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Stop & Shop Superstores and Home Service Limited

LETTER OF TRANSMITAL
27
th
April, 2011
Dewan Al-Mamoon
Course Teacher
University of Liberal Arts Bangladesh.

Subject: Submission of Business Plan

Dear Sir,
We are pleased to submit our Business Plan of a Super store company
named Stop and shop . This Business plan is a part of the course
requirement to complete our BBA program.
We have prepared the Business plan using both primary data from
conducting a survey and secondary data from the internet and personnel
of Agora super shop. We are submitting the Business plan and will be
grateful if you kindly accept it.

Sincerely,

Md: Tanbir Rayhan






Acknowledgement

For collecting the information about our study objective and preparing
our report properly, we are grateful to our course instructor Mr. Dewan
Al-Mamoon. Being authorized of this report, he helped us a lot
throughout the time of work by giving her tender hand time to time.
We are also thankful to those personnel of
Agora super shop.
who have
helped us a lot by giving information about the company.

At last we want to thanks again our course instructor Mr.Dewan Al-
Mamoon to give us such opportunity to do such report that will help us
to improve our analytical and communication skills.





























Serial Content Page
1. Executive Summary 1-6
Objectives 8
Mission 8
2. The Business 6-39

Description of Business 6

Description of Product 9

Location 10

Company size 12

Swot Analysis 13

Technology 14

Marketing Activities 16

Advertising Promotion 18

Sales Promotion 19

Operating procedure 22

Personnel 24

Regulatory Requirement 36

Environmental Impact 37
3. Market Information 39-46
Market Size 39
Pricing 41
Section 01: Executive summary
Executive summary is a term used in business for a short document that summarizes a longer report,
proposal or group of related reports in such a way that readers can rapidly become acquainted with a
large body of material without having to read it all. Our company name is Stop and shop super shop
Company .Here we will discuss about the full summary of every section .We will shortly discuss
The Business
Description of the business
Technology
Marketing Activities
Operating procedure
Personnel
Regulatory Requirement
Environmental Impact
Market Information
Financial Data
Description of the business: In present, superstore is the well known business in
Bangladesh. There are many large superstore companies and they operate their
business with goodwill and profitably. These are Agora, Meena Bazar, PQS,
Nandan, Almas, Prince Bazar.
Name of the Company
STOP & SHOP Super Shop and Home Deliveries Ltd.
Brand Name
Stop & Shop


Head office
House No # 12/A
Road No # 24/A Shankar Plaza
West Dhanmondi
Dhaka- 1209
Company Logo



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Services






1. Home Service Delivery: We will provide home service delivery to our customers. The
service will vary on the customer s delivery place. At the beginning only the customers of the
Dhaka city will get the service. We will expand it accordingly to the expansion of business.

2. Quality Customer Service: We will try to provide quality customer service to the
customers. It includes carrying out their belongings, sorting out their products, helping them
to understand the product varieties and any other chores to help out the customers.

Technology: Technology is the One of the main part of our super shop
business .We have to technologically updated to run our business actively
because now a days in every spare of business technology is related to each
other .The main equipment for our business is
Computer
CC Camera
Bar code Reader
Electronic cash memo
Packaging Machine
Meat cutting Machine
Air conditioner
Software
POS

Marketing Activities: Our marketing media will be
Tv
Newspaper
Radio
Website
Poster
Magazine



Personnel: Personnel is the total man power policy of our shop that how many
employer we need to run our business



Regulatory Requirement:
Bangladesh Investment board
Trade License
City corporation license
Bangladesh super mall association

Market Information
1. Market Area: Dhanmondi
Market Size: About 05 Lakh potential customers
2. Customer segment: We will segment our market in six categories. These are:
Women (Over 40 years)
Women (Under 40 years)
Men (Over 40 years)
Men (Under 40 years)
Young (Male and Female both whose are under 25 years)
Kids (2-10 years)
Financial data
In financial data we will discuss about our financial activities and summarize the
all financial data .we have to provide pro forma financial statement for five years .
Project cost
Sources and uses of funds
Assumptions for sales forecasts and costs forecasts
Pro forma income statement
Pro forma balance sheet
Pro forma cash flow statement
Project cost: stop and shop super shop project cost will be 11, 9800000 tk .
Pro forma Income statement: in pro forma income statement we will discuss
briefly about our income schedule.
Sales: our sales will be in first year 150000000tk. Monthly sales are 12500000tk.
Cost of goods sold: our cost of goods sold is 70% of our sales .we has follow the
cost of goods sold of Agora super store.
Salaries: our salaries are yearly 13632000tk annually .here is include salaries of
our manpower and the people who involved with the company
Net profit: in first year our net profit will be 12527450tk and it will increase in
year to year.
Section 2: The business
In this business section we will discuss about the overall description of the
business.

