D5.3.3 Collaboration Report v1.0

This deliverable describes the collaboration activities undertaken by the project during the 3rd
year.

D5.3.3
Collaboration Report
Athanasios Voulodimos (ICCS), Michael Boniface (IT Innovation)
2014-09-30

www.experimedia.eu
EXPERIMEDIA Dissemination level: PU
Copyright ICCS and other members of the EXPERIMEDIA consortium 2014 1

Project acronym EXPERIMEDIA
Full title Experiments in live social and networked media experiences
Grant agreement number 287966
Funding scheme Large-scale Integrating Project (IP)
Work programme topic Objective ICT-2011.1.6 Future Internet Research and
Experimentation (FIRE)
Project start date 2011-10-01
Project duration 36 months
Activity 5 Legal, sustainability and promotion
Workpackage 5.3 Collaboration
Deliverable lead
organisation
ICCS
Authors Athanasios Voulodimos (ICCS)
Michael Boniface (IT Innovation)
Reviewers Stephen C. Phillips (IT Innovation)
Version 1.0
Status Final
Dissemination level PU: Public
Due date PM36 (2014-09-30)
Delivery date 2014-09-30


Table of Contents
1. Introduction ........................................................................................................................................ 3
2. FIRE Landscape ................................................................................................................................. 4
3. FIRE Community Collaboration Events ........................................................................................ 6
3.1. FIRE Forum .............................................................................................................................. 6
3.2. FIRE Board ................................................................................................................................ 6
3.3. EXPERIMEDIA at Future Internet Assembly (FIA) Athens 2014 ................................. 7
3.3.1. Hands on FIRE Event, ........................................................................................................ 7
3.3.2. Workshop Cross-breeding social networks and networked media in the
Future Internet ...................................................................................................................... 7
4. EXPERIMEDIAs collaboration with other projects .................................................................. 9
4.1. 3D Live ..................................................................................................................................... 10
4.1.1. Overview .............................................................................................................................. 10
4.1.2. EXPERIMEDIAs contribution to 3D Live .................................................................. 10
4.1.3. 3D Lives contribution to EXPERIMEDIA .................................................................. 11
4.2. STEER ...................................................................................................................................... 12
4.2.1. Overview .............................................................................................................................. 12
4.2.2. EXPERIMEDIAs contribution to STEER ................................................................... 12
4.2.3. STEERs contribution to EXPERIMEDIA ................................................................... 13
4.3. FUSION ................................................................................................................................... 14
4.3.1. SME Offering ...................................................................................................................... 14
4.4. AmpliFIRE .............................................................................................................................. 17
4.4.1. FIRE Dissemination Working Group ............................................................................. 17
4.4.2. FIRE KPIs Working Group ............................................................................................. 20
4.4.3. AmpliFIRE Workshop: Doing fore-front IoT using FIRE testbeds .......................... 21
4.5. IoT Lab ..................................................................................................................................... 22
5. Conclusion ......................................................................................................................................... 23


1. Introduction
The deliverable describes the activities performed in the context of work-package 5.3
Collaboration during the third and final reporting period (Year 3). Work-package 5.3 deals with
promoting the collaboration between EXPERIMEDIA and other FIRE projects as well as
contributing to the development of the overall FIRE technical strategy.
Work-package 5.3 is framed in Activity 5, which is devoted to Legal, sustainability and promotion
issues and is fully described in Annex I - Description of Work. The objective of this document is
to provide account of the collaboration activities within FIRE developed during Year 3 of the
project.
In these year 1, EXPERIMEDIA has successfully established awareness within the FIRE
community and among the ecosystem of the partners. Dissemination activities undertaken are
reported in D5.2.3 First Dissemination Report and will not be repeated here. In year 2
EXPERIMEDIA, participated in the Future Internet Assembly in Dublin in May 2013, supported
the 3D Live and STEER projects, and continued engagement in the FIRE Community (Forum
and Board). In this final report we describe the current FIRE landscape (Section 2), contributions
to FIRE Community Collaboration events (Section 3), and collaboration with specific FIRE
projects including 3D Live, STEER, FUSION, AmpliFIRE and IoTLab (Section 4).


