A STUDY ON ABIRAMI VANASPATHI INDUSTRIES IN ERODE

INTERNSHIP REPORT
(2013-2014)
Submitted by
Name: S. DHANESHWARAN
Reg No. 12BIB013

Submitted in Partial fulfillment of

the requirements for the award of
B.COM (INTERNATIONAL BUSINESS)
of BHARATHIAR UNIVERSITY
Coimbatore

G R D School of Commerce and International Business

Dr.G.R.DAMODARAN COLLEGE OF SCIENCE

(Autonomous and affiliated to Bharathiar University; recognised by the UGC)
Re-accredited at the A Grade level by the NAAC and ISO 9001:2008 Certified
Institution
Coimbatore - 641 014.

G R D School of Commerce and International Business

Dr.G.R.DAMODARAN COLLEGE OF SCIENCE
(Autonomous and affiliated to Bharathiar University; recognised by the UGC)
Re-accredited at the A Grade level by the NAAC and ISO 9001:2008 Certified
Institution
Coimbatore - 641 014.

CERTIFICATE
This is to certify that the Internship report at ABIRAMI VANASPATHI

INDUSTRIES Submitted to Bharathiar University in partial fulfillment of the

requirements for the award of B.COM (INTERNATIONAL BUSINESS) Is a bonafied
record of the work done by
Name: S. DHANESHWARAN
Reg No. 12BIB013

---------------------------Course Director
Submitted for the Viva-Voce Examination held on

----------------------------Internal Examiner

26.09.12014

--------------------------External Examnier

DECLARATION
I , S. DHANESHWARAN

hereby declare that the Internship training at

ABIRAMI VANASPATHI INDUSTRIES submitted to

G.R.D.SCHOOL OF COMMERCE AND INTERNATIONAL BUSINESS,
in partial fulfillment of the requirement for the award of the degree of
B.COM (INTERNATIONAL BUSINESS) is a record of the original
Internship training done by me during my period of study
Dr.G.R.D.COLLEGE OF SCIENCE.

Name: S DHANESHWARAN
Reg No. 12BIB013

ACKNOWLEDGEMENT
It is with reverence, I thank my parents who have constantly encouraged and
continuously supported me emotionally and financially throughout my academic career
and in successfully completely my project.
I am very glad to convey my gratitude to DIRECTOR , having me this
opportunity to undergo this course in this in their esteemed organization.
It gives me great pleasure in expressing my heart felt thanks to TUTIOR, SUB
TUTIOR AND COORDINATOR.
I am very glad to convey my regards to M.D or OWNER OF THE COMPANY
for his constant encouragement and cooperation in allowing doing this project in their
esteemed organization.
I also thank who directly and indirectly helped me to complete this project
successfully.

NAME OF THE STUDENT : S.DHANESHWARAN

CONTENTS
1.

I NTRODUCTION

2.

QUALITY ASSURANCE

3.

MANPOWER

4. WE CARE FOR THE ENVIRONMENT

5. SOURCES AND QUALITY OF EFFLUENT
6. TREATMENT SCHEME FOR DISCHARGE OF EFFLUENT
7. MODE OF DISPOSAL
8. VISION AND VALUES OF ABIRAMI VANASPATHI
9. EXECUTIVE SUMMARY
10. AREAS OF STUDY : (a) PRODUCTION DEPARTMENT
(b) LAB
(c) FINANCE AND ACCOUNTS DEPARTMENT
11. TYPES OF VANASPATHI
12. OTHER INFORMATION ABOUT THE COMPANY
13. SYNOPSIS
14. OBJECTIVE OF STUDY
15. SCOPE OF STUDY
16. SUGGESTIONS
17. CONCLUSION

INTRODUCTION:
An Abirami vanaspathi industry is located in Vellakovil in Erode District. An
Abirami vanaspathi industry is the largest manufacturing enterprise in Erode. An Abirami
vanaspathi industry was established nine years ago. The founder of Abirami vanaspathi
industries is Mr. Anand who has done his mechanical engineering in Anna University.
They supply their product all over Tamilnadu and Andhra Pradesh. They produce nearly
5-10 of tones of vanaspathi per day. In vanaspathi they produce different types of
vanaspathi such as Abirami vanaspathi, V.S.P vanaspathi, T.S.R vanaspathi, Arasan
vanaspathi, T.S.R Gold vanaspathi, T.S.R Standard vanaspathi, Abirami Bakery Puff
vanaspathi. Their packing starts from 50 gm to 15 kg tins.
The manufacturing plant consumes about 25000 liters per day of water for process and
2000 liters per day for domestic purpose. The processing involves Degumming and pre
neutralization, pre bleaching, Hydrogenation, post neutralization, post bleaching,
deodorization and last packaging.

