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Seeing Green
In Beds of Red
North Jackson greenhouse is
Mahoning Valley’s largest grower
of ‘The Flower of the Holy Night.’
By Dennis LaRue
A
s Santa Claus reviews his lists this month,
Chuck Lehotsky and his wife, Jennifer, are
preparing the 7,500 planters filled with
poinsettias they’ll deliver the week before Claus
makes his annual visits.
Most will be delivered to churches in Trumbull,
Mahoning and Columbiana counties the week before
Christmas, says the owner of Chuck’s Greenhouses,
North Jackson, who describes himself as “the largest
grower of poinsettias in Mahoning County who’s a
true grower.”
Other greenhouses in the Valley might sell more
poinsettias, he explains, but they’ll hold them briefly
before shipping them on.
From early July through December, four of
Lehotsky’s six greenhouses are devoted to growing Jennifer and Chuck Lehotsky are flanked by the hundreds of poinsettias they grow at their greenhouse and will deliver this month.
and nurturing the plants Mexicans call “The Flower Roberts Poinsett (1779-1851), sent samples home churches, and by 1836, Americans were calling it
of the Holy Night.” after seeing it when he toured Taxco del Alarcon in a poinsettia.
The Flower of the Holy Night is native to south- the early 1820s. Most Americans are familiar with the green and
ern Mexico – the Aztecs called it cuetlaxochitl – and By 1828 the plant was becoming widely used red leaves of the plant, the latter called “bracts,”
the United States’ first minister to Mexico, Joel in Christmas displays in this country, especially in See POINSETTIAS, page 30
Joe Hollabaugh, Ray Mancini and Frank Sergi visit the Poland Giant Eagle to sell “Round One” of Mancini’s Southpaw label.
W
might reduce your personal and business orld Boxing Organization lightweight will enjoy, he says, and he promises satisfaction.
income taxes before the bill comes due champion. Actor. Film maker, field “Women, who historically are not cabernet drinkers,
April 15. Jim Rosa from Hill, Barth & King producer and Web site designer. And will like it,” Mancini says, as will “the new genera-
itemizes some strategies you might want now wine connoisseur promoting his own label, tion” he’s trying to reach, a group that encompasses
to consider with your accountant. Southpaw, a cabernet sauvignon he helped to everyone from “Wall Street guys to elementary
develop. school and kindergarten teachers.”
CORRECTION Ray “Boom Boom” Mancini, working with L‘uva We caught up with Mancini, Hollabaugh and
In our mid-November issue was a page-one article, Bella Winery in Lowellville and Superior Beverage Sergi in the Poland Giant Eagle midmorning Dec. 2.
“These Are Their Stories,” about four unemployed Group, Austintown, was in restaurants, country The night before the three had been at the Churchill
professional men and their efforts to find new jobs. clubs, supermarkets and state liquor outlets in Commons Giant Eagle in Liberty Township where
We reported that one, Richard T. Johnson, lost his northeastern Ohio early this month to sell 15,000 See MANCINI, page 4
position in 2007 at Tri-Dem Filter Corp. in Boardman,
shortly after it acquired Aero-Chem Inc., where he
had worked 29 years. A former owner of Aero-Chem,
Donald J. Rosa, says Johnson remained employed
three years at Tri-Dem, from 2004 to 2007.
“One of the major considerations that the owners of
Aero-Chem had [in 2003 and 2004] when investigat-
ing a sale to a major filter manufacturer was that
the acquirer would maintain all our employees and
maintain a physical presence in the Valley,” Rosa
writes. “Mr. Johnson remained employed by Tri-Dem
three years after the acquisition.”
Johnson also said that all of the Aero-Chem employ-
ees were laid off in 2007. Not so, Rosa says. At
least 17 remain employed there.
SmallBusinessAdministrationrankingisbasedonthe2009ColemanReport500forTop507(a)LendersbyNumberofLoansandLoanVolumeinOhioandWestVirginiaandNumberofLoansinIndianaandMichigan,forfiscalyearendonSeptember30,2009.
The Huntington National Bank is an Equal Housing Lender and Member FDIC. �®, Huntington® and A bank invested in people.® are federally registered service marks of Huntington Bancshares Incorporated. ©2009 Huntington
Bancshares Incorporated.
The Business Journal MidDECEMBER 2009 5
Commercial Banking
Stop by your local Huntington banking office to talk with a member of our team today.
Greenwich Associates is a leading worldwide strategic consulting and research firm specializing in financial services. Excellence award selection was based upon the results of the 2007 and 2008 Business Banking Studies conducted
by Greenwich Associates. Banks recognized with an award had to have a significantly higher percentage of “excellent” ratings than the mean for banks at a 90% confidence level. Recognition received from high scores based on
Phoenix-Hecht 2009 Middle Market Quality Index.
Member FDIC. �,® Huntington® and A bank invested in people® are federally registered service marks of Huntington Bancshares Incorporated. ©2009 Huntington Bancshares Incorporated.
6 MidDECEMBER 2009 The Business Journal
D
espite losing some business because of the some armed and unarmed guards serve companies and for the safety of their employees.”
recession, security companies are keeping throughout the Mahoning Valley, Oakes says. Like Some 32,060 security guards are employed in
guards at their posts. Clautti, Oakes foresees an increase in demand. Ohio, reports the Department of Labor. The national
Reports from the U.S. Department of Labor say “With the population in the Valley decreasing and average compensation for security guards is $38,382,
security guard employment is projected to grow by the tax funding dropping, that means that the police with the mean wage $11.98 an hour.
17% through 2016, creating 175,000 more jobs. But
such studies are done in larger cities, says Master
Security’s director of operations, Steve Ruggles, and
smaller markets might not see as much growth.
“With the current recession, a lot of people would
think security would increase,” Ruggles says, “when, ����������������������
������������������
in fact, it’s decreased.”
Struggling companies cut the number of security
guards to save money. This is a change from post-
9/11, when “you saw a lot of different companies
look at security programs they had in place” and
beefed up, especially larger corporations, he says. �����������������������������
Ruggles hopes to expand into western Pennsyl-
vania, and the company is considering adding a few �������������������������������
new products to its line, he says. One is offering edu-
cation and in-service training where Master Security �� ���� �� �����
staff would instruct employees on identifying and
preventing potential violence in the workplace. �� ����� �� ����������
The company, which employs 38 unarmed �� ��������� �� ������
guards, will continue electronic fingerprinting, a �� ���������������������� �� ��������������
service for which demand has increased as Ohio en-
acts more laws that require workers be fingerprinted,
Ruggles says. Pharmacy technicians fell under such �����������������������������������������
requirements this year, he says, and locksmiths and �����������������������������������������
alarm system installers could be next.
While R.E.M.Co Security has seen some of its ��������������
business fall off – about 5% over the last four years,
says owner Richard Clautti – he expects “that in
the next five years it’s going to grow.” When the
Youngstown company started in 1984, it provided
mostly hospital security, but soon branched out.
Its 27 guards, armed and unarmed, are stationed
in factories and work in conjunction with police
officers in schools, he says. ®
“Factories are a big thing, especially with terror-
ism going on the way it is,” Clautti says.
Regardless, R.E.M.Co hasn’t regained the 5% it �����������������������������������������������
lost, Clautti says. One reason is some companies
have been replacing stationed guards with security
cameras. While cameras are good when used in
conjunction with security guards, “Nothing can ����������������������
take the place of the presence of a security guard,”
he says. ��������������
Despite demand, security companies are having a
hard time finding guards willing to carry a weapon,
Clautti says. People don’t want to go through the
�������������������������
training and background checks unless they are ��������������
paid more. That and the younger, more fit guards
decide to stay in school and seek employment in
municipal police forces. ��������������
“It’s expensive and you have to buy the weapon,”
Clautti says. “This is no longer the industry where �������������������������
you have 75-year-old retired guys sitting behind a �������������������������������������������������
desk. Your security force is your office, building or
plant’s first response. They have to be alert.”
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The Business Journal MidDECEMBER 2009 9
W
illy Wonka brought every child’s fantasy
to life on the big screen when he gave
his fabled chocolate factory to a boy who
found a golden ticket inside the wrapper of his
chocolate bar.
For Perry Macheras, that story – with a few twists
– could be the story of his life.
He grew up in Virginia but visited family in the
Mahoning Valley for holidays and stayed for weeks at
a time every summer. Making the visits even sweeter
was the opportunity to help his uncles, Charlie and
Sam Gorant, in the chocolate factory and retail store
they’d founded in 1949 at 6999 Market St. in Board-
man, Gorant Candies.
“I wrapped foil eggs at Easter – they were so
busy,” Macheras recalls. In the summers, he worked
in the factory helping out wherever help was needed.
Even when he wasn’t in town, Gorant’s chocolate
was still an important part of his life. His uncles, he
explains, always sent him and his family candy. “It
was our favorite chocolate, the only chocolate we
ate,” he says.
After he graduated from college, Macheras en-
tered a management-training program at Gorant’s
although, he says, he’d never planned to go into the
family business. Entering the management-training
program, he says, “was just an opportunity after
college.”
At the time, his uncles had just introduced the
first Yum Yum Tree retail location. Eventually, the
chain grew to more than 60 stores. “So I was there
with all that growth,” Macheras says. During that
time he discovered that he loved the business, “es-
pecially the retail side,” he says.
Today, he owns three Gorant’s stores in Trum-
bull County. Another of his uncles, Steve Chelekis
– “Uncle Charlie’s brother-in-law,” he notes – opened
Bev Conkle, an employee in Gorant Chocolatier’s factory, displays a tray that will be sold in a retail store this holiday season.
two of those
stores with as owners of companies based in France and Canada “We wanted a quiet transition,” Cayten says, with
a p a r t n e r, sought to establish a presence in the United States, the chocolate manufacturer continuing to service
������� H a r o l d making their entry as owners of Gorant’s, says Jack accounts from coast to coast.
��� � K i r s c h l e r,
more than
Peluse, director of operations and plant manager.
During the transitions, the plant shutdown for weeks
American Greetings no longer wanted to be in
the retail business and sold its stores to Shurman
30 years ago. at a time and some members of the community Fine Papers, Cayten continues. While some of
When Che- – including many of Gorant’s employees – thought those retail outlets no longer sell Gorant’s choco-
lekis decided the company had closed for good. lates – the partners changed the company name to
to retire, he American Greetings Corp./Carlton Cards Retail Gorant Chocolatier – many independent retailers,
sold the stores Inc. bought the chocolate business in the early drugstores and such, that American Greetings served
to Macheras. 1990s, selling chocolates produced at the plant in remain loyal customers.
