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Meeting Minutes

Action Team Name: Sustainability Action Team Meeting Date: March 13, 2008

Note Taker name: Ann Rojas Telephone #: 215-386-5211 ext. 108_ e-mail: annierojas@whitedog.com

Attendees: Paxman, Dalton Sahl, Michelle


Briggs, Vanessa Rappaport, Elizabeth Smith, Ken
Labno, Kimberly Rojas, Ann Tan-Torres, Susan
Loeb, John Rosenthal, Michael
Agenda Item Discussion: Main Points Follow-up Actions/Status Responsibility Deadline
Introductions The group introduced themselves.
Synergy: List examples of Not applicable
synergy provided at meeting

Previous Meeting Follow-up Not applicable


New Topics Vanessa Briggs provided an overview of PUFFA. 1. At the April 16ht meeting Share clear
The intent of the process is to create a community linkage of Kellogg’s goals with
Purpose action plan to address policy and system changes PUFFA’s planning goals and steps to
in food and fitness. Kellogg breaks food and create the Community Action Plan.
fitness into domains. PUFFA’s vision along with 2. Re-write Action
these domains were detailed in a hand-out Team roles for last year of planning
distributed to participants. grant period, especially now that
Action Teams are combined.
The goals of the Kellogg Food and Fitness 3. Provide Definition for how PUFFA’s
Initiative are: defines community. Distribute at April
1. Food system goals: 16th meeting.
• Increase access to and use of affordable
locally grown healthy food
• Increase access to and use of affordable,
healthy food options
2. Fitness environment goals:
• Increase access to and use of safe and
inviting options for physical activity and
play
• Increase access to and use of safe, inviting
spaces for physical activity and play
Workplan/timeline Ken reviewed the planning process and distributed
a hand out with further detail. The overarching
goals of the project are to
1. Create a strong, effective, and diverse
collaborative that can coalesce around a
single vision yet has the core competencies
necessary to realize the vision. It is expected
that the process will capitalize on expertise
from the community (including youth and
children) and to capitalize on professional
expertise in the development of the plan.
2. Develop a feasible and implementable
community action plan that reflects PUFFA’s
vision, includes SMART objectives, and
incorporates a strategy to meet these
objectives based on a clear assessment of
Philadelphia’s capacity for change

There is a 3 phase planning process based on Peter


Senge’s model of organizational learning. The
process places emphasis on cultivating and
strengthening relationships in order to impact
communication which impacts group thought
processes and in turn influences group
effectiveness.

Phase 1- creating the container: Involves group


formation through action team and community
meetings. It is characterized by aspirative thought
and ongoing engagement of partners. It is expected
to continue through 11/08

Phase 2- creating vision and transforming


structures: This phase fosters generative dialogue
to deal with the tension between vision and reality.

Phase 3-understanding complexity: This phase


focuses on policy options and budget discussions
that will form the community action plan. Creative
tension is resolved and the coalition is formalized.

The community action plan must be completed by


11/24 so that it can be approved by 12/19/08.

Discussion Question: Is there the assumption that the audience


has the knowledge of the value of nutrition and
physical activity?
Question: Who is the audience

Response: There are really two audiences- the


planning process participants and those that will be
impacted by the plan (residents of all of
Philadelphia).

The issue before us is a value proposition- whether


food and fitness is seen as relevant in people’s
lives. J. Loeb gave the example of clean air- if the
consensus was that clean air is essential, we would
be changing the way we behave to assure access to
it. It may be hard for transformation to occur if
people don’t ascribe value to the words. Food and
fitness need to be a motivating idea.

Core values are an integral part of the vision. This


is a new and different type of conversation to have
across the city because there are so may
perspectives that establishing core values across
them is a challenge.

The idea is to start in one community and then roll


out to other communities.
Possible funding There is possible funding ahead from Kellogg and
matching funds will need to be leveraged.

Question: when are you expecting to know


Kellogg’s decision.
Response: Plan is due around February and
Kellogg is promoting a seamless implementation
timeline- no gap between planning and
implementation. We expect to be notified
sometime in March or April.

Kellogg would like all 9 initiatives to be funded. A


plan that meets community needs, is innovative,
realistic, and effective will be most likely to be
funded. We are not competing against other
initiatives, but rather striving to submit the best
plan for Philadelphia.
Discussion What does community mean? Often community
means neighborhood residents. This is a limiting
perspective. Sustainability isn’t first and foremost
about money, it is about institutional (including
neighborhoods and blocks) buy in that can support
change. Community really refers to stakeholders-
looking for cross-sector buy in.

Community is not defined by geography although


we may operationalize it that way.

Ultimately policy change will impact people who


live in Philadelphia, but will also impact those
who work in and visit Philadelphia.

