Вы находитесь на странице: 1из 30

Channel Structure of SCM

Senator Nur Bahagi@






Channel Structure of SCM
Senator Nur Bahagi@
Integrated Logistics System
Procurement
Physical
Distribution
Manufacturing
Aliran Barang
Aliran Informasi
s
u
p
p
l
i
e
r
C
u
s
t
o
m
e
r
Channel Structure of SCM
Senator Nur Bahagi@
Supply Chain Management
The Management Of Upstream And
Downstream Relationship With
Supplier And Customers To Deliver
Superior Customer Value At Least
Cost



Linkage Coordination
Channel Relationship
Structure Management
Channel Structure of SCM
Senator Nur Bahagi@
General Supply Chain Model
M
A
T
E
R
I
A
L
S

E
N
D

C
U
N
S
U
M
E
R
S

Supplier
Network
PROC
DISTRI
BUTION
MANUFAC
TURING
Information, Product, Services, Financial, and Knowledge Flow
Capacity, Information, Core Competency, and Human Resources Constraints
Integrated
Enterprise
Distributive
Network
Channel Structure of SCM
Senator Nur Bahagi@
Supply Chain
PT SMART Tbk
Struktur Proses bisnis Sistem Manajemen
Anggota
Dimensi
Keterkaitan
CRM
Demand Management
Order fulfillment
Operation
Inventory
Distribusi & Transport
Planning
Control
Work flow
Organization
Communication
SOP
System
Channel Structure of SCM
Senator Nur Bahagi@
Integrated Supply Chain Model
Customer
Manufacturing
Distributor
Retailer
2nd Tier Supplier
1st Tier Supplier
2nd Tier Supplier 2nd Tier Supplier
1st Tier Supplier
Information & Financial Flow
Product & Information Flow
Channel Structure of SCM
Senator Nur Bahagi@
Channel Structure

Structure Of Intra company
Organizational Units And Extra
company Agents And Dealers,
Wholesale And Retail, Through Which A
Commodity, Product, Or Services Is
Marketed
Channel Structure of SCM
Senator Nur Bahagi@
Mengatasi Kesenjangan (Gap )
. Waktu (Time)
. Tempat (Place )
. Kepemilikan (Ownership)



Perantara(Intermediary)

Channel Structure of SCM
Senator Nur Bahagi@
Intermediary
Any channel member other than the
manufacturer or end-user


Wholesale
Retail
Specialized
Channel Structure of SCM
Senator Nur Bahagi@
1. Informasi
2. Promosi
3. Kontak
4. Penyesuaian
5. Negosiasi
6. Transaksi

. Distribusi Fisik
. Dukungan Keuangan
. Resiko
Channel Structure of SCM
Senator Nur Bahagi@
A. Aliran ( Flow )
1. Flow of Goods
2. Flow of Information
3. Flow of Money
4. Transfer of Ownership

B. Konflik ( Conflict )
1. Horizontal
2. Vertical
Channel Structure of SCM
Senator Nur Bahagi@
Generic Distribution Channel
FARM
AND
RAW
MATERIAL
MANUFACTURER
CONSUMERS
WHOLESALERS
RETAILER
Channel Structure of SCM
Senator Nur Bahagi@
1. Direct Distribution
Tidak Ada Perantara, Barang Dikirim
Langsung Dari Produsen Ke Konsumen

2. Indirect Distribution
Barang Dikirim Dari Produsen Melalui
Perantara
Distribution Channel Based on
Delivery Method
Channel Structure of SCM
Senator Nur Bahagi@
Distribution Cannel For
Consumer Good
Manufacture
Manufacture
Manufacture
Wholesaler Retailer Consumer
Wholesaler
Retailer
Retailer Consumer
Consumer
Consumer
Jobber
Manufacture
Channel Structure of SCM
Senator Nur Bahagi@
Distribution Channel for
Industrial Good
Manufacture
Manufacture
Manufacture
Manufacture Distributor Consumer
Representative
Branch
Representative
Branch
Consumer
Consumer
Consumer
Distributor
Channel Structure of SCM
Senator Nur Bahagi@
1.Conventional

