INTRODUCTION OF QUAKER

FLAVORED VARIANTS
Quaker Oats, the world leader and Indias No.1 Oats brand from
PepsiCo now has an all new range of faours. !dding taste to its
uni"ue health bene#ts, the new faours lend greater ariet$ and
appeal to the Quaker Oats portfolio. While Strawberry favour
with Apple and Kesar favour with Kishmish are sweet,
Homestyle Masala and Lemony Veggie Mix are the two new
sao!r" #ao!rs$
%ith the laun&h of the new range of faours, Quaker Oats original
goodness of wholegrain nutrition now gets the added bene#t of
great taste. %hats more, with its real fruit ' egetable in&lusions
this health$ ' great tasting bowl of breakfast from Quaker Oats
&omes at (ust IN)1*+,- and promises to appeal to &onsumers a&ross
age groups.
.he Homestyle Masala and Lemony Veggie Mix &ome in single sere
pa&ks of /0g and Kesar Flavour with Kishmish and Strawberry favor
with Apple in single sere pa&ks of /1g.
.he pa&ks are &urrentl$ aailable in modern retail outlets a&ross
India and in both modern, traditional trade a&ross the four 2outhern
2tates of 3arnataka, !ndhra Pradesh, .amil Nadu and 3erala.
A%OUT QUAKERS
Quaker as a brand is promoted on the following bene#ts and &laims4
&Q!a'er Oats hel(s red!)e )holesterol* + Indian ,edi)al
Asso)iation
re&ommends 5 g of oats soluble #bre 67,glu&an8 eer$ da$. 7,glu&an a&ts like
tin$ sponges to a&ts like a sponge to trap &holesterol and remoe it. 9a&h
sere of Quaker Oats proides :*per&ent of this re"uirement of 7,glu&an 6not
found in wheat, ri&e or &orn8
.he ; new faours whi&h are introdu&ed are as follows4
1.3esar faour with kishmish
/.2trawberr$ faour with apple
5.<emon$ =eggie mi>
;.?omest$le @asala
RESEARC- O%.ECTIVES
1..o understand the Consumer 7ehaior towards pur&hase of Quaker
Alaored Oats
/..o know the brand promotion of Quaker Alaored Oats
5.2our&es of information about Quakers Produ&ts
;..o understand Indian &onsumers health &ons&iousness
:..he basi& Be&ision making fa&tor to pur&hase Quakers
1..he Post Pur&hase Pro&ess
,ET-ODOLO/0
(ri1ar" data )olle)ted through
Non, Probabilit$ 2ampling .e&hni"ue
Sa1(le si2e 3 45
SECONDA0 DATA COLLECTED
htt(677www$a!thorstrea1$)o178resentation7(rawin+9494:+
)ons!1er+;ehaior+ed!)ation+((t+(ower(oint7
SA,8LIN/ TEC-NIQUES
2ampling is one of the &omponents of a resear&h design.
.he steps in the sampling design pro&ess are as follows4
.arget population
2ampling frame
2ampling te&hni"ues
2ample siCe
9>e&ution
CONCLUSION
1..he pur&hase of Quaker is often done in a monthl$ basis.
It is a routine response or Programmed behaior. .his is a
low Inolement produ&t with low &ost.
/..he taste, Pri&e, Quantit$ are important fa&tor in
pur&hase of Produ&t.
5..he e>ternal fa&tors like promotional a&tiities, .=,
?ospitals are also a good sour&e of Publi&iCing.
Promotional a&tiities in mall hae attra&ted a lot of
audien&e and hae in&reased the sales.
;.2till some people prefer the old Cooking Oats, Bue to the
health related bene#ts. .his is also the post pur&hase
pro&ess as some people still prefer the old Oats and some
prefer the New Alaored Oats.
:.Quantit$ and pri&e of the produ&t infuen&e the produ&t
pur&hase. 01D sa$ the Quantit$ of the sa&hets should be
in&reased. .he pri&e for /1g + /0g of Quaker faored oats
is high.