2. FIRE Landscape
FIRE was established from a core of networking testbeds aimed at investigating some of the
fundamental issues of the network infrastructure. Driven largely by universities the debate in the
early years focused issues such as clean slate vs. evolutionary design, tussles between networking
stakeholders, the role of experimental methods in computer science and the relationship with
international initiatives in the US, Korea and Japan.
The launch of the European Future Internet initiative and the Bled declaration provided a turning
point in FIREs aspirations. The Future Internet offered a convergence narrative between
Networks, Services, Internet of Things, Content and Security and importantly provided a new and
important context for FIRE facilities. Suddenly FIRE had to consider not only interesting network
research challenges but also how FIRE can deliver general purpose reusable facilities for the Future
Internet community avoiding the duplication of effort of testbeds developed within individual
research projects. In essence FIRE was now meaningful in the context of the Future Internet and
needed to serve the research communities that they represented.
The work programme for ICT-Call 5 was the turning point, when this strategy was implemented.
Two facilities were funded targeting Objective 1.2, Software and Services (BonFIRE, TEFIS), one
targeting Objective 1.3 Internet of Things (SmartSantander), another building on an important
emerging US networking technology OpenFlow (OFELIA), and still another targeting cognitive
radio networking (CREW). In ICT-Call 7 the reach was extended to Objective 1.5 social and
networked media (EXPERIMEDIA), user centric networking (CONFINE) along with a
consolidation of previous networking facilities PanLab and OneLab (OpenLab). The divergence
of testbeds after Call 5 raised concerns about duplicate efforts for developing tools to support the
experimental lifecycle. This resulted in the addition of a federation IP into the work programme
for Call 8 (Fed4FIRE) with the objective of bringing together different efforts through a common
high level federation framework. Federation and Virtualization are two long-standing objectives
of networking research, both having somewhat loose definitions with some variation from one
research project to the next. Federation, as seen in the OneLab series of projects starts with
common identity management (logins and access) and proceeds in steps to include common
experimental control planes for the dispatch of experiments and collection of the resulting data.
Virtualization, allowing the network to be managed in different ways for different types of data in
transit or by different applications, is one of the objectives of the OpenFlow software employed
in OFELIA. The time lines of FIRE facility projects is shown in Figure 1 with the coverage of
facility projects shown in Figure 2.

Figure 1: Timeline of FIRE Facility projects 2008-2014

Figure 2: FIRE projects 2014
Call 10, when 3D Live and STEER were funded, introduced the notion of STREP projects being
explicitly supported for facility projects. 3D Live works closely and is supported by the
EXPERIMEDIA project and the BonFIRE Foundation. These relationships are explored in more
detail in the following section.

3. FIRE Community Collaboration Events
The FIRE community is organised around a series of events organised and led primarily by the
AmpliFIRE project. This section describes the participation of EXPERIMEDIA within those
events.
3.1. FIRE Forum
The FIRE Forum is the FIRE Community event aiming to gather and exchange information
within a broaden community. The FIRE Forum includes all stakeholders from all FIRE related
initiatives, as well as all other interested parties and project representatives. The objective is to have
a place where all stakeholders can interact and exchange information, and possibly find out to
strengthen common work. Stakeholders involved will include all FIRE projects (IP, STREP, CSA),
representatives from projects outside FIRE (FI-PPP, CIP Smart Cities, EIT ICT Labs, Living
Labs, etc.), and others (DAIR, GENI, AsiaFI, etc.). The FIRE Forum is an annual meeting (more
if relevant).
The 1st FIRE Forum was October 2013 in Ghent, Belgium. ICCS represented EXPERIMEDIA
on a panel Trends in Networking Technology, Software and Services
The 2
nd
FIRE Forum is planned for Oct 15th 2014, Brussels. This specific edition of the FIRE
Forum will focus on IoT and 5G (TBC) and will also involve Japanese experts to discuss FIRE
cooperation at the international level. The final agenda has not been distributed but results from
EXPERIMEDIA, especially in relation to the EXPERIMEDIA Association, will be disseminated
by partners attending.
3.2. FIRE Board
The FIRE Board is responsible for steering FIRE and related initiatives towards H2020. The
FIRE Board includes, in addition to the FIRE representatives and representatives of the EC
Experimental Platforms Unit whenever relevant, 1 or 2 representatives of each other initiative
which is deemed relevant to interact with FIRE and extend its reach, in terms of expanding both
the offer and the potential users. FIRE Board meetings is held 2 or 3 times per year and is generally
co-located with meetings of AmpliFIRE, Fed4FIRE, FUSION, and CI-FIRE or other relevant
events.
The main objectives of the FIRE Board is:
Define and continuously refine the FI and FIRE Vision towards H2020.
Expand the involvement of other stakeholders of the Future Internet community: FIRE
STREPs, FI-PPP, EIT ICT Labs, CIP Smart Cities, Living Labs, National Labs.
Continue to discuss common topics of interest in this wider community, such as
sustainability, business models, federation and governance.
Maintain the FIRE portfolio and capability analysis activities, and FIRE service offer
portfolio.