The raw materials required for the vanaspathi process is edible grade raw oil
forms external sources and does processing in their premises. It produces vanaspathi of
400 MT per month and refined oil of 100 MT per month. The chemical requirements for
the process of vanaspathi are Hydrogen gas, Activated Carbon and Earth, Caustic Dye,
Nickel Catalyst and Acid.
In this company there are nearly 100-150 employees are working in this company.
The company provides them a good canteen and transport facilities for transportation of
employees. The company provides insurance for all the employees working in this unit.

QUALITY ASSURANCE:
To ensure the highest level of quality in the finished product, all our
incoming raw and other materials are subjected to stringent and checks. The quality at
various stages of the processing is also checked and is further assured by using good
manufacturing practices. Undesirable components are removed during the processing.
The good properties of the vanaspathi are maintained intact by the use of
appropriate packing. This ensures that the freshness we put in at the time of
manufacturing is the same freshness you get when you open your pack. Simply put this is
the unique freshness in freshness out benefit that Abirami vanaspathi brings to you.
This ensures that every time you buy Abirami vanaspathi, you actually carry
home health and happiness. To maintain a leading position in the supply of products to
meet the expectations of our customers. Corporate quality derives strength from direct
reporting to managing director.
Other than traditional quality functions today the focus is on:
Propagating quality management systems and total quality management.
Formulating implementing and monitoring improvement plans with focus on into
customer satisfaction.
Investigations and preventive actions on critical quality systems.

MANPOWER:

A high level in plant safety committee ensures that the prescribed safety
norms are strictly to personnel safety has the highest priority. Abirami vanaspathi has
employed well qualified and experienced personnel to handle all its functions. The
workforce, largely local, is inducted to work only after a rigorous training process that
includes on the job training. All welfare measures are in place to ensure that the
productive capacity of our people is maintained at the highest level.

WE CARE FOR THE ENVIRONMENT:

Abirami vanaspathi understands its social responsibilities and the effluent
treatment process in built on the concept of using environment friendly waste disposal
practices. The green environs in and around the factory bear ample testimony to it.

SOURCES AND QUANTITIES OF EFFLUENT:

The main sources of effluent are from neutralization and washing
sections. The quantity of trade effluent is about 15000 liters/day. Out of 15000 litres7day,
13000 liters/day is collected in ETP collection tank for proper treatment. Balance 2000
liters/day is soap effluent is disposed into solar evaporation pans. The domestic waste
water is about 2000 liters/day. It is disposed into septic tank. The boiler blow down
effluent is about 5% of 10000liters/day. It is discharged in to solar evaporation pans.

TREATMENT SCHEME FOR DISCHARGE OF EFFLUENT:

The effluent from neutralization and washing sections are collected
in collection tank. From collection tank it is pumped into neutralization tank. Here it is a
neutralized by adding alum, lime solution. Then it is transferred to sand filters to remove

the suspended chemical floe by filtration. Then the effluent is allowed into primary
settling tank to remove the suspended chemical floe by gravity settling. Later the clarified
effluent is transferred into aeration tank. Here organic matter is oxidized biologically by
micro organisms under aerobic conditions. Then the aerated effluent is discharged into
secondary settling tank to remove the biological floe by gravity settling. Finally it is
disposed to on land for irrigation, which will meet the inland water standards prescribed
by Tamil Nadu pollution control board.

MODE OF DISPOSAL:
After treatment, the effluent is disposed on their own land of two acres for
horticulture purpose.

VISION AND VALUES OF ABIRAMI VANASPATHI:

We envision that Abirami vanaspathi should become the most
valued and preferred vanaspathi in Tamil Nadu, Andhra Pradesh, and Karnataka. Abirami
vanaspathi has dedicated itself to its mission of building a conveniently available,
affordable world class brand that it is trusted and preferred by the consumer for its quality
and nutritional value. The range of products has been enlarged to cater to the
requirements of our customer comprehensively.

