The document discusses key innovations in microchip technology and how Intel uses research and development (R&D) to gain competitive advantages. It identifies three major innovations - the silicon chip, transistor, and nanotechnology - that have transformed work, life and leisure through improved computing power. The document also explains that Intel takes both market-led and product-led approaches to new product development to meet customer needs. Importantly, heavy investment in R&D allows Intel to develop new chips targeted at specific user groups and stay ahead of competitors through revolutionary products like being the first to produce 45 nanometer transistors.
The document discusses key innovations in microchip technology and how Intel uses research and development (R&D) to gain competitive advantages. It identifies three major innovations - the silicon chip, transistor, and nanotechnology - that have transformed work, life and leisure through improved computing power. The document also explains that Intel takes both market-led and product-led approaches to new product development to meet customer needs. Importantly, heavy investment in R&D allows Intel to develop new chips targeted at specific user groups and stay ahead of competitors through revolutionary products like being the first to produce 45 nanometer transistors.
The document discusses key innovations in microchip technology and how Intel uses research and development (R&D) to gain competitive advantages. It identifies three major innovations - the silicon chip, transistor, and nanotechnology - that have transformed work, life and leisure through improved computing power. The document also explains that Intel takes both market-led and product-led approaches to new product development to meet customer needs. Importantly, heavy investment in R&D allows Intel to develop new chips targeted at specific user groups and stay ahead of competitors through revolutionary products like being the first to produce 45 nanometer transistors.
1. Identify three key steps (innovations) in the development of microchip technology.
In each case explain how the
innovation has transformed peoples work, life and/or leisure.
Three key steps (innovations) in the development of microchip technology Research Development Manufacture
The Silicon Innovation The Transistor Innovation The Nano Innovation
How the innovations have transformed peoples work, life, leisure? Examples Research: Improving a microprocessor to run computer programs at the same time (Ideas). Develop: Less energy consumption. Manufacturing: design a particular chip to do that, they work with customers, software companies, Intels marketing manufacturing, testing staff.
2. What is meant by a) market-led and b) product-led new product development? Give two examples to show how Intel has combined market-led and product-led approaches.
Product-orientated development focuses on developing the production process and the product itself arising (new use of technology or innovation). Market-orientated approach identifies and analyses customer needs. It then develops products which meet them
3. Show how research and development has enabled Intel to develop a new product that is aimed at a specific group of users. They provide chips for many different segments They identify their segments by products Ex. notebooks, desktops, servers, etc. 2 main groups of customers : - - Business market Example: desktop computers or laptops for companies - Personal use Example: notebook computers for students They reached that by: - Research - Research into manufacturing capabilities and material. - More broad research focused on what technology can offer.
4. Why is it so important for businesses like Intel to invest in R&D? Explain with examples how R&D has enabled Intel to gain competitive advantage.
IT field requires R&D Intel is a company that produces the chips that deliver this increased computing power. There are many competitors that produce chip in the market With R&D, Intel can make many revolutionary products. Examples: 7 main competitors of Intel include IBM, Toshiba, AMD, Samsung, Chartered, Infineon and Freescale, cooperate together to produce the chip in the 32 nanometer. With Intel, Intel invests a lot in R&D so it can overcome competitors to produce chip in 45 nanometers transistor. The first company in the market that can produce silicon chip.