Coatings Word June 2011

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br eat he easy.
Have you looked at vinyl-based
resin technology lately?
f o r mu l a t e . ma n u f a c t u r e . ma r k e t . p a i n t . l i v e .
When we introduced our new EcoVAE emulsions last year, we told you
that VAE (vinyl acetate ethylene) technology would be the foundation for a new
generation of consumer pleasing, eco-friendly paints. After just over a year in the
market, formulators of all types of paints have found that EcoVAE strikes the bal-
ance that everyone has been looking for in making high quality, high performing,
people-friendly products.

Theyve discovered that formulating with EcoVAE is uncomplicated. That the paints
they make with it show excellent scrub, stain resistance and touch-up performance.
And that EcoVAE technology is suitable for a broad range of interior paints from
premium brands to contractor flats.
If youve already found EcoVAE, thanks for your support. If you haventmaybe its time
you discovered the next generation low VOC emulsion that everyone in the North American
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Your future is our focusworldwide.
Find the balance youre looking for.
Contact us.
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infopaints@celanese.com
Brian Duke
973-443-4014
June 2011 www.coatingsworld.com Coatings World
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June 2011 Vol. 16, No. 6 Table of Contents
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-
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World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195
(U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under license
from Whitford Worldwide. COATINGS WORLDS circulation is audited by BPA International.
COLUMNS
International Coatings Scene ....................................20
Europe Pipe Coatings Market Offers Growth Opportunities
Latin America DuPont Invests in TiO2 at Altamira
ADVERTISING SECTIONS
Classified Ads ..............................................................48
Advertising Index........................................................49
32 Metallic Pigments
34 Green Paintshop
38 Media & Milling Equipment
DEPARTMENTS
Editors Page ................................6
As We Go To Press ......................8
Index to Companies....................8
Fresh Paint ................................10
Patents ......................................16
Financial News ..........................18
Market Reports ........................19
New Products ............................24
Industry News ..........................40
Suppliers Corner........................44
People ........................................45
Meetings ....................................46
Final Coat ..................................50
34
29 Industrial
Coatings
32
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With undivided approval from the state Senate last month, the House of Rep-
resentatives recently approved a bill that would start a paint recycling program
in Connecticut for retail paint. Under the program, recycling drop-off locations
will be established at certain paint retail centers with the potential for future
businesses established to recycle or properly dispose of paint products.
This latest success represents another step forward for the American Coat-
ings Associations paint recycling agenda. Under the paint stewardship pro-
gram, the discarded paint would go from the retail store to a facility where it
can be either disposed of properly or recycled.
A nonproft organization representing the industry will collect a nominal fee
for the recovery, recycling or proper disposal of architectural paint. To pay for
this a small fee would be tacked on to the paints retail price. In Oregon, where
the same program started in 2010, it was .75 cents more a gallon. The Depart-
ment of Environmental Protection (DEP) is in talks with paint manufacturers.
Advocates of the bill dont see the extra cost deterring retailers from par-
ticipating in the program, which they would not be mandated to do.
There are 7.4 million gallons of paint sold in Connecticut each year. Ten
percent of that total is leftover or unused, said State Representative Pat Widlitz
(D-Guilford, Branford), who negotiated the bill and led the effort to pass it on
the House foor. This program will save our towns money, cost less than the
current hazardous waste collection process and insure the proper disposal and
recycling of unused product in an environmentally appropriate manner.
In 2008, it was calculated the cost of disposing leftover and unused paint in
Connecticut at hazardous waste collection locations was $620,000. It is esti-
mated the recovery cost involved in this new program will be a fraction of that
number, specifcally $.75/gallon and $1.60/5 gallon. Latex-based paint not
brought to hazardous waste collection sites results in increased tipping fees for
municipalities when containers are just placed in the trash after drying out.
Types of paint products that can be covered under the program include:
Oil-based paint Latex-based paint
Deck coating Waterproof sealers
Primers Varnish
Stains Shellac
Following approval of regulations by the DEP, the program is expected to be
running by July 1, 2013. The bill next heads to the desk of Governor Dannel
Malloy for his expected signature.
If Malloy gives the go-ahead, Connecticut would become the third state in
the nation to pass the law, joining Oregon and California.
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Coatings World www.coatingsworld.com June 2011
Connecticut to Adopt
Paint Recycling Program
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6 Editorial0611:Editors Page 6/2/11 2:52 PM Page 6
CREATING TOMORROWS SOLUTIONS
YOU KNOW US.
YOU JUST DIDNT KNOW IT.
To learn more about our customized solutions, visit us at www.wacker.com/knows-solutions
Or simply use your smart phone to scan the QR code above.
Wacker Chemical Corporation, 3301 Sutton Road, Adrian, MI 49221, USA
TEL: +1 888 922 5374, FAX: +1 517 264 4068, info.usa@wacker.com
Dunn-Edwards has opened what it claims is
the worlds frst LEED-certifed paint man-
ufacturing facility. Located in Phoenix, Ari-
zona, the 336,000-square-foot facility was
custom designed to be green and effcient.
This ultra-modern building encompasses
manufacturing, product development, qual-
ity control laboratories, a distribution center,
retail outlet and offce space. The company
eliminated cardboard boxes for packaging
one-gallon containers and now uses heat
shrink wrap. According to the company, it is
the only paint plant in the U.S. using heat
shrink wrap. This reduced cardboard con-
sumption by one million boxes, or approx-
imately 250 tons of cardboard per year.
Energy calculations on the new plant show
a 50 percent reduction over its two existing
operationsone was frst built in the mid-
1950s and the other in the mid-1970s. With
more than 50 percent more space than its
two former plants combined, this new $40
million investment meets Dunn-Edwards
needs for long-term growth and has room
to expand another 40,000 square-feet.
PPG acquires business of
automotive renish distributor
Ducol Coatings in South Africa
PPG Industries has acquired the business of
Ducol Coatings South Africa (PTY) Ltd.,
which has served as an importer and dis-
tributor of PPGs automotive refnish prod-
ucts in South Africa since 2003. Ducol
Coatings, based in Krugersdorp, northwest
of Johannesburg, was formed in 1990 and
has been active throughout South Africa and
in Namibia. PPG will continue to use the
Ducol brand, as well as Ducol Coatings for-
mer franchisee and distributor network, giv-
ing PPG access to a solid, proven distribution
network in the growing South African and
surrounding markets. Many of the worlds
largest automotive manufacturers have a
presence in South Africa, and over the next
several years, PPG anticipates that popula-
tion growth and higher purchasing power
will lead to more vehicle sales and increased
demand for automotive refnish products.
LKQ Corporation acquires
AkzoNobels North American
paint distribution business
LKQ Corporation has closed the acquisi-
tion of AkzoNobel Coatings Inc.s paint
distribution business consisting of 40 lo-
cations across the U.S. In addition to dis-
tributing Akzos paint in these 40 markets
and the other markets in which LKQ cur-
rently distributes Akzos paint, LKQ will
continue to distribute paint for other man-
ufacturers in the approximately 38 mar-
kets in which LKQ currently distributes
paint and related products. CW
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Index to Companies
This index gives the starting page for a department or feature with a signifi-
cant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10
Altana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16, 18
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Concrete Solutions Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Diamond Vogel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Durr Systems GmbH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Dunn-Edwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Dyrup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Ebbinghaus Verbund GmbH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Greenkote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 29
ICA Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Kelly-Moore Paint Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Lord Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
NOF Metal Coatings Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10
Rhino Linings Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24, 29
Specialty Coating Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16, 18, 29
Watson Standard Adhesive Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Whitford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
8 As We Go0611.qxp:As We Go To Press 6/2/11 2:54 PM Page 8
Reichhold World Headquarters and Technology Center
P.O. Box 13582
Research Triangle Park, NC 27709
(919) 990-7500 (local) or (800) 431-1920 (toll-free)
www.Reichhold.com
Todays environment is changing and so is Reichhold. Beckosol AQ
is a new platform of low VOC alkyd latex

resins made from renewable resources. From stains to metal primers, Beckosol AQ
is the natural selection.

For more information please visit
www.BeckosolAQ.com.
AQ 101
Exterior Stain
AQ 205
Interior Primer
AQ 206
Trim Enamel
AQ 210
Metal Primer
AQ 510
Semi Gloss
PPG Industries has agreed to purchase
Dyrup A/S of Copenhagen, Denmark,
from public holding company Monberg
& Thorsen, for approximately 135 mil-
lion ($200 million). The deal is expected
to close in the third quarter.
Dyrup produces architectural coatings,
in particular wood stains, and specialty
products with 2010 sales of approxi-
mately 190 million ($270 million). It em-
ploys roughly 950 people and operates six
manufacturing facilities in Europe. Its
portfolio of brands includes Bondex, Gori
and Xylophene, which are sold primarily
in Denmark, France, Germany, Portugal,
Poland and Spain through professional
and DIY channels.
The acquisition of Dyrup would ex-
pand PPGs European architectural coat-
ings business by extending our
geographic presence in the region and by
bolstering our wood care product offer-
ings, an end-user segment where we
today have a modest presence, said
Pierre-Marie De Leener, PPG executive
vice president, architectural coatings,
EMEA, and president, PPG Europe.
De Leener said that anticipated syner-
gies, including improved raw material
procurement, are expected to result in
Dyrup achieving EBITDA margins in the
near term that will be at a level consis-
tent with PPGs existing European archi-
tectural business. Dyrups operations
and sales channels would be a great com-
plementary fit with PPGs structure, he
said. The transaction will expand PPGs
growth in several key countries, includ-
ing Poland, France and Denmark, and
further establish PPG in several regions
where we have limited or no architec-
tural coatings presence, especially in Por-
tugal, Spain and Germany.
Hempel invests in rst Russian
paint facility
The signing of an investment agreement
between Hempel and local government
officials in the Russian Ulyanovsk re-
gion marks its first Russian paint pro-
duction facility.
With the signing of the investment
agreement, the Hempel Group and the
Ulyanovsk authorities have sealed their
commitment to the 23 million turnkey
project to be built close to the city of
Ulyanovsk, 893 kilometers east of Moscow.
Scheduled to start production in De-
cember 2012, the plant is meant to help
meet growing demand for Hempel coat-
ings in the Russian market.
This will be our frst Hempel factory
in Russia, said company CFO Kim Junge
Andersen. Weve had a very good expe-
rience with our organization in Russia,
and they have become well-established in
the market. This plant will signifcantly in-
crease our ability to service our customers
in the region.
The new plant will feature the latest in
environmentally-friendly coating produc-
tion equipment technology, including a
semi-automatic powder handling system,
an automatic liquid dosing system and a
solvent recovery unit.
Designed to house raw materials and
the fnished product under one roof, the
one-building factory will occupy a 70,000
square meter plot. Under one-shift opera-
tion, the factory will produce 16.3 million
liters annually. If further capacity is re-
quired, the factory can operate with two
shifts to raise production capacity to 26
million liters.
In order to meet local and Hempel
Group environmental standards, all foors
will be sealed to prevent soil contamina-
tion in the event of a spill, or to collect
water in the event of a fre. Solvents that
have been used in the production process
will be recovered in a solvent recovery
unit and recycled for future use. It is esti-
mated that this method can recover up to
90 percent.
At present, Hempel has 310 products
available on the Russian market. With the
new factory, it is hoped that this number
will expand six fold, with a mix of stan-
dard and specialized products for the local
market, the company said.
Expansion in the Russian market has
been an important element in Hempels
business strategy, said Kim. Our invest-
ment in this plant will be instrumental in
meeting goals for our company as well as
for our customers.
AkzoNobel plans to split ICI
Pakistan
AkzoNobel will seek approval from the
board and shareholders of ICI Pakistan to
separate the organizations paints and
chemicals businesses.
AkzoNobel would retain direct ma-
jority control of the paints business by
separating it into a new legal entity
AkzoNobel Pakistan Limitedthrough
a de-merger process approved by the
Pakistani courts. Subsequently, AkzoNo-
bel would dispose of its entire share-
holding in the remainder of ICI Pakistan.
The entire ICI Pakistan business has
been a subsidiary of AkzoNobel since
2008, when the company acquired Im-
perial Chemical Industries. It is listed on
the Karachi, Lahore and Islamabad
Stock Exchanges, with AkzoNobel cur-
rently holding 75.8 percent of the total
shares. Focusing primarily on the Pak-
istan market, ICI Pakistans main busi-
nesses are polyester fiber, soda ash, life
sciences, chemicals and decorative
paints. In 2010, ICI Pakistans revenue
amounted to 305 million.
AkzoNobels intention is to seek a new
owner for its shareholding in ICI Pakistan
through a formal sale process once the
paints business is separated.
Whitford opens factory in
Bangalore, India
Whitford, maker of fuoropolymer coat-
ings, has continued to grow with its recently
opened factory in Bangalore, one of Indias
fastest-growing and most dynamic cities.
On hand at the opening ceremonies
were many customers, suppliers, govern-
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ment offcials and members of
Whitford senior management
from around the world, along
with the local team of 20 Whit-
ford employees.
After opening speeches, Whitford cele-
brated in classic Indian tradition with the
Lighting The Lamp ceremony, which
symbolizes a prosperous beginning.
The new India facility encompasses
more than 20,000 square feet, with
15,000 dedicated to production and ware-
housing and the remainder divided up
into offce, laboratory and maintenance
space. The property also has a large
amount of space for future development.
Manufacturing will concentrate pri-
marily on coatings for consumer prod-
uctscookware, bakeware, etc.along
with a few specialized industrial applica-
tions. Sales are projected to double in
three years.
Strengthening our presence in this re-
markably dynamic market is key to our
future in Asia, said Whitford president
Dave Willis. We now have complete
manufacturing facilities in Singapore,
China and India.
