Coatings Word April 2011

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April 2011 www.coatingsworld.com Coatings World
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April 2011 Vol. 16, No. 4 Table of Contents
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-
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COLUMNS
International Coatings Scene ....................................21
Latin America Valspar Strengthens Brazil Investment
Europe Paint Firms Look to Emerging Economies for Growth
Business Corner ..........................................................26
Can We Buy America Again?
ADVERTISING SECTIONS
Classified Ads ..............................................................48
Advertising Index........................................................49
27 Resins Market Report
34 Lab Equipment Directory
36 38th Annual Waterborne Symposium
38 RadTechs uv.eb WEST 2011
DEPARTMENTS
Editors Page ................................6
As We Go To Press ......................8
Index to Companies....................8
Fresh Paint ................................10
Patents ......................................18
Financial News ..........................19
Market Reports ........................20
New Products ............................24
Industry News ..........................41
Suppliers Corner........................44
People ........................................45
Meetings ....................................46
Final Coat ..................................50
27
31 Local Color
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E
ach week I am bombarded with news about the latest round of
price increases from raw material suppliers, which in turn force
paint makers to raise the prices on their end products. It is a
viscous cycle and one that is not going away anytime soon as the global econ-
omy continues to climb out of recession mode and political instability around
the world sends oil prices up.
In fact, oil prices have jumped 24 percent since the middle of February
when rebellion broke out in Libya and eventually squeezed off production
that supplied nearly two percent of the worlds oil. As a result fuel prices have
been increasing. Add to the mix a scarcity of natural resources and youve got
all the ingredients for a bad business cocktail.
Price hikes are the new norm in our modern age, whether were flling up at the
gas station, buying milk in the grocery store or procuring the latest batch of raw
materials for next quarters line run. Here are some recent price announcements.
Celanese Corp. increased prices on emulsions used in adhesives, paint, coat-
ings, carpet and textiles, in response to higher oil costs. The increase includes
three cents per pound for vinyl acetate homopolymers and vinyl acetate eth-
ylene emulsions, both used in adhesives. Vinyl acrylic emulsions, a paint, coat-
ing and adhesive additive, are up by fve cents per pound and pure acrylic
emulsions, also used in paint, are rising by nine cents per pound.
Omonova Solutions Specialty Chemicals implemented a price increase of
six cents per dry pound for styrene butadiene emulsion polymers. The frm
also announced a two percent price increase for Plioway and Pliolite acrylic
copolymer dry resins, and a three cents to fve cents per pound increase on
Pliotec acrylic and styrene acrylic lattices, depending on the grade.
Evonik Carbon Black GmbH, a subsidiary of Evonik Industries, increased
prices for Carbon Black Pigments and Pigments Preparations Corasol, Derus-
sol, Tack and Colcolor by up to 10 percent for deliveries to locations in Eu-
rope, Asia and ROW. Prices for shipments in the NAFTA Region increased by
up to twelve cents per pound.
Faced with continued increases in the costs of raw materials and volatility in
the global supply chain, Sun Chemical Performance Pigments will raise global
prices on Quinacridone and Perylene high performance pigments by up to 10 per-
cent and Violet 23 pigments by $4.50 per pound, effective May 1, 2011.
The automotive OEM coatings business of PPG will implement price in-
creases and surcharges for its electrocoat primer coatings line and related
products effective May 1. PPGs protective and marine coatings (PMC) busi-
ness is also raising prices globally. International Paint, the protective and ma-
rine coating arm of AkzoNobel, also initiated product price rises in response
to spiraling global raw material costs.
AkzoNobel Powder Coatings Europe West increased prices between 8.5
and 19 percent. Italian frm Inver SPA increased the prices of powder coatings
from 10 to 15 percent. DuPont Industrial CoatingSolutions, North America
has increased prices across all liquid and powder coatings products by up to
15 percent.
Against the background of rising raw material costs, Henkel implemented
a price increase for certain product groups of its industrial adhesives. On av-
erage, the price increases range from 10 to 25 percent.
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Volatile pricing continues
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6 Editorial0411.qxp:Editors Page 4/1/11 1:40 PM Page 6
br eat he easy.
Have you looked at vinyl-based
resin technology lately?
f o r mu l a t e . ma n u f a c t u r e . ma r k e t . p a i n t . l i v e .
When we introduced our new EcoVAE emulsions last year, we told you
that VAE (vinyl acetate ethylene) technology would be the foundation for a new
generation of consumer pleasing, eco-friendly paints. After just over a year in the
market, formulators of all types of paints have found that EcoVAE strikes the bal-
ance that everyone has been looking for in making high quality, high performing,
people-friendly products.

Theyve discovered that formulating with EcoVAE is uncomplicated. That the paints
they make with it show excellent scrub, stain resistance and touch-up performance.
And that EcoVAE technology is suitable for a broad range of interior paints from
premium brands to contractor flats.
If youve already found EcoVAE, thanks for your support. If you haventmaybe its time
you discovered the next generation low VOC emulsion that everyone in the North American
paint industry is talking about.
Your future is our focusworldwide.
Find the balance youre looking for.
Contact us.
www.EcoVAE.com
infopaints@celanese.com
Brian Duke
973-443-4014
Dogged by asbestos claims, United
Gilsonite Laboratories (UGL) has fled a
voluntary petition for Chapter 11 bank-
ruptcy reorganization in a Pennsylvania
U.S. district court. The paint and coatings
manufacturer is seeking court approval to
establish a trust fund to settle outstanding
claims and an injunction preventing as-
bestos-related awards except though the
trust. UGL used asbestos in joint compound
but discontinued the practice more than
thirty years ago, according to the company.
In recent years weve been burdened
with signifcant asbestos claims that threaten
to undermine our strong company, said
Thomas White, president of UGL, in a pre-
pared statement. This fling is a proactive
step to ensure the continued success of UGL
for the long-term and we are pleased that
there is a clear path to effectively resolve
these historic liabilities fully and fnally.
If the court approves the establishment
of a trust, UGL and its insurers would cre-
ate a pool of revenue and asbestos claimants
would petition a committee for payments.
We will put money in the court-ap-
proved trust for asbestos victims in order to
win immunity from future lawsuits, said
Michele Margotta Neary, UGLs public re-
lations director. Once that trust is funded,
UGL will immerge in the free and clear. This
will be the only money available to asbestos
victims. It is a sound fnancial decision be-
cause at this point, we were fghting claims
with no end in sight and with uncertainty of
the dollar amount.
GM approves 1100755 Elegance
Clearcoat from Sherwin-
Williams Automotive Finishes
General Motors has approved new
1100755 Elegance clearcoat from Sher-
win-Williams Automotive Finishes
(SWAF) on a global basis. The clearcoat
has undergone certifcation to meet the
GMW15406 standard that General Mo-
tors sets to assure that vehicles repaired at
its dealerships use automotive refnish
products of high quality. Elegance
clearcoat is designed for force-dry/booth
applications and is recommended for use
on multi-panel repairs or overall fnishing.
Celanese appoints Algol
Chemicals distributor for
Russia and Ukraine
Celanese Emulsions Polymers has ap-
pointed Algol Chemicals as its distributor
in Russia and the Ukraine for all its water-
based binders into all end use applications.
Representatives from both companies
signed the agreement on Wednesday at the
European Coatings Show to emphasize the
commitment of both parties to the paint
and coatings industry in Russia.
Algol Chemicals has a long history
of doing business in Russia and we are
convinced they will assist us in reaching
our growth goals by extending the reach
of vinyl acetate/ethylene (VAE) emulsions
in this region, said Rolf Kuropka,
Celanese sales director for EMEA.
Celanese Emulsions is pleased to wel-
come Algol Chemicals into its distribu-
tion network, as they are a good fit with
our philosophy of strong customer ori-
entation and technical support.
Algol Chemicals plans to open a coat-
ings laboratory in the Moscow area, to
provide formulation and application
development assistance for local paint
manufacturers. The lab will focus on the
Mowilith brand of dispersions for use in
waterborne paints, which are gaining
favor in Russia for their reduced emis-
sions and costs versus solventborne
alternatives. CW
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UGL files for Chapter 11
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Index to Companies
This index gives the starting page for a department or feature with a signifi-
cant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
3M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
AkzoNobel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 24, 45, 50
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 19, 24
Bluestar Silicones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 19
Kelly-Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Master Bond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
MesoCoat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Muralo Paint Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 18, 31
Rust-Oleum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
United Gilsonite Laboratories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Whitford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
8 AsWeGo411.qxp:As We Go To Press 4/1/11 1:44 PM Page 8
Reichhold World Headquarters and Technology Center
P.O. Box 13582
Research Triangle Park, NC 27709
(919) 990-7500 (local) or (800) 431-1920 (toll-free)
www.Reichhold.com
Todays environment is changing and so is Reichhold. Beckosol AQ
is a new platform of low VOC alkyd latex

resins made from renewable resources. From stains to metal primers, Beckosol AQ
is the natural selection.

For more information please visit
www.BeckosolAQ.com.
AQ 101
Exterior Stain
AQ 205
Interior Primer
AQ 206
Trim Enamel
AQ 210
Metal Primer
AQ 510
Semi Gloss
BASF Coatings has opened a new training
center for automotive refnishing in
Toluca, Mexico. The new Refnish Com-
petence Centre (RCC) is located in the
Toluca Vesta Park industrial area in Mex-
ico State. Approximately 500 customers
per year will undergo training there in the
future, the company said. The training
courses support the BASF Coatings auto-
motive refnish brands available in Mex-
ico. The company now has a network of
approximately 50 RCCs throughout the
world. The Refnish Competence Centres
are state-of-the-art information and train-
ing centers for spraypainters from all over
the world. More than 10,000 participants
per year attend courses at the centers in
the Europe, Middle East and Africa re-
gions alone. The RCC in Mexico is the
fourth new center to be opened within the
past two-plus years. In 2010, a training
center was opened at the Montataire site
in France for approximately 400 cus-
tomers per year. Prior to that, the 2,000-
square meter RCC was inaugurated in
Mnster in 2009, and in late 2008, a
training center was opened in Shanghai to
serve roughly 600 refnish specialists per
year. BASF said the need for more train-
ing centers is on the rise.
ABRAFATI 2011
issues call for papers
ABRAFATI (Brazilian Coatings Manufac-
turers Association) has issued a call for
papers for its 12th International Coatings
Congress, which will take place Novem-
ber 21-23 2011 at the Transamerica Expo
Center in Sao Paulo, Brazil. Technicians,
professors, researchers and others inter-
ested in presenting papers at the 12th In-
ternational Coatings Congress may now
submit their abstracts to be evaluated by
the scientifc committee. This years con-
gress will highlight recent research and in-
novations related to procedures, products,
raw materials, applications, technology
and environmental care, among other
themes. Anyone interested in presenting a
lecture or participating in the Poster Ses-
sion should submit an abstract of the pres-
entation to the 12th Congress Committee
by May 31, 2011 through the website
www.abrafati2011.com.br. The summary
should be 20 to 30 lines long, in Por-
tuguese, English or Spanish. It should in-
clude a title, the authors name (and
co-authors), the speakers name and the
basic content summarized.
EPA awards $5.5 million to
support nanotechnology
research
The U.S. Environmental Protection
Agency (EPA) has awarded $5.5 million
to three consortia to support research on
nanotechnology. EPA, in collaboration
with the United Kingdoms Natural En-
vironment Research Council, is leading
this scientific research effort to better
understand the potential risks to peoples
heath and the environment. The scien-
tific information developed from the re-
search can help guide EPA and other
agencies in decisions about the safety of
new materials and products that are
made using nanotechnology.
The responsible development of nan-
otechnology can play a major role in sus-
taining a positive, healthy environment, a
vibrant and growing economy, and a high
standard of living, said Paul Anastas, as-
sistant administrator for EPAs Offce of
Research and Development. Under-
standing the risks posed by engineered
nanomaterials is a global challenge that is
best met through international collabora-
tion, drawing on the combined expertise
of researchers from diverse backgrounds.
Nanotechnology is the science of very
small matter called nanomaterials, which
are structured in size between one to 100
nanometers. A nanometer is 100,000
times thinner than a strand of hair. At
extremely small sizes, the laws of physics
change, and nanomaterials can exhibit
unique properties different than the
same chemical substances in a larger
size. This opens up new opportunities for
the development of innovative products
and services.
The grants EPA has awarded will help
researchers determine whether certain
nanomaterials can leach out of products
such as paints, plastics and fabrics when
they are used or disposed of and whether
they could become toxic to people and the
environment. Many U.S. industries can
beneft from the positive applications of
nanotechnology, including environmental
remediation, pollution prevention, inno-
vative drug delivery and therapy, effcient
renewable energy and effective energy
storage.
In addition to EPAs $5.5 million, the
Consumer Product Safety Commission
(CPSC) has contributed $500,000
through a new research partnership be-
tween the two agencies. Grant awards
were made to three consortia consisting of
researchers from the United States and the
UK. Each U.S. team of researchers re-
ceived $2 million from EPA and CPSC for
a total of $6 million. Each UK team also
receives $2 million from the UK agencies,
resulting in a grand total of $12 million to
conduct the research.
Reduced environmental
impact and costs for
Norwegian Cruise Line
Ten years ago, Norwegian Cruise Line
applied biocide-free Intersleek foul re-
lease coatings to the 78,309 GRT Nor-
wegian Sun when it was built in
Germany. Ten years later, the Intersleek
system has only needed touch-up repairs,
significantly reducing overall paint vol-
ume, packaging, waste and VOC emis-
sions, according to the company. In
addition, because full coats were not nec-
essary, dry-docking time and costs were
also significantly reduced.
During Norwegian Suns dry dock in
the Bahamas in January 2011, it was
noted that the Intersleek system had per-
formed well and was in good condition
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with no animal or weed fouling.
We are very pleased with the
performance of the Intersleek
system, said Brian Swensen,
senior vice president, technical opera-
tions, Norwegian Cruise Line. At Nor-
wegian Suns two interim dry-docks, we
only applied a total of 600 liters of In-
tersleek. For a standard antifouling sys-
tem, we would have used approximately
6,000 liters. This has resulted in a 90 per-
cent reduction in VOC emissions and a
100 percent reduction in biocide release.
The fact that no full coats were required
meant that the dockings in 2004 and
2007 were completed ahead of schedule
with lower paint and application costs
than expected.
Intersleek has now been
applied on more than 500
passenger vessels over the
last 15 years, including 100
cruise vessels.
Bluestar Silicones
expands its
manufacturing
footprint and R&D
operations in North
America
Bluestar Silicones has an-
nounced investment plans to expand its
manufacturing footprint and R&D oper-
ations in North America. These investment
plans include Bluestar Silicones acquiring a
147,000-square foot former textile chem-
icals factory in Charlotte, NC, which will
become home to the companys two man-
ufacturing sites currently located in Ven-
tura, CA, and Rock Hill, SC. The new site,
which sits on 19.4 acres, offers Bluestar
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Chemark Consulting launches 3 Steps to Your Future
New program designed to help closely held businesses reach their aspirations in a
more competitive and complex world.
According to Chemark Consulting, closely held companies are going to be at a signicant disadvantage coming out of the Great Recession oper-
ating in a business environment where capital is tight, uncertainty remains high, complexity is increasing and large competitors are ush with cash.
To help closely held companies surmount these issues, take advantage of the recovery and reach their goals, Chemark Consultings Ira S. Miller,
VP, Enterprise Transformation, has developed a three-step program.
The 3 Steps to Your Future program includes:
1. Understanding company goals.
2. Performing a diagnostic that will address one or more of the following:
a. Reveal the true leverage potential of the business;
b. Benchmark the business against similar, privately held businesses; and
c. Evaluate critical elements of the business process.
3. Sharing proven models and approaches from multiple industries gained through decades of experience as a senior executive. Some commonly
discussed areas include:
a. Releasing cash that is currently tied up in the balance sheet;
b. Improving the effectiveness of the companys distribution system;
c. Increasing the leadership capabilities of the management team.
This program is designed for rms that are wrestling with business issues and want to nd a path to overcome
them. Being open and willing to talk about goals is essential to the programs success. To be accepted in the program,
business volume must exceed $10 million annually and the business must be operating for at least three years.
This program is not designed for companies looking for a silver bullet to x issues and whose nancial statements
do not accurately represent the activity of the business, i.e., they include personal expense items.
Chemark will invest up to one hour in a Preliminary Session. For more information please call Ira Miller at 910-246-
0983 or John Phillips at 910-692-2492 to set up an initial phone meeting. Ira will answer any questions and set up a
convenient time for the Preliminary Session. Visit Chemark on the web at www.chemarkconsulting.net.
Ira S. Miller
Norwegian Sun
Silicones signifcant room for
growth to support its global fve-
year strategic plan to become a
leader in the silicones industry.
The sizable footprint in Charlotte will
enable us to expand our manufacturing
workshops, increase our laboratory space
and give us signifcant room to grow in
existing specialty markets and enter new
markets, said J. Christopher York, presi-
dent of Bluestar Silicones North America.
In addition, this investment will greatly
improve our day-to-day operational eff-
ciencies to become even more responsive
to market needs.
The company also intends to increase
staffng in sales, marketing and technical
service. Employment is projected to in-
crease 25 percent in the next two years at
the new Charlotte facility. As part of the
plan, existing manufacturing workshops
will begin to be transitioned into the
Charlotte site towards the end of this year.
According to York, new process equip-
ment will be purchased and installed at
the new site for more localized manufac-
turing to support growth in key markets.
In addition, bulk storage capability will
be available at the new site to improve ef-
fciency and assure raw material feed-
stock supply.
This investment also includes expand-
ing Bluestar Silicones R&D capabilities in
North America at the new site. Bringing
R&D personnel together from Ventura
and Rock Hill to Charlotte, combined
with larger R&D laboratory facilities,
new pilot equipment and increased
staffng will offer customers improved
technical responsiveness and faster prod-
uct development.
Bluestar Silicones expects the transi-
tion for customers will be seamless in
terms of supply with noticeable improve-
ments in its manufacturing environment
and operational effciencies.