Description of the business
Technology
Marketing Activities
Operating Activities
Personnel
Regulatory Requirements
Environmental Impact

Description of the business: In present, superstore is the well known business in
Bangladesh. There are many large superstore companies and they operate their
business with goodwill and profitably. These are Agora, Meena Bazar, PQS,
Nandan, Almas, Prince Bazar. But Home Service business is not so well known in
Bangladesh. Thus there are some companies which serve home services, some of
their specific product. These are KFC, Pizza Hut, Dominious pizza, Band Box,
Calcutta dry cleaners, Asian sky shop and other local laundry shopThough home
services business is not well known in Bangladesh but it has a good demand.
Mostly these demands come from upper-upper class, upper-middle class and
middle class family because most of the familys husbands and wives are busy.
Thats why they are facing lots of problem for their daily shopping. Many
superstores companies in Bangladesh charge extra price in their regular products
price, which sometimes the main cause of customer dissatisfaction. Besides there
are also many infrastructural problem. These problems are insufficient car parking
facility, Lack of fast aid, Lack of fire service facility. There are also some different
problems in the big metropolitan areas in Bangladesh. These are shortage of
plumbers, electricians and cleaning service. Until now no company take any
initiatives for solving these problems.
Easy life will introduce a new concept about the home service business. It will
serve the product its customer at a market price and according to customers
requirement. It will deliver the product with a minimum service charge.

Name of the Company
STOP & SHOP Super Shop and Home Deliveries Ltd.
Brand Name
Stop & Shop
Head office
House No # 12/A
Road No # 24/A Shankar Plaza
West Dhanmondi
Dhaka- 1209

Company Logo



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Mission
We will provide our service in the whole Dhaka metropolitan area. After 10 years of operation we will
convert our business private to public by issuing 30% shares of whole business.

Vision
As our shop is first of its kind so at first our prime target is to create prime customer goodwill.
Profit and fame will follow it proportionately. Once the customer goodwill is achieved expansion can be
made a matter of time. So our primary objective is to be the second highest market share holder.

Objectives
In the superstore and home service businesses Stop & Shop will serve the best quality product at
market price and Stop & Shop will ensure the highest customer satisfaction and low service charge
comparable to the other home service company.








Products
Rice Items

Greens (Shaks)

Minicate TK. 40/kg
Najissail TK. 35/kg
Lota TK. 30/kg
Pari TK. 28/kg
Katarivok TK. 90/kg
Chinigura TK. 85/kg
Kalijira TK. 110/kg
Phaizam TK. 27/kg
Spinach (Palong Shak) TK. 12/kg
Gourd Greens (Lou Shak) TK. 15/kg
Mustard Greens (Sharisha Shak) TK. 20/kg
Vegetable Items


Potato TK. 16/kg
Parable (Potol) TK. 32/kg
Gourd/Pumkin (Kumra) TK. 12/kg
Turnip (Shalgom) TK. 30/kg
Balsam apple (Korola) TK. 25/kg
Plantain flower (Kolar Mocha) TK. 15/piece
Cucumber (Shosha) TK. 20/kg
Sweet Poteto (Mishti Alo) TK. 20/kg
Cauliflower (Fulkopy) TK. 15/piece
Brinjal (Begun) TK. 25/kg
Snake gourd (Chichinga) TK. 50/kg
Pea (Motorshuti) TK. 30/kg
Bean (Shim) TK. 22/kg
Carrot (Gajor) TK. 15/kg
Arum (Ul kochu) TK. 22/kg
Tomato TK. 15/kg
Cabbage (Badhakopy) TK. 15/piece
Gourd (Lou) TK. 30/piece
Ladys finger TK. 35/kg
Cucurbit (Jhinga) TK. 30/kg
Green chili (Kacha Morich) TK. 20/kg
Mushroom TK. 120/kg
Green Papaya TK. 8/kg
Broccoli TK. 30/piece
Capsicum TK. 200/kg
Fish Items

Meat Items




Hilsha fish TK. 400/kg
Climbing fish (Koy) TK. 150/kg
Flat bodied fish (Chitol) TK. 250/kg
Prawn (Chingri) TK. 450/kg
Tunafish TK. 350/kg
Trout carp (Rui) TK. 150/kg
Scorpion fish (Shing) TK. 250/kg
Taki fish TK. 100/kg
Fry (Puthi) TK. 50/kg
Dry fish (Shutki) TK. 60-1000/kg
Sheet fish (Magur) TK. Tk.200/kg
Walking fish (Shol) TK. 80/kg
Sheat fish (Bowal) TK. 200/kg
Butter fish (Pabda) TK. 150/kg
Pomfret (Chada) TK. 50/kg
Beef TK. 300/kg
Chicken TK. 150/kg
Mutton TK. 400/kg
Fowl TK. 100-500/kg
Spice Items

