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Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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BI-1054
Oracle Business Intelligence
Applications Overview,
Success Stories and Roadmap

Florian Schouten
Senior Director, Product Management


Copyright 2012, Oracle and/or its affiliates. All rights reserved. 3
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions.
The development, release, and timing of any features or functionality
described for Oracles products remains at the sole discretion of Oracle.

Safe Harbor Statements
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 4
Program Agenda
Introduction to Oracle BI Applications
Recent Releases
Customer Success
Roadmap and Future Investments
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 5
Oracle Complete Business Analytics
Integrated
Analytic
Applications



Any Data,
Any Source



Full Range of
Analytics



On Premise,
On Cloud,
On Mobile



Copyright 2012, Oracle and/or its affiliates. All rights reserved. 6
Back Office Front Office

Assess impact of product
mix and discounts on
revenue and margins


Correlate training and
compensation with worker
productivity


Enable delivery of the
perfect order


Better manage supply and
demand fluctuations
Sales Marketing
Service and
Contact Center
Loyalty
Financials
Procurement
and Spend
Supply Chain &
Order Management
Human
Resources
Projects
Manufacturing
Price
Customers
Suppliers
Enterprise
Asset
Management
Alignment Across the Enterprise
Integrated Best Practice Analytics
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 7
BI Applications Rapid Performance Insight
CRM ANALYTICS
ORACLE BUSINESS INTELLIGENCE FOUNDATION
AND OTHER OPERATIONAL
AND ANALYTIC SOURCES
SOURCE ADAPTERS:
SALES
Pipeline Analysis
Forecast Accuracy
Up-sell/Cross-sell
Cycle Times
Lead Conversion
Sales Team
Effectiveness
MARKETING
Campaign
Effectiveness
Customer Insight
Product Propensity
Market Basket
Analysis
Campaign ROI
SERVICE &
CONTACT CENTER
Service Effectiveness
Customer Satisfaction
Resolution Rates
Service Rep
Efficiency
Service Cost
Service Trends
PRICE
Price Segments
Price Waterfall
Analysis
Deal Life Cycle
Deal Desk Analysis
Product Pricing
Performance
LOYALTY
Member
Demographics
Membership Trends
Promotion Cost
Promotion
Effectiveness
Points Analysis
ERP ANALYTICS
FINANCIALS
General Ledger
Accounts Receivable
Accounts Payable
Cash Flow
Profitability
Expense
Management
PROCUREMENT &
SPEND
Direct & Indirect
Spend
Buyer Productivity
Contract Compliance
Supplier Perf.
Purch. Cycle Time
Employee Expense
SUPPLY CHAIN &
ORDER MGMT
Revenue & Backlog
Inventory Analysis
Fulfillment Status
Customer Status
Order Cycle Time
BOM Analysis
PROJECTS
Project Funding and
Budget
Product Cost
Project Revenue
Project Billing
Project Profitability
HUMAN
RESOURCES
Employee
Productivity
Compensation
Talent Management
Recruiting Analysis
Learning Analysis
Workforce Profile
MANUFACTURING
Plan to Produce
Work Orders
Inventory and WIP
Quality
Resource Usage
Bill of Material
Costing
Kanban
ENTERPRISE
ASSET
MANAGEMENT
Maintenance History
Maintenance Costing
Asset Genealogy
Breakdown &
Preventive
Quality
Inventory
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 8
Pre-Built Analytic Warehouse
1
Business Analytics Warehouse
~300 star schemas
Designed for analysis and reporting
Certified Application Integration 2
Role-Based Dashboards Best Practice Metrics
3 4
~10,000 metrics
Additional pre-defined calculations
Based on best practices
Pre-mapped integration
Fusion, EBS, PSFT, SEBL , JDE, SAP, IBM
Role-based Security

Over 500 Dashboards and Pages
Over 3,000 reports
Across Lines of Business
Deeper than Dashboards
Oracle BI Analytic Applications
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 9
BI Applications

Recent Releases
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 10
Applications CRM Financials
Human
Resources
Supply Chain
& Order Mgmt
Manufacturing
Enterprise
Asset Mgmt
Procurement
& Spend
Projects
EBS R12.x
NEW Service only NEW NEW
EBS 11.5.10
Service only NEW NEW
PSFT 9.1

