Sales of Biscuit by Category: Volume 2008-2013

2008
2009
2010
2011
Savoury Biscuits and Crackers
92.6
104.2
117.9
134.1
Cookies
125
154.1
195
244
Filled Biscuits
2.9
3.1
3.4
4.2
Plain Biscuits
767.2
811.9
851.1
882.5
Sandwich Biscuits
91.5
105
121.3
141

Sales of Biscuit by Category:

2008
2009
Savoury Biscuits and Crackers
9080.9
10795.7
Sweet Biscuits
72,800.20
82631.3
Cookies
12,558.20 16,938.00
Filled Biscuits
794.6
903.2
Plain Biscuits
47,635.10 50,506.00
Sandwich Biscuits
11,812.30 14,284.20
81881.1
93427.1

Value 2008-2013
2010
2011
13028.9
15823.0
95960.4 111754.2
24,026.00 33,077.10
1,025.10
1,288.10
53,220.50 55,271.40
17,688.80 22,117.60
108989.3 127577.2

NBO Company Shares of Biscuits: % Value 2009-13

2009
2010
2011
2012
Britannia
34.2
35.4
34.6
34.6
Parle
34.3
33.4
32.5
31.3
ITC
12.4
13.6
13.8
14.4
Surya Food & Agro
5.2
4.9
5
5.2
Anmol Biscuits
3.5
3
2.7
2.6
Cadbury
0.5
0.5
1.7
2
Unibic Biscuits
0.5
0.6
0.7
0.9
Saj Industries
0.8
0.7
0.8
0.8
GlaxoSmithKline
0.8
0.7
0.6
0.5
Frito-Lay
0.2
0.3
0.3
Pantaloon
0.1
0.1
0.1
0.1
Ravi Food
0.1
0.1
0.1
0.1
Jayelbee
0.1
0.1
0.1
0
Others
7.4
6.6
7
7.1

Sales by Volume
00:00
00:00

00:00

00:00

00:00

00:00

00:00

00:00

00:00

00:00

00:00

2008

2009

2010

2011

2012

00:00
2013
00:00
00:00

Savoury Biscuits and Crackers

Cookies

Filled Biscuits

Plain Biscuits

Sandwich Biscuits

Volume Growth
00:00
00:00
00:00
00:00
00:00

2012/2013

CAGR

Cumulative

Brand wise value

40
35
30
25
20
15
10
5
0

200

25
20
15
10
5
0

2010

2011

2012

2013

-2013
2012
153.1
298.4
4.7
908
164.3

2013
174.1
360.5
5.3
930.7
192.2
1662.8

2012
19321.2
131514.8
44,797.80
1,543.40
57,185.60
27,988.00
150836.0

2013
23697.8
156416.9
59,815.10
1,853.40
58,943.70
35,804.70
180114.7

2013

3
2013
35.1
30
14.8
5.5
2.4
2.2
1.1
0.9
0.4
0.2
0.1
0.1
0
7.1

scuits

Sales by value
00:00
00:00
00:00
00:00
00:00
00:00
2013
00:00
00:00

2008

2009

2010

2011

Savoury Biscuits and Crackers

Cookies

Plain Biscuits

Sandwich Biscuits

2012

Filled Biscuits

Value Growth
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00

2012/2013

ative

alue

CAGR

Cumula

Comapny wise va
40
35
30
25
20
15
10
5
0

2009

2010

2011

201

2009

2013

2010

2011

201

Sales Growth of Biscuit by Category: Volume 2008-2013

2012/2013
Savoury Biscuits and Crackers
13.7
Cookies
20.8
Filled Biscuits
12.7659574468
Plain Biscuits
2.5
Sandwich Biscuits
16.9811320755

Sales Growth of Biscuit by Category: Volume 2008-2013

Savoury Biscuits and Crackers
Sweet Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Sandwich Biscuits

NBO Company Shares of Biscuits: % Value 2009-13

Britannia
Parle
ITC
Surya Food & Agro
Anmol Biscuits
Cadbury
Unibic Biscuits
Saj Industries
Cadbury
Other Pvt. Label
GlaxoSmithKline
Frito-Lay
ITC
Pantaloon
Ravi Food
Jayelbee
Others

