U need it, we have it

Presented by

Rifat Ishtiaq
Amna Lodhi
Afa Hameed
M. Waqas Tabraiz
M. Moin Tahir
Kashif Sabir Ali
sman !hani


I"#$RMATI%S
%$LL&!& $# S%I&"%&S A"'
T&%H"$L$!(
Designation of Group
Members
Rifat Ishtiaq: Chief Executive Officer
Amna Lodhi: Research & Development Manaer
Afia !ameed: "roduction Manaer
#sman $hani: Mar%etin Manaer
M& Moin 'ahir: Inventor( Manaer
M& )aqas 'a*rai+: ,ales Manaer
-ashif ,a*ir Ali: .inancial Manaer
Mission ,tatement
At Hair Care we share your passion for beauty and respect your desire for quality
products. We are dedicated to providing product, knowledge and hair care services to fit
the needs of your natural hair. The product lines carried are formulated for the needs of
a wide range of hair textures, whether your hair is kinky, curly, nappy or straight Hair
are has the product and the service for you.
Hair Care offers the best everyday hair care products that are still very affordable.
'At !air Care, we are all about you being the best you that you can be,
naturally!/

0ision ,tatement
Hair Care products were designed to fulfill the needs of today!s hair. The company will to
the best of its ability, dedicate itself to choosing and superior ingredients to use in all its
manufactured products. We will ensure that all such products will be safe for the hair. "t
is therefore our mission to#
$. %esign and manufacture quality hair care products for professional
beauty, barber establishments and consumers.
&. To maintain a quality product, thus reflecting our
dedication to healthy hair.
'. To provide the industry with qualified sales people
who are knowledgeable in their field of sales ( services.
). To gain the respect and trust from the people we
serve within the industry.
We commit to hard work, persevering efforts, and sacrifices. The mark of true leaders.
*very member of Hair Care is committed to the belief that technology is only a gateway+
innovation of beauty is the ultimate reward.
COM"A12 O34EC'I0E,
It is reasonable to assume that these different objectives predetermine our strategies and
tactical behavior.
Assess the concept of product suitability, reliability and perceived benefits.
Examine consumers opinion of the product, in terms of product performance and related
benefits.
Explore consumers reaction towards packaging.
nderstand consumers perception of !uality advertisement in terms of its impact.
DI,'I1C' COM"E'E1C2
Hair care plays an important role in people"s physical appearance and self#perception. $ur main
product is %hampoo for &reasy 'air. (his is different from market products. (he main purpose of
Hair Care is)
,educe oil content and dandruff deposition
-rovide nourishment to hair
.trengthen the oily hair
"ncrease the hair volume
/et silky black hair
*or the manufacturing of the Hair Care products we use different methods and herbal
ingredients, which protect the hair accordingly.
5MA1A$EME1' "LA16
OR$A1O$RAM
CHIEF EXECUTIVE OFFICER
Finance
Manager
Inventory
Manager
Sales
Manager
Marketing
Manager
Production
Manager
R !
Manager
Assistant
*inance
+anager
,ashier
"dvertising
# Sales
Pro$otion
Manager
Assistant
+anager
+arketing
(eam
%elling
(eam
Assistant
%ale
+anager
- . /
(eam
0harmacists
.
,hemists
Assistant
s
1arehouse
%upervisor
+anufacturing
(eam
+onitoring
.
Evaluation
(eam
2uality
,ontrol
(eam
0ackaging
(eam
Inventory
*orecasting
%upervisor
'elpers
%FU&CTIO&S OF TOP 'EVE' M"&"(EME&T)
C*E*O
A CEOs responsibilities: everything, especially in a startup. The CEO is
responsible for the success or failure of the copany. Operations, ar!eting, strategy, financing,
creation of copany culture, huan resources, hiring, firing, copliance with safety regulations,
sales, "#, etc.$it all falls on the CEOs shoul%ers..