Nobody else in Boardman in its retail stores throughout the country, In the Mahoning Valley, however, Shurman closed
the family, not even Peluse continues. On Oct. 9 of this year, American three stores, Gorant’s original location at 6999 Mar-
the founder’s daughters, Greetings sold the company to three locals: Marty ket St. last February, and stores in Austintown and
wanted to go into the Seidler, Joe Miller and John Cayten. at Tiffany Square in Boardman in May.
chocolate business. Seidler and Cayten are residents of Trumbull That led many locals to believe Gorant’s had gone
After Sam Gorant died and Charles decided to re- County and own Big Dipper Food Inc., which makes out of business, Peluse says. “One-third to 40% of
tire, he sold the business, including a 52,000-square- peanut brittle. Miller resides in Wooster and owns our customers thought we closed,” he says. The store
foot factory and retail store that he and his brother Amish Door Restaurant & Village. in front of the factory has remained open continu-
had built in 1977 at 8301 Market St. in Boardman. This time, Peluse says, there was a seamless tran- ously, he continues, and as customers realize that,
Gorant Candies changed hands a couple of times sition with no interruptions in operations. See GORANT’S, page 10
10 MidDECEMBER 2009 The Business Journal
York, and Brix Chocolate Inc., based in Boardman. eras says his uncles were dedicated “to providing the
Brix, Cayten notes, is made to pair with wine as best product at the best price and giving consumers
a more healthful alternative to cheese. good value for their money” – the new owners plan
Many of these lines are sold throughout the coun- to build “significant growth over the long term but
try and internationally via brick-and-mortar retail not at the expense of quality,” Cayten says.
locations, mail order and the Internet. “We want to re-establish Gorant’s presence within
Everything Gorant Chocolatier produces for a 50-mile radius with more outlets,” adds Miller.
these customers, Miller notes, is manufactured at In addition to the store in front of the factory in
the company’s plant in Boardman. Gorant always Boardman and Macheras’ three stores in Trumbull
made its chocolates and will continue to make its County, Gorant’s chocolates are available locally at
chocolates in the Mahoning Valley. “Gorant’s home is card shops in the Southern Park and Eastwood malls
in the Mahoning Valley and the strength of Gorant’s that are owned by Shurman Fine Papers.
is in the Mahoning Valley,” Miller states. Overall, the candymaker produces 450 different
Holding true to the founders’ philosophy – Mach- products.
Audean Patterson, executive director, says residents routinely gather in the living room to visit with each other, participate in group activities and browse through memory books they’ve made.
�
Chris Stefanski, a resident, during a bingo game.
�
per paycheck.
Payroll is electronically transferred to your
��
The setup of Seven Seventeen’s
Direct Deposit program is so Paisley House:
employee’s financial institution(s) of choice. quick and easy! From Page 11
– Helen Dolan, Office Manager,
� Submit your payroll only one day in advance of the lived alone in a house where she’d spent most of her
Miller Bearing, Kent, OH life – “70 years in the same house,” she boasts.
pay date.
When she and her daughter, Barbara Wertz,
�
� No special software needed. Just email an Excel began looking for assisted-living homes they were
spreadsheet or a file from your existing payroll Seven Seventeen’s Direct immediately drawn to Paisley House because several
software system (if applicable). We’ll take care of Deposit program is very easy.�� friends and relatives had lived there and because “it
Even the employees that were is always spotlessly clean. Mom couldn’t live in a
the rest! hesitant about switching from place that wasn’t,” Wertz says.
� Low, business-friendly fees.* paper checks now love it! “I like everything,” Zinz confirms. “I like the
– Gwen Fabian, Business Accounting people here. They’re all real nice.” She also likes
� Secure, easy and fast. sitting in the library watching traffic traveling along
Manager, Greenwood Chevrolet,
Austintown, OH Mahoning Avenue and the birds in the trees outside
We also offer: the windows.
Paisley House residents must be able to walk
� Commercial Loans
and they must have a sound mind; individuals with
COMING SOON...
� Small Business Checking Alzheimer’s disease or dementia cannot be accom-
� Health Savings Accounts Payroll modated, Patterson says.
Fees are $1,550 per month, self-pay, and include
� CU@WORK! Cards! room and board – meals are served family style – the
Business Made Easier. services of a hairdresser once a week and services of
*Ask for details. www.sscu.net a podiatrist who examines residents’ feet regularly.
There are nurses on staff as well as a physician
who visits once a month to check on residents who
Contact us for a free and easy cost estimate: don’t have their own doctor, Patterson continues,
Business Partners in Boardman, Austintown, and there is always at least two caregivers on site.
Youngstown,Vienna, Hubbard, Columbiana Monthly fees do not include telephone service
Business Product Sales in Mahoning, County & surrounding areas: or cable TV. If residents want either service in their
Trumbull, Columbiana Counties: Chris Graham rooms, Patterson says, they pay for it themselves.
Jeannette Bartko 330/372-8191 or Respite care is available for individuals who live
330/372-8025 330/726-0344 ext. 8191 alone and are unable to care for themselves while
jbartko@sscu.net cgraham@sscu.net
they recover from surgery, or for individuals whose
caregivers are away. Respite care costs $100 a day.
The Business Journal MidDECEMBER 2009 13
B
y the time all the renovations and improvements
are complete, the Holiday Inn-Boardman will
spend $400,000 to maintain its ranking as
one of the best hotels and conference centers in
the international chain, its general manager, Mike
Moliterno, said Dec. 7.
The lobbies boast new furniture and fixtures that
make them seem larger and better lit.
All 158 guest rooms either have new bedding or
will soon have new bedding, which includes mat-
tresses, sheets, blankets and duvets, and pillows.
Those that lack 32-inch high-definition flat-screen
televisions will have them shortly.
“We’re one-third of the way of being done,” Mo-
literno said. “We should have them [installed] by
the end of the year.”
And all the showers in the bathrooms will have
new showerheads that promote a more even flow
and are more energy-efficient.
Rooms with more than one bed usually offer one
with a firmer mattress, Sullivan says. And the inn
offers a “pillow menu,” she adds.
The meeting rooms and conference center, which
occupy 10,000 square feet, have new carpets, new
wallpaper, new lighting fixtures that make them Nancy Sullivan, director of sales at Holiday Inn–Boardman, and Mike Moliterno, general manager, introduce the new logo.
seem brighter and new curtains or drapes.
It remains entirely nonsmoking, Moliterno said, the Holiday system has adopted with a new “H” and Inn. So do the opponents of the Youngstown Phan-
the voluntary decision to go entirely smokeless “Holiday Inn” in a noticeably different font. toms hockey team and the celebrities who perform
was made about 16 months ago when the last of Once inside, the halls and lobbies are brighter in the Covelli Centre.
the carpet was replaced in the guestrooms set aside and one cannot escape the bolder colors and color YSU lists the inn as a “preferred provider” as do
for smokers. schemes. the Phantoms, Moliterno noted.
Moliterno said he thinks his hotel is the first in The carpets in the conference center, the pat- Business travelers constitute 90% of the weekday
the region to voluntarily be entirely nonsmoking. terns and colors the results of the imagination of an traffic – it falls to 80% in the summer – Moliterno
(Guests who violate the agreement they sign award-winning designer, Moliterno said, “who does said, and family gatherings and high school reunions
when they check in find a subsequent $200 to $250 nothing but design conference centers,” help create make up the weekend guest list.
cleaning charge on their credit card bills to restore a feeling of energy for the meetings held there. Guests expect more and more from the hotels
the cleanliness of the room.) (He declined to identify the designer.) they book, Moliterno said, and what business trav-
The improvements are part of the hospitality The Boardman Holiday Inn hosts wedding re- elers once insisted on, especially access to a com-
chain’s “relaunch,” which, at $1 billion, is described hearsal dinners, showers, high-school class reunions puter, has come to be expected from leisure guests.
as “the largest in the his- and the meals that fol- Businesspeople bring their own laptops, the general
tory of the hospitality low funeral or graveside manager reported, and wireless access is expected.
industry.”
What keeps guests returning, Moliterno services. (Access is built into the price.)
The Holiday Inn here said, is a crack staff on which there’s little The Thanksgiving The computers in the rooms once used primar-
is the only full-service turnover who are fastidious about cleanli- weekend is the time most ily by businessmen are today used mostly by guests
chain hotel in the Valley, ness and meeting guests’ needs. “Marylou high school reunions are who left their laptops at home or couldn’t bring their
Moliterno said. held, Moliterno observed, PCs with them.
One aspect of the re- Grover, our head of housekeeping, has been and his inn hosted three What keeps guests returning, Moliterno said, is
launch is “a Holiday Inn with us 28 years,” Moliterno said, crediting this year. It also served a crack staff on which there’s little turnover who
scent and sound,” as the her with the tidiness and cleanliness of the 640 people Thanksgiving are fastidious about cleanliness and meeting guests’
general manager describes guestrooms. “In 2006, she was chosen the dinner, he reported. needs.
it, in the lobbies, some- “Two weeks ago I got “Marylou Grover, our head of housekeeping, has
thing noticeable almost best in the chain,” the general manager a call from the groom in been with us 28 years,” Moliterno said, crediting her
immediately upon check pointed out. a wedding who wanted with the tidiness and cleanliness of the guestrooms.
in. to tell me personally that “In 2006, she was chosen the best in the chain,” the
With Nancy Sullivan, director of sales at the everything had gone right,” Moliterno said with general manager pointed out.
Boardman inn, Moliterno guided a reporter and pride, “that things had gone perfectly.” The executive chef has been at the Holiday Inn-
videographer/photographer on a tour of the reno- In addition, the sports teams from other colleges Boardman 20 years, he goes on, the head of food and
vations. and universities who play Youngstown State Univer- beverages 16 years as he runs down the longevity of
The first thing the visitor notices is the new logo sity usually choose to stay at the Boardman Holiday others. “There’s a lot of stability on the staff.”
14 MidDECEMBER 2009 The Business Journal
Journal Opinion
Photographer Tony Mancino
Rate Comparisons Cara J. McClure
Sales Manager Janet O’Malley
Account Executives Gail S. White
Dan Gonder
Art Director/ Fred Sipe
Webmaster
Fallen Stars, Hidden Agendas
We write this editorial with considerable sorrow. and misdemeanor charges that he misused his posi-
Former Mahoning County Common Pleas Judge tion on the MVSD board for personal gain.
