PART 1 The Contemporary Business Environment

BUSINESS NAME
COUPLElisasi Distro
DESCRIPTION OF BUSINESS
Perusahaan yang saya dirikan bergerak dibidang penjualan fashion couple seperti kaos oblong,
baju, kemeja, dan kaos Polo yang sesuai dengan selera masyarakat, tidak hanya kalangan remaja
tetapi juga anak-anak, deasa, dan orang tua karena COUPLElisasi juga memproduksi family
couple! Untuk rencana pemasaran, produk saya akan dipromosikan dan didistribusikan melalui
Distro COUPLElisasi, ebsite !couplelisasi!com, bbm group, dan leat bbm dengan pin
""#D$E$#! Dan yang paling menarik anda juga dapat membeli secara satuan!
FORM OF BUSINESS OWNERSHIP
%entuk bisnis saya adalah &ole Proprietorship, saya memilih menjalankan bisnis saya sendiri
karena lebih mudah untuk membentuknya dan saya berhak atas seluruh laba dari bisnis ini!
IDEAL CUSTOMER
&asaran saya adalah semua kalangan masyarakat karena produk kami cocok untuk anak-anak
sampai usia deasa, dan kami juga menaarkan dengan harga yang terjangkau!
OUR ADVANTAGES
'elebihan dari produk kami adalah menggunakan bahan kaos cotton combed "()s dan *()s yang
berkualitas, hasil sablon sangat rapi dan tidak mudah luntur alau beberapa kali cuci, Design
kaos sangat uptodate sesuai dengan tema-tema yang sedang terjadi pada saat ini! 'elebihan
lainnya adalah banyak diskon-diskon yang akan anda dapatkan!
ETHICAL ISSUES .
Standar Perilaku
Dalam melaksanakan semua kegiatan, kami melakukannya dengan penuh kejujuran, integritas,
keterbukaan serta menghormati hak a+asi manusia, dan menjaga kepentingan para karyaan
kami!
Meatu!i Huku
Pemilik dan seluruh karyaan berkeajiban mematuhi ketentuan hukum!
"eterli#atan $ada a%&arakat
COUPLElisasi berupaya menjadi perusahaan yang dapat diandalkan, dan sebagai bagian integral
dari masyarakat serta memenuhi keajiban terhadap masyarakat!
Per%ain'an
Perusahaan COUPLElisasi beserta seluruh karyaannya akan melakukan kegiatan atas dasar
prinsip persaingan yang sehat dan mengikuti semua peraturan yang berlaku!
PART 1 The Contemporary Business Environment
Benturan "e$entin'an
&eluruh karyaan COUPLElisasi diharapkan menghindarkan diri dari kegiatan pribadi dan
kepentingan finansial yang dapat menyebabkan benturan kepentingan!
"e$atu!an dan ekani%e $ela$(ran $elan''aran
Demi terujudnya ,isi perusahaan, seluruh karyaan diajibkan untuk mematuhi segala
peraturan yang ada! -ekanisme pelaporan pelanggaran adalah karyaan dapat langsung
melaporkan kepada oner!

PART 1 The Contemporary Business Environment
SOCIAL RESPONSIBILIT)
Dengan tema .%ersatub Dalam 'asih %ersama -asyarakat dan Lingkungan/ COUPLElisasi
berkomitmen untuk tetap menjaga keasrian lingkungan dalam sistem produksi kami,
COUPLElisasi juga menyadari pentingnya member dan berbagi kasih kepada masyarakat selain
itu juga memberikan kontribusi sosial kepada masyarakat!
GLOBAL ISSUES
Perusahaan kami ingin memasarkan produk ini ke luar negeri terutama kami ingin memulai
untuk daerah asia tenggara, rencana bisnis kami adalah untuk memperkenalkan 0ndonesia ke luar
negeri seperti dengan menggunakan gambar objek isata, design motif batik, alat musik daerah,
dan kesenian daerah di 0ndonesia!
PART 2 The Business of Managing
MISSION STATEMENT
Pr(*ide a #rie+ i%%i(n %tateent +(r &(ur #u%ine%%
Hint: Refer to the discussion of mission statements in Chapter 5. Be sure to include the name of
your business, how you will stand out from your competition, and why a customer will buy from
you.