The CEOs ain %uty is to &etting strategy an% vision. (he senior management team can help
develop strategy. Investors can approve a business plan. 3ut the ,E$ ultimately
sets the direction.
1hich markets will the company enter4
Against which competitors4
1ith what product lines4
'ow will the company differentiate itself4
(he ,E$ decides, sets budgets, forms partnerships, and hires a team to steer the company
accordingly.
(he ,E$s second duty is building culture.
R! M"&"(ER
THE R! M"&"(ER OF H"IR C"RE +OR,S C'OSE'- +ITH THE
CHEMISTS. PH"RM"CISTS "&! M"&"(EME&T TE"M TO PROVI!E " STR"TE(IC !IRECTIO&
FOR R!*
/evelopment of -./ strategy
/evelopment and implementation of polices for research governance
Ensuring the fulfillment of obligations of -./ %upport funding contract
/evelopment of 'AI- ,A-E research capacity and capability
/evelopment of research partnerships
(o !uality assure existing trials portfolio and monitor new trials within a rolling audit
programmed.
0rovide training to researchers to ensure they can meet their responsibilities under the
-esearch &overnance *ramework
0rovide a consultancy service to researchers undertaking research, advising on all aspects
of the process from trial initiation to completion.
Production Manager
0rovide overall +anagement of the ongoing 0roduction operations including Inventory
,ontrol, %cheduling, /ocumentation, E!uipment +aintenance and 2uality
,ontrol5Inspection.
Assist in creation of efficient processes through hands#on development and training.
(rack !uality of all processes through analysis of recorded data and formation of
Additional test#points. ,orrelate results with re!uirements5specifications.
-eport directly to ,E$.
(o satisfy customers is not an easy job. *or this, in 'AI- ,A-E the production manager is
concerned with the way in which methodology is used. 'e actually manages reach decisions,
see to it that buttons are pushed and orders placed. 'e is responsible for doing something real
and constructive about production problems. In order to properly manage the production
complex, (he production manager is aware of the relevant technology and relevant
methodology and he is known how to harmoniously administer these functions within the
total organi6ation frame work and the society. 'e does not have to be an expert in either field
7although it helps8
Marketing Mnanager
0lans and directs all aspects of an organi6ation"s marketing and sales policies, objectives, and
initiatives. /evelops the sales function, ensuring the department employees and sales plan are
organi6ed to achieve maximum sales volume. /evelops the marketing function, identifying
key marketing outlets and competitive strategies../emonstrates expertise in a variety of the
field"s concepts, practices, and procedures. -elies on extensive experience and judgment to
plan and accomplish goals. 0erforms a variety of tasks. 9eads and directs the work of others.
A wide degree of creativity and latitude is expected. (ypically reports to top management.
Sales Manager
*
"CCUR"TE'- PRO!UCE "&!#OR REVIE+ "'' S"'ES CO&TR"CTS. R"TE
"(REEME&TS* MO&ITOR "&! H"&!'E I&/UIR- C"''S "&! PROVI!E C'IE&T PROPOS"'S
I& "CCOR!"&CE +ITH EST"0'ISHE! !EP"RTME&T"' PO'ICIES "&! PROCE!URES*
"RR"&(E "&! CO&!UCT SPECI"' EVE&TS. SITE I&SPECTIO&S. "&! OFF1SITE
PRESE&T"TIO&S FOR POTE&TI"' C'IE&TS* PRO!UCE MO&TH'- S"'ES1RE'"TE! REPORTS
"&! S"'ES FOREC"STS FOR "SSI(&E! "RE" OF RESPO&SI0I'IT-
,ommunication skills are utili6ed a significant amount of time when interacting with others:
demonstrated ability to interact with guests, employees and third parties that reflects highly
on the hotel, the brand and the ,ompany.
; -eading and writing abilities are utili6ed often when completing paperwork and
management reports, interpreting results, giving and receiving instructions, and training
; +athematical skills, including basic math, budgeting, profit5loss concepts, percentages, and
variances are utili6ed fre!uently.
