ON

CUSTOMER RELATIONSHIP
MANAGEMENT
&
Submitted To: Submitted by:
Miss. Savita Dhingra Shantana Bose
Reg. No. 1090333
Ro!! No. RR1903B
"NTR#D$%T"#N:
Ma& Ne' (or) !i*e insuran+e:
Max New York Life Insurance Company Ltd. is a joint venture between Max India Ltd., one of
Indias eadin! muti"business corporations and New York Life Internationa, t#e internationa
arm of New York Life, a $ortune %&& company ' !oba expert in ife insurance. Max New York
Life Insurance, incorporated in (&&&, is one of Indias eadin! private ife insurance companies.
)#e company offers bot# individua and !roup ife insurance soutions. . Max New York Life
Insurance started its commercia operations in India in (&&%. It is t#e first ife insurance company
in India to be awarded t#e I*& +&&%,(&&& certifications. Max New York ife Insurance is creatin!
a partners#ip for ife wit# its customers in India to faciitate t#em to ac#ieve more. It offers a
variety of fexibe products coverin! bot# ife and #eat# insurance incudin! - riders t#at can be
customi.ed to over -&& combinations w#ic# enabe t#e customers to c#oose t#e poicy t#at suits
t#eir needs. Max New York Life aso offers / products and 0 riders in !roup insurance business.
Max New York Life offers a suite of fexibe products. It now #as (1 products coverin! bot# ife
and #eat# insurance and + riders t#at can be customi.ed to over -&& combinations enabin!
customers to c#oose t#e poicy t#at best fits t#eir need. 2esides t#is, t#e company offers /
products and 0 riders in !roup insurance business.
"%"%" ,rudentia! !i*e insuran+e:
ICICI prudentia ife insurance is t#e joint venture between Indias second ar!est bank ICICI
and 3rudentia 3c, one of t#e word foremost finance !roup. $or an avera!e Indian brand ICICI
needs no introduction as t#ey are present in amost a t#e financia fied startin! from core"
bankin! to mutua fund, 4ousin! oan to credit cards. 5#ose #ead6uarter is at 78, is aso one
of t#e eadin! financia !roup. )#e 3rudentia Insurance Company of 9merica, is one of t#e
ar!est ife insurance companies in t#e 7.*. *imiar to ICICI t#eir product incudes mutua
funds annuities, rea estate brokera!e franc#ises, reocation services, and more. )#ey be!an
t#eir operation in ate (&&%. )oday wit# neary (&&& branc#es, over (/%,&&& advisors and (:
bank assurance partner, t#ey #ave very stron! presence in entire India. ICICI 3rudentia Life is
aso t#e ony private ife insurer in India to receive a Nationa Insurer $inancia *tren!t# ratin!
of 999 ;Ind< from $itc# ratin!s. )#e 999 ;Ind< ratin! is t#e #i!#est ratin!, and is a cear
assurance of ICICI 3rudentia=s abiity to meet its obi!ations to customers at t#e time of
maturity or caims. 9s of *ept"(&&-, 9mon! 3rivate 3ayers ICICI 3rudentia Life is at t#e top
wit# market s#are of -.(>for Individua New 2usiness, )#ey are aso at t#e top wit# respect to
?roup business wit# market s#are of /.(>.
%RM strategy used in Ma& Ne' (or) !i*e insuran+e:
)#e Max New York ife insurance foow t#e !eneric strate!y are as foow,
9s Max New York Life beon!s to t#e Insurance industry w#ere t#e strate!ies of cost are
determined by t#e I@A9 t#at is Insurance @e!uatory and Aeveopment 9ut#ority so t#e price of
t#e product does not pay as important roe as t#e marketin! strater!y t#at eac# payer adopts.