The company intends to produce its
extensive range of silicone technologies at
the Charlotte facility, including liquid sil-
icone rubbers (LSRs), high consistency
rubbers (HCRs), room-temperature vul-
canized silicones (RTVs), fuids, disper-
sions, release coatings, specialty fuids,
resins and antifoam, marketed under its
Silbione, Silcolease, Silcolapse, Lyndcoat
and Bluesil trade names.
The new site is expected
to be fully transitioned by
mid-2013
General Motors
names BASF
Supplier of the Year
2010
BASF has been named Gen-
eral Motors Supplier of the
Year for 2010. The Supplier
of the Year Award recog-
nizes BASF for consistently
performing above expecta-
tions as a global supplier of
OEM coatings to General
Motors. The award has
been given to BASF seven
times in the last nine years,
recognizing the coatings
supplier for excellence in the areas of
quality, service, technology and price.
Nova Technical Committee
meets in London
On February 24, 2011 The Nova Paint
Clubs Technical and Purchasing Execu-
tive Committee met in London to discuss
key issues affecting the global coatings in-
dustry. Representatives from leading coat-
ings companies around the globe
discussed proposed legislation impacting
specifc materials and concerns over the
global supply chain.
In addition to the discussions, the
Nova Club presented its Gold Award to
the outgoing chairman of the Nova Tech-
nical Committee, Yacov Mor, techical di-
rector of Israels Tambour, a Nova Mem-
ber since 1987. Nova president Joao Ser-
renho thanked Mor for his outstanding
contribution to the Nova Club and pre-
sented him with the Nova Gold Pin.
Mr Mor is succeeded as Chairman of
the Nova Technical Committee by Dr
Mosongo Moukwa, Technical Director of
Asian Paints. The next Nova Technical
Committee meeting will be in London in
October 2011 and will coincide with
meetings of the wider Nova Board.
PPG publishes ULTRA-Cool
coatings brochure
PPG Industries coil and extrusion coatings
group has published a brochure highlight-
ing colorful Duranar ULTRA-Cool and
SUPERL II ULTRA-Cool infrared-refective
coatings for metal roofs, sidewalls and
building components. The six-page booklet
quantifes the energy and environmental
benefts associated with ULTRACool coat-
ings, which are designed to defect solar
heat away from buildings so they stay
cooler and use less energy for air condi-
tioning. Duranar ULTRA-Cool coatings
are available in a broad palette of light and
dark colors, enabling architects to design
bold, distinctive buildings without sacrifc-
ing energy performance. The brochure also
features Duranar VARI-COOL coatings,
the frst metal coatings to combine
ULTRA-Cool coatings technology with
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Nova president Joao Serrenho (left) thanked
Yacov Mor for his outstanding contribution
to the Nova Club and presented him with the
Nova Gold Pin.
BASF receives the General Motors Supplier of the Year Award
for 2010 at the GM Renaissance Center in Detroit Michigan.
Pictured from left to right are Jim Hentschel, Executive Direc-
tor and Global Functional Leader, Body, Exterior, Dimensional
Engineering, General Motors; Beate Ehle, Executive Vice Pres-
ident, BASF Corporation; and Randy Pappal, Executive Direc-
tor and Group Global Purchasing Leader, Body/Exterior,
Interior/Safety, HCAV and Mexico, General Motors.
special-effect pigments that change color
depending on how light refracts off their
surface and the angle from which they are
viewed, the company said. Duranar
ULTRA-Cool and Duranar VARI-Cool
coatings are based on the Duranar PVDF
coating system by PPG, which has a 40-
year history of performance in harsh build-
ing environments. The coatings also meet
steep-slope, cool roof requirements for En-
ergy Star Title 24 and LEED criteria pub-
lished by the U.S. Green Building Council
(USGBC). Superl II ULTRA-Cool coatings
are formulated with a proprietary silicone-
polyester resin technology that provides
chalk- and fade-resistance. To download a
copy of the ULTRA-Cool coatings
brochure, visit www.ppgideascapes.com.
Jotun & Aibel sign contract for
coating the top of the platform
at Aibels Yards
Statoils next offshore newbuilding proj-
ectthe Gudrun platformwill be in-
stalled west of Stavanger, close to the UK
border. Newbuilding contract for coating
the platform topside was signed with
Aibel in the beginning of February 2011.
Topside will be built at Aibels yards in
Thailand (60 percent), Poland (20 per-
cent) and in Norway (20 per-
cent). Jotuns fully pre-quailfed
Norsok system number one will
be applied. In addition, earlier
last year, another contract was signed for
supplying coatings for the jacket, which is
currently under construction at Aker So-
lutions yard in Verdal, Norway. The jacket
splash zones will be protected with
Baltofake and Marathon, while the sub-
mersed part of the jacket will be protected
with Jotacote Universal.
Lampo electric sports car
coated with eco-friendly
Glasurit paints
The Swiss design company Protoscar SA
unveiled its Lampo 1 electric showcar in a
brand new look at the 2011 International
Geneva Motor Show. The color by BASF
Coatings Glasurit that lends the Lampo
its cool appearance is called Ice. The
Lampo, which means lightning, was al-
ready presented in Geneva with a BASF
fnish back in 2009. The eco-friendly elec-
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PPGs ULTRA-Cool coatings brochure high-
lights Duranar technology.
tric sports car prototype reaches
speeds of 200 kilometers and has
268 PS, powered by its energy
source of two lithium-ion batter-
ies. In keeping with the energy source,
Protoscar also set high standards in terms
of eco-friendliness for the refnishing proj-
ect, choosing Glasurit 90 Line waterborne
basecoats for the rerelease of the Lampo
1. The waterborne paint system has a re-
duced solvent content and meets current
VOC legislation.
MesoCoat & University of
Akron sign agreement for
advanced inorganic coatings
MesoCoat, Inc. and The University of
Akron (UA) have formed a collaborative
effort to develop and accelerate com-
mercialization of advanced inorganic
coatings directed at reducing the nations
$300 billion corrosion problem. Under
this collaborative effort, financed
through the recently awarded and highly
competitive $2 million Ohio Third Fron-
tier Award, The University of Akrons
Corrosion and Reliability Engineering
(CAREs) program and MesoCoat will
perform development, testing and risk
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Dean Webster to receive 2011 Roy W. Tess Award
The Ofcers and the Award Committee of the Division of Polymeric Materials: Science and Engineering (PMSE) of the American Chemical Soci-
ety have named Dr. Dean C. Webster of North Dakota State University, Department of Coatings and Polymeric Materials as the recipient of the
Roy W. Tess Award in Coatings for 2011. Webster will receive the Roy W. Tess Award from Todd Emrick, chair of the PMSE Division, on August
29, 2011, during the 242nd National Meeting of the American Chemical Society in Denver, CO. The award consists of a plaque and a $3,000
cash prize.
At North Dakota State University, Webster carries out research on the synthesis and characterization of novel polymers. His specic areas of
focus include the synthesis of new high performance polymers and thermosets, polymerization reactions, quantitative structure-property rela-
tionships, and the use of natural products in coatings systems. He has contributed over 48 papers and publications and is credited with 11
patents on coatings related topics. Webster is a past chair of the Polymeric Materials: Science and Engineering Di-
vision of the American Chemical Society, is on the Professional Development Committee of the ACA, and was an
editor for and now sits on the editorial board of the journal Progress in Organic Coatings.
Webster received both his B.S. degree in Chemistry and his Ph.D. in Materials Engineering Science from the Vir-
ginia Polytechnic Institute and State University, the latter of which he earned in 1984. He began his career in the
coatings industry working for the R&D Department of the Consumer Division of Sherwin-Williams in Chicago, IL.
At Sherwin-Williams, Webster was involved in resin development for industrial coatings as well as long-range re-
search in new resins and crosslinking chemistry. In 1993 he moved to Eastman Chemical Company where he led
project teams in the areas of application development for new monomers, new chemistry for coatings systems,
and polymer development for coatings. In 2001 he joined the faculty of the Coatings and Polymeric Materials De-
partment at North Dakota State University.
One of Websters main research interests has been applying combinatorial and high throughput methods to
the eld of materials science in order to explore and screen a wide variety of polymer compositions in a short time period for polymer synthe-
sis, formulation, and coatings properties. He is also interested in non-toxic fouling release coatings for naval vessels. These coatings are made
by synthesizing crosslinked siloxane-polyurethane coatings that self-stratify into a soft and low surface energy siloxane outerlayer with a tough,
durable polyurethane sublayer, which utilizes combinatorial and high throughput methods.
Webster won the rst place Roon Foundation Award for the best paper at the 2003, 2004 and 2006 ACA-sponsored International Coatings
Exposition (ICE). He was also the invited keynote Technical Focus Speaker at the 2004 ICE.
Dean C. Webster
BASFs light silver with a bluish-greenish effect combined with the Glasurit 923-335 clearcoat
created the Ice look of Protoscars Lampo 1.
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reduction of advanced inorganic coatings
(including ceramer, metallic, and ceramic
nanocomposite coatings) in a new joint-
use facility to be built at the University.
MesoCoat will provide development en-
gineers and technicians to supervise and
train University interns as well as their
award winning CermaClad high energy
density, large area, high speed cladding
technology to apply these advanced coat-
ings to various metal surfaces. This col-
laborative effort will utilize the expertise
of two leading corrosion solution organ-
izations to develop new coating applica-
tions that will reduce corrosion costs and
future emissions for several industry sec-
tors including conventional and alternate
energy production, infrastructure and
transportation.
Researchers from Chinese
Academy of Sciences
develop a reective coating
Scientists in China have made a refective
coating with a structure that mimics the
underside of a poplar tree leaf. The coat-
ing could be used on the outside of build-
ings to counteract the heating effect of
carbon dioxide emissions, reducing the
energy needed to cool the building from
the inside.
Yanlin Song and colleagues from the
Chinese Academy of Sciences, Beijing,
mimicked the structure of the leafs lower
surface using polymers spun into refec-
tive flms consisting of long, hollow uni-
form fbers.
The underside of the poplar leaf is bet-
ter at refecting light than the top. This is
because of the cool roof effect, in which a
layer of hairs on the underside refects the
light, so that less heat penetrates the leaf.
The leaf turns over in strong sunlight to re-
veal the underside and as the light is being
refected rather than absorbed, the leaf ap-
pears white. Normally, the poplar tree
looks green, but sometimes in the summer,
the tree shows a white cast, said Song.
The team discovered that controlling
the film thickness and making the cross
section of the fibers as similar to
the leaf hair as possible is the
key to high reflectivity. They
tested their films by coating
them onto the compound diarylethene,
which changes from red to colorless in
the presence of visible lightthe struc-
ture changes from a closed ring to an
open ring. They found that the coating
stopped the diarylethene changing color,
and had the additional benefit of being
hydrophobic.
The reflectance and waterproof
nature of the coatings make them ideal
candidates for a number of building
situations, said Robert Lamb, an expert
on surface science. Improving the
durability of such delicate interfaces
with the environment will be the major
hurdle.
Song says that his team will continue
to develop highly refective materials,
widening the wavelength at which they
function, to eventually be used to improve
the effciency of lighting. CW
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Innovation and Sustainability
The latest developments and future trends in coatings
November 21, 22 and 23 2011 So Paulo Brazil
Call for Papers
Submission Deadline: May 31
st
, 2011
www.abrafati2011.com.br / (5511) 3813 8896
ABRAFATI Brazilian Coatings Manufacturers Association
Patent No. U.S. 7,794,844 B2
PPG Industries has been granted a patent
for a multi-component composite coating
comprised of a frst coating formed from
a composition comprised of a melamine
group-containing polyethylenically unsat-
urated compound comprised of a plurality
of alkoxy groups; and a second coating
deposited directly adjacent to the frst
coating and comprised of a flm-forming
resin comprised of functional groups re-
active with the alkoxy groups of the
melamine group-containing polyethyleni-
cally unsaturated compound.
Ciba patents strongly
adherent coating
Patent No. U.S. 7,790,244 B2
Ciba Specialty Chemicals Corp. has ob-
tained a patent for a method for improv-
ing the adhesion of coatings to an
inorganic or organic substrate wherein at
least one copolymer or cooligomer com-
prised of monomer units derived from at
least one monomer selected from the
group consisting of acrylate and acry-
lamide monomers, at least one monomer
selected from the group consisting of
amine containing ethylenically unsatu-
rated monomers, at least one monomer se-
lected from the group consisting of
ethylenically unsaturated associative
monomers and at least one monomer se-
lected from the group consisting of poly-
acrylates of polyols, is added to the
coating and the copolymer or cooligomer
is at least partially neutralized with acid
prior to application to the inorganic or or-
ganic substrate.
BASF patents solid
resin-crosslinker for
aqueous coatings
Patent No. U.S. 7,790,011 B2
BASF Coatings has received a patent for
a method of coating an article comprised
of blending a resin and a curing agent,
wherein the resin is ionizable and has pen-
dant amino groups; melting the resin and
the curing agent at a temperature less than
the thermal curing temperature of the cur-
ing agent; cooling the blended, molten
resin and curing agent until solid to form
a solid, blended resin-curing agent; grind-
ing the solid, blended resin-curing agent
into a powdered or granular form to pro-
duce a granular, solid resin-curing agent;
dispersing the granular, solid resin-curing
agent in an aqueous medium, wherein dis-
persing further includes adding an acidic
salting agent; thereby forming a coating
dispersion, wherein the resin in the coat-
ing dispersion is neutralized by the acidic
salting agent, rendering the resin water-
dispersible and the coating dispersion ca-
thodically electrodepositable; and
applying the coating dispersion to an arti-
cle by cathodic electrodeposition; wherein
the granular, solid resin-curing agent is
transported to a coating preparation site
prior to the dispersing step; or the solid,
blended resin-curing agent is transported
to a coating preparation site prior to the
grinding step.
Adherent coating for
resinous substrates
Patent No. U.S. 7,763,679 B2
E.I. du Pont de Nemours and Company
has been granted a patent for a coating
composition that when applied over a
resinous substrate produces an adherent
coating. The composition is comprised of
a crosslinkable component comprised of
a polymeric mix containing at least one
crosslinkable copolymer polymerized
from a monomer mixture comprised of
one or more ethylenically unsaturated
monomers having on average 1 to 10 hy-
droxyl groups and a saturated hydrocar-
bon polymer, wherein the monomer
mixture is comprised of in the range of
from 70 parts to 99 parts of the ethyleni-
cally unsaturated monomers and 1 part to
30 parts of the saturated hydrocarbon
polymer, all in parts by weight based on
100 parts by weight of the crosslinkable
component; and a crosslinking compo-
nent comprised of cycloaliphatic polyiso-
cyanate of the formula: R1(R2
NCO)n wherein R1 is a substituted or
unsubstituted cycloaliphatic group con-
taining 3 to 20 carbon atoms in the ring,
R2 is independently selected from a direct
bond, a straight aliphatic group or
branched aliphatic group, wherein the
aliphatic group has from 1 to 6 carbon
atoms, and wherein n ranges from 2 to 10.
PPG patents coatings
comprising terpene
Patent No. U.S. 7,776,959 B2
PPG has been granted a patent for a coat-
ing comprised of a hydroxy functional
polymer comprised of a terpene and a hy-
droxy functional acrylic monomer that is
polymerized with terpene by free radical
polymerization, wherein the monomer is
not maleic acid/anhydride, and wherein
the hydroxy functional polymer is com-
prised of 30 percent weight or greater of
the terpene.
3M patents adhesive
composition
Patent No. U.S. 2010272942
3M Innovation Properties has patented a
pressure-sensitive adhesive composition
having improved initial tack (generally,
the pressure-sensitive adhesive composi-
tion comprises (1) a carboxylic group-
containing (meth)acrylic tacky polymer
having a weight average molecular
weight of less than 800,000 and a glass
transition temperature of -100 C to -30
C, and (2) an amino group-containing
(meth)acrylic non-tacky polymer having
a weight average molecular weight of
from 30,000 to 100,000 and a glass tran-
sition temperature of 20 C to 90 C. The
amino group-containing (meth)acrylic
non-tacky polymer (2) is present in an
amount of no less than 1 parts by mass
and less than 20 parts by mass on a basis
of 100 parts by mass of said carboxylic
group-containing (meth)acrylic tacky
polymer (1). CW
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H.B. Fuller Company reported fnancial results for the frst quar-
ter that ended February 26, 2011. Net income for the frst quarter
of 2011 was $14.4 million, or $0.29 per diluted share, versus $19.0
million, or $0.38 per diluted share, in last years frst quarter.
Net revenue for the frst quarter of 2011 was $339.5 million,
up 9.7 percent versus the frst quarter of 2010. Higher average
selling prices, higher volume and acquisitions positively impacted
net revenue growth by 6.8, 2.2 and 1.7 percentage points, re-
spectively. Foreign currency translation reduced net revenue
growth by one percentage point. Organic revenue grew by nine
percent year-over-year. On a sequential basis, net revenue de-
creased approximately six percent relative to the fourth quarter
of 2010, in-line with typical seasonal patterns, the company said.
Gross proft margin was down approximately 300 basis
points versus the frst quarter of 2010, primarily due to the cu-
mulative effect of escalating raw material costs over the past year.
Gross proft margin improved by 20 basis points versus the pre-
vious quarter as a combination of product reformulation and
pricing actions offset ongoing raw material cost increases. Rela-
tive to the prior year, Selling, General and Administrative expense
was higher by 5.9 percent, but down 80 basis points as a per-
centage of net revenue.
At the end of the frst quarter of 2011, the company had cash
totaling $122 million and total debt of $239 million. This com-
pares to fourth quarter levels of $133 million and $251 million,
respectively. Sequentially, net debt was essentially unchanged.
Cash fow from operations was $1.5 million in the frst quarter,
slightly better than last year, driven by better net working capi-
tal management, offset by lower net income.
