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ON
CONSUMER PERCEPTION TOWARDS
EVENT MANAGEMENT IN DELHI
SUBMITTED IN PARTIAL FULFILLMENT
FOR THE AWARD OF THE DEGREE OF BACHELOR OF
BUSINESS ADMINISTRATION
(BANKING & INSURANCE)
2008-2011
UNDER THE GUIDANCE OF
SUBMITTED BY:
Ms. Priyanka
HASHEEN ARORA
(FACULTY,MAIMS )
Roll No-0331471808
BBA(B&I) 6th SEM
TABLE OF CONTENTS
Page no.
Student declaration....4
Certificate from Company/Organization .5
Certificate from Guide..6
Acknowledgement....7
Preface.......8
Executive Summary..9
Chapter Scheme..10
CHAPTER INTRODUCTION
1.1 Purpose of the study..11
1.2 Research Objectives of the study..11
1.3 Research Methodology of the study..12
1.3.1
Research Design..12
1.3.2
1.3.3
Research design12
1.3.3.1 Population.13
STUDENT UNDERTAKING
This is to certify that I have completed the Final Project Report titled CONSUMER
PERCEPTION TOWARDS EVENT MANAGEMENT IN DELHI under the guidance
of Ms. Priyanka in partial fulfillment of the requirement for the award of degree of
Bachelor of Business Administration at Maharaja Agrasen Institute of Management
Studies, Delhi. This is an original piece of work & I have not submitted it earlier
elsewhere.
HASHEEN ARORA
CERTIFICATE
Ms. Priyanka
ACKNOWLEDGEMENT
HASHEEN ARORA
MAIMS
BBA (B&I), 6rd Semester
Enrollment No. 0331471808
Executive Summary
As per clause (34), Event Management means any service provided in relation to
planning, promotion, organizing or presentation of any arts, entertainment, business,
sports or any other event and includes any consultation provided in this regard.
The current condition of the event management companies in the city is not very well
they are waiting for the response of the people so that in future they can encash it. In fact
right now the role of event management companies is being played by either the hotels or
the amusement parks or the community centers. In many cases newspapers work in
collaboration with private parties to organize some event.
The findings of the project clearly states that the future of event management is very
bright in the city although presently its in nascent stage but the people of Delhi have
started accepting such events in the main line. Some such events are like theme based
marriages and Ladies Sangeet in the marriages. Along with this the growing gathering
in the fashion shows and musical concerts is also remarkable.
Right now the condition of event management in Delhi is not very good. The response of
people has not been that good that it can attract any event management company here as a
full fledged service provider, it will take some time to pick up nicely. Currently the main
target segment of these partial or complete service providers are the defense class people
or the high class people have accepted these concepts much widely then any other
community.
It is expected that event management industry will gear up in Delhi in near future. The
concept needs to be popularized, by proper media coverage. The existing companies
should mould their service according to the taste and preference of the people.
The scope of event management companies in Delhi is not very good. As per our findings
and the calculations the results are not very encouraging at present. But the projections
help us to draw a conclusion that there is a scope for event management companies in
near future.
CHAPTER SCHEME
I hereby accept the opportunity to study and work on Event Management and
its consumer perception in Delhi.
This research will also help to learn and execute more effective researches in
the near future. For the purpose of analyzing the data collected for this
project, the report has been divided into the following parts:-
Chapter 1 which covers the overview of textile and apparel industry India and the major
players in this industry.
Chapter 2 which covers brief introduction of the Raymond group,i.e, the company profile
followed by the group companies of Raymond, joint ventures, different leading brands,
manufacturing process and the financial report of the company.
Chapter 3 dealing with the research methodology and the research objective
Chapter 4 which includes the swot analysis and findings and suggestions.
Chapter 5 which
bibliography.
