MARKETING PROPOSAL

This marketing proposal, designed b !"OMPAN#$ is %reated e&%l'si(el )or 'se b !"LIENT
NAME$ o) !"LIENT *+SINESS$,
1. EXECUTIVE SUMMARY
The )ollo-ing marketing proposal presents the res'lts o) e&tensi(e analsis, st'd o) market
trends, and appli%ation o) spe%i)i%s 'ni.'e to !"LIENT *+SINESS$, /e belie(e o'r proposal
pro(ides a %omplete marketing strateg -hi%h -ill %'lminate in highl s'%%ess)'l res'lts )or
o'r b'siness,
2. CREDENTIALS
!"OMPAN#$ has been making inroads in the marketing -orld )or !N+M*ER$ ears, /e are an
inno(ati(e and seasoned gro'p o) marketing pro)essionals -ith e&perien%e handling the needs o)
a (ariet o) %lients, O'r -ork in the !"LIENT0S IN1+STR#$ ind'str has demonstrated
signi)i%ant a%hie(ement, and garnered lasting res'lts, and -e hope to pro(ide o' -ith
o'tstanding ser(i%es )or o'r b'siness,
3. SITUATION ANALYSIS
a. Market Trends
A%%ording to o'r resear%h, %'rrent trends in o'r ind'str sho- !I1ENTI2#
TREN1S$,
/e )eel these trends are signi)i%ant in that the demonstrate !I1ENTI2#
SIGNI2I"AN"E$,
b. Ind'str "ompetitors
Leading %ompetitors in this ind'str ha(e sho-n the )ollo-ing strengths and
-eaknesses !I1ENTI2# STRENGT3S AN1 /EAKNESSES$,
4. MARKETING STRATEGY
a, Promotional Strateg
*ased on o'r abo(e analsis, -e belie(e the )ollo-ing promotional strategies -ill pro(e
highl s'%%ess)'l )or o'r b'siness4
/e plan to implement these strategies 'sing4
!I1ENTI2# STRATEGIES 5E,G,, PRINT, RA1IO, MAILINGS, S+R6E#S,
*RO"3+RES7$,
b, Internet Strateg
At !"OMPAN#$, -e kno- that Internet marketing is no- (ital to the s'%%ess o) an
b'siness, /e ha(e de(eloped the )ollo-ing strategies )or marketing o'r b'siness online,
/e -ill implement these strategies 'sing4
!I1ENTI2# STRATEGIES 5E,G,, SEO, SO"IAL ME1IA, GOOGLE A1/OR1S,
EMAIL "AMPAIGNS7$,
5. MARKETING GOALS/PROJECTIONS & OUTLOOK
+pon implementation o) the abo(e marketing strateg, o'r analsis pro8e%ts the )ollo-ing
o't%omes4
!STATE PRO9E"TIONS$
6. IMPLEMENTATION
a, Timeline
b, Maintenan%e
7. INANCIALS
The %ost breakdo-n o) the a)orementioned marketing strateg, alongside the implementation
pro%ed'res, is as )ollo-s4
!"OST *REAK1O/N$
!. CONDITIONS
Prior to a contractual agreement, proposal ma be amended 'pon %ollaboration -ith the %lient,
!"LIENT NAME$ o) !"LIENT *+SINESS$, at the dis%retion o) !"OMPAN#$,
". ACCEPTANCE
#o'r signat're belo- indi%ates a%%eptan%e o) this marketing proposal, #o'r initial pament per
the terms abo(e -ill also represent a%%eptan%e o) this proposal, and entran%e into a %ontra%t'al
agreement -ith !"OMPAN#$,
#COMPANY$
R%&'%(%)*+*,-%. #NAME$/ #TITLE$
#COMPANY ADDRESS$ #COMPANY P0ONE$
Signat're4 ::::::::::::::::::::::::::
1ate4 ::::::::::::::::::::::::
#CLIENT COMPANY$
R%&'%(%)*+*,-%. #CLIENT NAME$/ #CLIENT TITLE$
#CLIENT COMPANY ADDRESS$ #CLIENT COMPANY P0ONE$
Signat're4 :::::::::::::::::::::::::::::::::::
Name4 :::::::::::::::::::::::::::::::::::
1ate4 :::::::::::::::::::::::::::::::::::