We are pleased with the results of the frst quarter, said Jim
Owens, H. B. Fuller president and chief executive. We contin-
ued our growth momentum with organic revenue up nine per-
cent from last year. While raw material costs continued to rise in
the quarter, our gross margin improved sequentially due to a com-
bination of pricing actions, reformulation and product substitu-
tion that were executed effciently by the entire organization. We
have bumped up our full-year revenue guidance to between 10
percent and 12 percent above last year primarily to refect addi-
tional price increases required to recover material costs. We met
our expectations for proftability in the frst quarter and, as a re-
sult, we are reaffrming the full-year earnings per share guidance
that we provided at the beginning of the fscal year.
BASF achieves a capital gain of 900 M from K+S
Aktiengesellschaft shares sale
BASF SE has successfully placed approximately 19.7 million
shares of K+S Aktiengesellschaft (representing 10.3 percent of
the companys share capital) with institutional investors at a
price of 50.00 per share. It was achieved through an acceler-
ated bookbuilding transaction. The total proceeds of the trans-
action amount to approximately 1 billion. BASF achieved a
capital gain before taxes of about 900 million from the sale.
Jotun reports strong quarter results
Jotuns operating revenues and profts reached record ldevels in
2010, as a result of volume increases in all of its segments and
strong performances in high-growth markets. The company re-
ported operating revenues of NOK 12.0 billion in 2010, up from
NOK 11.2 billion the previous year, while operating proft rose
to NOK 1.34 billion in 2010, from NOK 1.16 billion in 2009.
Jotun sold 10 percent more paint in 2010 than in the previ-
ous year. Jotuns strategy of operating across a range of market
segments and geographical regions continues to deliver positive
results, as strong sales in parts of Asia and the Middle East off-
set slower sales in Europe and the US. Rising cost of major raw
materials such as epoxies, titanium dioxide, acrylics and metals,
affected Jotuns margins. Jotun supplied coatings to iconic build-
ings including Burj Khalifa in Dubai, the worlds tallest building,
and Canton Tower in China. CW
H.B. Fuller reports first quarter 2011 results
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Successful Strategies for Decision-Makers
CHEMARK
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387
910-692-2492 E-mail: phillips@chemarkconsulting.net
Web Site: chemarkconsulting.net
Partner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI
Core Competencies
Value Implications for CLIENTS
Value Systems Analysis
Customer Relationship
Management
Market Integrity Assessment
Position, Growth,
Competitive, Image Analysis
New Business Development
Market Research
Strategy Business Assessment
&Planning
Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
strategic activities surrounding
all industries pertaining to coat-
ings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
THE
CHEMARK
CONSULTING
GROUP
COATINGS
ADHESIVES
SEALANTS
&
SPECIALTY
CHEMICALS
19 FinancialNews0411:Financial News 3/31/11 2:44 PM Page 19
Brazils decorative paints and coatings
market was worth $2,077.3 million in
2010, according to Frost & Sullivan. With
a compound annual growth rate of 5.8
percent, this is likely to increase to
$3,262.6 million by 2017, the research
frm said. Almost 100 percent of local con-
sumption is produced locally, while the ex-
ports contribute to approximately fve
percent of the total revenues, and are con-
centrated on big multinational companies.
The segment corresponds for 63.8 per-
cent in terms of revenue of the total paints
and coatings market in 2010. The industrial
segment held the second-largest position,
with 21.4 percent, followed by the refnish
and automotive sectors, with 14.8 percent
all together. In 2009, the decorative segment
was the least affected by the economic cri-
sis, with a revenue loss of 2.4 percent,
whereas the total market lost fve percent.
The decorative paints and coatings mar-
ket is highly fragmented, with the top fve
participants representing about 80 percent
of the market, and the 10 biggest players, 90
percent of the market. The market is prima-
rily driven by the construction and do-it-
yourself (DIY) industries. Governments
major investments in social housing and in-
frastructure, and taxes reduction for the
construction industry drove the market
growth in 2009 and 2010, preventing it
from witnessing a major revenue slump as
the industry shrank 2.4 percent, said Caio
Carvalho, Frost & Sullivan research analyst.
The insuffcient local raw material sup-
ply, which can meet only approximately 40
percent of the total industrys needs, is a
major market restraint. Investments in this
feld may raise revenues, proft and margin.
In Brazil, the per capita consumption of
paints is approximately liters, whereas it is
15 liters per capita in the U.S. and more
than 20 liters per capita in other developed
countries. This low paint consumption is a
challenge to the market participants, as
there is a cultural barrier and paint is not
regarded as a necessary good.
Ceresana analyzes the
adhesives market
Market research institute Ceresana Re-
search, Konstanz, Germany, has published
a report that analyzes the European adhe-
sives market. According to Ceresana, Ger-
many accounts for approximately 18.5
percent of all demand for adhesives in Eu-
rope, followed by France, Italy and the
UK. However, the highest growth rates are
seen in Russia, Poland and Turkey. The
frm said it expects European adhesives
revenue will rise to 8.25 billion by 2017.
In Western Europe, the demand for adhe-
sives is especially growing in Germany,
Finland and Sweden.
Paper, packaging and the construction
industry are the most important felds of
application. New constructions and pub-
licly fnanced infrastructure projects play an
essential role for the demand for adhesives
in the construction industry. Due to EU sub-
sidies, this effect can be felt more clearly in
Eastern than in Western Europe. An ongo-
ing trend is the enhancement of energy eff-
ciency and a reduction in CO2 emissions.
Adhesives are increasingly needed for the
renovation of buildings.
Ceresana Research anticipates that the
demand for adhesives in medical engineer-
ing and the automobile and electronics in-
dustry will see growth rates of 2.7 percent
to 3.8 percent. Especially manufacturers of
acrylate adhesives, which are needed for
cars and rail vehicles, are profting from the
industrys good economic development.
The same applies to epoxy resin adhesives
that are additionally used in aircraft con-
struction. Radiation curing adhesives are
expected to record considerable growth in
the electrical and electronics industry. In
general, environmentally friendly adhesives
are gaining importance.
The study provides a concise overview
of the different types of adhesives and of-
fers an analysis of the adhesives market in
31 European countries. It highlights the
most important felds of application indi-
vidually, such as wood processing, the au-
tomotive industry, shoes and leather, but
also technical textiles, sports articles, toys
and medical applications. The index of
manufacturers in Volume II provides 199
profles of adhesive producers from 28
countries. The report, available in English
or German, forecasts market opportuni-
ties and risks until 2017. For more info
visit www.ceresana.com/en/market-stud-
ies/industry/adhesives. CW
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Valspar Strengthens Brazil Investment
Latin America International Coatings Scene
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
V
alspar Corp.s recent acquisition of
Brazils Isocoat Tintas e Vernizes Ltda.,
located in Araariguama, in So Paulo
state, further strengthens Latin American sales
of powder, liquid and electrodeposition coat-
ings for the company, which has been working
to augment growth in foreign sales.
Isocoat, which began business producing
electrostatic dust coatings, had sales of $34
million last year, and has the capacity to pro-
duce 10,000 metric tons of product per year,
according to a company report. Among its ex-
port markets are Argentina and Colombia. Iso-
coat is a leader in the industry in Brazil and
was the first Brazilian dust coatings company
to gain certification from Qualicoat under the
Zurich-based Association for Quality Control
in Lacquering, Painting and Coating Industry.
Apart from its Isocoat acquisition in Brazil,
Valspar in 2006 formed a joint venture with
Tekno S.A. to supply coil coatings in the coun-
try. Tekno augmented its coil coating line ca-
pability with a $28 million investment at its
facility in Guaratinguet, in Sao Paulo state, in
2009. Tekno products are marketed under the
Kroma brand.
Tekno operates four subsidiaries. The first
is Tekrom Transportes Representacoes e Mon-
tagens Ltda, which provides freight trans-
portation services. Next, Profinish Industria e
Comercio de Produtos Quimicos Ltda, manu-
factures chemical products for metal and plas-
tic surface treatment. MSC/Tekno Laminates
and Composites Ltda, manufactures and sells
laminates and composites for the automobile
industry. And finally, Perfilor SA Construcoes,
Industria e Comercio, produces and commer-
cializes steel tiles and furniture covers for the
industrial sector.
Valspars powder coating brands in Brazil in-
clude Polister TGIC, Polister Epxi Hbrido,
Epxi and Polister Uretano. The company also
markets Vectrogard electrocoatings.
Elsewhere in Latin America, Valspar has a
subsidiary in Mexico. Valspar Mexicana, S.A.
de C.V. brands include Valspar, EzDex,
EcoDex, Duraspar, Valflex, Fluropon, Dy-
naprime, Greenbar and Vectrogard. In 2000,
Valspar acquired Lilly Industries, including its
manufacturing operations in Mexico.
In its most recent annual report, Min-
neapolis-based Valspar noted that it expected
growth in coil coatings business in Brazil, Viet-
nam, China, Australia and India.
In 1996, Valspar derived only five percent
of its global sales outside of the U.S., but by
2006, the foreign sales share rose to more than
30 percent. Much of this foreign revenue was
based on foreign manufacturing, since only 3.5
percent of the companys sales resulted from
exports in 2006.
Valspar reported 2010 sales at $3.22 bil-
lion, up 12.1 percent from 2009. Net income
for 2010 was $222.1 million compared with
$160.2 million in 2009.
Environmental issues are core considera-
tions at Valspar, which reports its environ-
mental impact annually, and provides support
to community efforts such as Habitat for Hu-
manity. Separately, the Valspar Foundation
supports philanthropic projects and provides
emergency relief on a global basis. The com-
pany reports its VOC emissions, other haz-
ardous air pollutants, as well as material use
efficiency and waste minimization, and energy
efficiency and management. Over the past five
years, Valspar has cut its total emissions
roughly in half. CW
Valspar continues
to expand its
global business.
Valspar has grown its Brazil base with the pur-
chase of Isocoat Tintas e Vernizes Ltda., a $34 mil-
lion paint producer.
21LatinAmerica0411.qxd:International Coatings Scene 3/31/11 11:09 AM Page 21
22
|
Paint Firms Look to Emerging Economies
for Growth Opportunities
International Coatings Scene Europe
by Sean Milmo
European Correspondent
milmocw@rodpub.com
M
any of Europes large and medium-
sized coatings companies, predomi-
nantly based in Western Europe, are
having to grapple with the problem of operat-
ing businesses in markets with different charac-
teristics and growth rates around the world.
Also private equity funds are now taking the
opportunity to offoad investments in the sector,
which they made before the recession.
They have a slow-growing domestic market
so that much of their increases in sales have to
come from expansions in the fast-growing mar-
kets of the emerging economies of Asia, Latin
America and Eastern Europe.
The contrasts between the mature and de-
veloping segments of the global coatings sector
has been evident in the latest annual results of
Europes paint producers.
AkzoNobel, the worlds biggest coatings pro-
ducer, recorded 33 percent and 25 percent rises
in Asia and Latin America respectively last year
in decorative paints. In Europe its decorative
sales increased by two percent.
Overall AkzoNobels sales of decorative
paints went up by nine percent to 5 billion
($7.1 billion) and those of performance coatings
by 16 percent to 4.8 billion. With revenue from
its specialty chemicals operation, approximately
40 percent of its sales now come from fast-
growing markets.
With such big differences in geographical
growth rates, many European coatings compa-
nies, even SMEs, have been extending their ac-
tivities outside their Western Europe base into
Eastern Europe and countries on the periphery
of Europe. The multinational players are now
investing heavily further afield in Asia and
Latin America.
European coatings companies with a global
reach tended last year to be the leading per-
formers in terms of sales increases as well as
proftability. BASF Coatings, a large proportion
of whose sales come from the global OEM mar-
kets, benefted from a revival in the automobile
market worldwide with an 19 percent rise in
sales to 2.6 billion.
Norwegian-based Jotun, which is probably
the most internationalized of the top-ranking
pure-play European coatings companies with
non-European sales of approximately 60 percent,
pushed up revenue by seven percent to 12 billion
Norwegian kroner ($2.1 billion) with operating
proft up 16 percent to 1.2 billion kroner.
Its combined investments in capacity, per-
sonnel, new markets and R&D were the highest
last year in the companys 80-year-old history.
A large proportion of the investments were in
the Middle East and Asia, which account for the
vast majority of its sales outside Europe.
In the running of their increasingly interna-
tionalized businesses, European coatings com-
panies are adopting different strategies in
different regional markets. Most companies
have been intent on reducing costs and raising
cash flows across the world. Our markets
have not yet fully returned to pre-recession lev-
Slow, stable
domestic markets
are the backbone
of operations, but
growth lies in Asia,
Eastern Europe and
Latin America.
22-23 Europe0211.qxp:International Coatings Scene 3/31/11 11:10 AM Page 22
|
23
els and raw material prices are still
volatile, so discipline remains key, said
Hans Wijers, AkzoNobels chief execu-
tive and chairman.
However in Europe, coatings compa-
nies are continuing to be intent on run-
ning a lean operation. Some of them are
undergoing a lot of restructuring and re-
organizing of activities in order to keep a
tight grip on costs by improving infra-
structure and distribution and curbing in-
vestments to increase cash fow and
strengthen margins.
With many, the majority of investment
is being made outside Western Europe,
particularly in Asia. While Jotun is build-
ing a new paints plant in Norway after
closing two in the country, its other major
projects are the construction of a produc-
tion facility and distribution center in
Malaysia and Singapore, two plants in
China and an expansion of a powder
coatings unit in the United Arab Emirates
(UAE) while it has plans for a new water-
borne coatings plant in neighbouring
Saudi Arabia.
In decorative paints markets outside
Western Europe, European companies are
channelling a lot of money into building
up awareness of their brands. AkzoNobel
last year increased promotional expendi-
ture by 30 percent from fve percent to six
percent of revenue.
In Europe coatings producers tend to
concentrate on reinforcing their long-es-
tablished premium brands by introducing
backup services related to them, such as
help with color choices and interior de-
sign. But these high-margin premium
products can be relatively proftable even
during periods of sluggish growth, which
is a major reason for European coatings
multinationals wanting to ensure they re-
tain a frm foothold in the region.
In the global decorative market, vol-
ume outstrips value so while decorative
paints account for 51 percent of output
they make up only 44 percent of the value,
according to the latest fgures from the In-
ternational Paint and Printing Ink Council
(IPPIC). In Europe the position is reversed
with its share of the worldwide paints
market being higher by value than volume.
At Finnish-based Tikkurila, a regional
player in decorative and industrial coat-
ings covering the Nordic countries, East-
ern Europe and Russia and the rest of the
former Soviet Union, operating margins of
approximately 11-13 percent were
recorded by its Scandinavian and Russian
operations. The exception was its Central
and Eastern European activity, dominated
by Poland, in which margins slumped to
four percent, partially due to intense com-
petition in the Polish market.
Europe does have a number of coatings
sectors with comparatively high growth
rates, mainly in industrial coatings, which
are exported out of the region around the
world. These include wood fnishes and
powder coatings where companies re-
ported last year that growth was in the
high single fgures or even double digit.
Jotun, whose home base in Norway is
outside the European Union, is aiming to
achieve a 15 percent annual growth in the
17 countries of the Eurozone by exploit-
ing the economies of scale of centralized
plants and distribution points, particularly
in the protective coatings segment.
The company, which began its interna-
tional expansion in 1962 with the open-
ing of a plant in Libya, has conceded that
it may have to do some reorganizing in
the Middle East and North Africa because
of the political unrest in the region.
After establishing a major interna-
tional base in the UAE, it had decided to
refocus on North Africa and the Eastern
Mediterranean as an area of enlargement
by building up a dealer network and re-
cruiting personnel. Its plans have also in-
cluded a new factory in Libya. Now it
says that political upheaval in North
Africa and the Middle East may slow fu-
ture growth.
For experienced international opera-
tors like Jotun the restructuring of a for-
eign activity due to political
developments will not be unusual. There
is still likely to be plenty of opportunities
for slower but high-margin growth within
Europe itself. CW
Europe International Coatings Scene
22-23 Europe0211.qxp:International Coatings Scene 3/31/11 11:10 AM Page 23
Rust-Oleum has introduced Countertop
Transformations, do-it-yourself (DIY)
decorative coating system that can repli-
cate the look of sought-after countertop
materials like natural stone. The coating
system eliminates the need to hire a con-
tractor and the mess associated with coun-
tertop replacement. It also can be used on
bathroom vanities, bar tops, tabletops and
more. Countertop Transformations is
available in a variety of on-trend fnishes
to complement any dcor, including Peb-
bled Ivory, Desert Sand, Java Stone, Onyx
and Charcoal. It stands up to daily wear
and tear, the company said, and features
HomeShield Antimicrobial Protection to
protect the painted surface by inhibiting
the growth of mold, mildew and other
odor or stain-causing microbes.
AkzoNobel expands
architectural powder coatings
AkzoNobel Powder Coatings has ex-
panded its product offering to the con-
struction industry, making Interpon D
available from stock in the largest ever se-
lection of colors, gloss levels and textures.
At the forefront of the expansion are
so-called superdurable systems, with
three times the life expectancy of standard
systems. The companys Interpon D2525
superdurable brand is now available in
smooth gloss in a wide range of RAL
shades under the name Interpon D2525
SD, and in a new attractive texture under
the name Interpon D2525 Structura.
Another important addition is a full se-
lection of RAL shades in a standard dura-
bility semi-gloss system, under the name
Interpon D1036 Satin. Semi-gloss fn-
ishes are becoming steadily more popular,
transforming the historical preferences for
matt in the UK and high gloss in mainland
Europe, said Russell Deane, market man-
ager, architectural, AkzoNobel Powder
Coatings Europe West.
When we acquired the Rohm & Haas
powder coating activities of Dow last year,
we said that the combination would lead
to an improved offer to customers, said
Gordon MacLeman, managing director
AkzoNobel Powder Coatings Europe
West. Here is the frst strong evidence of
what we meant. Combining Rohm &
Haas market-leading stock range of su-
perdurable systems and full satin offer
with AkzoNobels new textured super-
durable products provides our industry
partners with a complete choice of dura-
bility, color and fnish for their projects.
Superdurable systems were introduced
by AkzoNobel in 1991, at a time when the
only requirement was to meet a weathering
test of one-year in Florida. These systems
met a much tougher three-year requirement.