PSFT 9.0

PSFT 8.9

JDE E1 8.11SP1

JDE E1 8.12

JDE E1 9.0

JDE E1 9.1
NEW NEW
JDE W A9.2

SAP R3 4.6c
NEW NEW
SAP ECC 6.0
NEW NEW
IBM Maximo 7.5
NEW
Fusion Apps

Siebel 8.2.x

Not Applicable
Siebel 8.1.x

Siebel 8.0

Siebel 7.8

Matrix shows operational applications supported by Oracle BI Applications
ETL. To see which specific operational application modules are supported,
and by which specific BI Apps, see product documentation
BI Applications OLTP Coverage
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 11
Announcing
Oracle Manufacturing Analytics
Oracle Enterprise Asset Management Analytics
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 12
Insight into the Plan to Produce Process
New analytics module offering integrated view of
planning, manufacturing execution, manufacturing
quality and inventory builds
Summary level KPIs with drill down capabilities to
identify exceptions
Cross-functional analysis capabilities with Supply
Chain and Order Management , Procurement &
Spend and Financial Analytics
Analyze current state manufacturing execution
against targets and historical trends
Track all major points in the process by work order &
operation
Track costs, quantities and amounts of usage
Track dates between major points in the process
Exalytics and BI Mobile certified
Oracle Manufacturing Analytics
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 13
Drive Insight into Manufacturing Processes
Role-based Dashboards Target Key Manufacturing Challenges

Prepackaged Manufacturing Analytics
Sample Reports
Plan to Produce
Production Attainment
Past Due Work
Orders
Planned Production
Production Costing
Cost Metrics KPI
Manufacturing Cost
Summary
Manufacturing Cost
Variance Summary
Cost Trend
Manufacturing
Quality
Quality Summary
Quality Results
Non Conformance



Process Manufacturing
Formulation Yields
Adjusted Formulation
Variance
Scaled Formulation
Variance
Plan to Produce
Manufacturing Execution
Process Manufacturing
Manufacturing Quality
Production Costing
Inventory
Manufacturing Execution
Work Order Detail
Open Work Orders
WIP Operation Analysis
Scrap Summary
Rework and First Pass Yield

Inventory
Inventory Expirations
Excess and Obsolete
Inventory
Inventory Aging

Copyright 2012, Oracle and/or its affiliates. All rights reserved. 14
Insight into Asset Maintenance and Failures
New analytics module providing business users with a
complete view of the Enterprise Asset Management
processes
Helps in achieving optimal Asset Portfolio Management,
balance operational and financial efficiencies.
Improve the efficiency of the maintenance organization
Improve effectiveness of maintenance planning & scheduling
Control maintenance cost variance
Control and monitor maintenance work order backlog and
maintenance work order completions
Increase Equipment Availability
Mean Time between Failure (MTBF) and Mean Time
to Repair (MTTR) metrics
Source from E-Business Suite or IBM Maximo
Exalytics and BI Mobile certified


Oracle Enterprise Asset Management Analytics
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 15
Drive Insight into Asset Management Processes
Role-based Dashboards Target Key Asset Mgmt Challenges

Prepackaged Enterprise Asset Management Analytics
Role-Based Dashboard
VP Operations
Asset 360 degree : Asset history
since inception
Maintenance Cost : Monitor
maintenance cost along with
asset performance
Plant Manager
Spares Inventory Track spares
inventory levels and availability
Resource Analysis Analyze the overall
efficiency of the resources
Maintenance Cost Summary Work Order Summary
Inventory and Costing
Quality Analysis
Resource Analysis
Asset Genealogy
Maintenance Managers
Schedule maintenance: Monitor schedule
maintenance execution.
Failure Analysis : Mean Time to Repair
(MTTR), Mean Time Between Failure
(MTBF) analysis.