Maureen Cronin, once seen as a rising star who It was only a decade ago that literally dozens
exemplified integrity and candor, may serve time of county and municipal leaders, including others
in prison for violating the public’s trust. swept into office pledging reform, were implicated,
Having left office two years ago, at this writing she indicted and convicted in a wide-ranging probe of
T he Business Journal is published semi- awaits sentencing in Akron on two counts of federal political corruption.
monthly (twice a month) in Youngstown, Ohio. mail fraud. According to an information filed by For citizens of this community who have sought
Copyright 2009 by Youngstown Publishing Co. prosecutors – a sign Cronin is cooperating with au- to shed its reputation, this episode, along with the
thorities – the charges are tied to a “loan” of $18,000 recent conviction of former Trumbull County Com-
All rights reserved. Reproduction or use, with- from “a senior executive of an area business” that missioner James Tsagaris on similar charges of tak-
out written permission, of editorial or graphic was party to numerous cases before her court. ing such a $36,500 “loan” from an unidentified local
content in any manner is prohibited. For years, Cronin appeared to epitomize the kind business executive, serve as unpleasant reminders
of new political leader this community had yearned that the past is not past, however much many of us
Average Issue Readership: 45,000
for, a departure from the recycled political hacks and would like to believe.
Mail Subscription Rates: $42 for 12 months; the old boys’ network. First appearing on the scene These two incidents – believed to involve bribes
$77 for 24 months; $96 for 36 months. in 1988, when she was named Youngstown pros- from representatives of the same local company
Back Issues: If available, $4.75 apiece ecutor, the former social worker soon established a – should stand as a reminder to the business com-
prepaid (mailed); $3.25 apiece prepaid no-nonsense reputation. munity. As deserving of our scorn as the corrupt
(picked up at our office). Having already broken through one glass ceiling officials are, those who seek to improperly influence
with her appointment, it came as little surprise when government and the justice system for their own
Submission Policy: News articles and photographs
in 1994 – riding the insurgent Democrats for Change agendas at the expense of the public are equally cor-
may be submitted but cannot be returned. We reserve
the right to select and edit all articles and letters.
movement that swept out the entrenched leadership rupt. That the identity of the people and company
All submissions become the editorial property of The of the Mahoning County Democratic Party – she was involved remains undisclosed is frustrating. But
Business Journal. Submissions may be edited and elected to the common pleas bench, the first woman federal officials often spend years building their
may be published or re-used in any medium including elected to a countywide post. cases, as they did with the conviction of former
Business Journal television and radio reports and the Within a few years, she was clashing with her congressman James A. Traficant Jr., and move at
Daily Business Journal Online. colleagues over their decision to reappoint Ed Flask their own glacial pace.
Locally owned by the to the board of the Mahoning Valley Sanitary District We trust investigators are being meticulous and
before the results of a special audit were released. methodical, that in due time justice will be fully
Youngstown Publishing Co. Flask would later plead guilty to nine criminal felony served.
The Business Journal MidDECEMBER 2009 15
BY LOUIS A. ZONA
��������������
Impressions �����������
Picture This: A Clown’s ���������
Diatribe at The Butler ���������
‘If you wrong us, shall fronts me and informs me in no un-
we not revenge?’ certain terms that I have it all wrong
about clowns.
��� ���������������������
N ��� �����������������
ot only is fact often stranger The only thing missing from his
than fiction, it’s even funnier. diatribe is Shylock’s soliloquy from
Well, maybe it depends on in “The Merchant of Venice” (with ��� ���������������������������������
who’s telling the story. apologies to William Shakespeare):
Several months “I am a clown.
���������������������������
ago I wrote about Hath not a clown �������������������������
clowns, the gist I still see him pointing his yel- eyes? Hath not a
of which was that low-gloved finger at me as he clown hands, or- ��� �������������������������������
I n e v e r f o u n d tapped his size 19 shoe. gans, dimensions,
clowns funny. If senses, affections,
���������������������������������
that weren’t bad passions? If you ����������������������
enough, I asserted they’re among the prick us, do we not bleed? If you tickle
scariest things on earth. us, do we not laugh? If you poison us, ��� ���������������������������
That clown column generated a lot do we not die? And if you wrong us,
of responses, with nearly everyone shall we not revenge?”
���������
agreeing with me.
Everyone, that is, except a clown
I can tell you only that a clown
reading me the riot act was not a
��� ���������������������������
named Rosco. riot. I still see him pointing his yel- �����������������������������
Now picture this: I am walking into
The Butler Institute of American Art
low-gloved finger at me as he tapped
his size 19 shoe. It’s something I never
������������������������
when Roscoe, in full clown costume want to go through again. �����������
(including gigantic red shoes) con- See ZONA, page 16
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BY GAIL WHITE �������������
YOUNGSTOWN - WARREN
STATEMENT
FINANCIAL INSTITUTION ANNUAL
SAVINGS
TERM PERCENTAGE YIELD,
2-Week Trend APY*
receive
Bring this coupon in to any 5 Year .05
$100
E.S.B. BANK 1 Year .90 — .30/
Ellwood City, Pa. 4 Year 2.25 — .30
A
s we approach year-end, it’s again time to focus full value. If you want to maintain a position in the If you live in a state with high state income taxes
on last-minute moves you can make to save donated securities, you can immediately buy back and you plan on deducting state income taxes in-
taxes – both on your 2009 return and in future a like number of shares. stead of state sales taxes this year, legislation passed
years. The federal income tax environment is very earlier this year created a one-year federal income
favorable right now, but that is not likely to continue tax deduction that might interest you.
much longer. Now is the time to take advantage of For 2009, you can deduct state and local sales
the tax breaks that Congress has provided before and excise taxes on purchases of new (not used)
they disappear. passenger autos, pickups, and SUVs as well as mo-
The goal of year-end tax planning is to identify torcycles and RVs made between Feb. 17 and Dec.
strategies that will allow you to pay the lowest 31. The write-off is limited to the amount of taxes
overall tax. One means of accomplishing this, if you on the first $49,500 of the purchase price. You can
expect your income to stay about the same during claim the break whether you itemize or not, and
the next few years, is to postpone when taxable in- it is allowed even if you owe the AMT. However,
come must be reported and accelerate the time when a phase-out rule can reduce, if not eliminate, the
expenses can be claimed as deductions. break if your AGI exceeds $250,000 ($125,000 if
Another is to trade taxable investment income you are single).
for nontaxable revenue such as municipal bond
interest. (However, this second strategy makes sense However, if the stock is now worth less than when Ideas for Investments
only if the tax-free yield on the new investment is you acquired it, sell the stock, take the loss, and then • Harvest capital losses. If you are sitting on some
greater than the after-tax rate on the old one.) Still give the cash to the charity. If you give the stock to investments that have dropped in value since you
another smart move for many people is to convert the charity, your charitable deductions will equal acquired them, now might be a good time to dump
ordinary income (taxed at rates up to 35%) into the stock’s current depressed value and no capital part or all of them to cut your tax bill. You can de-
long-term capital gains that are subject to a tax rate loss will be available. Also, if you sell the stock at a duct capital losses up to the amount of any capital
of no greater than 15%. loss, you can’t immediately buy it back as this will gains that you’ll have for the year (for example,
Regardless of the approach taken, it’s important to trigger the wash-sale rules, which means your loss from mutual fund distributions or sales of stocks
limit tax planning to achieve your financial goals in won’t be deductible, but instead will be added to the or bonds). Also, you can claim up to an additional
a tax-efficient manner. In addition, you should look basis in the new shares. $3,000 of losses ($1,500 if you’re married but filing
at your tax situation for at least a two-year period, • Maximize the benefit of the standard a separate return) against your other income. Any
with the objective of reducing your tax liability for deduction. For 2009, the standard deduction is losses in excess of these amounts carry over to next
the two years combined rather than just for 2009. $11,400 for married taxpayers filing joint returns. For year.
single taxpayers, the amount is $5,700. Currently, it If you’re selling less than your entire interest
Watch Out for AMT looks like these amounts will be about the same for in an investment, you can maximize the amount
It is important to be on the alert for the Alterna- 2010. If your total itemized deductions are normally of deductible loss that you realize by telling your
tive Minimum Tax (AMT). Individuals must com- close to these amounts, you may be able to leverage broker or mutual fund company to sell the highest
pute their income taxes under both systems – the the benefit of your deductions by bunching deduc- basis shares first (and then have them confirm your
regular tax system and the AMT system – and pay tions in every other year. instructions in writing within a reasonable time
the higher of the two amounts. When introduced This allows you to time your itemized deduc- after the sale).
many years ago, the AMT targeted and normally tions so that they are high in one year and low in • Take advantage of 0% capital gains rate before
applied only to high-income taxpayers who, in the next. You claim actual expenses in the year they it is too late. For 2009, the federal income tax rate
Congress’ opinion, benefited too much from certain are bunched and take the standard deduction in the for long-term capital gains and qualified dividends
tax breaks. intervening years. is 0% when they fall within the 10% or 15% regular
Today, however, virtually no taxpayer can ignore For instance, you might consider moving chari- federal income tax rate brackets. This will be the
the AMT. Therefore, the first step in tax planning is table donations you normally would make in early case to the extent your taxable income (including
to assess your exposure to AMT. Tax planning for 2010 to the end of 2009. If you’re temporarily short long-term capital gains and qualified dividends)
AMT is often dramatically different than planning on cash, charge the contribution to a credit card; does not exceed $67,900 if you’re married and file
for regular tax. In fact, it’s sometimes backward. it is deductible in the year charged, not when pay- jointly ($33,950 if you’re single). This 0% rate will
Who is at the highest risk for AMT? Many tax- ment is made on the card. You can also accelerate likely continue to apply in 2010 but is scheduled
payers can fall into AMT, but those who deduct a payments of your real estate taxes or state income to expire in 2011.
significant amount of state and local taxes or mis- taxes otherwise due in early 2010. But, watch out While your income may be too high to benefit
cellaneous itemized deductions or claim multiple for the AMT because these taxes are not deductible from the 0% rate, you may have children, grandchil-
dependents are especially vulnerable. Those who for AMT purposes. dren or other loved ones who can. If so, consider
recognize a large capital gain or exercise incentive • Purchase certain big-ticket Items in 2009. Thanks giving them some appreciated stock or mutual fund
stock options during the year are also vulnerable. If to a couple of expiring temporary tax breaks, it may shares, which they can then sell and pay 0% tax on
you suspect AMT might be an issue, please contact pay to purchase certain big-ticket items before the the resulting long-term gains. Gains will be long-
a tax professional to plan accordingly. end of the year: term as long as your ownership period plus the gift
The optional itemized deduction for state and recipient’s ownership period is over a year.