As powder coatings have matured as a mar-
ket, and buildings coated many years ago
show their age, architects have increasingly
become convinced of the need for this im-
proved performance, to ensure their monu-
ments look good for longer.
Master Bond Launches EP21AR,
two-component epoxy
For applications demanding exceptional
chemical resistance, especially to acids,
fuels and oils, Master Bond has developed
EP21AR. Whether coating, lining, bond-
ing or sealing, this two-component epoxy
can withstand harsh, acidic environments,
including prolonged immersion in 96-98
percent sulfuric acid and 36 percent hy-
drochloric acid for over a year, the com-
pany said. With a dielectric strength of 400
volts/mil, EP21AR is a durable and stable
epoxy that is also a superb electrical insula-
tor. Its coeffcient of thermal expansion is 45-
55 ppm/C, and it is serviceable from -60F
to +275F. It produces high strength, abra-
sion resistant bonds with a tensile strength
over 10,000 psi, a shear strength exceeding
2,700 psi, and a compressive strength greater
than 14,000 psi at 75F.
EP21AR is easy to use with a forgiving
two to one mix ratio by weight, and a
mixed viscosity of 10,000-15,000 cps. It
is 100 percent reactive with no solvents or
diluents and can be applied smoothly in
24
|
New Rust-Oleum Countertop
Transformations DIY coating system
N
e
w

P
r
o
d
u
c
t
s
The Countertop Transformations DIY system
can replicate materials like natural stone.
24-25 NewProducts0411:New Products 3/31/11 2:51 PM Page 24
April 2011
any thickness. This epoxy has a working life of 45 to 55 minutes
at ambient temperature for a 200-gram batch, and cures at room
temperature or faster at elevated temperatures. It bonds well to
a wide variety of substrates, including metals, glass, ceramics, ce-
ments, vulcanized rubbers, wood and many plastics.
EP21AR is packaged in pint, quart, gallon and fve-gallon
container kits. It is widely used in an array of industries, includ-
ing oil and chemical processing, maintenance and repair, optics,
metalworking, appliance, and electrical/electronic.
Master Bond EP21AR is ideal for applications that require
high strength, electrically insulative bonds in an acidic or corro-
sive environment.
BASF Coatings introduces Polyceram and Coiltec
BASF has introduced the new Polyceram Plus topcoats and the
chromate-free Coiltec universal primer. BASF Coatings specifcally
developed the Polyceram Plus topcoat portfolio for the European
coil coatings market. The fexibility and weathering resistance of
the coating are also an important positioning element for the var-
ious product lines comprising the new topcoat system. This entire
spectrum of weathering resistance properties as outlined in Euro-
pean standard DIN EN 10169, can be covered with the new prod-
ucts. The new topcoat family consists of only eight product lines.
They replace the over 20 different product lines previously on
offer. BASF Coatings also launched the newest generation of Coil-
tec universal primers, which can be used on various substrates and
with nearly all topcoats.
Whitford breaks new ground with Xylan HB
Xylan HB has been introduced by Whitford. According to the
company, new Xylan HB answers a problem that has been the
nemesis of the liquid fuoropolymer coating applicator since non-
stick coatings were launched in the middle 1950s: How does one
achieve good flm integrity at flm thicknesses over 25 microns (1
mil) without having such severe problems as stress cracking, mud
cracking, low density, porosity and non-uniformity? The manu-
facturer of a complete line of fuoropolymer coatings says Xylan
HB waterborne coatings can be applied at flms to 75 microns (3
mils) with one cure. Even thicker flms (up to 125 microns/5 mils)
are possible with longer-than-normal cure cycles.
Depending upon the specifc application conditions, the oven
ramp-up or fash time should be extended to assure removal of all
volatiles. Xylan HB is a good alternative to PFA powder. It has ex-
cellent release characteristics and, because of its ability to form thick
flms, it is ideal for applications with rough surfaces from commer-
cial waffe irons to molds that are recycled repeatedly. Due to its
ability to be applied as a thick flm, Xylan HB offers extended wear
characteristics, simply as a result of the added durability afforded by
the thicker flm. And all formulae are FDA-compliant. Fluoropoly-
mers are high-performance plastic materials used primarily in per-
formance-critical applications in defense-related industries and in
automotive, aerospace, electronics, telecommunications, chemical,
medical and many other industries. In spite of their diverse uses, the
average consumer knows these coatings primarily as the nonstick
part of a fry pan. CW
Make Any
Paint
Green
As environmentally friendly paints evolve

from marketing concept to industry mandate
chemists find the Brilliant Additions portfolio
a valuable formulating resource. These
functional mineral fillers excel when
combined with next-generation resins
to optimize the hardness, flexibility,
and durability of ultra-low VOC coatings.
All rights reserved.
2009
www.BrilliantAdditions.com
For more information and our complete product portfolio visit:
SPECIALTY AND PERFORMANCE MINERALS
24-25 NewProducts0411:New Products 3/31/11 2:51 PM Page 25
26
|
Can We Buy America Again?
Business Corner Strategies & Analysis
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
R
ight now original equipment manufac-
turing (OEM), which represents the
largest part of the United States indus-
trialized output, is in jeopardy. The OEM sector
in the U.S. has been depleted by foreign imports.
Items produced by OEMs include household ap-
pliances, electrical communications devices, au-
tomobiles, trucks, buses, SUVs, containers,
furniture, and a myriad of many other general
hard goods. In other words, anything that is
manufactured and that can be purchased for use
in or around a home is at risk.
OEMs represent approximately 26 percent
of the U.S. and 28 percent of the European
gross domestic product (GDP).
Since most all of these items are decorated
and protected with some type of finishing sys-
tem, paint or coating, they too are vulnerable
by definition.
When one considers the other GDP con-
tributors, excluding the service industry, the
housing sector is one of the largest. Housing
construction is reliant upon OEM goods such
as siding, dry wall, electrical devices, plumb-
ing components and insulation material
among others, which are increasingly imported
from foreign sources. However, for the most
part the paints and coatings that are used on
our houses are domestically supplied, as are
paints and coatings for other segments such as
traffic stripping, auto refinishing, marine,
aerosol, industrial maintenance and new con-
struction. The latter items are far less at risk.
Domestic goods that are at risk to foreign
imports can be directly controlled through
three methods:
Government trade barrierstariffs;
Individual buyersyou and me; and
Valueperceived versus competitive to
imports.
The control individual buyers exert and the
control of perceived value overlap, however,
the segmenting aspect here is based on emo-
tion. For example,
during our World
Wars One and Two,
an appeal was made
to common people
to support the
United States war
effort. One sacrifice was to not buy anything
made outside the U.S. That attitude remained
with many U.S. citizens long after the wars
ended. Even Sam Walton founded Wal-Mart
with the slogan, Buy America. Guess what?
Today, more than 70 percent of Wal-Marts
merchandise is made in every other place in
the world except America.
The point is that individual buyers with no
patriotic peer pressure will continue to buy
goods based on their perceived value, which will
drive most of us to purchase foreign imports
through our own big box retail houses. The aw-
fully sad irony is that individuals who get laid
off because manufacturing jobs continue to be
outsourced overseas, retreat to those very same
discount houses that have indirectly taken
jobs in the frst place, to save money.
As suppliers and formulators of paints,
coatings and allied products, and as Ameri-
cans, our choices appear to be:
Join the crowd and moving our sourcing
to China;
Lobby Congress to apply tariffs similar to
those in Europe on certain imports;
Pressure Congress to threaten China, and
other nations, that trade barriers will be
erected if the yuan is not allowed to fully
foat;
Lobby Congress to create a movement
among U.S. citizens to Buy America; and
lastly,
Educate and convince both our nations
management and labor to be transparent
enough to feel each others pain to the point of
mutual sacrificing to bring about a higher per-
ceived value to the people.
After all, nothing worthwhile is ever ac-
complished without hard work and sacrifice. I
know I believe we can turn this ship around
and I feel you have the same feelings as well.
Let me know your thoughts. CW
What will it take
for the U.S. to
buy its own
manufactured
products?
26BusinessCorner0411.qxd:Business Corner 3/31/11 11:15 AM Page 26
|
27
Resins
Market Report
Although 2010 continued to present difficulties for suppliers to the coatings industry,
there were some indications of recovery. Resins suppliers interviewed by Coatings World
reported some positive news.
by Kerry Pianoforte, Associate Editor
Has the resins market showed any signs of recovery from the eco-
nomic downturn?
Phil McDivitt, general manager, Celanese Emulsion Polymers:
According to our customers in North America, the architectural
coatings industry is up approximately two percent. Recovery re-
mains slow due to the lack of growth in the new construction
market. In Europe, particularly in Germany, the recession wasnt
quite as deep and recovery for end-use domestic goods has been
strong. In China, paints and coatings has rebounded well based
on domestic demand while other end-uses such as adhesives,
which are driven partially by exports, has not recovered as well.
The growth rates in China and India are going to outpace the
more mature markets in Europe and North America. To meet
this growing demand, Celanese is expanding its capacity at our
Nanjing, China facility. This investment will double our vinyl ac-
etate/ethylene capacity and is due to come online in the middle
of this year. However, we are not overlooking the mature Euro-
pean or North American markets as they are growing in the low
emission paint end use.
Leigh Ann Gibbons, market specialist, Reichhold, Inc.: 2010
was a diffcult year for all members of the coatings industry, but
the trials of 2010 were not without a glimmer of hope for eco-
nomic recovery. As most conventional coatings markets become
more diffcult to be competitive in, more and more customers are
looking to differentiate themselves with new products, some even
outside their current market offering. At Reichhold, we have seen
an increase in the number of new research and development proj-
ects, especially those featuring novel technologies such as our
Beckosol AQ alkyd latexes. As we end the frst quarter of 2011,
the months to follow will no doubt be trying as raw material
prices continue to escalate. We must stay the course and focus
on working smarter and more effciently to provide value added
products and services.
Chris Coduto, vice president, sales and marketing, Specialty
Polymers, Inc.: Specialty Polymers reported that volumes were
up in 2010 and demand has been strong the frst part of 2011.
Our resins serve a wide range of markets, and defnitely some
markets have recovered at a much stronger pace than others.
Yasmin Sayed-Sweet, vice president, sales and marketing, Al-
berdingk Boley, Inc.: There has been some recovery in the resins
market. However, it is very much market related. Also, with the
escalating raw material costs and shortages on monomers, this
has dampened the slow growth trend.
Ray Gonzales, global business manger, epoxy resins, Dow
Chemical: Demand for epoxy resins used in coatings applications
has improved since the economic downturn. The recovery has
been uneven across end applications and regions, but on the
whole 2010 was a year of demand recovery. The outlook for
2011 remains uncertain thanks to energy and political stability
concerns. What is clear is that concerns around supply and prices
of raw materials will continue to plague the industry.
Resins Market Report FEATURE
27-30 Resins0411:FEATURE 3/31/11 11:16 AM Page 27
28
|
What are some of the demands paint formulators are making on
their resins suppliers?
McDivitt, Celanese: Our coatings customers are making a va-
riety of requests. In North America, they are asking for alterna-
tives to their current resin technologies with a high interest to
shift to vinyl-based technologies. With VAE emulsions such as
our EcoVAE line, they are able to keep the performance their
customers demand, while opening up possibilities for formulat-
ing low odor and low VOC interior paints. In Eastern Europe,
customers are seeing the cost advantages of waterborne tech-
nologies versus solvent-based paints. In China and India, our cus-
tomers are aiming for the high-quality interior markets which
are preferred by consumers.
Gibbons, Reichhold: Customers are always looking for new
ways to improve the state of their business either through lower
costs or superior performance. At Reichhold, we try and stay
ahead of the curve by keeping up to date on new regulations,
government programs and consumer activity as these drivers di-
rectly affect the supply chain and infuence our research and de-
velopment of new products. By streamlining our business
strategy and only focusing on those product areas that play to
our strengths, we are able to deliver quality products at a com-
petitive price to meet the necessary needs of our customers.
Robert E. Ball, director, technical sales and services, protein poly-
mer group, American Casein Company: Technical service is es-
sential in keeping customers satisfed regardless of rising costs.
Maintaining product quality assurance and availability for tech-
nical issues allows for the companies to be more comfortable in
the relationship during diffcult times.
Coduto, Specialty Polymers: Customers are expressing a strong
desire for customized solutions, and a supplier that will respond
quickly to their needs. Price and performance have always been
important, and continue to be important. But it takes more; cus-
tomers are looking for close working relationships with their
suppliers, and someone they can partner with to develop new
products.
Jim Horgan, vice president, technology, Sartomer: Customers
expect their suppliers to innovate and provide resins for current
and evolving technologies. In addition to improving conventional
coating properties, many customers are asking for resins to pro-
vide advanced performance in terms of electrical, barrier, weath-
ering, printing and formability.
Gonzales, Dow: These days, customers are focused on security
of supply and cost stability. Customers seem to be looking for
the right balance of cost control and price management to en-
sure they stay proftable while also meeting their growth objec-
tives. This is a diffcult challenge in a world where raw material
price volatility is the new norm.
Rusty Johnson, feld marketing manager for architectural coat-
ings, Dow Chemical: From a performance standpoint, customers
have been asking primarily for surface hardness of the dried flms,
improved block resistance in colors, improved stain resistance and
removal properties. While cost is always an issue, we can manage
customer demands by providing products that bring added value
and exhibit the highest performance properties to meet their
needs. By providing our customers high-quality products they are
able to ask for a premium for the paint products they sell.
How do you balance customer demands with the rising costs as-
sociated with manufacturing resins?
McDivitt, Celanese: No one is immune to rising costs associated
with higher feedstocks. Celanese prides itself on keeping our inter-
nal costs low through optimized manufacturing processes and lean
business practices. Even with these internal controls, we have had
to manage rising raw material costs, just like our customers. Coat-
ings manufacturers have become much savvier in understanding
FEATURE Resins Market Report
Source: Orr & Boss, Inc. estimates
Source: Orr & Boss, Inc. estimates Source: Orr & Boss, Inc. estimates
|
29
how the prices of oil and gas affect the
downstream prices of acrylic and vinyl
resins respectively. More and more, they are
looking at the more economical natural gas
chain and the vinyl resins it produces to
help them meet their fnancial goals.
Gibbons, Reichhold: As the cost of man-
ufacturing increases, our operations team
here takes a serious look at the way we
manufacture and schedule product
batches to ensure we are working as safe
and effcient as possible. Our plants aim
to make our coatings products right, the
frst time every time to reduce the cost to
our customers.
Coduto, Specialty Polymers: There is no
doubt rising raw material prices have been
tough for us and our customers. Personal
communication with our customers is a
key part of Specialty Polymers strategy.
No one likes surprises. You have to com-
municate with your customers, and you
have to understand their specifc needs.
We know our customers are faced with in-
creasing demands from their customers.
As a supplier, it is our responsibility to
come up with innovative ways to meet
our customers changing needs.
Mike Manegold, new business develop-
ment manager, Royal Adhesives &
Sealants, LLC: With the increases in coat-
ing raw materials, customers are more
willing to look at formulation modifca-
tions that can result in a lower overall cost
to their operations. This requires a close
partnership and working arrangement
with our strategic customers. Our devel-
opment group is actively involved with
formulation modifcations that can result
in a lower overall cost to customer opera-
tions. This requires a combination of for-
mulation expertise and in-depth
knowledge of the customers manufactur-
ing process. Royal has recently introduced
new APEO-free thickeners and halogen-
free fame retardant dispersions.
Stricter environmental regulations have
led to the need for increasingly lower
VOCs. What are some of the latest
green technologies your company has
launched?
McDivitt, Celanese: Our customers look
to us for help in meeting their goals in this
area and many of our R&D projects center
Resins Market Report FEATURE
New Resins Technology
In North America in late 2010, Celanese introduced a pair of resins: EcoVAE 501,
a VAE emulsion, and Avicor 601, an acrylic emulsion. EcoVAE 501 is designed to
meet low VOC regulations across the spectrum of gloss levels. Avicor 601 offers
very good adhesion and block resistance in at through semi-gloss paints and was
developed to be used with vinyl-based resins. These products can be used sepa-
rately or together as a package to help the paint formulator meet their perform-
ance, marketing and economic goals. In Europe, Celanese has introduced Mowilith
LDM 1865, a VAE emulsion. In exterior faade paints, it shows good color reten-
tion, low dirt pick-up and good ame retardancy for use in EIFs.
Alberdingk Boley offers AC 2403, a self-crosslinking acrylate dispersion for di-
rect-to-metal for industrial coatings with excellent corrosion protection and UV re-
sistance. It has exceptional adhesion to metal including galvanized substrates.
Corrosion in coatings is greatly reduced due to low vapor absorption and high con-
densation resistance. Alberdingk Boley also offers Lignocure 2010. This is a water-
base polymer with Lignin reactive groups to help protect wood substrate. This
polymer can be used as primer/sealer to react with the lignin of the wood in order
to retard the degradation in the wood, which helps to preserve the wood.
American Casein Company offers Casein BL-330 LV, a specic protein polymer de-
veloped to allow for high solids emulsions at reduced viscosities in coatings and
adhesives. The company also offers Casecrete SL, which was a specially developed
protein polymer for use in cementitious applications. It was purposefully modied
to offer water reduction or plasticization of cement or lime slurries.
Dow recently launched D.E.R. 6510 HT Solid Epoxy Resin for fusion bonded
epoxy applications. The product enables the formulation of FBE coatings that are
capable of withstanding the corrosion and temperatures associated with tapping
and transporting oil and gas resources in the worlds harshest environments. For-
mulations with the new product can enable pipeline coatings with glass transition
(Tg) temperatures exceeding 160 degrees Celsius and are compatible with a range
of new curing agents that can further enhance long-term durability of the nished
coating, according to the company.
Dow also recently launched D.E.R. 3680-X90 Epoxy Resin Solution, a new low-
molecular-weight resin suspended in a xylene solution developed for use with
polyamine and polyamide hardeners. This resin can be used to formulate highly
exible epoxy-based coatings for steel and concrete applications. Formulators can
use this product to develop coatings with excellent corrosion resistance, mechani-
cal properties, such as durability, adhesion, water resistance and chemical resist-
ance for industrial protective coatings.