Copyright 2012, Oracle and/or its affiliates. All rights reserved. 16
Oracle Business Intelligence Foundation

SAP BW
Fully supported source for Oracle BI, BI Publisher
Integrate into Oracle BI Common Enterprise Information
Model
Mix with other corporate data sources in consistent Oracle
BI user interface
SAP R/3 and ECC
Source for Essbase
Source for BI Publisher
Source for EPM Applications
Source for BI Applications
Use Within SAP Customers
89%
SAP customers in
Fortune Global 500
use Oracle BI/EPM
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 17
Oracle BI Applications for SAP
Version 7.9.7.2 Available
Oracle BI Applications for SAP source
directly from SAP R/3 4.6c and ECC 6.0
Financial Analytics for SAP
Procurement & Spend Analytics for SAP
Supply Chain and Order Management
Analytics for SAP
Certification on OBIEE 11g platform
Exalytics and Exadata certified
Fully localized in 28 languages


Oracle BI Applications
Supply Chain &
Order
Management

Oracle BI Foundation
Common Enterprise Information Model
SAP R/3 v 4.6c & ECC 6.0

Oracle Data Integrator
Financial Accounting (FI)
Sales & Distribution (SD)
Materials Management (MM)

Procurement
& Spend
Financials
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 18 Copyright 2012, Oracle and/or its affiliates. All rights reserved. 18
Business Analytics in Oracle Fusion Apps

Benefits
Enables decisions with relevant
insight in context of business process
Combines real time, historic & forward looking
data
Drives process execution through collaboration
Unique features
Pre-integrated content for lines of business
including Finance, HCM, Supply Chain,
Procurement, Projects ,Sales & Marketing
Modular design
Engineered as a single system with a single UI

Role-Based Analytics Served Within The Context Of Business Processes

Copyright 2012, Oracle and/or its affiliates. All rights reserved. 19
Fusion Reporting and Analytics

Real time, self service reporting directly off Fusion Apps data
Pre-packaged content covering major Fusion Applications
Built on Oracle BI EE technology
Oracle
Transactional
BI (OTBI)
Unlimited historical analysis, including trending and cross-domain insight
Pre-packaged data warehouse, ETL, metrics, and interactive dashboards
Available for EBS, Peoplesoft, JD Edwards, Siebel & now extending to Fusion
Built on Oracle BI EE technology
Oracle BI
Applications
(OBIA)
Financial statements, sales territory planning, project performance, and more
built on Essbase technology
Whitespace analysis built on Real-Time Decisions and Oracle Data Mining
technologies
Specialized
Analytics
Consistent, Timely, Complete
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 20
Oracle BI Applications

Compelling Products Available Today
Complete end to end analytics solutions for Apps Unlimited customers
Deploy rapidly as data marts or as basis for conformed, complete enterprise warehouse
Best practice role-based reports and dashboards
BI Applications Make Sense as Part of an ERP Upgrade
Add BI implementation for real business user visible benefits of an ERP or CRM upgrade project
Improved Fusion Readiness
Uptake of Fusion Middleware technologies, like BI Foundation, Enterprise Manager, OID
Reduced end user Fusion training
Continuity of Reporting during Coexistence or Upgrade
End user reports and dashboards can be retained and will start working against alternate source
Get Fusion Ready with BI Applications Today
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 21
All BI Applications are BI Mobile Certified
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 22
Oracle Analytical Applications
80+ Spanning Horizontal, Edge and Industry Areas
Health Sciences
Provider Supply Chain Analytics
Operating Room Analytics
Clinical Development Analytics

Financial Services
Profitability Management Analytics
Asset Liability Management
Analytics
Basel II Analytics


Public Sector & Higher Ed
Case Management Analytics
Campus Solutions Analytics


Tax
Tax Accounting Analytics
Tax Payments Analytics
Tax Forms Analytics
Utilities
Credit and Collection Analytics
Advanced Spatial Revenue
Analytics

Retail
Retail Merchandising Analytics
Insurance
Insurance Insight Analytics



Horizontal BI Applications
CRM
Sales Analytics
Service Analytics
Contact Center Analytics
Marketing Analytics
Partner Analytics
Loyalty Analytics
Price Analytics
ERP
Financial Analytics
Human Resources Analytics
Supply Chain & Order Management
Analytics
Procurement & Spend Analytics
Project Analytics
Manufacturing & EAM Analytics
Edge BI Solutions
Fusion Transportation Intelligence
Fusion Governance Risk &
Compliance Intelligence
Demand Signal Repository
Incentive Compensation
Advanced Planning Command
Center
Manufacturing Operations Center
PLM Business Intelligence
Primavera P6 Analytics