Further develop an adequate web-based portal to facilitate user access and search,
containing an overview of facilities with links to the respective websites containing the
details, hence raising the visibility of the latter.
Encourage more involvement of research projects inside and outside FIRE with the
FIRE facilities.
FIRE Board meetings and contributions from EXPERIMEDIA are as follows
30 Jan 2014, IT Innovation represented EXPERIMEDIA contribution to the terms of
reference of the board and technical discussions
11 Jun 2014, IT Innovation represented EXPERIMEDIA on the board meeting and
presented EXPERIMEDIA approach to attracting users as part of the FIRE Value
proposition for attracting Users session
18 September 2014, Munich, Germany. ATOS contributed EXPERIMEDIAs
contribution to the FIRE Roadmap as part of the session on FIRE and software and
services: Clouds, Big Data, IoT and New Media of the FIRE Board meeting in
September 2014 in Munich (David)
3.3. EXPERIMEDIA at Future Internet Assembly (FIA) Athens 2014
The FIRE community is an active contributor to the Future Internet Assembly. During the
reporting period the final FIA in Athens was organised.
3.3.1. Hands on FIRE Event,
EXPERIMEDIA supported hands on fire booths with STEER and 3D Live, providing posters
and promotional material for media related projects in FIRE. The demonstration included 3D Live
technologies that have been taken up by the EXPERIMEDIA facility as part of the 3DCC.

Figure 3: EXPERIMEDIA, 3D Live and STEER Booth at FIA Athens
3.3.2. Workshop Cross-breeding social networks and networked media in
the Future Internet
A workshop was organised by the STEER, BIG and VCONECT connect projects. The outline of
the workshop is given below:

Social media already influence social relationships thus changing social structure enabled by
technological advances. These advances transform the environments we are surrounded by, as
they introduce new kinds of interactions between humans and objects. It is therefore natural for
users within this emerging social cyberspace to demand the kind of media experiences they are
accustomed to in their daily lives with the community type of communications being at the central
stage.
To this end, there is a compelling need to address this community-centric digitally-based
ecosystem. In this workshop we will debate how this cross-breeding of social networks and
networked media can support the explosion of user generated content, ubiquitous access to
everything, as well as embrace emerging community-centric media services. With the participants,
we aim to explore the synergy between social media analytics and networked media delivery and
its impact on user experience. Part of this synergy is the discovery of hidden relationships residing
in the information/data generated by the communities which provides valuable feedback to a range
of highly interactive services.
We invite researchers, industry and SMEs active on the crossroads of social and networked media
to attend and participate, and to collaborate on a roadmap for socially networked media in the
Future Internet. During the workshop, presentations will be mixed with a moderated fishbowl-
type discussion, with ample interaction with the audience.
ICCS presented a talk titled Leveraging social networks for enhanced cultural experiences. The
talk presented work on ways to incorporate social networks into collective cultural and educational
experiences and combine them with multimedia services to create a fresh, immersive and
interactive experience. The employment of social networks also allows the collection of valuable
real-time feedback, the analysis of which can significantly help draw conclusions and improve the
offered experience. The talk will include a presentation of results from the EU FP7 project
EXPERIMEDIA, related to the experiments at the Foundation of the Hellenic World venue.
Presented by Dr. Athanasios Voulodimos, National Technical University of Athens