VALUES:
Meeting commitment made to external and internal customers.
Foster learning, creativity and speed response.
Respect for dignity and potential of individuals.

 Loyalty and pride in the company team playing.

Integrity and fairness in all matters.

EXECUTIVE SUMMARY:
The Abirami vanaspathi brand has very good brand image in the market.
There is a huge competition among the few major players in the market, and the price of
vanaspathi is always fluctuating based on the demand and the economic conditions. Apart
from price there are a lot of other factors, which directly and indirectly influence the
market. In order to be a leader in the market all the companies are implementing
innovative marketing, advertisement and sales promotional strategies.
The perception of consumers, and agents playing in between company and
retailer, is a critical factor in determining the overall profitability of the industry. This is
because small imbalances in sales promotion schemes and price result in disproportionate
changes in the vanaspathi sales.
The industry is now entering into a period of consolidations as can be seen by the
spate of acquisitions and takeovers in the recent past. This should help improve the
overall pricing environment.

AREAS OF STUDY

PRODUCTION PROCESS:
The manufacturing process of vanaspathi involves Degumming and Pre
neutralization, Pre bleaching, Hydrogenation, Post neutralization, post bleaching and
deodorization and last the packing.
Degumming and Pre neutralization:
Raw material of permitted edible grade is pumped to this vessel from the
raw oil storage tank.
Depending upon the variety and quality, the oil us treated with phosphoric acid or
tri sodium phosphate to remove the gums present in the oil at a temperature of 60 0 C
which is obtained by heating the oil by steam through coil. During heating and addition
of the acid or T.S.P, the oil will be under agitation. After allowing the gums to settle the
gums are drained off at the bottom of the vessel.
Next, the oil is again heated under agitation to the required temperature. (This
depends upon the variety of oil). Then Caustic Soda in liquid condition is added to
remove the free fatty acids in the oil. The quantity of Caustic Soda to be added depends
upon the quality and free fatty acid content. When the oil is treated with Caustic soda, it
reacts with free fatty acids present in the oil to form soap.
When the oil is neutralized, the agitation is stopped, hot and cold water are given
to make the soap stock to settle.

The time allowed for setting the soap stock also depends on the oil. After draining
out the soap stock at the bottom, the oil is treated with hot water to remove any traces of
the soap stock in the oil. This soap stock is a by product during vanaspathi manufacturing
process which is a raw material for soap industry.

PRE- BLEACHING:
Oil from neutralizer after neutralization is taken to pre bleacher vessel
under vacuum. When the oil is charged, heating is started through steam coils to 90 0 C to
105 0 C. Then heating is cut off and oil is allowed to dry to remove the last traces of
moisture. When the oil is free of moisture, Activated Bleaching Earth and Carbon to the
level. (This also depends on the oil.) Are added and allowed to bleaching for to
hours.
After bleaching the vacuum is released and the oil is filtered through filter press.
The used bleaching earth and carbon are called spent filter mud.

HYDROGENATION:
The pre bleached oil is charged to the vessel called auto clave and heated to
100 0 C to 120 0 C and kept for hour for drying. Then the oil is mixed with used nickel
catalyst and 0.1% fresh catalyst to oil. This catalyst accelerates the hydrogenation
process. After the admixture of nickel catalyst, nascent gas purchased from other
manufactures is fed under low pressure.
During this process, due to exothermic reaction, temperature increases
automatically and hydrogenation goes on. The quantity of hydrogen gas is cut off and the
oil is cooled and filtered. The catalyst which remains on the cloth is recycled.

POST- NEUTRALIZATION:
The oil from auto clave is taken and processed as per- neutralization
process in the post neutralizer.

POST BLEACHING:
Post neutralized oil is processed in the post bleacher as done pre
bleaching stage.

DEODORIZATION:
The post bleached oil is charged and heated with steam coil under vacuum
and also with open steam to remove the odour in the oil. When the oil completely
deodorized, it is ready for the filtration. This is cooled and taken for filling. Here vitamins
A and D are added and then filled in tins or pouches.
This filtration stuff is kept chilled room and cooled to get the uniform consistency.
Now the packed tins are removed from the cold room and kept ready for dispatch.