; 0roblem solving, reasoning, motivating, organi6ational and training abilities are used often.
; Ability to travel to attend workshops, tradeshows, conventions, etc.
; +ay be re!uired to work nights, weekends, and5or holidays.
Financial Manager
(he *inancial +anager of 'AI- ,A-E is responsible for entire finance department. Each
and every transaction related to cash or bank is responsible for *inancial +anager. %he is the
head of the *inance /epartment. 0reparation of *inancial %tatements like 0rofit and loss
accounts and 3alance sheets.
(he financial manager has to deal with the mainly or generally with thw < A"s, these are
=8 Anticipation of fund 7i.e. capitali6ation8
>8 Ac!uisition of fund 7i.e. rising of funds8
?8 Allocation of fund 7i.e. investment decision8
<8 Assessment of fund 7i.e. evaluation of financial activities8
@8 %he has to control the cost of funds
A8 %he has to achieve the organi6ational goals by reducing the cost of funds by using the
appropriate mix of debt and e!uity
B8Arrangement of %hort (erm and 9ong (erm funds i.e., working capital and term loan for
the survival of a particular project.
C8 (o focus on the ,ost +inimi6ation and 0rofit +aximi6ation.
*inance manager should take the decisions in a manner that the company profits should
increase, and the main responsibilities of him are ,
=. Investment /ecision
>. *inance /ecision
?. /ivivdent decision
<. 1orking ,apital /ecision etc....
Inventory Manager
(he job of inventory manager is to keepthe record of $rders products, keeps a
record of sales, prepares inventory of stock and maintains the best level of stock in the
warehouse. As part of a matrix organisation lead the +aterials, %tores
Dour key responsibilities will include)#
(o sell directly to customers, to set the sales standards and to motivate staff to...
In order to stay in business, it is the responsibility of inventory manager to have the
products that the customer wants on hand when the customer wants them. (he managers
responsibility to balance inventory needs and re!uirements with the need to minimi6e
costs resulting from obtaining and holding inventory. -etailers have increasingly turned
to their vendors for help in managing inventory of items supplied by the vendors.
-esponsibilities $versees all planning and placement processes used to achieve key
metrics on the balanced scorecard Acts as the business administrator for the overall
merchandise planning process.
(his role is responsible for the development of the merchandise plan including
sales, margin, inventory turnover, and in stock percentage at the line, category, and
appropriate class or key item level. In addition, is responsible for delivering sales and
margin targets through flawless execution of the merchandise flow plan while achieving
/istribution ,enter fill rate, inventory turnover, in#stock percentage and liability
inventory goals.
E23ense Re3ort
Initial capital =EEEEEE
3uilding B@EEE
*urniture purchased ?EEEE
+anufacturing Expenses <@EEE
%ervice ,harges ?@EEE
9abeling ?AEEE
0rinting >C@EE
0ackaging =>EEE
+arketing cost <EEEEE
(arget +arket *AI%A9A3A/
(otal 0opulation C +illion approx.
Expected %ales Actual %ale 0rofit 5 9oss
=
st
two months ?@F ?EF 9oss
>
nd
two months <EF <EF 3reak Even
?
rd
two months @EF @AF 0rofit
5MAR-E'I1$ "LA16
MAR-E' RE,EARC!
THE &EE! OF OUR PRO!UCT 'I&E IS VER- HI(H* THE
COR&ERSTO&E OF OUR EFFORTS +I'' CO&TI&UE TO 0E HO+ +E C"& 0EST SERVE -OU* H"IR
C"RE RESPO&!S TO -OUR SPECI"'I4E! &EE!S 0- PROVI!I&( THE 0EST H"IR C"RE PRO!UCT
'I&E "V"I'"0'E I& THE M"R,ET* +E (O EVE& FURTHER "&! OFFER -OU " RIS,1FREE
MO&E-10"C, (U"R"&TEE*
'AR$E' MAR-E'
$ur target marketing strategy is G'ultiple segents(.