Tumeric (Holud)
(Radhuni,Arku,Pran,Shahi,BD,Dekko)
TK. 160/kg
Garlic (Roshun) TK. 35/kg
Chili (Shukna Morich)
(Radhuni,Arku,Pran,Shahi,BD,Dekko)
TK. 200/kg
Curmin (Jira)
(Radhuni,Arku,Pran,Shahi,BD,Dekko)
TK. 700/kg
Onion (Peyaz) TK. 18/kg
Ginger (Ada) TK. 200/kg
Coriander (Dhonia)
(Radhuni,Arku,Pran,Shahi,BD,Dekko)
TK. 200/kg
Cardomom (Alach) TK. 550/kg
Cinnamon (Daruchini) TK. 600/kg
Cassial leaf (Tejpata) TK. 450/kg
Clove (Lobongo) TK. 250/kg
Black pepper (Gol Morich) TK. 200/kg
Eenugreek (Methi) TK. 200/kg
Black cumin (Kalo Jira) TK. 350/kg
Suffron (Jafron) TK. 250/kg
Nutmeg (Joyfal) TK. 250/kg
Poppyseed (Posto) TK. 420/kg
Condiment (Shugondhi mosola) TK. 350/kg


Bean Items
Lentil (Musur) TK. 50/kg
Kidney bean (Mug) TK. 40/kg
Gram (chola) TK. 80/kg
Pulse (kaloy) TK. 40/kg
Mauze (Vutta) TK. 35/kg
Sago TK. 30/kg

Masala Items
Radhuni TK. 25/packet
Arku TK. 25/packet
Pran TK. 25/packet
Shahi TK. 25/packet
BD TK. 25/packet
Dekko TK. 25/packet
Oil Items (Soyabean/Musterd/Sunflower/Plum)

Salt Items


Rupchada TK. 460/5 Liters can
Teer TK. 450/5 Liters can
Hamim TK. 430/5 Liters can
Radhuni TK. 450/5 Liters can
Pusti TK. 445/5 Liters can
Pure TK. 450/5 Liters can
Ghee

TK. 600/ liter
Dalda TK. 200/ liter
ACI TK. 20/kg
Molla TK. 25/kg
Confidence TK. 20/kg
Vacuum TK. 18/kg
Fresh TK. 17/kg
Flour Items

Noodles Items

Tea Items

Teer TK. 55/2 kg
Fresh TK. 50/2 kg
Ifad TK. 45/2 kg
Yusuf TK. 45/2kg
Pure TK. 50/2kg
Cocola TK. 14-25/packet
Maggi TK. 14-55/packet
Meridian TK. 14-55/packet
Fu-wang TK. 14-55/packet
Fresh garden TK. 100-250/packet
Doyam TK. 150-250/packet
Balduecc TK. 150-300/packet
Divella TK. 100-300/packet
Dekko TK. 14-55/packet
Finlay TK. 20-80/packet
Green tea TK. 20-100/packet
Ispahani Mirzapur TK. 20-80/packet
Tetley TK. 30-150/packet
HRC TK. 25-100/packet
Taaza TK. 30-80/packet
Clevdon TK. 30-100/packet
Seylon TK. 25-150/packet
Lipton TK. 25-100/packet

Coffee Items

Sauce Items

Jelly Items
Nescafe TK. 50-350/packet
Macoffee TK. 50-450/packet
Moccona TK. 50-250/packet
Riva TK. 50-150/packet
Nestle coffee mate TK. 50-350/packet
Ahmed TK. 150/bottle
Life TK. 55-85/bottle
Pran TK. 45-85/bottle
Druk TK. 55-95/bottle
BD tomato sauce TK. 45-85/bottle
Dekko TK. 35-80/bottle
Meridian TK. 45-100/bottle
Prince TK. 45-85/bottle
Tova TK. 60/piece
Ahmed TK. 60/piece
Druk TK. 60/piece
Pran TK. 60/piece
Prince TK. 60/piece
BD TK. 60/piece
Soup Items
Bread Items
Biscuits Items
Maggi TK. 22/packet
Contihental TK. 50-150/packet
Classics TK. 100/packet
Campbells TK. 100-300/packet
Meridian TK. 25/packet
Olympia TK. 20-80/packet
Fu-wang TK. 20-60/packet
Prince TK. 20-50/packet
Bebe-simsek TK. 40-150/packet
Dragonfly wafer sticks TK. 45-150/packet
Dairy milk globe TK. 25-350/packet
Horlicks TK. 10-150/packet
Marie- Novelty TK. 20-350/packet
Dutch milk- Haque TK. 20-150/packet
Ding Dong TK. 25-250/packet
Prens- saray TK. 50-350/packet
Anita- Hazal TK. 50-350/packet
Cocola TK. 20-100/packet
Parley G TK. 20-150/packet
Glucose TK. 20-100/packet
Chips Items

