Unilever Logo

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Meaning of Unilever Logo

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Introduction of Unilever Company

Unilever is a multinational company formed by British and Dutch parentage. Unilever

owns many of the world’s consumer brands food, beverages, cleaning agents and personal
care products. Unilever owns more than 400 brands as a result of acquisitions; however,
the company focuses mainly on "billion-dollar brands", 13 brands which each achieve
annual sales in excess of €1 billion. Unilever's top 25 brands account for more than70%
of sales. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam,
Netherlands and Unilever PLC in London, England. This arrangement is similar to that of
Reed Elsevier and that of Royal Dutch Shell prior to the reunified structure. Both
Unilever companies have the same directors and effectively operate as a single business.
As Unilever is a multinational company and the biggest company in the consumer
products they have competitors such as Proctor and Gamble, Nestle, Kraft Foods, Mars
etc.
Unilever Group was founded in 1890s by William Hesketh lever in England. Legally
Unilever was found in 1930 from two companies. It was a full business merger, operating
as a single business entity from two separate legal parent companies was maintained:
Unilever NV (Netherlands) and Unilever PLC (UK). This works through an equalization
agreement and other contracts between two companies. Unilever has 400 brands which
cover 14 categories of home, personal care and food products. Unilever categories in 4
major components i.e. Home care18%, savory and dressings 35%, personal care 28%,
ice-creams 19%.Unilever is one of the leading companies in manufacturing products.
Unilever nearly invests 1billion euros every year in research and development to meet
changing tastes, lifestyles and expectations. Unilever has strong roots in local markets to
introduce their products at a local level. Unilever strongly believes that conducting
business in a responsible way creates a positive social impact. Unilever invests in local
economies and develops people’s skills within the organizations and the communities
around them through their products. Unilever employs 179,000 people around 150
countries worldwide and supports thousands of jobs for local suppliers, contractors and
distributors.

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Unilever Sri Lanka Ltd

Unilever Sri Lanka was incorporated in 1938 with brands such as Sunlight, Lux and
Pears Rose.

Our company at a glance

Today it is home to 20 strong brands that are leaders in all the categories that they operate
in. With the local consumer being at the heart of our business we have products ideally
suited to the Sri Lankan consumer.

Type of business

Fast moving consumer goods company with local manufacturing facilities, reporting to
the regional business groups for innovation and business results.

Operations

Home and Personal Care, Foods

Product categories

Household care, fabric cleaning, skin cleansing, skin care, oral care, hair care, tea,
spreads, personal grooming

Our brands

Astra, Flora, Marmite, Knorr, Lipton, Lux, Lifebuoy, Signal, Rexona, Ponds, Pears Baby
Fair & Lovely, Sunsilk, Dove, Sunlight, Vim, Rin, Surf Excel, Comfort, Axe

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Employees

Unilever Sri Lanka provides employment to 1300 people directly and many thousands
more indirectly through its dedicated suppliers, distributors and service providers.

Our Vision

“Touching hearts, changing lives”

Our Mission

Our mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and
personal care with brands that help people look good, feel good and get more out of life.

Enthused with Vitality

Vitality is at the heart of everything we do. It's in our brands, our people and our values.

Vitality means different things to different people. Some see it as energy, others view it
more broadly as a healthy state of body and mind of feeling alive.

Whatever their personal definition, millions of people around the world use our products
daily to add Vitality to their lives whether that's through feeling great because they've got
shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a
great cup of tea, satisfying meal or healthy snack.

Ever since the 19th Century when William Hesketh Lever stated that the company's
mission was "to make cleanliness commonplace; to lessen work for women; to foster
health and contribute to personal attractiveness, that life may be more enjoyable and
rewarding for the people who use our products," Vitality has been at the heart of our
business.

Vitality defines what we stand for: our values, what makes us different, and how we
contribute to society. It's the common thread that links our brands and it’s central to the
unique way we operate around the world.

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Health & nutrition

Our Vitality mission commits us to growing our business by addressing health and
nutrition issues. We focus on priorities including children and family nutrition,
cardiovascular health and weight management.

Inside & out

Our culture also embodies Vitality. Adding Vitality to life requires the highest standards
of behavior towards everyone we work with, the communities we touch and the
environments on which we have an impact.

The growing demand for more Vitality in life provides us with a huge opportunity for
growth. The way we work and the products we develop are shaped by consumer trends,
along with the need to help raise health and hygiene standards in both the developing and
industrialized regions of the world.

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Organization Structure

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Objectives

Top Priority – Fulfillment of customer’s needs:

“Unilever aims to continuously improve the environmental performance of their

process and their brands to achieve sustainable profitable growth as their consumer
expects them to fulfill their needs with brands that have low environmental impact.”