BUSINESS GOALS
C(n%ider t!e '(al% +(r &(ur #u%ine%%, W!at are t!ree (+ &(ur #u%ine%% '(al% +(r t!e +ir%t
&ear- W!at are t.( interediate t( l(n'/ter '(al%1
Hint: Refer to the discussion of goal setting in Chapter 5. Be as specific and realistic as
possible with the goals you set. For example, if you plan on selling a serice, how many
customers do you want by the end of the first year and how much do you want each customer to
spend! "f you plan on selling a good, how many do you hope to sell!

SWOT ANAL)SIS
Per+(r a #a%i0 SWOT anal&%i% +(r &(ur #u%ine%%1 li%tin' it% ain %tren't!%1 .eakne%%e%1
($$(rtunitie%1 and t!reat%,
Hint: #e explained aboe what factors you should consider in your basic $#%& analysis. 'oo(
around at your world, tal( to classmates, or tal( to your instructor for other ideas in performing
your $#%& analysis.
Strengths
Weaknesses
Opportunities
Threats
MANAGEMENT
W!( .ill ana'e t!e #u%ine%%-
Hint: Refer to the discussion of managers in Chapter 5. &hin( about how many le,els of
management as well as what kinds of managers your business needs.

ORGANI2ATION CHART
S!(. !(. t!e 3tea4 +it% t('et!er #& 0reatin' a %i$le (r'ani5ati(nal 0!art +(r &(ur
#u%ine%%, Make %ure t!at &(u (r'ani5ati(nal 0!art indi0ate% .!( .ill .(rk +(r ea0!
ana'er a% .ell a% ea0! $er%(n6% 7(# title!
Hint: )ost businesses start off *uite small. Howeer, as you create your organi+ational chart,
consider what your business will loo( li(e in the future. #hat different tas(s are inoled in the
business! #ho will each person report to in the organi+ational structure! Refer to the discussion
of organi+ational structure in Chapter , for information to get you started.
PART 2 The Business of Managing

FLOOR PLAN
Create a +l((r $lan (+ t!e #u%ine%%, W!at d(e% it l((k like .!en &(u .alk t!r(u'! t!e d((r-
Hint: #hen s(etching your floor plan, consider where e*uipment, supplies, and furniture will
be located. -s( your instructor how they would li(e you to submit the floor plan for your
business.

RAW MATERIALS AND SUPPLIES
E8$lain .!at t&$e% (+ ra. aterial% and %u$$lie% .ill &(u need t( run &(ur #u%ine%%, H(.
.ill &(u $r(du0e &(ur '((d (r %er*i0e- W!at e9ui$ent d( &(u need- W!at !(ur% .ill &(u
($erate-
Hint: Refer to the discussion of operations in Chapter . for information to get you started.

:UALIT) ASSURANCE
W!at %te$% .ill &(u take t( en%ure t!at t!e 9ualit& (+ t!e $r(du0t (r %er*i0e %ta&% at a !i'!
le*el- W!( .ill #e re%$(n%i#le +(r aintainin' t!e 9ualit& (+ t!e $r(du0t (r %er*i0e ;(r
#(t!<-
Hint: Refer to the discussion of *uality improement and &otal /uality )anagement in Chapter
. for information to get you started.

PART 3 People in Organizations
CORPORATE CULTURE
W!at d( &(u %ee a% t!e 30(r$(rate 0ulture4 (+ &(ur #u%ine%%- W!at t&$e% (+ e$l(&ee
#e!a*i(r%1 %u0! a% (r'ani5ati(nal 0iti5en%!i$1 .ill &(u e8$e0t-
Hint: #ill your business demand a casual enironment or a more professional enironment!
Refer to the discussion on employee behaior in Chapter 0 for information on organi+ational
citi+enship and other employee behaiors.