Energy Drinks Items

Lays TK. 20-150/Packet
Potato chips TK. 10/Packet
Zipbag TK. 10/Packet
Caramal carn TK. 10/Packet
Racingcar TK. 12/Packet
Meridian Real TK. 12/Packet
Chicken sticks TK. 12/Packet
Poteto crackers TK. 10/Packet
Pran chicken bite TK. 10/Packet
Boost TK. 150-450
Horliks TK. 220-480
Nosila TK. 100-250
Nutri-C TK. 150-250
Tang TK. 15-150
Forter TK. 15-150
Tiffany orange TK. 40-150
Pran juice TK. 50-100
Complan TK. 145-280
Maltova TK. 145-180
Sezan TK. 50-250
Acme TK. 50-150
Milo TK. 50-250
Ovaltine TK. 50-150
Soft Drinks & Beers
Cocacola
a. Sprite
b. Funta
c. Slice

TK.15
TK. 15
TK. 15
Pepsi
a. 7up
b. Pepsi diet
c. Mountain due
d. 7up ice
e. Mirinda

TK. 15
TK. 15
TK. 15
TK. 15
TK. 15
RC
a. RC Cola
b. RC Lemon
c. RC Upper 10
d. RC diet

TK. 15
TK. 15
TK. 15
TK. 15
Uro Cola
a. Fizz up
b. Uro lemon

TK. 15
TK. 15
Mojo TK. 15
Clemon TK. 15
Pran Cola TK. 15
Hunter TK. 300

Juice Items
Pran Frooto TK. 15
Frutica TK. 15
Acme TK. 20
Sezan TK. 15



Chocolate items
Bingo TK. 50/Packet
Mentors TK. 80/ Packet
Centre fresh TK. 80/ Packet
Novelty TK. 50/ Packet
Dairy milk TK. 50/ Packet
Alpenlibe TK. 80/ Packet
Park TK. 15 Packet
Safary TK. 15 Packet
Catberry TK.80/ Packet
Spout TK. 12/ Packet
Cloroment TK. 80/ Packet
Mengobar TK. 6/ Packet
Pran TK. 50/ Packet
Nabisco TK. 50/ Packet

Ice Cream Items
Igloo TK. 12-200
Vanilla TK. 12-200
Cranchi TK. 12-200
Panguin TK. 12-200
Straw berry TK. 12-200
Kwality TK. 12-200
Macho TK. 30



Fruit Items
Apple TK. 80-90/kg
Orange TK. 140-160/kg
Grape TK. 150-200/kg
Banana TK. 45/dozon
Pomegranate (Dalim) TK. 200/kg
Papaw TK. 80/2 piece
Mango TK. 80-90/kg
Jack fruit TK. 40-60
Lichi TK. 180-220
Berry (Jam) TK. 80/kg
Black Berry TK. 180-220
Water melon (Tormuz) TK. 50-60
Pear TK. 100/kg
Star Apple (Jamrul) TK. 50-65/kg
Guava TK. 35-45/Dozon
Pine Apple TK. 60-70/piece
Date plam TK. 150/kg
Lemon TK. 10-16/4 piece
Plum TK. 150/kg
Olive TK. 80/kg
Rose Berry (Golap jam) TK. 100/kg
Hog plum (Amra) TK. 20-25/4 piece
Melon (Futi) TK. 80/kg
Custard apple TK. 120/kg
Green Coconut TK. 20
Shaddock (Batabi lebu) TK. 60/kg
Raisin (Kismis) TK. 80/kg
Tamarind (Tatul) TK. 80/kg
Charry TK. 60/kg
Palm (Tal) TK. 25/piece
Tooth Brushes

Tooth Pastes
Meswak TK. 55
Neem TK. 65
Medi plus TK. 50
White plus TK. 55
Colgate TK. 65
Pepsodent TK. 60
Aqua fresh TK. 65
Freshgel TK. 60





Oral B TK. 70
Matador TK. 35
Aqua fresh TK. 35
Trisa TK. 35
Freshgel TK. 35
Fresh white TK. 50
Euro fresh TK. 35
Soaps
Lux TK. 22
Dove TK. 70
Lifeboy TK. 16
Tibet TK. 16
Aromatic TK. 16
Keya TK. 16
Meril TK. 16
Wheel TK. 16
Tibet 570 TK. 16
Pocha Shaban TK. 25
Chaka TK. 16
Sandrilina TK. 32
Jonson baby soup TK. 70
Nirma TK. 20
Lily TK. 16
Ganozhi TK. 16
Acne-Aid TK. 50

Shampoos

Painteen TK. 320
Allclear TK. 350
Sunsilk TK. 220
Head&Shoulder TK. 320
Vatica TK. 320
Dancel TK. 320
Dove TK. 320
Baby shampoo TK. 100-500
Washing Powder/Bar/Liquids
Lotions and Creams