Ideas for Increasing Deductions local sales and use taxes (in lieu of deducting state Giving away stocks that pay dividends is another
One way to reduce your 2009 tax liability is to income taxes) will expire at the end of this year tax-smart idea. As long as the gift recipient is in the
look for additional deductions. Here’s a list of sug- unless Congress takes further action. Therefore, if See TAX PLANNING, page 21
20 MidDECEMBER 2009 The Business Journal
December 11,
2009 Credit Union Rates
FINANCIAL CERTIFICATES OF DEPOSIT AUTO LOANS MORTGAGE LOANS
INSTITUTION Term APY Minimum Term Rate Type Down Payment Term Rate, 2-Wk Trend Fees
ASSOCIATED SCHOOL 1 Year 1.00 $1,000 Up to 48 Mos. 5.25 Fixed 20% 15 Year 5.00 — 2+200
EMPLOYEES 2 Year 1.76 $1,000 Up to 60 Mos. 5.25 Fixed 20% 20 Year 5.25 — 2+200
FIRST CHOICE COMMUNITY 1 Year 1.65 — $500 Up to 48 Mos. 5.65 Fixed 20% 15 Year 5.50 — 0+costs
(formerly RMI CO. EMPLOYEES) 2 Year 2.00 $500 Up to 60 Mos. 5.65
OHIO EDISON/ 1 Year 1.00 $1,000 Up to 48 Mos. 5.70 Fixed 5% 15 Year 4.40 0+costs
PENN POWER 2 Year 1.75 $1,000 Up to 60 Mos. 5.99 Fixed 5% 30 Year 5.625 0+costs
SEVEN SEVENTEEN 1 Year 1.00 $1,000 Up to 48 Mos. 5.99 Fixed 5% 15 Year 4.25 — 0+costs
2 Year 1.75 $1,000 Up to 60 Mos. 5.99 Fixed 5% 30 Year 4.75 0+costs
STRUTHERS FEDERAL 1 Year 1.00 — $1,000 Up to 48 Mos. 6.00 N.A. N.A. N.A. N.A.
2 Year 1.51 — $1,000 Up to 66 Mos. 6.00
Arrows tell whether rates rose or fell since last issue. Dashes indicate “unchanged.” Rates are subject to change without notice and should be confirmed before entering into transactions.
©2009 Youngstown Publishing Co. All rights reserved.
Since 1965
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����������������� • Executive Search & Recruiting
• Outplacement: Individual or Group
• Temporary Staffing, Leasing & Payroll Services
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■�� ��������������������� 330/ 788-4001 • FAX 330/ 783-3966 • www.callos.com • ytown@callos.com
NPA - 350+Offices Worldwide
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The Business Journal MidDECEMBER 2009 21
Tax Planning: Year-End Strategies Can Reduce the Amount Your Owe
From Page 19
0% or 15% regular tax rate bracket, the dividends Ideas for Your Estate • Make annual gifts to reduce your estate.
will be federal-income-tax-free. The federal estate tax exemption for 2009 is $3.5 Whittling your estate down by making annual gifts
Watch out, though, if during 2009 you give away million. For 2010, the federal estate tax is supposed continues to be a tax-smart strategy. If you have
assets worth over $13,000 to an individual recipient; to be repealed – but just for that one year. It now some favorite relatives or unrelated persons, you and
the excess will generally eat into your $1 million seems clear that if the promised repeal ever hap- your spouse can give each of them up to $13,000
lifetime federal gift tax exemption and your $3.5 mil- pens at all, it will just be for 2010. The more likely this year.
lion federal estate tax exemption. However, you and scenario is that we will continue to have a federal These gifts will reduce your estate tax exposure
your spouse together can give away up to $26,000 estate tax for 2010 and beyond with a $3.5 million or without any adverse gift-tax effects. Making multiple
per recipient without any adverse effects on your somewhat larger exemption. Therefore, planning to gifts over multiple years can dramatically reduce
respective gift and estate tax exemptions. avoid or minimize the federal estate tax should still your exposure to the estate tax. So, the sooner you
• Secure a deduction for nearly worthless be part of your overall financial game plan. start an annual gifting program, the better.
securities. If the dismal economy has left you with
securities that are all but worthless with little hope of
recovery, you might consider selling them before the
end of the year so you can capitalize on the loss this The professionals at
year. You can deduct a loss on worthless securities
Hill, Barth & King
The only
only if you can prove the investment is completely
worthless. Thus, a deduction is not available as long
as you own the security and it has any value at all. are here to help you
• Maximize contributions to 401(k) plans. If you
take control of your
have a 401(k) plan at work, it’s time to tell your com-
pany how much you want to set aside on a tax-free
basis for next year. Contribute as much as you can
certainty is economic future with
uncertainty.
stand, especially if your employer makes matching
contributions. You give up “free money” when you
fail to participate to the full extent of the match.
our Business Advisory
Ideas for Your Business Services.
• Consider paying a dividend in 2009. If you’re
a shareholder in a closely held C corporation, the
current federal income tax rate structure is helpful to Contact us today to
your cause. If the company pays you a taxable divi-
dend, the maximum federal rate is only 15%. How- learn more!
ever, this may well change in the near future. Thus,
now may be a good time to convert some of your C
corporation wealth into cash at a very manageable
tax cost. The maximum federal rate on dividends
is scheduled to skyrocket from the current 15% to
39.6% starting in 2011.
• Take advantage of temporary tax breaks for
equipment and software purchases. If you have
plans to buy a business computer, office furniture,
equipment, vehicle or other tangible business prop-
erty, you might consider doing so before year-end to
maximize your 2009 deductions.
Your business may be able to take advantage of the Certified Public Accountants � Business Consultants
temporarily increased Section 179 deduction. Under Advisors � Planners
this privilege, an eligible business can often claim
first-year depreciation write-offs for the entire cost of
new and used equipment and software additions. For 7680 Market Street
tax years beginning in 2009, the maximum deduc-
tion is a whopping $250,000. However, the allow- Boardman, OH 44512
able deduction is reduced dollar-for-dollar to the
extent the amount of qualifying property placed in
(330) 758-8613
service during the year exceeds $800,000.
For tax years beginning in 2010, the maximum
deduction is estimated to drop back to about City Centre One, Suite 514
$134,000, with reductions estimated to begin when
more than $530,000 of qualifying property is placed 100 Federal Plaza East
in service.
Above and beyond the bumped-up Section 179
Youngstown, OH 44503
deduction, your business can also claim first-year (330) 747-1903
bonus depreciation equal to 50% of the cost (reduced
by the Section 179 deduction) of most new (not
used) equipment and software acquired and placed hbkcpa.com
in service by Dec. 31. The 50% first-year bonus
depreciation break will expire at year-end unless Offices in Ohio, Florida & Pennsylvania
Congress takes further action.
22 MidDECEMBER 2009 The Business Journal
BY STACIA ERDOS
�����������������������
Media Scope ������������������������������������������
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Expect a lot of trial newspapers such as The Wall Street
Journal and The New York Times, are
and error on all fronts. likely to succeed in making money by
putting pay walls around their online
E
xpect 2010 to bring more content.
���������������
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monumental changes in The Forrester Survey notes 80% ��������
news-gathering, delivery and of Americans say they’re not willing
advertising revenue streams. The to pay for newspaper or magazine
bottom line: where consumers go, so content online. But another report
do dollars. suggests people will open up their ������������
Nikesh Arora, president of global wallets for unique or niche news. �����������
sales for Google, says his company The Boston Consulting Group ������������������������
is banking on significant growth in found 52% of business news consum- ����������������������
online video sales. ers in its survey
�������������������
“The one big shift Several new surveys offer would be inter-
in the next three glimpses into just how willing ested in a bundled �����������������
to five years is print and online ��
going to be video consumers are to pay for access subscription. And �����������
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A
s you read this column, Quite honestly, it’s fun to visit the
Christmas is almost here. But downtown shop where the aromas of
if you’re like lots of folks, you freshly roasted coffee are as tantalizing
still have a few gifts to buy (maybe as it gets for a coffee-lover like me.
even lots of them). Located in what used to be a bank, the
There are, of course, plenty of local shop also serves as a newsstand. But if
retailers that offer you can’t make it
endless possibili-
ties for gift-giving
I agree with Ogden Nash’s as- there, order what
you want online.
P.S. Did your copier company leave you? For over 51 years – so my list is just a sessment that “Candy is dandy, Prices start around
we have been servicing and supplying local offices just like sampling of what’s but liquor is quicker” – but when $10.50 per bag,
out there. Not all it comes to gifts, it’s hard to beat and most can be
yours. Your printing problems are solved. of these sites allow ordered as whole
online shopping, the sweet stuff. bean as well as a
but those that don’t variety of grinds
provide contact information so you including French press.
can call or e-mail ahead of time so I agree with Ogden Nash’s assess-
your purchases can be packaged and ment that “Candy is dandy, but liquor
800-544-4257 www.HicksOfficePlus.com sent to you – or be ready for pickup is quicker” – but when it comes to
at your convenience. gifts, it’s hard to beat the sweet stuff.
Wine almost always makes a great If you agree, head over to Daffin’s
gift; you can spend as much or as little Web site, Daffins.com, where you can
as you want by choosing more expen- almost smell the chocolate. You also
sive wines or buying more than one can order a catalog if time permits, or,
bottle (or, as I’m doing for one of my more important, shop online. In fact,
friends, adding a set of wine glasses, a there’s an entire section of Christmas
pretty hand-painted carafe and a fancy treats, that range from dark- and
cork or two). milk-chocolate figures to a 12-pound,
Wine also makes a perfect gift for three-tier packaged assortment priced
sticky situations such as a surprise at $69.50.
invitation to a holiday party or for There’s a wide range of boxed can-
����������
someone who gives you a gift but dies that start around $5.50, so you’ll
wasn’t on your shopping list. have plenty from which to choose.
We’ve made a few visits to Mastropi- And, you can add a personalized greet-
etro Winery just outside Berlin Center, ing card to any order for free.
and we love several of their wines. Here’s something else most folks
You’ll find plenty of information at the love to get, especially in these penny-
�������������������������������������������� Web site, MastropietroWinery.com.
Hours the winery is open are limited,
pinching days: A gift card to a restau-
rant. If I’m giving one to folks who
�� ���������������������������������������������� so do check online before you go. Or, have kids, I usually throw in an offer
� ��������������������������������������������
check the list of stores that sell the to babysit – even if that’s not possible,
�� ��������������������������������������������� wines. (Click on the “Wines” link at or they want to take the kids along, the
� �������������������������������������������
� ��������������������������������������� the top of the page.) gesture is always appreciated.
�� ���������������������������������������
If you know what you want, you A gift card, in fact, led me to one
� ���������������� ������ can place an order online; shipping such possibility – Selah in downtown
��� � is $6.95 plus 90 cents per bottle. I’ll Struthers, SelahRestaurant.com.