- more -


More
BI Foundation
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All BI Applications are Exalytics Certified
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 24
In the old times we would report every month. Now we report
every hour or minute. With Oracle Exalytics its easier to
develop complex dashboards and we get better performance
35X to 70X faster with Exadata + Exalytics
BI Applications with Exalytics and Exadata
Speed of Thought Analysis

Copyright 2012, Oracle and/or its affiliates. All rights reserved. 25
What Does Exalytics Mean for BI Applications?
1. Make Existing Deployments Blazing Fast
Orders of magnitude faster end user response times
Exalytics up and running in days
2. Reduce Development Time on BI Applications Extensions
New dashboard development cost reduced (less dashboards, less tuning)
Practically eliminate need for custom aggregate tables
3. Get Ready for Enterprise Adoption!
Up to 50,000 users on a single Exalytics machine (but can start small)
More end user interactivity and instant responsiveness means higher user adoption
Enables immersive mobile experience
4. Supports a New Class of BI Applications
Real-time forecasting, optimization and scenario modeling on large data sets

Copyright 2012, Oracle and/or its affiliates. All rights reserved. 26
BI Applications

Customer Success
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 27
Over 500 new logos in FY2012
Across all industries and regions
Nearly half of customers license 3
or more BI Applications
Double digit YoY revenue growth
for ERP Analytics segment
Penetration of CRM Analytics in
Siebel base now exceeds 40%

Broad Adoption Continues
Key Trends and Product Momentum
Oracle BI Applications
28 Copyright 2012, Oracle and/or its affiliates. All rights
reserved.
Total Economic Impact of Oracle BI Apps

Validated Benefits
Lower Procurement Spend - 5% lower procurement costs in
Year 1 of the study and increased to 7% in Year 2.
Accounts Payable Savings - Savings of more than $1 million
per year by the third year of the study
IT and business labor savings - Apps created efficiencies in
both the IT and business sides of the organization.
Lower Inventory Working Capital 15% reduction in
inventory for the affected product categories
Increased gross sales and prices- 0.3% increase in average
sales price and 0.4% lift in sales at affected parts of the
organization

97%
ROI with a 20
Months Payback
Period*
Source: The Total Economic Impact of Oracle BI Applications," commissioned study conducted by Forrester Consulting on behalf of Oracle, October 2012.

Based on commissioned study conducted by Forrester Consulting
*Composite Organization Three-Year Risk-Adjusted ROI

Copyright 2012, Oracle and/or its affiliates. All rights reserved. 29
BI Applications

Roadmap and Future
Investments
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 30
Key Investment Themes
Oracle BI Applications
New Modules
Operational Planning Apps
Unstructured & Big Data
Predictive Analytics
Additional Content Coverage
User Experience Redesign
Reduce Cost of Ownership
Oracle Public Cloud
Existing BI Applications New BI Applications
Future Directions (>12 Months)
Whats Next (0-12 Months)


Oracle Applications Planning
BI Applications Current Releases and Roadmap
For Applications Unlimited customers
ETL with Informatica
New Manufacturing Analytics
New Enterprise Asset Management Analytics
New SLA support for EBS R12 (patch)




For SAP customers
ETL with ODI
Financials, Procurement & Spend, Supply
Chain & Order Management Analytics




For Fusion Applications Release 5
ETL with Informatica
Real-time operational analytics (OTBI)


Support for ODI across all sources
Data model and release integration across
Fusion and Applications Unlimited

New content: Fixed Assets, Budgetary
Control, Sourcing, Time & Labor, Project
Resource Management, Global Payroll

New modules: Student Information Analytics,
Spend Planning

New adapters: Fusion Applications Cloud
Service adapters, Procurement & Spend
Analytics for JDE, Price Analytics for EBS,
Supply Chain & Order Management
Analytics for PeopleSoft

User Experience Redesign (partial)

Cost of Ownership Improvements: Data
Lineage, ETL Data Validation, Golden Gate


BI Applications as Oracle Cloud Service
ODI and Informatica : release alignment
Merge in SAP code line