1e have targeted following segments.
'ealth conscious people
%tatus conscious people
0eople who wants best solution of hair problem.
In multiple segments we will follow
Product s3eciali5ation
)e will target sae pro%uct to all segents.
As our product is going to benefit of consumer, so we will fulfill their
re!uirements, while target marketing.
$ur product will be available at all marts, shopping malls and general stores also.
,ustomers would be informed about its usage, precaution and other
specifications.
"CCOR!I&( TO P",IST"&6S +E"THER & E&VIRO&ME&T CITI4E&S H"VE M"&- PRO0'EMS OF
THEIR H"IR*
TO REMEM0ER "'' THESE PRO0'EMS +E M",E " R"&(E OF H"IR C"RE PRO!UCTS
"ac%ain strate(:
(he packaging design for the Hew 'air ,are range is extremely exciting and has been developed
by. (he packaging makes the brand look expert and modern. (his packaging makes the brand
look more contemporary and hi#tech. It ensures more emphasis on the variants that have already
been a part of the product. (his new packaging has clearly identified that there is a separate
design for each product.
Currently. t7e range consists o89
=. /e $leo %hampoo
>. /e $leo %tyle 'air ,ream
?. /e $leo %tyle %moothing hair Iell
<. /e $leo Extra Jolume ,onditioner
@. A9,$ 'air $il
#eat)res*+
%ome of the featured items include)#
:* !e Oleo S7a$3oo91
0se a special shampoo designed for greasy hair, or a very
gentle one with neutral pH. That way you can wash your hair as much as you want and
as soon as you feel the need to, without worrying about aggravating it.
Composition:
Aloe 1era, amla, sikakai, reetha, rose marry, olive oil and vinegar
A!ua, %odium 9aureth %ulfate, %odium ,=>#=? 0areth %ulfate, ,ocamidopropyl
3etane, &lycol /istearate, /imethiconol, &lycerin, (ea#
/odecylben6enesulfonate, 9auryl &lucoside, Arginine, 0anthenol, 'ydrogenated
0alm &lucoside, ,arbomel, %odium ,hloride, &uar 'ydroxypropyltrimonium
,hloride, %odium 'ydroxide, ,itric Acid, 0arfum, /+/+ 'ydantoin.
Directions for #se:
+assage onto wet hair. 9eave for ?#@ minutes. -inse thoroughly and
avoid its contact with eyes.
9eaves hair smelling fresh, and looking beautifully healthy and shiny.
(he classic formula rinses !uickly and easily.
Its made with only organic and natural ingredients.
-espect delicate hair and scalp.
M$'& $# A%TI$"
:* -eetha) It cleans the pores and helps in scalp betterment. It also possesses
surfactant and foaming properties.
;* Amla) It strengthens the hair and increases hair length by increasing blood
circulation.
<* %ikakai) it increases the production of melanin pigment which is responsible
for hair color. It is also known for cleansing properties that combats the build
up of sebum on scalp.
=* Aloe Jera) It blocks the sebaceous gland pores and reduce sebum production
thus helping to reduce oil content in hair. It also balances the p' value and
ec6ema of scalp and has a moisturi6ing effect.
>* $live oil) It with other active ingredients hydrates the hair root and gives
elasticity and shine to hair and rejuvenates the hair.
?* Jinegar 7acetic acid8) %ince acetic acid is naturally acidic so it will cut through
the oil and reduces the oil content in scalp.
;* !e Oleo Style Hair @ell91
1ith fruit micro#waxes.
&ot the beach in your soul4
&et surf in your hairK
/e $leo %tyle 'air Iell, with fruit micro#waxes, creates winds wept textured
hairstyles with a long#lasting hold # *inish any style with !e $leo %tyle 'air
Iell for long#lasting hold.