Britannia
Parle
ITC
Priyagold
Anmol
Oreo
Unibic
Bisk Farm
Bytes
Horlicks
Aliva
Sunfeast Dark
Tasty Treat
Duke Wafers
Gourmet Delite

Sales by value

2009

2010

2011

Savoury Biscuits and Crackers

Cookies

Plain Biscuits

Sandwich Biscuits

2012

2013

Filled Biscuits

Value Growth
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00

2012/2013

CAGR

Cumulative

Comapny wise value

40
35
30
25
20
15
10
5
0

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

Volume 2008-2013
CAGR
13.5
23.6
12.8
3.9
16.0

Cumulative
88.0
188.4
82.8
21.3
110.1

2012/2013
CAGR
22.7
18.9348271069
33.5
20.0855254633
3.1
27.9287551808

2010
35.4
31.2
13.6
2.6
3
0.6
0.7
0.5
0.5
0.7
0.1
0.1
0.1
10.5

21.1 Cumulative
16.5
161.0
36.6
114.9
18.5
376.3
4.4
133.2
24.8
23.7
203.1

2011
34.6
30.5
13.7
2.8
2.7
1.2
0.7
0.7
0.5
0.5
0.6
0.1
0.1
0.1
0.1
10.7

2012
2013
34.6 35.1
29.4 28.2
14.2 14.6
3.1
3.5
2.6
2.4
1.6
1.7
0.9
1.1
0.8
0.9
0.5
0.5
0.5
0.2
0.1
0.1
0
10.7

0.5
0.4
0.4
0.2
0.1
0.1
0
10.4

Advertisement
Nutritional value
Value for Money
Brand
Flavour
Crunchiness
Packaging
Texture
Feel

5
5
7
7
9
8
7

7
4
5
5
6
8
6

6
3
7
9
8
7
6

2
4
7
8
9
6
4

7
3
6
5
8
8
5

Factors affecting consumer in cookie purchase

9
8
7
6
5
4
3
2
1
0

purchase

Content
Goodday
20-20
Hide & Seek
Sunfeast Special
Delishus
Unibic
Happy Happy
Biscuit
Goodday
20-20
Hide & Seek
Sunfeast Special
Delishus
Unibic
Happy Happy

Advertisement
5
3
6
4
6
6
3

Content

Shape
6
3
5
4
3
2
2

Advertisement

5
4
5
3
4
5
4
Shape

6
4
6
6

5
4

5
4
5
4
5
4

Size

Texture
5
5
5
4
5
4
3

Size

Packaging Design
5
4
6
2
4
4
4

Texture
5
5
5
4
5
4

Packaging Material
5
4
5
3
7
6
3

Packaging Design

Feel
4
3
5
2
7
6
3

Packaging Material

7
4
6
3
5
5
3
Feel

5
4
6

5
4
5

4
5

7
4
6

4
4
4

7
6

7
6

5
5

Brand Value
7
4
6
4
3
2
2
Brand Value
7
4
6
4

Biscuit
Goodday
20-20
Hide & Seek
Sunfeast Special
Delishus
Unibic
Happy Happy

Biscuit
Goodday
20-20

Content
5

Advertisement

5
4
6
6

Advertise
ment
Nutritional value
6

Shape
6
5
4
5
5
4
4
5
4

Size

Texture
5
5
5
4
5
6
4
5
4
4
4
4

5
4
5
7
6

Value
for
money Brand Flavour Crunchiness
5
6
7
4
4
4
4
4
4

Hide & Seek

Sunfeast Special
Delishus
Unibic

4
6
6

Happy Happy

Packaging
Design

4
6

6
6

Packaging
Material
4

Feel

5
7
6

Brand
Value
7
7
4
4
6
6
4
5
5

5
4

7
4

Advertise Value for

ment
money
Goodday
6
6
20-20
3
4

Hide &
Seek

5
5

Sunfeast
Special
Delishus
Unibic

4
2
1

4
3
4

Happy
Happy

Packaging

Texture

7
6

Feel

4
4
4

Flavour

Crunchine
ss
4
4
4
4
5

2
4
6

3
6
6