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trusques,
but there is no reason to believe that they generated it.
It is particularly interesting in this context to see what emerges from Shankss
analysis of seventh-century Corinthian pottery in the west.
29
Shanks has shown that
the Corinthian pots from Greek settlements abroad and from Italian native cemeteries
are slightly less inclined to have gured decoration than those found in cemeteries and
particularly in sanctuaries on the mainland and in the Aegean. He has also shown that
the sorts of gures found in the west are distinct both from those on pots from
cemeteries in the mainland and Aegean and from those from sanctuaries there in the
rst half of the seventh century, but that in the second half they become very close to
mainland and Aegean cemeteries, though remaining distinct from sanctuaries.
30
The
difference of potentially greatest signicance in the early seventh-century pots is
the absence of people from the pots in Greek and native cemeteries in Sicily and Italy.
This suggests that those carrying the vases began cautiously concentrating on pots
whose decoration they thought translated most readily. As they discovered that the
market was voracious they gave up being discriminating.
My major conclusion should have become clear. Pottery did not, as far as I can see,
serve in any signicant fashion to spread Greek cultural knowledge or values, and it
did not of itself create a network of people linked by shared cultural knowledge and
experience. Of course Greek pots will have excited curiosity. We can expect that many
people on seeing some Greek pot shapes for the rst time will indeed have asked what
that pot was for. Similarly, the scenes on pots will have excited questions both about
stories and about Greek life. But all the evidence favours the hypothesis that while pots
might reinforce knowledge and habits already acquired, it was people behaving in a
particular way who were required to spread habits, and it was stories and histories
passed on by word of mouth, or by text, that were required to spread knowledge.
This conclusion goes along, I think, with the view that individual markets might be
particularly discriminating, and that far from trade being down-the-line it was
mostly directed, with merchants setting out, whether on the basis of orders or simply
on the basis of their knowledge of the market they were serving, with goods that had
been selected to meet particular local taste.
31
That taste was not, in my view,
90 R. Osborne
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particularly highly selectiveoverall anything Greek potters produced seems to have
found its way to an export market somewherebut it was preformed.
32
What had
formed it was no doubt in part past experience of Greek pottery, but it was also
cultural habits acquired independently of any pottery. The common Greek culture of
the central Mediterranean in the period from ca. 700 onwards may have been
reinforced by Greek pottery exports, but it was not signicantly shaped by them.
There are implications here for the question, ignored so far in this paper, of who it was
that carried the Greek pottery to non-Greek markets. Nothing about the impact of Greek
pots demands that those who sold them on knew about their use or their decoration.
There are reasons for thinking that, at least inthe eighthandseventhcenturies, Corinthian
pottery may have been carried around the Mediterranean by Phoenicians as well as by
Greeks.
33
The distribution of pottery shapes, including shapes of seventh-century
Corinthian pottery, argues against the pots being carried by opportunist traders who
reckoned to pay only one, protable, visit, which is the Homeric picture of the
Phoenicians, but it has long been clear that that Homeric picture is an ideological
construct, not re-telling of historically familiar experience. We should expect that a lot of
non-Greeks, as well as many Greeks, travelled with Greek pots.
I conclude that very little cultural baggage travelled with Greek pottery in the
Archaic period. But not none. What the above conclusion overlooks is that what Greek
pots gave those who bought them a taste for was things that looked like Greek pots.
However much local pot production may differ in detail from Greek painted pottery,
there is no doubt at all that Etruscan black- and later red-gure vases broadly imitate
the shapes and decorative schemes of Athenian black- and red-gure pottery.
34
Nikosthenes enterprise of imitating Etruscan shapes, although not without some
short-term success (he disposed of as many Etruscanizing pieces as Attic), inspired no
emulators. This suggests that his fellow potters in the Kerameikos regarded his
imitating Etruscan shapes to be as misguided as the Perizoma groups attempt to
produce an Etruscan iconography, and for much the same reason that they knew
the Etruscan market voraciously to consume all Greek iconography and equally
voraciously to purchase pots that were of the traditional Athenian shapes.
35
And what
is demonstrated in some detail by Etruscan potters is manifest in a simpler way in the
various imitations of cups produced at various times and places in the central and
western Mediterranean. Whether what they used those pots for bore any relationship
to what Greeks of the mainland and Aegean used pots of the same shape for or not,
both Greeks and non-Greeks acquired a taste for pots that had a broadly Greek look to
them. In the end, the network created by Greek pottery as it travels is a network of
aesthetic preferences.
Acknowledgements
I am grateful to Christy Constantakopoulou and Katherina Panayopoulou for their invitation to the
most hospitable conference at Rethymnon in May 2006, and to the two sympathetic and helpful
readers who substantially reinforced the nal product.
Mediterranean Historical Review 91
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Notes
[1] Osborne, Pots; Why Did Athenian Pots Appeal? (with useful corrections of detail in
Paleothodoros, Pourquoi les E