)#ere are t#ree type of strate!y comes under t#is,
-1. %ost /eadershi0
)#is is a strate!y w#ere a company aims to out"price its competitors by reducin! over#eads or
t#e fixed costs associated wit# manufacture and distribution. It re6uires a focus on t#e efficiency
of production ines and economies of scae. )#is strate!y is empoyed w#ere customers #ave t#e
abiity to c#an!e suppier easiy and t#e products or services are standardi.ed and we
understood by t#e consumer.)#e c#anne t#at we work for is known as CBI3 w#ic# stands for
Corporate Bmpoyee Insurance 3ro!ramme w#ere Max New York Life tar!ets peope workin!
wit# corporate offerin! t#em a ower premium t#an t#at c#ar!ed in retai. )#ere is no additiona
cost invoved as t#e eads are !enerated by t#e a!ents and t#eir tar!et is to tap t#e customers w#o
cannot afford a #i!# premium. 4ence it reduces t#e distribution cost as t#ere is buk sein!
invoved and since insurance is an intan!ibe product t#e manufacture cost is ne!i!ibe. 4ence
MNYL aims at cost eaders#ip under t#is umbrea.
-1. Di**erentiation
)#is strate!y is empoyed w#ere a uni6ue attribute of a product or service is #i!#i!#ted reative
to simiar aternatives presented by t#e competition. It aows a #i!#er price to be c#ar!ed or a
!reater abiity to command customer oyaty. Aifferentiation strate!y is used w#ere t#e company
sees its key product competencies as a more profitabe advanta!e t#an simpe cost eaders#ip.
Bxampes incude Coca"Coa, w#ic# differentiates by buidin! a soid brand, or *ony, w#ic#
differentiates on 6uaity or reiabiity of products. Customers react to t#is strate!y by payin!
more for a perceived !reater reiabiity or 6uaity or by returnin! to a trusted brand. It reies
#eaviy on marketin! or advertisin! to maintain t#e brand identity and raises t#e barrier to
competitors enterin! t#e market. )#e !eneric strate!y !iven by 3orter on differentiation is not
appicabe to t#e insurance industry since its a re!uated industry and t#e prices of eac# poicy
across t#e industry are more or ess t#e same. 4ence differentiatin! t#e products based on
c#ar!in! a #i!#er price for t#e brand does not exists in t#e insurance industry.
-3. 2o+us
)#is strate!y is aimed at a specific tar!et consumer !roup, for exampe cutura, economic,
poitica, !eo!rap#ica or a!e"reated !roups. )#e strate!y empoys eit#er cost focus ;C9< or
differentiation focus ;C2< wit#in its tar!et audience, and in t#is sense it is a narrower appication
of one of t#e aforementioned strate!ies. 3orter identified t#at one combination of t#e strate!ies is
possibe, combinin! market se!mentation wit# differentiation. 4owever, in !enera, ot#er
combinations are not possibe due to a confict between cost reduction and vaue"added
differentiation. )#erefore, a company s#oud retain one overa main strate!y to maintain its on!
term competitive advanta!e. Max New York Life adopts t#is strate!y of focus w#ere in it divides
t#e consumer on t#e basis of economic and socia cass and makes a strate!y t#at attracts t#em
aon! wit# t#e prices to matc# t#e se!ment. 5e can take t#e exampe of CBI3 w#ere it tar!ets
t#ose consumers for w#om payin! a #i!# premium is difficut but at t#e same time t#ey want to
secure t#eir famiies. 4ere a!ain it divides t#e strate!ies on t#e basis on t#e needs of t#e
consumer w#et#er t#ey want famiy protection or want to secure t#eir c#ids future t#ey want
t#eir funds to !row or want a steady income after retirement. 4ence on t#ese needs eac# product
is offered makin! it a focus strate!y.
4ence we can concude t#at MNYL adopts two of 3orter !eneric *trate!y w#ic# are focus and
cost eaders#ip because it customi.es its products accordin! to t#e consumers needs and aso
offers discounts on premiums makin! it a cost eaders#ip strate!y.
