For more information, contact:

J essica Erickson, AT&T Wisconsin

608-282-7870 (work)
jessica.erickson@att.com

Kettle Moraine Lutheran High School Students Urged to
Take Pledge to Never Text and Drive at www.ItCanWait.com

School Wins $1,000 AT&T Donation and It Can Wait
Assembly through My Business Cares Program

AT&T, AAA, Wisconsin State Patrol Team Up to Highlight Dangers


JACKSON, Wednesday, October 15, 2014 Over 100 freshmen at Kettle Moraine Lutheran High School in
J ackson learned today about the dangers of texting while driving and were urged to take the pledge to never text
behind the wheel at www.ItCanWait.com.

Kettle Moraine Lutheran was selected for an AT&T It Can Wait

assembly through the AT&T My Business Cares

sweepstakes, which aims to stop texting and driving by bringing together local businesses and schools. Rod
Egelseer, owner of Global Parts Solutions, nominated the school for the assembly and a $1,000 AT&T donation.
Egelseer and his daughter are graduates of Kettle Moraine Lutheran, and his son will attend the school next year.

Speakers from AT&T, AAA and the Wisconsin State Patrol joined with State Rep. Duey Stroebel as part of the It
Can Wait movement to remind students that text messages can and should wait until after driving.

We are excited to be a My Business Cares award winner and grateful to Bob Egelseer for the nomination, said
Kettle Moraine Lutheran Principal J amie Luehring. Not only is texting and driving against the law, but it is also
one of the most dangerous activities a driver can do behind the wheel. We hope our students take the It Can
Wait message to heart and take the pledge to never text and drive.

The students learned today about #X a new social tool introduced as part of the It Can Wait

campaign that is
geared toward helping teens stop texting and driving. In addition to the $1,000 AT&T donation, the school was
also presented with two It Can Wait

parking lot signs that remind students to never text and drive.

Our It Can Wait campaign has always targeted teens, as they are both our newest and most inexperienced
drivers and the most prevalent texters, said Scott T. VanderSanden, AT&T Wisconsin president. #X is simple,
quick to enter and easily shareable. We hope it will act as a digital rallying cry to help end this deadly epidemic.

#X is a tool that teens can use to pause a text or social conversation before beginning to drive. The symbol is a
way for teens to quickly let their friends know that they are about to drive and wont be responding to texts or
social media until they arrive safely at their destination.


Students were given the chance to experience the dangers of texting while driving in a safe setting through AAAs
distracted driving simulator. They were also shown a powerful documentary produced by AT&T called The Last
Text that shares real stories about lives ended by someones decision to text and drive.

Texting and driving is an extremely dangerous practice that happens far too often on our roads and highways,
said State Representative Duey Stroebel. As a father of eight, I am acutely aware of the dangers it presents.
Although Wisconsin bans texting and driving, it is important to also continue to raise awareness about the
dangers through public awareness campaigns like It Can Wait. I encourage all teens to act prudently and do all
they can to prevent needless tragedies on our roads.

AT&T first launched the It Can Wait campaign in 2009 to educate the public about the dangers of texting while
driving and encourage consumers to take the pledge to not text and drive at www.ItCanWait.com.

The campaign has turned into a national social movement with support from organizations all across the country,
including the Wisconsin State Patrol and AAA. Since 2010, AT&T, AAA and the State Patrol have partnered
together to hold events in 59 cities throughout Wisconsin, reaching over 26,500 high school students. This school
year, the three organizations are holding 25 high school events around the state to drive home the dangers.

The It Can Wait movement is making a difference. The campaign has inspired more than 5 million pledges to
never text and drive, and one in three people whove seen the message say theyve changed their driving habits.

Research by the AAA Foundation for Traffic Safety confirms the unique danger of texting behind the wheel.
According to a 2012 naturalistic study, teen drivers who use their phones while driving take their attention off of
the road more frequently and for longer periods of time. And in a groundbreaking study conducted in
collaboration with the University of Utahs Center for the Prevention of Distracted Driving, even speech-to-text
technologies were shown to cause dangerous levels of cognitive distraction.

Safe driving requires more than just your hands on the wheel and eyes on the road, said Vicki Hanson, Regional
President for AAA Wisconsin. The best way to avoid a crash is to give your undivided attention to driving.

Wisconsins law, effective as of December 1, 2010, prohibits sending an e-mail or text message while driving and
imposes a fine of up to $400. As a primary enforcement law, officers may stop and ticket drivers solely for texting
and driving. Wisconsin is among 41 states and the District of Columbia that ban text messaging by all drivers.

For more information on the It Can Wait

campaign, please visit: ItCanWait.com. For more information on AAAs

national initiative to ban texting and driving in every state, please visit www.TeenDriving.AAA.com.

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