A new generation styling product that provides definition and volume to hair
with a flexible hold and a non#gloss, matte finish.
&et a tousled, messy look with high definition # just like when you spend a
day at the beach # all year "roundK
HoA does it AorkB
/e $leo %tyle 'air Iell with fruit micro#waxes has powerful holding
technologies and uni!ue matifying agents that texturi6e and define hair
without greasiness or residue.
Ingredients9
1ater 7A!ua8, %/ Alcohol <E#3, 0E&#A .0E&#?>, 0J0, 0E&#C, 00&#L
&9D,E-D9 E('E-, ,A-3$+E-, (-IE('AH$9A+IHE, and 0E&#@E
'D/-$&EHA(E/ ,A%($- $I9, 3EHM$0'EH$HE#@, 3EHM$0'EH$HE#
>, /E%$/I+ E/(A, 0-$9IHE, /., DE99$1 H$.=E 7,I <BEE@8.
<* !e Oleo %tyle Smoothing hair Cream)#
1ith nutritive fruit micro#oils.
*or *ri66y, dry or unmanageable hair.
9ong lasting sleek system)
!e Oleo %tyle %moothing hair ,ream contains nutritive fruit micro#oils to tame
fri66 and flyaway.
*or hair that shines with all its strength.
It nourishes the hair.
It smoothes the hair from root to tip.
It tames fri66 . flyaway so hair stays sleek all day.
,reate any style you want with !e Oleo %tyle %moothing hair ,ream
1hat it claims to do is
N %moothes hair from root to tip
N (ames fri66
N weightlessly nourishes and conditions hair fiber.
N 9eaves silky smooth and super shiny hair
/irection)
*or best results use before and after hair wash. 3efore shampooing, message ,ream
into dry hair from root to tip. 9eave for =@ minutes for deep nourishment wash hair as
usual. After wash apply small amount to damp hair for all day protection, shine and
to facilitate styling.
Ingredients
Extracts of 'enna . Aloe Jera, Almoned oil, 1hite oil, /#panthenol, 0erfume.
:* %e 2leo *xtra 1olume onditioner#3
I&!IC"TIO&S9
/e $leo conditioner brings just the right amount of our uni!ue 1eightless
+oisturi6ers to the center of each hair strand, without weighing it down. (he Extra Jolume
formula provides natural body and fullness for fine, thin hair. /e $leo Extra Jolume ,onditioner)
9ightly conditions, while adding volume and fullness. 9eaves hair noticeably softer, smoother
and more naturally vibrant. (he /e $leo Extra Jolume ,onditioner difference is our 1eightless
+oisture O tries it today.
I&(RE!IE&TS9
1ater, ,etearyl Alcohol, &lycerin ,,etrimonium ,hloride, *ragrance,
/imethiconal, 2uaternium#=C, 0otassium ,hloride, /isodium E/(A, 0ropylene &lycol, /+/+
'ydantoin, (EA#/odecylben6enesulfonate, 9ysine 'ydrochloride, %ilk Amino Acids 7Alanine,
&lycine, %erine, Arginine, Isoleucine, ,ystine, 'istidine, &lutamic Acid8, 3orage Extract
70almitic Acid, %tearic Acid,9inoleic Acid,$leic Acid,Eicosenoic Acid8,
+ethylchloroisothia6olinone,+ethylisothia6olinone.
!IRECTIO&S9
After shampooing, massage conditioner through hair and rinse thoroughly after = to
? minutes. +ay use every time you wash your hair.
;* A42 Hair 2il91
/e $leo 'air $il is your trusted hair oil, with the natural goodness of Almond and
coconut. Enriching your hair deep within and making it shines with that extra gloss. (o
make you look absolutely gorgeous all day long.
US"(E
+assage your scalp with /e $leo Alco hair oil
9eave overnight or at least ?E minutes before shampoo to get healthy
and lustrous hair
7ualit(
$ur first objective is to maintain !uality.
