TARGET GUEST SEGMENTS:

BRAND AUTHENTI CI TY. . . VALUES & CULTURE

BRAND HERI TAGE
For 30 years, the Hampton Brands
passion for innovation has led the
segment delivering consistent value
through prototypical designs, signature
elements, a committed service culture,
and exceptional business economics.
This award-winning Brand continues
to deliver superior value, consumer
preference, and satisfaction.
Hampton targets regional and international
business and leisure travelers seeking contemporary comfort,
extraordinary value, and passionate consistency.
Most important to Hamptons success and
refreshingly different guest appeal is a passionate culture a casual,
friendly, and enthusiastic spirit that comes alive at every property.
We call it: Hamptonality.
hampton by hilton

redenes the economy hotel segment through innovation,
signature elements, and avidly friendly service.
Where We Are

City Centers

Airports / Transportation Hubs

Destination Markets

Suburbs

University Towns
Accessibility

Connected to Public Transportation

Easily Accessible by Car/Taxi

Car Parking (hotel owned or
adjacent to hotel)
Competitive Set (Europe)
As an innovator, the Hampton
Brands focus is to deliver a singular
experience one that is distinct and
unique from traditional competitors.
These include global and regional
chains, as well as local independent
hotels such as:

Holiday Inn Express

ibis

Premier Inn

Motel One

Tryp

Moxy
TM
2014 Hi l ton Worl dwi de, I nc.
ENTRY
WELCOME ZONE
GATHERING ZONE
BREAKFAST
AREA
MEETING ROOM
(OPTIONAL)
WORK ZONE
LIVING ZONE
HUB
Signature Elements
Hamptons Brand authenticity and
business economics are extended
through the following signature
elements:

Innovative, cost-effective prototypical
design including a kit of parts
solution enabling site exibility

Signature lobby and zoned public and
work spaces that enhance socialization
and usage across all times of day

A central guest servicing hub
delivering efcient guest services and
amenities including a small social bar
and 24/7 snacks-sundries

Casual, approachable personality and
Hamptonality culture empowered by the
100% Hampton Guarantee

(Optional) small meeting space adjacent
to the breakfast zone

A Clean & Fresh Hampton Bed

program
and innovative guestroom features such as
readily-accessible power outlets

Complimentary hot breakfast

A light, casual f&b offering
with local market exibility

Complimentary wi-

The jump start tness center


Room type offerings for business and leisure
guests including: the ex guestroom (A),
standard guestroom (B) and twin guestroom (C)
PROTOTYPICAL GROUND FLOOR
B A C
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F OR MORE I NF ORMAT I ON, P L E AS E VI S I T: HI LTONWORLDWI DE. COM/ DEVELOPMENT
2014 Hi l ton Worl dwi de, I nc.