INTRODUCTION
Event marketing is a form of brand promotion that ties a brand to a meaningful athletic,
entertainment, cultural, social or other type of high-interest public activity. Event
marketing is distinct from advertising, sales promotion, point-of-purchase merchandising,
or public relations, but it generally incorporates elements from all of these promotional
tools.
Event promotions have an opportunity to achieve success because, unlike other forms of
marketing communications, events reach people when they are receptive to marketing
messages and capture people in a relaxed atmosphere.
World Cup soccer championship in the United States in 1994 and will likely sponsor
other big events in many countries as well.
Event marketing is a lucrative game of whats in a name, as consumers purchase tickets
and expose themselves to everything. The world of event marketing is a fast growing,
high profile industry worth over $20 billion annually, and one of the most successful
marketing strategies.
Event management integrates the corporate sponsorship of an event with a whole range
of marketing elements such as advertising, sales promotion, and public relations.
Corporations both large and small have grown this industry at a rate of 17 percent per
year, and they have achieved a high level of success.
Primary Objective
The main purpose of this project is to study the Consumer perception towards Event
Management in Delhi.
This includes :
Secondary Objective
The secondary objective of the research is to find the image of the event companies in
minds of consumer & how the company is working for entertainment source among the
customers.
Research Methodology
Secondary Sources
The Secondary data are those, which have already been collected and being processed
through the statistical process.
The secondary information was gathered from various marketing journals and books on
event marketing, sales promotions and publicity. Along with it, Website material
on :
Official website of companies
www.uxevents.in
www.r2sevents.in
www.ysevents.in
Other sites such as Search engine of Google
www.eventmanagement.in
www.yahoo.com
www.juliasilvers.com/embok.htm
& other sites
Search engine of Google
Magazines such as Events in India, Advertising & Marketing.
Reports in newspaper etc ,
RESEARCH DESIGN
A Research design is purely and simply the framework of plan for a study
that guides the collection and analysis of data. The study is intended to find
the investors preference towards various investment avenues. The study
design is descriptive in nature.
study
is
fact-finding
investigation
with
adequate
SAMPLING METHOD
Convenience method of sampling is used to collect the data from the
respondents. Researchers or field workers have the freedom to choose
whomever they find, thus the name convenience.
were collected from New Delhi city and most of the respondents were
customers coming in to corporate and personal events.
Event Management
Corporate Events
Conferences
Corporate Celebrations
Glamour Events
Celebrity Appearance
Fashion Shows
Music Concerts and entertainment shows
Brand Events
Promotion and management of Brands
Televised Events
Events specially created for television channels
Sports Events
Focused around a sporting event
Hybrid Events
Mixture of two or more of the above
Others
Talent Banks
High Profile Weddings, Dance Parties
Events typically have a team based environment and a project type of organization
structure. Thus, responsibilities are assigned to the relevant staff members in the team for
the Event. Coordination of arrangements required is divided among the team members.
Once the preliminary discussions are over, and the final concept sold to the client, the
very first step creative conceptualizes works on the designing. Then the Project manager
prepares a thorough schedule after understanding the critical steps ad issues involved in
that particular event. External agencies such as architects and engineering contractors
may be consulted at this stage to understand feasibility of planned concepts. Most event
management companies have experienced production managers who understand the
feasibility of planned concepts. Then the project manager draws up a cash flow statement,
a budget statement and arranges budget allocation for the event.
Based upon the project requirements critical dates or deadlines are drawn up and the best
possible solution among alternatives to achieve these deadlines is chosen. The overall
coordinator along with the sales and marketing team should ensure the completion of
overall design, models of stages, visuals, etc. with graphics included by the creative team
within the prescribed deadlines and make a researched concept presentation to the clients.
At this stage, the legalities of drawing up the contract, agreements and finalization by
signing of contracts between the event managers and clients becomes a necessity.
Keeping the feasibility in mind physical design are finalized and contractors begin work.
Here fire, safety and insurance issues need to be taken care of. The coordinator, sales and
marketing team then think about production of advertising promotions, brochures,
posters, etc.