Ken agreed with discussion and added that when


one gets back to what Kellogg wants- food and
fitness for children and families- those things
happen in communities but their are system level
things that occur across neighborhoods. We have
to focus on health disparities. We will be evaluated
on the impact of policies on health disparities.
While we focus on a community to roll out, we
will also look at venues, such as schools, parks,
rec. centers, corner stores, and urban and regional
farms.
Structure Vanessa reviewed the structure of the Alliance. It
is chaired by 2 community co-chairs (only one of
those position is filled). Health Promotion
Council is the grantee. The Co-conveners are
White Dog Community Enterprises and
Philadelphia Department of Public Health. The
evaluation team includes Thomas Jefferson
University and PHMC. There are five action
teams: Youth, Active Living (formerly the built
environment and physical activity action teams),
Nutrition, Food System, and Sustainability.
Working with Alliance leadership and action team
leaders are community, professional, and local
government stakeholders.
Discussion The piece that is missing is the built environment- Elizabeth R.
not having it in a formal way at the beginning of 1. Identify additional members for and Michelle
the process is a challenge. To get real buy in on sustainability action team from the S. provide
built environment we need those players, before built environment, Design Advocacy contact for
sustainability can be addressed you need key Group DVRPC business, corporate, Built
representation from infrastructure. media sector. Environment
2. Group agreed to keep Sustainability
Who are these critical stakeholders to bring in? Action Team a small manageable Vanessa B. ASAP
Design Advocacy group group. contact
DVRPC WHYY,
Share contact names for: PADOH and
other city
officials

John L.
provide
contact at
federal reserve
Action Team Update Action teams have been working on clarifying
visions within the Kellogg domains.

Built Environment and Physical Activity have


merged to form Active Living Action team

Discussion HEC (Healthy Environments Collaborative) is Ken will discuss HEC issues with HEC chair Ken
currently topic driven, but its original intent was to
assist with planning issues and to coordinate
efforts. We may want to consider growing HEC as
the Active Living team. HEC serves as a resources
for information- it looks at environments- where
we live, work, play, cultural environments as well
and looks at ways to make them healthy. It is
better to work with existing resources
Action Team update The Nutrition and Food System Action teams have
continued clearly identified a draft vision. Discussions have
clustered around improving access to food,
improving institutional policy including school
food service, and economic development.

The youth action team has sent members to


Tucson for a conference this week to meet other
Kellogg Food and Fitness community youth.
They’re next project will involve Photo-voice- a
process that uses pictures to help assess current
environments
Sustainability Action Team Vanessa reviewed the role of the Sustainability
overview Action Team- to help leadership and the alliance
think strategically about the process (ie what key
people are missing that will help sustain efforts
during implementation).
Discussion One of the biggest issues that a sustainability team
should address is what is a workable governance
structure that will operationalize the process and
makw necessary connections; it will be easier to
get buy in if people can see those connections.
We need additional input on structure,
relationships between elements and buy-in.

It is important not to talk about money. This is not


the group what will find us money. Kellogg will
look for leveraged resources.
Talk to Don about pulling in city government Ken ASAP
We need city government involved. We need to
show support from the city in a visible way.

Others agreed that sustainability should focus on


building relationships so that things don’t splinter
off as the project progresses.

This committee should think about strategies to


make us sustainable, those strategies will then play
into our ability to get external resources, talk about
design, suggest strategies to promote the project
and thus permit sustainability.

What is required of us? Is the plan due in


November(08) or February (09)? Are we here to
outline strategies for 8-20 years?
Vanessa outlined needs:
Immediate: Disseminate to group proposed venues to and Vanessa ASAP
1. Establish clear buy in from leadership at list of partners
Mayor’s office and other leaders in the
city
2. Strategize of venue based approach to
impact citywide Increase PUFFA visibility Dalton ASAP
Intermediate need: Dalton will see if PUFFA can be part of panel
1. Provide input during planning phase on or otherwise involved in Surgeon General’s
governance and decision making, visit scheduled April 3rd.
2. Provide input on framework for
implementation phase

The ideal role for PUFFA is as a “one-stop-shop”


for all efforts.

J. Loeb presented an idea of using the Centennial


District of West Philly as starting point because
planning, cultural, and other resources are there.

The meeting of the full Alliance (all action teams)


has been scheduled for April 16- the time and
location are to be determined- it will be an evening
meeting.
The Baptist church at 17rh and Sansom was
suggested as possible site for a meeting. They may
charge and may require that they cater the
meeting.
Next Steps
Data/Information Requests Not applicable
Next Meeting Date Vanessa will use meeting wizard to set up next
meeting.