4. EXPERIMEDIAs collaboration with other projects
EXPERIMEDIA has developed collaborative relationships within the FIRE programme as shown
in Figure 3. EXPERIMEDIA provides a hub for experiments in the Future Media Internet whilst
engages with significant support actions. Two STREP projects 3D Live and STEER started in
2012 that aim to use the EXPERIMEDIA Facility. Smart Venue partners (Schladming and CAR)
provided letters of support during the proposal stage although access to resources is subject to
negotiation. The general model is that the STREPs perform a set of advanced experiments using
resources from the EXPERIMEDIA facility. The experiments present novel examples of Future
Media Internet systems and therefore provide driving requirements for facility features. In some
cases technology developed in the STREPs may be incorporated into the facility should sufficient
generic applicability be identified. EXPERIMEDIA provides a set of resources to the STREPs for
experimentation. The resources can consist of software for managing experiments, FMI enabling
technologies and access to real-world locations for performing trials.

Figure 4. The primary collaborative relationships with EXPERIMEDIA within the FIRE programme
The support actions AmpliFIRE and FUSION offer important services to EXPERIMEDIA.
AmpliFIRE is leading the FIRE community, organising events, and leading cross project activities
such as a technical working group. FUSION is responsible for engaging SMEs in FIRE. With
EXPERIMEDIAs focus on SMEs throughout the project the relationship with FUSION has
been important.
The specific details of each collaboration are given in the following sections. Note that the
statements on collaboration are replicated in associated collaboration deliverables from 3D Live
and STEER. Both projects are promoted prominently on the EXPERIMEDIA website and have
associated pages describing specifically the nature of the collaboration.

Figure 5. Screenshot of the collaborative experiments page from EXPERIMEDIAs website
4.1. 3D Live
4.1.1. Overview
3D-LIVE and EXPERIMEDIA are EU projects that share significant overlap in their ambitions
to push forward the frontiers of Future Media Internet (FMI) technologies and user experiences.
In each case, a variety of stakeholders have come together to imagine, assemble, integrate and
evaluate innovative technologies that will offer new, interactive and engaging experiences for users
taking part in novel, venue based activities. What do these two projects offer each other and how
can these offerings provide mutual benefit? How are these offers exchanged through
collaboration?
The concept of the Twilight Space, where experiences can be created through interactive
immersive environments linked to real-locations, advances the state-of-the-art in content
production and will create new forms of user experience. By mixing content from real-time
environment and human sensors indoors and outdoors virtual and augmented environments will
be created supporting use cases such as skiing, running and golf. Participation in such
environments requires significant investigation due to new modalities of interaction being
facilitated.
4.1.2. EXPERIMEDIAs contribution to 3D Live
EXPERIMEDIA has provided access to Schladming (through negotiation with the venue
representatives, Schladming2030) as a prestigious skiing venue for 3D-LIVE experimentation. The
Schladming venue has an international reputation and hosts high profile skiing events and
competitions (most recently, the 2013 FIS Alpine World Skiing championships). Additionally, the
venue enjoys a strong and vibrant skiing community in and around the area as well as attracting
many thousands of visitors annually. To date, EXPERIMEDIA consortium members have made

significant progress in developing Schladming for the realization of 3D-LIVEs skiing scenario,
namely:
Period 2 (Oct-12-Sep-13)
o Disseminating 3D-LIVE project ideas to Schladming2030
o Collaboration with Schladming2030 to arrange appropriate access to a physical slope
for experimental runs
o Providing access to 3D model data for the virtual reconstruction of the physical
world skiing slope
o Collaboration with Schladming2030 to arrange experimentation with users from the
local community
Period 3 (Oct-13-Sep-14)
o Co-creation workshop with venue representatives to explore 3D Live scenarios,
especially focusing on outdoor users
o Execution of Live 1 and Live 2 experiments at the Schladming Smart Venue
o Providing access to additional 3D model data for world championship slope required
for the final Live 3 scenarios
The Schladming2030 group offers positive and active support (in conjunction EXPERIMEDIA
coordination) for the 3D-LIVE project and related EXPERIMEDIA experimentation within their
skiing venue.
EXPERIMEDIA is already actively engaged in FMI based experimentation in a number of venues
and with a variety of technical partners. EXPERIMEDIAs experiences and understanding of
managing highly interactive, venue-based experiments is a valuable asset for the 3D-LIVE project
with respect to developing an experimental design and mapping it to an observational
infrastructure.
A significant challenge that the EXPERIMEDIA project has addressed is the coordination of a
wide range of experimental observation data including quality of service (QoS), quality of
experience (QoE) and quality of community (QoC) metrics. In a FMI venue based scenario,
experimenters need to be able to marshal these different observations (originating from potentially
many different technical platforms and applications) within a unified experimental process and
data framework. To this end, a core component of the EXPERIMEDIA baseline technology set,
called EXPERIMonitor, has been provided for use within 3D-LIVE. In brief, the
EXPERIMonitor provides the 3D-LIVE experimenter with an experimental monitoring system
that manages experiments and collects metric data from systems instrumented using its API. The
3D-LIVE system architecture now includes the development of EXPERIMonitor clients to
provide metric data for each of its three experimental scenarios.
4.1.3. 3D Lives contribution to EXPERIMEDIA
The 3D-LIVE project explores three game orientated mixed reality scenarios in which
geographically separated users are connected via virtual and augmented reality interactive systems