%RM strategy used in "%"%" 0rudentia! !i*e insuran+e:
C@M at ICICI invoves increased communication between t#e virtua universa bank and its
customers and t#e prospects as we as wit#in t#e !roup itsef. )#e underyin! idea is to en#ance
every instance of contact wit# t#e customer. ICICI beieves t#at a true customer reations#ip can
ony be accompis#ed by considerin! t#e uni6ue prospective of every sin!e customers.ICICI
3rudentia beieves t#at a true customer"centric reations#ip can ony be accompis#ed by
considerin! t#e uni6ue perspectives of every sin!e customer of t#e or!ani.ation. )#e C@M
strate!y of ICICI proves to be Dne to Dne marketin! so t#at every prospect is taken care of in
t#eir own way t#is fexibiity is t#e main reason for t#e companys overa success in
@eations#ip marketin! )#e award"winnin! )eradata enterprise data ware#ouse ;BA5< soution
#as enabed ICICI prudentia to estabis# business intei!ence market eaders#ip in t#e fast"
!rowin! Indian insurance market. )#ey uses its )eradata patform to deveop taiored marketin!
campai!ns t#at #ave boosted customer ac6uisition rates si!nificanty. It #as serviced over %%
miion uni6ue customers around t#e country.
)#e C@M software appications faciitate mutipe business functions wit# t#e
customers. 9s known ICICI systems are we desi!ned so as to e6ua 6uaity wit# its one to one
marketin! strate!y and t#at is it was awarded in AM review word cass soutions. )#ese *uccess
miestones tak more about t#e concentric and concrete functions of ICICI in C@M strate!ies.
)#e c#ronic strate!ies of ICICI ri!#t from its inception and ti now #ave s#own t#e companys
importance towards its customer centric strate!ies and or!ani.ations. )#e customer ife cyce
trackin! system in ICICI is t#e ony kind of software used in t#e insurance sector in India. )#is
uni6ue software used by t#e ICICI #eps customer to provide faster soution to t#e customers. It
aso use )asima C@M because it is #i!#y cost effective, Aeveopment centre based in India,
)ransparent support process w#ic# objective is to enabe t#e customer to Serve Himself it is
a sef service monitor.
%RM business +y+!e in "%"%" ,rudentia!:
%. 7nderstand and Aifferentiate.
(. Aeveop and customi.e
C. Interact and Aeiver
:. 9c6uire and retain.
)#e basic mode of impementin! C@M is w#at foowed by ICICI aso. )#e post of
@eations#ip officer proved t#at t#e ICICI #as fet t#at t#e customer needs a person interactin!
to t#e or!ani.ation. ICICI started understandin! t#e customer needs from t#e reations#ip officers
in every concern and started istenin! to t#e basic benefits t#at t#e customers are expectin! from
t#e ICICI prudentia. Customi.ation of t#ese specifications is reay tou!#er in case of insurance
sector since India is t#e country w#ere more t#an %2iion peope ive and more diversified
re!ions and an!ua!es. 9ppointin! oca executives in respective re!ions was one of t#e smart
t#inkin! for ICICI so t#at t#ose oca executives as @eations#ip Mana!ers carry out respective
re!ion customers probems more easiy.
Customer retention is for w#at a t#ese C@M companies are fi!#tin! for. )#is insurance
company #as a wide customer networkin! system w#ere t#e every poicy #oder woud pu on in
any ot#er sc#eme of t#e same or!anisation.
Methods *or a+3uisition o* data in "%"%" 0rudentia! !i*e insuran+e ,
-1. 4++ount Transa+tion: In t#e case of t#e Customer, carryin! out one or more transactions
of foowin! nature by t#e Customer by accessin! #is Customer 9ccount t#rou!# a
Customer IA and Customer 3assword. @e6uest for c#an!e in #is address and ot#er
contact detais in reation to 3oicies #ed by t#e Customer. ?ive re6uest to switc# #is
investment funds, w#oy or in part, from one or more investment funds to ot#er
investment funds or re"direct premiums in reation to #is unit inked insurance poicy.
Carry out suc# ot#er onine re6uests or transactions faciity for w#ic# may be provided by
ICICI 3rudentia from time to time. 2y t#is t#ey !at#er t#e information t#rou!# t#e
customer account in ICICI.