BASF starts construction of
new polyurethane system
house in Tianjin, China
BASF broke ground on the construction
of its new Polyurethane System House in
Tianjin, China. The new facility will be lo-
cated in Tianjin Economic-Technological
Development Area (Hangu Modern In-
dustrial Zone). At the new system house,
BASF will deliver customized
polyurethane solutions to its customers,
fully supported by local production, in-
house sales, technical service and devel-
opment teams. The plant is expected to
start up in 2012.
The Northern China region is wit-
nessing a thriving PU market with above
average growth rates and considerable in-
creases in production and demand in the
years to come, said Dr. Melanie Maas-
Brunner, senior vice president of
Polyurethanes in Asia Pacifc. Tianjin is
at the heart of the boom and this strategi-
cally located, new System House shows
we are committed to the China market. It
further boosts our capacity to provide sus-
tainable and energy effcient polyurethane
solutions to support and serve rapidly
growing sectors such as the construction
and automotive industries, and emerging
markets for renewable energy like wind
and solar energy.
China is already the largest
polyurethane market in the world and
forecasted to maintain a strong growth
rate in the coming decade. The planned
System Houses in Chongqing, will join
two current state-of-the-art System
Houses and Regional Development Cen-
ters in Shanghai and Nansha.
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LORD Corporation opens Asia Pacic technology center
LORD Corporation has opened its new Asia Pacic Technology Center. The new center, located
in Nagoya, Aichi, Japan, is a two-story 1,900 square-meter facility that will house ofce, meet-
ing, laboratory and testing space. According to Hirokazu Omoto, vice president, technology,
LORD Asia Pacic, the Nagoya location was selected because it is the center of automotive tech-
nology in Japan, enables LORD to serve many of its key customers that are located in the area,
and is located near a strong talent pool with neighboring industries and universities. It also en-
ables convenient access for travel.
LORD will move its development staff from Kofu and Amagasaki to the new center, as well
as equipment including major physical/environmental testing and rubber processing machines.
The new center is equipped with an explosion-proof room for chemical synthesis. Key areas of
focus include rubber-to-substrate bonding, high performance coating for elastomers, electronic
materials and structural adhesives.
According to David Siporin, president, LORD Asia Pacic, this new center is a natural exten-
sion of LORD Corporation's technological capabilities to the Asia Pacic region as it enables the
company to work closely with key Asian and global customers, improve responsiveness as well
as enable technical collaboration.
"Research and development is very important to LORD and it has been a hallmark of our
company since its founding 86 years ago. In fact, as a percent of sales, LORD spends two to three
times what our peers in our industry spend on R&D," said Siporin.
LORD has had a presence in Asia for more than 40 years. LORD Asia Pacic is headquartered
in Hong Kong with sub-regional ofces in Tokyo, Shanghai, Mumbai and Kuala Lumpur. In ad-
dition to the new Asia Pacic Technology Center in Nagoya, LORD Asia Pacic also has techni-
cal centers in Shanghai, China and Nashik, India, as well as manufacturing sites in Kofu, Japan;
Shanghai, China; Nashik, India and a joint venture manufacturing facility in Pyungtaek, Ky-
ounggi-Do, South Korea.
Forty-eight percent of customers say they painted a bedroom; 37 percent say they painted
a living room and 33 percent painted a bathroom.
The 2011 U.S. Interior Paint Satisfaction Study is based on responses from more than 8,900
customers who purchased and applied interior paint within the previous 12 months. The study
was elded between March and April 2011.
Dave Willis, president of Whitford, lights the
Lamp in the traditional Indian ceremony for
new ventures.
Whitfords new facility is located in
Bangalore, India.
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BASFs worldwide System House net-
work is supported by production sites
for PU basic material, including a TDI
and MDI production site in Caojing,
Shanghai and a newly approved MDI
plant and planned System House project
in Chongqing.
The investments we are making in
these sites will serve to foster and facili-
tate the development of an environmen-
tally-friendly, resource-conserving eco-city
like Tianjin, said Mass-Brunner. BASF is
creating customized PU system solutions
to address customers challenges in energy
conservation and carbon footprint reduc-
tion, all paving the way for more optimal
sustainable development.
H.B. Fuller acquires Liquamelt
sustainable adhesive
technology
H.B. Fuller Company has acquired the
assets of privately held Liquamelt Corp.,
an Ohio-based manufacturer and mar-
keter of the patented Liquamelt adhesive
system. Liquamelt Corp. currently em-
ploys eight people. In addition to the
material and equipment patents, the
principal assets acquired include equip-
ment and inventory. The Liquamelt sys-
tem is expected to generate less than $1
million in revenue in 2011. The financial
results of this business will be included
in the H.B. Fullers North America oper-
ating segment. The Liquamelt adhesive
system will be available exclusively from
H.B. Fuller. Liquamelt adhesive is flow-
able at room temperature and creates a
fast-bonding, high-performing adhesive
solution. It enables room temperature
storage and handling of adhesive, where
today traditional hot-melt tank and hose
temperatures reach as high as 350 de-
grees Fahrenheit (180 degrees Celsius).
Liquamelt adhesive contains greater
than 40 percent renewable raw materi-
als, allows for significant mileage im-
provements and results in reduced
overall energy consumption, according
to the company.
Ebbinghaus Verbund GmbH
acquires Greenkote license
Greenkote Plc, a global coating technol-
ogy company, has sold an applicators
and supply license to Ebbinghaus Ver-
bund GmbH, a specialized metal surface
coater and finishing company of Solin-
gen, Germany. Ebbinghaus has begun
production of metal coating operations
utilizing the Greenkote patented
Thermo-Diffusion coating technology in
March 2011. The new coating line is lo-
cated at the Ebbinghaus Styria
facility in Graz, Austria to en-
hance anti-corrosion capabili-
ties for its current E-Coat,
powder and wet paint finishing systems
for fasteners and formed metal compo-
nents supplied to the automotive, indus-
trial and construction markets.
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Altana acquires can end
sealants business of
Watson Standard
Adhesives Company
The specialty chemicals Group Altana has
acquired the can end sealants business for
the metal can packaging market of U.S.-
based Watson Standard Adhesives Com-
pany (WSAC). By way of an asset deal,
Altana primarily acquired customer rela-
tionships, products, know-how and inven-
tories. WSACs can end sealants business
will be integrated into the ACTEGA Coat-
ings & Sealants division. The former
WSAC can end sealant products will be
produced at ACTEGAs existing site near
Philadelphia and incorporated into
ACTEGA Artstica business.
Kelly-Moore Paints opens Paso
Robles store
Kelly-Moore Paint Company, Inc., has
opened a new store in Paso Robles,
CA/USA. This marks Kelly-Moores
fourth store in the region. It also has
stores in Atascadero, San Luis Obispo
and Santa Maria. Keith Swank will man-
age the new store, which offers the com-
plete Kelly-Moore paints and stains
portfolio, as well as sundry items.
Among the offerings at the Paso Robles
store are Kelly-Moores two zero VOC,
low-odor paint linesEnviro Coat and
Green Coat. Also available is Kelly-
Moores Renewal Palette, a recently in-
troduced color collection of 30 paint
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J.D. Power and Associates says overall
customer satisfaction with interior paint
improves from 2010
Do-it-yourselfers indicate they are notably more satised with
interior paint brands in 2011, compared with 2010, according
to the J.D. Power and Associates 2011 U.S. Interior Paint Sat-
isfaction Study.
The study, now in its fth year, measures customer satis-
faction among those who have purchased and applied interior
paint during the past year and examines six key factors of the
painting experience: application, product offerings, durability,
price, design guides and warranty/guarantee.
Overall satisfaction with interior paint brands has increased
considerably to an average of 770 on a 1,000 point scale in
2011 from 754 in 2010. Satisfaction has increased in ve of
the six factors included in the studyall except design guides.
The most notable improvements have occurred in the warranty,
product offerings, application and durability factors.
Benjamin Moore ranks highest in customer satisfaction with
interior paint with a score of 791 and performs particularly well
in three of the six factors: application, product offerings and
design guides. Following Benjamin Moore in the rankings are
Porter (789) and Sherwin-Williams (778).
The highest-performing brands in the study also benet
from the highest levels of customer loyalty, said Christina
Cooley, senior manager of the real estate and construction in-
dustries practice at J.D. Power and Associates. Among cus-
tomers of some of these brands, the proportion who say they
denitely will purchase the brand of paint again averages as
high as 50 percent, which is considerably greater than the in-
dustry average of 36 percent.
The study nds that a majority of customers54 percent
rely primarily on their past experience with paint brands when
shopping for interior paint. More than one-fourth (26 percent)
say they rely on recommendations from store salespersons,
family and friends or a contractor or designer professional. An
additional 10 percent of customers consider paint brands pri-
marily based on the in-store product displays.
Its particularly important for consumers to do their research
prior to purchasing paint at a retailer; with brands constantly
introducing new product lines, customers may limit themselves
if they dont consider the new offerings available, said Cooley.
Do-it-yourselfers are much more likely to be delighted with
their painting experience if they rst explore the brands avail-
able and narrow down their choices to the ones that will best
meet the specic needs and specications of their project.
The study also nds that paint customers choose a paint brand
primarily based on past experience, quality and color and texture.
Many manufacturers have mobile apps and websites
that can help with product selection, and an increasing num-
ber are offering inexpensive paint samples that allow cus-
tomers to test the paint on the actual surface and in actual
lighting conditions, said Cooley. Paint shoppers should
visit the retailers that carry those specific brands that will best
meet their needs. This may mean visiting a couple of differ-
ent retailers, since many only carry a limited brand selection.
In addition, shoppers will want to purchase from a retailer
that provides helpful advice.
The study ndings also include the following key trends:
A majority of customers in 2011 indicate they applied the
paint themselves (82 percent). However, more customers in
2011 say they hired a painter or handyman to apply the paint
for them (16 percent), compared with 2010 (11 percent).
More than one-half of paint customers (53 percent) say
they do not apply primer to their walls prior to applying
the rst coat of paint. However, the percentage of cus-
tomers who purchase paint that includes primer has in-
creased from 12 percent in 2010 to 17 percent in 2011.
Forty-eight percent of customers say they painted a bed-
room; 37 percent say they painted a living room and 33
percent painted a bathroom.
The 2011 U.S. Interior Paint Satisfaction Study is based on
responses from more than 8,900 customers who purchased
and applied interior paint within the previous 12 months. The
study was elded between March and April 2011.
|
15
color schemes. The Paso Robles store is located at 611 Cre-
ston Road. For more information call 805.239.1285.
BASF launches two new sites for car enthusiasts
BASF has launched two new web sites for car enthusiasts and cus-
tom car painters. For car enthusiasts www.basfpaintnews.com pro-
vides visitors with automotive fnishing resources, including industry
news stories, photo galleries and videos of custom designed cars
painted with BASF lines of paint including Glasurit, R-M and
Limco. BASF also launched www.carizzmacolor.com, which is ded-
icated to the companys R-M Carizzma Color line of automotive
fnishes, that features downloadable literature with educational in-
formation to help car painters achieve maximum results, industry
information about Carizzmas colors, as well as video footage and
photo galleries featuring cars and hot rods painted with the colors.
Rhino acquires Concrete Solutions Inc.
Rhino Linings Corp., a manufacturer of polyurethane, polyurea,
polyaspartic and epoxy coatings, has acquired Concrete Solu-
tions Inc., a manufacturer of a range of materials and systems
for the restoration, protection and decoration of concrete.
Concrete Solutions, based in San Diego, is a supplier of
stamped concrete overlays, decorative-resurfacing applications,
stains, dyes, stencils and other products.
Concrete Solutions will relocate its operations to the Rhino
Linings facilities in San Diego. Bart Sadleir, Concrete Solutions
current general manager of operations and training will oversee
the Concrete Solutions division as general manager, Rhino Lin-
ings said.
Concrete Solutions manufactures a wide range of concrete re-
pair and resurfacing products and systems for industrial, com-
mercial and residential applications.
This acquisition strengthens our commitment to be one of
the leading concrete coatings solution providers by expanding
our current product line and offering the best products avail-
able, said Pierre Gagnon, Rhino Linings president and CEO.
With the expanded use of concrete in both the residential and
commercials markets, we want to take a leadership position in
the concrete restoration business.
Privately held Rhino Linings manufactures sprayed and/or
rolled urethane, polyaspartic and epoxy coatings and linings for
industrial, municipal and residential applications. The companys
business units include Rhino Linings, Rhino Vehicle Protection,
Rhino Industrial, Rhino Epoxy, Rhino Concrete Solutions and
Rhino Military.
H.B. Fuller opens Nanjing manufacturing facility
H.B. Fuller Company has opened its manufacturing facility in Nan-
jing, China. The new plant is the frst multinational reactive adhe-
sives plant in China and is located in the Nanjing Chemical
Industrial Park. This facility and the companys regional technical
center in Shanghai will collaborate to serve the Asia Pacifc region.
H.B. Fullers Nanjing facility will produce urethanes and other re-
active chemistries for customers in the construction, flter, fexible
packaging, solar, textile, window and woodworking markets. CW
An event co-organized by:
Association Franaise des Techniciens des Peintures,
Vernis, Encres dimprimerie, Colles et Adhsifs
International Exhibition & Congress
for the paint, printing ink, varnish, glue and adhesive industries
PARIS
France
27
29 September 2011
GET YOUR FREE BADGE NOW!
www. eur oc oat - expo. c om
your invitation code: PAR19
Patent No. U.S. 7,812,079 B2
Valspar Sourcing, Inc. has been granted
a patent for a coating composition com-
prised of a latex polymer comprised of a
surfactant and polymer particles emulsi-
fied or suspended in an aqueous medium;
and at least 1% by weight based on poly-
mer solids of a coalescent having the for-
mula: R1(C(O)XrO)nR2,
wherein: R1 is an organic group having
at least 3 and less than 100 carbon
atoms, wherein the organic group is an
aliphatic group, alicyclic group, hetero-
cyclic group, or combinations thereof: X
is a divalent organic group; r is 0 or 1; n
is 1 to 10; and R2 is hydrogen or an or-
ganic group having less than 100 carbon
atoms; with the proviso that R1 and R2
together do not include any aliphatic un-
saturated carbon-carbon bonds; and
wherein the coalescent has a volatile or-
ganic content of less than 15%, is not re-
active with the latex polymer, and is
dispersible in the coating composition
and assists in the formation of a contin-
uous coating or film from the latex par-
ticles after applying the composition to a
surface and allowing it to dry.