New content/modules: Talent Management ,
Grants, Benefits, Depot Repair & Field
Service, EVM & Project Scheduling, EAM
enhancements, and more

New adapters: Adapter to Taleo,
Manufacturing Analytics for JDE, and more

Additional operational planning applications

Unstructured/big data analytic applications

Continue user experience redesign

Additional cost of ownership improvements


BI Apps 7.9.6.4
January 2013
Whats Next
0-12 month planning cycle
Future Directions
Post 12 month planning cycle
BI Apps 7.9.7.2
September 2012
BI Apps 11.1.1.6.3
December 2012
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 32
Key Investment Themes
Oracle BI Applications
New Modules
Operational Planning Apps
Unstructured & Big Data
Predictive Analytics
Additional Content Coverage
User Experience Redesign
Reduce Cost of Ownership
Oracle Public Cloud
Existing BI Applications New BI Applications
Future Directions (>12 Months)
Whats Next (0-12 Months)
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 33
User Experience Investments
Role-Based Dashboards to Role-Based Applications

Consumerization of BI requires new interfaces beyond traditional
reports & dashboards
1. Centered around business entities everyone understands
At a glance view of all key metrics and related context
Navigate & Focus makes business intelligence feel more like an
application than a query
2. Extremely intuitive and easy to use
Faceted search, visualizations to fit the analysis need
3. Optimized for mobile and cloud-based service deployments



Copyright 2012, Oracle and/or its affiliates. All rights reserved. 34
Example
Perspective-based Dashboards:
Arrange information by specific,
intuitive and relevant points of view
Help users locate and focus on the
information most important to them:
select a scope of information and
pivot around different perspectives
on that information
Are easy to understand
Facilitate navigation through intent
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 35
Key Investment Themes
Oracle BI Applications
New Modules
Operational Planning Apps
Unstructured & Big Data
Predictive Analytics
Additional Content Coverage
User Experience Redesign
Reduce Cost of Ownership
Oracle Public Cloud
Existing BI Applications New BI Applications
Future Directions (>12 Months)
Whats Next (0-12 Months)
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 36
Further Slash Cost of Deploying a BI App
Goal Out of the box deployment of a BI Application in less than a week

Reduce install and provisioning of infrastructure to 4 hours or less
Reduce functional configuration of warehouse components to 4 hours
or less
Reuse configuration choices made while deploying an ERP app
Provide complete data lineage from source to report
Provide easy near real time incremental refresh of warehouse data
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 37
BI Applications Configuration Manager
Administrative UI to
manage system config
for your BI Applications

Global parameters
Language setup
Currency setup
Extract dates

Ability to export and
import configuration
from file

Copyright 2012, Oracle and/or its affiliates. All rights reserved. 38
BI Applications Functional Setup Manager
Administrative UI to
track and manage
implementation
projects and their
required functional
setup steps

Assign owners and
due dates to tasks
Domain setup

Ensures setups are
complete and easily
interrogated

Copyright 2012, Oracle and/or its affiliates. All rights reserved. 39
BI Extender
Interrogate Fusion
Applications setup to
identify flex field setup

Key flex fields
Descriptive flex fields

Complete automation





Copyright 2012, Oracle and/or its affiliates. All rights reserved. 40
BI Applications ETL Validation
Verifies ETL results after every ETL run

Compares Source Data to Warehouse Data

Generates validation reports

Supports multiple validation types
Table Row count
Null fields count
Metrics Sum
Foreign Keys count

Supports multiple scenarios
History
Multiple sources for a table
Type 1, Type 2 tables




Copyright 2012, Oracle and/or its affiliates. All rights reserved. 41
Data Lineage & Impact Analysis


Transparency and Auditability
Dashboards/Reports
Presentation Column
BMM Layer Transformation
Physical Layer/Warehouse Layer
SIL Interfaces
OLTP Tables/Columns
SDE Interfaces
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 42
Enhanced ETL Architecture Using Golden Gate
Planned Golden Gate Option
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 43
Features and Benefits
Planned Golden Gate Option
Drastically
Reduced
Impact on
Source
System
BI
Applications
with Golden
Gate
Drastically
Reduced
ETL
Runtimes
More Reliable
Change Data
Capture and
Delete
Support
Dedicated
Copy of
Source
Tables in BI
Apps DW
Near-zero impact of
ongoing extraction
No ETL batch load
windows required
Full reload without
touching the source