Logistics is another important area that needs to be given priority attention by event
coordinators. Logistics in events essentially involves booking of hotels, air, road, and rail
transport for the participants and event managers, arranging transportations of material.
A joint team of the concept creator and the main contractors then need to check out the
special-effects equipments and arrangements. At this time day-by-day tracking of timing
and finance with a feedback on possible changes i.e. increase or decrease in expenditure
on various items.
During-Event Activities
During the event, softer aspects come into the focus. For overall coordinator, it is
important to pass on all credit to supervisors. Event managers should look humble and be
available to the clients to call on. The conceptualisers efforts should be appreciated at
least during the event. At the same time, there should be a constant surveillances of the
specially effects, display objects and the food and beverages. Thus monitoring is the gist
of the during-event execution activity that is involved. Photographs and other multimedia
recording arrangements if so desired also need to be taken from strategic locations.
Post-Event Activities
Beginning with the physical task of dismantling of the sets, post-event activity
also run into accounting and other such works. Final accounts setting (bills to be paid on
receipt) is accompanied by explanations for overspends. The team needs to carry out a
postmortem analysis on the event and conduct an event evaluation. Recording the
photographs taken of the event in the form of a photo-documentary helps a lot.
Performance evaluation of the coordinators during the event should be carried out
immediately so that weak points after the event can be used for learning. Finally, the
overall coordinator should do the formality of thanking all involved for the wholehearted
and extra efforts provided. Letters should go out to clients thanking them and these
should include a post-event questionnaire seeking to measure client satisfaction. Based on
this feedback, improvements and adjustments required should be worked upon.
This theory states that the function of management can be classified into planning,
organizing, staffing, leading and controlling.
Finally, the most important part of Event Management is the execution of the Event as
planned. We term this activity as Carrying-out the Event. Therefore, when we use Event
Management, it is to denote the production of an Event.
Staging an event takes more than a wish or dream. Preparation is the key to a successful
event.
Event Planning
The first and foremost thing to do while planning an event is to know about the client's
expectations. When a client first approaches you for assigning a task, sit with him and
find out what he wants and how he wants it. Keep in mind the fact that the client has a
very hazy idea of what he wants. He expects you to change that hazy idea into a reality.
So you first need to strike a good rapport with him. Once you know his expectations you
can start giving your inputs. Since you are a professional event planner he is bound to
believe that you have a better knowledge about these things and will respect your
judgment.
Key Factors in Planning an Event
Check the feasibility
Is the event a good idea
Are we in the right community
Who would be the spectators
About the venue
About the media of advertising
Fund stream
Timing
Full time should be devoted to implementation of plans. Make sure your event does not
clash with other events.
The Organizing Committee
It should comprise of experts in the following streams:
Financial
Determine the sources of revenue
Expected level of expenditure
Time gap of expenditure and revenue
Marketing
To attract best possible audiences
Get sponsorship and best support possible
Operational
Guide overall operation of event
Managing the technologies require
Legal
Make appropriate contracts involved in managing an event
Handle lawsuits that may arise
Public Relations Teams
To handle the celebrities, if invited in the event.
To host press conferences.
This team is required to take decisions from conceptualization to completion of the event.
Facilities offered
Programs
Awards
Transport
Catering
Safety and Security
Entertainment
Anchoring and announcement
Music and Sound system
Licensing
Publicity
Promotion
EVENT MARKETING
EVENT
S
REACH
LIVE INTERACTION
Right
Communication
WITH
Live
Audience
CREATES
Desired
Impact
and retain event properties by gathering marketing intelligence with regard to pricing,
timing etc.
In fact, ideally event marketing involves simultaneous canvassing and studying the brand
prints; understanding what the brand stands for, its positioning and values, identifying the
target audience and liaison with the creative conceptualizes to create an event for a
prefect mesh with the brands personality.