BASF patents pigment
composition
Patent No. U.S. 7,811,375 B2
BASF Corp. has been granted a patent
for a heated mixture comprised of from
approximately 1% to 46% by weight of
lithopone having a refractive index
greater than 1.8; and from 54% to 99%
by weight of a dehydroxylated kaolin,
wherein when the dehydroxylated kaolin
is comprised of metakaolin, the heated
mixture has a GE brightness equal to or
greater than 90% and a Hunter yellow-
ness index of less than 11, and when the
dehydroxylated kaolin is comprised of
fully calcined kaolin, the heated mixture
has a GE brightness greater than 90%
and a Hunter yellowness index of less
than a 7. The heated mixture is formed
by mixing hydrous kaolin having a GE
brightness of 88 or more and a refractive
index from 1.56 to 1.58, and the high re-
fractive index pigment, and heating at a
temperature from 760 C to 1150 C,
and the heated mixture has a particle
size distribution where at least 80% to
90% by weight of the particles have a
particle size of 2 microns or less and less
than 5% by weight of the particles have
a particle size of 0.2 micron.
BASF Coatings patents aqueous
multi-constituent coating
Patent No. U.S. 7,812,088 B2
BASF Coatings GmbH, has obtained a
patent for an aqueous multicomponent
coating material comprised of (I) an aque-
ous component comprised of a mixture
product of: (A) at least one secondary
aqueous dispersion of at least one
(meth)acrylate copolymer containing on
average per molecule at least one iso-
cyanate-reactive functional group, (B) at
least one primary aqueous dispersion of at
least one (meth)acrylate copolymer con-
taining no isocyanate-reactive functional
group and having a number average mo-
lecular weight Mn of between 100,000
and 3,000,000 Daltons, and (C) at least
one pigment and a fller, wherein the
weight ratio of (meth)acrylate copolymer
(A) to (meth)acrylate copolymer (B) in
component (I) is from 10:1 to 1:3; and
also (II) a component comprised of a
crosslinking agent comprised of at least
one polyisocyanate, wherein the coating
has a popping limit greater than 100 m.
PPG patents coating with
modied epoxy resins
Patent No. U.S. 7,812,101 B2
PPG Industries has been granted a
patent for a modified epoxy resin com-
prised of the epoxy functional reaction
product of resin and an epoxy resin fur-
ther reacted with a compound having
one or more hydroxy reactive groups,
wherein the compound having one or
more hydroxy reactive groups is com-
prised of polyisocyanate.
Paint for detection of corrosion
and warning of chemical and ra-
diological attack
Patent No. U.S. 7,780,913 B2
Lawrence Livermore National Security,
LLC has been awarded a patent for a sys-
tem that warns of encounter of radiolog-
ical substances, comprised of an
unmanned aerial vehicle, a discrete view-
ing surface on the unmanned aerial vehi-
cle, a paint operatively connected to the
discrete viewing surface on the un-
manned aerial vehicle, an indicator ma-
terial carried by the paint that provides a
direct or instrument-assisted visual indi-
cation of radiological substances en-
countered by the unmanned aerial
vehicle, wherein, the indicator material
carried by the paint includes scintillation
pigments that produces luminescence
when exposed to radiological substances
and produces a direct or instrument-as-
sisted visual indication of the radiologi-
cal substances on the paint on the
discrete viewing surface on the vehicle,
and a camera operatively connected to
the unmanned aerial vehicle for monitor-
ing the paint on the discrete viewing sur-
face on the unmanned aerial vehicle.
Imerys Pigments patents ne
clay kaolin
Patent No. U.S. 7,806,978 B2
Imerys Pigments, Inc. has been granted a
patent for a composition comprised of
kaolin having a shape factor ranging
from 32-49, wherein at least approxi-
mately 85% by weight of the kaolin has
an esd of less than 1 m, the amount of
the kaolin having an esd of less than 0.25
m ranges from 35% to approximately
60% by weight. CW
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Valspar patents low VOC coating
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NACE Coating Inspector Program (CIP)
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the three level program utilizes classroom lecture and hands-on
practice labs to teach inspection concepts to a variety of coatings
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CIP Level 1 Course Highlights:
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RPM International Inc. has agreed to in-
crease its minority ownership interest in
Kemrock Industries and Exports Ltd., a
fully integrated fberglass reinforced plas-
tic composites manufacturer with more
than $200 million in annual sales located
in Vadodara, Gujarat State, India, from
aRPM International Inc. has agreed to in-
crease its minority ownership interest in
Kemrock Industries and Exports Ltd., a
fully integrated fberglass reinforced plas-
tic composites manufacturer with more
than $200 million in annual sales located
in Vadodara, Gujarat State, India, from
approximately 14.9 percent to 15.1 per-
cent. As a result of this agreement to in-
crease its ownership interest above 15
percent, RPM is required under Indian
law to commence a public offer for up to
an additional 20 percent of the outstand-
ing shares of Kemrock.
RPMs increased ownership of Kem-
rock signals its continued support and
confdence in the company and its man-
agement, led by Kemrocks founder and
managing director, Kalpesh Patel, and fur-
ther solidifes RPMs position as a long-
term investor in Kemrock.
Weve had a long-standing partner-
ship with RPM and we welcome this ad-
ditional investment as a means to further
our business relationship, said Patel.
Traded on the Bombay Stock Ex-
change Ltd. and the National Stock Ex-
change of India Ltd., Kemrock is Indias
largest composite exporter, with its prod-
ucts sold in more than 50 countries world-
wide. It manufactures pultruded profles;
gratings; windmill blades; thermosetting
resins; rail coach interiors and exteriors;
cable management, piping and access sys-
tems; lighting poles and carbon fber.
As we envisioned when we made our
initial investment in Kemrock in 2006, it
has been a key strategic business partner
for RPM in India, said Frank Sullivan,
RPM chairman and chief executive.
Kemrock has provided us with a plat-
form that we have leveraged to increase
our presence in the rapidly growing In-
dian marketplace and vibrant Asia-Pacifc
region. We expect that this relationship
will only continue to fourish.
Valspar reports $992.7 M sales
in second quarter
The Valspar Corporation reported its re-
sults for the second-quarter ended April
29, 2011. Second-quarter sales totaled
$992.7 million, a 23.5 percent increase
from the second quarter of 2010. Second-
quarter adjusted net income per share in-
creased to $0.64 in 2011 from $0.61 in
2010. Second-quarter adjusted net income
per share in 2011 excludes $0.05 per
share in acquisition-related charges and a
$0.01 per share charge related to restruc-
turing actions. Net income for the second
quarter of 2011 was $56.3 million and re-
ported earnings per share were $0.58. Net
income for the second quarter of 2010
was $61.7 million.
The company announced restructuring
actions related to improving the proftabil-
ity of its Wattyl acquisition and further re-
ducing the cost structure of its global wood
product line. These actions are expected to
result in charges to earnings of $0.30-$0.35
per share over the next 12 months and gen-
erate annual savings of $0.12-$0.14 per
share by fscal 2013.
We were pleased with our improved
sales and earnings performance for the
quarter, a particularly solid accomplish-
ment given the strength of our results in
the second quarter of 2010, said
William Mansfield, Valspar chairman
and chief executive officer. Double-digit
top-line growth resulting from acquisi-
tions, pricing and the continued success
of our new business efforts helped to
mitigate the impact of substantially
higher raw material costs. We are con-
tinuing to raise our selling prices and
taking steps to further reduce our cost
structure while maintaining investments
in our brands and technology. We con-
tinue to expect fiscal year 2011 adjusted
net income per share in the range of
$2.45 to $2.65.
BASFs sales in all segments
drive dynamic growth in rst
quarter
BASF has had a powerful start to 2011.
Capacity utilization rates in the companys
plants were good; in particular, demand in
the chemicals business (Chemicals, Plas-
tics, Performance Products, Functional So-
lutions) increased compared with the same
quarter of the previous year. Sales grew by
25 percent to 19.4 billion. The Cognis
businesses acquired in December 2010
made a signifcant contribution to this sub-
stantial sales growth.
Net income increased by 1.4 billion
to 2.4 billion. Earnings per share were
2.62 in the frst quarter of 2011 com-
pared with 1.12 in the same period of
2010. Adjusted for special items and
amortization of intangible assets, earnings
per share amounted to 1.94 (frst quarter
of 2010: 1.32).
Sales in Europe were 24 percent higher
than in the same period of the previous
year. Demand for chemical products con-
tinued to be high. As a result of higher
volumes and prices, income from opera-
tions before special items rose by 581
million to 1,832 million, sharply exceed-
ing the level in the same quarter of the
previous year.
In North America, sales grew by 21
percent in U.S. dollars and 22 percent in
euro terms. Compared with the frst quar-
ter of 2010, earnings improved by 64
million to reach 393 million.
Sales in the Asia Pacifc region rose by
28 percent in local-currency terms and by
33 percent in euro terms. Earnings im-
proved by 106 million to 416 million
as a result of higher prices and volumes.
In South America, Africa, Middle East,
sales were up year on-year by 20 percent
in local-currency terms and by 25 percent
in euro terms. Earnings increased by 27
million to 91 million. CW
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RPM increases minority interest in Indian
composites company
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The International Paint and Printing Ink
Councils (IPPIC) second Global Paint &
Coatings Industry Market Analysis Re-
port (2009 - 2014) is now available. This
research report offers insight into the size,
growth rate, market dynamics, customer
and competitive movements, and impor-
tant trends and driving forces within the
global paint and coatings industry.
Compiled by researchers at Orr &
Boss the new report provides more de-
tailed information on specifc countries
and major regions. In addition, a new
chapter is included focusing on raw mate-
rials used for various coatings products
entering the market. This new content fo-
cuses on the volume, value, trends, driv-
ing forces and regulatory developments
related to those raw materials.
As it did before, the report covers the
three primary categories of coatings
Decorative, OEM and Special Purpose
and the many sub-segments within each
of these categories.
The recent recession has caused sig-
nifcant disruption in the global coatings
market. Some regions and segments of the
industry have suffered major declines, and
some end-use market segments have un-
dergone considerable regional shifts. As a
result, many coatings industry partici-
pants have had to adjust their short- to
mid-term operating practices and market-
ing strategies and while some companies
have been forced into survival mode.
The single-volume Global Paint &
Coatings Industry Market Analysis Report
(2009 - 2014) is packed with information
including charts, graphs, tables and other il-
lustrations. Anyone in need of solid, up-to-
date information about the global coatings
marketplace will beneft from this report.
Purchase a copy of the new Global
Paint and Coatings Industry Market
Analysis Report (2009 - 2014) online at
www.paint.org/publications/management-
information/item/124-global-market-
analysis-2009-2014.html, or contact
IPPICs John Hopewell for more informa-
tion at jhopewell@paint.org or (202) 462-
6272 ext. 226.
Industrial paints and
varnishes market poised
to grow in Europe
According to Oliver Kutsch, chief execu-
tive offcer of Ceresana Research, the
paints and varnish industrial segment is
poised to increase to 27.7 billion over
the next seven years. The products prevent
homes, vehicles and other valuable assets
from corroding or aging. The institute that
conducts market surveys is putting to-
gether a report on this segment in Europe.
The report says that the transport seg-
ment represents less than eight percent of
the paint and varnish market, but adds to
nearly 15 percent of its value. Poised to
grow comfortably are car series paints, re-
fnish coatings and ship paints. The segment
of industrial varnishes in Russia, Poland
and Turkey occupys second position. Coun-
tries in Western Europe like the Nether-
lands are estimated to grow more than 1.6
percent annually. Powder coatings, acryl
varnishes and epoxy-based products are
also increasing in signifcance.
The share of the building and con-
struction industry is expected to dip to 56
percent by 2018 from 59 percent in 2002.
Dispersion paints sales are however look-
ing up in Eastern Europe.
Most products are solvent-free and
eco-friendly and are ideal for steel con-
tainers or to be applied as internal coat-
ings. This reduces VOC emissions. Many
companies are endeavoring to develop
products with special features including
nanotechnology in antibacterial coatings,
which require self-cleaning.
The report also includes an analysis of
various coating products in 30 European
countries for products in terms of demand
and supply, import, export and revenue. All
application felds have been studied indi-
vidually, including construction, wood pro-
cessing and transport, plastics coatings,
varnishes to prevent corrosion, and ceram-
ics and glass coatings. Volume II carries a
catalogue profling 138 producers. For
more information visit www.ceresana.com.
Painting and wall covering
contractors
The U.S. painting and wall covering con-
tractors industry includes more than
30,000 establishments (single-location
companies and branches of multi-location
companies) with combined annual revenue
of approximately $20 billion, according to
a new report entitled, Painting and Wall
Covering Contractors, released by Re-
search and Markets Ltd. Major companies
include FD Thomas, North American Coat-
ings and Long Painting. The industry is
fragmented. Building construction, renova-
tion and maintenance drive demand. The
proftability of individual companies de-
pends on effciency of operations. Large
companies can have advantages in eff-
ciency by working multiple projects con-
currently. Small companies can compete
effectively by specializing in unusual or dif-
fcult applications and providing superior
customer service. The industry is labor-in-
tensive: average annual revenue per worker
is about $100,000. Major services are
painting the interiors and exteriors of build-
ings, and installing or removing wallpaper
(paperhanging). Other services include
wall surface preparation and repair.
