For more information, contact:

Daniel Langan
AT&T
717-215-5296
dan.langan@att.com

TIME TO GET THE #X OUT AND
HELP END TEXTING WHILE DRIVING IN PENNSYLVANIA
AT&T Works to Raise Awareness, Help Provide Solutions for Texting and Driving

PHILADELPHIA , PA (SEPTEMBER 18, 2014) As part of AT&Ts September 19
nationwide day of action, AT&T today called on all Pennsylvanians to join together to address a
dangerous practice that puts millions of Americans at risk: texting while driving.
For the first time this year, Pennsylvanians can text their pledge to never text and drive.
Individuals can text the keyword icwpa to 464329. The pledge and the text are free.
In addition to developing the text-to-pledge feature and sharing information about the
campaign with It Can Wait advocates across the Commonwealth, AT&T also teamed up with
Montgomery County Health Department officials who are encouraging community members,
workplace staff, school faculties and students to Paint Montgomery County Blue by wearing
blue on September 19 to show support of safe driving. Groups can email photos to
publichealth@montcopa.org to be shared on MCHDs website and social media pages.
In addition, Lancaster City Council and Mayor J Richard Gray have declared September
19 as It Can Wait Day of Action in the city with a resolution which passed unanimously last
week.
And, the Pennsylvania Turnpike Commission will include reminders on electronic signs
along the Pennsylvania Turnpike, reminding drivers to not text while driving.
The initial aim of the It Can Wait

campaign to end texting while driving was to raise

awareness about the risks associated with texting behind the wheel. Since then, It Can Wait has
evolved into a social movement focused on changing behaviors. And now, were shifting our
focus to solutions to prevent drivers from texting while driving.
The It Can Wait movement has created strong momentum for change. We know that
personal commitments, shared commitments and technology are the most powerful tools to end
texting and driving, said J. Michael Schweder, president, AT&T Mid-Atlantic. We hope all




Pennsylvanians will join AT&T and other advocates to help end texting while driving on
Pennsylvanias roads.
What weve learned is that when friends and family share their commitment to never text
and drive, it makes a difference. Sharing the message that no text is worth a life encourages
others to follow suit.
How can we fight back against the urge to text and drive?
Its time to get the #X out and work together towards finally ending texting while driving.
By sharing #X on your social networks before you get behind the wheel of a car, youre letting
your friends and family know that youre about to drive and cant respond until you safely reach
your destination. You can also use #X in a text conversation to pause it until you arrive. Youre
also letting your network know you have committed to not text and drive.
It Can Wait is a national movement tapping into the power of social media and personal
networks to make texting and driving as unacceptable as drinking and driving. It urges drivers
to visit www.ItCanWait.com, where they can pledge not to text and drive, and share their pledge
with others via Twitter (#ItCanWait) and Facebook. The website also offers a host of
educational resources and information on the issue including a documentary featuring families
impacted by texting and driving crashes.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored
companies in the world. Its subsidiaries and affiliates AT&T operating companies are the providers of
AT&T services in the United States and around the world. With a powerful array of network resources that
includes the nations largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed
Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless
coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.
It also offers advanced TV services under the AT&T U-verse

and AT&T DIRECTV brands. The

companys suite of IP-based business communications services is one of the most advanced in the world.

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