Business Plan Template by Entrepreneur Media SA (Pty Ltd)

For business plan advice, visit: http://www.entrepreneurmag.co.za/category/advice/business-plans/

Business Plan Template
Business Name:
Name(s) and ID Number(s) of Owner(s):
Address:
Contact numbers:
http://www.entrepreneurmag.co.za/category/advice/business-plans/ 1
Business Plan Template by Entrepreneur Media SA (Pty Ltd)
For business plan advice, visit: http://www.entrepreneurmag.co.za/category/advice/business-plans/
Table of Contents:
1. Executive Summary Page #
2. General Company Description Page #
3. The pportunity! "n#ustry $ %ar&et Page #
'. Strategy Page #
(. )usiness %o#el Page #
*. Team + %anagement $ rganisation Page #
,. %ar&eting Plan Page #
-. perational Plan Page #
.. /inancial Plan Page #
10. 1ppen#ix Page #
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Business Plan Template by Entrepreneur Media SA (Pty Ltd)
For business plan advice, visit: http://www.entrepreneurmag.co.za/category/advice/business-plans/
1 !"ecuti#e $ummar%
2"n 2 pages or less summarise the most important aspect o3 the 4usiness5
Business Concept:
Financial Features:
Financial Requirements:
Current Business Position:
Major achievements:
& 'eneral Compan% Description
2162 page overvie7 o3 the company5
Name of the company
Type of legal entity
Onership
!igni"cant assets
Mission statement
#oals an$ o%jectives
Company strengths an$ core competencies
The in$ustry
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Business Plan Template by Entrepreneur Media SA (Pty Ltd)
For business plan advice, visit: http://www.entrepreneurmag.co.za/category/advice/business-plans/
( T)e Opportunit%* Industr% + ,ar-et
2263 pages5
The Opportunity
8here is the gap in the mar&et9
8hat has given rise to this gap9
:o7 7as this gap i#enti;e#9
:o7 7ill the gap 4e ;lle#9
The &n$ustry
8hat are the 4arriers to entry in this in#ustry9
:o7 much po7er #o the customers have9
:o7 much po7er #o the suppliers have9
1re there su4stitute o<erings 3or the pro#uct or service9
8ho are the competitors an# ho7 strong is the competitive rivalry9
8hat are the ma=or changes a<ecting the in#ustry9
The Mar'et
8hat is the total si>e o3 the mar&et9
:o7 3ast is the mar&et gro7ing9
8hat percentage share o3 the mar&et 7ill you have9 ?This is important only i3
you thin& you 7ill 4e a ma=or 3actor in the mar&et.@
8hat are the ma=or tren#s in target mar&et + tren#s in consumer
pre3erences! #emographic shi3ts an# pro#uct #evelopment9
. $trate/%
2162 pages5
The 3ocus o3 the 4usinessA 4roa# mass mar&et or a speci;c niche9
:o7 the 4usiness 7ill succee# in the mar&et9 :o7 7ill you create a uniBue
an# valua4le position! involving a #i<erent set o3 activities9
8hat is uniBue a4out the 4usiness9 :o7 is the o<ering #i<erent 3rom that o3
competitors9
8hat is the value 3or the customers9 Descri4e the value proposition 3or the
customer9
0 Business ,odel
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Business Plan Template by Entrepreneur Media SA (Pty Ltd)
For business plan advice, visit: http://www.entrepreneurmag.co.za/category/advice/business-plans/
21 page5
The sources o3 revenue
The ma=or costs involve# in generating the revenue
The pro;ta4ility o3 the 4usiness ?revenue less costs@
The investment reBuire# to get the 4usiness up an# running ?to get to scale@
The critical success 3actors an# assumptions 3or ma&ing the pro;t mo#el
7or&
1 Team 2 ,ana/ement + Or/anisation
22 pages5
1 list the 3oun#ers inclu#ing their Buali;cations an# experience
1 #escription o3 7ho 7ill manage the 4usiness on a #ay6to6#ay 4asis. 8hat
experience #o these in#ivi#uals 4ring to the 4usiness9 8hat special or
#istinctive competencies #o they o<er9
1n organisational chart i3 you have more than 10 employees! sho7ing the
management hierarchy an# responsi4ility 3or &ey 3unctions
3 ,ar-etin/ Plan
2263 pages5
The pro#uct ?or service@ an# 7hy it is valua4le to customers
The 3ocuse# an# #etaile# #escription o3 the target mar&et
The positioning o3 the pro#uct or service + ho7 it shoul# 4e perceive# 4y
customers
The pricing strategy 7ith speci;c price points at 7hich the pro#uct or service
7ill 4e sol#
The sales an# #istri4ution channels that 7ill 4e use# to get the pro#uct or
service to the customer
The promotion strategy inclu#ing pu4lic relations activities! speci;c
promotions! a#vertising an# inten#e# viral mar&eting activities
4 Operational Plan
22 pages5
1 #escription o3 the operating cycle that #escri4es 7hat the organisation 7ill
#o to #eliver its service or create an# sell its pro#uct
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Business Plan Template by Entrepreneur Media SA (Pty Ltd)
For business plan advice, visit: http://www.entrepreneurmag.co.za/category/advice/business-plans/
1 #escription o3 7here all the necessary s&ills an# materials 7ill 4e source#
8hat 7ill 4e outsource#! 7hat relationships are in place an# ho7 those
relationships 7ill 4e manage#
The cash receipts an# cash payment cycle o3 the 4usiness
5 6inancial Plan
226' pages5
Start6up expenses an# capitalisationA a #escription an# explanation o3 7hat
it 7ill cost to launch the 4usiness an# 7here you expect to get this money
126month pro;t an# loss pro=ection ?month64y6month@ an# a three6year pro;t
an# loss pro=ection ?Buarter64y6Buarter@
1 126month cash6Co7 pro=ection an# a three6year cash6Co7 pro=ection
?Buarter64y6Buarter@
1 pro=ecte# 4alance sheet at start6up an# at the en# o3 years one to three
1 4rea&6even calculation
17 Appendi"
)rochures an# a#vertising materials
"n#ustry stu#ies
)lueprints an# plans
%aps an# photos o3 location
%aga>ine or other articles
Detaile# lists o3 eBuipment o7ne# or to 4e purchase#
Copies o3 leases an# contracts
Detters o3 support 3rom 3uture customers
1ny other materials nee#e# to support the assumptions in this plan
%ar&et research stu#ies
Dist o3 assets availa4le as collateral 3or a loan
Detaile# ;nancial calculations an# pro=ections
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