HT 618 SALES AND MARKETING

END OF CHAPTER 1
BY
FATIN IZWANI BT ZULKIFLI
14DUP11F2039


Marketing is a societal process by which individuals and groups obtain what they need and want
through creating, offering, and exchanging products and value with others. Customer will only
undertake the exchange, if they feel that their needs are being satisfied, clearly the transaction
value cannot be more than the amount customers are prepared to pay satisfy their need.
The different between marketing and sales are sales has power to change conditions, to transform
a situation though skill of the sales person. Marketing however, generally does not possess such
as transformative power. Marketing needs to work with conditions as they are. One could simply
and say sales is persuasion, marketing is understood applied.
Typically sales cannot exceed revenue objectives without an effective marketing planning
and support, and marketing directive ultimately becomes useless without sales to implement the
plan. In a general sense, marketing is more theoretic than sales, focused on purchased causality
and is more prescriptive in purpose than descriptive. Marketing involve micro and macro market
analysis focused on strategic intention where sales is driven more by tactical challenges and
customer relations.
There are the different between sales and marketing:
Marketing Sales
Approach Broader range of activities to sell
product/ service, client relationship
etc; determine future needs and has a
strategy in place to meet those needs
for the long term relationship.
Makes customer demand match the
products the company currently offers.
Focus Overall picture to promote
distribute, price products/ services;
fulfill customers wants and needs
through products and/or services the
company can offer.
Fulfill sales volume objectives.
Scope Market research; advertising, sales,
public relation, customer service and
satisfaction
Once a product has been created for a
customer need, persuade the customer
to purchase the product to fulfill her
needs.
Priority Marketing shows how to reach to the
customer and build long lasting
relationship
Selling is the ultimate result of
marketing.
Identity Marketing targets the construction of
a brand identity so that it becomes
easily associated with need
fulfillment.
Sales are the strategy of meeting needs
in an opportunistic, individual method,
driven by human interaction. Theres
no premise of brand identity, longevity
or continuity. Its simply the ability to
meet a need at the right time.

In conclusion, marketing and sales functions are deeply rooted in each others purpose
and revenue growth intentions. There are few functional areas in business that relate more to
each other.