from their data.
Brian Norton, senior vice president, transformation
global anti-money laundering at Citigroup Inc., and Alexandre
Papagiannidis Rivet of the Molson Coors Brewing Company
share how they are using analytics solutions from SAP, including
predictive analytics and SAP HANA, to add greater insight, speed,
and agility to their business decisions.
DRIVE BUSINESS
VALUE USING THE
LATEST BUSINESS
INTELLIGENCE
SOLUTIONS.
SAP HANA IS REALLY ALLOWING US TO
BRING OUR INFORMATION TOGETHER.
Robert P. Russo, Senior Vice President,
CIO, Maidenform Brands Inc.
How do you start up, encourage adoption,
and get the most from your business
intelligence (BI) investment? Hear from
those who have been there.
BI can help your company make smarter, faster decisions.
However, before embarking on implementation, its good to hear
from people who have gone before you. Watch as leaders from
Maidenform Brands Inc., eBay Inc., and LSI Corporation share
advice on how to start out, how to speed and sustain adoption,
and whats next for their companies.
6
Put your customer at the heart of your
business.
The customer journey is taking a new turn. The point of sale
is no longer the end of the story. In customer relationship
management (CRM), its becoming critical for companies to
turn their customers into fans because your fans can help you
gain more customers.
With SAPs Nayaki Nayyar moderating, representatives from
T-Mobile USA Inc., ASR Group, and Performance Fibers Inc.
share how the SAP CRM powered by SAP HANA application is
helping their companies woo customers in real time.
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LEVERAGE THE
POWER OF SAP HANA
TO BECOME A
CUSTOMER-CENTRIC
COMPANY.
IT IS NO LONGER ENOUGH TO
JUST GET CUSTOMERS. THE KEY
TO SUCCESS IS TO CREATE FANS
AND PROMOTERS WHO WILL
GENERATE MORE CUSTOMERS.
Nayaki Nayyar, SVP Cloud CRM and
Cloud Integration, SAP
78
CLOUD
Gain a better view from the
9
TRANSFORM
WORKFORCE DATA
INTO INSIGHT WITH
CLOUD WORKFORCE
ANALYTICS.
I AM AMAZED EVERY DAY AT THE
INGENUITY OF OUR CLIENTS. IN FACT,
IT ACTUALLY DRIVES A TREMENDOUS
AMOUNT OF OUR CO-INNOVATION.
Shawn Price, President of SuccessFactors,
SAP Cloud
Deliver meaningful, actionable HR insights
to the leaders in your business in a
language that theyll understand.
If youre in HR, you probably have access to more data than you
know what to do with. However, if youre not integrating your HR
data with the rest of your business data, youre missing a huge
opportunity.
Watch as SAP customer Dawn Pickett, senior consultant
HRIS and workforce analytics, shares how Florida Blue uses
SuccessFactors to tell a workforce data story that gets
leaders in her organization to stand up and listen.
9
9
INTEGRATE ON-
PREMISE CORE
HUMAN RESOURCES
WITH CLOUD-BASED
TALENT MANAGEMENT
SOLUTIONS.
THINK ABOUT YOUR ENVIRONMENT.
THINK ABOUT YOUR INFRASTRUCTURE.
ITS EXTREMELY IMPORTANT THAT YOU
KEEP AND FACTOR THAT IN MIND AS
YOURE PLANNING THESE HYBRID
DEPLOYMENTS.
Praveen Kaushik, Principal, HCM Consulting,
SuccessFactors Capability Lead, Infosys Ltd.
Considering moving your human capital
management (HCM) model to the cloud?
Hear how Infosys made the journey, step
by step.
You may think your existing HCM model is and always will be
solidly planted on terra rma. However, the views gained from the
cloud can help place your organization head and shoulders above
your competition.
Praveen Kaushik, SuccessFactors Capability Lead, walks through
the journey that Infosys made to the cloud, including the challenges
and complexities it encountered along the way to achieving a new
level of performance.
10
711
MOBILE
Feel free to go
9
BUILD A
WINNING
MOBILE
STRATEGY.
ITS ALLOWING OUR PEOPLE TO MAKE
DECISIONS ON THE FLY WITH THEIR
DEVICES.
Ignacio Garcia, Head of Global ERP, Vodafone
Group Plc
71% of senior IT leaders see mobile
as strategic. Yet only 18% have a
comprehensive strategy.
Source: IDG Research poll 2012 and White Paper, Mobile in the Enterprise:
The Gap Between Expectations and Expertise.
Going mobile can set your workforce on a whole new path of free-
dom, empowerment, and efciency. But how do you get there?
And whats the best strategic avenue to take?
Niall OSullivan, director, Global Finance Transformation
Program, at Vodafone Group Plc, ofers a road map, sharing his
organizations experience with implementing SAP Mobile Secure
solutions.
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Source: IDG Research poll 2012 and White Paper, Mobile in the
Enterprise: The Gap Between Expectations and Expertise
71%
of senior IT leaders see mobile
as strategic.
only
18%
have a comprehensive strategy.
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ACCELERATE
SCALABLE MOBILE
APP ROLLOUTS WITH
SAP MOBILE
PLATFORM.
IS IT SIMPLE? IS IT AS SIMPLE AS BUYING
ANGRY BIRDS ON YOUR DEVICE?
Tony Kueh, Global Vice President and Head of
Product Management, Mobile Division, SAP
How to avoid roadblocks and keep your
mobile app rolling.
Smart companies are looking for mobile app development
approaches that meet both current and future needs. And they
want the power to deliver enterprise-grade, scalable solutions to
both consumers and employees quickly.
In this presentation, Jeanne Cotter, vice president and CIO of
Hobby Lobby Stores Inc., tells of her companys rollout journey.
Learn about the factors you need to consider, potential road-
blocks you need to avoid, and the cutting-edge capabilities you
can build into your apps today, including:
Live 3-D visualization
Location-based services
Augmented reality
SAP HANA integration
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Build a custom mobile app, and they will
come.
Why build a custom mobile app instead of using an out-of-the-box
solution? Well, it could be that you want a competitive advantage
or that you need a solution thats 100% tailored to your unique
business process.
That was the case of KIEWIT Corporation. The construction rm
wanted an app that would make it easy for employees to receive
inventory and document supply. When the pre-built solution from
SAP proved to be not quite the right t, KIEWIT teamed up with
SAP to build a custom, game-changing app building a bridge of
innovation and stronger working relationships in turn.
CO-INNOVATE WITH
MOBILE EXPERTS TO
CRAFT CUSTOM APPS
FOR A COMPETITIVE
EDGE.
715
SOCIAL
Become more
Discover how your social network can
spark innovation.
From diagnoses in outer space to ofering consumers a whole
new way to decorate their living space, the 3M Company is push-
ing the envelope of innovation, driven by the power of social col-
laboration.
SAP customer Raj Rao provides an inside look at how 3M is
becoming a social enterprise through SAP Jam social software
platform.
TRANSFORM YOUR
BUSINESS NETWORK
THROUGH SOCIAL
COLLABORATION.
WE WANT TO MEASURE WHAT WORKS
IN THE MARKETPLACE.
Raj Rao, Vice President Global
E-Transformation, 3M
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