2. Vertical

3. Horizontal

4. Mix
Distribution Channel Based on
Organizational Arrangement
Channel Structure of SCM
Senator Nur Bahagi@
1. Conventional
Terdiri Atas Satu Atau Beberapa Perantara
Yang Bersifat Independen Dan Merupakan
Bisnis Tersendiri






Manufacture
GROSIR
Retailer
Consumer
Channel Structure of SCM
Senator Nur Bahagi@
2. Vertical Marketing System
Terdiri Atas Satu Atau Beberapa Perantara
Yang Bersifat Dependen Dan Merupakan
Bisnis Terpadu

Manufacture
Wholesaler
Retailer
Consumer
Channel Structure of SCM
Senator Nur Bahagi@
Type of VMS
VMS Corporation
Didasarkan Atas Kepemilikan

2. VMS Contract
Didasarkan Atas Kontrak/perjanjian

3. VMS Coordinative
Didasarkan Atas Kerjasama
Channel Structure of SCM
Senator Nur Bahagi@
4. Mix
Bila Perusahaan Menggunakan Dua Atau Lebih
Sitem Saluran Distribusi Sesuai Dengan
Segmentasi Konsumennya




Consumer 1
Consumer 2
Consumer 3
Consumer 4
Retailer
Manufacturer
Distributor Agency
Armada Penjual
Katalog, Emaiil, Dsb
Channel Structure of SCM
Senator Nur Bahagi@

C. Distribution Cannel Based on
Number of Participants
1. Intensive Distribution
Menyediakan Produk Disebanyak Mungkin
Outlet
2. Exclusive Distribution
Menyediakan Produk Hanya Pada Beberapa
Outlet Eksklusif
3. Selective Distribution
Menyediakan Produk Hanya Pada Beberapa
Outlet Selektif
Channel Structure of SCM
Senator Nur Bahagi@
D. Distribution Channel Based on
Function
1. Primary Channel Participant
Berpartisipasi Dalam Kepemilikan Inventory Atau
Resiko Finansial
Manufacture
Wholesaler
Retailer

2. Specialized Channel Participant
Berpartisipasi Hanya Dalam Suatu Pelayanan
Tertentu Karena Fee
Functional Specialist: Transportation, Warehousing,etc
Support Specialist: Advertising, Insurance, Etc
Channel Structure of SCM
Senator Nur Bahagi@
Primary Channel Participant
A Business That Is Willing To Participate
In The Inventory Ownership
Responsibility Or Other Significant
Aspects Of Financial Risk


Manufacturer
Wholesalers (Merchant,agent)
Retailers

Channel Structure of SCM
Senator Nur Bahagi@
Specialized Channel Participant
A Business That Participates In Channel
Relationships By Performing Essential
Services For Primary Participant Or A Fee




Functional Support
- Transportation - Financial
- Warehousing - Informational
- Assembly - Advertising
- Fulfillment - Insurance
- Sequencing - Advisory
- Merchandizing - Arranger
Channel Structure of SCM
Senator Nur Bahagi@
Economics of Distribution
Foundation For Developing A
Successful Channel Arrangement



Specialization Assortment
Channel Structure of SCM
Senator Nur Bahagi@

The Ability to Superiority Perform
a Specific Function

Specialization Is Based On
Economics of Scale, Scope And
Expertise

Channel Structure of SCM
Senator Nur Bahagi@
Process Of Creating And
Positioning A Mix Of Products
Desired By Customer Through
1. Concentration
2. Customization
3. Dispersion
Channel Structure of SCM
Senator Nur Bahagi@
1. Concentration
Collection of Large Quantities of A
Single Product Or Several Different
Products So That They Can Ultimate
Be Sold As A Group

Basic Principle Of Concentration Is
Referred To As Minimum Total
Transaction

Channel Structure of SCM
Senator Nur Bahagi@
2. Customization
Process Of Sorting And Grouping Of
Product Into Unique Combinations To
Satisfy A Specific Customers
Requirements
Capability Of A Firm To Achieve
Effective Customization Is The Heart
Of Developing A Supply Chain
Arrangement

Channel Structure of SCM
Senator Nur Bahagi@
3. Dispersion

Shipping Unique Assortment To
Customer When And Where
Specified