�
�
cabernet and the semi-dry Riesling a big-city flair,” the atmosphere in this
($16 per bottle each). former bank building is a great blend
Coffee is another gift I love to give of formality and casualness that means
(and get, hint, hint), especially if it’s diners of all ages feel comfortable
������������ something a bit out of the ordinary. there. Online, you’ll find lunch and
��������������������
���������������� For that, there’s the Friends Roastery dinner menus (do try the stuffed grape
��������������� in Salem, FriendsRoastery.com. Yes, leaves) as well as wines, beers and to-
������������������������������������������� you can order online – and shipping go items; phone numbers are listed so
��������������������������������������������������������������������������������������������������������������������
is free when you spend a minimum of you can call to order gift cards.
The Business Journal MidDECEMBER 2009 25
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Phill’s
FRIDAY
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GREAT
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GIFT
DECEMBER 19th • Wine & Beer �����������������������������������
TASTING
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Gift Boxes ����������������������������������������
������������������������������������� IDEAS!
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LOUNGE
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EVENTS
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EVERY DAY HAPPY HOUR ���������������������������������������������� �������������������������������
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OVER 760 CRAFT BEER LABELS IN STOCK!
7317 South Avenue• Boardman, Ohio • 330-629-8080 • www.vewinebeer.com
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26 MidDECEMBER 2009 The Business Journal
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The Business Journal MidDECEMBER 2009 29
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30 MidDECEMBER 2009 The Business Journal
with reds, pinks and burgundies. he tells you that he’s only a couple of courses shy that have been his customers will restore their level
Lehotsky also grows a few marble poinsettias, of earning a baccalaureate in electrical engineering of holiday orders.
most of them pink and white. “Marble” refers to the at Youngstown State University. The size of the poinsettia depends on when it’s
slightly crinkled surface these varieties have, unlike His father, Bill, has helped all along the way, the started, the larger are started the first week of July,
the smoother bracts most are familiar with. son relates, and “still helps out as my delivery guy. the smallest the first week of August.
The majority of the red-and-green poinsettias He’s helped me the whole time.” Bill Lehotsky “re- “You buy a little rooted cutting,” Lehotsky ex-
in Chuck’s Greenhouses are 14-inch plants that tired a year early [from the General Motors complex plains. “You can’t grow one from seeds.” The grower
“grow in a standard soil mix, bark, peat moss and in Lordstown] to help me build the greenhouses.” pinches his plants three to four weeks after they’re
vermiculite,” Lehotsky says. This is the 10th year He entered the flower business because, he says, started, that is in August and early September, to
he’s grown poinsettias and the space devoted to the “I was looking for something to extend the season” encourage their growth and shape.
plant most associated with Christmas has increased after tomatoes and sweet corn ripened. Poinsettias Poinsettias “take a fair amount of water,” Le-
every year. were among the flowers he grew and as demand hotsky observes, and points to five in the middle
“Larry Bennett in Greenford used to be the biggest grew, especially from churches, he devoted more of a row where the tubes that deliver water were
grower,” Lehotsky says, “but he closed in 2000.” space. partially blocked. The bracts were just as intense a
Lehotsky, whose six greenhouses cover 22,500 This year demand from many of the churches he red and about the size of pin oak leaves, significantly
square feet, built the structures himself, except lay- supplies has either diminished or gone on hiatus, smaller than those around them.
ing the concrete, which he supervised. Lehotsky reports, a development he attributes to the The hours Chuck’s Greenhouses are open are 9
A cousin who lays concrete did that aspect, he economy. When the recovery gets stronger, when a.m. to 5 p.m. weekdays, 9 a.m. to 3 p.m. Saturdays
says. Lehotsky did all the wiring – no surprise when employment rises, he’s confident that the churches and it’s closed Sundays.
w w w. C B O S S . c o m
P. 8 6 6 . 72 6 . 0 4 2 9
cppsales@cboss.com
Linda Livosky holds one batch of dough. The dough weighs about
©2009 CBOSS INC., BOARDMAN, OH 44512
15 pounds and will be used to make 24 rolls of kolochi.
The Business Journal MidDECEMBER 2009 33
This year, laid-off and unemployed workers have when they’re hot and she has to pull them from oven cool. Then they clean the trays and return them to
also joined the ranks of volunteers. racks that are higher than she is tall. the kitchen, ready for the next batch.
The youngest, Andrew Zelinski, 23, is a recent Because heat inside the oven doesn’t circulate The kolachi will cool to the touch before the men
college graduate looking for work. Ordinarily, he around the trays evenly, Johnston continues, she place each roll on a corrugated cardboard cake board
says, his mother volunteers to help bake the kolachi pulls each tray out of the oven midway through the that’s been cut in strips to fit the loaves. Then, after
but she’s working. “So I got sent to work for her,” baking time and rearranges them to ensure an even five or six hours, they will package each loaf in a
he explains. and uniform browning of each kolachi. plastic bag labeled with the type of filling. To ensure
It’s his first time and because “he is a trainee,” Johnston is the only one in the hot kitchen there are no mix-ups, the bakers in the kitchen use
Livosky says she put Zelinski on one of the easier wearing a long-sleeved sweatshirt. She wears the the tines of a fork to mark each loaf – “N” for nut,
jobs – operating the “dough machine.” The pastor sweatshirt because she knows from experience what “A” for apricot – before it goes into the oven.
of the church, Father John Steffaro, typically oper- can happen after handling dozens of hot, heavy Loaves of kolachi will sell for $8 a piece. Overall
ates the machine. trays. She slides the cuff of one sleeve to expose her sales of the kolachi, cookies, soups and other ethnic
The dough machine requires the operator to forearm and a collection of straight, white scars on specialties are expected to gross $12,000, Livosky
feed 12-ounce balls of dough through a series of the inside of her arm between wrist and elbow, the says, and net a profit of $8,000 to $9,000. Profits
rollers that flatten them into large ovals that are brands left by the edges of hot trays during other will be divided between the church’s general fund
then handed off to one of eight women armed with volunteer baking days. and the club, which raises money for benevolent
rolling pins. The women roll them into perfectly A native of Campbell, Johnston lives in Michigan activities such as sending kids to camp and provid-
formed rectangles, spread the filling over top and but times her visits to coincide with the Kolachi ing support for seminarians, she says.
roll them into loaves. baking. She also bakes at her church in Michigan While the Christmas bake sale and another
The loaves are placed on enormous baking sheets after having advised members of her church there around Easter help generate funds in support of the
– eight to a tray – brushed with melted butter and on how to equip their kitchen. She based her advice church and the “O” Club’s charitable work, there is
placed in a warm place to rise. Once they have risen, on the kitchen at St. John the Baptist. another benefit that is just important, Johnston says:
Elaine Johnston places them into a convection oven Most of the volunteers in the kitchen are women, the camaraderie volunteers share.
capable of baking 64 rolls of kolachi at a time. but a group of men arrive in the late morning, just as Volunteering to help make and sell the kolachi,
Johnston is the baker because “she is the chosen the first rolls of kolachi are coming out of the oven. cookies and ethnic specialties provides church
one,” Livosky chuckles. “Here comes some hot stuff – besides the kolachi members an opportunity to get together, rekindle
“I’m very particular, and I’m strong enough to too,” one of them warns with a laugh as he helps friendships and socialize.
handle the trays,” Johnston explains. She estimates Johnston carry the hot trays to an adjoining room St. Nicholas Bake Shoppe and More attracts cus-
that each kolachi weighs 24 ounces. Eight to a tray, where rows of plastic-covered banquet tables run tomers from as far as Cleveland and regulars from
plus the weight of the tray and the metal dividers from one end of the room to the other. as far as New Castle and Hermitage, Pa.
placed between rolls to keep them from baking to- The men transfer the hot kolachi to wire racks This year’s sale is slated for noon to 2 p.m. Dec.
gether, and the trays get heavy, she says, especially and place the racks edge-to-edge on the tables to 19 at the church, 301 Struthers-Liberty Road.
Sonya Harvischak separates the dough into 12-ounce balls. Joan Cross spreads nut filling over the dough after it is rolled Maureen Koval tops the kolachi, eight rolls to a pan, with
From there the balls go into a machine that flattens them. into a rectangle. She finishes by rolling the dough into a loaf. melted butter. From there it goes to a warm place to rise.
34 MidDECEMBER 2009 The Business Journal
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The Business Journal MidDECEMBER 2009 35
E
ven though, like everyone else, The biggest “obstacle” is getting past the display The chicken sandwich, however, had plenty of
we’ve cut way back to conserve case, where depending on the time of day you’ll be chicken – plus celery, slivered almonds, lettuce,
tempted by gourmet salads, mouth-watering pastries tomato and (surprise!) grapes. The beef was very
cash these days, eating out re- such as lemon tarts, cookies and other goodies – all flavorful, topped with tomato, lettuce and cheese,
mains close to the top of our accompanied by the smell of freshly brewed coffee. and the Asiago demi roll was especially yummy.
search team’s favorite activities. Orders are placed at the counter; a server delivers Café Confidential: The best-kept secret at
When the weather is warm, that’s likely to it to your table when everything is ready. There are Panera? The Web site (PaneraBread.com), where
a few tables on the lower level and more upstairs, a nutrition calculator lets you check just about
mean sitting on an outdoor patio at a local where we sat on our most recent visit. everything that’s sold in the cafés for calories, fat
café, sipping iced tea or fresh-squeezed lem- On this day, we chose a whole lobster roll and a and carbohydrates and more. And don’t miss the
onade and nibbling on a cheese plate or chilled chicken salad on a croissant, priced at $10 each. Half recipe section – you can duplicate some of the more
sandwiches are perhaps a more appropriate size for popular items in your own home.
pasta salad. lunch – the lobster roll in particular was huge. The
O
Ah, but there’s a chill in the air now. So chicken salad was perfectly seasoned, tasty but not ur last stop is a place in which we spent
where will you find us? Surprise – at a local overwhelmingly spiced up. Ditto the lobster roll, quite a bit of quality time this past summer
café. Now, though, we’ll be sitting at a cozy which was stuffed with shredded lobster meat. Each – the Garden Café in the D.D. and Velma
sandwich came with a bag of chips. Davis Education & Visitor Center in Mill Creek
table inside, perhaps sipping a hot latte and We’d planned to pass on the pastries, but in the Park in Youngstown.
