JEFF HENRY

2522 Winding VW
San Antonio, TX 78260
210.579.0501
jefferylhenry@aol.com
http://jeffhenry.giving.officelive.com/aboutus.aspx

EXECUTIVE MANAGEMENT, CMO, PRODUCT AND BUSINESS DEVELOPMENT

Cable Television, Digital Video, High Speed Internet, Digital Voice, Platforms, Content, Technology

Results-oriented product marketing and development leader in the broadband and telecommunications
industry. Reputation for creating successful partnerships, product lines and platforms, effectively
launching them into the marketplace, and targeting new markets with decisive go-to-market
strategies. Creative problem-solver with demonstrated talent for providing critical insight into future
business and consumer trends, as well as capitalizing on the utilization of cutting-edge technology that
delivers dramatic results. Unwavering commitment to perform at the highest level of professional
excellence. Competitive Specialist, Innovator and Thought Leader. Significant industry expertise in In-Home
Platforms, Digital Video, Broadband, VoIP, Content, Wireless – Mobile Communications and Applications. Go-to-
market strategy, specifically in product development, placement, price, and promotion. Marketing strategy,
marketing optimization, ROI, and marketing & sales integration. Sales channel strategy and integration, sales
channel effectiveness (partner, direct, inside sales, web). Relationship marketing programs design for acquisition,
retention, and loyalty growth. Platform integration. I solve business, revenue and growth problems for CEO’s

Areas of Expertise:
• Product Telecommunications
Development Management • Turn • Strategic
• Brand Arounds/Org Alliances
Marketing Dev • Ecommerce/Net
• Sales • Content/Entert working
Managemen ainment • Multicultural
t • Competitive • Competitive
• Customer Tactics Analysis
Dynamics Pricing/Packaging/B • Strategic
undling Marketing
• Wireless

CAREER HIGHLIGHTS

P&L responsibility for $2.5B in revenues for the second largest cable company in the U.S. (Time Warner
Cable). Responsibility for leading operations that served 2.2 M customers. Managed a $140M expense
budget associated with marketing, product development, content and sales. Supervised a staff of 600+
professionals. Content acquisition and partnerships with television broadcasters and cable
programmers.
Created and negotiated the first major CE retail partnerships in the cable industry (Best Buy and Circuit
City, Computer and CE manufactures and Online partners).
Led the development of the Go2Broadband platform in conjunction with CableLabs to support retail
partnerships and online sales of CE Devices, voice, video and data services, which resulted in over 100 third
party technology, retail and online partnerships. Built the first functional prototypes.
Ran the field trials, which led to the final development and deployments of TWC’s DVR service.
Worked on the CableLabs team that developed and established the “CableHome” networking standards and
with NetGear, Scientific Atlanta (CISCO) and other CE Partners on the first product certifications and
deployments in North America.
Developed the CableHome Networking product, business, marketing and support model and deployed in 19
markets for TWC. Worked with the AOLTV team on integration into digitalcable set-tops.
Developed and launched the Road Runner SpeedZone wide area wireless business creating a seamless
experience for wired and wireless users. Initial deployments of the “Pivot” wireless product.
Worked on the integration of Go2Broadband with AOL’s marketing and provisioning platform to support
and fulfill AOL Broadband services.
Worked on the initial deployments of DVR, StartOver, Digital Video, HDTV, VOD, Digital Voice, Home
Networking, Wireless Broadband, “PIVOT” – Sprint Wireless, Commercial and Residential Services.
 PROFESSIONAL EXPERIENCE