Painters use brushes, rollers, and/or
sprayers to apply a base coat of primer and
usually two coats of paint. Skilled contrac-
tors achieve special fnishes by hand or by
using paint with texture-creating ingredi-
ents like sand. Paperhangers apply sizing to
walls and measure and cut wallpaper into
long strips. Surface preparation readies
walls for paint or wallpaper, typically in-
cludes cleaning, and may involve removing
old paint and wallpaper. Most painters fll
and sand surface irregularities. Many con-
tractors work only on walls that are paint-
ready or that require minimal preparation.
For more information visit
www.researchandmarkets.com. CW
IPPIC publishes Global Paint & Coatings
Industry Market Analysis Report
19 Market Reports0611:Market Reports 5/31/11 12:56 PM Page 19
20
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Pipe Coatings Market
Offers Growth Opportunities
International Coatings Scene Europe
by Sean Milmo
European Correspondent
milmocw@rodpub.com
B
y 2030 around 70 percent of the Europes
energy requirements is predicted to come
from abundant reserves of gas in Russia,
the Artic and the neighboring areas of southeast
Asia and North Africa. Also to the European
Unions 27 member states, gas has the added at-
traction of having lower CO2 emissions than
other fossil fuels so it will help the EU fulfl its
commitments to reduce greenhouse gases.
To supply this gas to the densely populated
areas of Western Europe long-distance steel
pipelines covered externally and internally
with large quantities of anti-corrosion coatings
are having to be built. In addition increasingly
sophisticated coatings are required for piping
for the production of gas, as well as oil, from
deep reservoirs in the North Sea, Siberia and
the Artic.
The frst phase of a 7.4 billion ($10.4 bil-
lion), 1,224-kilometer gas pipeline, called Nord
Stream, from Russia under the Baltic Sea to
northwest Europe was completed earlier this
year with the second and fnal phase due to be
fnished in late 2012.
In addition even longer gas pipelines are being
planned to deliver gas from Russia and southeast
Asia to parts of eastern and southern Europe.
Demand in Europe for pipeline coatings now
accounts for 19 percent of the worlds total of
around $5 billion, second to Asia with a 23 per-
cent share but higher than North America with
17 percent, according to a report on the global
steel pipe coatings market by Applied Market
Information (AMI), a market research company
in Bristol, England.
Steel pipeline coatings are becoming one of
the Europes fastest growing major coatings sec-
tors. Coatings make up around one to three per-
cent of the total cost of a pipeline.
Demand for pipeline coatings in Europe is
not increasing as fast as that in Asia where it is
at a double digit level, while in Europe it is
around the middle single digit level, said Noru
Tsalic, an AMI consultant. But steel pipeline
coatings demand in Europe is higher than the
average for coatings as a whole in Europe and
well above current GDP levels in most of the re-
gion. Furthermore this strong demand is likely
to continue for some years because of the many
more gas pipelines being planned.
Europes need for
secure energy
supplies is making
it increasingly
dependent on
imported natural
gas, which is a big
boost to companies
producing coatings
and their raw
materials for steel
pipelines.
20-21 Europe0611.qxp:International Coatings Scene 5/31/11 3:49 PM Page 20
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21
The European market for steel pipeline
coatings is supplied by two groups, inte-
grated pipeline makers who have their
own coatings operations and independ-
ents who specialize in coatings formula-
tions and raw materials as well as services
related to them.
However the independents with their
expertise in coatings chemistry and in the
on-site or feld application of coatings are
able to take advantage of the increasing
need for more complex technologies.
With the Nord Stream project, two in-
tegrated pipe suppliersEuropipe of Ger-
many and OMK of Russiaare
providing the primary external and inter-
nal coatings. But the intricate task of ap-
plying concrete coatings to the pipes
across the Baltic Sea to make them heavy
enough to sink to the seabed is being
done by the independent EUPEC
Pipecoatings of France. It has organized
the logistics of having the concrete coat-
ings applied in specially constructed coat-
ings plants in two Baltic Sea ports.
In the gas and oil exploration and pro-
duction sector in the North Sea, Siberia and
yet-to-be-exploited Artic, there are and will
be much more opportunities for niche
players able to provide coatings for specifc
functions in diffcult environments.
In offshore, deep-sea oil exploration,
for example, there is a need for an exten-
sive bending of pipes. Customers are re-
questing highly fexible coatings, said
Sean Cornerford, technical services man-
ager for pipe coatings at LyondellBasell, a
leading polyolefns producer.
Also in deepwater operations more use
is made of insulations materials in coat-
ings to provide resistance against the ef-
fects of high pressure and high
temperature environments (HPHT).
The integrated pipe manufacturers
have been increasing their volume sales
faster but the revenues of the independ-
ents have been going up more quickly be-
cause they can provide added-value,
higher-end products, said Tsalic. They
can respond to the technological require-
ments of harsher environmental condi-
tions in deep waters where much of
offshore oil and gas is now produced.
Socotherm of Italy, one of Europes lead-
ing independent pipeline coatings produc-
ers and a specialist in deepwater insulation
coatings, went into administration last year
after being fnancially overstretched by the
costs of international expansion. It is now
majority owned by two equity funds.
Pipeline coatings companies can have
problems gaining a worldwide presence
because of the way that two basic tech-
nologiesfusion bonded epoxy (FBE) and
layered polyolefnsdominate different
regions. North America is the stronghold
of FBE and Europe polyolefn systems.
The reasons seem to be historical, said
one coatings technical manager. The way
both regions have stuck to the same basic
technology shows the innate conservatism
of the sector. But it also demonstrates the
tremendous fear of things going wrong as a
result of pipeline ruptures and accidents,
which can cost enormous sums of money.
In Europe gradually polymers other
than polyolefns are being introduced into
the sector, like polyurethanes, polyamides
and powder coatings. But trials of new
coatings systems and materials, often in
partnership with equipment manufactur-
ers, can take several years before they are
launched on the market.
Borealis, one of Europes largest poly-
mer producers, started developing in 2006
materials and an application machine
with KWH Pipeline Technology of Fin-
land for coating feld pipeline joints in
which molten polyethylene is used. Coat-
ing joints is a crucial part of the pipeline
laying process because the welding be-
tween pipe sections is the area where the
most serious ruptures occur.
Full market launch is now under
preparation including the provision of de-
tailed certifcation as required by the major
oil and gas companies, said a Borealis of-
fcial. All the big oil and gas companies
have signalled their interest in the process.
Arkema, a French-based materials pro-
ducer, has joined with Cybernetix, a spe-
cialist in automation and monitoring
systems, to develop a robotic technology
for the internal application of polyamide
11 coatings inside pipelines.
As it looks ahead to a promising fu-
ture, the pipeline coatings sector in Eu-
rope will continue to be mainly a
combination of the two disciplines of
chemistry and engineering. CW
Europe International Coatings Scene
20-21 Europe0611.qxp:International Coatings Scene 5/31/11 3:49 PM Page 21
22
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DuPont Invests in TiO2 at Altamira
International Coatings Scene Latin America
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
D
uPont is making its largest investment
in Latin America to date$500 mil-
lionat its titanium dioxide production
plant at Altamira, in Mexicos Pacifc coast
Tamaulipas state. The new line is expected to
add 200,000 metric tons of TiO2 by 2014.
While the work building a new production
line there continues over the next few years, the
company strategy for customers is increasing
technological assistance to help them use less
product, but better product, according to Paulo
Vieira, the vice president for DuPont titanium
technologies, in Sao Paulo, Brazil. No one can
build up supplies in the delivery chain now; it is
very tight, he said.
The demand for more TiO2 in paint
throughout Latin America, and other develop-
ing countries, has helped the industry recover
from the global slump two years earlier than ex-
pected, Vieira said. Prices per metric ton recently
have risen by approximately $500 to close to an
average of about $3,000.
Feedstock for the Altamira plant will come
from China, South Africa and other countries in
Asia, but no product from Chiles mines, now
under development, are expected to be pur-
chased over the near term, Vieira noted.
Last year, Brazil alone consumed 49,000
MT of TiO2, while Mexico, Central America
and the Andean countries together consumed
108,000 MT, and the Southern Cone countries
excluding Brazil consumed 192,000 MT, for a
total regional demand of about 400,000 MT,
DuPont estimates.
As disposable income in Latin America
grows, the demand for higher-quality paint is
rising quickly, as the demand for lower-qual-
ity paint rose over the earlier part of the past
decade. Part of the credit for this increase in
Brazil is the program now in place to certify
the quality of all paint manufactured in the
country, organized by Abrafati, the national
paint association.
Per capita income in Latin America was esti-
mated at over $11,100 last year, according to
the International Monetary Funds World Eco-
nomic Outlook database. Among the countries
with the highest per capita gross domestic prod-
uct is Argentina, with more than $15,600, fol-
lowed by Chile with nearly $15,000, and
Mexico with nearly $14,300. Brazils per capita
income is about $11,300.
This strong showing is the result of several
years of economic expansion, which as a region
was about 5.7 percent last year, and is expected
to slow to a healthy 4.0 percent this year, IMF
statistics indicate.
In the largest cities in the region, per capita
income is rising more quickly than the national
average. Projections by a PriceWaterhouse study
on global city GDP rankings indicate that per
capita income in Brasilia will rise to $31,600 by
2025, followed by $28,500 in Monterrey,
$26,800 in Buenos Aires, $21,100 in Santiago,
and over $20,000 in Mexico City, Sao Paulo
and Guadalajara. CW
A new $500 million
plant will help
shore up falling
TiO2 supplies.
22 Latin America0611:International Coatings Scene 5/31/11 12:58 PM Page 22
On the heels of its recent launch of the My
Lab system, designed to meet the needs of
designers and architects for all-new color
combinations, ICA Group has unveiled
the My Gloss system. Conceived to fulfll
the increasingly stringent requirements of
the furniture sector, which are based on
the need to achieve high-quality gloss
coatings using cycles that have low levels
of environmental impact, this new system
is ahead of the curve in terms of the color
trends in the world of design, the com-
pany said. The fnal lacquered gloss effects
of the My Gloss system can be obtained
both with colored base coats and with
transparent gloss topcoats, and even di-
rectly with pigmented gloss topcoats.
Specifcally, the My Gloss system is com-
posed of versatile products for the prepa-
ration of the base surface such as primers,
fllers and UV intermediates with 100 per-
cent solid residue. Alongside these, there
are water-based epoxy base coats. In terms
of fnishes, there is a choice of bi-compo-
nent water-based gloss coatings or water-
based UV gloss coatings, all available in
pigmented and transparent versions. In
addition, ICA says the My Gloss system
enables customers to carry out mixed cy-
cles, using solvent-based, styrene-free base
coats and bi-component water-based top
coats. ICA says its My Gloss cycles by ICA
make it possible to reduce VOCs released
into the atmosphere during application by
more than 90 percent.
Specialty Coating Systems
introduces SCS Parylene C-
UVF(TM) conformal coating
Specialty Coating Systems has introduced
a new technology, SCS Parylene C-
UVF(TM), a coating that fuoresces under
a specifc spectrum of UV light, enabling
customers to identify and verify that their
components are protected with SCS Pary-
lene. Traditional Parylene coatings are
ultra-thin and optically clear, making iden-
tifcation of coated components diffcult,
the company said. SCS Parylene C-UVF
coatings are formed when a special com-
pound is incorporated into the deposition
process. The resultant coating is still ultra-
thin, optically clear and maintains the
same electrical, mechanical and physical
properties of SCS Parylene C, but it fuo-
resces under UV light, a characteristic that
companies in the military, defense and
aerospace industries rely on to ensure their
components are protected with Parylene.
Diamond Vogel offers a
premium industrial powder
coating with Agion
antimicrobial protection
Sciessent, creator of naturally occurring
silver-based antimicrobial brand Agion
has partnered with Diamond Vogel, a
manufacturer of industrial coatings, to
offer the Peridium Powder Coatings line.
The new Peridium line brings the quality
and durability that industrial customers
have found synonymous with the Vogel
name, with the added beneft of Agion an-
timicrobial product protection. Agion
technology inhibits the growth and prop-
agation of bacteria on the surface of a
product, adding an important layer of
product protection to equipment and fur-
nishings coated with the new Peridium
powder coating line. Diamond Vogel
makes coatings specifcally formulated to
24
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ICA Group launches My Gloss
topcoats for furniture finishing
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ICA Groups My Gloss system was
launched to serve the stringent de-
mands of the furniture market, which
requires aesthetically pleasing, high
gloss nishes with low environmental
impact.
Diamond Vogels new Peridium Powder
Coatings.
24-25 New Products0611:New Products 6/1/11 3:34 PM Page 24
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25
the manufacturing setting and the cus-
tomers requirements. The new Peridium
Powder Coatingsincluding hybrid, poly-
ester and epoxy technologieswith Agion
technology is a powder coating made
without water or petroleum-based sol-
vents, and is applied electrostatically and
cured through a baking process. This per-
formance feature in Peridium powder
coatings is exhibited in excellent fnal
hardness and abrasion resistance of the
coating, the company said. Agion antimi-
crobial solution provides continuous
product protection by releasing silver ions
to the surface at a steady rate, and is de-
signed to last the useful life of the prod-
uct. Peridium Powder Coatings with
Agion antimicrobial technology are ideal
for healthcare furnishings, ftness equip-
ment, furniture fxtures and many other
industrial applications. The new Peridium
line will be available early this summer
through Vogel sales representatives.
Sherwin-Williams introduces
EnviroLastic AL
Sherwin-Williams has introduced Envi-
roLastic AL, an aliphatic polyurea coat-
ing system that offers excellent color and
gloss retention compared to traditional
aromatic polyureas, the company said.