The meteoric history of event marketing is based in sports marketing. In fact, music and
arts represents a combined 35 percent of event spending as compared 45 percent for
sports-related events. Event marketing also continues to thrive as traditional advertising
rate skyrocket and, really, fail to provide any guarantee of reaching a targeted audience.
Event marketing provides a cost-effective approach to making a more hard-hitting,
emotional, and tangible pitch to consumers. It also gives companies the opportunity to
cross-promote (promote with other companies that have related products or services),
offer sample products (give-always), and build strong relationship with various channels
of distribution, such as retail outlets.
Charities go out of their way to meet both their own fund-raising needs and the profit
requirements of the firms they team up with. It is a commercial relationship and the entire
better for it. Charities need funds, and the businesses need promotions, which show their
worth in extra profit.
WHY EVENTS
1. Brand Building
existing and potential customer base may sometimes be futile. Special service camps of
exhibitions are the perfect events that provide the opportunity for a two way interaction
and error free communication. For Example, IMTEX, the Industrial Machine Tools
Exhibition, is an event used by most machine tool manufactures to explain and highlight
the new and improved features of their product.
Helping in rejuvenating brands during the different stages of product life
cycle
The massive amount of money that is spent during the introduction stage of products gets
drastically reduced over time. By the time the product reaches its maturity/decline stage,
the need for cutting down the budgets associated with the media campaigns, while at the
same time maintaining the customer base is felt. And events offer the best medium for
such a focused approach. It helps in generating feelings of brand loyalty in the products
end user by treating them as royally as possible.
known as the best team in the world. By becoming the official sponsors of Australian
cricket team on its India tour, Fosters hoped to achieve its goal of brand identity building
and positioning itself at the premium end of the market.
Rennie Solomito, Marketing Manager for Coors Light (Beer Company) explains that in
order to increase awareness and personality of the brand, Coors Light tries to find the
distinguishing look of the leader in each market. Coors Light select events that are fast
paced and young minded, for example, Coors Light Silver Bullet Concert Series featuring
artists like Bryan Adams and Celin Dion.
2. Image Building
Over and above the brand identity that a company encourages, events such as The Great
Escape conceived by Mahindra and Mahindra, exclusively for the owners of their four
wheelers, the Armada, are an attempt to build a specific image of not only the corporate,
but also the product, to let owners experience the thrill of four wheel driving, M&M
charts out an off beat route that emphasizes the difference between normal and four
wheel driving, and lets the participant experience the high, one feels when steering and
navigating an Armada.
Coke is associated with Olympics since 1928, the rationale behind this is similar values
and ideologies: International peace, brotherhood, standard of excellence and fun.
1. Events have the ability to bring together sharply defined participants since the
capacity for a particular event is usually limited. A specific no. of the target
audience could be invited of enticed to buy tickets for a show especially created
for a particular profile of the target audience.
2. Since the audience is actively targeted, the option of control reach can be
exercised and ideal audience for narrow-casting of information can be gathered.
This leads to lowering of the media networking budgets and focused
communication with the specially gathered audience. The audience that has been
specially invited invariably is an ideal audience.
3. An event carried out professionally and cleanly is invariably a memorable
experience. The word-of-mouth publicity that this generates is an advantage that
lingers on a long time after the event is actually been carried out. This provides an
advantage of higher brand recall to the client.
4. The involvement of all the senses in experiencing the event is one of the greatest
advantages that events can offer. Events can be designed such that the audience is
actively involved in every part of the event and made to feel good. Thus, events as
a live media offer a certain amount of immediacy to the experience of being
there while its happening. For the audience, it is undoubtedly a thrilling situation.
5. Live media also enables interactive communication. Live media scores over
conventional advertising in terms of reach, impact and tangible immediacy of
measurement. Live media communication is a complete sensual experience as
compared to a press advertisement or TV/Radio commercial. This is so because of
press ad is basically a flat piece of paper and a commercial is just an audiovisual
experience. The high recall value of live media communication is also a major
factor.
