Jaideep Bhatia

Vice President - Agronomy

Pepsico India Holdings Pvt. Ltd

Mr Jaideep Bhatia is the Vice President of Agronomy at Pepsico
India Holdings Pvt. Ltd. He joined Pepsico in 2006 and has overseen
some of the key initiatives the Agribusiness space. Prior to Pepsico,
Mr. Bhatia worked at Bayer CropScience as market development
manager with a focus on Uttar Pradesh (UP). Prior to Bayer, he was
Senior Regional Manager for Marketing at Mahyco Seeds Ltd, an
associate company of Monsanto India. Mr. Bhatia has also worked in
various capacities for Duncans Industries Limited, Marico and Indo
Gulf Corporation. He holds a postgraduate degree in Agricultural
Economics from the Govind Ballabh Pant University of Agriculture
and Technology.
PepsiCo India is a subsidiary of PepsiCo. PepsiCo is the second largest food and beverage
company in the world with total net revenues of US$ 60 billion in 2010, US$ 10.6 billion in core
division operating profit and a presence in 200 countries. PepsiCo entered India in 1989 and
has grown to become one of the largest food and beverage businesses in the country. PepsiCo
India has built an expansive beverage and snack food business supported by 37 beverage
bottling plants and three food plants. PepsiCo Indias extensive portf olio includes brands like
Pepsi, Lays, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands like
Nimbooz and Aliva. In 2009, PepsiCo India achieved a significant milestone, by becoming the
first business to achieve Positive Water Balance in the beverage world. Pepsico India accounts
for 12% of PepsiCos net revenues, including the companys Asia and Middle East portfolio.
PepsiCo India experienced double digit growth in 2010.
PepsiCo India is the country's largest corporation involved in potato contract farming and deals
with 200,000 tons of the tuber worth about Rs two billion (US $36.4 million) annually. PepsiCo
India works with over 24,000 farmers across nine states, including Punjab, Maharashtra and
West Bengal, procuring agri-products like potato and barley from them. By 2013 the company
plans to reach 30,000 farmers. PepsiCo aims to scale up in the nine states before expanding
elsewhere. The company provides technical and financial support to farmers, which includes
collaborations with banks and insurance firms. PepsiCo assures buy back of farm produce at
pre-agreed prices from cultivators, helping insulate them from market price fluctuations.
PepsiCo is supporting local farmers globally through funding and training. In India, for exampl e,
PepsiCo is teaching contract farmers sustainable agriculture practices, and helping 12,000
farmers form a cooperative and establish credit through the State Bank of India. PepsiCo
supplies high quality planting material, including its proprietary advanced seed varieties and
offers advanced plant protection program and technical know-how developed in collaboration
with leading agri-input companies like DuPont, Bayer and BASF. The company also facilitates
crop/weather risk insurance arrangements for farmers in partnership with leading insurance
companies to protect farm incomes.
Jaideep Bhatia has said: "PepsiCo India is the largest procurer of potato in the country and it
has not just given more opportunity to potato farmers but also worked in close partnership with
the farming community with a vision of creating a cost-effective, localized agro-base in India by
leveraging its access to world class agriculture."


JAIDEEP BHATIA may be reached at:
jaideep.bhatia@pepsico.com | +91 991 0998 983 | PepsiCo India, 3B, DLF Corporate Park, S
Block, Qutab Enclave, Phase-III Gurgaon 122002 Haryana, India