PACKAGING:
They are sold their goods in different size and various brand names. That is;
Tin:
1. 15 Kgs Tin
Pouch:
1. 1 liter pocket
2. 500ml pocket,200,100,50
The brand names are different to the products. That is follows;
Vanaspati Abirami 15 kgs Tin
Vanaspati TSR Puffs,TSR Gold,TSR Cream

FLOW CHART OF MANUFACTURING PROCESS:

Raw material

Degumming

Pre neutralization

Pre bleaching

Hydrogenation

Post neutralization

Post bleaching

Deodorization

Packing

LAB:
The same process of production is done in the LAB. But here using
very small quantity of raw materials are used like, less than 20 ml tank oil.
With that they are doing the following works.

Finding FFA
Neutralizing
Bleaching
Deodorizing and
Finished goods.

It is nothing but the testing of the oil which is produced by the

company or buying from others.
GAS LIQUID CHROMATOGRAPH (GLC):
The process of GLC is finding the oil is original or
duplicate(mixing two or more). For this process they used a machine called
G.C 1000 MACHINE. Only 5 or 6 refinery companies are having this
machine.
First we take 10ml tank oil and add NAOH. Then mix the liquid into
BF3 chemical and add the steam, 25ml petroleum ethther , sodium chloride,
and 10ml pistol water and mixing the oil. After 2 minutes the oil is in top of
the glass and the bottom side is wastage. Remove the wastage and add the
pistol water 3 times. Then the oil is filtered by the sodium sulfide and take
in a tube.
Now the G.C 1000 MACHINE having 2 ends. Like, INJECTER and
DETECTOR. We put the oil with the help of micro liter scrunch. After 20
minutes the output will be shown on the computer with the help of detector.
The output is identified when the result is, if true the oil is original. If false
the oil is mixing with some other oils. This is the process of Gas Liquid
Chromatograph.
ADVANTAGE OF REFINING:
Ordinary available raw edible oils contain various unwanted
and harmful substances, such as free fatty acids, certain aldehydes and
ketones, suspended impurities, moisture, etc. they are harmful to health and
they reduce the shelf life period of the oils and the dishes cooked using
them, as well. Further certain oils like cottonseed oil, rice bran oil, soya bean
oil, etc,. can be consumed only after refining. The oils kept in storage for
longer durations lose their value of being consumed as such. But once they
are refined, and then can very well be consumed. Hence this process of
making the rancid oils and unconventional oils suitable for human
consumption, is of great national interest, as out country has to import huge
quantity of edible oils.

FINANCE AND ACCOUNTS DEPARTMENT

Finance department:
Finance department of the concern is fully controlled by finance
manager. The finance function of a business is concerned with the
procurement of required funds and their effective utilization. In case of a
running enterprise, funds are required for expansion and growth of business.
Mere rising of funds is not enough. Economy must be achieved in the
procurement.
OBJECTIVES OF FINANCIAL DEPARTMENT ARE AS FOLLOWS:
I.
II.

To determine the amount of capital required to run the business

To ensure adequate liquidity throughout the year

III.

To facilitate cost of financing at minimum possible level

IV.

To achieve a balance between the inflow and outflow of funds

Sources of funds:
They raise the fund required for running the business through
their own contribution and state bank of India in vellakovil
Accounts departments:
The main work of this department is to record the financial
transactions made by the concern. All vouchers are prepared in the accounts
section.
The day to day accounting work of this department is follows:
1. Preparation of payment vouchers and drawing cheques and demand
drafts for payment made to suppliers.
2. Preparation of journals and making rectifications entry if any.

The following books are maintained in the accounts department:

1. Day book
2. Purchase register
3. Sales register
4. Stock books
5. Bank journals
6. A ledger
7. B ledger
8. C ledger
9. Computerized accounts
I.

Day book:
It is updated at every day. In this book having day to day
expenses, incomes, bank activities and all receipts and payments
are entered into this Day book.

II.

Purchase register:
It is nothing but the accounts of purchasing raw materials,
empty Tin, tools, chemicals; all are entered into this register. It is
transferred into A ledger at once in a month.

III.