-1. %arrying out 4++ount Transa+tion, ?ettin! E viewin! E downoadin! information
re!ardin! or concernin! 9erts, proposas of insurance o!!ed by 9dvisor, incudin!
status of suc# proposas, 3oicies issued a!ainst proposas o!!ed by t#e 9dvisor, and
status of suc# poicies, commissions on 3oicies issued a!ainst proposas o!!ed by t#e
9dvisor, information pertainin! to t#e 3oicy#oders soicited by #im, commission tabes,
2enefit iustrations, advisor cub members#ip detais, submit re6uest for redemption of
points under #is advisor cub members#ip, and ot#er faciities as may be offered to
9dvisors by ICICI 3rudentia from time to time on t#e 5ebsite
-3. ,ersona! "n*ormation: )#is means a or any of t#e information of persona nature
provided by t#e Customer or 9dvisor to ICICI 3rudentia eit#er in t#e proposa or
appication form, and incudes @e!istration Aata as defined in t#e )erms, and as updated
from time to time. 3oicy means t#e poicy of ife insurance of ICICI 3rudentia
;individua or !roup< incudin! poicy for pension and annuity products. 3oicy#oder
means a person w#o #ods a 3oicy of ICICI 3rudentia. )erms or )erms and Conditions
means t#ese terms and conditions for avaiin! t#e $aciity and use of t#e 5ebsite. Fisitor
means any person #avin! !enera access ;w#et#er wit# or wit#out t#e need to suppy #is
identification particuars< to t#e 5ebsite. 5ebsite means t#e website accessed t#rou!#
domain name or ocated at 7@L 5www.icicipruife.com5, t#rou!# w#ic# t#e $aciity is
offered to t#e Fisitors, Customers and t#e 9dvisors. )#is means t#e Fisitor, Customer or
t#e 9dvisor, as t#e case may be, and t#e word GYour wi be construed accordin!y.
-. 6viden+e #* 4++ount Transa+tions ICICI 3rudentia=s own records of t#e 9ccount
)ransactions maintained t#rou!# computer systems or ot#erwise s#a be accepted as
concusive and bindin! for a purposes. More particuary, t#e record of ICICI 3rudentia
!enerated by t#e 9ccount )ransactions, incudin! t#e recordin! of t#e time of t#e
9ccount )ransactions s#a be concusive proof of t#e !enuineness and accuracy of t#e
9ccount )ransactions.
-7. /ega! Dis+!aimer )#e 5ebsite is maintained by ICICI 3rudentia and Your use of t#e
5ebsite is subject to t#e )erms and Conditions and a appicabe Indian aws. )#is
5ebsite is offered to You on t#e condition t#at You accept t#e )erms and Conditions
contained #erein wit#out modification or reservation or 6uaification of or in respect of
any of t#e terms, conditions and notices contained #erein prior to usin!, accessin! and
browsin! t#is 5ebsite, and aso acknowed!e t#at any ot#er a!reement between You and
ICICI 3rudentia to t#e extent contrary to t#e )erms and Conditions are superseded and of
no force or effect.
Methods o* a+3uiring data used by Ma& Ne' (or) !i*e insuran+e:
Max New York Life Insurance Co. Ltd. announced t#e aunc# of two new ife insurance soutions
Max New York Life *#ub# Invest and Max New York Life *#iks#a pus II. 2ot# t#ese products
are compiant wit# t#e new I@A9 re!uations and aso t#e proposed new Airect )ax Code w#ic#
wi be in effect from (&%(. )#e sum assured on bot# t#ese products is more t#an (& times t#e
premium amount #ence makin! it ei!ibe for tax exemption at maturity aso. Max New York
Life *#ub# Invest is a simpe, affordabe yet powerfu soution to start ones journey towards
financia independence. )#e pan offers safe savin!s options for t#ose w#o mi!#t wis# to buy
t#eir maiden insurance pan and combines t#e twin benefits of 5eat# and 4eat# covera!e.