Time Warner Cable 1989 – 2009

Regional V.P. of Marketing and Sales – Division President (2006 – 2009)
CMO Time Warner Cable Texas (Austin, Dallas, Houston, San Antonio, Southwest Border Corridor) for
Commercial and Residential Services
• Go-to-market strategy, specifically with product, placement, price, and promotion. marketing strategy,
marketing optimization, ROI, and marketing & sales integration. Sales channel strategy and integration, sales
channel effectiveness (partner, direct, inside sales, web). Relationship marketing programs design for
acquisition, retention, and loyalty growth. Product development and integration to build competitive
advantage. Relationships with content developers, cable programmers and broadcasters
• Defined the Texas Regional strategy as it related to the deployment and marketing of products, the
development of sales and distribution channels, branding, promotional programs, as well as research and
analysis.
• Developed segment level strategies for products, acquisition, retention, upsell and cross-sell within
the region.
• Established regional product line goals for sales and profitability and worked with the local division
marketing and product teams to establish appropriate plans and budgets.
• Led the development of pricing guidelines that were both competitive and responsive to the overall
financial goals for the region. Content acquisition and partnerships with Television Broadcasters and
Programmers.
• Ensured faultless execution at the local level, especially when it came to communication and analysis
of competitive and consumer intelligence.
• Established region specific product, pricing, packaging and bundling guidelines.
• Led Competitive Response and Strategy vs. U-verse, FiOS, DirecTV, Dish Network, Fiber
Overbuilders and Ilecs. “Operation WarpSpeed”.

V.P. of Marketing & Product Development (2003 – 2006)

CMO Time Warner Cable Central Texas for Commercial and Residential Services
• Led Competitive Response and Strategy vs. U-verse, DirecTV, Dish Network, Fiber Overbuilders and
Ilecs.
• Oversee brand marketing, creative services and promotion/advertising within the Division.
• Coordinated directly with the corporate national agencies to customize the advertising and imagery
used to promote the business, its product lines, and consumer facing offers/bundles.
• Responsible for Division / local media buying and planning, as well Division /local needs for creative
execution for collateral materials for DM, TV production, web, etc.
• Developed, negotiated and maintained Division product and retail partnerships, as well as managed
and monitored plans for the retail channels, including the execution of national partnerships for new product
deployments.
• Set strategy for inbound sales throughout the Division and established benchmarks and performance
goals for local and Division inbound sales and performance goals for local direct sales.
• Developed marketing support and training materials for sales channels and sharing of best practices
with Time Warner Cable operating units for new product deployments.
• Built product and marketing plans for new segment growth (e.g., Hispanic) and shared best practices
with corporate and operating divisions.

V.P. of Product Development (1999 – 2003)

Strategic Planning, Business/Product Development and Consumer Research
• Identified, secured and managed product partnerships, marketing segments (product, channel, price
combinations), and developed strategic product integration, bundling and migration strategies for Voice, Video
and Data Services. Responsible for development of third party sales channels and relationships.
• Delivered nationwide product bundling and migration goals and developed/managed marketing tests
and field trials. Strategic assessment.
• Approved the nationwide product development budgets and strategic plans, as well as mix allocation
and long term planning.
• Established and delivered nationwide product sales and profitability goals.
• Developed regional specific positioning and pricing for segments and bundles.
• Created business models/budgets and analysis of technology and new products for setting priorities
and deployment plans. Strategic assessment, planning and consumer research. Managed national
deployments and trials. Responsible for development and integration of Timewarnercable.com and
Go2Broadband.
Paragon Cable (TWC Partnership)
V.P. of Marketing 1989 – 1999
CMO for Commercial and Residential Services Houston Industries/Time Warner Cable Portland, OR
• Ran one of the most advanced two-way interactive cable operations in the industry with over 100,000
users and advanced standalone VOD network operations center.
• Created an innovative marketing and operations tactic, which resulted in significant growth using
instant installations supported by saturation level media exposure.
• Managed a dedicated commercial I-net, which supported banking, retail, local governmental and
manufacturing clients.
• Implemented an added value partnership with GTE Wireless and Dominoes Pizza
• Sports marketing and production partnership offering exclusive live VOD NBA games known as
“Blazer Cable” one of the first in the industry and offered as a season package or individual games.