Sales register:
The sales activities are entered into this register. It is transferred
into A ledger at once in a month.

IV.

Stock books:
They are maintained two stock books. One for purchase of
raw oils and refined oils.. In this book having opening stock,
purchases, stock in progress and closing stock. Another one for
Finished Goods.In this book having opening stock,receipt from
paking goods,Sales, Closing Stock.

V.

Bank journals:
They enter all bank transactions in this book. And its only
for their own purpose to checkings.

VI.

A LEDGER:
Capitals, purchases, sales, bank transactions, maintenance,
daily expenses all are entered into this ledger on their own account
for all activities.

VII.

B LEDRGER:
It is only entered the creditors accounting transactions from
the purchase register. It is also updated once in a month.

VIII.

CLEDGER:
This is the book for the debtors who are all buying the
products on credit from us. It is copied from the sales register once
in a month.

IX.

COMPUTERISED ACCOUNTS:
Just now they are implied the computerized accounts. They
are believed about that. They know the value and usage of
computerized accounts. Still now they are maintained all accounts
in the manual accounts only.

DIFFERENT TYPES OF VANASPATHI:

In vanaspathi there are nearly about seven types of vanaspathi they produce in
Abirami vanaspathi industry, they are as follows:

Abirami vanaspathi

V.S.P vanaspathi

T.S.R vanaspathi

Arasan Vanaspathi

T.S.R Gold vanaspathi

T.S.R Standard vanaspathi

Abirami Bakery Puff vanaspathi

Abirami Bakery vanaspathi:
This Abirami Bakery vanaspathi is specially made for bakeries, so that the
product which they prepare in bakery comes in good taste and the puff which they
prepare will come in big size so that the bakeries get good profit.

T.S.R Standard vanaspathi:

This T.S.R standard vanaspathi is specially made for sweet stalls because this
vanaspathi is made instead of ghee, this vanaspathi will be in broken size and of some it
tastes as original ghee so it is very useful for sweet stall so that they use these vanaspathi
in mixing with the ghee.

T.S.R Gold vanaspathi:

This vanaspathi is special vanaspathi which is made in Abirami vanaspathi
industry, this vanaspathi will be smoother than the ordinary vanaspathi and this
vanaspathi is the costliest vanaspathi made in the industry.

Abirami vanaspathi:
This vanaspathi is the ordinary vanaspathi which we use in our houses, and
another vanaspathi such as Arasan, V.S.P vanaspathi, T.S.R vanaspathi is the same as
Abirami vanaspathi but with different names.

OTHER INFORMATION ABOUT THE COMPANY:

1.

The company workers having non-monetary benefits, like, medical

insurance, bonus, door, increments, etc,.

2. The company got the license from all departments like, pollution
control, water, electricity board, health, food committee and income
tax.
3. The company successfully running over the 13th year.
4. The most of the workers are worked here at above 10 years in this
company.

5. They have very good understanding between top level and low level
management peoples.
6. They supply their products all over the tamilnadu, but they have one
and only plant.

SYNOPSIS :

The project is mainly aimed at measuring retailers perception on Abirami

Vanaspathi in Erode. The project is done by conducting a survey among the retailers in
Erode. The project mainly aims to identify the distribution channel of Vanaspathi and its
competitors. The project also aims to know the promotional activities of Vanaspathi. The
project is done by taking a survey by using a questionnaire and interpreting and analyzing
the data given by retailers in the questionnaire. The type of research is the descriptive
research where it involves primary data collection.

OBJECTIVES OF THE STUDY

Primary Objective:

 To study the retailers perception on Abirami vanaspathi.

Secondary Objective:
To identify the distribution channels of vanaspathi & competitors.
To know the promotional activities of vanaspathi.

SCOPE OF THE STUDY

The project aims at the retailer perception towards Abirami Vanaspathi industries.
Abirami Vanaspathi industries have its retailers & customers all over Tamilnadu &
Andhra Pradesh and it has geographical area at Tamilnadu & Andhra Pradesh.
The Retailers sell the vanaspathi brand to the end users and therefore their
perception with regard to the product, its advertisement, quality, profitability must
be known they are the people who directly represent the to the consumers. Their
satisfaction on the company will motivate them to promote sales.
Retailers suggestion with regard to various factors about the company and the
product will be identified in order to improve sales to be ascertained through this
study.