$eatures are, ow entry point " annua premiums startin! at as ow as IN@ %1,&&&H compre#ensive
protection t#rou!# #i!# sum assured mutipe of more t#an (& times ;for a!es (% to (+, C& times
and for a!es C& to 1&, (& times<, inbuit read disease benefit and optiona persona accident
benefit riderH capita preservation t#rou!# Aynamic $und 9ocation a ife sta!e based automatic
investment strate!yH and continued BBB benefit even under new Airect )ax Code. Max New
York Life *#iks#a 3us II is a C/&"de!ree c#id pan aunc#ed wit# additiona features t#at
provide resources for over a deveopment of c#id under a uncertain circumstances. $eatures
are, university education poo to take care of expenses on #i!#er education for c#idrenH sc#oo
fee support to provide for t#e yeary education expenses of t#e c#id in case of an unfortunate
event of deat# of t#e parentH university education support in t#e form of a future premiums
funded by t#e company in case of unfortunate event of deat# of t#e parentH capita preservation
t#rou!# Aynamic $und 9ocation a ife sta!e based automatic investment strate!y and
*ystematic )ransfer 3an t#at #eps customers maximi.e returns over unstabe markets and
voatiityH and continued BBB benefit even under new Airect )ax Code.
%ustomer ,riva+y data ,o!i+ies o* "%"%" 0rudentia! !i*e insuran+e:
)#e privacy and #ave taken reasonabe steps to protect t#e confidentiaity of t#e 3ersona
Information You #ave furnis#ed to us and its transmission t#rou!# t#e word wide web. t#e
process usin! t#is 5ebsite or avaiin! of t#e existin! or future services or $aciity provided by
t#e 5ebsite, t#ey may re6uired to furnis# information, persona or ot#erwise, reatin! to you,
incudin! information t#at is of a confidentia nature ;a suc# information bein! part of I
,ersona! "n*ormationJ as defined #erein<. )#ey aso ur!ed to keep t#e 3ersona Information
current so as to ensure t#at t#e services and $aciity remain reevant and reac# to t#e customer.
ICICI 3rudentia undertakes not to discose, except as ot#erwise provided, t#e 3ersona
Information provided by You to any person, uness suc# action is necessary to,
Conform to e!a re6uirements or compy wit# e!a processH
3rotect and defend ICICI 3rudentias or its 9ffiiates= ri!#ts, interests or property.
Bnforce t#e terms and conditions of t#e products or services or )erms and ConditionsH or
9ct to protect t#e interests of ICICI 3rudentia, its 9ffiiates, or its members, constituents
or of ot#er persons.
)#ey s#oud not discose to any person, in any manner w#atsoever, any information reatin! to
ICICI 3rudentia or its 9ffiiates of a confidentia nature obtained in t#e course of avaiin! t#e
$aciity or use of 5ebsite. $aiure to compy wit# t#is obi!ation s#a be deemed a serious
breac# of t#e terms #erein and s#a entite ICICI 3rudentia or its 9ffiiates to terminate t#e
services or $aciity, wit#out prejudice to any dama!es, to w#ic# t#ey may be entited to or can
access ot#erwise.
)#ey may, and are aut#ori.ed to, s#are t#e 3ersona Information wit# a t#ird party, incudin!
9ffiiates, t#at is interested in servin! t#e customer. )#ey may inform us at any time not to s#are
customer 3ersona Information wit# t#ird parties by sendin! us an e"mai messa!e at
ifeineKicicipruife.com. )#ey may aso use customer 3ersona Information for t#e purposes of
providin! customer wit# any services to w#ic# customer subscribe, and any service"reated
activities suc# as coectin! subscription fees from t#e consumer for t#ose services, and notifyin!
You or contactin! customer re!ardin! any probem wit#, or t#e expiration of, suc# services. In
t#is re!ard, it may be necessary to discose consumer 3ersona Information to one or more
9dvisors and contractors of ICICI 3rudentia and t#eir sub"contractors, but suc# 9dvisors,
contractors, and sub"contractors wi be re6uired to a!ree to use t#e information obtained from us
ony for t#ese purposes.
)#ey may, and are aut#ori.ed to, s#are part wit# a 3ersona Information reated to t#e detais
and transaction #istory of t#e Customers to its 9ffiiates E a!encies E participation in any
teecommunication or eectronic cearin! network as may be re6uired by aw, customary practice,
credit reportin!, statistica anaysis and credit scorin!, verification or risk mana!ement and t#ey
s#a not #od ICICI 3rudentia iabe for use or discosure of 3ersona Information.