(some outdoors, some indoors). Each scenario has been crafted to deliver a physical/gaming
experience that is shared by all users achieved only through the unique integration of sensors,
interaction devices and VR/AR technologies that the 3D-LIVE project is developing. This rich
experimental context provides EXPERIMEDIA with a unique opportunity to further explore the
development of cutting edge FMI systems and also to enhance experimental methodologies to
provide insight into their application within FMI supporting venues.
User engagement in 3D-LIVE is multi-faceted users are not just expected to take part in
experimental runs, but also contribute to the overall design process. Within the 3D-LIVE user
experience (UX) design process, individuals from related venues and online communities have
engaged in co-creation design discussions using scenario-based foci. The output has provided
valuable feedback on the concepts and realization of the mixed reality experience the project
expects to deliver. EXPERIMEDIA has significantly benefit from the understanding and
application of the specific UX driven design methodology proposed by the 3D-LIVE project
(WP1) since it adds highly relevant knowledge to the FMI development process as a whole. The
lessons learnt have been incorporated into the new EXPERImonitor dashboard and approaches
for monitoring QoE into the metric model
Finally, and unique to 3D-LIVE, the project offers an exciting opportunity to explore real-time,
mixed reality technologies in an experimental context. The rich array of sensors, reconstruction
systems and VR technology that is brought together under one roof represents a bold step
forward for the state-of-the-art in immersive environments; the technical innovations created here
will be of significant value to both projects and may be of significant value for future exploitation.
4.2. STEER
4.2.1. Overview
STEERs objective is to make significant advances in Social Telemedia research and practices, and
engineer an operational Social Telemedia environment customized to support various innovative
experiments. STEER envisages a community-centric digitally-based ecosystem which it refers to
as Social Telemedia, as a cross-breeding of social networks and networked media. STEER
contributes new technology enablers such as overlay network components, media synchronization,
metadata extraction and bandwidth monitoring. STEER will develop a Social-Aware Media
Enabled Cloud architecture and integrate with FIRE facilities such as OpenLab and
EXPERIMEDIA. The two main scenarios being considered are live augmented broadcasting and
collaborative story telling.
4.2.2. EXPERIMEDIAs contribution to STEER
EXPERIMEDIA provided access to the Schladming smart venue during the 2013 winter season
at a point in the STEER project when the first prototypes were being trialled. Experiments were
conducted with participants drawn just from the STEER consortium as the technology was at that
time at an early prototype stage. Valuable insight into live testing of technologies was gained from
this experience.

The EXPERImonitor system developed in EXPERIMEDIA has been used in the STEER project.
Many of the technologies integrated in the STEER project already had existing monitoring systems
that were able to answer the experimental questions posed. In the case of the Live Augmented
Broadcast experiments, such as at the World Championship Rowing event, the EXPERImonitor
software was integrated and used to gather extensive metric data regarding the passage of video
data (QoS) through the complex encoding and distribution system.
The STEER project also benefitted from EXPERIMEDIAs prior experience in running
experiments, attracting participation and understanding of ethical issues.