AGE:
TABLE 1
AGE
No of Respondents Percentage
18-25yrs
17
34
25-50yrs
32
64
Above 50yrs
1
2

TOTAL

50

100

CHART 1

INTERPRETATION:
It is clearly known that out 50 respondents, 17(34%) respondents age is 1825yrs, 32(64%) respondents age is 25-50yrs, 1(2%) respondents age is above
50yrs. Therefore maximum respondents are between age group of 25-50yrs.

RETAIL EXPERIENCE:
TABLE 2
Retail experience No of Respondents Percentage

1-5yrs

22

44

5-10yrs
Above 10yrs

18
10

36
20

TOTAL

50

100

CHART 2

Retail experience

RETAIL EXPERIENCE

20
36
44
0

20

40

60

80

100

percentage
1-5yrs

5-10yrs

above 10yrs

INTERPRETATION:
It is clearly known that out 50 respondents, 22(44%) respondents stated
1-5yrs, 18(36%) respondents stated 5-10yrs, 10 respondents stated above
10yrs. Therefore maximum respondents experience lies between 1-5yrs.

How many brands of vanaspathi are you selling?

TABLE 3

Brands of vanaspathi

No of respondents

Percentage

Abirami

27

54

Gold more

Goldwinner

All the above

19

38

TOTAL

50

100

CHART 3

INTERPRETATION:

It is clearly known that out of 50 respondents 27(54%) are selling

Abirami, 4(8%) respondents are selling Gold more, 2(4%) respondents
are selling Gold winner & 19(38%) respondents are selling all the
products.

Delivery of goods in time by ABIRAMI

TABLE 4.1
Delivery of goods
Very good
Good
Poor
NGNP
TOTAL

No of respondents
7
20
7
16
50

CHART 4.1

Percentage
14
40
14
32
100

Delivery of goods
32

Delivery

14
40
14
0

10

20

30

40

percentage
verygood

good

poor

NGNP

INTERPRETATION:
It is clearly known that out 50 respondents, 14(28%) stated very good,
20(40%) stated good, 7(14%) stated poor & 16(32%) stated neither good nor
poor. Therefore maximum respondents stated good.

Delivery of goods in time by GOLD MORE:

TABLE 4.2

Delivery of goods
Very good
Good
Poor

No of respondents
11
17
9

Percentage
22
34
18

NGNP
TOTAL

13
50

26
100

CHART 4.2

INTERPRETATION:
It is clearly known that out 50 respondents, 11(22%) stated very good,
17(34%) stated good, 9(18%) stated poor & 13(26%) stated neither good nor
poor. Therefore maximum stated good.

Delivery of goods in time by BAKERY KING

TABLE 4.3
Delivery of goods

No of respondents

Percentage

Very good

18

Good

16

Poor

14

28

NGNP

19

38

TOTAL

50

100

CHART 4.3

INTERPRETATION:
It is clearly known that out 50 respondents, 9(18%) stated very good,
8(16%) stated good, 14(28%) stated poor & 19(38%) stated neither good nor
poor. Therefore maximum respondents stated neither good nor poor.

Delivery of goods in time by GOLD WINNER:

TABLE 4.4

Delivery of goods
Very good

No of respondents
17

Percentage
34

Good

19

38

Poor
NGNP
TOTAL

6
8
50

12
16
100

CHART 4.4

INTERPRETATION:
It is clearly known that out 50 respondents, 17(34%) stated very good,
19(38%) stated good, 6(12%) stated poor & 8(16%) stated neither good nor
poor. Therefore maximum respondents stated good.

Average monthly sales of vanasapathi

TABLE 5

Average monthly sales

No of respondents

Percentage

Rs 50000 - 100000

16

32

Rs 100000- 200000

24

48

Above 200000

10

20

TOTAL

50

100

CHART 5

INTERPRETATION:

It is clearly known that out of 50 respondents 16(32%) respondents sales are

Rs50000 -100000, 24(48%) respondents sales are 100000 -200000 &
10(20%) respondents sales are above 200000.

Are you satisfied with the advertisement?

