BRAD M.

PARENT
Eden Prairie, MN 55347 ~ 414-313-4022
brad.parent@hotmail.com ~ www.linkedin.com/in/bradmparent



HIGH PERFORMING SALES/MARKETING/BUSINESS DEVELOPMENT LEADER

Marketing & Sales Change Maker ~ Unwavering integrity ~ Training & Employee Development


Demonstrated ability to develop strategic business plans and recognize market opportunities. Exceptional and
proven experience driving business development and brand awareness for diverse companies and industries.

Proven ability to transform market position from start up to #2 and duplicate in multiple markets. Keen
perception of situations; able to derive solutions quickly to accomplish results.
Successful track record of creating positive team culture by focusing daily on the small wins, resulting in
reduction of employee turnover of 23% and increase in BIC (Butts In Chairs) to 98%
Highly skilled in managing client relationships and building partnerships with internal and external
customers by creating a culture of trust and transparency. Other strengths include:

Strategic Planning Market Expansion Expert Communicator
Sales Performance Analysis P&L Accountability Effective Motivator

CAREER ACCOMPLISHMENTS

Purchased 13 year existing service business from original owners, increased revenue by over 25%,
including the addition of 30 new, highly profitable commercial accounts, increased value of company by
over $500,000 in only 10 months resulting in the successful sale of the company.

Orchestrated launch in the companys first tier one market; became #1 profit center in the company, cash
flow positive in 4 years, with over 9800 customers and sales volume exceeding $73 million contracted
revenue; $14.6 million annual.
Regularly assigned to lead under-producing and additional start up markets; blueprinted the strategic
business plan above, then implemented rollout in all existing markets and 6 other start up markets,
resulting in #2 market positions in each market as of January 2006.
Achieved 100% of revenue goals in region for three years, became #1 company region.

Exceeded quotas for three years; recognized as top area business consultant in dollar and percentage gain.
Increased annual average billing from $13,500 to $25,000 per client.

Created and implemented strategic marketing plan which doubled regional sales and revenue in one year.

PROFESSIONAL EXPERIENCE

PARENT ACQUISITION COMPANY, LTD Wisconsin 2006 Present
Private-sector Company specializing in acquisition and turnaround of under-performing businesses
VP Sales/Business Development
Custom Cabinetry, Architectural Moldings, and Furniture Manufacturing (2008 Present)
Purchased 15 year existing manufacturing business from original owners
Quickly learned the key factors in manufacturing, tracking for 25% top line revenue increase in first year
Developed a thorough understanding of P & L in a manufacturing environment including revenue/cost
of goods sold, direct and indirect expense management, and inventory management.
Navigated business through recession while 50 competitors in SE Wisconsin folded or closed by analyzing
changing market conditions, finding hidden opportunities, and aggressively expanding market foot print
BRAD M. PARENT PAGE 2

Commercial Landscaping and Snow Removal (2006 2007)
Purchased and quickly learned the commercial lawn maintenance and snow removal business increasing
contracted revenue by over 25% in 10 months
Reorganized structure to include manager/superintendent to oversee daily operations and equipment
maintenance which made employees feel more invested in the organization
Added over 30 new commercial accounts with multiple locations in less than one year

TELEPHONE AND DATA SYSTEMS, INC., Milwaukee Wisconsin 1999 - 2006
Diversified telecommunications company/hardware, software, and related services
Director Sales
Led team of 70 comprised of market managers, sales managers, outside and inside sales professionals,
sales engineers, and account coordinators more than 50% of the entire sales organization.
Drove new sales and sales to existing customers to exceed regional targets.
Oversaw 17,438 accounts; maintained regular communication flow between sales and central marketing.
Restructured compensation program budget, implementation plans, communication needs, and change
management strategy which helped retain top sales professionals.
Consistently qualified largest number of sales associates for Presidents Club.
Promoted four times in seven years.
ADDITIONAL PROFESSIONAL EXPERIENCE
US WEST INC., Seattle, Washington - Regional Telecommunications Company
Business/Advertising Consultant Premise Sales
Led sales and strategic planning for large businesses, national accounts, and startups with $10 million
revenue responsibility.
Increased revenue by 35% by persistently targeting previously untapped markets.

GENERAL REHABILITATION HEALTHCARE SERVICES, INC., Phoenix, Arizona
Nursing services, managed care, and certified vocational evaluation services provider
Regional Marketing Manager
Successfully opened Utah branch office; achieved profit in first fiscal year.
Managed all sales, marketing, and administration for three-state region.
Oversaw profit and loss, budgeting, and development of nine sales professionals.
Targeted ideal market with aggressive direct contact and established efficient follow-up procedures.
AMERICAN FAMILY INSURANCE
Agency offering broad range of insurance and financial products
Agent/Owner, Phoenix, Arizona
Litigation Specialist, Madison, Wisconsin
Ranked in top 2% in first year, including being named #1 business lines agency.
Designed and successfully implemented overall business plan, targeting the most profitable and broadest
market segments.
EDUCATION

Bachelor of Business Administration, Marketing University of Wisconsin, Whitewater, WI
Executive Education Program University of Wisconsin, Madison, WI
Completed numerous Sales Strategy courses including Stephen Covey 7 Habits of Highly Effective People