Figure 6: Live Augmented Broadcast component deployment
4.2.3. STEERs contribution to EXPERIMEDIA
STEER defined two use case scenarios based on a ski holiday in Schladming. The scenarios focus
on the relationship between visitors, multimedia content and FMI infrastructures both during live
events and afterwards. The scenarios are well aligned with experiments conducted at Schladming
and offer some interesting additions. Firstly, the scenario considers how to synchronize broadcast
and user generated content delivered to mobile users. This is a new experiment scenario and,
although getting access to broadcast rights may not be possible at all Schladming events, STEER
can demonstrate technical feasibility of the approach and use the results to engage wider
broadcasters in the conversation. Secondly, STEERs P2P media caching strategies, which include
the use of peers such as home-gateways, provide mechanisms that can adapt content delivery to
varying levels of infrastructure QoS. Adapting applications and services to the available network
performance is an important aspect for system operations to maintain level of UX but also in
experimentation to understand the relationship between QoS and UX.

These use-cases and the feedback from the use of EXPERImonitor in STEER have influenced
the development of the EXPERImonitor system.
4.3. FUSION
4.3.1. SME Offering
In order to help SMEs discover more easily which FIRE testbeds can be useful for them, FUSION
has created a Use Case sample offer that testbeds can provide to SMEs.
FUSION will uses the information provided via these templates when contacting SMEs directly,
or SME Clusters and will create a catalogue to be made publicly available via the FUSION web
site (and possibly via the FIRE portal) that shall help potential testbeds users to understand and
choose the testbed that better fits their needs. This exercise helps FIRE testbeds providers to
increase their visibility, gain more users and thereby contribute to the sustainability of the offered
experimental frameworks.
The EXPERIMEDIA Template completed is given below
1. SME profile SME creating mobile applications targeting advanced wearable
technologies (e.g. smart ski goggles) and exploiting heterogeneous real-
time information sources

2. Problem Statement Access to real-time information is essential for visitors participating in
outdoor activities such as skiing. Information about the status of lifts,
slopes, navigational hints, weather, hospitality, community activities,
and a resort can all enhance visitor experience. Accessing information
using smart phones is difficult when participating in physical activities.
Delivering real-time information to heads up displays such as Smart
Ski Goggles has the potential to simplify timely access.
3. Experiment Description The experiment investigated how to enhance visitor experience while
skiing on a mountain by delivering real-time information and
navigation system using state-of-the-art data goggles incorporating a
heads up display (Oakley Airwave). Information about lifts, slopes,
weather, hospitality, social media and even navigation (e.g. to huts and
lifts) were integrated into a single application allowing users to explore
the region according to their interests. A co-creation approach was
used to develop a tailor-made solution that considered the value of
information from the end users needs. Evaluation of the solution was
undertaken through live trials with user participants at the Schaldming
Smart Venue Ski Resort. Business model workshops with data and
service providers within the local region explored cost, revenue and
price points for long term viability of the service.
4. Steps of Experiment 1. Requirements definition and conceptualization: Engage user groups
in co-creation activities, including deep analysis with focus groups
and broader engagement through online surveys. Scoping features
important, features to implement and features that users would pay
or rent.
2. Experiment design: definition of tests and observational study
parameters including QoS metrics (applications and services) and
QoE metrics (user experience).

3. Execution of live trial 1 with user participants focusing on technical
viability and usability of the solution
4. Execution of live trial 1 with user participants focusing on user
experience
5. Business model workshop to decide how the service could be
operated
5. SME Prerequisites Provide a contact point at Schladming for each experiment who
understands the needs to regional stakeholders
Provide access to the Schladming Smart Venue for live trials
Support the recruitment of participants of required demographics
Support SMEs in experimental design covering methodology,
QoS/QoE metric definition and system instrumentation
Support for ethical oversight of experiments including data protection
Negotiate access to closed data sets from local providers
6. Testbed services offered
and deployment
conditions
EXPERIMEDIA is a multi-venue experimentation service for
research and development of novel Internet products and services
aiming to deliver new forms of social interaction and user experience.
EXPERIMEDIA provides customers with access to the resources
necessary to study the relationship between Quality of Service and
Quality of Experience. Specifically EXPERIMEDIA offers:
Access to live events at venues with associated user communities
A flexible experimental software and service platform
instrumented for experimentation and customisable for
deployment at different venues
The combination of live events, venues, user communities and an
advanced technology platform accelerates product and service
innovation by allowing companies to co-create solutions in real
contexts with end-users. EXPERIMEDIA characterizes live events as
any cooperative human activity that can be enhanced from access to
real-time information delivered by the Internet. Examples live events
include:
A 1000 spectators attending a two day ski championship at a ski
resort
An athlete participating in a one hour sports training session with
a coach and sports scientist
A group 50 students attending a one hour interactive virtual reality
presentation about ancient Greece
A small group of hikers on a day trip on a mountain, a round of
golf or a trail run
There are two types of user entry point:
Offer by market sector (Sports Training and Science, Cultural
Learning, Outdoors and Leisure): the sectorial offer provides a
link between generic media technologies and specific user
experiences. By providing this connection, EXPERIMEDIA
simplifies the entry point for customers and offers predefined
customisations of the platform for deployments at predefined
target venues.
Offer for any sector (Anywhere): the anywhere offer allows the
customer to run experiments using the EXPERIMEDIA platform
at any venue studying a live event of their choice. Here the
customer selects the services and software they need from a