Vim bar TK. 12
Trix TK. 70
Saaf TK. 70
Rok TK. 70
Chaka washing powder TK. 20
Keya TK. 20
Jet TK. 20
Wheel powder TK. 20
Savlon TK. 20
Fresh tone TK. 20
Dettol TK. 20
Lifeboy TK. 20
Surf excel TK. 20
Ponds TK. 95
Fair & Lovely TK. 55
Vasiline TK. 50
Nivea TK. 100
Jasmin TK. 55
Dove TK. 150
Baby lotion TK. 100-300
Meril TK. 60
Jonson TK. 150
Tibet TK. 70
Hair Oils

Tissue




Olive oil TK.55-500
Jui TK. 20-150
Parashut TK. 20-120
Meril TK. 20-100
Navratna TK. 65-180
Keo-Karpin TK. 80-250
Tibet Kodur Oil TK. 20-80
Joba TK. 20-85
Vatika TK. 50-80
Coconut oil TK. 20-100
Bashundhora TK. 15-85
Personal TK. 35-120
Bangla TK.15-85
Wallet style TK. 35-80
Prime TK. 15-85
Pocket tissue TK. 6

Napkins


Powders






Pampers TK. 250-1200
Senora TK. 35-80
Monalisa TK. 35-80
Whisper TK. 90-180
Tibet TK. 35-150
Picklyhit powder TK. 80-250
Millat TK. 35-120
Titanic TK. 80-250
Meril TK. 55-120
Ponds TK. 75-250
Ice cool TK. 55-100
Darmicool TK. 75-250
Itach gard TK. 35-80
Romance TK. 75-250
Noborotno TK.80-300
Perfumes & Deodorants

Hair Gels






Spa TK. 150-450
Fa TK. 150-550
Brut TK. 150-700
Nevia TK. 180-700
Axe TK. 180-400
Jesmin 180-450
Set wet TK. 180-400
Cobra TK. 190-480
Rexona TK. 80-400
Fore ever TK. 180-480
Prophecy TK. 800
Eternal (Love) TK. 800-1200
Havok TK. 200-500
One Men Show TK. 800
Royal TK. 150-500
Set wet TK. 200-500
Nova TK. 180-450
Bryl cream TK. 190-550
Services






3. Home Service Delivery: We will provide home service delivery to our customers. The
service will vary on the customer s delivery place. At the beginning only the customers of the
Dhaka city will get the service. We will expand it accordingly to the expansion of business.

4. Quality Customer Service: We will try to provide quality customer service to the
customers. It includes carrying out their belongings, sorting out their products, helping them
to understand the product varieties and any other chores to help out the customers.


Reason of the business: Superstores are set to boom in the country as
the current market players are planning to open several hundred more
outlets in the next few years to cope with the rising demand from the
consumers. In present, superstore is the well known business in
Bangladesh. There are many large superstore companies and they operate
their business with goodwill and profitably. These are Agora, Meena Bazar,
PQS, Nandan, Almas, Prince Bazar. But Home Service business is not so
well known in Bangladesh. Thus there are some companies which serve
home services, some of their specific product. These are KFC, Pizza Hut,
Dominious pizza, Band Box, Calcutta dry cleaners, Asian sky shop and
other local laundry shop .Though home services business is not well known
in Bangladesh but it has a good demand. Mostly these demands come
from upper-upper class, upper-middle class and middle class family
because most of the familys husbands and wives are busy. Thats why
they are facing lots of problem for their daily shopping. Many superstores
companies in Bangladesh charge extra price in their regular products
price, which sometimes the main cause of customer dissatisfaction.
Besides there are also many infrastructural problem. These problems are
insufficient car parking facility, Lack of fast aid, Lack of fire service facility.
There are also some different problems in the big metropolitan areas in
Bangladesh. These are shortage of plumbers, electricians and cleaning
service. Until now no company take any initiatives for solving these
problems.
SWOT Analysis



Available workforce
Better environment of superstore
Supplies of quality product
Better home service


Funding
Unavailable preservation facility
Unavailable transport facility for home service




New business concept
Changing customer needs




Unavailable space in Dhaka city
Political Unrest
Inflation

Natural disaster in the rural area may decrease our regular


Strength
Weaknesses
Opportunity
Threats


Technology: Technology is the One of the main part of our super shop
business .We have to technologically updated to run our business actively
because now a days in every spare of business technology is related to each
other .The main equipment for our business is
Computer
CC Camera
Bar code Reader
Electronic cash memo
Packaging Machine
Meat cutting Machine
Air conditioner
Software
POS
Now a days computer is one the wonder of modern science without a
computer people cannot do anything .to maintain a firm or industry whatever
it is small or big computer is must. Computer is needed in our super shop
because every transaction of everyday we have to keep it in the computer
without this we cannot maintain the daily sales properly .suppose one
customer come in our shop and buy something then come to pay the bill then
we will input the product price and quantity then we need computer thats
why computer is must needed for our shop.