Cox Cable / Communications

Director of Marketing 1983 – 1989
CMO for Commercial and Residential services Western Region/Central Georgia
• Led one of the first modern era cable rebuilds and products relaunches.
• Combined central Georgia cable operations in to one regional company.
• Created Cox Satellite Services.
• Successfully defended business against a local overbuilder.
• Created the “Gateway” concept and trial, which utilized an alacarte model.

EDUCATION
B.S. Degree, University of Oregon 1979
Premed – Major in Biology and Minor in Marketing (consumer behavior)

Additional Work Experience

Motorola Communications and Electronics – Sales Engineer

Telecomm Systems – Director of Marketing and Sales
Liberty Cable – Area and General Manager
Start ups Alveus Internet Services and Board member YourEmarket.com
 JEFF HENRY
ADDITIONAL CAREER HIGHLIGHTS

Regional V.P. of Marketing, Time Warner Cable – Division President (2006 – 2009)
• Created single regional organization out of 4 separate companies.
• Centralized media buying first regionally and then nationally.
• Successfully turned-around Dallas operation after acquisition from Comcast.
• Effective competitive response and growth vs. Verizon FiOS and AT&T U-verse.
• Developed Hispanic business model and offerings for TWC.
• Repriced and packaged all product offerings, optimized channel line-ups – including launching “Price
Lock Guarantees.”
• Innovative business model and partnership targeting home builders and multi-family.
• Highest VOD revenue per customer in TWC, Highest Triple Play penetration, Highest Digital Voice
penetration and second highest Revenue per Customer.
• Initial deployment of “Pivot” wireless product and bundle.
• Grew cash flow in the most competitive and low-income environments over 20% annually.
• Consistently achieved 100% - 150% of goal.

V.P. of Marketing & Product Development, Time Warner Cable (2003 – 2006)

• Grew cash flow from $70 to $240m in a majority Hispanic market.

• Built a most successful marketing partnership with Manu Ginobili - San Antonio Spurs point guard,
NBA Champion and Gold Medal Winner.
• Most successful roll outs of DVR, HSD, HDTV, Home Networking, Digital Voice, StartOver and Triple
Play Bundles – Building competitive advantage and significant growth.
• Developed and deployed an innovative regional event and retail strategy.
• Built an internal sales organization that consistently and significantly led TWC in results while
maintaining one of the best expense vs. revenue ratios.
• Consistently achieving 150% - 200% of goal.
• Developed and launched the Road Runner SpeedZone wide area wireless business creating a
seamless experience for wired and wireless users.
• Created a retail product catalog, which supported VOD content, upgrade migrations, new products,
advertising and third party partnerships.
• Operation “WarpSpeed” the initial competitive response to at&t U-verse – held growth to 3%.
• Competitive response to Grande Communications which launched the first cable triple play in the
cable industry as an overbuild in Central Texas.

V.P. of Product Development, Time Warner Cable (1999 – 2003)

• Created and negotiated the first major CE retail partnerships in the cable industry (Best Buy and
Circuit City, Computer and CE manufactures and Online partners).
• Lead the development of the Go2Broadband platform in conjunction with CableLabs to support retail
partnership and online sales of voice, video and data services, which resulted in over 50 third party retail and
online relationships. Built the first functional prototypes.
• Worked on the integration of Go2Broadband with AOL’s marketing and provisioning platform to
support and fulfill AOL Broadband services.
• Lead the development of Timewarnercable.com and integrated into local cable operational systems.
• Ran the field trials, which led to the final development and deployments of TWC’s DVR service.
• Worked on the CableLabs team that developed and established the “CableHome” networking
standards and with NetGear on the first product certifications and deployments in North America.
• Developed the CableHome Networking business, marketing and support model and deployed in 19
markets for TWC.
• Worked with the AOLTV team on integration into digital cable set-tops.
• Worked with Nielsen on viewership measurement on Digital Set-top DVR