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eBusiness
eBusiness
Competitive Advantage
Competitive Advantage
This Presentation
Pointers
Management of Businesses$
Management of Businesses$
(rgani%ations and So"iety
(rgani%ations and So"iety
IT vs) IS
Perspe"tives on Information Systems and Information Te"hnology
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The .ew /an#ee Stadium 0oo#s to the 1uture
Cis"o Systems supplied the te"hnology for the new /an#ee Stadium$
in"luding 4$455 high3definition monitors and video"onferen"ing e6uipment)
"#ample: ?al2-art
,ower of combining information systems and best
business practices to achieve operational efficiencyB
and over CD== billion in sales in '==E
-ost efficient store in world as result of digital links
between suppliers and stores
The ,ole of Information
Systems in Business Today
Input
Pro"essing
(utput
1eeda"#
A"tivities in an Information System? A"tivities in an Information System?
It Isn7t Simply Te"hnology* The ,ole of People and (rgani%ations
1un"tions of an Information System 1un"tions of an Information System
1igure 438
An information system "ontains
information aout an
organi%ation and its surrounding
environment) Three asi"
a"tivitiesGinput$ pro"essing$ and
outputGprodu"e the information
organi%ations need) 1eeda"# is
output returned to appropriate
people or a"tivities in the
organi%ation to evaluate and
refine the input) 2nvironmental
a"tors$ su"h as "ustomers$
suppliers$ "ompetitors$
sto"#holders$ and regulatory
agen"ies$ intera"t with the
organi%ation and its information
systems)
It Isn7t Simply Te"hnology* The ,ole of People and (rgani%ations
Three dimensions of information systems Three dimensions of information systems
1igure 43D
Hsing information systems
effe"tively re6uires an
understanding of the
organi%ation$ people$ and
information te"hnology
shaping the systems) An
information system
provides a solution to
important usiness
prolems or "hallenges
fa"ing the firm)
Portfolio
Intera"tive Session* Te"hnology Intera"tive Session* Te"hnology
HPS Competes 'loally with Information Te"hnology HPS Competes 'loally with Information Te"hnology
Using a handheld
computer called a Delivery
Information Acquisition
Device (DIAD), UPS
drivers automatically
capture customers
signatures along ith
pic!up, delivery, and time
card information" UPS
information systems use
these data to trac!
pac!ages hile they are
#eing transported"
Hnderstanding Information Systems* A Business Prolem3Solving Approa"h
!efinition of problem
.auses of problem
,olitical in2fighting
.omple#ity of task
InadeIuate resources
A Model of the Prolem3Solving Pro"ess A Model of the Prolem3Solving Pro"ess
Hnderstanding Information Systems* A Business Prolem3Solving Approa"h
0utdated software
.ost
.hange management
-easurement of outcomes
$eedback, evaluation of solution
Criti"al thin#ing*
-iddle management
0perational management
Fnowledge workers
!ata workers
,roduction or service workers
2nsure survival)
The ,ole of Information Systems in a Business The ,ole of Information Systems in a Business
Components of a Business
2nterprise appli"ations
Intranets*
2!tranets*
1a"ilitate "ollaoration
23Business$ 23Commer"e$ and 23'overnment 23Business$ 23Commer"e$ and 23'overnment
Systems That Span the
2nterprise
23usiness*
23"ommer"e*
Suset of e3usiness
Buying and selling goods and servi"es through Internet
23government*
Hsing Internet te"hnology to deliver information and
servi"es to "iti%ens$ employees$ and usinesses
0ow3"ost leadership
6se information systems to achieve the lowest operational
costs and the lowest pricesA
2)g) Wal3Mart
Inventory replenishment system sends orders to suppliers
when purchase recorded at cash registerA
-inimies inventory at warehouses, operating costsA
"fficient customer response systemA
Hsing Information Systems to A"hieve Competitive Advantage
Hsing Information Systems to A"hieve Competitive Advantage
Supermar#ets and large
retail stores su"h as Wal3
Mart use sales data "aptured
at the "he"#out "ounter to
determine whi"h items have
sold and need to e
reordered) Wal3Mart7s
"ontinuous replenishment
system transmits orders to
resto"# dire"tly to its
suppliers) The system
enales Wal3Mart to #eep
"osts low while fine3tuning
its mer"handise to meet
"ustomer demands)
Information System Strategies for &ealing with Information System Strategies for &ealing with
Competitive 1or"es Competitive 1or"es
Produ"t differentiation
Transforms industries
.ew entrants* redu"es arriers to entry @e)g)$ need for sales for"e
de"linesA$ provides te"hnology for driving usiness pro"esses
Produ"er perspe"tive*
Customer perspe"tive*
,hysical Iuality 9reliability7, Iuality of service, psychological
Iuality
Si! sigma*
-easure of Iuality: :AD defects*million opportunities
Ben"hmar#ing