Your Brand Story

Five ways to stand out in your industry

by Beth Jennings Photography








Are you


an innovator
a game-changer
an entrepreneur

on a journey to
positioning yourself as a
thought-leader in your
industry?


creating products from your own IP?
publishing your book?
presenting as a key note speaker?











As an entrepreneur you
probably know that
before you can create
loyalty you must first get
noticed.

How do you do that?

By showing your
customers who you are
and what you stand for.

Tell that brand story
powerfully and
consistently and in time
you will build
brand trust.





























Richard Jones
www.richpresenter.com.au



Get ready


If youre a business owner embarking into thought-leadership
territory, then you are about to take an exciting journey through
many significant moments.
















Your milestones

Just like the Romans, you are embarking on a journey that will be
marked by many significant moments. These milestones will
acknowledge the hard work that has came before, show what youve
created and create a path for your customers to follow.









Your milestone moments
present the perfect opportunity
to position yourself
as a serious contender
in your industry.









Your business
is unique.


Your milestones
will be too.


What might yours be?


#1 Portraits
Now is the time
to tell the world
Ive arrived.

Create authentic portraits that
reflect the real you and unlock the
hearts and minds of your
customers.


3 steps to capturing your
greatness:

1. BEFORE Articulate your
brand to establish the right
elements

2. DURING Generate natural
poses and genuine
expressions

3. AFTER Beautifully polish your
portraits to make you shine




Tip: every pixel counts






Rosemary Shapiro-Liu
www.triplewin.com.au

#2 Team
The lifeblood of your enterprise is in
team chemistry. Your customers are
curious so shine a spotlight on the
behind-the-scenes magic.


Team images articulate:

your company culture though
unique team dynamics and
connections
how your team supports your
purpose, values and aspirations
that your enterprise is active,
vibrant and progressive
that your vision is gaining
traction










Tip: fly-on-the-wall with no
interruptions works best for
capturing real life moments


ThinkPlace
Team Day, Canberra
www.thinkplace.com.au

#3 Product
Announcing a new product is the
perfect time to celebrate and share
your brand story by capturing the
life that lives around your product.


Your photographer realises your
vision through collaborative
interaction and direction:

a beautifully lit, composed and
timed image that captures
audience imagination is worth
far more than ten average ones
a business comprises of many
elements each image should
deliver a singular, strong
message
post-production treatment
should be in keeping with your
brand feel




Tip: pass every image through your
brand litmus test- if in doubt,
throw it out




Yarrh Wines, Murrumbateman
www.yarrhwines.com.au

#4 Book
Your book launch event is a great
marketing story to share across
social and traditional media.




This is a rare event:

your social media followers will
want to see what happened and
share the celebration with you
this is a chance to capture you
alongside key figures in your
industry who support your book
high quality images show that
you are serious about your
business, your book and your
profile
professional photographers are
skilled in camera technicals,
composition and decisive-
moment






Tip: quality over quantity


Kylie Bartlett Author
www.kyliebartlett.com

#5 Keynote
Keynote speaking
is about demonstrating
your thought-leadership.



On-stage images:

show you in the spotlight and
walking your walk
add credibility to your public
speaking rates
should be added to your
speakers Kit on your website for
quick download by journalists
provide a credibility dimension
to your brand story
can be easily shared online in
social media









Tip: you get what you pay for


Sally Arnold Author
Lunch meeting for Lady Mayoress Committee
Melbourne Town Hall
www.creatingencores.co























.
known as Photoshopping,
post-production involves
individual assessment of each
image and making careful
adjustments to brightness,
contrast, skin retouching, etc.

the goal is to create a
collection of images that
visually sit well with your
brand styling and colours

if your branded collateral is
not yet created, then
photography is recommended
first to provide the bedrock for
your designer to work from

here you see the image before
and after it has had 345
independent post-production
decisions applied to it
About post-production
Maria Simonelli, Author
www.sweetspotcareers.com.au

Post-production means refining
your images to a polished
and professional standard
to make you shine.







How to choose
the right
photographer


look for the Australian Institute of Professional
Photography logo or visit www.aipp.com.au
and search for suitable photographers by topic
check your chosen photographers credentials
and past work
photographers shoot a body of raw images and
their service will include image selection
beware if they send you to an online image
gallery and leave you to your own devices
ensure your photographer includes post-
production service in their fee structure
images should be provided in formats suitable
for web and print
copyright is automatically assigned to the
photographer under Australian Copyright law
and as the client you buy the rights to use the
images
images can be released under license with
territory and time limits, or you may buy the
pictures outright - ask your photographer
about their terms of usage































Why me?







Im considered an expert in the photo industry, and have
authored Memories at your fingertips organise your
digital photos like a pro

Im an award winning member of the Australian Institute of
Professional Photography (AIPP)

I have a BA (Commercial Art) photography degree from
RMIT University

I capture journeys in professional life by focusing on
milestone moments and I understand the importance of
capturing the real you

being a good photographer is like a good cocktail - one part
technical, one part creative, one part interpersonal

Ive worked with freelancers, entrepreneurs, business
authors and small business owners since 2010

Ive photographed industries including finance, design,
property, consulting, food, hospitality, beauty and health





Who is Beth?

Happy folk




Thanks Beth, I LOVE them! I had such a fun
afternoon and cant wait to see them bring my
new business to life.

Natasha Vanzetti
www.natashavanzetti.com.au












The images look great. I think Beth has captured
all the elements well. The results are clean and
crisp and portray the brand story. Just what we
needed.

Fiona McGregor Yarrh Wines
www.yarrhwines.com.au
I had the great pleasure of working with the
ever talented Beth Jennings on my Friends with
Benefits book launch. To me, my book launch
was like giving birth to a new baby and I wasn't
going to trust this all-important-role of capturing
my magical moments with just anyone, I wanted
the best so I had to hire the best and that was
Beth Jennings. Beth has this uncanny knack of
snapping her camera just at the right moment,
where the photo literally paints a thousand
words.

If only the best will do for you, then look no
further than Beth Jennings!

Kylie Bartlett
www.kyliebartlett.com




Beth Jennings has helped me put together a
high level stand out series of photographs for my
professional imagine and brand. I have used
these shots on my website and for publicity, as
an author, speaker and executive coach. Beth
creates the highest quality images for me which
are essential in authenticating the Creating
Encores brand to national and global
organisations and individuals. Thank you Beth.

Sally Arnold Director
www.creatingencores.co







Where to next?
First, some planning.

1. Answer the following:

What do you do, and why do you do it?
List ten adjectives to describe you personally/your business/your brand/your essence.
Is your company branding current or will it be changed? What is your current URL?
Describe your typical client and your ultimate client that youd love to service for the current year.
Why do you think people love to do business with you?
How do you want your business to be portrayed in your photos?

2. Which milestone moment is coming up?
3. If youd like Beth to capture your journey, give her a ring: 0450 692 599