customisable list and may need to localise the software for their
specific deployments.
The EXPERIMEDIA software and service platform provides a set of
media services supporting different types of content: pervasive,
audio/visual, social and 3D. The software and services have been
instrumented for deep levels of observability for use within
experimentation and technology trials. What this means is that each
service has a corresponding service model with QoS metrics that are
reported and available to the testbed user during experimentation.
Such detailed metrics are necessary for customers to explore the
relationship between QoS and QoE. These types of metrics are
typically not available from equivalent commercial services. In addition
a semantic provenance model is offered that allows user centric
activities and interactions to be tracked and linked to detailed metrics.
This capability is important to allow customers to track users in open
studies and to explore correlations between QoE, system interaction
and system performance.
Access to the service platform is achieved by a self-service interface
that allows customers to propose an experiment and select the services
they require by venue. Each venue has a specific preconfigured service
bundle that is a subset of the overall platform offering. Where the
customer selects any venue a customisable list is provided that allows
them to select the services which they need.
7. Expected Benefits for
testbed users
The benefits for testbed users classified into socio-technical and
economic aspects. Each live event captures a distinct user experience
to be enhanced along with providing temporal and spatial constraints
associated the activity and its location, technical constraints associated
with available infrastructure and socio-cultural constraints associated
with the user communities being targeted. Dealing with contextual
factors is a major challenge for experimenters aiming to develop
generic solutions for Internet deployments and to understand how to
address barriers to adoption of technology. In addition the ability of
media technologies to connect people in real-time across distant
locations can create new opportunities for interaction with live events.
From an economic perspective, EXPERIMEDIA provide
experimenters with access to an entry point in a potential market. This
entry point can lead to both direct (selling to EXPERIMEDIA venues
and visitors) and indirect sales. Each venue offers a technology
showroom providing high visibility marketing of experiment results.
Through the Smart Ski Goggles experiment, the SME could research
how real-time information could be used in data goggles, what data
value chains need to be created and how to deal with open, closed and
private data. Even if the focus was on a specific model (Oakley
Airwave) the SME has deducted valuable insights for the general work
on such kind of services and software which is leading towards a
commercial deployment of the service within Schladming
7. Expected Benefits for
testbed providers
EXPERIMEDIA could further develop software components (e.g.
EXPERImonitor) to concrete needs and experiences of the
experiment, e.g. simultaneous user participants, validation of causation
models, etc. The Schladming Smart Venue got a trial service which
could be explored with local stakeholders to understand how to offer a
new and innovative service to its visitors. The excellent media
coverage (print, online, radio, TV) about the exciting new service was
beneficial to Schladming and EXPERIMEDIA. With a commercial

service expected to be launched in 2015, EXPERIMEDIA has
transitioned a research prototype to an innovative commercial service.
This is the outcome that demonstrates the value of the results and
benefits to all.