PJirtually every facet of Hair Care is dedicated to the pursuit of excellence, and from this
comes a genuine feeling of integrity and unusual pride # in our products, our services, and
ourselves.P 1e will continue to go beyond excellence to provide you the best 'air ,are products
possible, Hair Care every avenue of exploration in developing high#!uality products that answer
your needs. Hair Care offers the best everyday hair care products that are still very affordable.
METHO!O'O(-
"* A !uestionnaire regarding information on hair problems from both genders of different age
groups in community will be floated.
0* (he data generated through community survey will be evaluated and analy6ed.
C* A formulation in the form of 0roducts, based on the various indigenous
herbal items will be designed to treat all problems of hair.
"ricin strateies:
'air ,are claims to practice value#based pricing
in which the customers perception of the products price
provides a starting point for developing the marketing mix
of the product. (he research department determines this
price by using focus groups.
(he primary importance of this value#based
pricing is that the product demand will be much higher if
its price is in line with the customers perception of its
value. $ne crucial concern for value#based pricing is strict
management of cost in order to be able to make a profit at the
value#based price. After the initial price is determined, 'air
,are then uses target costing in order to achieve the re!uired profits. 1ith the marketing plan
now being termed as QAnnual ,ontract the importance of meeting the profit margin re!uirements
has increased. (arget costing thus provides an essential tool to manage cost effectively.
(he characteristic of monopolistic competition typifying the market sets the threshold for
pricing. (his market consists of many buyers and sellers trading over a range of prices. (he key
element is differentiation, which allows the seller to gain market share in contrast to competitors.
&iven this market condition, 'air ,are differentiates its products and also sells them in different
price ranges to cover at least a large portion of the market.
'ist Price9
As the price of each product material is different and the design, painting etc will also be different
so their prices will vary accordingly. 0rice will be set according to the price of +aterial,
packaging cost, transportation cost of material, selling cost, marketing cost, overheads and profit
margin.
!iscounts9
p to =@F discount will be allowed in first month of launching. $ther discounts will be settled
afterwards.
Pay$ent ter$s9
Ho credit will be allowed to any customer. 0ayment in full is to be made though)
,ash
,redit card
/ebit card
Ho che!ue is to be accepted.
"romotion o*8ectives:
3uild top of the line consumers awareness.
,reating a personality of the brand.
3esides having these general objectives, the advertising objectives are set avoiding to the
advertising strategy for each product, e.g. Hair Care advertising objectives since it is being
launched are)
(o increase the usage.
,onditioning benefits.
+akes the hair appear clean and shiny.
Imparts a feeling of freshness#due to fragrance.
Easy to manage, silky, soft hair.
ni!ue shampoo oily hair.
Effectively communicate brand promise
Advertisement o*8ectives:
(he advertisement of our products should follow the smile approach that is)
S # %imple
M # +emorable
I # Interesting with relevant information
' # 9inked to the brand
E # Emotionally involved and liked.
1e should advertise our products through ads. (he ad should have a good advertising
idea.

Advertising should meet the brief +essage
,learly communicated
Advertising should fit the brands personality
An ad is usually changed after =C months
Advertising will be done through:
9ocal cable television network
3roachers
3anners
3ill boards
Hews papers
$nline advertisement
Advertisin strate(:
Hair Care evaluates the products present position in the market, the promotion
objectives it wants to achieve and the level of competition involved while setting the advertising
strategy for a product.
Hair Care ,ompany does a lot of research and they come up with innovation in the
product. 1e provide credibility that Hair Care is not locally made but it is based on a lot of
research by internationally accredited institutions.
Hair Care believes that messages about product delivered by credible sources can be
very persuasive. 'ence we will select a hair care expert endorses Hair Care and more value is
added to the brand. ,onsumers relate to products itself, we will relate to a human being who
consumers believe is an expert so if an expert so is Hair Care. (he hair expert must a recogni6ed
and highly !ualified hair stylist is used by Hair Care in its ads because we will want to bring out
an experts image.