Omnova has developed a proprietary Hydro Pliolite resin system that when for-
mulated in a water-based primer will block water-soluble stains. This resin also per-
mits formulation of coatings that have outstanding adhesion, forms a lm under
difcult conditions and has excellent water resistance. This resin system can be for-
mulated in very low VOC formulations because when using this resin, there is no
need for coalescents, plasticizers or coalescent aids.
In addition, Omnova offers Pliotec CR30, a self cross-linking resin developed for
low VOC horizontal oor coatings. Californian VOC legislation is driving the mar-
ket to produce garage oor coatings with a VOC under 50 grams per liter. The
challenge is to formulate at a lower VOC without compromising the performance
of the coatings. Pliotec CR30 imparts the following characteristics in horizontal
oor coatings: good resistance to hot tire pick up, freeze/thaw stability at four cy-
cles, low temperature cure at 35F, excellent (Continued on next page...)
on this topic. In the past year, we have in-
troduced products in all three regions of
the world to meet these goals. We also un-
derstand that a green paint will only sell
if it meets the performance expected of the
end-user, either a professional painter or a
DIYer. Therefore, we have worked with
Master Painters Institute (MPI) to approve
a number of our formulas for low VOC in-
terior paints utilizing EcoVAE resins.
Steve Wilson, marketing manger, coat-
ing resins, Omnova Solutions: With the
continuing VOC legislation changes it
proposes both a threat and an opportu-
nity in the North American markets.
Resin companies that have the technolo-
gies to meet the performance VOC re-
quirements will have opportunities for
growth.
Gonzales, Dow: The defnition of
green can be very different depending
on whom you ask. The lack of clarity
makes it challenging for producers and
suppliers to focus on a uniform solution.
Right now, efforts to produce more sus-
tainable, green products in the industrial
markets are directed at the development
of waterborne solutions and the removal
of solvents and other undesirable compo-
nents from formulations. Dow is actively
working with our customers to under-
stand their efforts around green technolo-
gies. We feel that there is still plenty of
room to innovate in this market as the
current solutions are not fully meeting the
needs of the industry.
Gibbons: Reichhold: Environmental
stewardship is becoming part of almost
every companys business plan. Whether it
is eliminating wasteful purchasing, more
effcient manufacturing, adding alterna-
tive energy to run plants or launching re-
newable resource based products, the
green movement is in full force through-
out the market place.
Coduto, Specialty Polymers: Customers
have come to us, requesting polymers to
help them achieve their goals for increas-
ing the number of environmentally
friendly product offerings. In response we
have incorporated APEO-free surfactants,
eliminated formaldehyde and developed
emulsions that reduce VOCs in formu-
lated coatings. Working directly with a
number of our customers, we have devel-
oped emulsions allowing them to replace
a traditional coating, with a more envi-
ronmentally friendly version.
Horgan, Sartomer: Sartomers products
are used in variety of environmentally
friendly areas. Our acrylate monomer and
oligomer products are widely used in
UV/EB cure formulations, which are fully
reactive, 100 percent solids systems and
generate no VOCs during use. The UV/EB
technology is a green technology since it
does not emit VOCs but also because it is
energy effcient and eliminates green
house gases which are generated by
heated drying ovens required by solvent-
or water-based coatings.
Deborah Galloway, marketing commu-
nications manager, Georgia-Pacifc Chem-
icals: To meet the needs of environmental
regulations Georgia-Pacifc Chemicals re-
cently launched a new line of low-emis-
sion products called LEAF resins for
adhesives and binders. Our researchers
are actively evaluating new technology
platforms for applications in many indus-
tries including coatings. In addition, Geor-
gia-Pacifc Chemicals has recently
developed two new proprietary coatings
resins. Much of our new product devel-
opment is custom work, directed at ad-
dressing individual customer needs and
meeting their specifc requirements. CW
30
|
FEATURE Resins Market Report
chemical resistance, good adhesion and good abrasion resistance.
Royal Adhesives and Sealants launched Paranol FRD-055, an aqueous disper-
sion of non-halogen ame retardant materials. The dispersion contains no halo-
gens or heavy metals and is considered to be environmentally friendly. It can be
used with a variety of lattices, including EVA, acrylic, SBR, vinyl acetate,
polyurethane and blends of each. Paragum 600 is a water-thin, alkali-swellable
cross-linked copolymer dispersion from which high efciency thickeners can be
readily prepared. It performs effectively in a broad range of lattices, coatings, ad-
hesives, dispersions and solutions. It provides a unique, short buttery ow char-
acteristic to give the formulator broad latitude and exibility in product design.
Reichhold has launched two products. Beckosol AQ 206 is a medium oil alkyd
latex resins that provides superior gloss and excellent color retention for architec-
tural applications. Beckosol AQ 210 is a chain-stopped medium oil alkyd latex resin
that offers good corrosion resistance and adhesion designed for metal primer ap-
plications.
Royce International offers RoyOxy RAC-3387, a solvent-less, low viscosity cy-
cloaliphatic amine hardener with very good UV yellowing resistance. It can be used
for industrial ooring applications. RoyOxy RA-951LV is a solvent-less, medium vis-
cosity phenalkamine featuring fast curing at low temperature and very low blush-
ing. It can be used in industrial ooring and marine and maintenance (ship and
bridge) coatings applications.
Sartomer has launched CN9030, a urethane acrylate oligomer for UV/EB coat-
ings and inks that offers adhesion to a wide variety of substrates and exhibits an
exceptional balance of hardness and toughness with excellent weathering resist-
ance. The company also offers CN9026, a high functionality urethane acrylate for
hard coatings on glass, metal and plastic that exhibit offer scratch resistance and
retain gloss very well even in exposure to exterior weathering.
Specialty Polymers RayCryl 2010 is a styrene acrylic emulsion specically de-
signed for high performance, low VOC maintenance coatings. It has outstanding
corrosion resistance, and can be formulated into corrosion resistant primers, highly
durable topcoats and high gloss direct-to-metal nishes. Due to its low coalescent
demand, coatings formulated with RayCryl 2010 can meet current stringent VOC
regulations. RayKote 4108 is a self-crosslinking acrylic emulsion, designed for in-
dustrial wood applications. Coatings formulated with RayCryl 4108 will provide ex-
cellent clarity, superior mar and scratch resistance, and minimal grain raise. This
emulsion is compatible with polyurethane dispersions, and is ideal for high per-
formance wood coatings.
|
31
Color FEATURE
Paint makers work with local designers, paint dealers to develop very specific color
palettes for particular regions.
by Tim Wright, Editor
A
growing trend in the paint industry is seeing paint frms
team up with local designers and family-owned paint
dealers to introduce regional color palettes. In one ex-
ample PPG through its Pittsburgh Paints brand recently
launched the Up North Color Collection, a new palette of 25
colors representing the signifcant shades of Michigans north-
ernmost region.
Created by top local interior designers and paint store own-
ers, the palette was designed to capture the relaxed beauty and
uniqueness of the area, allowing homeowners to bring their fa-
vorite landscapes into their homes to enjoy every day.
Residents and visitors of the Up North region create vivid
memories and feelings associated with the natural colors found
here, said Tom Bischoff, owner Northwood Paint and Supply
and contributor to the palette. Every shade in the palette refects
something that is ours. From the sand dunes to the vineyards,
the collection is defned by the local landscape and identifes the
unique moodiness and beauty found here.
Interior designers Rita Whaley, Allied ASID Member, and Ann
Freckelton, ASID, of Design2, LLC, said the palette was inspired by
the surroundings of the region. From the Beach Glass colors, a soft
green, fresh blue and pale yellow all named for the smoothed glass
found on the sandy shore lines, to Morel Mushrooms, a muted
brown, every color in the palette has a story. Much like the casual,
relaxed lifestyle of the Up North region, the organic palette includes
soft and rich colors like Land of Delight, a watercolor blue and
Farmers Market Red, a bold, saturated shade.
The colors were selected by area designers with the goal of
bringing the beauty of nature indoors. Homes in the Up North
region often have large windows allowing the scenes of nature
to fow right inside the home, said Lynn Pettyjohn, Allied ASID
Member, designer and contributor to the palette. This palette
allows what we see outside to continue right onto the walls and
fll the room with warm, current tones that take on the hues of
their surroundings.
The palette includes popular shades mixed with the infuence
of the regional water, landscape and natural components ac-
cording to designer Linda Dean Stallman, ASID. She said the Up
North colors are heavily saturated with deep tones creating a
Color
Local
31-33 Color0411:FEATURE 4/1/11 2:01 PM Page 31
look unique to the Up North area.
The Up North Palette is part of PPG Pittsburgh Paints Voice
of Color Program and is available at Complete Paint and Sup-
plies in Harbor Springs, MI, and Petoskey and Northwood Paint
and Supply in Traverse City, MI. Contributors to the palette in-
clude Tom and Gwen Bischoff, owners of Northwood Paint and
Supply; Chris Smrekar, owner of Complete Paint and Supplies;
and Interior Designers Rita Whaley, Allied ASID Member, and
Ann Freckelton, ASID, of Design2, LLC; Lynn Pettyjohn, Allied
ASID Member, of Lynnteriors; and Linda Dean Stallman, ASID,
of Interior Design Inc.
Muralo Paint launches the Michelle Winick
Color Collection
The Michelle Winick Color Collection is a new line launched by the
Muralo Paint Company. The new line was created to work exclu-
sively with Muralos Ultra Ceramic
Waterborne interior fnishes.
This collection of colors is de-
signed to give consumers a new
way of looking at color with less
confusion, and with a clear vision
of the fnal result, according to the
company. The color cards dis-
played in the collection are hand-
crafted using the actual paint to
deliver true color representation.
The color collection has neutral
tones, earthy tones and serene col-
ors, along with warmer and accent
colors. The Michelle Winick Color
Collection also provides coordi-
nating ceiling and trim combinations for every color. Michelle
Winick is a well-known local decorator with an extensive knowl-
edge of paint products and interior design.
The Michelle Winick Color Collection premiered at Eagle Paint
and Wallpaper in Englewood, New Jersey, and Ricciardi Brothers
in Morristown and Paterson, New Jersey in March 2011. The Mu-
ralo Company is headquartered in Bayonne, New Jersey. For more
info visit www.michellewinickdesign.com or www.muralo.com.
X-Rite launches ColorDesigner PLUS
X-Rite Inc. has launched its new ColorDesigner PLUS software
package that aims to increase profts of paint retailers and man-
ufacturers by improving the process of color picking, matching
and custom mixing architectural paints.
Designed to work with all major types of paint dispensing
equipment, ColorDesigner PLUS gives users more options to search
paint collections and match colors, input data for new families of
paints, create recipes for small scale manufacturing and connect
with X-Rites Capsure instrument, a tool for contractors and inte-
rior designers to
pick and match
paint colors at
worksites.
ColorDesigner
PLUS is a universal
software package
for paint retailers
and paint manu-
facturers, said
Dave Visnovsky, X-
Rite product man-
ager responsible for
the program. In de-
veloping the pack-
age, X-Rite has
incorporated the
recommendations of major paint manufacturers and trade and re-
tail point-of-sales users at a number of the more than 15,000 Col-
orDesigner installations worldwide.
X-Rite has designed the new software so that paint companies
and retailers in any market can link ColorDesigner PLUS with
their existing colorant dispenser equipment.
The ColorDesigner PLUS package also can be used by smaller
paint manufacturers to calculate recipes for custom-sized paint
batches of up to hundreds of liters or gallons. The company said
ColorDesigner PLUS is a cost-effective alternative to X-Rites so-
phisticated laboratory software that is used by large paint man-
ufacturing companies. CW
32
|
FEATURE Color
A colonial home in Mackinac Island, Michigan, which is part of the
Up North region. The colors of PPGs UP North Color Collection were
selected by area designers with the beauty of nature in mind. "Homes
in the Up North region often have large windows allowing the scenes
of nature to ow right inside the home," said Lynn Pettyjohn, Allied
ASID Member, designer and contributor to the palette.
Muralo Paints Michelle Winick Color Collection works with the paint
makers Ultra Ceramic Waterborne interior nishes.
X-Rites new software is
designed to increase prof-
itability of paint retailers
and manufacturers by im-
proving in-store efciency
and data management.
Decorator Michelle Winick
|
33
Color FEATURE
Kelly-Moore Paints New Color
Collection: The Renewal Palette
Thirty new paint color schemes highlight
focus colors within seven color families.
A
s the economic dust settles, todays
homeowners are adopting a self-in-
flicted optimism, renewing their lives
and environments, said the Kelly-Moore
paint company. More than ever, home has
become their safe haven, a place to escape
from the chaotic world. Aspiring to turn the
home into an epicenter for personal retreat,
they seek revitalization and renewal, but
without breaking the bank.
Kelly-Moores newly intro-
duced Renewal Palette, a color
collection card of 30 new au-
thentic paint color schemes high-
lighting focus colors within seven
color families, gives homeowners
and professionals a user-friendly
and cost-effective decorating tool
to enliven rooms.
Kelly-Moores Renewal
Palette colors pair together or
with existing home dcor items.
Each scheme takes on a differ-
ent look and feel. Below are just
several of the many possibilities
within each color family.
Color Family: Green
Focal Color: Head for the Beach
KM3965-2 This versatile, nature-inspired
green is calmed with hints of gray and brown.
Its subtle enough to work as a neutral, yet has
the power to ground vibrant colors.
Combine Head for the Beach KM3965-2
with Victorian Gold KM4005-2 and Scatman
Blue HL4265-3 for a quiet feel with a touch
of sparkle; with Zaire AC240-5 and Grant
Drab HL4271-3 to provide a cozy backdrop to
lighter wood tones and fabrics; and with
Seville Scarlet HL4284-5 and Cargo 412 a
Craftsman home-inspired scheme.
Focal Color: Inness Sage HL4253-3 This
deep, herbal green brings stability and time-
less beauty to interiors or exteriors. Its an ideal
backdrop for todays colorful dcor items.
Combine Inness Sage HL4253-3 with
Southwest Spirit KM4103-3 and Serengeti Sa-
fari KM3989-2 to give the home a Southwest
look; with Ruskin Blue HL4270-3 and Bamboo
Shoot KM3453-2 for an eco-inspired scheme;
and with Crown Gold HL4232-3 and Ruskin
Bronze HL4221-5 for versatility.
Color Family: Yellow
Focal Color: Balsam Brown KM3997-2
An optimistic golden yellow signifying a de-
sire to escape the economic shadows, Balsam
Brown is the alternative to the glitzy golds of
recent years. Its antique inuences bring old-
world charm to any environment.
Combine Balsam Brown KM3997-2 with
Lavender Rose KM3766-3 and Dark Berry
KM3768-5 for an elegant and modern look;
with Tropical Straw KM3987-1 & Seville Scarlet
HL4284-5 for an antique, Native American-in-
spired scheme; and with Raw Steel KM3836-2
and Ruskin Blue HL4270-3 for a warm feel.
Color Family: Blue
Focal Color: Steiglitz Fog HL4227-5 A
dark, mysterious blue-gray, this color adds bal-
ance to todays brighter hues while providing
denition to those of yesterday. It
adds comfort and safety in an un-
stable world.
Combine Steiglitz Fog
HL4227-5 with Salisbury Stone
HL4282-1 and Owl Manner Malt
HL4258-2 for a modern, uncom-
plicated scheme good for interi-
ors or exteriors; with Umber
Shadow AC250-5 and Lemon-
grass 213 for a traditional look;
and with Sheer Exposure
KM3998-3 and Federalist
KM3806-2 to enliven any room.
Focal Color: Teal Shadow
AC235-B This clean peacock
blue with a hint of green adds
honesty and serenity to any environment a
stress-reducing color.
Combine with Windsor Toffee HL4212-2
and Frontier Shingle HL4272-5 for a nautical
scheme; with Gould Gold HL4240-3 and
Storm Blue Sky KM3158-2 for a fun and lively
feel; and with Head for the Beach KM3965-2
and Limbert Leather HL4217-3 for an earthy,
organic look.
The Renewal Palette can be previewed at
the Kelly-Moore Paints website, www.kelly-
moore.com, by selecting the Color Tool tab,
the companys Facebook page or at any of
Kelly-Moores 162 stores. Headquartered in
San Carlos, California, Kelly-Moore is one of
the largest employee-owned paint companies
in the U.S.
ACT Test Panels
Hillsdale, MI
517-439-1485
Fax: 517-439-1652
Email: sales@acttestpanels.com
Web: www.acttestpanels.com
Product name: ACT Test Panels
Major automakers, OEMs and coating
manufacturers specify ACT Test Panels for
their critical R&D, product qualifcation
and process certifcation efforts. From ap-
proved test panels for the rigorous de-
mands of developing automotive and
industrial coatings, to specialized solu-
tions for appliance and aerospace, more
customers choose ACT to give them ex-
actly what they need to win.
Product name: ACT Test Services
Offering a wide range of testing services
including paint adhesion, hardness, cure,
accelerated corrosion resistance, visual ap-
pearance and weathering. ACTs pilot lab
is the perfect environment for automotive
lubricant and sealer compatibility testing
with phosphate, Ecoat and both liquid
and powder paint systems.
Anton Paar USA
Ashland, VA
804-550-1051 ext. 118
Fax: 804-550-1057
Web: www.anton-paar.com
Brookfield Engineering
Laboratories, Inc.
Middleboro, MA
508-946-6200
Fax: 508-946-6262
Email: sales@brookfeldengineering.com
Web: www.brookfeldengineering.com
Product name: KU2 Viscometer
The KU2 Viscometer is ideal for paints,
coatings and related products. Digital dis-
play of Krebs viscosity from 40 to 141, 32
to 1099 grams, and 27 to 5274 cP*. Ac-
curacy within +1% of range repro-
ducibility to +0.5% of range. Compatible
with (ASTM D562)
Product name: CAP2000+ Viscometer
Variable speed, cone and plate viscome-
ter range from
0.2 {poise to
15,000 Poise,
shear rates from
10 sec-1 to
13,000 sec-1 and
t e mp e r a t u r e
range from 5C
to 235C. Sim-
ple, user-friendly
interface/oper-
ates in
stand-alone
mode or
under PC
control.