warming our tummies with a bowl of home- end we couldn’t pass up a large cinnamon roll to This is a great place to relax and enjoy the view
made soup. share. It turned out to be so sweet that one of us any time of year – expansive windows that reach
almost passed out from sugar shock after a single almost from floor to ceiling and skylights let in copi-
S o it was that we set out to revisit some of our bite (the other had no such problem and polished ous amounts of sunshine, and when it’s warm, the
favorite places and share them with our read- off the rest in short order). outdoor patio beckons. The café overlooks Lake Gla-
ers, starting at Peaberry’s Café in Canfield. Café Confidential: Have breakfast here – the cier and is a popular place for special events such as
Open since 1993, Peaberry’s features made-from- French Street Café opens at 7:30 a.m. daily except small wedding receptions and rehearsal dinners.
scratch European pastries as well as coffee, espresso Sundays, when it opens at 9 – or pop in to grab a When the café is open to the public, which is for
and wonderful sandwiches, salads and soups. take-out coffee. Or, why not book the place for an lunch six days a week and brunch on Sunday, the
On this visit, we both ordered one of the Half after-hours private party or have them cater an event food is provided by The Georgetown, a party center
& Half Combos – half a sandwich with either half elsewhere? and catering company based in Boardman.
a house salad or a crock of soup. One of us chose For our official
the roast beef and cheddar sandwich; the other In Search of: visit, we’d been
Cozy
picked ham and cheese on a croissant. For soups, advised ahead of
our choices were potato-bacon and vegetable, the time by friend and
latter a special for the day; both came with a chunk former Business
Cafés
of fresh French bread. Not counting beverages, our Journal senior re-
meals were about $7.50 each – not at all bad since porter Michele
we both left with doggie bags. Ristich Gatts to try
Peaberry’s keeps the coffee counter and dining the hot portabella
counter separate, with the coffee area near the front By Monnie Ryan sandwich ($6.75)
that makes ordering quick and take-out easy. There – and we did. Our
O
are several tables along one side and toward the back; n a recent excur- other choice was a
once you place your order at the counter, a server sion across the Pennsylva- tuna salad croissant
will bring it to you. nia border, we drove back home ($5.99). Both came
The sandwiches were delicious; the croissant was by way of Hermitage and stopped at the Panera with chips and a
buttery and flaky, and the roast beef was tender. But Bakery & Café for a late lunch. The majority of pickle spear.
quite honestly, the soup stole the show on this day. our visits to Panera are to pick up a loaf or two of We placed our
To begin with, the crocks are a generous size. The the wonderful fresh-baked breads and some pastries order at the coun-
vegetable was loaded with chunks of (what else?) to take home, so sitting down for a relaxing meal ter, then picked one of the tables near a window.
vegetables swimming in a tasty broth. The potato- is a real treat. (With so many windows, that’s not hard to do.)
bacon, though, was so thick it almost wouldn’t fall Both of us decided on a “Pick 2” option – a cup The menu featured a number of hot and cold sand-
off an upside-down spoon (yes, we tried it). The of soup paired with either a half sandwich or a salad wiches, wraps, soups, appetizers and desserts, and
flavor? Nothing short of lip-smackin’ good. for $6.39. Our soups of choice were cream of chicken we learned later that sandwiches can be made to
For dessert, we shared a blueberry muffin, al- with wild rice and broccoli cheese. To go with it, we order as well.
though it was tough to resist some of the other treats, reluctantly nixed some wonderful-sounding salads The portabella sandwich was served on thick-
including something called a chocolate-raspberry in favor of the half-sandwiches – specifically, Napa sliced, grilled bread and topped with roasted red and
“volcano.” almond chicken and Asiago roast beef. green peppers, grilled onions and melted cheese – a
Café Confidential: You heard it here, folks! After placing our order at the counter, we found great choice for vegans, but also quite satisfying for
Customers can purchase whole-bean coffee, custom a table near a window and waited for our beeper to those of us who are not (Michele, I’m hereby passing
gift baskets, thermal mugs and flavored syrups in signal that all was ready. your recommendation along). The tuna croissant
Peaberry’s “store.” Are you a Facebooker? Follow From that point on, conversation ceased. Our was quite substantial and delicious as well, though
Peaberry’s online. Or, tune in to owner Chris Cole’s soups were creamy enough to hold up well when I suppose if we wanted to get nitpicky, we’d suggest
blog at http://peaberryscafe.blogspot.com to get the we dipped the accompanying chunk of French adding a bit of chopped onion.
latest happenings. bread, and the amount seemed quite generous for a Café Confidential: Either before or after your
lunchtime serving. The cream of chicken featured lunch here, you’ve got many other opportunities
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The Business Journal MidDECEMBER 2009 37
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38 MidDECEMBER 2009 The Business Journal
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The Business Journal MidDECEMBER 2009 39
A
s Jerry Harper turns over the
presidency of The Builders
Association of Eastern Ohio
and Western Pennsylvania to Harry
Grafton, he does so knowing that
2010 will be difficult, but with
confidence that Grafton will meet
the challenges.
“Harry’s a young man, very ag-
gressive,” Harper said. “And with the
economy that he’s got coming at him,
that I’m leaving him, that’s a tough
position to be in.”
Harper joined other members of
The Builders as next year’s officers
were presented Dec. 2 during the
association’s annual meeting.
In addition to Grafton becom-
ing president, Jim Breese, president
of Jack Gibson Construction Co.,
Warren, is first vice president. The
executive vice president of Hubbard-
based DeSalvo Construction Inc., Joe
DeSalvo, is second vice president. Ed Jerry Harper, outgoing president of The Builders Association of Eastern Ohio, Joe DeSalvo, second vice president, Harry Grafton, incoming president,
Stevens, president of Stevens Masonry Roger Kreps, treasurer, and Jim Breeze, first vice president, during the annual meeting. Missing from photo is Ed Stevens, third vice president.
Construction Inc., New Castle, Pa.,
is third vice president. Roger Kreps, qualified; they get government tax presented by a representative of the Watkins expects a “fairly significant
owner /president of Roger Kreps Dry- breaks,” Grafton said. “We want our Cleveland Green Building Coalition, decrease in the number of appren-
wall & Plastering Inc., is treasurer. members to understand what the Reilly noted. tices,” which he attributes to the
Harper, a principal at Connell Inc., programs are and what the require- The association is looking to em- economy. The economy also made
acknowledged the local construction ments are.” ploy an educational program where contract negotiations difficult in
market is tight. “I think everybody’s Grafton’s experience stems from members can take a LEED-accredited 2009 and going into 2010, he said.
trying to look through a crystal ball,” work done in Pittsburgh, which is exam so they qualify for the certifi- The association negotiated building
he said, and the proposed expansion becoming a big LEED market, he said. cation. Such programs and training trades contracts with the Northeast
of V&M Star Steel has the attention of LEED jobs in greater Pittsburgh in- will be important for members of the Ohio Regional Council of Carpenters,
all building trades. clude Consol Energy’s corporate head- association to secure jobs that have Cement Masons Local 179 and the
Harper commended the efforts of quarters and a new green-building re- Painters Local 476. In 2010, seven
Youngstown Mayor Jay Williams and YMCA, he said. “LEED certification and green quirements. agreements will be up for negotiation,
Girard Mayor James Melfi in pursuing LEED jobs have In 2009, asso- including the cement masons and
the V&M expansion. And he applaud- specific require- building is something that’s ciation members painters’ contracts, which were one-
ed Williams in joining a congressional ments regarding on the forefront, so we want worked 2.9 million year extensions, he said.
delegation Dec. 2 to testify before the building materials, to make sure our contractors man-hours, down Highlights from 2009 include work
International Trade Commission and waste disposal and
lobby the U.S. Commerce Department how the materials
are ready for that,” said the 8% from 2008.
This year marked
with Youngstown State University’s
civil engineering and civil and con-
on the need to impose tariffs on steel are stored on the executive vice president of the the fewest man- struction engineering technology
pipe imported from China. To help job site, he said. association, Kevin Reilly. “The hours since 1985, programs, from which students par-
local manufacturers compete glob- “LEED certifi- executive committee is looking Reilly said. ticipated in the association’s inaugural
ally, such tariffs need to be imposed cation and green “As man-hours building estimating competition.
to stem the volume of unfairly priced building is some- at various opportunities for pro- have decreased, The association also awarded two
imports, he said. thing that’s on the grams for our members.” the number of con- $2,500 scholarships to students en-
To keep members of The Builders forefront, so we tract disputes and rolled in the civil and construction
competitive, the association plans want to make sure our contractors are jurisdiction disputes have increased,” engineering technology program. Brit-
to train workers in LEED certified ready for that,” said the executive vice he added. “We want to try to help tany Rush of Carrollton and Matthew
construction, said Grafton, president president of the association, Kevin position our contractors to be com- Leffler of Greenville were awarded the
and owner of Grafton Construction Reilly. “The executive committee is petitive in the marketplace.” scholarships; both are in their second
Inc., New Castle, Pa. LEED stands looking at various opportunities for Those enrolled in apprenticeship year at YSU.
for Leadership in Energy and Envi- programs for our members.” programs fell to 222, down from 258 In the last 38 years that The Build-
ronmental Design. The Builders hosted an introduc- in 2008, reported the labor-relations ers have given out scholarships,
“A lot of jobs are becoming LEED- tory green-building seminar this year director, John Watkins. For 2010, $106,210 has been awarded.
40 MidDECEMBER 2009 The Business Journal
NeilKennedy:Layout 1 12/4/09 9:38 AM Page 1
The Business Journal MidDECEMBER 2009 41
BuildingBetterBusiness
In 2010, Keep Your Head Up
Some tips for maintaining office • Be open and listen. Talk to employees and
listen to their concerns and recommendations.
businesses have had to cut office parties altogether
because of budget concerns, but events like office
morale in a tough economy. Sometimes little things can have a big effect on office
morale; talk to employees to find out what keeps
parties are a way to show appreciation, boost cama-
raderie and inject levity.
M
any small-business owners are struggling to them happy and what they would like to change Consider less expensive options for a party such
stay afloat and being forced to make tough around the office. as hosting a holiday lunch instead of a dinner or
decisions – such as instituting layoffs or Keeping the lines of communication open with instituting a volunteer day to get everyone out of
budget cuts. employees can also help quell rumors that can un- the office and working together.
In the wake of these decisions, office morale can dermine office morale. Pot luck lunches are in vogue again. Even those
dip as employees face uncertainty about their jobs. • Provide an extra day off or a flexible schedule who aren’t chefs can bring chips or grocery store
The unemployment rate in the United States is option. Especially around the holidays, employees cupcakes.
already at a 26-year high and layoffs are still in the will appreciate an extra day off, the opportunity to
future for many small businesses. work from home or flexible hours. For more advice on managing a business in a tough economy,
According to a recent report from the National • Keep parties, but lose the excess. Many call your BBB at 330-744-7151.
Federation of Independent Businesses, 14% of
small-business owners plan to cut staff in the com-
ing months.