CC camera is also an important technical equipment for our shop to see the
overall situation of the shop we need cc camera there will be lots of cc camera
that we can easily see the situation of the shop if any accident is occur in shop
we can see this thats why we need cc camera
Bar code reader is also Important because in our every product there will be
code thats will identify the price that there are lots of product in our shop
sometimes may be we do not know the price then bar code reader will help us
to know the price .to do this things we have to input the information about the
product.
Software is much more needed for our firms .we need some sales software
thats will calculate our daily and annual sales .we can see the transaction of
everyday through the software .we can evaluate that who is our platinum
customer then we can see their transaction of monthly that will helps us in
many ways .











Marketing Activities:



TVC is the first choice for our business publicity because most of the housewives enjoy
TV programs. Our TVC duration will be 1 minute. This TVC will be presented during
dramas which will present several times in a day.






The newspaper AD will be in four color of 12 inches by 8 inches which will be published
3 times in a week in the first page of top 5 newspapers.






The magazines AD will be also in four colors of 10 inches by 8 inches and published first
week of a month in top 5 magazines


500,000 leaflets will be printed in four colors of 10 inches by 8
inches which will be delivered with daily newspaper.
Newspapers
Magazines
Leaflets
TVC

We will publish our advertisement in the most favorite Bangladeshi and International web pages. We
will also maintain a website for collect the orders from the home service client and giving information to
the customer about the firm.

Our website address
www.sns-bd.com
Our e-mail address will be Info@s&s@yahoo.com





We will advertise through billboards in the busiest places of Dhaka city such Motijheel, Shahbagh,
Sience Laboratory, Moghbazaar, Firmgate, Mohakhali,
Gulshan etc










We will make an advertisement for the FM radio which will broadcast Several
times in a day.
Web
Bill Boards
FM Radio
Operating Procedure: Operating procedure is the procedure that the raw
materials are converted or collected to a final product in many steps . Our
company is super shop that we have lots of operating procedure that we will
sell rice, vegetables ,meat ,daily needs etc.Most of the time we will produce
some of the product in our own land otherwise we will import it from many
part of our country then assemble it and packaging it then it will be in our shop
.so the procedure is



We will make an agreement with the big five rice millers of Dinajpur and Barishal. These are:
a. M/S Aurnapurna rice mill (Dinajpur)
b. M/S Rajlaxmi rice mill (Dinajpur)
c. M/S Sarkar and Brothers rice mill (Dinajpur)
d. M/S Jibonanondo rice mill (Barishal)
e. M/S Bashir rice mill (Barishal)



We will make a contract with five merchandise of old Dhaka. These are:
a. Shahzadi and company
b. Dhaka masala Ghor
c. Chokbazar whole sale company
d. Motijheel spice
e. Wari dal supplies



Our main sources of vegetables from Bogura, Comilla, Jassore and sub urban sites of Dhaka city.


Rice
Vegetables
Bean, Spices
Meat

This section will provide by own facilities. We will buy cow and goats from the Gabtoli cattle market and
we will make a contract with Aftab poultry for chickens



We will provide this product from some renowned companies. These are:
1. Biscuits: Novelty, Haque, Nabisco, Al-Amin, Fu-wang.
2. Jelly: Pran, Ahmed, Fu-wang.
3. Chocolate: Catberry, Nabisco, Bingo, Pran, and many others.
4. Cofee: Nescafe and other distributors.
5. Tea: We will purchase from some renowned tea brands (Taza, Lipton,
Ispahani and others) and others will collect directly from sylhet.




We will contract some renowned company like Igoo, Quality, Cornetto, Swiss, Polar etc.



We will purchase other food item from local market at wholesale price to fulfill our demand.


For toiletries product we will make a contract with big five toiletries companies of Bangladesh and
multinational. These are:
Biscuits, Jelly, Chocolate, Coffee, Tea
Ice Cream
Others
Toiletries
a. Uniliver Bangladesh Ltd.
b. Square Toiletries Ltd.
c. Aromatic Cosmetics Ltd.
d. P & G
e. Kohinoor Chemicals Bangladesh Ltd.

And other toiletries product we will purchase from the local market at wholesale price.