Elcometer Limited
Manchester, UK
+44(0)161 371 6000
Fax: +44(0)161 371 6010
Email: sales@elcometer.com
Web: www.elcometer.com
Product name: Elcometer 456 Coatings
Thickness Gauge
The recently launched Elcometer 456 is an
incredibly fast, accurate and powerful
new coating thickness gauge that sets new
standards for coating thickness measure-
ments of coatings on ferrous and non-fer-
rous metal substrates.
Product name: Elcometer 319 Dew
Point Meter
The Elcometer 319 Dew Point Meter
34
|
FEATURE Lab Equipment Directory
Here is a look at the latest offerings from select lab equipment manufacturers.
For more information on the products listed, please contact the company directly.
Lab Equipment
34-35 LabEquipment0411:FEATURE 3/31/11 11:21 AM Page 34
measures relative humidity, rh, air temper-
ature, Ta and surface temperature, Ts, si-
multaneously and calculates the dew point
temperature and the difference between
dew point and surface temperature to
allow a simple paint/dont paint decision.
EMI
Eiger Machinery, Inc.
Grayslake, IL
847-548-0044
E-mail: sales@eigerus.com
New product: EMI-R&D Mill
Laboratory bead mill for producing sam-
ples as small as 25 mils and up to 10 liters
with repeatable results. Now available
with PLC monitoring and control. Infor-
mation can be accumulated while operat-
ing providing useful process data. EMI
R&D lab mills are self-contained bench
top mills used for research, quality control
and technical service applications.
Glen Mills Inc.
Clifton, NJ
973-777-0777
Fax: 973-777-0070
Web: www.glenmills.com
Product name: 50 ML Grinding Jars
The extremely fne grinding of small sam-
ples quantities of 5 to 25 grams can now
be handled within the 50ml planetary mill
jars. To minimize contamination, the ma-
terials of constructions range has ex-
panded to include ceramics (ZrO,
alumina, WC), metals (stainless steel,
chrome steel) and agate. Larger size Jars
from 80ml to 500ml are available.
Product name: Zirconium Oxide
Grinding Beads/Balls of Zirmil-Ce and
Zirmill-Y
Glen Mills is introducing two high
strength ceramic grinding media recently
developed: Zirmil-Ce and Zirmill-Y.
Both are of very high specific gravity of
6.0, smooth surface for each of cleaning,
and incredibly durable. Sizes from
0.1mm to 25mm are suitable for all ap-
plications.
Hoover Color Corporation
Hiwassee, VA
540-980-7233
Fax: 540-980-8781
Email: hoover@hoovercolor.com
Web: www.hoovercolor.com
Product name: Hoover Automatic Muller
Pigment mulling with the Hoover Auto-
matic Muller is easy, accurate and uni-
form. It is recognized in both ASTM and
ISO standards as an approved way to pre-
pare samples for color evaluation. The
Muller is used universally throughout the
pigment, ink, coatings, cosmetic, plastic
and electronic chemicals industries.
Konica Minolta Sensing
Americas
Ramsey, NJ
201-236-4300
Email: marketing@se.konicaminolta.us
Web:
www.konicaminolta.com/sensingusa
New product: CM-5 Benchtop
Spectrophotometer
Konica Minolta Sensing has launched the
CM-5 benchtop spectrophotometer for
use in the paint and coatings industry. The
CM-5 is a full featured, highly accurate
and a totally standalone instrument that
does not require a PC. The CM-5 can dis-
play everything from numeric data, spec-
tral graphs and colorimetric plots, making
a PC for basic color control a thing of the
past. The versatility of the top port design
can support the measurement of solid ob-
jects, pills, granules, liquids and pastes. It
also integrates a sliding body panel to ex-
pose its large transmittance chamber ca-
pable of measuring flms or plates up to
60 mm thick. The sliding panel design,
with no sides, allows for the measurement
of an object with no length limitation.
Red Devil Equipment Co.
Plymouth, MN
763-533-2969
Fax: 763-533-0015
Email: info@reddevilequipment.com
Web: www.reddevilequipment.com
Product name: 1400-00 Classic Twin-
Arm Shaker
This one-gallon, dual-arm shaker accom-
modates containers ranging from 3.5 to
11 inches (9 to 28 cm) and up to an 18 lb
(8 kilos) load capacity on each side. Meet-
ing todays safety requirements with a
heavy-duty clamp design and a full safety
enclosure, the classic shakers are also
available in both air-driven and explosion
proof models.
Product name: 59995-PB Agitar
This multi-size shaker is designed for high
volume, full production and heavy-duty
mixing environments. With its innovative
clamping system, it is versatile enough to
shake containers from pints up to fve gal-
lons or full cases of either quarts or gal-
lons. CW
|
35
Lab Equipment Directory FEATURE
34-35 LabEquipment0411:FEATURE 3/31/11 11:21 AM Page 35
36
|
FEATURE Waterborne Symposium
This annual event hosted by the School of Polymers and High Performance Materials
at the University of Southern Mississippi brings together professionals and academics
involved in all aspects of the development of waterborne coatings.
by Kerry Pianoforte, Associate Editor
T
he University of Southern Mississippis School of Poly-
mers and High Performance Materials held its 38th An-
nual Waterborne Symposium February 28 March 4 at
The Astor Crowne Plaza in New Orleans, LA. This years Sym-
posium, which had 167 attendees, featured 53 speakers on sub-
jects ranging from UV technology, pigments, additives,
waterborne systems, corrosion and a state of the industry spe-
cial update.
The Symposium began with a state of the industry update
from Phil Phillips of the Chemark Consulting Group. His pres-
entation, State of the IndustryWhere Will the Coatings Tech-
nologies be in 2015? offered a broad view of the global coatings
market. The global paint and coatings market reached an esti-
mated $89.5 billion through the end of 2010, said Phillips. This
global market fgure is forecasted to increase with a modest com-
pound annual growth rate (CAGR) of 3.1 percent for the period
of 2010 to 2015 and reach $104.2 billion by the end of 2015.
Waterborne paint and coating technologies are the largest
environmentally friendly single technologies globally, he con-
tinued. The current market is an estimated $28.9 billion in
2010, and is expected to grow to $37.7 billion in 2015, a com-
pound annual growth rate of 5.3 percent. Forty-three percent of
the current value is represented by a combination of powder, wa-
terborne and emerging systems. By 2015 they will represent over
50 percent.
The plenary lecture, Advances in Living/Controlled Poly-
merization in Waterborne Systems: New Opportunities in De-
signing Latexes with Tailored Microstructure and Properties
was given by Michael Cunningham of Queens University in On-
tario, Canada.
Historically, fnely tuned control of the molecular weight dis-
tribution in free radical polymerizations has posed a signifcant
challenge, said Cunningham. Because of the stochastic nature
38th Annual
Waterborne Symposium
36-37 WaterBorne0411:FEATURE 3/31/11 11:22 AM Page 36
|
37
of the polymer chain growth chemistry, distributions are typi-
cally broad with both very short and very long chains being pro-
duced. Living/controlled radical polymerization (L/CRP)
provides a relatively straightforward means to prepare polymers
with narrow molecular weight distributions, specialized archi-
tectures such as di- or tri-block copolymers and functionalized
polymers. While L/CRP was originally perceived as a somewhat
esoteric, complex and expensive process, increased understand-
ing of the polymerization chemistry coupled with recent devel-
opments, particularly in waterborne systems, have created a
myriad of opportunities for commercial exploitation of L/CRP
chemistry in the coatings area.
This year there were sessions related to waterborne, nano,
emulsion, additives, corrosion, UV and pigments. The water-
borne session began with Waterborne Polyurethane Coatings
used in Direct to Metal Applications presented by Peter Schmitt
of Bayer MaterialScience. Polyurethane chemistry has been uti-
lized to produce a myriad of different coating products, said
Schmitt. Recent advances have been made in polyurethane dis-
persion chemistry for use in direct to metal coatings. He then
went on describe the coating properties related to direct to metal
applications and discussed the results.
Linda Adamson of the Dow Chemical Company presented
Enabling High Performance Solvent-free Low Odor Architec-
tural Coatings: A Comprehensive Approach. The technology
pathways that lead to formulating high performance house paints
with low odor and no added cosolvents or volatile coalescents
are separate and can be at odds with each other, said Adamson.
Eliminating strong odors from house paint, such as ammonia
and some solvents does not by itself result in zero/near zero
VOC. In addition, simply reducing the VOC content of binders,
rheology modifers and other paint components to very low lev-
els, does not automatically result in low odor coatings. Until now
performance compromises were often needed to achieve both
targets simultaneously. Adamson discussed a comprehensive ap-
proach, bringing together the latest advances in odor reduction
technology and the newest developments in binder design for
zero/near-zero VOC coatings. The careful combination of these
advances results in solvent-free systems that achieve very low
odor, without compromise in performance, she said.
In addition to the main technical program, the Waterborne
Symposium featured a Student Poster Session and Technology
Showcase consisting of eighteen tabletop technical exhibits, in-
cluding displays from Evonik Degussa Corp., Huntsman Ad-
vanced Materials, Clariant and Buhler.
The Symposium concluded with an awards presentation for the
best papers and student poster. The Best Student Poster Award was
presented to James Goetz of the University of Southern Mississippi
for his poster titled, Effect of Crosslink Density on Barrier Prop-
erties in UV Cured, Liquid Crystalline Elastomer Networks.
The Technical Excellence Award was given to Brian Bammel
of Henkel Corporation for his paper Novel Non-Chrome Thin
Organic Hybrid Coating for Coil Steels.
The Shelby F. Thames Best Paper Award was presented to
Linda Adamson of Dow Chemical Company for her paper En-
abling High Performance Solvent-free Low Odor Architectural
Coatings: A Comprehensive Approach.
Next years Symposium will be held February 13-17 at the
New Orleans Marriott. CW
Waterborne Symposium FEATURE
2012 Call for Papers
The School of Polymers and High Performance Materials at
The University of Southern Mississippi has issued a call for
papers for presentation at the 39th Annual International
Waterborne Symposium, February 13-17, 2012 in New Or-
leans. Papers should relate to new and emerging technolo-
gies related to materials, processes, production,
characterization, application and markets in the eld of sur-
face coatings. All papers should be original and represent
recent advances in coatings science and related disciplines.
Title, abstract and authors names (speakers name under-
lined) should be submitted by mail, fax or e-mail no later
than Aug. 15 to the School of Polymers and High Perform-
ance Materials, The University of Southern Mississippi, Box
10063, Hattiesburg, MS 39406-0063; 601.266.4475; Fax:
601.266.6265; E-mail: waterborne@usm.edu; Web:
www.psrc.usm.edu/waterborne.
The Shelby F. Thames Best Paper Award sponsored by the School of
Polymers and High Performance Materials was presented by James
W. Rawlins (right) of The University of Southern Mississippi to Linda
Adamson of Dow Chemical Company for her paper, Enabling High
Performance Solvent-free Low Odor Architectural Coatings: A Com-
prehensive Approach.
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RadTechs uv.eb WEST 2011
Highlights Opportunities in PE
FEATURE uv.eb WEST 2011
by David Savastano, Contributing Editor
E
nergy curable technologies such as UV and EB have suc-
cessfully gained prominence in a wide variety of graphic
arts and coatings markets. The ability to instantly cure the
ink or coating with little to no volatile organic compounds
(VOCs) as well as impart excellent resistance properties, has
made UV and EB a choice for numerous applications.
The feld of printed electronics is another area of interest for
UV and EB formulators, but that interest has remained some-
what limited. In an effort to bring attention to the potential usage
of UV and EB in printed electronics, RadTech International
North America recently held uv.eb WEST 2011, its two-day con-
ference and exhibition, in Santa Clara, CA/USA. The conference
was successful, as more than 240 attendees heard talks ranging
from printed electronics to the capabilities of energy curing and
determining the applied cost of coatings.
The Cost of Coatings
From the perspective of paint and coatings manufacturers, uv.eb
WEST 2011 had a pair of informative talks presented by Bob
Richardson, chief engineer of Jabil Electronics, Green Point Di-
vision, which is a major user of coatings.
In his discussion on Disconnects in the Supply Chain,
Richardson outlined the approach that Jabil Group takes with its
suppliers. A contract manufacturer for the electronics industry, Jabil
Group had $13.4 billion in sales in 2010, supplying Motorola,
Nokia, Sony, Samsung and Research in Motion, among others.
We are one of the worlds biggest job shops, but we dont
put our label on anything, Richardson said. The OEMs we deal
with want value and 100 percent certainty they will not have any
problems in the feld. We pay our suppliers well over market
value because of our huge need for support.
Richardson said that Jabil Group has 42 paint lines, includ-
ing 28 in China. All told, Richardsons division buys about
38-40 Radcure0411:FEATURE 3/31/11 11:31 AM Page 38
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$150 million worth of coatings annually. He estimated that the
entire company buys nearly a $1 billion in coatings each year.
In terms of UV, all of the hard coat and 90 percent of the fin-
ish coat is UV cured.
Among the paint and coatings companies that meet Jabils re-
quirements are AkzoNobel, PPG, Red Spot, Fujikura, Cashew,
Beckers and BASF, and very few others, Richardson noted.
He added that coatings suppliers must show how they add
value in terms of costs, processing time and enhanced marketing
ability. They must also be able to work on existing lines or use
equipment that can be inserted into an existing line, and must
be available globally.
Richardsons second talk, How to Truly Calculate the Cost
of a Coating, looked at the economics of coatings. He noted
that frst and foremost, quality must be a given, and determining
applied costs is essential. With quality as a given, what do we
fall back on? Richardson asked. Math, chemistry and physics.
That is what paint is all about.
The great myth is that the cost per gallon is more than just
a number, Richardson added. It is only part of the picture.
There are a number of factors involved. Cost per gallon, vol-
ume of solids, transfer effciency, flm thickness and production
costs, including processing, labor, waste disposal and inventory,
all are part of the overall equation. For example, higher volume
solids materials provide more coverage, while reducing costs of
freight, handling and storage. Even if the product costs more per
gallon, the applied cost might be less for the higher volume solids
than for a less expensive alternative.
If you dont know your costs, you are guessing at profts,
Richardson concluded.
Conference Sessions
The frst days talks were divided into two pairs of concur-
rent sessions. Session One covered Coatings - Functional, Films,
Light Management, and was moderated by Mike Idacavage of
Cytec. Doug DeLong of DoctorUV.com led off the session with
his talk on Reducing Flexible Electronics and Solar Module
Costs with Atmospheric Plasma Surface Modifcation.
Solar is a technology of the future, DeLong said. Success-
ful commercialization of low cost, high effciency fabrications is
highly dependent upon fabrication methods which employ con-
tinuous processing techniques.
In his talk on Photonic Curing Sintering for Metal Inks on
Films, Stan Farnsworth of NovaCentrix said that scaling up
to production is now becoming more important. The chal-
lenge is to scale up to square meters and kilometers,
Farnsworth said. Printed electronics is at the tipping point to-
ward manufacturing.
Farnsworth noted that screen inks are typically laid down in
a thicker layer, thus offering the best conductivity, but require a
higher processing temperature. Nanotechnology ink costs
more, but can be processed at a lower temperature. As for sub-
strate, PET and papers costs are favorable, but the temperature
processing is not there. The NovaCentrix PulseForge tools re-
lease an intense pulse of light, which does not heat the substrates.
Low temperature materials such as cellulose and PET are
now feasible substrates for high-performance printed electron-
ics applications, Farnsworth added.
Fusion UVs Kazuo Ashikaga next discussed, The Challenges
Associated with Micro Embossed UV Coatings for the Optical
Film Applications. He was followed by Teresa Ramos of Cam-
brios Technologies, who discussed, Cambrios ClearOhm Trans-
parent Conductor: A Higher Performing, Wet Processable
Alternative to Conductive Oxides.
Cambrios Technologiess ClearOhm transparent conductors
are used in a wide range of products, including touch screens,
LCDs, thin flm photovoltaics and organic LEDs. The company
uses slot die coatings and gravure, after which the transistors
pass through a UV curing station.
Ink and UV clearcoat materials have been developed and
demonstrated good carrier performance on our 1.3 meter wide
line, Ramos said. Our cost versus indium tin oxide is half
the price.
Cytecs Marcus Hutchins then analyzed Energy Curable
Coatings for Electronics. He noted that energy curings value
proposition is found in its faster line speed, curing in millisec-
onds; 100 percent solids, thus releasing no VOCs; and its resist-
ance properties.
Potential markets for UV and EB curing includes products
that require scratch resistant coatings, haptic feel, pressure sen-
sitive adhesives, or easy-to-clean applications.
Energy curable technology is a well understood science with
signifcant growth opportunity, Hutchins said. There are a
wide variety of different base chemistries available to the for-
mulator that can be formulated to have a number of perform-
ance properties.
Session Two covered Adhesives, Potting Compounds, Di-
electrics, and was moderated by Michael Dvorchak of Bayer Ma-
terialScience.
High Throughput, Low Heat UV Curing for Inks and Ad-
hesives was the topic of the talk given by Mick OBrien of
Lumen Dynamics Group, Inc., who examined UV LED curing.
Glenn Alers of the University of California, Santa Cruz, fo-
cused on Reliability of Encapsulation Materials for Photo-
voltaic Modules. He offered insights into key reasons for
failure of encapsulation for various PV technologies. UV/EB
Laminating Adhesives for Stabilized Films, by Joshua Oliver
of Sartomer USA, LLC, covered curing through PEN and sta-
bilized PET.
