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This study examines patterns of internet usage in Italy in 2008. It uses statistical analysis to classify Italian internet users into three groups based on their online activities in the past 3 months. The first group performs traditional activities like banking and searching for information. The second group tries new technologies mainly for communication. The third group only checks email occasionally. The study finds that age is a major factor, with users moving between the groups in a "digital circle of life" as they age. Region also impacts usage, with more advanced users in northern Italy and fewer in southern Italy. Overall internet adoption in Italy lags the EU average, especially among young adults.
This study examines patterns of internet usage in Italy in 2008. It uses statistical analysis to classify Italian internet users into three groups based on their online activities in the past 3 months. The first group performs traditional activities like banking and searching for information. The second group tries new technologies mainly for communication. The third group only checks email occasionally. The study finds that age is a major factor, with users moving between the groups in a "digital circle of life" as they age. Region also impacts usage, with more advanced users in northern Italy and fewer in southern Italy. Overall internet adoption in Italy lags the EU average, especially among young adults.
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Attribution Non-Commercial (BY-NC)
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This study examines patterns of internet usage in Italy in 2008. It uses statistical analysis to classify Italian internet users into three groups based on their online activities in the past 3 months. The first group performs traditional activities like banking and searching for information. The second group tries new technologies mainly for communication. The third group only checks email occasionally. The study finds that age is a major factor, with users moving between the groups in a "digital circle of life" as they age. Region also impacts usage, with more advanced users in northern Italy and fewer in southern Italy. Overall internet adoption in Italy lags the EU average, especially among young adults.
Авторское право:
Attribution Non-Commercial (BY-NC)
Доступные форматы
Скачайте в формате PDF, TXT или читайте онлайн в Scribd
Using
the
most
recent
data
from
Eurostat
and
Istat
(2008),
the
study
examines
the
extent
of
the
digital
divide
in
Internet
usage
in
Italy
compared
to
the
other
Countries
of
the
EU.
A
multiple
correspondence
analysis
(MCA)
followed
by
a
cluster
analysis
(CA)
is
carried
out
in
order
to
classify
the
users
according
to
a
number
of
Internet
activities
that
they
had
performed
in
the
last
3
months.
The
results
show
that
Internet
users
that
had
been
connected
to
the
web
at
least
once
in
the
last
3
months
tend
to
cluster
into
three
main
groups:
the
first
group
tends
to
carry
out
quite
traditional
web
activities
(on-‐line
banking,
information
search
or
eGovernment);
the
second
tries
out
new
technologies
mainly
devoted
to
communication
(i.e.
blogging,
peer-‐to-‐peer
downloading
or
on-‐line
gaming),
while
the
third
is
composed
of
occasional
users
who
did
nothing
more
than
checking
their
email.
Considering
the
personal
characteristics
of
the
people
belonging
to
the
various
groups,
the
data
shows
that
age
still
plays
a
very
important
role,
following
a
pattern
that
could
be
thought
of
as
a
‘digital
circle
of
life’.
Internet
users,
while
starting
this
virtual
cycle
among
the
occasional
users
(group
No.
3)
when
very
young,
tend
to
move
to
the
innovation
adopters
group
(No.
2)
at
16
to
25
years
old,
and
then
join
the
traditional
group
(No.
1)
once
they
reach
middle
age.
The
circle
is
eventually
closed
by
virtue
of
the
fact
that
senior
people
belong
to
the
occasional
users
group.
Territorial
distribution
also
has
a
significant
impact
on
Internet
usage.
It
is
more
frequent
to
find
people
belonging
to
the
first
2
groups
(advanced
users)
in
the
Regions
of
the
Centre-‐North
of
Italy,
while
the
4
Regions
of
the
South
classified
by
EU
cohesion
policy
as
part
of
the
Convergence
Objective
show
the
lowest
proportion
of
e-included
individuals.
Territorial
differences
are
even
more
evident
at
the
national
level,
comparing
Italy
to
other
EU
Countries.
Eurostat
data
shows
that
Italy’s
performance
is
far
below
the
EU
average
and
the
gap
is
particularly
wide
among
young
aduts,
highlighting
the
need
for
specific
policies
and
quick
action.