1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business
2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve his goals
3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term and long term goals 3.5 Entry and growth strategies 3.6 Start-up capital 3.7 Funding
4. SERVICES 4.1 Car washing 4.2 Interior vacuum cleaning 4.3 Polishing/waxing 4.4 Buffing 4.5 Car engine wash 4.6 Daily parking
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5. OPERATIONAL PLAN 5.1 Car washing place design 5.2 Source of clean water 5.3 Car washing machines 5.4 Vacuum cleaning equipment 5.5 Other equipment required 5.6 Cleaning materials required 5.7 How to wash and clean cars 5.8 Cleaning windows 5.9 Cleaning engines 5.10 Removing stains 5.11 Property security 5.12 Trust 5.13 Quality standards 5.14 NEMA regulations on the environment 5.15 Insurances 5.16 Licenses
6.2.4 Capitalizing on their weaknesses 6.3 Market share 6.4 Pricing strategies 6.5 Advertising strategies and promotion strategies 6.6 Distribution strategies 6.7 Sales tactics 6.7.1 Direct sales 6.7.2 Telephone sales 6.7.3 Word of mouth 6.7.4 Web based selling