Submitted to the SRM SCHOOL OF MANAGEMENT In partial fulfillment of the requirements in the award of the degree of MASTER OF BUSINESS ADMINISTRATION
Submitted By, VIVEKANANDAN (3511310138) DHINESH PANNEER (3511310165) SUBHASH (3511310168) NAVIN (3511310169) Under the Guidance of Ms.M.VETRI SELVI ASSISTANT PROFESSOR(Senior Grade) SRM SCHOOL OF MANAGEMENT
DEPARTMENT OF MANAGEMENT STUDIES SRM UNIVERSITY KATTANKULATHUR- 603 203 MARCH- 2014
MINI PROJECT REPORT ON BRAND POSITIONING OF STARBUCKS Submitted to the SRM SCHOOL OF MANAGEMENT In partial fulfillment of the requirements in the award of the degree of MASTER OF BUSINESS ADMINISTRATION
Submitted By, VIVEKANANDAN (3511310138) DHINESH PANNEER (3511310165) SUBHASH (3511310168) NAVIN (3511310169) Under the Guidance of Ms.VETRI SELVI ASSISTANT PROFESSOR(Senior Grade) SRM SCHOOL OF MANAGEMENT
DEPARTMENT OF MANAGEMENT STUDIES SRM UNIVERSITY KATTANKULATHUR- 603 203 MARCH- 2014
BONAFIDE CERTIFICATE
This is to certify that the project report entitled BRAND POSITIONING Submitted by VIVEKANANDAN (3511310138), DHINESH PANNEER (3511310165), SUBHASH (3511310168) NAVIN (3511310169) in partial fulfillment for the Mini- Project in awards of Master of Business Administration of SRM University-Kattankulathur, is a bonafide research work carried out under my supervision and guidance and no part of this project has been submitted for any other degree / diploma.
The assistance and help received during the course of the investigation has been fully acknowledged.
Counter signed Counter Signed Dr. (Mrs). Jayshree Suresh Ms.M.VETRISELVI, Dean , Assistant Professor(Senior Grade), SRM University. SRM University.
Submitted to the department of Management Studies, SRM UNIVERSITY (Kattankulathur Campus) for the examination held on ____________.
Internal examiner External examiner (i)
DECLARATION
We, VIVEKANANDAN (3511310138), DHINESH PANNEER (3511310165), SUBHASH (3511310168) NAVIN (3511310169), hereby declare that the project report entitled BRAND POSITIONING Under the supervision and the guidance of Ms.M.VETRISELVI, Assistant Professor, Department of Management Studies, SRM UNIVERSITY(Kattankulathur Campus- Chennai), is the result of the original work done by me and to the best of my knowledge, a similar work has not been submitted to any university or any other institution.
It is our great pride and privilege to appreciate our respected Dean Dr. Jayshree Suresh and our beloved project guide Ms.M.VETRISELVI, Dept. of Business Administration, S.R.M. School of Management,who have motivated and encouraged us with their tireless guidance and support for the successful completion of this project.
Last but not the least; We would like to thank the almighty and all our faculty members, friends and family for their support and inspiration.
ABSTRACT This project is on Brand Positioning. This paper consists of the Brand positioning of Star Bucks, which is one of the fortune companies, which institutes coffeehouse with many eatables. .It is one of the most famous coffeehouse of the world. This paper consists of Industry Profile, Company Profile, Product Profile, Research Methods, Various Data Collections and its analysis, Objectives, Market Research Analysis of Star Bucks and its sales promotion of their product into the market. This paper also offers the answer of some question, for what the customers will buy this product, how they capture value from the customers and so on.