TABLE 6

Satisfied with the advt

No of respondents

Percentage

Very good

13

26

Good

21

42

Poor

14

Neither good nor poor

18

TOTAL

50

100

CHART 6

INTERPRETATION:
It is clearly known that out of 50 respondents, 13(26%) chooses very good,
21(42%) chooses good, 7(14%) chooses poor & 9(18%) chooses NGNP.

Is the product easily available from the wholesaler?

TABLE 7

Easily available

No of respondents

Percentage

YES

39

78

NO

11

22

TOTAL

50

100

CHART 7
EASY AVAILABLE OF PRODUCT

78

22

YES

NO

INTERPRETATION:
It is clearly known that out of 50 respondents, 39(78%) respondents
chooses YES & 11(22%) chooses NO.

Rank the various discounts given by the company

TABLE 8
Various discounts

No of respondents

Percentage

Cash discounts

17

34

Trade discounts

14

Quality discounts

15

30

All the above

11

22

TOTAL

50

100

CHART 8

INTERPRETATION:
It is clearly known that out of 50 respondents 17(34%) respondents stated
cash discounts , 7 (14%) respondents stated trade discounts, 15(30%)
respondents chooses quality discounts & 11(22%) respondents chooses
all the discounts

Order for these products

TABLE 9

Order for products

No of respondents

Percentage

Once in 2 weeks

10

20

Once in a month

33

66

Once in 2 months

More than 2 months

TOTAL

50

100

CHART 9

INTERPRETATION:
Is clearly known that out of 50 respondents 10(20%) respondents order
for the products once in 2weeks, 33(66%) respondents order for the
products once in a month, 4(8%) respondents order for the products once
in 2 months, 3(6%) respondents order for the products more than 2
months

Factors influences you to buy the products

TABLE 10

Factor influencing
Advt by the company
Company image
Consumer demand
Offers & discounts
TOTAL

No of respondents
9
13
14
14
50

Percentage
18
26
28
28
100

CHART 10

FACTORS INFLUENCING

26
18

28
28

Advt by the company

Consumer demand

Consumer image
Offers & discounts

INTERPRETATON:
It is clearly known that out of 50 respondents, 9(18%) respondents stated
Advt by the company, 13(26%) respondents stated company image,

14(28%) respondents chooses consumer demand, 14(28%) respondents

chooses offers & discounts.

Satisfaction with the cost of products when compared

with other brands
TABLE 11

Satisfaction

No of respondents

Percentage

Strongly agree

10

Agree

28

56

Disagree

NA.NDA

17

34

TOTAL

50

100

CHART 11

INTERPRETATION:
It is clearly known that out of 50 respondents, 5(10%) respondents stated
strongly agree, 28(56%) respondents stated agree, None of them chooses
disagree & 17(34%) respondents chooses neither agree nor disagree.

Provisional schemes would you suggest to increase the

sale of Abirami vanaspathi
TABLE 12

Provisional schemes

No of respondents

Percentage

Giving offers

11

22

Stock availability

14

28

Gifts & samples

16

32

Credit

18

TOTAL

50

100

CHART 12

INTERPRETATION:
It is clearly known that out of 50 respondents, 11(22%) respondents stated
giving offers, 14(28%) respondents stated stock availability, and 16 (32%)
respondents stated gifts & samples, 9 (18%) respondents stated credit.

Recommending Abirami vanaspathi to the customers

TABLE 13

Recommend

No of respondents

Percentage

YES

31

62

NO

19

38

TOTAL

50

100

CHART 13

INTERPRETATION:
It is clearly known that out of 50 respondents, 31(62%) respondents
recommend & 19(38%) respondents do not recommend.

Satisfaction with the products of Abirami vanasapathi

TABLE 14

Satisfaction
YES
NO
TOTAL

No of respondents
46
4
50

Percentage
92
8
100

CHART 14

INTERPRETATION:
It is clearly known that out of 50 respondents 46(92%) respondents are
satisfied with the products & 4(8%) respondents are not satisfied.

CHI-SQUARE TEST:
COMPARISION OF DELIVERY OF ABIRAMI VANASPATHI WITH
GOLDMORE VANASPATHI:
BRANDS

DELIVERY OF GOODS
Very good

Good

Poor

Neither good nor poor

Total

ABIRAMI

20

16

50

GOLDMORE

11

17

13

50

TOTAL

18

37

16

29

100

TEST OF HYPOTHESIS:

Null Hypothesis- H 0 There is no significance difference between Delivery

of goods and Brand.
Alternative Hypothesis-H1-There is significance

difference

between

Delivery of goods and Brand.