Our main source of dress will be:
a. Tangail
b. Comilla
c. Dhaka
d. Narayangonj
e. Chittagong



For cookeries product we will make a contract with three companies:
a. Bangladesh Melamine
b. Sharif Melamine
c. Monno Ceramic






Dress
Cookeries
Personnel : Personnel is the total man power policy of our shop that how many
employer we need to run our business



Key Responsibilities of each key personal are stated below:
1. Chairman :
The Chairman first responsibility is to welcome new employees aboard. He must
possess all the responsibilities in orienting the employees about the organizational
culture, assigning the tasks to each employee and from time to time reminding the
employees about the target and mission of Monster energy drink. This directors
responsibility will be to plan the total human resource recruiting, compensating,
and promoting.
2. Director, Marketing:
The main duty of this director is to design the total marketing plan. It will include
preparing the promotional plan, taking care of the public relations and also making
the sales plan. The manager will possess the responsibility of designing the total
marketing mix and also planning all the strategies related to securing a greater
share of the market.
3. Director, Finance:
The responsibility of the finance director will be to prepare the total expenditure
and also prepare the financial statements, and plan the projection of all costs and
revenues.
4. Director of purchase:
The responsibility of the purchasing director will decide the purchase related
decision.
5. Director, Sales:

This director will have to plan the total Sales process. It must be ensured by the
director that the demand of the customers is met at the right time. Therefore, stock
must be there at the right time and in the right order. It must also be checked that
wastage does not occur and quality of materials is mentioned.

Formulation of Work Policy

We have formulated a written work policy for the employees of our farm. These policies
are related with the betterment of the employees as well as the farm. The elements we
should cover through the work policy are given below in details




Working Hours:
Every employee has to work 6 to 8 hours. The time of work depends on work
requirement. During the time of production and sales, employees have to work more.
But it will not exceed the work schedule of 8 hours.
Safety:
Some work of automobile industry is very much dangerous. Thats why we have 24
hours doctors for primary treatment. For advance security we have good fire
stopping system machine.
Benefit:
Free Treatment - Every employee will get the benefit of free treatment up to a
specific level. To provide this benefit, employees will get a fixed amount with the
consent of the management.
Food - Employees get the food facility. Which is totally free of cost.
Vacations:
Every employee will get a vacation. Every employee will get 40 days vacation in a
year. Employees will get government holiday. If any one takes extra work, he/she
will get double bonus.

Training:
In the top level, most of the employees are skilled and experienced. But for fresher,
who do not have any experience, will get 3 months training. The lower level
employees will be trained by managers, under whom they work. They do not need
any special training session like top level employees.
Personnel Welfare:
Housing - There is a small quarter for the employees. Management provides them
this housing facility in free of cost.
Profit Sharing - When the production level will be good enough, then only labors
will get a special bonus as a part of the profit.
Termination:
Recruitment
This is the process of discovering potential candidates for actual or anticipated
organizational vacancies. Employees can be recruited from internal search and/or from
external search. However, Stop and Shop super shop will be recruiting through
external search. External search can be done through advertisements in newspapers,
employment agencies, colleges and universities and from other professional
organizations.

The recruitment process of Stop and Shop super shop will start by giving
advertisement in newspapers, where the applicant will be told to collect application form
from the main office in Yakub Tower, kolabagan, Dhaka. The applicant will have to fill
the application form and submit it along with a cover letter and curriculum vitae.

The search for employees can also be done through online employment agencies like
bdjobs or in prothom alo jobs.
Circulation can also be done in colleges and universities.

Selection

Selection activities follow a standard pattern, beginning with an initial screening
interview and concluding with the final employment decision. The selection
process for Stop and Shop super shop will follow the steps given below:
Preliminary Screening The first step in the selection process whereby job
inquiries are sorted. This will consist of two steps: screening inquiries, and
screening interviews. The applications will be screened and sorted, and then the
selected applicants will be called for an interview, and the final applicants will be
screened and selected from the final interview.

Final Selection The final candidates selected will be therefore, be assigned
their work.

Employment Test After the employees are selected, they will have to go
through an employment test. This is not applicable for the blue collar workers but
mandatory for the white collared employees and for the sales assistants and the
cashiers.


Regulatory Requirement: Regulatory requirement is the procedure that to
run up any business or services company or organization must have to take
permission from different govt. agency. As we are the super shop operator we
have to take some permission from.
Bangladesh Investment board
Trade License
City corporation license
Bangladesh super mall owner association


Environmental Impact: We are the super shop mall operator .we do not
do any harmful activities which is harmful for our environment .in
our site office there will be one big cold stories and many ware
houses where we will keep our product but we will not
manufacturing any product thats why we think that we will not
pollutes the environment .But we will concern about our
environment to keep free from pollution.





Market Analysis














Section: 03
Market Information
3. Market Area: Dhanmondi
4. Market Size: About 05 Lakh potential customers.
5. Market Characteristics: From the department of statistics we have collected the market
characteristic of Dhanmondi. Here 15% of the total market is upper-upper class people whose
are able to purchase our product any time and any condition. 30% of the total market is
upper-middle class whose are able to purchase our product at any time but reduce by some
conditions. 15% of the upper-lower class is also able to purchase our product at any time but
reduce by some conditions. 20% of the total market is middle class people whose are able to
purchase our product in the first week of the month with no condition but they are able to pay
1.5% VAT.