4.4. AmpliFIRE
AmpliFIREs primary activities include:
FIRE vision and Roadmap
FIRE and KPIs
FIRE Dissemination
4.4.1. FIRE Dissemination Working Group
EXPERIMEDIA has actively contributed to the FIRE dissemination working group, providing
contributions on request by AmpliFIRE. This includes
RSS feeds to the ICT FIRE news site
Regular Tweets targeted at the FIRE community
SME experiment success story
Contribution to the 2014 FIRE brochure

Figure 7: Experiment Success Story
1

1
http://www.ict-fire.eu/home/success-stories/experimedia.html#c1216

Figure 8: EXPERIMEDIA in the FIRE Brochure

4.4.2. FIRE KPIs Working Group
AmpliFIRE has initiated a collaboration activity on monitoring the effectiveness of FIRE projects
within the programme. A set of key performance indicators have been defined to measure various
impact factors. The roles and overall process for KPIs is shown in Figure 9.

Figure 9: Overall process for collecting KPIs
EXPERIMEDIA participated in a conference call to discuss the AmpliFIRE proposals where
although the process was considered clear there was a desire for a common platform to ease the
process of data gathering. The KPI focus on three areas: FIRE platforms, Experiments and Long
term evolution. EXPERIMEDIA was selected as a test project to collect KPIs and was request to
complete a questionnaire. Information was provided on technology domains, contribution of
funding to experiments, satisfaction survey, FIRE sector MMs, relationship to STREPS, etc.

Figure 10: FIRE KPI Questionnaire
4.4.3. AmpliFIRE Workshop: Doing fore-front IoT using FIRE testbeds
AmpliFIRE organised a workshop during IoT week focused on how FIRE testbeds could be used
for IT research
http://www.ict-fire.eu/news/view/article/doing-fore-front-iot-using-fire-testbeds-workshop-
on-the-iot-week.html
IT Innovation presented a talk on EXPERIMEDIA: Using live events to drive SME innovation
focusing on how to SME engagement in innovative service development.
The session started with an introduction about FIRE given by Georgios Tselentis from the
European Commission, and then Monique Calisti from AmpliFIRE gave an overview of the FIRE
IoT portfolio and value-propositions targeted at IoT developers. After that Sebastien Ziegler from

the IoT Lab project and Nirvana Meratnia from the SUNRISE project presented their facilities
and examples of use-cases, followed by a talk by Michael Boniface from IT Innovation on how
FIRE can support SME innovation based on the experience gained from the EXPERIMEDIA
project.
At the end the workshop a brief discussion was held between the audience and the presenters, on
the offer of FIRE in general, and on the applicability of FIRE for IoT in particular. One issue
raised by the audience was the difficulty for people not involved in FIRE to understand at a high-
level what FIRE is offering, and as a result the difficulty to find the right testbed for their specific
needs. It was discussed how it is felt that entering a collaboration is only possible after getting in
contact with the individual testbeds. Also the descriptions about the testbeds could be less heavy
and should be less testbed specific, focusing more on their offering. What was suggested was to
better convey the FIRE message and to target offerings per market segments, as well as to organize
similar sessions in the future under a different title: not necessarily mentioning FIRE in the title,
but clearly highlighting the value for the audience that is to be addressed. Of course, this does not
only concerns the title of sessions: it is important to convey the FIRE message using a language
that is understood by the particular audience addressed, meaning that FIRE-specific terminology
should be translated into terms commonly used and understood by the key stakeholders.
4.5. IoT Lab
IoT Lab is a European Research project which aims at researching the potential of crowdsourcing
to extend IoT testbed infrastructure for multidisciplinary experiments with more end-user
interactions. IT Innovation was invited to present EXPERIMEDIA results to the IoT Lab
consortium during an IoT Lab conference call. IT Innovation presented the architecture of
EXPERIMEDIA and discussions focused on the common use of tooling such as
EXPERIMonitor. The outcome was agreement to share technologies where possible between the
two projects considering similarities in experiments.

5. Conclusion
This deliverable provides a record of the collaboration activities undertaken during the third and
final year of the EXPERIMEDIA project. EXPERIMEDIA has been actively involved in the
FIRE environment. EXPERIMEDIA continues to actively collaborate with 3D Live and STEER
STREP projects supporting experiments through access to venues and technology, specifically
EXPERIMonitor, and promoting results at the FIA, Athens. Engagement with FUSION has
helped promote EXPERIMEDIA to SMEs whilst engagement with the FIRE community through
Forum, Board and working groups (dissemination, KPIs, technical) has ensured that the results of
EXPERIMEDIA are made available to the community, increasing the impact of the project. In
addition,

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This deliverable describes the collaboration activities undertaken by the project during the 3rd

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