6. No other media can boast of the ability to provide such massive collection of feed
back instantly as events. Being a live media, it is possible to feel and deduce the
reactions of the audience to the aim or objective that the event was conceived for.
7. Easily customizable nature of events, mean that specific traits of the local
inhabitants can be incorporated in the big picture to ensure that the event is
socially and culturally in tune with the local culture. Thus, the localization of
events is very easy.
8. The advantage in terms of post-event publicity that events can offer over and
above the paid or bartered media is the benefit associated with reports of the event
in the newspaper and news on the electronic media. For such reports there is no
extra cost to be borne neither by the sponsor nor by the event organizer. This is
a double edged sword because, in case the event is not up to the mark or is dogged
y controversies, then the same is also reported impartially.
9. The conversion of good events into television software for future use either by the
sponsors for their commercials or by media house for programming is also a
unique benefit that events offer. Such software become products by themselves
and can be used profitability in the future.
With more companies offering tiered service based on the calculated profitability of
different market segments, many customers are in fact getting less service than they have
in past.
Increasing use by companies of self-service and technology-based service is perceived
as less service because no human interaction or human personalization is provided.
Customer expectations are higher because of the excellent service they receive from
some companies. Thus they expect the same from all and are frequently disappointed.
Organizations have cut costs to the extent that they are too lean and are too understaffed
to provide quality service.
The intensely competitive job market results in less skilled people working in frontline
service jobs; talented workers soon get promoted or leave for better opportunities.
Many companies give lip service to customer focus and service quality; but they fail to
provide the training , compensation, and support needed to actually deliver quality
service.
Delivering consistent, high-quality service is not easy, yet many companies promise it.
The gaps model positions the key concepts, strategies, and decisions in services
marketing in a manner that begins with the customer and builds the organizations tasks
around what is needed to close the gap between customer expectations and perceptions.
The central focus of the gaps model is the customer gap, the difference between customer
expectations and perceptions. Firms need to close this gap- between what customers
expect and receive in order to satisfy their customers and build long term relationships
with them. To close this all important customer gap, the model suggests that four gapsthe provider gaps- need to be closed.
The following four provider gaps, shown below are the underlying causes behind the
customer gap:
Gap 1: Not knowing what customers expect.
Gap 2: Not selecting the right service designs and standards.
Gap 3: Not delivering to service standards.
Gap 4: Not matching performance to promises.
Event Management can be classified on the basis of service provided, into two categories:
Complete: It covers all the aspects from conceptualization to execution till client
satisfaction feedback.
Partial: They provide partial services like a combination of few for example lights and
catering or music, venue and celebrities.
Event Management is still at a personal level. There is no full- fledged event
Management Company working in the city, but below mentioned organizations are acting
as partial or complete service providers.
Companys Profile
YS Events & Promotions, the name behind many successful open air events, gala
weddings, conferences, Parties, Massive Productions, Club Events, Artist's Performances,
YS Events & Promotions has a substantial reputation built over the period of Five years
in serving the national and international clients with quality of work and total
commitment to satisfy each and every client.
The Company was formed to become a one stop solution for Events, Hospitality &
Media. It is there constant endeavour to serve better through path breaking concepts and
better ideas. The management skills are much appreciated by the Industry and make
them even more focused for newer challenges. Past accolades have pushed them to move
further expanding horizons towards higher goals.
There partnerships with night clubs and super clubs have put them in the frontline
of event promoters and organizers of our order and have done numerous shows,
gigs and events all over India.Of the past year, there hospitality division has
successfully launched a night club cum restro bar Club 7 and another European
They also have an impressive list of Clubs, where they regularly host parties at.
These include clubs like Club Elevate- New Delhi, Capitol- New Delhi, Blue
Frog- Mumbai, Dublin- New Delhi, Enigma- Mumbai, Poison- Mumbai, Urban
Edge- Bangalore, Spinn- Bangalore to name a few.
