LEQOT MOTORS TECHNOLOGY AND MERCHANDISE PLC

COMPANY PROFILE
THE ORGANIZATION
LEQOT MOTORS TECHNOLOGY AND MERCHANDISE PLC is a market
oriented company established under Commercial Registration And Business
License Proclamation no.1977.The main strategic line o our business is
marketing and distribution o three !heel "ehicles and t!o !heel motor cycles
throughout #thiopia !ith e$isting strong !ell established net!ork and
unreser"ed ater sales ser"ices to insure ma$imum customer
satisaction.LEQOT MOTORS PLC is e%uipped !ith highly %uali&ed ' up to post
graduate le"el()!ell e$perienced and committed sta*s !ho are able to pro"ide
e*ecti"e business solutions to customers.Besides our ma+or line o auto
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bsinesss )!e are also engaged in e$portation o beans )pulses and li"e stocks to
neighbouring 3 like 4udan5 and .iddle #astern Countries ..oreo"er)!e also deal
!ith durable and non durable 1.C6 category as SBU 3Strategic Busiess
Uit5 to ensure our positi"e cash 7o!.
MANAGEMENT TEAM
LEQOT MOTORS PLC is managed by strong e$ecuti"es ).r. T.0ousu and .r.
8ohnny )!ho are also the shareholders o the company .The 6eneral .anager
).r. T. 0ousu is ull o e$perience in local and international business or o"er
19 years particularly in the 1.C6 and Auto business)starting rom a scratch
le"el as a sales representati"e up to a business o!ner ship and e$ecuti"e o the
business . .r. 0ousu:s acti"ities in the auto market o the three !heel
autoricksho! and t!o !heel motors constitutes; distribution as a dealer and
also as an importer) outsourcing the potential buyers !hen there is shortage o
oreign currency and in consultation or the de"elopment and establishment o
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the business.=e has been acti"ely in"ol"ed in the ricksho! business in the
country or the last > years starting rom the launching o the &rst "ehicle till
the establishment up to the "ery recent period.=e !as also pro"ed his
importance or the dag5dubai auto gallary5 in the successul continuation o the
business in
#thiopia ater the closure o their a?liated company called Asia 5
Aro o!ned by .r. @ishal Aumar Lakhani.
.oreo"er).r. 8ohnny also has a "ery rich record in the ricksho! business or a
long period o time and key personnel behind the e$traordinary organic success
o the TA6R-B Business PLC.=e also !as responsible or the logistical acility
)sho! room setup)"endor sourcing and the market research o the TA6R-B
Business PLC.=e !as also acti"ely in"ol"ed in organiCing and e$ecution o most
o the training held by BA8A8 ADT- in corporation !ith Eubai Auto)in di*erent
regional parts o the country.
-ther key e$ecuti"esFdirectors include ;
.r .Abdulhamid Dmer).sc.)Automoti"e #ngineering5#$ecuti"e )Technical
Eept.
.r.4hehir .etuh)a graduate and e$tensi"ely trained in the marketing and
promotional techni%ues5#$ecuti"e)4ales And .arketing.
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.rs. Aysha Abdul!aasi)Bsc.)Business Administration5#$ecuti"e)1inance And
Admin. 'Please reer to the -rganiCational 4tructure(
E24TR2BDT2-/ /#TB-RA
Be ha"e !ell established and reputed net!ork e$isted throughout #thiopia
ocusing in ma+or cities in the country.
BUSINESS PURPOSE ! "HY ARE "E IN TO THE BUSINESS#
To secure a rich and a balanced lie to our people )customer)stockholders and to
our community.
STRATEGIC $ISION ! "HAT "E "ANT TO ACHIE$E IN FUTURE#
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To be among the 1-RB#4 list o companies.
BUSINESS MISSION%HO" CAN "E ARE GOING TO ACHIE$E IT#
-ur mission is to be a leading marketer and manuacturers o ADT- and 1.C6
in #thiopia through implementing modern and e*ecti"e marketing principles
and secure a competiti"e !inning results in the international market .
Be pro"ide the best customer oriented marketing approaches to our customers
that can add superior "alue to their business.
$ALUES&
2n pursuing our mission )!e !ill li"e by the ollo!ing "alues;
-ur People
#$ternally 1ocusedFCustomer 1ocused
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6ood CitiCenship
Technology I 2nno"ation
Building Partnership
PRINCIPLES
2ntegrity
1airness
Respectulness
Commitment
Bin 3 .ore Bin Attitude
STRATEGIC AND FINANCIAL OB'ECTI$ES
-ur main ob+ecti"e s to build strong customer basis)local and international)!ith
ma$imum satisaction and to pro"ide our shareholders !ith superior return by
generating ade%uate re"enue.
COMPANY MOTTO
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K:Togather)Be 6ro!::
LEQOT MOTORS TEAM
L#,-T .-T-R4 PLC is managed by %uali&ed proessionals !ho are e$perienced
and ha"e succeeded in many challenges o the practical aspect o the business.
P(i)*s*+(,&
6ro!ing togather in the era o 6L-BAL2LAT2-/.
Br*a- E.+eriece A- T(e Mar/ets&
1rom sales representation up to business o!nership.
0*1)e-ge O2 T(e Mar/et;
1rom small retail outlets or dealer up to to !holesalers in Addis and all ma+or
to!ns.
Pr*-uct 0*1)e-ge;
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Launching)introducing and marketing a !ide range o global brands)some are as
listed belo!;
Aut* Busiess
Ba+a+ G !heel )Ba+a+ < !heel and spare parts.
FMCG
Procter I 6amble 'Dsa( 55 Ariel)Al!ays)Crest Tooth Paste.
/estle '4!itCerland( 55 /ido)/escae).aggi
Colgate5Palmoli"e'Dsa( 55 Colgate Tooth Paste)Pamli"e 4oap
Brigley:s 6um'Dsa( 55 #$tra)Binterresh)8uicyruit
The list could also incude stationary and o?ce e%uipment manuacturers such
as -li"etti'2taly()#8A 2nternational'=olland()Bisley '=olland()Aores 2mpe$ '2ndia(
I DP.'1inland(.
.oreo"er)our team ac%uired basic marketing skills rom leading multinational
companies such as Procter I 6amble)/estle )Colgate Palmoli"e and the
technical skills training rom BA8A8 ADT-.
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OUR OFFERS&
2mportMEistribution
Representation
.arketing 4olutions and Consultation.
TARGET MAR0ET
Local and Arica market or import and Asia)#urope and /orth America or
e$port.
CONTACT ADDRESS&
CONTACT PERSON&.r. Testi 0ousu .ohammed
e34ai);CaylaNmarketOyahoo.com
Te)5Fa. ;P<91 11 JJ7 G7 H7
M*6i)e&P <91 9G 9HH >G 7>
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