LEADERSHIP PHILOSOPH)
W!at i% &(ur $!il(%($!& (n leader%!i$- H(. .ill &(u ana'e &(ur e$l(&ee% da&/t(/da&-
Hint: Refer to the discussion on leadership in Chapter 1 to help you formulate your thoughts.

=OB DESCRIPTIONS
L((kin' #a0k at &(ur (r'ani5ati(nal 0!art in Part >1 #rie+l& 0reate a 7(# de%0ri$ti(n +(r
ea0! tea e#er,
Hint: -s you learned in Chapter 23, a 4ob description lists the duties and responsibilities of a
4ob5 its wor(ing conditions5 and the tools, materials, e*uipment and information used to perform
it. "magine your business on a typical day. #ho is wor(ing and what are each person6s
responsibilities! 78ote that if your business is ery large, you should as( your instructor how
many positions he or she would li(e you to create 4ob descriptions for.9

=OB SPECIFICATIONS
Ne8t1 0reate a 7(# %$e0i+i0ati(n +(r ea0! 7(#1 li%tin' t!e %kill% and (t!er 0redential% and
9uali+i0ati(n% needed t( $er+(r t!e 7(# e++e0ti*el&!
Hint: -s you write your 4ob specifications, consider what you would write if you were ma(ing
an ad for the position. #hat would the new employee need to bring to the 4ob in order to *ualify
for the position!
Insert Job Title #1:
Insert Needed Skills/Credentials/Qualifation !or Job:
Insert Job Title #":
Insert Needed Skills/Credentials/Qualifation !or Job:
Insert Job Title ##:
Insert Needed Skills/Credentials/Qualifation !or Job:
TRAINING EMPLO)EES
W!at %(rt (+ trainin'1 i+ an&1 .ill &(ur e$l(&ee% need (n0e t!e& are !ired- H(. .ill &(u
$r(*ide t!i% trainin'-
Hint: Refer to the discussion of training in Chapter 23. #ill you offer your employees on:the:
4ob training! %ff:the:4ob training! ;estibule training!

PART 3 People in Organizations
COMPENSATION
A a7(r +a0t(r in retainin' %kill .(rker% i% a 0($an&6% 0($en%ati(n %&%te?t!e t(tal
$a0ka'e (+ re.ard% t!at it (++er% e$l(&ee% in return +(r t!eir la#(r, Part (+ t!i%
0($en%ati(n %&%te in0lude% .a'e%@%alarie%, W!at .a'e% (r %alarie% .ill &(u (++er +(r
ea0! 7(#- W!& did &(u de0ide (n t!at $a& rate-
Hint: Refer to Chapter 23 for more information on forms of compensation. <ou may also want
to chec( out sites li(e www.salary.com, which includes a salary wi+ard you can use to determine
how much people with different 4ob titles are ma(ing in your area and across the =nited $tates.

INCENTIVES
A% &(u learned in C!a$ter AB1 in0enti*e $r('ra% are %$e0ial $r('ra% de%i'ned t(
(ti*ate !i'! $er+(ran0e, W!at in0enti*e% .ill &(u u%e t( (ti*ate &(ur .(rk+(r0e-
Hint: Be creatie and loo( beyond a simple answer such as giing pay increases. -s( yourself,
who are my employees and what is important to them! Refer to Chapter 23 for more information
on the types of incenties you may want to consider.

PART Prin!iples of Mar"eting
TARGET MAR"ET
De%0ri#e &(ur tar'et arket in ter% (+ a'e1 edu0ati(n le*el1 in0(e1 and (t!er
de('ra$!i0 *aria#le%!
Hint: Refer to Chapter 22 for more information on the aspects of target mar(eting and mar(et
segmentation that you may want to consider. Be as detailed as possible about who you thin( your
customers will be.