Even for employees who survive a layoff, job Reflections and Resolutions
I
uncertainty remains. For example, Equifax reports t’s that time of year to sales of particular brands that allow them to offer
that small-business bankruptcies were up 81% in review our successes savings to their customers. It could also be that you
June over the previous year. and mistakes. are on the leading edge when it comes to introducing
Layoffs, budget cuts and the pressures of an Dig out your resolu- new or improved products and services to them.
unstable economy can cause office morale to dip. tions for 2009. Score Remember that if you are a valued resource to
When employees aren’t happy and morale is low, one point if you can your customer, price will become secondary or not
productivity suffers, resulting in a downward spiral find them, two points if considered at all when they purchase your products
for an already struggling business owner. you purposely kept any or services.
The Better Business Bureau offers the following of them and 10 points • Where can I trim my budget and where should
(probably a very suc- I maintain? It’s more important than ever to win and
When employees aren’t happy and morale cessful year) if you used keep your clients’ trust.
is low, productivity suffers, resulting in a them as a roadmap to a You don’t have to undergo an entire redesign
successful 2009. of your Web presence to reassure your consum-
downward spiral for an already struggling Before starting your ers that your business is healthy and thriving. But
business owner. By Pat Rose
new list or resolutions, you should look seriously at some personalized
ask yourself: communications, such as a weekly blog or some
BBB President
advice to small-business owners on how to maintain • Did my marketing method or vehicle to make it easy to speak directly
office morale in a tough economy: plan get me where I wanted to be in 2009? Evaluate to your target market about topics that will have
• Enlist management in setting the right tone. your tactical marketing plan for hit and misses. Use an immediate and important impact on their
In the wake of layoffs and budget cuts, it can be dif- the hits for creating a new and better 2010 plan. organizations.
ficult to strike the right tone that will inspire trust We should really begin to see the upturn that Don’t overlook the easier-than-ever video
with employees. Small-business owners and man- is already reflected in the stock market and other presentations that you or your spokesman
agement need to be on the same page in expressing areas of the economy. This means your competi- can now deliver quickly and inexpensively
optimism about the future. tors will be gearing up to attract old and new to your target audience.
Don’t flaunt affluence when staff may be strug- customers’ attention. By the way, don’t cut corners when it comes
gling just to make a house payment. Have personal Your plan should include new and up- to keeping up with the latest technology.
conversations with staff, not impersonal e-mails to dated ads, promotions and product lines What is in and hot today is gone next
discuss issues. Bring muffins or a bag of cookies to to put you ahead of the pack. Even in this month.
the staff meeting. economy, your plan should call for growth. Also keep a sharp eye out for what your
• Acknowledge individual achievements. When Make sure your message is exactly on target competition is doing. You should be check-
morale is low, it’s more important than ever to en- – you can’t afford misses. ing out their Web sites, ads and shopping
courage employees and recognize the work that they • What challenges will my customers have this them as frequently as possible.
do. Consider starting an employee-of-the-month year? Whether you sell to businesses or consum- 2010 will be a critical year.
program or rewarding employees for completing ers, all will still be dealing with effects of the recent “Trust and Integrity” should be the title of your
projects or meeting goals. economic downturn. Sit down now and anticipate business plan this year. Being trustworthy and in-
Awards don’t necessarily mean money. When what your customers are going to find most valu- sisting integrity be the keystone of all your business
an individual or a team has completed a successful able from you and then focus on that aspect of your dealings should (must) be your first two resolutions
project, one of the best rewards might be giving him business. of 2010. And come next December, you should
an afternoon off or telling them to sleep in until 10 In some cases it may be your flexibility as their remember them as the reasons for your business
and be at work by noon. business volume changes. It may be crafting special success in 2010.
42 MidDECEMBER 2009 The Business Journal
I
magine, as an entrepreneur getting ready to start The center also offers electronic databases that The center gets “a lot of aspiring business own-
a business, having access to detailed information patrons can access in the center or, in many cases, ers” looking for information before they begin their
about the market you’re about to enter, everything from their home or office through the library’s Web business, Moses says.
from the number of businesses already in the market Site using the bar code on their library card. Using the economic census and other sources,
to consumer spending projections by county. The extensive databases offer a way “to find de- the center can research how many businesses of
Those are samples of the kinds of informa- mographic information about your customer base,” the same kind are in a specific area, as well as even
tion available to patrons of the Public Library of Moses says. “You’re going to find some pretty amaz- more specific information such as how much money
Youngstown and Mahoning County’s Business ing reports that have been generated.” Accessing these business are making and how much they can
and Investment Center. This month the library is one of the databases, Moses found one such report expect to make, Mellor says.
marking its 85th anniversary of the center, which that showed projected consumer expenditures in While several library programs have seen cut-
has evolved and expanded from when its reference Mahoning County in 97 different areas not only for backs because of reduced state and local funding,
department began offering the community what had this year but for the year 2014. “So businesses who Moses notes that the center is “widely recognized
been termed “technical services.” are trying to find out how consumers spend money [as] a vital part” of the library’s services.
At one point known as the Science and Industry in Mahoning County would very easily able to find “We are still a library and in order to remain a
Center, the Business and Investment Center’s librar- this information,” she says. viable resource for the community, we know that we
ian, Hannah Moses, says center has two missions: to The center subscribes to four modules of Refer- have to find the funds for certain parts of the collec-
provide “timely and authoritative sources” for the ence USA, which is “unusual for a public library,” tion that are very widely used, and this is one of our
business community and for patrons looking for Moses says. Those include a health module, residen- strengths,” says Janet Lowe, library communications
answers for their personal investment needs. tial module and new business module. and public relations director.
Part of its mission involves maintaining a massive While the center is no longer the sole local “This is one of the ways that the library enhances
clipping file on area businesses that includes such source of this kind of business information, its book the community in ways you don’t think of,” she
often-researched former entities as Phar-Mor Inc. sources and data bases are much more specific and continues. “People think of libraries as providing
and continuing operations such as General Motors. involved, and will provide information faster and educational support to a community but we’re also
“Oftentimes we are called about those two in par- more accurately “than anything that you could pull contributors to the economic well-being of the
ticular,” she says. Other familiar names found in the up on Google,“ says Michele Mellor, supervisor of community.”
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The Business Journal MidDECEMBER 2009 43
Getting Ahead
Tweeting While You Work
Protect job, reputation sion. You’ll build a reputation as a
subject-matter expert and that could
when using social help you advance in your career.
networking sites. • Monitor yourself. Even if your
employer has a liberal policy about
Today, quality is luxury. Always
personal, unique and special.
It�s something you can define for
yourself and give to those that
matter most. At Philadelphia
Candies, our 90 years has
been founded on quality and
excellence you can taste. We
ex
use only the freshest ingredients,
and make all of our chocolate
centers from scratch. Our Cor-
porate Collection has some-
thing for every budget and
style. And with a devoted team
of experts to customize solutions
to your needs, and quanity
discounts available, our
Corporate Gifts can�t be beat.
Quality chocolates,
exceptional taste, since 1919.
Hermitage Factory & Store . 1546 E. State St . 724.981.6341; Boardman Location . Creekside Plaza Route 224 & Tippecanoe . 330.965.0785
Building
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for Our
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Future Tuesday, DECEMBER 15th @ 4:00PM
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The new LEED-certified ������������������������������������������������������������������������������������������������������������������
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Williamson College of �������������������������������������������������������������������������������������������������������������������
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Business Administration building ���������������������������������������������������������������������������������������������������������������
is scheduled for completion Fall 2010 ������������������������������������������������������������������������������������������������������������
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The Business Journal MidDECEMBER 2009 45
��������
PEOPLE, COMPANIES, MAKING NEWS
�
Boardman-Poland Road in Boardman. Authority loan program to eligible busi-
����������������������������� �������������
nesses in Mercer County.
Prima Health Care, Boardman, is ��� ���������� ��� �������� ����� ���������������������������������
opening Prima Express Care Jan. 14 at Kevin P. Gluntz has joined the Home ��� ��������� ����� ����� ������ �������������������������������������
its Salem office, 564 East Second St. Savings and Loan Co. as vice president ��������� ������� ����� ��������� ������
and deputy general counsel.
������������������������������������
Dr. Vincent Marino has joined Prima � � ��� ������ �� ����� �������� ���� ���� ��� �� ������� ������� ����� �� ��������
Health Care’s Boardman office, 7629 The Home Savings Charitable Foun- ������������������������������� �������������������������������������
Market St. He previously was medical dation recently presented Niles Com-
������������������������������������
director at the Austintown ER. munity Services with a check for $5,000
Dr. Brock Generalovich, a plastic for program suppor t. The nonprofit
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surgeon, also has joined Prima Health organization provides food, clothing and ����������� �������� ������� �� �� ������� �������� ��� ������� �� ����� ���
Care’s Boardman office. emergency services. ������������������������� �������� �������� �������
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Community Wealth Ventures Ohio DRS LLC, Youngstown, has been
Family Violence Training Project has recognized by N-able Technologies, On-
�������� �������� �������� ������������������� ��������� ���� �������
awarded a $50,000 grant to Help Hot- tario, Canada, as one of that company’s ��� ��� �������������� ���������������������� ��������� ����� ��������
line Crisis Center Inc. for support of the preferred providers of its network and ����������� �������� ������������������� �������������������
Tri-County Family Violence Prevention systems management software for ����� ������� ���� �����
Coalition. The funds were made avail- managed service providers and IT pro- ������������������������������������ ��������������������������
able through HealthPath Foundation fessionals. ���� ��� ����� ������� ������ ��� ����� ���� ���������������
of Ohio’s prevention of family violence Chappells House of Pictures & ���� ����� ��� ������� ������� ������ ���������������������������������
initiative. Frames, Salem, is exhibiting through ���� ��������� ��������� ������������ ����������� ��������� ��� ������� ��
Rocco Cickelli has joined Hill Barth Jan. 30 award-winning photographs by ������� ���� ��������� ��������� ����� ����������� ���������� ���������� ���
& King LLC, Certified Public Accountants Dr. Richard M. Fisher. ��� ������� ������ ������� ��� ���������� ������� ���� ������ ������� ��� �������
and Business Consultants, Boardman, St. Elizabeth Health Center , � � ����������������������������������� ��������������������������������������
as an associate. Youngstown, has received the Ameri- ������� ��������� �������������� � � ���� ����
Gerber’s Poultry Inc., Kidron, has can Heart Association/American Stroke ������������������������������������
selected Innis Maggiore, Canton, as Association’s Get With The Guidelines ����������������� ���������������������������������������
agency of record for adver tising and Stroke Silver Plus Performance Achieve- �� ����� ������ ��� �� ����� �������� ���������������������������������������
other communication services. ment Award.