Inks, Paste, Dielectric Coatings was the focus of Session
Three, moderated by Lonnie Murphy of Fusion UV Systems,
Inc. Eugene Siztmann of BASF led off with New Cationic Pho-
toinitiators for Electronics, Printing and Coatings Applica-
tions. Printing and electronics rely on cationically curable
materials for enhanced performance, Sitzmann noted, covering
recent developments in cationic photoinitiators from BASF for
the North American market. Tim Luong of Fujifilm Dimatix,
Inc. followed with his talk on An Efficient, Compact and Easy-
to-Use Customizable Inkjet UV Curing System for Dimatix Ma-
terials Printers.
uv.eb WEST 2011 FEATURE
JSR Micro, Kentaro Goto of JSR Micro covered Review of
Photoresist. Goto looked at the past, present and future of pho-
toresists, and where UV curing plays a role.
Mark Tilley of Unidym covered How Printable Transparent
Conductors will Enable Roll-to-Roll Processing of Visual Dis-
plays. Unidym manufactures carbon nanotube-based inks and
flms for touch screens, eReaders, LCDs, OLEDs, LEDs and PV,
and uses gravure and slot die processes. The company also oc-
casionally uses UV topcoat.
We are really excited about fexible displays, Tilley noted.
Rainer Neeff of EMD Chemicals discussed Mercks Reactive
Liquid Crystal Materials for Brightness Enhancement Films &
Optically Anisotropic Patterned Retarders. Neeff noted that Re-
active Mesogens (RM) are liquid crystalline materials that can be
permanently fxed in the liquid crystal phase by polymerization,
and can be tailored for UV curing.
Session Four, moderated by Michael Kelly of Allied Photo-
Chemical, Inc., covered Coatings - Assembly, Final Products.
Richardson led off with his talk on Disconnects in the Supply
Chain. Mikyong Yoo of Artifcial Muscle followed with UV
Cured Materials for EAP Actuators.
Acquired by Bayer MaterialScience in 2010, Artifcial Muscle
has developed electroactive polymers (EAP), which provide hap-
tic feel to electronic systems such as touch screens.
Our Baysol Refex EAP actuator consists of functional lay-
ers that are screen printed, which is the most cost-competitive
volume manufacturing. There are 17 layers, and UV curing is
used on some processes, thermal curing on others, Yoo noted.
UV reduces the thermal load and protects hat sensitive flms. It
offers high line speed and reduced manufacturing time, and re-
duces manufacturing space compared to a thermal oven. There
are also energy savings and longer pot life.
Roger Cayton of Nanophase Technologies Corporation covered
Nano- and Sub-Micron Alumina for Scratch Resistant Coatings.
Highly concentrated dispersions of alumina nanoparticles,
ranging from 20 to 800 nm, can be prepared directly in acrylate
monomer, Cayton said. The dispersions are stable and com-
patible with UV-cured coating formulations. A combination of
nanoparticle expertise and application knowledge allows a step-
changing performance in UV-cured coatings to be realized.
Creating Success From R&D to Commercialization, a Ma-
chine Builders Perspective, presented by Adam Zielenski of Con-
Quip, Inc., closed the session by noting the growth of UV curing
in fexible forms. Zielenski also discussed methods for applying
UV coatings, including slot die coating, gravure and roll coating.
PE, PV and UV/EB
The March 9 session featured morning talks centered around
printed electronics, the solar market and UV/EBs capabilities.
Raghu Das, CEO of IDTechEx, analyzed Printed Electronics
in his keynote talk, discussing key markets such as OLEDs, PV,
transistors, sensors, lighting and more. One key point Das made
was that printing adds value, such as in cost, the ability to pro-
duce large area electronics such as LCD billboard displays and
compatibility with low cost fexible substrates.
Printed electronics will tackle many needs, Das said. It will
make hundreds of billions of disposable circuits possible. Printed
electronics is applicable to large area form factors, particularly
relevant to displays, photovoltaics and large sensor arrays. It is
applicable to creating very simple devices with few transistors
that need to be made in high volumes, and enables new form fac-
tors thanks to new substrates being used with electronics for the
frst time.
UVs opportunity is its ability to enable the big markets by
being compatible with low cost fexible substrates, Das added.
Adhesives, protective coatings, barrier flms and active layers,
e.g., conductive transparent layers and even semiconductors
could be UV cured.
Jason Eckstein of Lux Research, Inc. followed with Chal-
lenges and Opportunities for Materials Developers in the Solar
Market. He provided an overview of the solar market, focusing
on the growth of thin flm technologies.
UV/EB was the topic of next talk, as David Harbourne of Fu-
sion UV Systems, Inc. presented UV/EB Curing: The Current
Status & Future Opportunities, an overview of the North Amer-
ican market. Harbourne noted that UV and EB are growing at 1
9 percent annual rate, and sees opportunities in fexible elec-
tronics markets such as rollable digital readers, fat panel dis-
plays, wearable displays and fexible memory chips. Richardson
then discussed How to Truly Calculate the Cost of a Coating.
UV/EB equipment was the focus of the final two talks. Dr.
Stephen Lapin of PCT Engineered Systems discussed Intro-
duction to UV/EB Equipment Selection, a comparison between
UV and EB.
UV and EB are complementary, not competing technolo-
gies, Dr. Lapin said. Selection of UV or EB should be based on
the best ft for the process and application.
Jim Raymont of EIT Instrument Markets covered Control-
ling The UV Process: Measurement & Monitoring Options.
Understand the capabilities and limitations of Your Instru-
ment and measurement strategy, Raymont noted. Waiting to
monitor/measure UV until after you have a problem is guaran-
teed to cost you time and money.
The conference closed with a UV/EB Chemistry Short
Course, an introductory course to the basic chemistry of UV/EB
curable formulations.
RadTechs leaders and the conferences organizers were very
happy with the conference and the attendance, which far ex-
ceeded their expectations both in terms of number of people as
well as new attendees.
This program shows that there is a lot of interest in our tech-
nology, Harbourne said. Thee were a lot of people here who
we havent seen before at our conferences. When I arrived at reg-
istration, I recognized few names and even fewer companies. We
did about double of what we expected. We found the attendees
had much interest in the presentations.
This has been outstanding, Idacavage said. It far exceeded
our expectations in attendance. We had a large number of peo-
ple come to RadTech for the frst time, which shows that UV and
EB can be an enabling tool for electronics. CW
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Berkshire Hathaway acquires Lubrizol
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Berkshire Hathaway Inc. and The Lubri-
zol Corporation have formed a defnitive
agreement for Berkshire Hathaway to ac-
quire 100 percent of outstanding Lubrizol
shares for $135 per share in an all-cash
transaction. The transaction, which was
unanimously approved by the board of di-
rectors of each company, is valued at ap-
proximately $9.7 billion, including
approximately $0.7 billion in net debt,
making it one of the largest acquisitions
in Berkshire Hathaway history. This price
represents a 28 percent premium over Lu-
brizols latest closing price and is also 18
percent higher than Lubrizols all-time
high share closing price.
Lubrizol is exactly the sort of com-
pany with which we love to partner. A
global leader in several market applica-
tions run by a talented CEO, James
Hambrick, said Warren Buffett, Berk-
shire Hathaway CEO. Our only in-
struction to James is to just keep doing
for us what you have done so success-
fully for your shareholders.
After the close of the transaction, Lu-
brizol will operate as a subsidiary of Berk-
shire Hathaway and will remain located
at its Wickliffe, Ohio, headquarters and
will continue to be led by its current man-
agement team.
BASF opens new epoxy
composite lab in NY
BASF has opened a new epoxy composite
laboratory at its technical center in Tarry-
town, NY. The new epoxy composite lab-
oratory brings together BASFs technical
capabilities for epoxy systems, under its
Baxxodur brand to support the develop-
ment of new epoxy composite applica-
tions. It offers a wide range of facilities for
simulating a customers production
processes with Baxxodur resin systems
and the ability to develop tailored solu-
tions for customers specifc process con-
ditions. In addition, BASF has increased
its technical support team with experts
who provide on-site customer support.
Oxea builds new carboxylic
acids unit
Oxea recently announced that due to con-
tinued strong growth in strategic, high-
value segments, the company will build a
new carboxylic acids unit in Oberhausen,
Germany, that will come on stream by late
2012. The new unit will boost Oxeas
global carboxylic acids production capac-
ity by an additional 40 percent on top of
the already announced capacity expansion
projects becoming effective end of 2011.
Main driver for these capacity increases is
a growing demand for synthetic fatty acids
in segments such as energy-effcient lubri-
cant esters and specialty phthalate-free
plasticizers. In 2010 Oxea expanded the
production capacity of its existing car-
boxylic acids units, and in December 2010
Oxea announced another increase by 20
percent of its capacities scheduled to be
completed towards the end of 2011. Sub-
ject to approval by the relevant authorities,
the new carboxylic acids unit is planned to
come on stream by late 2012. Oxea is a
global manufacturer of Oxo intermediates
and Oxo derivatives such as alcohols,
polyols, carboxylic acids, specialty esters,
and amines. These products are used for
the production of high-quality coatings,
lubricants, cosmetics and pharmaceutical
products, favorings and fragrances, print-
ing inks and plastics. In 2010, Oxea gen-
erated revenue of about 1.4 billion with
approximately 1,330 employees in Eu-
rope, the Americas and Asia.
Buhler appoints CheMarCo as
Oxylink distributor in
Southeast U.S.
Buhler and CheMarCo have signed a dis-
tribution agreement for the additive series
Oxylink of Buhler. CheMarco will repre-
sent the specialty additive in its territory,
the Southeastern states of the U.S. Oxylink
is an additive designed for waterborne
resin systems, such as coatings, paints,
inks, adhesives and sealants. The product
is manufactured by the Nanotechnology
business unit of Buhler and targets indus-
trial producers. With CheMarCo, Buhler
has been able to win a premier distributor
for specialty chemical raw materials. Buh-
ler is convinced that the focus on techni-
cal expertise of its new partner will be the
decisive factor for a successful expansion
of its Oxylink business.
Oxylink is a performance additive
that improves waterborne resin systems
in the areas of solvent resistance, block-
ing resistance, humidity resistance and
drying time. With its Oxylink technology,
Buhler is aiming at a sustainable devel-
opment of environmentally friendly, low-
VOC coating systems.
CheMarCo is proud to partner with
Buhler to bring a new generation of inno-
vative additives to our customers, said
Martin Carter, president of CheMarCo.
We are excited about the new venture and
are looking forward to developing new
business for the Oxylink products.
CPS Color acquires dispensing
equipment specialist Lenteq
CPS Color Group Oy, a provider of inte-
grated paint tinting solutions, has acquired
Lenteq Industries B.V., a specialist provider
of dispensing and mixing equipment based
in Lisserbroek, Netherlands. It has been ac-
quired from Stibbe Management B.V., a pri-
vately held investment group, based in the
Netherlands. Lenteq has an annual
turnover of approximately 3 million.
Lenteqs strengths in innovative piston
pump technology are set to enhance and
complete CPS Colors product portfolio, the
company said. CPS Color is the only sup-
plier to offer end-to-end tinting solutions
including colorants (liquid pigments), dis-
pensing and mixing equipment, software
and color marketing tools, as well as a
global sales and support network. Through
its network, CPS Color is set to expand the
sales of the Lenteq technology further.
After-sales service is a key decision
parameter for a company choosing an
equipment supplier, said Henrik Lif,
41-43 IndustryNews0411:Industry News 3/31/11 4:41 PM Page 41
CEO of CPS Color. On the basis
of our sales and service network,
we can support and further de-
velop the sales of Lenteqs prod-
ucts. Adding Lenteqs high-quality piston
pump dispensers to our portfolio will fur-
ther allow our customers to choose from
the most comprehensive line of tinting so-
lutions in the industry.
The paint tinting industry is currently
experiencing substantial growth, and is
expected to exceed gross domestic prod-
uct (GDP) growth rates over the foresee-
able future. While paint consumption in
general is correlated to GDP, the increas-
ing penetration of point-of sales tinting is
expected to further fuel growth.
Another global market driver is the
push towards more environmentally re-
sponsible products. Within the EU, legis-
lation already bans the use of colorants
containing volatile organic compounds
(VOCs) for the decorative paints industry,
and market pressure in other countries
will ensure that such legislation spreads
further in next few years. Such a technol-
ogy change creates a need to upgrade and
develop the tinting system in use.
To achieve the best possible perform-
ance, it is crucial to match the dispenser
precisely to the customers need, in terms of
required volumes, processing speeds and
colorants used. Lif describes this process as
an art as much as a science that necessi-
tates testing. While for some colorants,
bellow pumps are the most effcient and
cost-effective solution, for others, piston
pumps may be more suitable, he said.
Testing, research and analysis is an im-
portant part of CPS Colors business. Only
last year, the company doubled the labora-
tory space at its Sittard plant in the Nether-
lands, and opened up new facilities in
India. For customers, it means that they
can rely on being offered the most suitable
solution for their requirements. One of
our major advantages, from our customers
perspective, is that we are technology ag-
nostic, Lif said. This means that, because
we are not tied to one particular technol-
ogy, we have the freedom to select the best
possible solution for each customer from
our wide range of products.
While CPS Color already offers piston
pump dispensers as part of its Corob
equipment line, Lenteqs additional prod-
ucts will further enhance CPS Colors port-
folio. Lenteq offers piston pump
equipment covering a broad range, from
16-canister right up to 32-canister ma-
chines. While few paint producers operate
tinting systems based on 32 colorants, a
32-canister machine enables two different
tinting systems to be run on a single ma-
chine. Paint producers could, for example,
combine a solvent (industrial) tinting sys-
tem and a VOC-free system, using sets of
16 colorants each. This concept is often ap-
plied to sell a wider product range of paints
in smaller and medium-sized outlets.
NrnbergMesse becomes
partner of PAINTINDIA
exhibition
A partnership has been formed between
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NrnbergMesse and Colour Publications
Pvt Ltd., which will see the two frms coop-
erate in the PAINTINDIA exhibition. The
managing director of Colour Publications
and organizer of PAINTINDIA, Dilip
Raghavan, signed the cooperation agree-
ment with Petra Wolf and Claus Rttich of
the NrnbergMesse management board.
NrnbergMesse organizes the European
Coatings Show in Nuremberg on behalf of
Vincentz Network, and NrnbergMesse
North America runs the American Coatings
Show in the U.S. on behalf of the organizers.
PAINTINDIA ranks as the leading
event for the coatings industry in India
and one of the premier coatings show in
Southeast Asia. The exhibition started in
1993 and the last event attracted 183 ex-
hibitors, 9,700 visitors and more than 600
conference participants.
Based on our experience, the paint
and coatings sector in India is growing al-
most twice as strongly as the real gross na-
tional product. Both national and
international suppliers therefore expect
sales of their products to grow by 15 to
20 percent a year in the coming years,
said Raghavan explaining the good
prospects for PAINTINDIA.
Driven by the traditionally strong dec-
orative coatings segment, the industry is
poised for an unprecedented growth,
which will also see a balanced growth in
the industrial coatings segment, particu-
larly in the automotive and infrastructure
segments. A shift in trend towards more
environment friendly, water-based paints
is expected in the decorative segment.
Lansco Colors opens new U.S.
Technical Center
Lansco Colors, has opened a new, purpose
built Technical Center in Warwick, RI/USA.
The Technical Center is located close to the
Providence Airport and enables Lansco
Colors to better serve its customers needs
in its fast growing U.S. market. The new
Technical Center has approximately 10,000
square feet of well-equipped laboratory fa-
cilities and offce area. The Technical Center
will further strengthen Lanscos application
capabilities and serve as the epicenter for
collaborative projects with customers.
All of Lanscos extensive quality con-
trol work will also be done at the new cen-
ter. We believe that it is essential to test
every lot of every product here in our U.S.
lab even after it has been QCd at the fac-
tories abroad, said Donald Greenwald,
Lansco Colors president. This way, our
customers can have the confdence that the
quality and consistency of our pigments
will meet or exceed their requirements. We
look forward to welcoming our customers
from around the world to tour
this new facility and meet with
our technical staff.
Building on its global net-
work, the new Technical Center will serve
the challenging needs of both U.S. and
multinational customers cutting across the
automotive, industrial coatings, ink and
plastics markets. CW
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and lightness, Paliocrom Brilliant Gold en-
ables designers to create eye-catching ef-
fects, according to the company. Paliocrom
Brilliant Golds performance makes it spe-
cially recommended for use in high-quality
automotive fnishes, industrial paints and
coatings for computers, communications
devices and consumer goods.
Lumina Royal Blue is a new intense red-
shade blue interference pigment, which al-
lows reduced amounts of pigment in
standard effect shades, thereby improving
the physical properties of the coating with-
out sacrifcing the overall interference effect.
Lumina Royal Blue is the frst high-chro-
maticity effect pigment being launched as
part of BASFs extension to the Lumina ef-
fect pigment portfolio. This new effect pig-
ment offers the highest color strength,
brightness, brilliancy and chromaticity of
any blue pigment currently available, the
company said.
Heliogen Blue L 6600 F is the latest de-
velopment in blue Heliogen pigments. He-
liogen Blue L 6600 F is a Pigment Blue 15:6
copper phthalocyanine blue pigment with
enhanced coloristic performance and excel-
lent secondary properties. Its color strength
leads to improved economy in application
in that less pigment is needed, which leads
to higher cost effectiveness. The pigment is
a member of the neutral fop blue series.
The neutral color fop allows styling trends
with limited color shift when viewed from
different angels.
Evonik launches Aerodisp WR
8520 waterborne dispersion
Evonik Industries has launched Aerodisp
WR 8520 waterborne dispersion based
on hydrophobic, or water-repellent, sil-
ica. Coatings based on this dispersion
can be formulated for improved corro-
sion resistance. Aerodisp WR 8520 im-
proves rheology control and anti-settling
behavior and pigment stabilization in
coatings, according to the company.
Aerodisp WR 8520 dispersions allow
dust-free handling of Aerosil silica pow-
der in liquid media. They are ready to use
and easy to handle.
Union Process develops
cryogenic grinding system
Union Process has developed a system for
controlling the fow of liquid nitrogen into
the grinding chamber for customers per-
forming cryogenic grinding. The engi-
neered system includes a probe inside the
grinding chamber that monitors the tem-
perature, and at the same time, regulates
the fow of liquid nitrogen into the mill to
maintain the desired temperature. Raising
and lowering the temperature is accom-
plished by adjusting the dial up or down.