PRODUCT FEATURES AND BENEFITS
De%0ri#e t!e +eature% and #ene+it% (+ &(ur $r(du0t (r %er*i0e,
Hint: -s you learned in Chapter 22, a product is a bundle of attributes>features and benefits.
#hat features does your product hae>what does it loo( li(e and what does it do! How will
your product benefit the buyer!

PRODUCT DIFFERENTIATION
H(. .ill &(u ake &(ur $r(du0t %tand (ut in t!e 0r(.d-
Hint: &here are many ways to stand out in the crowd, such as a uni*ue product, outstanding
serice, or a great location. #hat ma(es your ?great idea@ special! Aoes it fill an unmet need in
the mar(etplace! How will you differentiate your product to make sure that it succeeds?

PRICING
W!at $ri0in' %trate'& .ill &(u 0!((%e +(r &(ur $r(du0t1 and .!at are t!e rea%(n% +(r t!i%
%trate'&-
Hint: Refer to Chapter 2B for more information on pricing strategies and tactics. $ince your
business is new, so is the product. &herefore, you probably want to choose between price
s(imming and penetration pricing. #hich will you choose, and why!

PLACE ;DISTRIBUTION< ISSUES
W!ere .ill 0u%t(er% +ind &(ur $r(du0t (r %er*i0e- ;T!at i%1 .!at i%%ue% (+ t!e di%tri#uti(n
i8 %!(uld &(u 0(n%ider-<
Hint: "f your business will sell its product directly to consumers, what types of retail stores will
sell your product! "f your product will be sold to another business, which channel of distribution
will you use! Refer to Chapter 2B for more information on aspects of distribution you may want
to consider.

PART Prin!iples of Mar"eting
ADVERTISING
H(. .ill &(u ad*erti%e t( &(ur tar'et arket- W!& !a*e &(u 0!(%en t!e%e +(r% (+
ad*erti%eent-
Hint: )ar(eters use seeral different adertising media>specific communication deices for
carrying a seller6s message to potential customers>each haing its adantages and drawbac(s.
Refer to Chapter 2B for a discussion of the types of adertising media you may wish to consider
here.

PROMOTIONS
W!at (t!er et!(d% (+ $r((ti(n .ill &(u u%e1 and .!&-
Hint: &here6s more to promotion than simple adertising. %ther methods include personal
selling, sales promotions, and publicity and public relations! Refer to the discussion of promotion
in Chapter 2B for ideas on how to promote your product that go beyond 4ust adertising.

PART # Managing $nformation
IT RESOURCES
W!at kind (+ IT re%(ur0e% .ill &(ur #u%ine%% re9uire-
Hint: &hin( about the employees in their business and what they will need in order to do their
4obs. #hat computer hardware and software will they need! #ill your business need a networ(
and an "nternet connection! #hat type of networ(! Refer to Chapter 2C for a discussion on "&
resources that you may want to consider.

CUSTOMER SERVICES
H(. .ill &(u u%e in+(rati(n te0!n(l('& t( kee$ tra0k (+ &(ur 0u%t(er% and $(tential
0u%t(er%-
Hint: )any businesses>een small businesses>use databases to (eep trac( of their
customers. #ill your business re*uire a database! #hat about other information systems! Refer
to Chapter 2C for more information on these topics.

