FINAL LIST OF QUESTIONS FOR TSB TEST ON 19 SEPTEMBER 2009

1. What is communicaton?
2. Why do we communicate?
3. What are the various ways in which we communicate?
4. Define and distinguish between subjective and objective data with adequate ex
amples of each.
5. What is a symbol?
6. Discuss symbols of omission and commission with adequate examples.
7. Define Intended and unintended communication
8. What is language?
9. What is the relationship between language and communication?
10. What is the relationship between language and thought?
11. Logic, not language, is the backbone of business communication.
12. Discuss the axiom: Theres no such thing as perfect communication Use examples t
o illustrate your view.
13. Define effective communication. How can you tell when communication is effec
tive?
14. Why is communication vital in a business environment?
15. How is business communication different from personal communication?
16. What are the channels of internal business communication?
17. What is external business communication?
18. What are the paths of internal business communication?
19. Define and describe the Downward Vertical Path of communication with adequat
e examples.
20. Define and describe the Upward Vertical Path of communication with adequate
examples.
21. Define and describe the Horizontal Path of communication with adequate examp
les.
22. Define and describe the Diagonal Path of communication with adequate example
s.
23. Define and describe the various forms taken by Grapevine Communication withi
n an organization with adequate examples of each form.
24. What are communication barriers?
25. Why must they be removed?
26. Define and describe physical barriers in communication. How can they be mini
mized?
27. Define and describe the social barriers to communication. How can they be mi
nimized?
28. Define and describe the psychological barriers to communication. How can the
y be minimized?
29. Define and describe emotional barriers to communication. How can they be min
imized?
30. Define and describe organizational barriers to communication. How can they b
e minimized?
31. What is organizational communication?
32. What is internal business communication?
33. Why is external communication necessary for a successful business venture? D
efine and distinguish between Formal and Informal business communication with ad
equate examples.
34. Why is the efficient laying down and functioning of the paths and channels o
f internal communication an absolute necessity for the success of any business v
enture?
35. The Grapevine is an important tool for managers
36. The Grapevine is detrimental to the health of a business environment
37. What are the 5 stages of Lasswells Formula of communication?
38. How is Who related to Control Research?
39. How is Says What? related to Content Research?
40. How is In What Channel? related to Medium Research?
41. How is To Whom? related to Audience Research?
42. How is With What Effect? related to Effects Research?
43. Why is Lasswells Formula known as an example of a linear model?
44. Define Meaning and Information in the context of Shannon and Weavers communicatio
n model.
45. What is Noise in the context of Communication Studies?
46. Define Physical Noise.
47. Define Semantic Noise
48. How is Shannon & Weavers model an improvement on Lasswells Formula?
49. Distinguish between the Information Source and the Transmitter.
50. Distinguish between the Receiver and the Destination.