Advertisin Evaluation:
Hair Care also carriers out on extensive evaluation process. (arget audience rating points
are used to evaluate a product. 'ouseholds are monitored in various cities to get consumers
response and feedback.
Distri*ution O*8ective:
To reach as many towns and villages as we can
Hair Care must develop our distributors whose function is to sell to wholesalers
directly. 1e will make different distributors for different areas. (hey are carefully
selected and their performance is constantly evaluated.
1e appear extremely satisfied with our channel systems and have a good rapport
with them. 1e feel that this is essential since these are not too many levels, thereby
preventing channel complexity and allowing Hair Care greater control. Hair Cares
statements were verified by our consumer survey, which revealed that the retailers were
very satisfied with Hair Cares distribution system, which allowed well#stocked shelves.
(his is an added advantage, since the consumers undergo habitual buying behavior.
Hair Care must very good distribution network all over the country. 1e will
struggle hard to adopt such channels that guarantee the perfect results regarding the
placement of our product.
(hese distributors are given clear instructions regarding the selection of the
retailer and to make sure that the retailer:
Rnows about the significant characteristics of the product.
0laces the product along with its major competitors.
1e give off and on offers as trade promotion incentives to our distributors. (he
distributors contribute to the promotion of Hair Care by word of mouth.
,)O' Anal(sis
S STRE&(THS TRE&(THS
,ompany has advanced technology and well skilled professionals.
(he !e Oleo product line has high !uality products in terms of hair protection.
(he target market is educated, professionals and belongs to premium and middle class.
,ompany has to develop totally its owned, systematic distribution network, transparent
communication system.
0articipative management style
1e will make very good distribution network all over 0akistan, in all major and small
cities.
+ +E",&ESSES E",&ESSES
,ompetitor has strong promotional activities.
Imported brands also available in the market.
,ustomers are offered better alternatives by the competition.
O OPPORTU&ITIES PPORTU&ITIES
0opulation expanding at a rapid rate.
,onsumers are becoming more !uality conscious
,urrent capacity utili6ation is CEF, which can be further broadened with the increase in
demand.
,ustomer base is increasing with effective marketing.
3aby shampoo is another area where Hair Care can make huge gains.
%hampoo plus conditioner and anti#dandruff shampoos are another area where Hair Care
can earn huge profits.
-ural areas are a large prospective market where they can introduce !e Oleo.
T THRE"TS HRE"TS
0olitical and Economic factors.
0artial &overnment policies.
'igh rate of competition.
9ocal and *oreign competition.
%muggling via Afghan (rade (ransit is one of the big hurdles faced by Hair Care.
%upplies from Indonesia and (hailand are another important issue.
R RECOMME1DA'IO1, ECOMME1DA'IO1,
Hair Care reali6es the huge potential of the rural markets, i.e. B>F of the total
population, but has not yet developed a successful strategy to penetrate this market. (he
success of Hair Care should be emulated, which has captured the rural market by two
key strategies: firstly, by developing a strong distribution infrastructure and secondly, by
adapting the packaging and pricing to this market.
Hair Care should increase the buying of raw materials from local markets so that it does
not have to suffer excessively from devaluation and continuous increase in tariff rates.
(his would also negate the adverse affect on sales volume due to smuggled foreign
product.
Hair Care should introduce a smaller 7=EE ml8 pack of !e oleo shampoo in order to
capture the lower income segment.
Hair Care should enter into 1E3 +arketing.
Hair Care could also provide consumers with a hot line number where they can call in to
complain or to ask specific !uestions about Hair Cares products. (hese hot line
numbers can also advise consumers about their hair type and other hair related !ueries.
%uch a strategy would highlight Hair Care concern for the public as well as helping it to
gain market share.
1e should increase the fre!uency of our advertisements on electronic and print media.
1e should introduce > in = composition, i.e. shampoo plus conditioner which is the
demand of a huge potential market.
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