EnviroLastic AL prevents yellowing and
gloss reduction from UV light and offers
elastomeric performance by bridging
gaps up to 1/8 inch. The combination of
weatherability, crack bridging capability
and adhesion properties make this
USDA-approved, seamless coating system
suitable for interior and exterior
walls and ceilings as well as ex-
terior tanks and silos at manu-
facturing facilities, food and
beverage plants or pharmaceutical clean
rooms. This low-odor, zero-VOC, 100
percent solids coating is also in accor-
dance with SSPC standards for Paint 39,
which stipulate performance require-
ments for a two-component weatherable,
polyurea topcoat. EnviroLastic AL can be
applied at thicknesses of 30-250 mils,
which provides a quick return to service
with a three-minute tack-free time and
24 hours for a full cure. Sherwin-
Williams EnviroLastic polyurea portfo-
lio was introduced to provide a seamless,
durable, yet flexible, coating with pre-
mium adhesion. CW
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Geomet zinc ake technology opens new horizons for corrosion protection
Large R&D resources in NOF Metal Coatings Europe, winner of European Responsible Care Award 2010, have been allocated in
the recent years to the development of the range of Geomet applications. These developments open new possibilities of indus-
trial applications in the eld of protection against corrosion, the company said. Examples are high performing black coatings and
coatings lasting the required life on chassis components. At the same time, NOF said its R&D team succeeded in developing
Geomet chemicals that allow the VOC content of these water-based products to be reduced substantially.
Black corrosion protective coatings for threaded parts and other metal components are requested for design reasons by the
automotive industry as well as in other industrial elds. NOF Metal Coatings Group, a specialist in thin corrosion protective coat-
ing materials, offers two families of black coatings: Geoblack ML and Geoblack 500M obtained by addition to the Geomet
basecoat Plus Black topcoat.
The Geoblack KT family is a new development with basecoat Geomet and
topcoat Geokote Black. This topcoat ensures a high resistance against all
chemicals including strong acids and solvents.
In order to obtain a life lasting zinc-based coating on chassis components
in the automotive industry, it is necessary to apply a sufcient thickness of
coating material, according to the company. Depending on the application, a
range of 15 m to 30 m will give the appropriate protection. As the usual
thickness of Geomet for bulk parts is six to ten m, ways for increasing the
thickness had to be studied, the company said.
A specic product, Geomet 900, has been developed, which enables the
application of 15 m to 30 m in one or two coats. The product development
has been completed together with the application process development. After
alkaline degreasing and without phosphating, the components are dipped in
the Geomet tank and drawn out at a controlled speed. As the product is non-
drip and non-saggging, the drying and curing cycle can start immediately.
Practical trials over two-years and with components of various types and
shapes have proved the potential of this development, the company said. Fuel
ller tubes for instance can be coated with one coat of Geomet 900 by this
process while a black top-coat can be sprayed on the outside part for the color
requirement and for additional protection.
All Geomet black coatings are chromium-free,
water-based and offer a high corrosion resistance:
1000 hours NSS (Neutral Salt Spray Test) without
red rust (Fe corrosion) or white rust (Zn corrosion).
Outdoor weathering tests and vehicle tests have
shown a corrosion resistance performance that
matches the current expectations for chassis parts
in the automotive industry.
24-25 New Products0611:New Products 6/1/11 3:34 PM Page 25
26
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Where Will Coatings Technologies be in 2015?
Business Corner Strategies & Analysis
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
T
he paint and coatings industry has
evolved over many years in a marketing
culture that has failed to protect it
against product value loss. Valued at more than
$21.2 billion in North America, it is a slow
growth industry with low growth numbers that
track gross domestic product (GDP) rates.
Consolidation has dramatically shrunken the
supplier and formulator base of the industry,
which has also witnessed a staggering loss of
business in North America due to the offshore
movement of OEMs. Compared to the Con-
sumer Price Index the paint and coatings indus-
try lost 38 percent of its value in liquid coatings
and 72 percent of its value in powder coatings
over the past 35 years. This loss of value has oc-
curred primarily at the formulator position in
the supply chain.
When gathering intelligence throughout the
industry value chain, accuracy loss during the
product development stage is more than 80 per-
cent, which means that as an industry we are
grossly ineffcient in building the right product.
There have been some bright spots on the
new product development front over the years
where, along with signifcant sales increases,
profts have been sustained. Ex-
amples include electrocoat
technology, UV and EB curable
coatings and nanotechnology-
based coatings.
However, with paint being
such a ubiquitous product that
is virtually everywhere one
looks and often times is a key
driving force when it comes to
consumer purchasing deci-
sions, paints and coatings are
grossly undervalued.
Winners and losers
The $21.2 billion paint and
coatings industry in North
America is divided into three sectors Archi-
tectural, Product OEM and Special Products.
The architectural and special products sectors,
which combined total $14 billion, are relatively
safe from offshore penetration. However, the
same cannot be said for the $7.21 billion prod-
uct OEM sector, which is totally vulnerable
(see Chart 1 below, North America Coatings
Consuption 2010).
The three major sectors of the paint and coat-
ings industry can be further broken down into 33
sub-segments. Of these, three industries infuence
the North American paint market mostHous-
ing Starts and New Construction; Transportation;
and Communications.
When housing starts shrink and transportation
industry sales fall off, all of the coated products
that go in them diminish as well. Chemark knows
from our research that the business sectors with
the largest capitalization tend to win. That is,
when push-comes-to-shove its the oil, chemical
feedstock and big box retail companies that have
more power than paint manufacturers. Paint
makers are squeezed between cost and price pres-
sures from all sides (see Chart 2 on the next page,
Power Position in the Value Chain).
There exists an anomaly of power differences
in the paint and coatings industry with regard to
regional comparisons. In the architectural sector
there is a great difference in proft pools between
Western Europe and the U.S. In W. Europe the
paint retailers and the paint manufacturers share
The third oldest
profession in the
world, the paint
and coatings
industry is
underappreciated
and undervalued
in the dynamics of
its current value
chain activities.
Chart 1
26-28 Business Corner0611 2.75:Business Corner 5/31/11 1:00 PM Page 26
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27
about the same portion in profts. Compar-
atively, in the U.S. retailers capture four
times more of the proft pool than the paint
manufacturers that supply the stores. Why?
(see Chart 3 below, Economic Proft Pools
in the Architectural Coatings Industry)
Marketers are taught to capture as
much of a defned market as possible be-
cause there are EOS (economies of scale)
competitive advantages that will lower
manufacturing, marketing and administra-
tive costs. On paper these advantages
should provide improved profts that can be
reinvested to continue the cycle. Research
shows that as an industry, paint and coat-
ings do not capture value; therefore, the in-
dustry doesnt have the cash engine to
reinvest in R&D, among other things. This
phenomenon is captured in the model es-
poused by Harvards Michael Porter (see
Chart 4 on the next page, Coatings and
Adhesives Margin Power Position).
According to Porters Proftability By
Market Position model, the ML should
be both the volume and proft leader in an
organized market. In this chart, it becomes
apparent who is practicing value market-
ing and those who are not as so-called
market leaders.
Powder coatings as a product line has
suffered the greatest value loss, losing 70 per-
cent of its value over the course of 35 years.
To illustrate, consider the value movement
of white appliance polyester, a specifc appli-
cation of generic powder coatings, from
1995 to 2010 when its value shrunk by 59
percent (see Chart 5 on the next page).
To place this data into proper perspec-
tive and to stay even with the CPI, this same
polyester powder coatings selling today at
$1.28 per pound would have to sell at
$5.50 per pound. A $3.90 per pound loss
has taken place over 15 years. This repre-
sents a value loss three times the current
selling price.
Why did powder coatings rise so fast
within the metal substrate OEM Sector and
fall equally fast in its value proposition?
Simply speaking, its the combination of
these six elements at work:
1. Ease of market entry (low cost of cap-
ital at formulator level);
2. Booming economy (all boats foat
when tide is up/opposite when eco-
nomic tide is low);
3. Too many formulators chasing too
small market growth;
4. Excess capacity at the formulator
level;
5. Little product differentiation (com-
modity problem); and
6. Price to fll capacity (with commodi-
ties, price is the lever).
Considering all types of coatings on a
forced ranking approach, recent research
shows that when price is ex-
cluded, the most important
buying criteria among paint and
coatings customers is product
performance. This is followed
by 12 other elements of de-
creasing value to the customer.
Please note that the Sales Rep-
resentative is last in importance
at number 13. Why would that
be the case? Why, since the rep-
resentative is the face of the
company, is it dead last? (see
Paint and Coatings Customers
Buying Criteria side box)
The answer has to do
with customer expectations.
The customer, like all of us
these days, wants instant
gratifcation in product de-
velopment; problem-solving
technical service; customer
service; and accurate and
timely intelligence in its mar-
ket. The sales representative
is not giving these to the cus-
tomer. (see side bar Paint
and Coatings Customers
Buying Criteria).
The customer is no longer interested in
entertainment. Entertainment is acceptable
only after the job is done. The customer
needs to survive frst and in order to survive
customers constantly require solid intelli-
gence. Unless the sales persons are techni-
cally skilled, combined with market/sales
savvy plus a strong inquisitive energetic atti-
tude, he or she and the company will suffer.
Present and future
The formulator proft squeeze provides
an opportunity for raw material suppliers
to offer systems and thereby gain greater
control over their own destiny as well as the
formulators business.
Led by Rohm & Haas, the supplier
base has fnally decided it no longer can
rely solely on the voice of the customer to
Strategies & Analysis Business Corner
Paint and Coatings
Customers Buying Criteria
1. Product Performance
2. Value
3. Product quality consistency
4. Delivery on time
5. Technical service
6. Customer service
7. R&D capability
8. Trust
9. Company image
10. Marketing capability
11. Communications
12. Management capability
13. Sales representative
Source: Chemark Consulting
Chart 2
Chart 3
direct its R&D since the formulators have unintentionally mis-
led the suppliers because valuable intelligence gathering by the
formulator at the end-user level has been inaccurate.
Suppliers are starting to move around their direct formulator
customer and into the value chain downstream activities in an ef-
fort to improve the quality of product-building intelligence for pur-
poses of developing more frst-time resins, additives, etc. for the
formulators themselves. This tactic is designed to help the formu-
lator by augmenting the understanding of the formulator.
The problem with
the supplier tactic of
going around its for-
mulator customer is
territory jealousy. The
formulator has al-
ways placed a barrier
between its customer
(end-user) and its raw
material suppliers
since one of the cou-
ple of core strengths
the formulator is per-
ceived to have is
channel-to-market customer rapport. The wise formulator, how-
ever, will realize that the supplier must use whatever tactic makes
sense to survive and thrive in a much more complex and competi-
tive world and to go around him is going to take place whether
or not he likes it.
Therefore, the formulator will do well to encourage a trian-
gle relationship combining tactics that extract and compare in-
telligence gathered from any source with their own. This latter
tactic is going to be of major importance in terms of increasing
value throughout the supply chain.
For the foreseeable future, shifts in global power will continue
unless something drastic occurs. Measures to curtail the easy ac-
cess by offshore sources, namely China, into the U.S. could in-
clude prohibitive tariffs on hard goods, which is the course of
action undertaken in Germany. Another option is for Chinas
Yuan to be allowed to foat, which will make their goods much
more expensive, or we could enforce a complementary combi-
nation of the two occurs.
If we dont see a signifcant change in U.S. or Chinese policy the
U.S. will continue to observe an erosion of OEM items to coat. In
addition a major labor pool will be lost resulting in a reduction of
the U.S. tax base, a smaller buyer base and lower GDP growth.
Research indicates that more than 80 percent of the laid off
labor force in all industries in the U.S. shop at Walmart where
more than 80 percent of its products are from China, which is
one of the main reasons why we have laid-off workers in the frst
place. Wheres Andy Rooney when we need him?
There are a lot of positive technologies making their way down
the research and development pipeline. These include functional
paints and coatings sourced from sustainable renewables. Exam-
ples are green biocides capable of continuously eating anything
objectionable that would normally grow on painted surfaces; coat-
ings that grow and replace themselves as environmental infuences
wear at painted surfaces; coatings that react to changes in UV in-
tensities; green coatings that demaculate barnacle build on ships;
and coating systems that digest grease and fngerprint fats.
The paint and coatings industry must use its new innovations
as value levers for differentiation. However, concurrently it is
important that the government is totally educated and impor-
tantly, onboard in a way that proactively helps the paint and
coatings industry. CW
28
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Business Corner Strategies & Analysis
Successful Strategies for Decision-Makers
CHEMARK
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387
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Chemark Consulting Group is
a 30-year-old management
consulting firm that
concentrates on tactical &
strategic activities surrounding
all industries pertaining to coat-
ings, adhesives, sealants,
resins, polymers and additives.
Since 1975, its global clients
include product formulators,
raw materials and application
equipment suppliers and
end-users.
THE
CHEMARK
CONSULTING
GROUP
COATINGS
ADHESIVES
SEALANTS
&
SPECIALTY
CHEMICALS
Chart 4
1995 $2.75/lb
2005 $1.60/lb
Loss Value/vs. CPI $1.15/lb
(loss in value)
2010 $1.28/lb
Loss Value/vs. CPI $1.47/lb
(loss in value)
*A 59 percent value loss vs. liquid white
systems of 32 percent loss in 15 years
CHEMARK CONSULTING GROUP Chart 5
|
29
Industrial Coatings FEATURE
Industrial coatings manufacturers express optimism for the coming year.
by Kerry Pianoforte, Associate Editor
T
he industrial coatings market is beginning to recover from
the recent economic downturn. The strengthening global
economy has led to an increase in newbuilding and main-
tenance in both the private sector and public works projects.
In the protective and marine segments that we serve, we have
seen positive growth over the past year due to the continued
global economic recovery and increased activity in the industrial
sectors, said Narsi Bodapati, vice president marketing, Sherwin-
Williams Protective and Marine Coatings.
Overall the industrial coatings market experienced growth,
with some segments performing better than others. There were
quite a few delays in some projects in specifc segments, however
other areas were less infuenced by the fnancial crisis, said Dim-
itris Likouressis, group protective marketing manager, Hempel.
Energy demand and supply regardless if it is based on fossil
fuels, on renewables, such as wind or even nuclear, will continue
being the key question during the coming decades, Likouressis
said. The growth of the economies in the long-term and despite
the current situation will result in a higher need for metals and for
better infrastructure in terms of transport-related facilities, water
and wastewater networks. All the above represent interesting busi-
ness opportunities for us and we are defnitely looking into them.