They have now ventured into television and are successfully producing television
for Channels like NDTV, Live Media..
This management company has interest in following areas :** Events (Club/Open air)
** Promotions
** Road Shows
** Van Promotions
** Canopies Display
** Fun Games
** Music
** Films
** Entertainment
** Club Openings
** Theme parties
** Innovative Ideas
** Trade Shows
** Exhibitions
** Product Launches
** Conferences
** Dealers Meet
** Business Meets
** Corporate Events
** Press Conferences
** Showroom Opening
** Ramp Show
** Fashion Shows
** Fairs & Carnivals
** Public Events & Sponsorships
** Birthday Celebrations
** Decorations
** Workshops
They properly deal in Artist Management & they have recently done few fest of
colleges.
by Mr.Satish Singh. Till now they use to provide complete service but now on they are
planning to provide partial services. The size of their events depends upon the customer
needs and requirement. This is a five member team. The events they organize are:
Concerts & Shows
Annual Dance Competition
Fashion Shows
The biggest problems which they are facing are security system in Delhi and
entrance of the daily newspapers in the event management arena. Because of the
lack of awareness Delhi people are not looking at the event management
companies as a facilitator they think its waste of money.
has added many feathers in the cap from high end destination wedding of Rakhejas in
Jaipur to Khetans in Udaipur to Agarwals in Jodhpur, we have done it all with lot of
love, care, affection and sincerity and has come out with flying colors.
Based out of New Delhi, India, R2S Events is well known for its unusually beautiful
dcor and themes. With In-house designers and fabrication unit, R2S Events prides itself
for being a leader to the industry and being able to offer something most other companies
forget about Compassion, Personal touch and Creativity for creating Weddings /
Events of your dreams.
R2S Events is well known for Peoples company. Its passion lies in providing Quality
service and care to its Clients and filling their planning stage with just as much joy and
excitement as the big day itself.
What they offer:
businesses associated. Here we have a look at some of the technological trends and
innovations that are changing the way we think about events and event management.
An event application speaks volumes about the planners commitment to the event and
excites the attendees equally.
The Stage Show
The drastic improvements in the Audio-Video equipments, staging and lighting
instruments have made sure that you need to make your event stand out. No more can
you pass off an event with just a great speaker. Even with the best of the content and
ingredients, you need to upgrade the stage show to make sure that the attendees are left
wonder struck. The advancements though, have made sure that this does not become a
Herculean task. So, the next time you are planning an event, make sure that you light
out the event.
Live Meetings
The barriers have been stomped down and the walls have fallen. Technology has made
sure that geographical impediments no more stop you from attending an event half way
round the world. The webinars and live meetings are the newest venues for events the
world over. Planners and event managers are going all out to accommodate their eager
attendees, wherever they may be.
importantly, like everything else, you get to reach out to your target audience around the
world in real time. Discuss the event, highlights and all that excites you even before the
event takes place.
Mobiles Applications
With the advent of the iPhones, Androids and Blackberrys, smart phone applications have
become the next-gen platform for event management. From charting an event to locating
it on the map, you can do it all on your mobile. Mobile Apps nowadays have become
advanced enough to take care of almost all your needs and it was time you acknowledged
this. The sooner we realize the future role of smart phone apps, the better it will be for
our business.
FINDINGS
&
ANALYSIS
No. of results
14
46
23
17
Interpretation
We may conclude that people interested in event management are of age group 36-45 yrs.
No. of results
31
12
57
No. of results
31%
Personal
Arrangement
Hiring
Management
Company
57%
Outsourcing
12%
Interpretation
People in Delhi prefer outsourcing the events to local and hotel organisers than personal
arrangement or hiring a event company .
Q3. What are your feelings about a company that creates or sponsors events?
Preferences
They are willing to let people try them out
They understand peoples interests and needs
They are reliable and can organize events better
They are a waste of time and money
No. of Results
11
26
42
21
Interpretation
We may conclude that most of the people rely on event management companies and think
that they can organize better.