Consistent CDC
approach regardless
of source
Hard deletes in
source generate
Golden Gate events

Transformations and
star loads all local in
BI Apps DW schema
Near real time ETL
possible
24/7 deployments
Ability to change
indexes, add views
Perfect source for
real-time reporting
requirements
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 44
Key Investment Themes
Oracle BI Applications
New Modules
Operational Planning Apps
Unstructured & Big Data
Predictive Analytics
Additional Content Coverage
User Experience Redesign
Reduce Cost of Ownership
Oracle Public Cloud
Existing BI Applications New BI Applications
Future Directions (>12 Months)
Whats Next (0-12 Months)
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 45
What Cloud Means for Packaged Analytics





1. Companies need enterprise data warehousing solutions more than ever
Key enterprise data spread over more systems, on premise and in the cloud
Enterprise BI semantic model provides only consolidated view of the business
In the next 5+ years the majority of these efforts will remain on premise

2. Companies need pre-built analytics supporting their Cloud applications
Real-time operational analytics and reporting fills majority of requirements
Embedded analytics require dedicated data mart for more complex calculations such as
cycle times, aggregate trend metrics, KPIs
Extensibility and configurability via web-based wizards is critically important
Advanced configuration/customization use cases are not as important



Copyright 2012, Oracle and/or its affiliates. All rights reserved. 46
Priority #1: Cloud Adapters




Oracle Analytic Applications
Ensure BI Applications on premise increases its appeal as a foundation for
enterprise data warehousing by supporting sourcing of information from
cloud applications

OBIA Oracle BI Applications
Pre-built analytics for EBS, PSFT, Siebel, JDE, Fusion, SAP, IBM Maximo
Add ETL adapters to cloud-based applications
Planned: Fusion Public Cloud - support common coexistence scenarios
Rely on partners for third party adapters such as Salesforce.com, WorkDay
Protect existing customers investments in Oracle BI
Continue build out of content & adapters for Apps Unlimited systems


Adapters to Taleo, Rightnow, and other new Oracle Public Cloud offerings

Goal
Product
Futures
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 47
Priority #2: Pre-Built Analytics in the Cloud



Oracle Analytic Applications
Ensure pre-built analytics supporting Oracles cloud-based applications are
complete and easy to configure and extend

1. OTBI Oracle Fusion Transactional Business Intelligence (Available Today)
Real-time operational analytics and reports built with OBIEE
Broad coverage over all Fusion Applications families
Supports embedded analytics
2. OBIA Oracle BI Applications (Available On Premise, Planned for Cloud)
Rich, more aggregated analytical dashboards built with star schemas
Easy to configure version of existing OBIA product deployed in the cloud
Initially - limited customizability or support for other data sources
Supports embedded analytics with Fusion Applications

Automatic coverage for data model extensions, support for non-cloud sources

Goal
Product
Futures
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 48
Key Investment Themes
Oracle BI Applications
New Modules
Operational Planning Apps
Unstructured & Big Data
Predictive Analytics
Additional Content Coverage
User Experience Redesign
Reduce Cost of Ownership
Oracle Public Cloud
Existing BI Applications New BI Applications
Future Directions (>12 Months)
Whats Next (0-12 Months)
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 49
Student Information Analytics
1. Provide next generation, multi source BI solution for Student Information
systems to drive student success
Built on BI Applications platform - Common information Model, conformed dimensions,
common ETL, security model etc.
Supports data integration from third party/legacy systems
2. Foundation for Fusion Student Information Analytics
3. Functional parity with PSoft EPM DW plus additional enhancements
Planned in multiple releases
4. Provide Enterprise Data Warehouse Infrastructure with pre-packaged BI
Applications for all the business functions on a single platform to achieve
Institutional excellence
5. Role based dashboards and reports