To be honest, transparent and ethical in our dealings at all times: Our vision,
mission, values and code of Business Principles are the principal beliefs of our Company.
They must be known, owned and lived by all. We are ambassadors of Unilever both
inside and outside of the work place. We take pride in always speaking positively of our
Company. We take care of our personal image, work environment and assets. We respect
individual differences and provide equal opportunity regardless of gender, ethnic or social
background. We are all professionals; we will treat each other and our external contacts
with respect, regardless of grade or job title.
To win the hearts and minds of consumers: The consumer is the heart and soul of our
business. We obsessively search for new ideas by tuning into what they feel, what they
want and, what they need. Wherever you are, anyone you meet is a potential Unilever
consumer. Treat them with respect. We ensure superior quality products and services
aiming for zero complaints. Everyone is empowered to stop poor quality reaching the
consumer. Never lose a consumer. Own the problem, with them back and ensure they feel
positively treated.
To deliver what they promise: We are responsible for communicating business
objectives to our employees. We all must be clear about business priorities. Never be
afraid to ask. We respect time, we do what we say, and we finish what we start
enthusiastically to achieve growth.
To become empowered leaders who are inspired by new challenges and have a bias
for action: We shall succeed through brilliant teamwork. We support each other to meet
Company and individual needs. Self-development is everyone’s responsibility.
Performance Development Plan is completed for everyone in our business. We practice
open and honest feedback. Each one of us is a leader – we live and lead by example.
To believe in trust, truth and outstanding teamwork: They value a creative and fun
environment: We encourage empowerment and risk taking. Everyone will participate in
generating new ideas, identifying improvements and be part of the solution. We
contribute to a stimulating environment alive with creativity, energy and fun. We

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celebrate and reward success. We relentlessly simplify our business and processes. We
say no to anything not clearly aligned to our strategy.
They care about and actively contribute to the community in which they live: We are
good corporate citizens - we care for the environment. We do not waste resources and
materials. We help communities through active involvement in projects that improve
quality of life. Think safety first. We are responsible for creating a safe, secure and
accident free workplace for ourselves and others. We are aware of all emergency
procedures and report safety risks immediately.

Introducing Unilever

150 million times a day, someone somewhere chooses a Unilever product. From feeding
your family to keeping your home clean and fresh, our brands are part of everyday life.

Life partner

With 400 brands spanning 14 categories of home, personal care and foods products, no
other company touches so many people's lives in so many different ways.

Our brand portfolio has made us leaders in every field in which we work. It ranges from
much-loved world favorites including Lipton, Knorr, Dove and Omo, to trusted local
brands such as Blue Band and Suave.

From comforting soups to warm a winter's day, to sensuous soaps that make you feel
fabulous, our products help people get more out of life.

We're constantly enhancing our brands to deliver more intense, rewarding product
experiences. We invest €1 billion every year in cutting edge research and development,
and have five laboratories around the world that explore new thinking and techniques to
help develop our products.

Continuous development

Consumer research plays a vital role in our brands' development. We're constantly
developing new products and developing tried and tested brands to meet changing tastes,
lifestyles and expectations. And our strong roots in local markets also mean we can
respond to consumers at a local level.

By helping improve people's diets and daily lives, we can help them keep healthier for
longer, look good and give their children the best start in life.

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We also believe that the very business of conducting business in a responsible way has a
positive social impact. We create and share wealth, invest in local economies and develop
people's skills – both inside our organization and in the communities around us.

Today Unilever employs 179 000 people in 150 countries worldwide, and supports the
jobs of many thousands of distributors, contractors and suppliers.

Health & personal care

• First launched in France in 1983, our leading male grooming brand, Axe, now
gives guys the edge in the mating game in over 60 countries
• Our oral care brands Mentadent, Peposodent and Signal have teamed up with the
world's largest dental federation, the FDI, which represents over 750 000 dentists
around the world
• Lux became the first mass-marketed soap when it launched in 1924. Today it
achieves annual global sales of over €1 billion
• Domestos is a best-selling brand in nine of the 35 countries in which it's sold
• Hindustan Lever in India has launched a hand-wash product, Surf Excel Quick
Wash, with a low foaming formulation, reducing the amount of water needed for
rinsing by up to two buckets per wash
• Recent breakthroughs at Rexona include Rexona Crystal, a deodorant that
eliminates unsightly white deposits on dark garments

Foods

• Knorr is our biggest food brand with a strong presence in over 80 countries and a
product range including soups, sauces, bouillons, noodles and complete meals
• We're the world's largest ice cream manufacturer, thanks to the success of our
Heart brand which includes Magnum, Cornetto, Carte d'Or and Solero, and Ben &
Jerry's and Breyers in the US
• Lipton's tea-based drinks include the international Lipton Iced Tea range, the
Lipton range in North America and Lipton Yellow Label, the world's favorite tea
brand
• Becel/Flora pro-active products have been recognized as the most significant
advancement in the dietary management of cholesterol in 40 years
• In the mid 1990s we led the industry with our programme to eliminate almost all
trans fat from our margarine
• AdEs, our soy-based fruit drink, has been growing at the impressive rate of 35%
since its launch in 1997 in Latin America
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