The device is then able to change the rate
of fow of liquid nitrogen into the cham-
ber to achieve this goal. The system was
designed for use with Union Process 01-
HD and 1-S Laboratory attritors, how-
ever, the system can also be adapted for
use with production-sized mills.
Falcon Technologies launches
ColourFal Zero VOC-free
universal colorants
Falcon Technologies Inc. has launched
ColourFal Zero VOC-free universal col-
orants. Designed for in-store point-of-sale
(POS) volumetric color dispensing ma-
chines and volumetric in-plant tinting,
ColourFal Zero is VOC-free, alkylphenol
ethoxylate-free (APE/APEO), low odor
and contains no free-formaldehyde or
formaldehyde donors. With ColourFal
Zero, sustainability is built into the col-
orant design through the use of raw mate-
rials from renewable resources. Using a
patented technology called SmartTint, this
chemistry optimizes fow and eliminates
dry out, preventing dripping and blockage
of the nozzle in POS dispensing machines,
according to the company. As a result,
ColourFal Zero can be used in both man-
ual and automatic tintometric dispensing
machines. Developed for the global mar-
ket ColourFal Zero colorants are univer-
sal and are compatible with both
water borne and solventborne architec-
tural, decorative paints.
Michelman offers NatureShield
oil emulsions for wood stains
NatureShield is a new line of environmen-
tally friendly, water-repellent additives for in-
terior and exterior wood, stone and concrete
coatings from Michelman. All are emulsions
of natural oils and waxes that provide ex-
cellent water resistance and water beading
when used in coatings, stains and sealants,
according to the company. NatureShield 30
is an emulsion of tung oil that provides a
tough, highly water-resistant fnish that does
not darken noticeably. It produces water
beading and hold out in exterior wood stains
and sealants, and is also used because of its
light golden tint. When used in coatings for
stone surfaces, it provides durability and a
desirable wet look when dry. NatureShield
31 is an anionic emulsion of natural oils and
waxes that provides water resistance and
water beading in topical wood coatings. It
helps prevent wood from swelling in the
presence of water, and is typically used in
wood stains and sealants. NatureShield 40
is a flm-forming natural oil emulsion used
to provide water resistance inboth wood and
concrete coatings as well as moderate scratch
and mar resistance.
Keystone Aniline presents a
new non-VOC, small particle
size pigment dispersion line
Keystone Aniline has introduced a new
non-VOC, small particle size pigment dis-
persion line called NeroTint. Keystone
NeroTint products are aqueous, non-VOC,
high performance pigment dispersions for
wood and concrete coatings. The NeroTint
line has been engineered to provide excel-
lent transparency, high gloss and uniform
color in both spray and wiping applica-
tions. These products are formulated with
high performance pigments, milled to very
fne standards for ease of wood penetration
and are exceptionally clean and transpar-
ent. Furthermore, they are made to be very
miscible in water systems. (Please note, EU
standards do not consider this a non-VOC
product. Please inquire with Keystones reg-
ulatory department for details.) CW
44
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BASF launches pigments for auto coatings
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45
AkzoNobel Automotive & Aerospace
Coatings (A&AC) Americas has ap-
pointed Laura Costello director of mar-
keting. She will oversee all activities
related to the mar-
keting, branding
and promotion of
the Sikkens, Les-
onal, U-Tech and
Wanda brands for
both the car and
commercial business
sectors. In her ca-
pacity, she will also
be a member of the
global marketing
council for Automotive & Aerospace
Coatings. Costello, who began her career
as a chemist, has more than 18 years of
experience in the paint and coatings in-
dustry. Most recently, she was with the
Marine and Protective Coatings Business
of AkzoNobel headquartered in Houston,
TX. There, she served as global marketing
manager for the water and waste indus-
tries. She also held the positions of mar-
keting manager, North America and
director of marketing Americas.
Denison named president of
newly formed Emerald Kalama
Chemical, BV
Emerald Performance Materials, LLC has
named Brian A. Denison as president of
Emerald Kalama Chemical, BV. The com-
pany was formed in December 2010
when Emerald acquired the business and
assets of DSM Special Products, BV
(DSP), a European-
based manufacturer
of benzoic acid,
sodium benzoate,
benzaldehyde and
benzyl alcohol with
manufacturing in
Rotterdam and ad-
ministrative offces
in Geleen, Nether-
lands. European
registration of the new company with the
EU was completed in early March 2011.
The Emerald Kalama Chemical business
unit is now comprised of its European
and U.S. operating companiesEmerald
Kalama Chemical, BV and Emerald
Kalama Chemical, LLC. In addition to his
role as president of Emerald Kalama
Chemical, BV, Denison will continue as
vice president of operations and health,
safety and environmental for Emerald
Performance Materials.
Taminco names Kurt Buyse
director of performance
products
Taminco Inc. has selected Kurt Buyse to
lead the companys global Performance
Products Business Unit. As director, Buyse
will lead a team dedicated to the develop-
ment of new and innovative products that
allow Taminco customers to maintain a
competitive advantage in their markets.
Buyse joined Taminco in 2008, working
to support new business development in
Europe, the Middle East and North
Africa. Prior to joining Taminco, he spent
11 years in the coatings industry, frst as a
research scientist at AkzoNobel in Brus-
sels and later as research and development
manager for Oxyplast in Ghent. Buyse
holds a PhD in Polymer Chemistry from
the University of Louvain.
Specialty Polymers hires new
Western region sales manager
Specialty Polymers Inc., has hired David
Carnahan to be the companys new West-
ern region sales manager. In his role as sales
manager, Carnahan will be responsible for
overseeing the companys sales in the West-
ern U.S. and Canada. Prior to working for
Specialty, Carnahan has more than 22 years
working for Ashland Chemical Company,
LV Lomas Ltd. and The TryLine Group in
the Western U.S. He is a past president of
the Portland Paint and Coatings Associa-
tion and continues as an operating member
of the Northwest Paint Council.
Royal Adhesives and Sealants
adds Fonzi and White to sales
team
Royal Adhesives and Sealants added
Greg Fonzi and William White to the
floor covering distribution sales team.
Fonzi will cover a territory in New Eng-
land, located in the greater Boston area.
He brings years of experience in selling
and servicing floor covering markets in
the Northeast market, having held posi-
tions with both manufacturers and dis-
tributors. White will cover the West
located out of Portland, Oregon. He has
experience as a floor covering installer,
manufacturer sales rep and most recently
small business owner installing tile and
stone. Both will be focused on promot-
ing and growing distribution of the
Parabond Floor Covering Adhesives
product line.
Halox hires a senior technical
advisor to increase sales in
China and Taiwan
Halox has appointed Bodan Ma Ph.D,
president of P.T. Hutchins China Co., as
Halox senior technical advisor. Dr. Ma,
who is based in Shanghai, China, will
work closely with Halox distributor part-
ners in China and Taiwan, including Ba-
sicTak Co., Ltd. and Everpure Co., Ltd.,
as he focuses on developing and strength-
ening customer relationships within the
Asian marketplace.
Bayer MaterialSciences
Michael Dvorchak elected
president of RadTech board
Bayer MaterialScience LLC scientist
Michael Dvorchak has been nominated as
president elect for the RadTech Interna-
tional North America board. He will as-
sume the offce of president for a two-year
term beginning in 2013. Dvorchak,
strategic technology manager UV Cure
Oligomers & PUDs, Government pro-
grams, Bayer MaterialScience LLC, has
been a RadTech member since 1992. CW
AkzoNobel appoints Laura Costello
director of marketing for aftermarket
P
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Laura Costello
Brian Denison
45 People0411:People on the Move 3/31/11 4:41 PM Page 45
April 13-15: PDA 2011 Annual Meeting,
New Orleans, LA/USA. More info:
Polyurea Development Association,
www.pda-online.org.
April 14: Troubleshooting Coatings
Defects, Piscataway, NJ/USA. More info:
Metropolitan New York Paint and
Coatings Association, Inc.,
www.mnypca.org.
April 17-19: ASC Spring Convention,
Tampa, FL/USA. More info: The
Adhesive and Sealant Council,
www.ascouncil.org.
April 19-22: Interfarba 2011, Kiev,
Ukraine. More info: www.theprimus.com/
en/interfarba.
April 27-28: Windy City Coatings
Course, Rolling Meadows, IL/USA. More
info: Chicago Society for Coatings
Technology, Inc., www.windycity
coatingscourse.com
May 9-13: Introduction to Paint
Formulation, Rolla, MO/USA. More
info: Missouri University of Science and
Technology, http://coatings.mst.edu.
May 11-13: Coat Expo China 2011,
Guangzhou, China. More info: Wise
Exhibition (Guangdong) Co., Ltd.,
www.coatexpo.cn/en.
May 11-13: Northwest Coatings Fest,
Seatac, WA/USA. More info: Pacific
Northwest Society for Coatings
Technology.
May 12-14: 2011 American Institute of
Architects Convention, New Orleans,
LA/USA. More info: AIA,
http://convention.aia.org.
May 16-19: Paint Technology, Hampton,
United Kingdom. More info: PRA,
www,pra-world.com.
May 18-19: Asia Coatings Congress, Ho
Chi Minh City, Vietnam. More info: The
Coatings Group, www.coatings-
group.com.
May 18-19: IntAIRCOAT 2011,
Amsterdam, The Netherlands. More
info: www.intaircoat.com.
May 18-20: 2011 International Marine
& Offshore Coatings Conference. More
info: American Coatings Association,
www.paint.org/meetings/marine.cfm.
May 19-20: Helsinki Chemicals Forum,
Helsinki, Finland. More info: Finnfachts,
www.helsinkicf.eu.
May 22-25: SSCT Annual Meeting,
Charleston, SC/USA. More info:
Southern Society for Coatings
Technology, www.ssct.org.
May 24-25: Powder Coating
Technology, Hampton, United Kingdom.
More info: PRA, www.pra-world.com.
May 24-25: Sink or Swim Symposium,
Akron, OH/USA. More info: The
Cleveland Coatings Society,
www.clevelandcoatingssociety.org.
May 31-June 2: Aluminum-21/Coatings,
St. Petersburg, Russia. More info:
www.eng.alusil.ru/2006.
June 7: Paint & Coatings Basics,
Hampton, United Kingdom. More info:
PRA, www.pra-world.com.
June 7-8: Powder Coating Forum,
Columbus, OH/USA. More info:
www.powdercoatingsforum.com.
June 7-9: NanoMaterials 2011, London,
United Kingdom. More info:
www.nanomaterials-conference.com.
June 14-16: IMFair 2011, Cosford,
United Kingdom. More info:
www.instituteofmetalfinishing.org.
June 22: 2011 Reflective Roof Coatings
Institute Mid-Year Technical Meeting,
Orlando, FL/USA. More info: RRCI,
www.therrci.org.
June 27 - July 1: COSI 2011, 7th
Coatings Science International,
Noordwijk, The Netherlands. More info:
www.coatings-science.com.
July 13-14: Latin American Coatings
Show 2011, Mexico City, Mexico. More
info: The Coatings Group, www.coatings-
group.com.
July 18-20: Introduction to Coatings
Composition and Specifications, Rolla,
MO/USA. More info: Missouri
University of Science and Technology,
http://coatings.mst.edu/index.html.
46
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Asia Coatings Congress is in
Vietnam next month
M
e
e
t
i
n
g
s
MAJOR UPCOMING MEETINGS
May 18-19: Asia Coatings Congress
Ho Chi Minh City, Vietnam
www.coatings-group.com
July 13-14: Latin American Coatings Show 2011
Mexico City, Mexico
www.coatings-group.com
46-47Meetings0411.qxd:Meetings 3/31/11 11:36 AM Page 46
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47
July 24-30: 19th International Conference on Composities.
More info: www.icce-nano.org.
Sept. 13-14: Coatings Trends & Technologies, Oak Brook,
IL/USA. More info: www.coatingsconference.com.
Sept. 14-15: Asia Pacific Coatings Show 2011, Singapore.
More info: The Coatings Group, www.coatingsgroup.com.
Sept. 27-29: eurocoat 2011, Paris, France. More info,
www.eurocoat-expo.com
Oct. 4-7: GreenBuild 2011, Toronto, Canada. More info:
www.greenbuildexpo.org.
Oct 5-7: CEPE - Annual Conference & General Assembly
2011, Dublin, Ireland. More info: www.european-
coatings.com/cepe.
Oct. 6-8: TURKCOAT EURASIA, Istanbul, Turkey. More info:
www.turkcoat.com
Oct. 16-18: ASC Fall Convention, Indianapolis, IN/USA. More
info: The Adhesive and Sealant Council, www.ascouncil.org.
Oct. 18-20: RadTech Europe 2011 Conference & Exhibition,
Basel, Switzerland. More info: Vincentz Network,
www.european-coatings.com.
Oct. 23-26: Western Coatings Symposium, Las Vegas,
NV/USA. More info: Pacific Northwest Society for Coatings
Technology, www.pnwsct.org/symposium-wcs
Nov. 21-23: ABRAFATI 2011, Sao Paulo, Brazil. More info:
Abrafati, www.abrafati.com.
Nov. 23-24: CHINACOAT 2011, Shanghai, China. More info:
Sinostar, www.chinacoat.net. CW
Have Your Meeting or
Conference Listed
Send announcements to:
Coatings World Meetings
70 Hilltop Road, Third Floor
Ramsey, NJ 07446 USA
E-mail: twright@rodpub.com
An event co-organized by:
PARIS
France
27
29 September 2011
www.eurocoat-expo.com
Association Franaise des Techniciens des Peintures,
Vernis, Encres dimprimerie, Colles et Adhsifs
International Exhibition & Congress
for the paint, printing ink, varnish,
glue and adhesive industries
Contact
Cyril Ladet
Email : cladet@etai.fr
Tel. : +33 (0)1 77 92 96 84
Fax : +33 (0)1 77 92 98 21
Develop your markets
Find potential distributors
Enhance your visibility
Value your know-how
46-47Meetings0411.qxd:Meetings 3/31/11 11:36 AM Page 47
48
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WWW.COATINGS WORLD.COM
Stainless IT Stainless ITT
The CONN Blades
Most Efficient & Aggressive Available
UHMW Poly
w w w . c o n n b l a d e . c o m
(814) 723-7980
Blades Equipment for Sale
Grinding
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s
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Business Opportunity
Employment
Pigments/Additives
48 Classifieds0411.qxp:Classifieds 3/30/11 3:03 PM Page 48
Company Name Page Phone Fax Website
ABRAFATI................................................17.................(5511) 3813 8896 ....................................................www.abrafati2011.com.br
Blairgowrie Associates, LLC.....................20....................602-539-2683...............................................www.blairgowrieassociates.com
Buhler Inc..................................................23....................763-847-0280...............763-847-9909.................www.buhlergroup.com/ink
Celanese.....................................................7 .....................972-443-3913.................................................www.Celanese-Emulsions.com
Chemark Consulting.................................19....................910-692-2492...............910-692-2523 ..............www.chemarkconsulting.net
Conn & Company....................................43....................814-723-7980...............814-723-8502 ..........................www.connblade.com
Eurocoat 2011..........................................47................+33 (0)1 77 92 96 84......+33 (0)1 77 92 98 21................www.eurocoat-expo.com
Evonik Industries .......................................4 .....................732-981-5343......................................................................www.evonik.com
Heubach GmbH........................................3....................800-HEUBACH.............215-736-2249......................www.heubachcolor.com
Munzing ...............................................Cover 4................973-279-1306...................................................................www.munzing.com
Reichhold...................................................9 .....................800-431-1920 ................................................................www.Reichhold.com
Shamrock Technologies Inc. .................Cover 2................973-242-2999...............973-242-2536 .......www.shamrocktechnologies.com
Specialty Polymers ....................................15....................800-770-7523 ...................................................................www.specpoly.com
Unimin Corporation.................................25....................800-243-9004...............800-243-9005 ...............www.brilliantadditions.com
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Pigments/Additives Products & Services
Advertising Index
WWW.COATINGS WORLD.COM
48 Classifieds0411.qxp:Classifieds 3/30/11 3:03 PM Page 49
A
kzoNobel has entered into a multi-year sponsorship
agreement with the Cleveland Museum of Art in support
of the museums broad-based community and educa-
tional programs, as well as its special exhibitions.
Under its Glidden paint brand, AkzoNobel will sponsor
community arts events such as Parade the Circle, the Chalk Fes-
tival and the Winter Lights Lantern Festival; educational activ-
ities including the museums distance-learning program,
Art-to-Go interactive exhibits and school tours; and its VIVA!
& Gala Performing Arts Series. In addition, the companys
Glidden brand will be the official paint used for the museums
special exhibitions.
This is an outstanding opportunity for AkzoNobel to sup-
port arts and education in Northeast Ohio while also adding
color to the community in which we work and live, said Erik
Bouts, CEO, Akzo Nobel Paints LLC, the companys U.S.
paints division. Glidden has been a proud member of the
Northeast Ohio community since 1875. And we are privileged
to partner with the world-renowned Cleveland Museum of
Art, one of our areas most prestigious cultural institutions, in
its efforts to provide greater access to the arts for community
residents and students.
Glidden paints are ideally suited to showcase a variety of
works of art, said Jeffrey Strean, director of design and archi-
tecture for the museum. We will use the wide-ranging and vi-
brant Glidden color palette to complement the presentations in
our exhibitions and enhance the experience for our visitors. CW
50
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AkzoNobel to sponsor Cleveland Museum of
Art community and educational programs
F
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Multi-year agreement also includes AkzoNobels Glidden paint,
named ofcial paint of the museums special exhibitions. Under its
Glidden paint brand, AkzoNobel will sponsor community arts events
such as Parade the Circle.
50 FinalCoat0411:Final Coat 3/31/11 11:39 AM Page 50
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is a new platform of low VOC alkyd latex

is the natural selection.

As environmentally friendly paints evolve

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