)#ey wi aso use t#e 3ersona Information for t#e foowin! purposes,
9ow consumer to access specific account informationH
3rovidin! customi.ation, t#ey may use t#e 3ersona Information provided by You to
customi.e Your visit to t#e 5ebsite by dispayin! appropriate content at our jud!ment and
discretionH
*end consumer information about us and E or our products and servicesH
)o contact you w#en re6uired.
ICICI 3rudentias 9ffiiates may from time to time send by e"mai or ot#erwise,
information reatin! to t#eir products and services.
3ease be aware t#at ot#er websites t#at #ave inks to 5ebsite may coect personay
identifiabe information about consumer. )#is privacy statement does not cover t#e information
practices E privacy poicy of t#ose websites or advertisers.
%ustomer ,riva+y data ,o!i+ies o* Ma& Ne' (or) !i*e insuran+e:
)#e 3rivacy 3oicy !overns t#e use of t#is website of Max New York Life Insurance Co. Ltd
;MNYL<. MNYL is committed to protectin! your privacy and workin! towards offerin! you a
powerfu, safe, onine experience. )#ey does not coect persona information about individuas
except w#en suc# individuas specificay provide suc# information on a vountary basis w#ic#
information wi not be sod or ot#erwise transferred to unaffiiated t#ird parties uness ot#erwise
stated at t#e time of coection or wit# t#e approva of t#e user as t#e case may be. MNYL treats
your persona information or your use of t#e service as private and confidentia and does not
c#eck, edit or revea it to any t#ird parties except w#ere it beieves in !ood fait#, suc# action is
necessary to compy wit# t#e appicabe e!a and re!uatory processes or to protect and defend
t#e ri!#ts of ot#er users or to enforce t#e terms of service w#ic# are bindin! on a t#e users of
Bxcept w#ere specificay a!reed or necessary for operationa or re!uatory reasons, MNYL wi
not send you any unsoicited information. If t#e user does not opt out, MNYL may use any e"
mai addresses of users to send occasiona e"mais pertainin! to information on product and
services. )#e user can nevert#eess unsubscribe from receipt of suc# e"mais by foowin!
instructions t#erein. MNYL may coect unnamed statistics, w#ic# do not personay identify
consumer. MNYL reserves t#e ri!#t to perform statistica anayses of user be#avior and
c#aracteristics in order to measure interest in and use of t#e various areas of t#e site and to
inform advertisers of suc# information as we as t#e number of users t#at #ave been exposed to
or cicked on t#eir advertisin! banners. )#ey wi provide ony a!!re!ated data from t#ese
anayses to t#ird parties. )#ey wi communicate wit# users via e"mai or by ot#er onine deivery
devices ony if t#e user a!rees toEeects to receiveEsend t#ose communications. 7sers, w#o
beieve t#ey are receivin! our communications in error or no on!er desire to receive t#em,
s#oud inform us and we wi remove t#ose users= names from our maiin! ists. MNYL wi be
judicious in t#e use of e"mai and paper mai to communicate wit# users. MNYL reserves its
ri!#t to correct any part of t#e content of t#e website at any time as and w#en re6uired at its soe
discretion. )#e content of t#is website s#a not be dispayed or printed in any form in part or
w#oe wit#out t#e prior written approva of MNYL. )#e information contents provided on t#is
site cannot be copied, modified, upoaded, downoaded, pubis#ed or repubis#ed, transmitted or
ot#erwise distributed for commercia purposes wit#out prior and expicit permission from
MNYL. @eproduction of any information or materia provided on t#is website, wit# or wit#out
any modification, is pro#ibited uness, wit# prior permission of MNYL, and s#a amount to
vioation of copyri!#t and woud be deemed an ie!a act. Consumer are re6uested to note t#at
Insurance is a subject matter of soicitation and t#e information, toos and panners contained in
t#e site, are meant for a !enera information ony and not to be used for decidin! on your
insurance re6uirements. Consumers are specificay advised to contact one of t#e 9!ents for any
of t#e particuar insurance needs.
