Alex Fisher

EXPERIENCE
ZenithOptimedia | Chicago, IL | Media Trainee
June 2014 - Present
Executed radio and TV buys for clients including Verizon Wireless, Lexus, Toyota, and
Sonic
Oversaw budgeting of client campaigns for accounts totalling over $1 million and served
as point-of-contact for vendors when discrepancies occurred
Served as a member of the Oracle digital strategy team and conducted research of
competitors digital strategies
Lead team in coordinating research on new business and presented fndings to internal
committee
Ensured positive agency morale by distributing beer and wine to co-workers weekly

Eddie Bauer Flagship Store | Chicago, IL | Sales Associate
October 2013 - February 2014
Demonstrated knowledge of a variety of high-end outdoor products
Internalized and displayed brand values
Store location on Magnifcent Mile lead to interactions with many international
customers
Consistently ranked in the top 10 salespeople in a store with $8 million in
annual revenue
Showcased entrepreneurial spirit by purchasing and reselling 10 handmade canoes after
store closing
Downtown Roanoke, Inc. | Roanoke, VA | Interim Communications & Program Manager
June 2011 - August 2011
Managed all social media eforts - including weekly blog and Facebook page with more
than 7,000 followers.
Conducted research to develop advertisement placement strategy
Managed online database of local businesses and attractions
Resolved conficts between farmers market vendors and illegally parked customers
Intern
Provided direct assistance to the Communications and Program Manager
Assembled IKEA furniture
Camp Roanoke | Salem, VA | Camp Counsellor & Waterfront Instructor
May 2010 - September 2013
Served as a counsellor to 8-15 children weekly in a publicly operated,
overnight summer camp
Facilitated outdoor recreational activities
Lead team-building exercises with groups of adults and children
Exterminated yellow jackets with voracity
CAMPUS/COMMUNITY LEADERSHIP
Intercollegiate, Division I Track & Field
High Point & DePaul Universities | Team Captain
August 2008 - May 2013
Named to Big South All-Conference team for performance in 60-meter hurdles
Dedicated approximately 30 hours to practice, competition and travel
Served as a role model to inner city youth as part of a mentorship program
Showed perseverance through weekly ice baths
DePaul University | Chicago, IL | Student Representative to Personnel Committee
March 2013
Conducted student surveys and compiled faculty evaluations regarding
professors tenure track
Presented fndings and recommendations to committee
EDUCATION
- DePaul University
Chicago, IL
M.A., Public Relations and
Advertising
Graduation: June 2014
- High Point University
High Point, NC
B.S., Business Adminstration
Minor: Sport Management
Graduation: May 2012
- Self-Financed 30% of
educational expenses with
monies from partial athletic
scholarship
AWARDS
- Global Semifnalist, 2013 -
2014 Marketing EDGE
Collegiate ECHO Challenge
by Dominos Pizza
SKILLS
- MRI+
- Media Bank OX
- comScore
- Kantar Stradegy
- Nielsen Clear Decisions
- Microsoft Ofce Suite
REFERENCES
-Ken Krimstein
Lecturer, DePaul University
Cartoonist, The New Yorker
Former Creative Director,
Laughlin Constable
kenkrimstein@gmail.com
646-327-3403
- Greg Martin
Director, Camp Roanoke
gmartin@roanokecountyva.gov
540-520-3447

(540) 904-8056 | AMFisher51@gmail.com | www.depaul.digication.com/alex_fsher
CLIENTS & PROJECTS
- Oracle
- Little Sisters of the Poor
- CareXtend
- Animal Store
- Verizon Wireless
- Lexus
- Toyota
- Sonic