COST OF DOING BUSINESS
W!at are t!e 0(%t% (+ d(in' #u%ine%%- E9ui$ent1 %u$$lie%1 %alarie%1 rent1 utilitie%1 and
in%uran0e are 7u%t %(e (+ t!e%e e8$en%e%, E%tiate .!at it .ill 0(%t t( d( #u%ine%% +(r (ne
&ear!
Hint: "nsert the costs associated with doing business in the following table. &he list below
proides some hints as to where you can get this information. 8ote that these are 4ust estimates>
4ust try your best to include accurate costs for the expenses you thin( will be a part of doing
business.
$ints !or eah e%pense in the table belo&:
'ent: Refer to the foor plan. How many square feet is your place of business? What is
the going rate per square foot for oce space in your community? ! real estate agent
or a local "#! representati$e %www.sba.gov& can also be helpful in answering this
question.
Salaries: Refer to the organi'ational chart. How much will each employee earn? How
many hours will each employee be nee(e( on a wee)ly basis? *nce you+$e (etermine(
the wee)ly cost, then e-pan( it to a monthly an( a yearly cost.
Supplies: Refer to the foor plan. How much will all of the computers, equipment, an(
furniture cost? What )in(s of general oce supplies will you nee(? .ost prices for this
information can be foun( on an oce supply website such as www.staples.com.
(d)ertising and Other *ro+otions: Refer to your mar)eting section. /ou ha$e
(escribe( how you wish to reach your customer0now you nee( to (eci(e how much it
will cost. 1f you are using tele$ision, contact the sales (epartment at a local station. 1f
you are using newspaper, contact their a($ertising (epartment. "alespeople are usually
happy to answer your questions.
PART # Managing $nformation
,tilities: 2hese amounts will $ary, (epen(ing on your business an( what utilities you
will pay. 1f your business loo)s li)e an oce, then this cost may be similar to what a
homeowner pays. Howe$er, if your business in$ol$es ma)ing a pro(uct, then the costs
will be signi3cant. !n "#! representati$e can be a goo( resource.
Insurane: 2his $alue will be a4ecte( by the nature of the business. .ore equipment
will usually mean higher insurance costs. !gain, contact an "#! representati$e for
fee(bac).
Expenses
Expected
Monthly Cost
Expected Yearly Cost
Rent
Salarie% and Wa'e%
Su$$lie%C
Te0!n(l('i0al1
E9ui$ent1 and
Furniture ;0($uter%1
%(+t.are1 0($&
a0!ine1 de%k%1 0!air%1
et0,<1 (t!er

Ad*erti%in' and Ot!er
Pr((ti(n%

Utilitie%C Heat1
Ele0tri0it&1 et0,

Tele$!(ne and Internet
In%uran0e
Ot!er ;%$e0i+&<
Ot!er ;%$e0i+&<
PART # Managing $nformation
EDPECTED REVENUE
H(. u0! .ill &(u 0!ar'e +(r &(ur $r(du0t- H(. an& $r(du0t% d( &(u #elie*e t!at &(u
0an %ell in (ne &ear ;(r !(. an& 0u%t(er% d( &(u t!ink &(ur #u%ine%% 0an attra0t<-
Multi$l& t!e $ri0e t!at &(u .ill 0!ar'e #& t!e nu#er (+ $r(du0t% t!at &(u !($e t( %ell (r
t!e a(unt &(u !($e ea0! 0u%t(er .ill %$end, T!i% .ill 'i*e &(u an e%tiate (+ &(ur
revenues +(r (ne &ear,
Hint: <ou will use the amounts you calculate in the costs and reenues *uestions in this part of
the plan in the accounting statements in the next part, so be as realistic as you can.