The industrial coatings market is comprised of smaller sub-
categories, such as onshore oil and gas, commercial architecture
and industrial maintenance.
In terms of relative size, the marine, oil and gas and general
commercial industrial segments are the largest global sectors we
serve, said Badapati. However, great opportunity is present in
every market in which we operate. Our market segmentation
strategy allows us to understand the customers needs, identify
trendsoften before they are articulatedand provide solutions.
That is how we are pursuing our goal to be the market leader in
each industry we serve.
The commercial architecture and industrial maintenance seg-
ments stand to beneft from high-growth markets. The emerging
markets around the world represent a tremendous opportunity for
protective coatings suppliers, said Badapati. New infrastructure
projects, such as bridges and water treatment facilities, and the
growth of commercial/industrial businesses, are driving the need
for coatings used for asset protection.
The geographic areas that present growth opportunities are
different depending on each segment. It is clear though that China,
India, Brazil and CIS (Commonwealth of Independent States from
the former Soviet Republic) countries will be among those regions
of high growth, said Likouressis. This is also why we are
strengthening our global supply chain with new production facili-
ties in Poland, China, Russia, India and South America.
Protecting assets, and the environment
Industrial coatings must protect substrates in some of the harsh-
est conditions. Environmental legislation has added to the chal-
lenge, by forcing coatings manufacturers to develop durable
coatings that both meet environmental regulations and deliver
outstanding performance.
There has been a signifcant shift away from coatings that
emit higher volatile organic compounds (VOCs) toward more
environmentally friendly alternatives of either waterborne coat-
The
Industrial
Coatings
Market
29-31 Industrial0611:FEATURE 6/2/11 2:55 PM Page 29
ings or solvent-free coatings, said Badapati. We believe this is
a responsible trend and look at it as an opportunity to provide
safer choices to protect our customers and the environment.
Environmental legislation was, is and will always affect the
market of industrial coatings, however Hempel is not waiting
for the legislation to think of the environment, said Likoressis.
From our silicon-based technologies for fouling control in the
marine segment to our solvent-free solutions for practically all
segments, HSE is one of the key drivers of the company devel-
opment paths for the future. As to the water-based coatings,
they will definitely become more and more important in the
coming years. Already today our waterborne systems for the
container industry, where Hempel is the global market leader,
are a major success story.
Sustainable solutions
Industrial coatings manufacturers have been proactive in devel-
oping products that will comply with current and future envi-
ronmental legislation. The Valspar Corporation has
commercialized a water-based technology and application
process developed for the shipping container industry. China In-
ternational Marine Containers (CIMC), the worlds largest con-
tainer manufacturing company, has launched full-scale
production of shipping containers coated with Valspar Aqua-
guard, a water-based and zinc-free container coating technology,
at its Dalian, China factory.
Weve leveraged our 60-plus years of expertise in water-
based coating technology to develop and deliver a superior prod-
uct and application process to the shipping container industry,
said Roeland Polet, Valspar senior vice president, global indus-
trial at Valspar. Our technology allows the industry to improve
its environmental performance by switching from solvent-based,
zinc-containing materials to a water-based, zinc-free coating. Our
solution will also assist manufacturers in lowering their capital
and operational expenses.
The commercialization of Valspar Aquaguard marks Valspars
entrance into the market for shipping container coatings. The ship-
ping container market, a segment with highly specifed technical
and performance requirements, is estimated by Valspar to be ap-
proximately $1 billion globally. Compared to conventional solvent-
based systems used in the industry, calculations based on industry
data show that use of Valspar Aquaguard would reduce solvent
emissions by more than 70 percent. In addition, Valspar Aquaguard
is free of zinc and offers corrosion protection as verifed through
feld testing and independently conducted corrosion tests specifed
by the Institute of International Container Lessors.
Sherwin-Williams has recently launched a number of new
products for the industrial coatings market. We pride ourselves
on being an industry leader in technology and innovative ideas,
and we are constantly launching new products to provide value
and solutions for our customers, said Badapati. Recently we
launched a pair of products to combat the graffti problems
many cities are encountering.
The frst is a clear siliconized coating, Anti-Graffti Coating,
that protects the structure from graffti by simply power wash-
ing it off. The second is a pigmented, low VOC (<100 g/L) water-
based polyurethane, 2K Water-based Urethane Anti-Graffti
Coating alternative that provides excellent color and gloss along
with the ability to wipe off unsightly graffti easily using only a
rag and water-based cleaner.
Sherwin-Williams has also introduced a fexible epoxy lining
for food cargoes, Car-Flex HS Epoxy, that is bisphenol A (BPA)
free. This product offers a safer alternative to its customers that
choose not to use products or linings that contain BPA. It can be
used in rail cars, storage tanks or transportation equipment that
is in direct contact with foodstuffs. These are only a few of the
approximately dozen or so new technologies that Sherwin-
Williams will introduce in 2011.
Hempels latest offering is its coatings for the rotor blades
of wind turbines. Working closely with wind turbine manu-
facturers who are technology leaders in their field, we have de-
veloped what probably is today, the best topcoat for blades in
the world in terms of rain erosion resistance (RET), said Lik-
ouressis. These products protect the blades from extreme
weather conditions, from sand storms in China to rain storms
in the North Sea.
Hempels ultra high solids and speed (UHSS) is a system es-
pecially designed for the wind segment in order to meet the most
strict environmental legislations and at the same time to bring
to another level the productivity of the wind tower manufactur-
ers. This system, which is based on polyaspartic technologies, is
used by major German wind turbine manufacturers with positive
results in terms of productivity gains.
On the supply side
Raw material suppliers to the industrial coatings market have
had to deal with a lot of challengesfrom the global recession
to rising prices. However, all indications are that the economic
situation is improving.
The market is recovering from the 2008 economic decline,
said Raphael Crawford, global marketing director, Dow Coat-
ing Materials. The strengthening of the global economy, urban
expansion, government investment in public works and contin-
ued growth in the energy sector are fueling activity globally that
will require not only more coatings, but coatings that perform at
or above current levels with less environmental impact.
Industrial coatings are applied to substrates in some of the
most challenging environments. Suppliers are meeting the chal-
lenge by listening to their customers and delivering products that
provide performance and environmental benefts.
We believe that customers are looking for improved durabil-
ity, toughness and extended lifecycles for their coatings products,
said Jason Surman, coatings business development manager, Kra-
ton Polymers LLC. Kraton is focused on providing value to coat-
ing performance through improved adhesion and fexibility. By
increasing the durability of coatings, Kraton polymers can extend
the life of the coating, and reduce labor costs of recoating, bring-
ing tremendous value in these applications.
Specialty Polymers reports a very strong interest in emulsions
for high performance coatings, where excellent chemical resist-
30
|
FEATURE Industrial Coatings
|
31
ance, adhesion and corrosion resistance are important. Each of
our industrial customers has a different need, said Steve Reiser,
vice president sales and marketing at Specialty Polymers, Inc.
They are looking for products which meet their specifc appli-
cation, and the performance goals theyve established for their
coating. They want them quickly and they want technical sup-
port through the development process.
Industrial coatings manufacturers have to deal with in-
creasingly stringent environmental regulation. In order to suc-
ceed, they need their suppliers to develop products that are up
to the challenge.
We can only expect more environmental legislation and self-
regulation as we move down the value chain, said Marie-Jose
Dry-Chauvetter, global strategic marketing manager, industrial
coatings, Dow Coating Materials. This is a growing opportunity
for upstream suppliers who can provide innovative technologies.
Its an opportunity that will grow at a signifcantly faster rate
than the overall industrial coatings market. Its already starting
with the trend toward water-based coatings. Water-based tech-
nologies offer a viable alternative to solvent-based technologies
in targeted applications and conditions. However, the route to
attaining low volatile organics (VOCs) can be achieved by more
than one technology or concept. Coatings manufacturers that
partner with technology providers that offer multiple solutions
will be in the best position to grow.
Legislation has started to influence the way end users
view sustainability of their products, added Natalia
Kasyanova, global business and market manager, finishes and
release coatings, DuPont Fluoropolymer Solutions. Many
customers are asking for regulatory documentation to show
coating materials comply with requirements. We believe there
is a trend toward more sustainable offerings. DuPont cur-
rently offers a range of water- and powder-based products.
Coaters are asking about water-based and powder coatings,
and the move to these coatings is just starting. The transition
will take time since there are many variables involved for
coaters to move from solvent-based coatings to water- or
powder-based coatings.
New raw materials
Raw material suppliers to the industrial coatings market are
called upon to meet coatings manufacturers demands for
durable, compliant products.
DuPont is launching a new generation of industrial nonstick
coating systems. They are made with patented DuPont GenX
technology, which enables DuPont to make high performance
fuoropolymers without the use of perfuorooctanoic acid
(PFOA), and to offer coatings with the same nonstick and chem-
ical-resistant properties associated with DuPont coating tech-
nology. GenX technology includes a processing aid with a
favorable toxicological profle.
Dow recently launched Fastrack HE-2706 Acrylic Binder
for traffic paint. This is an emulsion polymer for waterborne
systems that matches the drying speed, durability, hiding and
visibility performance of solventborne systems while releasing
less VOC and using less latex and TiO2. Traffic paints formu-
lated with Fastrack HE-2706 Acrylic Binder allow for VOC
levels as low as 0.8 pounds/gallon. According to Dow, the big-
ger picture benefit, which will be very significant in rapidly ur-
banizing areas, is the ability to mark new roadways faster and
with less traffic interruption.
In addition, Dow has recently launched several new products
stemming from its line of Prosperse Waterborne Dispersions.
The technology driving innovations under our Prosperse Dis-
persions product line is all about broadening low VOC options
to encompass epoxies and other chemistries, said Crawford.
Were achieving this through the use of multiple dispersion
processes, including Bluewave Technology, a proprietary me-
chanical dispersion process developed by Dow for producing
water-based dispersions from a variety of polymers. Were very
excited about this product line because it facilitates lower sol-
vent formulations without sacrifcing any performance charac-
teristics, including key properties like water resistance, hardness
development, adhesion and dry time.
Currently, Dow has commercialized a family of Prosperse Wa-
terborne Epoxies. These are for primer and mid-coat metal ap-
plication. Prosperse Waterborne Epoxies are solvent-free, being
manufactured without the use of solvent, allowing the formula-
tor maximum control and fexibility over the amount of solvent
in the fnal coating product.
Specialty Polymers has a number of new offerings for the in-
dustrial coatings market. RayCryl 4102 is a self-crosslinking
acrylic emulsion for industrial wood coatings. Coatings made
with RayCryl 4102 will provide excellent clarity, superior mar re-
sistance and scratch resistance, and minimal grain raise, accord-
ing to the company. RayCryl 4105 is a self-crosslinking, 100
percent acrylic emulsion for industrial wood coatings. It is specif-
ically formulated to provide a ready-to-use self-sealing system.
RayCryl 4105 provides outstanding mar resistance, early hard-
ness and very high gloss. RayCryl 767 is a hard, reactive acrylic
emulsion for waterborne thermoset clears and enamels. Its
crosslinkable chemistry offers outstanding block and water re-
sistance as well as excellent exterior durability.
Kraton Polymers is looking at ways to use its enhanced rub-
ber segment (ERS) polymers, G1643 specifcally, to help reduce
solvent and VOC levels in the coatings market. G1643 is used
in the elastomeric roof coatings market and offers the best-in-
class roof coatings solution with the lowest VOC level for an
SEBS on the market today, said Surman. We are looking at
how to translate this success into other coating areas.
Further, Kraton is looking at how its functionalized HSBC
(FG) polymers, specifcally FG1901, can be used to improve ad-
hesion to metal and other polar substrates. We are excited about
the opportunities we see around structural steel, tank and deck
applications, said Surman. An example of where FG1901 could
add tremendous value includes wind turbines in the ocean where
coatings applications are rapidly failing in these tougher condi-
tions. Our FG1901 polymer provides excellent adhesion to metal
and very good resistance to salt water, which will help improve
coating performance in that environment. CW
Industrial Coatings FEATURE
32
|
Metallic Pigments
FEATURE Metallic Pigments
Coatings World caught up with Sun Chemicals Dr. Aaron Hollman, Global Product
Manager Effect Pigments, Performance Pigments, and discussed the latest market and
technology trends in the metallic pigments market.
by Tim Wright, Editor
Coatings World: Silver consistently tops the list of most popular
colors for automotive. Are there any colors that are catching up
to silver?
Dr. Aaron Hollman, global product manager effect pigments,
performance pigments, Sun Chemical: Silver has enjoyed the top
spot in automotive coatings for the past decade. It is diffcult to
predict how long this trend will continue because color popu-
larity varies by region. Growing demand for cars in emerging
markets will certainly have an impact on future trends. Fortu-
nately for aluminum manufacturers, consumers in China, Brazil
and India seem to enjoy the sophisticated look of silver.
Coatings World: What about end-use applications? Where is the
strongest demand for metallic pigments coming from? Are there
any up and coming application areas to note?
Hollman: Industrial and automotive coating applications show the
strongest demand for metallic pigments. Emerging areas are con-
sumer coil coating, architectural paint, digital ink and securities.
Coatings World: What are your customers looking for in terms
of new effects and styling options and what technologies have
you developed to answer their needs?
Hollman: Our customers are always looking for fner, brighter alu-
minum pigments. This has certainly been a primary area of focus
of our R&D department. Another area of focus has been to im-
prove the functional properties of larger particle size aluminums.
Some of our new encapsulation technologies allow formulators to
enjoy the sparkle, brilliance, and travel of large fakes while pro-
viding the hiding power and shear stability of smaller fakes.
Coatings World: What are some challenges from a technical per-
spective when dealing with metallic pigments, and what advances
has your R&D lab introduced?