Design Themes
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 50
Insight into Student Success & Institutional Performance
Planned new analytics module offering
with integrated view of admissions and
recruiting, student records and student
financials
Summary level KPIs with drill down
capabilities to identify exceptions
Cross-functional analysis capabilities with
Financial Analytics, Procurement &
Spend Analytics, HR Analytics and other
BI Apps
Exalytics and BI Mobile certified
Oracle Student Information Analytics
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 51
Robert Brust
Former Sprint CIO
Business Finance Magazine. February 2012
Executives rarely see the magnitude of overall spend that these
[indirect] categories represent. When looked at individually, the
dollar amount of indirect spending in each department seems
insignificant when compared to raw materials. But, when added
together, they can account for hundreds of millions of dollars.
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 52
Oracle Spend Planning
Spend Planning enables procurement
teams to forecast indirect spend, and use
packaged what-if modeling tools to reduce
spend

Lines of business can use Spend Planning
to quickly project future purchases that
align with budgets, and develop multiple
scenarios using different driver
assumptions
Control and Optimize Indirect Spend
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 53
Oracle Spend Planning
Pervasive context from BI helps planners
make better decisions about supplier
allocations

Integration to Oracle ERP business rules
means more accurate plans based on real-
world constraints

Leverages existing Procurement & Spending
Analytics data model and ETLs

Extend Value of OBIA Investment
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 54
Key Investment Themes
Oracle BI Applications
New Modules
Operational Planning Apps
Unstructured & Big Data
Predictive Analytics
Additional Content Coverage
User Experience Redesign
Reduce Cost of Ownership
Oracle Public Cloud
Existing BI Applications New BI Applications
Future Directions (>12 Months)
Whats Next (0-12 Months)
Copyright 2012, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 55
Employees
.. would like my
compensation to be in
line with industry
standards..
Managers
.. mentioned lack of
training as a key reason
he is not satisfied with
his current role.
Dialogues Contain Critical, New Insights about the Workforce
Dialogue in Surveys, Performance Reviews, Notes, Comments, Blogs, Tweets, Posts, etc..
Customers The Public
.. is the best account
manager we have ever
worked with. Excellent
customer focus..
I hear they are a fantastic
place to work with great
benefits..
Copyright 2012, Oracle and/or its affiliates. All rights reserved. Oracle Confidential. 56
Insight from Dialogue Helps Explain Unanticipated Behavior
Employee
Retention has
Declined
Acquisition of
Top Talent
Increases
Monitor & Track
.. would like my
compensation to be in
line with industry
standards..
.. mentioned lack of
training as a key reason he is
not satisfied with his current
role.
.. is the best account
manager we have ever
worked with. Excellent
customer focus..
I hear they are a
fantastic place to
work with great
benefits..
Understand Why
Take Action
Retrain Managers
Promote Top
Performers
Making our understanding of data actionable
Copyright 2012, Oracle and/or its affiliates. All rights reserved. 57
Unstructured Analytics
Oracle Endeca Information Discovery
Benefits
Unprecedented Information Visibility
Leverage Existing BI Investments
Self-Service Data Discovery
Reduced IT Costs, Better Business Decisions
Unique Features
Contextual Search, Navigation, Analytics
Dynamic Data and Metadata
Content Acquisition and Text Enrichment
In-Memory Performance
Rapid, intuitive exploration and analysis of data
from any combination of structured and unstructured sources
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EBS for HR PeopleSoft Fusion for HCM
Structured HR Data
Oracle Endeca Information Discovery
Best platform for Unstructured Analytics
Endeca Server
Hybrid Search/Analytical Database
Flexible Data Model
Social Media Content Systems,
Files, Email
3
rd
Party
Unstructured Data
Big Data
Extend Workforce Analytics with Unstructured Data
Introducing Oracle Endeca Information Discovery
Oracle HR Analytics
Pre-built BI Solution for Understanding the Workforce
HR Data Model
Dashboards & Metrics
Pre-built Reports
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Tag clouds
containing key
themes and topics
across 000s of
review comments
Access individual
review comments with
associated manager
and sentiment
Combine complex
search criteria with
structured filters to
explore data
See distribution of
employee sentiment
and filter by ve, +ve
Free-form navigation by
any attributes
associated with the
data in the system
Summarize
employee sentiment
and other workforce
metrics
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Q&A
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The preceding is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions.
The development, release, and timing of any features or functionality
described for Oracles products remains at the sole discretion of Oracle.

Safe Harbor Statements
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