6. Customer segment: We will segment our market in six categories. These are:
Women (Over 40 years)
Women (Under 40 years)
Men (Over 40 years)
Men (Under 40 years)
Young (Male and Female both whose are under 25 years)
Kids (2-10 years)

7. Purpose of Segmentation:
Women (Over 40 years): Most of the families this type of women manage the all things.
They purchase the daily needs products from the local market. These types of women are
the first target of our business.
Women (Under 40 years): These types of women buy the luxurious product from the
several shopping malls. They are the second target of our business.
Men (Over 40 years): These types of people are very busy executive. They have no time
to go to the shopping malls and other superstores. They are demand home service facility
for their daily shopping. These types of people are third target of our business.
Men (Under 40 years): These types of people are mostly middle line managers. They
have also no time to go to the shopping malls and superstores. They are also demand
home service facility for their daily shopping. These types of people are forth target of
our business.
Young (Male and Female): They are price and quality sensitive. They are demand
fluctuate with the change of fashion. These types of people are the fifth target of our
business.
Meena
Bazar
40%
Agora
20%
Nandan,
PQS &
Others
40%
Meena Bazar, 8,
8%
Agora, 6, 6%
Nandan &
Others, 10, 10%
Other retail
Shop, 76, 76%


Kids (2-10 years): Most of the 2-10 years kids depend on baby foods because of that
guardians are very tensed and feeling insecurity about the quality of baby foods. These
are the least target customer for our business.

8. Competitors: In the superstore industry the number of competitors increasing day by day
and they appears a big competition with each other and other local retail market. In the
Bangladeshi superstore industry Meena Bazar is the big competitor for all superstores
company. It gains 40% market share of the superstores industry an 8 % market share of the
whole retail market. Agora is the second largest competitor in the superstore industry which
gains 20% market share of the superstore industry and 6% market share of the whole retail
market. Other superstores such as Nandan, PQS, Prince Bazar, Almas are the third
competitor in the superstores industry. They gain 40% market share of the superstore
industry and 10% market share of the whole retail market. Other retail shops gained 76%
market share of the retail market industry. Now a days AL-MAS super shop has become
quite a powerful competitor







Fig: Superstore Industry Fig: Retail Shop Industry


Section 4: Financial data
In financial data we will discuss about our financial activities and summarize the
all financial data .we have to provide pro forma financial statement for five years .
Project cost
Sources and uses of funds
Assumptions for sales forecasts and costs forecasts
Pro forma income statement
Pro forma balance sheet
Pro forma cash flow statement
Pro forma statement of retain earnings etc.

Now we will summarize the all financial data
Project cost: stop and shop super shop project cost will be 11, 9800000 tk .
Land: we will purchase 40 khata lands for our site office where we will
manufacture our product .every khata will be 500000tk.
Building: our building cost will be 15000000tk .where we will make our building
for different section
Equipment: our equipment cost will be 30000000.equipment include our main
equipment such as air conditioner, chopping machine .packaging machine .etc
Automobiles: we will purchase different vichele for our super shop .we will
expense 24000000tk .we will buy cargo and van for our super store.
Sources and Uses: we will start our business with partnership that we will
take bank loan which include short term and long term loan .our
sponsor will be 325000000tk by two members which is 65000000tk. we
will take loan from two bank 60000000tk .our sources and uses will be
125000000tk.

Pro forma Income statement: in pro forma income statement we will discuss
briefly about our income schedule.
Sales: our sales will be in first year 150000000tk. Monthly sales are 12500000tk.
Cost of goods sold: our cost of goods sold is 70% of our sales .we has follow the
cost of goods sold of Agora super store.
Salaries: our salaries are yearly 13632000tk annually .here is include salaries of
our manpower and the people who involved with the company.
Rent: our rent will be for our super shop 360000tk.
Insurance: our insurance is 0.05% of our sales which is in first year 75000tk
Advertising: our advertising cost will be in first year 2550000tk .which include
news paper, television, Radio, magazine, Internet, Bill board etc.
Net profit: in first year our net profit will be 12527450tk and it will increase in
year to year.
Pro forma Balance sheet:
In balance sheet the equation is Asset=Liabilities +Owners equity.
Cash: Our beginning working capital or cash will be 30000000tk.
Account Receivable: our business is super shop .our receivable will be
not much bigger our account receivable is 500000tk.
Asset: Our total asset will be In first year 138827450tk
Liabilities and owner equity: Our liabilities include short term loan and
long term loan .our short term loan is 30,000,00 tk and long term loan
is 30,000,000tk.
Accounts payable: Our account payable is 1000000tk.
Our liabilities and owner equity is same