Hollman: Sun Chemical recognizes the importance of developing
technologies geared towards sustainability. One key technical
challenge with aluminum pigments is long-term stability in aque-
ous systems. Our new SunMetallics HydraCirc technology pro-
32-33 Metallic Pigments0611:FEATURE 6/2/11 2:56 PM Page 32
|
33
vides heavy metal-free passivation while maintaining the optical
properties of the base aluminum fake. This new platform will
allow our customers to develop brilliant metallic fnishes using
more environmentally-friendly aqueous systems.
Coatings World: How did the metallic pigments market fare in
2010 compared to years past, and what are expectations for
2011 and beyond? How do you see the market evolving in the
years ahead? What will be the market drivers?
Hollman: The overall metallic pigments market rebounded in
2010 from the crisis burdened prior year. Sun Chemical has seen
excellent growth for metallic pigments sales in the frst part of
2011 and we are cautiously optimistic that the general economic
conditions will remain stable and that this upward trend will
continue. We believe that we are well positioned for long-term
sustainable growth in effect pigments.
Coatings World: What would you say is the greatest challenge
to operating in the metallic pigments market and why?
Hollman: The most important trend impacting the metallic pig-
ments market is that raw material, labor and solvent costs have
all increased signifcantly in 2010. Increasing raw material and
conversion costs require Sun Chemical to not only innovate in
terms of new product platforms and technologies, but also to in-
novate in terms of process and raw material productivity. The
uncertain stability of the current market makes it essential that
we focus our resources on projects that deliver the most value to
our customers. At Sun Chemical, we are dedicated to delivering
quality, service and innovation to our customers.
Coatings World: How are the high-growth markets around the
world impacting business in the metallic pigments market?
Hollman: The high-growth markets provide an outstanding oppor-
tunity for growth. In general, the growing middle-class in these re-
gions provides vast growth potential for all types of consumer
products. For example, China has emerged as a dominant player in
the automotive sector and has as a result, created signifcant demand
for metallic effects for topcoats, trim and interior components. CW
Metallic Pigments FEATURE
With customers looking for more color
options, special effects and sustainable
solutions, Sun Chemical Performance
Pigments recently introduced new prod-
ucts that can meet sustainability needs,
maintain high color strength, provide
more special effects and give added
durability in a variety of harsh conditions
in the automotive, industrial, waterborne
and architectural coatings markets.
One example is the SunMetallics line
of non-leang aluminum ake pigments
for use in solventborne industrial and
OEM coating applications. The product
portfolio includes cornake and silver dol-
lar pigments over a broad particle size
range to allow for formulation of coatings
with excellent hiding power to brilliant
metallic effects and excellent color travel.
At the recent European Coatings
Show Sun Chemical Performance Pig-
ments expanded the SunMetallics alu-
minum pigment product line with a new
encapsulation technology that stabilizes
aluminum ake pigments for use in wa-
terborne formulations. The new encap-
sulation technology provides out standing
stability in aqueous systems without de-
tracting from the optical qualities of the
aluminum ake, giving the metallic look
customers desire in paint formulas, which
are inherently more environmentally-
friendly.
Paint manufacturers looking for pig-
ment dispersions with high color strength,
excellent light fastness, and compliance
with the latest environmentally-friendly
standards required by European legisla-
tion, can now use Sun Chemical Perform-
ance Pigments Sunsperse ECO aqueous
pigment dispersions for waterborne emul-
sion architectural paints. The nine-color
range developed for the in-plant produc-
tion of ready mixed colors, is APEO-free,
VOC-free and resin-free.
Car manufacturers and coatings for-
mulators can expand their color portfolio
with Sun Chemical Performance Pig-
ments Palomar Alpha Blue 60, a reddish
blue high performance effect pigment
for coatings that can maintain its color
properties for years under the impact of
sunlight and other harsh weather condi-
tions. Alpha Blue 60 can be used in both
water and solvent systems for OEM, re-
nish automotive and industrial coatings.
Engineered for use in both solvent-
based and water-based coatings applica-
tions, Sun Chemicals 228-6782 Quindo
Violet 55 pigment is a bluer shade
quinacridone never before seen on the
market. With a hue closer to C.I. PV-23
and bluer than C.I. PV-29 and C.I. PV-19
violets, the unique color shade expands the
color gamut for styling and exhibits high
transparency and an attractive neutral op.
Sun Chemical Performance Pig-
ments also introduced weather resist-
ant grades to its SunGEM pearlescent
effect pigment line originally intro-
duced in 2009. This latest extension of
the SunGEM range now makes this
portfolio of products applicable to the
automotive industry and other exterior
coatings formulations.
SunGEM pigments expand the color
gamut with 10 shades of bold and bril-
liant pearlescent colors with intense high
chroma, exceptional hiding, and brilliant
sparkle. In addition, the magnetic prop-
erties of SunGEM pigments allow for
coatings with three-dimensional effects
with unmatched visual allure.
The SunGEM pearlescent effect pig-
ments line comes in 10 bold new color
shades, including: Light Silver, Gold/Taupe
Interference, Orange, Deep Violet, Rich
Blue, Gold/Turquoise Interference, Green,
Rich Gold/Green Interference, Dark Silver
and Cherry Red.
Sun Chemical Performance Pigments introduces new pigment technology
32-33 Metallic Pigments0611:FEATURE 6/2/11 2:56 PM Page 33
34
|
Green Paintshop
FEATURE Green Paintshop
by Dr. Ing Pavel Svejda, Drr Systems GmbH
E
ffciency and sustainability, these are the great trends of
our time. Natural resources are restricted, and rapidly in-
creasing energy demand, particularly in the growth mar-
kets of the newly industrialized countries, pose great challenges
for national economies. In recent times, vehicles have been rated
according to their CO2 output rather than their fuel consump-
tion. In order to lower this, new drive concepts have been devel-
oped that go as far as electro-mobility. In vehicle manufacturing
as well, solutions are in demand that lower energy consumption
and thus the CO2 emissions, and handle available resources care-
fully. With its Green Paintshop concept, Drr Systems GmbH
provides an integrated solution package for maximum energy
and resource effciency in automobile painting.
In the course of its life, a vehicle emits on average twenty-one
tons of carbon dioxide, which contribute to the greenhouse ef-
fect. About twenty percent of this is already released during pro-
duction. Seventy percent of the energy needed for production is
used in the paintshop. This is the same amount that is consumed
in a city with ffty thousand inhabitants.
Worldwide energy consumption is increasing rapidly. Among
the ten largest consumers, Germany ranks in seventh place, and
all four BRIC states (Brazil, Russia, India, China) are included.
For the frst time, China overtook the U.S. as the largest energy
consumer. A Chinese person, however, uses less energy than in-
dividuals in western countries. Specifcally, the typical Chinese
person uses a ffth of what an American needs and forty percent
of the consumption typical in Western Europe. What happens,
however, if the average Chinese person increases his energy con-
sumption to western levels?
A Contribution to More Energy
Efficiency and Resource Saving
in Automobile Painting
34-37 Green Paintshop0611:FEATURE 5/31/11 1:07 PM Page 34
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35
Society must fnd ways to decrease energy consumption. One
way that is already feasible is the increasing use of regenerative
energies, including the effcient handling of them and of our re-
sources. Drr is committed to this, not only with the concept of
their new campus in Bietigheim-Bissingen, where about two
thousand fewer tons of CO2 are emitted annually by the use of
regenerative energies and by high energy effciency, but particu-
larly by the concept of the Green Paintshop. A beneft for the op-
erator of these technologies is a clear cost reduction.
Before we undertake a tour of Drrs Green Paintshop, lets
take a look at the painting process. The trend today goes towards
so-called shortened, lean processes in which individual process
steps are eliminated. With primerless painting processes, which
are mostly based on waterborne paint technology, the base coat
must take over the primer properties. The special feature of the
three-wet process, where increasingly high-solid paint systems
are used, is that all three paint coats are applied in one painting
line, wet in wet, that is, without intermediate drying. With both
processes, the separate primer painting line, as well as the sub-
sequent dryer, are omitted. The advantages include compact in-
stallations, reduced investment and operating costs and a more
positive ecological balance.
The Green Paintshop
The Green Paintshop is an energy-optimized and resource-sav-
ing paintshop. It includes more than twenty computer-oriented
measures, which are combined to a sustainable overall concept.
This article will only concentrate on some of the most impor-
tant systems.
Every painting process begins with the pretreatment and the
following dip-coating. Here the rotation procedure has prevailed.
For different requirements on system capacity and fexibility, the
RoDip family has available a mechanical version, RoDip M and
an electric version, RoDip E. With the RoDip technology, espe-
cially space-saving layouts can be realized. The missing inlet and
outlet slopes, however, not only shorten the installation length,
but also reduce the tank volumes. This is combined with lower
material and energy costs, the latter are about thirty-fve percent
lower compared with the conventional shuttle. Based on these
advantages and a smaller wastewater amount due to the rota-
tion, a unit cost savings of almost sixteen percent per body is the
result in a sample calculation for an installation with an annual
throughput of 300,000 bodies. This doesnt take into account
the better quality due to minimization of soiling, runners and
drips. More than 20 million car bodies have already been painted
with RoDip.
Let us still stay briefy with the pretreatment. With the multi-
cyclone fltration system by Drr, solid matter particles are re-
moved especially effectively and effciently from the degreasing
and purging baths. In comparison with conventional flter sys-
tems, an energy saving of more than thirty percent is achieved.
The tour now leads to the painting lines and the spraying
processes. The supply and exhaust air operation in the spraying
booths is state of the art. A majority of the energy that is used in
a paintshop is needed for the necessary air preparation, indeed
just less than sixty percent. Recirculation of the booth air would
save a considerable part of this energy. A clearly improved eff-
ciency of the overspray scrubbing as compared with the wet
scrubber and no humidity increase as it occurs during the wet
washout is a pre-condition for that.
Here, Drr breaks new ground with the EcoDryScrubber.
EcoDryScrubber is based on the principle of dry scrubbing
with the aid of limestone powder as a binding agent for the
paint particles. The particle-loaded booth air is guided through
filter modules on whose surface the solid matter is separated
and the air can be recycled into the painting process through
the supply air installation where a small part of fresh air is
added. The fresh air part that is between five and at the most
20 percent, leads in a simple way to constant booth conditions
and it does so widely independently of the exterior climate.
The saturated limestone powder is automatically replaced by
fresh powder depending on the degree of saturation, and can
be used in other manufacturing processes in an untreated state.
In other words: with this new technology there are no paint
sludge accumulations that have to be disposed of as hazardous
waste, no wastewater is to be treated and no chemicals are nec-
essary for coagulation. If one considers the energy balance of
the entire paintshop, 30 percent of the total energy can be
saved by the use of dry scrubbing, related to the painting booth
the savings is 60 percent. The city with 50,000 inhabitants
mentioned at the beginning now shrinks to about 34,000 thou-
sand energy consumers.
The advantages that are only briefy outlined here have al-
ready convinced many customers worldwide. Since the intro-
duction of this technology, Drr has already received orders for
30 lines.
Also, the actual paint application offers numerous possibili-
ties for more effciency and resource saving, especially important
if one considers the great portion of material costs in the total
cost of vehicle painting. For instance, with innovative color
change systems, the color change losses can be reduced to an ab-
solute minimum. Expressed in numbers, in one color change
about 45 milliliters of paint are lost per atomizer. That is already
a relatively good default value. With the EcoLCC innovative
color change system, this value can be reduced to ten milliliters.
Here a large part of the paint material which otherwise must be
Green Paintshop FEATURE
Energy consumption during the production of a vehicle. The paint
shop is the most energy-intensive area.
purged and rejected is used for painting. A further reduction of
the color change loss can be achieved by the use of the EcoBell2
ICC. ICC stands for integrated color changer and it means that
the color changer is built-in directly in the atomizer for a maxi-
mum of six high-runner colors. The paint loss here is as little as
four milliliters. Less is not possible.
A further innovation in the field of application technology
is the new EcoBell3. With this rotating atomizer it is now pos-
sible for the first time to design the exterior charge so com-
pactly that the interior painting of vehicles is possible with it.
The great advantage of this is an essential reduction of the com-
plexity of the application system with waterborne paint. Volt-
age block systems can now be renounced. The EcoBell3 offers
even more, resulting in exterior and interior painting with the
same atomizer, and in this way, new possibilities in the layout
of painting installations. This gives easy, continuous painting
without the interruption frequently necessary with voltage
block systems for the refilling of the atomizer, important in
particular in bumper paintingand of course clearly higher at-
omizer performance. In connection with the lean color changer
EcoLCC and with the new, very compact series nine paint dos-
ing pump, the EcoBell3 offers such an extremely efficient and
compact application system for all applications.
Where can even larger energy volumes be saved in a
paintshop? With the dryer technology and the corresponding ex-
haust cleaning. The compact design of the dryer with an asym-
metrically designed stop zone, integrated air management and
heat recovery in connection with the new, optimized Tarcom V
burner technology by Drr result in another 15 percent. The Tar-
com V burner is designed so that existing installations can be
retroftted, and this fundamentally applies to all systems.
It is not sufficient to develop power-saving and environ-
mentally safe technology as it must also be operated correctly.
For this, Drr expanded their process control system
EcoEMOS by an interesting componentthe software mod-
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FEATURE Green Paintshop
EcoDryScrubber, a water and chemical-free process for overspray
scrubbing. This technology reduces the energy costs of the whole
paintshop by thirty percent.
The material is the largest part of the unit costs in the primer and
topcoat paint area. A middle class vehicle with a hundred and fty
thousand units per annum is considered here.
EcoBell3 is the new atomizer generation by Drr. Exterior charging of
waterborne paints is equally suitable for interior and exterior paint-
ing as for bumper painting.
Thermal exhaust cleaning with the new Tarcom V burner. Low tem-
perature level, adjustable heat exchanger for improved cleaned gas
values, improved temperature distribution in the burning chamber.