INCOME STATEMENT AND BALANCE SHEET
Create a #alan0e %!eet and an in0(e %tateent ;$r(+it/and/l(%% %tateent< +(r &(ur
#u%ine%%,
8ote that you will hae t.( options for creating these reports. &he first option is to use the
)icrosoft #ord ersions that are found within this Business Dlan $tudent template 7shown
below9.
&he second option is to use the specific )icrosoft Excel templates created for each statement.
<ou6ll find these templates in the file called Bu%ine%% Plan Part E S$read%!eet%1 which is
aailable from your instructor or on the boo(6s companion website at www.prenhall.comFebert.
&hese Excel files are handy because they already hae the wor(sheet calculations preset>all
you hae to do is ?plug in@ the numbers and the calculations will be performed automatically
for you. "f you ma(e ad4ustments to the different alues in the Excel wor(sheets, you6ll
automatically see how changes to expenses, for example, can improe the ?bottom line.@
8ote that the Excel templates also include helpful hints as to where you can get the information
you need to complete the balance sheet and income statement.
12-Month Income Statement (Profit & Loss Statement
!"ne
!"l
y
#"$
%
Sept
%
&ct
%
'o(%
)ec
%
!an
%
*e+
%
Marc
h
#pri
l
Ma
y
YE#,LY
,e(en"e (Sales
Category 1
Category 2
-otal ,e(en"e (Sales

Cost of .oods Sold
Category 1
Category 2
-otal Cost of .oods
Sold

.ross Profit

Expenses
Rent E%pense
&alary'(age E%penses
&upplies E%pense
A)vertising E%pense
*tilities E%pense
Telephone'$nternet
E%pense
$nsuran!e E%pense
$nterest from +oans ,if
appli!a-le.
Other E%penses
,spe!ify.
-otal Expenses

'et Profit
/alance Sheet
#ssets
C"rrent #ssets
Cash in Ban"
Cash /alue of $nventory
Prepai) E%penses ,insuran!e.
-otal C"rrent #ssets
*ixed #ssets
Ma!hinery 0 E1uipment
2urniture 0 2i%tures
Real Estate ' Buil)ings
-otal *ixed #ssets
-otal #ssets
Lia+ilities & 'et 0orth
C"rrent Lia+ilities
A!!ounts Paya-le
Ta%es Paya-le
3otes Paya-le ,)ue 4ithin 12 months.
-otal C"rrent Lia+ilities
Lon$--erm Lia+ilities
Ban" +oans Paya-le ,greater than 12 months.
+ess5 &hort6Term Portion
-otal Lon$--erm Lia+ilities
-otal Lia+ilities
&1ners2 E3"ity ('et 0orth
-otal Lia+ilities & 'et 0orth
E%e!utive &ummary
STARTUP COSTS
H(. u0! (ne& .ill &(u need t( 'et &(ur #u%ine%% %tarted-
Hint: Refer bac( to Dart 5 of the plan, where you analy+ed the costs inoled in running your
business. -pproximately how much will you need to get your business started!

FINANCING
H(. .ill &(u +inan0e &(ur #u%ine%%- F(r e8a$le1 .ill &(u %eek (ut a #ank l(an- B(rr(.
+r( +riend%- Sell %t(0k% (r #(nd% initiall& (r a% &(ur #u%ine%% 'r(.%-
Hint: Refer to Chapter 2, for information on securities such as stoc(s and bonds. Refer also to
-ppendix ": Financial Ris( and Ris( )anagement and Chapter C for more information on
sources of short:term and long:term funds.

EDECUTIVE SUMMAR)
N(.1 0reate an e8e0uti*e %uar& +(r &(ur #u%ine%% $lan, T!e e8e0uti*e %uar& %!(uld
#e #rie+?n( (re t!an t.( $a'e% l(n'?and %!(uld 0(*er t!e +(ll(.in' $(int%C
2he name of your business
3here your business ill be located
2he mission of your business
2he product or ser,ice you are selling
3ho your ideal customers are
4o your product or business ill stand out in the crod
3ho the oners of the business are and hat e5perience they ha,e
#n o,er,ie of the future prospects for your business and industry
Hint: At this point, youve already answered all of these questions, so what you need to do
here is put the ideas together into a snapshot format. !he e"ecutive summary is really a
sales pitch#its the investors first impression of your idea. !herefore, as with all parts of the
plan, write in a clear and professional way.
$nce you have written the e"ecutive summary, copy and paste it so that it falls at the
%eginning of your %usiness plan, as the very first element.