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Dr. James Jamison, an orthopedic surgeon with Youngstown Orthopaedic Associates, accepts ������������������
on behalf of Forum Health Inc. an award from HealthGrades, an independent health-care
ratings organization, that ranks Forum’s Northside Medical Center in Youngstown as No. 1
in Ohio for overall orthopedic services. Presenting the award is Jackie Greiner. ����������������������������������������
46 MidDECEMBER 2009 The Business Journal
Sunrise Inn
Opens Store �������� ��������� ��������� ��
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In Austintown �����
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By George Nelson
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he recession and its effect are unfortunate, ��
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but Ken Haidaris says they helped to create
conditions favorable to the opening of his first
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chicken, but has seating limited to 20 people. The aris says. Because of the economy,���� real estate ���� and safety ���� reasons.���� � ������� ���� �� ��
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original Sunrise Inn opened in 1929 in downtown natural gas prices are down, and there is a “great” “We feel that we have a good product and that
Warren, followed by Sunrise Inn Express in How- available work force. ���� ���� will make the arrangements
people ���� to come get it,”
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land in 1999. “Unfortunately, with the economy now it has Fowler says.
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BY JEFFREY GITOMER
Sales Savvy
Is It a Holiday Greeting
Or Another Sales Pitch?
Know the difference. ing. Why don’t you share something
Your customers do. or give something that I perceive as
valuable to me?
’Tis the season to gather with fam- The message can still be about you,
ily and friends. To get closer, to share but one that helps me without asking
stories, to exchange gifts. me to buy something. I believe those
’Tis the season, to celebrate, to re- are separate messages.
unite, to remember, to eat, to drink, to If you sell clothing, give me a list
be merry, and er, to sell something. of five new things to wear to a holiday
’Tis the season dinner or holiday
of increased adver- What are you reading and de- party. That’s all –
tising. That’s great leting or pitching? Probably the don’t offer me 20%
news for the me- off; don’t even tell
dia businesses, but same stuff you’re sending. me your extended
short-lived once hours for the holi-
the first of next year rolls around and days. Do that in your weekly e-mail
the after holiday sales are over – unless magazine or newsletter. (Oh, wait,
they have discovered that the Internet you don’t have one.)
is their friend and that 2010 is the year So, as I’m completing this article,
of the Internet. the perfect Thanksgiving corporate e-
I’m getting a lot of mixed messages mail arrives. It’s from Dale Carnegie’s
these days: “Our sincere wish for a offices in New Jersey. Here ’tis:
happy holiday,” followed by a sales
pitch. Which is it? Are you wishing
“Jeffrey, Everyone at Dale Carn-
egie® Training of Central and South- �����������������������������������
me a great holiday? Or are you using ern N.J. would like to wish you and
the holiday as an excuse to ask me to yours an enjoyable Thanksgiving
buy your stuff? Holiday feast.
��������������������
Here’s how to find out if your mes- “As we take the Thanksgiving Day ������������������������
sage is sincere or just a timely pitch: break from our hectic business and
• Examine your messages. Who personal lives, it is the perfect time to �� �������������
does the wording favor? Are you reflect on the things to be thankful for: �� ����������������
screaming, “Me, me, me. Pick me”? Is Our family, friends and yes, our busi-
there anything in your message that’s ness associates, graduates and future
�� ������������
new? Or is it the same old “Wishing graduates. �� �������
you a happy holiday. Please buy our “To ensure your holiday is a huge �� ����������������
stuff” message that everyone sends. If hit this year, we wanted to share with
you want to wish me a happy holiday, you a great Web site by Betty Crocker �� �������������������������
do it – all by itself. If you want to sell that lists a number of cooking tips and �� �������������
me something, I’m OK with that, too. ideas. If you or someone you know is
Just be honest and sincere with both cooking this year’s holiday dinner, it ��������������������
messages. is a great link to visit.”
��������
• Where’s the value? What part
of this message will I keep? Are you
I clicked and found every recipe I
could imagine, from the most trusted ������������ ����������������������������
sending me your favorite poem? Are American name in cooking. All with �������� ����������������������
you sending a charming paragraph no cost, and no offer to buy anything. ������������
Mark Twain wrote 100 years ago that Maybe you can use this as an example
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symbolizes the spirit of the season? Or for your holiday message next year.
are you just reducing price, and slash- Here’s the holiday tip – be in touch ������������
ing the profit out of your business in with all your customers with a value ������
an effort to sell me something? message every week, and you won’t ������������
• What are you reading and delet- look like a hypocrite at holiday time. ��������
ing or pitching? Probably the same
stuff you’re sending. Jeffrey Gitomer, author of The Sales Bible, ������������
Now is the time to make a differ- conducts seminars, sales meetings and ������������ ��������������������
ence with value, and value messages. training programs. Reach him at 704 333 ������������ ������������������������
Now is the time for sharing and giv- 1112 or at salesman@gitomer.com.
48 MidDECEMBER 2009 The Business Journal
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The Business Journal MidDECEMBER 2009 49
HealthUpdate
Home Care Providers Wary of Cuts
Congress considers cutting
Medicare reimbursements by
as much as $55 billion.
By Dan O’Brien
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The Business Journal MidDECEMBER 2009 51
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52 MidDECEMBER 2009 The Business Journal
Legal Listings
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All American USA Taxi Inc., Warren. Incor-
Danmar Realty Inc., Campbell. Incorporators: porator: James Gallucci. Filed by: Bluedorn
Marina A. Tatarciuc, Paul Gabriel Tatarciuc. & Ohlin LLC, 144 N. Park Ave., Suite 310,
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Filed by: Marina Tatarciuc, 95 VanBuren Ave., Warren 44481. Agent: James Gallucci, 1962
Campbell 44405. Agent: Marina A. Tatarciuc, Tod Ave. SW, Warren 44485.
124 12th St., Campbell 44405. Brent’s Southern Grille Inc., Warren. Incorpo-
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The Business Journal MidDECEMBER 2009 55
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56 MidDECEMBER 2009 The Business Journal
The Business Journal MidDECEMBER 2009 57
RealEstateMarket Compiled by
Mark Heschmeyer
Featured Property
8301 Market St.
How Sweet It Is Co., the Warren-based maker of Big Dipper peanut brittle and
Carlton Cards Retail Inc., a division of American Greetings popcorn. The buyers paid $986,811 for the Gorant candy-
Buyer: Camise Development LLC Inc., has sold the Gorant Candies manufacturing plant at 8301 making plant.
Seller: Carlton Cards Retail Inc. Market St. in Boardman. The purchasing entity is Camise The manufacturing plant at 8301 Market St. is approximately
Development, a limited liability company made up of partners 52,000 square feet and was built in 1977.
Sale Amount: $986,811
John Cayten, James M. Miller and Martin Seidler. Carlton Cards acquired the plant in 2003 for $1.5 million when
Cayten and Seidler are also the founders of Big Dipper Food its parent, American Greetings, acquired Gorant Candies.
Gorant Chocolatier is the new operator of the Gorant candy factory at 8301 Market St. in Boardman. The real estate was purchased by Camise Development LLC of Warren for $986,811.
58 MidDECEMBER 2009 The Business Journal
December 11,
2009 Auto Loan Rates
������� CONSUMERS NATIONAL BANK – Salem FIRST PLACE BANK – Boardman
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Up to 60 Mos. 5.75 - 16.50 Up to 60 Mos. 8.00
10% Down
Rate varies based on applicant’s credit rating
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The Business Journal MidDECEMBER 2009 59
December 11,
2009 Mortgage Rates �������������
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DOLLAR BANK MORTGAGE CENTER ARM 5% Down 5 Yr. 4.00 — 0+costs ������������
Cleveland Fixed 5% Down 30 Yr. 4.875 — 0+costs
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60 MidDECEMBER 2009 The Business Journal
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East Liverpool Fixed 5% Down 30 Yr. 5.25 — 0+costs
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The Business Journal MidDECEMBER 2009 61
A
s he stood Dec. 3 among business and civic
leaders on a cold afternoon in his hometown,
Warren native Mark D. Marvin discovered one
essential he will need to do business here – a coat.
“I live in New Mexico and it’s typically sunny
there,” he said at an outdoor press event to announce
that his company, Reinforcement Solutions Inc.,
would build a new manufacturing plant on West
Market Street. Marvin, a 1983 graduate of Warren
Harding High School, is president of The Marvin
Group Inc. and owns Reinforcement Solutions.
His company, now based in Allentown, Pa., makes
resistance-welded wire reinforcement, which is used
to reinforce concrete structures, said William C. Gal-
lenz, Reinforcement Solutions president. “Anything
from highways, tunnels, high rises – any concrete
structure you see” could use the company’s product,
he added.
“We did a lot of research and kept coming back
to this area and saying, ‘Why not?’ ” he said. “We
know there’s good labor here,” which was another
“big factor.”
The plant, a $28 million project, is eventually
expected to employ 65 workers, said Walter Good,
vice president of economic development, business
Mark D. Marvin, owner of Reinforcement Solutions Inc., and William C. Gallenz, company president, were to break ground Dec. 3 but
retention and expansion for the Youngstown/Warren the site was too muddy for the ceremonial shovel turns. Still, they gathered reporters and political leaders for the press event.
Regional Chamber. The company owner “looked
at a lot of options and he ultimately wanted to do Marvin outlined an ambitious schedule for the ule is very possible.”
something good for his hometown,” he remarked. project, which will include a 60,000-square-foot Hiring will begin with a single shift, with plans
The project amounts to the largest private invest- warehouse and an office building of up to 18,000 to eventually increase to three shifts as business
ment in the city in years, Good said. The positions, square feet. With plans to move forward as weather permits, he said.
which will require skills in advanced manufacturing, permits, he wants to begin digging footers over the “We have another facility in New Mexico that’s
will pay wages in excess of $40,000 per year. next few weeks, pour the slabs and begin erecting about one-third the size of this,” Marvin said. “This
Mayor Michael O’Brien recalled that he received the building sometime in January. is going to be our primary location. It’s going to be
his first phone call from Marvin a little less than “Hopefully we can keep that timetable moving our headquarters location as well.”
two years ago. From there it took “a lot of collec- forward,” Marvin said, putting the company on track The 17-acre site gives the company “plenty of
tive work” to bring the project about, he said. He to begin hiring in July for production in August. room to expand,” he added. If business permits,
predicted that the plant would be “the first of other The schedule is “aggressive,” he acknowledged, within five or six years the plant could be expanded
developments in this particular section of town.” but “if we can keep moving, we feel like that sched- by another 60,000 square feet, he said.
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