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Course Description
This course is designed to provide an adequate overview of the field of Marketing from a
managerial standpoint, along with the fundamental concepts which will be systematically
presented and related to their real life applications. Examples, cases and caselets will be
liberally used to highlight the most relevant issues.
The basic objective is to help executives and managers develop relevant marketing skills
and philosophies and to examine the trends and applicable techniques in the area of
marketing management. This course should enhance a better understanding of marketing
problems, the setting in which marketing decisions are made, the tools available to facilitate
these decisions, and the impact of the decisions for the firm and the “larger marketplace.”
Schedule of Assignments
Pre Retreat
Assignment: National Christmas Tree Association Case.
How To Study and Discuss Cases
The Marketing Case Method
Read the case and be prepared for an in-class discussion.
Readings: Chapter 6
Article: “Kid Power,” pdf file
Readings: Chapter 14
Article: “Mind Your Pricing Cues,” pdf file
Case: “Nestle”
Case: “Wal-Mart”
Case: “Dell”
Final Exam: Individual case analysis submission: Assigned Case will be posted
on Monday, July 27
Due date: Individual case questions posted to Digital Drop Box by August 2
midnight CST
Peer Evaluation Due: Peer evaluations for all teams (submitted individually) due
August 2
Team Case Presentation 40% Approximately 10-15 page paper and 4-5
PowerPoint slides posted by presenting
team on Blackboard. Team will be
evaluated on its paper and
PPT presentation as well as the handling
of the case discussion during the web
conference.
Peer Evaluation 10% Evaluate yourself as well as your other
team members using a Peer Evaluation
Form.
Final Exam 25% The final exam will be in the form of an
Written Case Submission individually submitted case write-up.
The team case presentations will be evaluated using the following rubric:
Problem Statement 5%
Situation Analysis/case issues 20%
Evaluation of Alternatives 30%
Recommendation/Plan of Action/Implementation 20%
Overall report structure, clarity, thoroughness 15%
Handling of Q&A 10%
100%
Students are expected to ask questions that reflect content knowledge, analytical skills
and add value to the case discussions and all case presentations posted by the Teams.
Grades for case discussion participation will be based mainly (but not solely) on the
quality of the comments. Contributions should be well considered, insightful and
relevant to the case and demonstrate understanding of the concepts and ability to
appropriately apply concepts and ideas from course content to the discussions.
• A --- Excellent comments: answers questions appropriately; understands all
key issues; often develops discussion by building on or integrating others’
comments
• B --- Good comments: answers most questions appropriately; understands
most key issues; introduces some new issues or adds to others’ comments
• C --- Adequate comments: answers few questions appropriately; understands
some issues, but not all important aspects; introduces issues without
reference to prior discussion or repeats previous points.
The purpose of the Blackboard discussion forums is to discuss marketing topics related
to the class material. Participation in the discussions will assist you in understanding
the course content and more importantly allow a forum to explore the applications to
real life situations. Participation will be evaluated using the following criteria:
• A: Excellent contribution --- Insightful; key points and ideas set tone of other
contributions.
• B: Good contributions --- Used key points and issues to add value to the
overall discussion thread.
• C: Acceptable contribution --- Contribution was on topic; built on other’s
ideas.
• D: Unacceptable contribution --- Contribution did not add much value.
• F: No posting
Course & Instructor Policies
Submission
Assignments should be posted on Blackboard (Bb) within the course area by the due
date. Assignments are submitted to the Digital Drop Box under Tools tab. Be sure to
use the SEND command to submit to the Drop Box. Do not use ADD command to post.
Late Assignments
If you need to miss an assignment deadline, you must pre-notify the instructor and
course manager before the deadline. You should provide the reason for missing the
deadline and an alternative date for submitting the assignment. The instructor and
course manager must approve the extension and the new deadline. If you do not pre-
notify the instructor, the instructor may determine the appropriate grade deduction for
the assignment.
Retreats: Attendance at the retreat is a course requirement. Missing the retreat may
be grade affecting and may require makeup assignments at the discretion of the
instructor.
Evaluations:
Peer Evaluation
Students need to complete a peer evaluation for the team assignment. The peer
evaluation is an electronic document whose link is located on Blackboard (Bb) in the
course area under the Information button. Students evaluate the team members to
reflect the level of contribution made by each team member on a specific assignment.
Course Evaluation
The completion of a course evaluation is a course requirement. Students need to
complete a course evaluation form which is an electronic document whose link is
located on Blackboard (Bb) in the course area under the Information button. Students
who do not submit a course evaluation by the due date will receive an incomplete grade
for the course.
UTD Policy on Cheating:
Students are expected to be above reproach in all scholastic activities. Students who
engage in scholastic dishonesty are subject to disciplinary penalties, including the
possibility of failure in the course and dismissal from the university. "Scholastic
dishonesty includes but is not limited to cheating, plagiarism, collusion, the submission
for credit of any work or materials that are attributable in whole or in part to another
person, taking an examination for another person, any act designed to give unfair
advantage to a student or the attempt to commit such acts." Regents' Rules and
Regulations, Part One, Chapter VI, Section 3, Subsection 3.2, Subdivision 3.22.
Professors randomly use “Turnitin.com” to screen papers against other published works
on the web to insure against plagiarism.