Leah Allard

Lancme Tresor Midnight Rose

We are presented with a typical advert for a beauty
product, in this case perfume. The model sits left or
centre of the frame with the perfume bottle sitting
either left or right bottom corner in front.
The colour purple is the main colour presented
here. It connotes that link with part of the title
being named as midnight. Midnight colours are
often referred to as a deep blue or navy or a deep
purple. Both purple and blue is used within this
advert. Purple is also seen on the lipstick that
Emma Watson is wearing, a tint of it shown within
the title Tresor Midnight Rose and in the lighting.
The idea of midnight is obviously the main theme
here within this advert. Furthermore we have one
light directed at a small section from the side of her
face and neck. This could indicate moonlight
because of that glow and contrast between the
lighter and darker parts on her body.
A female is represented for this advert because
there is no masculinity within the title or bottle. A male would not fit the purpose, therefore
having a female; it gives off that flirty, mysterious feeling. I would also say that due to the
name of the perfume it could also give off that wanting to go on a date wearing that
perfume because it signifies flirty.
Emma Watson is in fact French therefore using her as the cover of their French stylised
advert fits the picture. Also they may have used Emma to appeal their brand as her fan base,
for example women aged 25-35.
She seems to be having her head facing downwards but her eyes are gazing up as if she is
looking at the midnight sky. Her strong hold of the open mouth could imply a gasp that she
likes what she sees or wants what she sees. Even though she is not looking at the audience
directly, she is still drawing out attention to her eyes and what she is looking at. It drives the
audience crazy because they want to know what shes looking so intrigued for.
Her makeup is dark; again it reflects that flirty feeling. In fact I would call it a devious look,
where a woman would tend to look her best for someone in order to impress. The way she
is dressed also, her chest is out with a deep blue covering her shoulders. The darker colours
always appeal more on a woman because it makes the skin look darker and more tanned
which is strangely quite appealing for woman. I also noticed that on one of the necklaces
that shes wearing there are two stars. This could be a hidden link into the idea of midnight
again with the night sky being covered in stars for example.
The shot is a medium shot where it has only captured her face and just below her shoulders.
In focus is Emma Watson with the background behind blurred. Its hard to tell whether or
not the blurred background is just a colour or scenery behind her due to the odd blue and
black/ brown shown by the side of her head. I believe its just the colour but Im not 100%
certain. The image is smooth and high key of light. Bold, intriguing colours are used to fulfil
the image, not a patch of white is seen.
The font style on Emmas head represents again that flirty touch to the advert. It signifies
that French style, italic has a French connection with it. Its also in that shade of purple
connecting itself with the rest of the advert features.