%ustomi8ation methods used by Ma& Ne' (or) !i*e insuran+e:
9s ife is fu of uncertainty. 7nexpected events t#at strike wit#out warnin! can disrupt t#e
smoot# r#yt#m of ife. Customer must be prepared at a times. 9s t#e primary earnin! member,
customer need to make sure t#at t#e famiy is never ackin! in anyt#in! even if t#e customer are
taken away from t#em forever. Ao t#e best today to ensure t#at t#e famiy can aways enjoy a
comfortabe ifestye. In doube income famiies, bot# spouses s#oud !et ade6uate ife covers
especiay if t#ere are dependent c#idren invoved. )#ey #ave pans t#at !uarantee maximum
protection at a ow cost.

Ma& Ne' (or) /i*e ,!atinum ,rote+t 9ho!e /i*e ,arti+i0ating
10 year 6ndo'ment -,ar. 6ndo'ment to 4ge :0 -,ar.
/i*e ;ain< ,!us 10 -,ar. /i*e ;ain< ,!us 17 -,ar.
/i*e ,ay< Money Ba+) /i*e ;ain< 6ndo'ment
%ustomi8ation methods used by "%"%" 0rudentia! !i*e insuran+e:
9s t#e #ead of your famiy, consumer #ave aways fufied your responsibiities and !iven t#eir
oved ones t#e comforts t#ey need. 4owever, ife is fu of uncertainties and it is important to
ensure t#at consumers famiy #as a term insurance cover, s#oud somet#in! unfortunate #appen
to t#e consumer. 8eepin! t#is in mind, t#ey brin! to t#e consumer, "%"%" ,ru ,ure ,rote+t
%!assi+ ' ,ure ,rote+t 6!ite, w#ic# are term insurance, pans to insure customer ife and
provide tota security to t#e famiy.
"%"%" ,ru ,ure ,rote+t %!assi+ "%"%" ,ru ,ure ,rote+t 6!ite
Min E Max Bntry
9!e
%- E /1 years %- E /1 years
Min E Max )erm %& E C& years %& E C& years
Max. Covera!e
9!e
01 years 01 years
Min. 3remium @s. (,:&& p.a. @s. (,:&& p.a.
Min. *um 9ssured
*ubject to minimum
premium as appicabe
@s. (1,&&,&&&
Max.*um 9ssured @s. (:,++,+++
3remium 3ayment
$re6uency
Yeary E 4af Yeary E Mont#y
)ax 2enefit of t#e
term
insurance pan
3remium paid towards t#e ife insurance
protection poicy wi be ei!ibe for
tax benefit under *ec -&C , any benefit amount received under t#is poicy wi
be ei!ibe for t#e tax benefit under section %& ;%&A<, as per prevaiin! Income
)ax aws
Incusive of service tax and education cess as appicabe
%#N%/$S"#N:
2ot# t#e companies are providin! t#e customer reations#ip mana!ement strate!ies to retain t#eir
customer and to !rap t#e new customer. )#is two frims are providin! best service by w#ic# t#e
customer are satisfied and t#ey aso provide t#e customi.e services suc# as ICICI prudentia
8eepin! t#is in mind, t#ey brin! to t#e consumer, "%"%" ,ru ,ure ,rote+t %!assi+ ' ,ure
,rote+t 6!ite, w#ic# are term insurance pans to insure customer ife and provide tota security to
t#e famiy and Max New York ife insurance !iven t#e customer service as t#e primary earnin!
member, customer need to make sure t#at t#e famiy is never ackin! in anyt#in! even if t#e
customer are taken away from t#em forever. Ao t#e best today to ensure t#at t#e famiy can
aways enjoy a comfortabe ifestye. In doube income famiies, bot# spouses s#oud !et
ade6uate ife covers especiay if t#ere are dependent c#idren invoved. )#ey #ave pans t#at
!uarantee maximum protection at a ow cost. @est a are mention above and described one by
one.
R62R6N%6S:
www.maxnewyorkife.com
www.icicipruife.com
www.bimadeals.com
www.iloveindia.com
www.mapsofindia.com
www.apna insurance .com
www. insurance companyindia.com