CHI-SQUARE TEST:
O

O-E

(O-E)2

(O-E)2/E

-2

0.444

20

18.5

1.5

2.25

0.121

-1

0.125

16

14.5

1.5

2.25

0.155

11

0.444

17

18.5

-1.5

2.25

0.121

0.125

13

14.5

-1.5

2.25

0.155

TOTAL

X2 =1.69

Calculated X2 value: 1.69

Degree of freedom 3
Level of significance at 5% level is 7.815
INFERENCE:

From the above calculation, calculated X2 value is 1.69 and Table value at
5% level of significance is 7.815. Therefore X2 value is less than table value
so Null hypothesis is accepted.
COMPARISSION OF DELIVERY OF ABIRAMI VANASPATHI WITH BAKERY
KING VANASPATHI:
BRANDS
ABIRAMI
BAKERY KING
TOTAL

Very good
7
9
16

DELIVERY OF GOODS
Good
Poor
Neither good nor poor Total
20
7
16
50
8
14
19
50
28
21
35
100

TEST OF HYPOTHESIS:

Null Hypothesis H 0 There is no significance difference between Delivery

of goods and Brands.
Alternative Hypothesis H1 There is significance difference between
Delivery of goods and Brands.

CHI-SQUARE TEST:
O
7
20
7
16
9
8
14
19

E
8
14
10.5
17.5
8
14
10.5
17.5

O-E
-1
6
-3.5
-1.5
1
-6
3.5
1.5

(O-E)2
1
36
12.5
2.25
1
36
12.5
2.25
TOTAL

(O-E)2/E
0.125
2.571
1.190
0.128
0.125
2.571
1.190
0.128
X2 = 8.028

Calculated X2 value: 8.028

Degree of freedom 3
Level of significance at 5% level is 7.815
INFERENCE:
From the above calculation, calculated X2 value is 8.028 and Table value at
5% level of significance is 7.815. Therefore X2 value is more than table
value so Null Hypothesis is not accepted.

SUGGESTIONS
It is known that out of 50 respondents only 27 respondents are
selling Abirami vanaspathi and other respondents are all other
products. So the company should make the customers purchase
their products for that they have to satisfied the consumers.
For average monthly sales of vanaspathi 24 respondents says that
their sales is Rs1000000 - 200000. The company has to improve
their sales by giving more offers.
In case of satisfaction with the advertisement by the company 9
respondents chooses poor, so the company has to give their
advertisements through media so, the consumer gets aware of the
product.
In the availability of the products for the retailers from the
wholesalers/ dealers some of the retailers says that the products are
is not easily available, so the company should take steps that the
products are supplied to the customers.
The company should give advertisements in t.vs , so the company
image increases and consumers get awareness of the product.

 The company is supplying their products only in Tamilnadu &

little parts of Andhra Pradesh, they have to improve their supply
that they supply their products to other parts. So, that their sales
increases.
According to the cost of the products the company has to see that
they produce the product with reasonable price and with the best
quality.
Many of the respondents expressed their dissatisfaction with regard
to the advertisements of ABIRAMI VANASPATHI more
respondents were not aware about the ABIRAMI advertisements,
so the company has to give strong consideration in changing their
advertisement strategy as with innovative advertisements it will
give a fresh image to its brand.
The retailers have to be motivated strongly to improve the sales of
AMIRAMI brand compared with other brands in the market . In
order to it successfully ,ABIRAMI should think of some attractive
promotional schemes , which attracts the interest of retailers.
Almost all the respondents were dissatisfied with the credit policy of
the company compared with other companies in the market , majority
of the respondents expect a minimum of a week days time of credit , as
other companies provide them with 2 to 3 months credit period.

CONCLUSION:
This project is done at Abirami vanaspathi industries was very useful and
purposeful for the completion of my project work. Even though the information gained
through the company were useful some of them were confidential which the company
cannot reveal.
The main thing is the company was informative from the day I started my project
till the end of the period. I thank all those who were main source for the completion of
my project.