Q4. Have you ever been to events organized by event or theme planner ?
Preferences
Yes
No
No. of Results
37
63
Interpretation
We can conclude that only 37% of people have been to event organized by event or theme
planners.
No of results
35
22
17
16
11
Interpretation
The above graph shows that if hiring an event management company, people are satisfied
with its theme planning, coordination and services.
Preferences
No. of Result
Wedding
25
Trade Fair
18
Corporate event
11
Live Shows
18
Sports Events
14
Product Launch
Club
No. of Result
5%
9%
25%
Wedding
Trade Fair
Corporate event
14%
Live Shows
Sports Events
18%
18%
11%
Product Launch
Club
Interpretation
From above diagram we conclude that every event has its own segment & wedding is the
biggest segment people do attend this event time to time since marriages are on regular
basis. Other events have their own taste & preferred by peoples.
Q7. What are the specific highlights of the event that impressed you the most?
Preferences
Decoration
No. of results
19
Catering
12
Venue
11
19
Theme
21
Security measures
Customer support
Others
Interpretation
From the above pie chart we may conclude that consumers notice the decoration and
theme the most. Even catering is considered as an important highlight for the wedding
event apart from decoration and theme.
Q8. Do you think event management as a profession/business will be a success in your
City?
Preferences
No. of results
Yes
87
No
13
Interpretation
Most of people said event management as a business/profession will be a success in the
city. Since it has potential.
Preferences
No. of Results
20
Roadside banners
10
21
Radio
Website
17
23
Interpretation
According to the above graph, consumers prefer social networking sites and
television to attract them and and as a marketing medium.
Prefernces
No. of results
Expensive
28
Availability
18
Reliability
11
Quality of work
13
Limited choice
16
Less choice
14
Interpretation
From the above graph, we may conclude that hiring an event management company is a
costly affair and that is why people do not prefer using an event management company.
Key Problems
Low awareness among the people.
Conservative mentality doesnt allow people to accept major changes.
Lack of proper marketing and advertising by existing companies.
Recommendations
Companies need to focus on some particular kind of events that they will
organize, this will help them gain proficiency in their field, ultimately leading
to cost saving.
People should be made aware about the concept through proper media
coverage telling them about the successful events and the benefits.
People should be made aware about the fact that hiring an event management
company would help them save time, efforts and cost.
Rather then looking at the press people as their competitor they must join
hand with them to share the cost and benefits also. Press people can get better
exposure and provide the companies advertisements on a lesser cost.
Due to innovative marketing tools the traditional marketing tools are
redundant so Delhis business class must also know that its time to switch
over to the new tools like trade fares and road shows rather then press
advertising.
The charges for complete services should be reduced. As an example for
catering services the general market price is around Rs.75 per plate, but
generally companies are charging around Rs.140 per plate. Similarly the other
services charges must also be reduced up to a viable extent.
Questionnaire
I will be thankful to the respondents, if you will spare 4-5 minutes from your valuable time to
answer this questionnaire
Name
1. Age:
25-35 yrs
2. Gender:
36-45 yrs
46-55 yrs
Male
Above 55yrs
Female
3. Educational Qualification:
School
UG
PG
Student
Service
Business
Pensioner
House-wife
4. Occupation:
5. Income Level:
ON EVENTS
Outsourcing
Q2. What are your feelings about a company that creates or sponsors events?
They are willing to let people try them out
They understand peoples interests and needs
They are reliable and can organize events better
They are a waste of time and money
Q3. Have you ever been to events organized by event or theme planner ?
Yes
No
Somewhat dissatisfi ed
Very dissatisfied
Q6. What are the specific highlights of the event that impressed you the most?
Decoration
Catering
Venue
Theme
Security measures
Customer Support
Yes
No
Q10. Please provide comments on your overall experience with Event Management
including ideas to improve service
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