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ule EcoEMOS Energy. This tool facilitates the systematic
recording and evaluation of consumption values. For instance,
individual consumption places can be optimized, and super-
fluous ones can be identified and eliminated. In combination
with the working time model saved in EcoEMOS, a systematic
and automated reduction of consumers in production-free
times can be realized. With this new module, Drr with their
long-standing experience offer very practical possibilities for
the energy-conscious and environmentally friendly system op-
eration in an energy-intensive environment.
With new painting installations, so-called greenfield proj-
ects, a conclusive concept saving energy and resources is cer-
tainly easier to realize. Old installations in particular, however,
also offer very great optimization potentials when looking
more closely. For this, Drr offers an assessment that is car-
ried out by designated experts with a long-standing experience
and extensive process know-how. The investigations may be
adjusted to the most different aspects. According to customer
preference, attention is focused on energy and material effi-
ciency, on capacity adaptations, on increase in availability, on
optimum conversion of legal specifications or on quality im-
provement. This way, an existing painting installation can be
made fit again with a manageable investment.
A paintshop is an energy-intensive production area. With the
Green Paintshop, Drr offers a concept that enables an effcient
and environmentally friendly operation of the installation. As a
positive side effect, considerable costs can be saved, a two-digit
million amount, calculated over the model cycle time of seven
years in a paintshop with a 150,000 units per annum. There is no
reason to hesitate with the conversion. CW
Green Paintshop FEATURE
Drr Builds Energy-efcient Green Paintshop
with Integrated Paint Process for BMW
In recent news, Drr inked a deal to construct its Green
Paintshop for the BMW Brilliance Automotive Ltd. joint
venture in Shenyang, China. The automobile paintshop in-
corporates Drr's latest technologies and is to consume
less than 500 kilowatt-hours of energy per car body. That
is a third of the level customary ten years ago. BMW Bril-
liance intends to build an environment-friendly automobile
paintshop in Shenyang. Among other things, the plant will
use the EcoDryScrubber spray booth system, which enables
energy consumption per booth to be reduced by up to 60
percent. At the base paint stage, the RoDip M rotary dip-
coating process saves energy and chemicals through
shorter tanks. Another "green" feature is the so-called In-
tegrated Paint Process, which dispenses with the filler coat
application and subsequent drying phase. Thirty-two Drr
painting robots are being installed for automated paint ap-
plication. They are equipped with the latest atomizer gen-
eration EcoBell3 and the EcoLCC color changer. This
product combination minimizes paint loss on color
changes and shortens the painting process. Other meas-
ures for conserving resources include heat recovery
through heat wheels, waste-heat boilers and the use of a
special membrane for reducing water consumption.
Clear recording of energy consumption data with EcoEMOS.
Buhler Inc.
Plymouth, MN
763.847.9900
Fax: 763.847.9902
Email: buhler.minneapolis@buhler-
group.com
Web: www.buhlergroup.com
Product name: Centex Pearl Mill
The newly combined power of Buhler and
Draiswerke provides users with unique
know-how in all wet grinding and dis-
persing applications. Our equipment and
process solutions are proven, reliable and
tailored to the U.S. market. This is espe-
cially evident in the new full-volume Cen-
tex Pearl Mill with exceptional media
separation and high fow rates. The Cen-
tex is an enhancement of economics and
quality for
countless ap-
pl i c at i ons ,
such as paper
pigments and
printing inks,
paints and
coatings for highly stressed surfaces, or
masses for technical ceramics and for san-
itary or functional ceramics.
CB Mills
Gurnee, IL
847.662.4000
Fax: 847.662.4003
Email: sales@cbmills.com
Web: www.cbmills.com
Product name: DynoMill ECM-AP Series
The current chemical processing climate is
mandating smaller and tighter particle size
distributions in size reduction applications.
To that end, the DynoMill ECM-AP Series
has been designed to provide smaller more
consistent results. The ECM-AP is a fast, ef-
fcient mill for continuous dispersion and
wet fne grinding. Main applications are
paints, inks, pigments, dyes, fllers and agro-
chemicals. The advanced design of the
DynoMill ECM-AP promotes high product
fow rates with material from low to high
viscosity. The design works equally well
with medias of all size range and types. The
clear advantages of the DynoMill ECM-AP
are very high throughput rates, wide range
of viscosities, long screen
life and easily produces
submicron particle sizes.
PLC controls assure easy
operator interface and
include self-diagnosis of
process faults and auto-
matic announcements of preventative main-
tenance schedules.
Glen Mills
Clifton, NJ
973.777.0777
Email: staff@glenmills.com
Web: www.glenmills.com
Product name: Steel Balls and Steel Shots
The second most dense grinding media to
tungsten carbide (15.0 g/cc0 is steel (7.0-
7.9 g/cc). These are used where high solids
loading or high viscosity concerns require
a media that can plough through the sus-
pension and still give a good grind of dark
materials. These are offered in two vari-
eties: steel shot and steel balls bearings
(burnishing balls). For small diameters of
0.2 mm to 2.0 mm, the steel shot in both
Carbon Steel and 300
Series Cast Stainless
Steel are lowest and
durable, if not particu-
larly round. The steel
balls, almost good
enough for a ball bear-
ing, are available from
sizes 0.5mm to one inch (1) in various al-
loys of stainless, chrome and carbon steel.
Hockmeyer Equipment Corp.
Elizabeth City, NC
252.338.4705
Fax: 252.338.6540
Email: sales@hockmeyer.com
Web: www.hockmemer.com
Product name: Micro-Nano-Mill
The most effcient lab media mill for nano-
grinding with 99% recovered
product. Mill features a 2 HP
motor, digital timer and
stainless steel 750 ml vessel.
Media sizes from .3 mm and
smaller. Containment walls
are available in porous poly-
mer, porous metal down to
10 micron and electron beam
drilled down to 100-micron pores.
Lehmann Mills Inc.
Salem, OH
330.332.9951
Fax: 330.332.2208
Email: info@lehmannmills.com
Web: www.lehmannmills.com
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FEATURE Media & Milling Equipment
Here is a look at the latest offerings from select media & milling equipment manufacturers.
For more information on the products listed, please contact the company directly.
Media & Milling Equipment
38-39 Media Milling0611:FEATURE 6/2/11 3:08 PM Page 38
Product name: Three Roll Mill SNSI
Safety Upgrades
Introducing, Lehmanns newest safety pack-
age, designed for all three-roll mills. Nip
point/wash0up sick interlock, life-line
cable safety. Body bar (slow roll guard),
emergency braking, feed roll interlock for
mill run mode, wash-up mode for safe clean
up), see ANSI Standard B65/NAPIM
177.1-2007 for complete explanation.
Myers Engineering
Bell, CA
323.560.4723
Fax: 323.771.7789
Email: cathys@myersmixer.com
Web: www.myersmixer.com
Product name: M850E Basket Mill
Common to basket mills, the M850 al-
lows for a lone tank process eliminating
pumps, hoses and extra mix tanks for
product transfer. The unique design of the
Myers mill allows independent speed
control of both the media and batch agi-
tators. The agitator assists in keeping the
batch homogeneous while waiting for its
next pass through the milling chamber.
Exiting the chamber, the product passes
down the side of a cooling shroud to elim-
inate heat build-up. The Myers dual shaft
design offers users greater fexibility in
both viscosity ranges and batch sizes. Tri-
als are available at the Bell, CA facility.
Netzsch Premier Technologies,
LLC
Exton, PA
610.280.1242
Fax: 610.280.1299
Email: melanie.mchenry@netzsch.com
Web: netzsch.com
Product name: NetzschBeads
The selection of appropriate grinding beads
is of utmost importance for optimizing dis-
persing and wet grinding processes. Net-
zschBeads are ideally suited for Netzsch
agitator bead mills. Netzschs worldwide
network of application laboratories is avail-
able to optimize users process, increase ca-
pacity and energy effciency while
improving product quality. NetzschBeads
are available in attrium stabilized zirconia,
cerium stabilized zirconia, zirconium sili-
cate, glass and steel. ZetaBeads Plus offer
the highest quality and consistency.
ZetaBeads Nano are available in sizes as
small as 30 m. Netzsch is the source for
the optimum selection of machine and
grinding media for any application.
Norstone Inc.
Bridgeport, PA
484.684.6986
Fax: 610.275.2404
Email: sales@nortstoneinc.com
Web: www.norstoneinc.com
Product name: TRAPolene
Norstones TRAPolene tank cover for
minimizing evaporation and preventing
debris from contaminating the batch is
now available
with a shaft slit
and splash guard
so that the tank
can be covered
during the mix-
ing process. The
TRAPolene is lightweight and uses non-
sparking, non-rusting materials of con-
struction. It can be made with a variety of
materials including anti-static, safety or-
ange and acetone resistant.
Schold Machine Corporation
Chicago, IL
708.458.3788
Fax: 708.458.3866
Email: schold@schold.com
Web: www.schold.com
Product name: HBLT Mill
Schold Machine Corporations high vis-
cosity, high body, low temperature media
mill is the frst domestic vertical disk type
mill to grind high viscosity, poor fowing
bases of all colors. Its patent pending de-
sign promotes aggressive grinding, while
doing it at the lowest temperatures ever
attained by its previous mills. This design
technique is even capable of grinding UV
bases with the photoinitiator in situ. The
mills are available in 25, 60, and 100-gal-
lon vertical chamber volumes, and in all
the horizontal mills as well. This HBLT
Mill is available for lab evaluation at the
Chicago facility.
Union Process
Akron, OH
330.929.3333
Fax: 330.929.3034
Email: eli@unionprocess.com
Web: www.unionprocess.com
Product name: Q-03 Circulation Attritor
Union Process, Inc., known globally as a
manufacturer of particle size reduction
and dispersing equipment,
has produced the Q-03, a
small bench-top labora-
tory-sized circulation
grinding mill. This smaller
circulation attritor was de-
veloped so users can per-
form lab trials with the advantage of the
circulation grinding system using much
smaller samples (from gallon to one
gallon). The Q-03 circulation attritor of-
fers all of the advantages of larger labora-
tory or production-sized circulation
attritors including a high circulation
pumping rate, narrow particle size distri-
bution, good temperature control and the
ability to sample and make formulation
adjustments on the fy.
U.S. Stoneware
East Palestine, OH
800.426.8808
Fax: 330.426.1859
Email: info@usstoneware.com
Web: www.usstoneware.com
Product name: Lab Pro 520 VSR
This small lab unit weighs approximately
23 pounds but has a 25-pound capacity.
It measures a mere 12 7/8 wide x 12
5/8 tall x 10
1/2 in depth.
The three posi-
tion idle roller
gives it the capa-
bility to turn var-
ious sized tubes and jars from 3/4 to 6
diameter. Illuminated power switch and
speed control knob are located on the
front for easy operation. Hinged cover
shuts down machine when opened for
safety. Standard machine has an input
voltage of 115-volt single phase; 230 volt
single phase is also available. CW
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Media & Milling Equipment FEATURE
38-39 Media Milling0611:FEATURE 6/2/11 3:08 PM Page 39
Ashland Inc. has agreed to acquire Inter-
national Specialty Products Inc. (ISP), a
global specialty chemical manufacturer of
functional ingredients and technologies.
Under the terms of the stock purchase
agreement, Ashland will pay approxi-
mately $3.2 billion for the business in an
all-cash transaction. ISP, a global supplier
of specialty chemicals and performance
enhancing products for consumer and in-
dustrial markets, generated sales of ap-
proximately $1.6 billion for year ended
March 31, 2011.
According to Ashland, ISP will bring
high-value water soluble polymers and
other advanced technologies into Ash-
lands functional ingredients business, as
well as complementary additives for
Ashlands food and beverage, energy,
coatings, adhesives and water treatment
markets. The acquisition is expected to
significantly strengthen Ashlands func-
tional ingredients active patent portfolio
and its team of research and develop-
ment scientists.
This defning transaction enables us
to signifcantly expand our market posi-
tions in higher margin, higher growth and
less cyclical global markets like personal
care and pharmaceuticals, said Ashland
chairman and CEO James J. OBrien. It
broadens Ashlands presence within at-
tractive growth areas like skin, hair and
oral care, which are large and fast-grow-
ing segments of the $5 billion-plus per-
sonal care specialty ingredients market. In
addition, we expect to more than double
the size of our highest-margin functional
ingredients business.
ISP president and CEO Sunil Kumar
said, We are very enthusiastic about the
opportunity to combine ISP with Ashland.
Both companies have a strong commit-
ment to serving customers with innovative
solutions and technologies. We appreciate
Ashlands passion for this business and we
believe this combination offers tremen-
dous potential for our customers, key
business partners and employees.
DuPont expands TiO2
capabilities, opens production
facilities at Mexico
DuPont announced a comprehensive tita-
nium dioxide expansion plan which will
add approximately 350,000 metric tons
of global capacity and strengthen the
companys capability to meet the increas-
40
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Dow Microbial Control opens application center in Australia
Dow Microbial Control recently opened a Customer Application Center (CAC) in Melbourne,
Australia. Dow Microbial Control customers in Australia and New Zealand will now have ac-
cess to state-of-the-art testing laboratories and innovative formulations, in line with local
regulatory requirements.
As an ever developing industry, the global biocides and specialty chemicals industries are
growing at an average of 10 to 15 percent, with Australia and New Zealand experiencing
growth rates in these key areas of about eight percent year-on-year. In particular, shale gas
is one new area of business that is expected to drive the market in the next ve years as Aus-
tralia prepares to harness this untapped natural gas resource.
"With new energy sources, an area that deals with complex microbial challenges, be-
coming increasingly important in Australia, we feel this is a timely opportunity to launch the
Customer Application Centre in Melbourne," said Mark Henning, global general manager for
Dow Microbial Control. "The facility will be a valuable resource to various industries that re-
quire innovative and expert knowledge to help solve new challenges to microbial problems.
Customers can work together with experts to address microbial control needs and develop
unique product formulations that will help us meet local regulations and environmental stan-
dards and conditions.
Ribbon cutting ceremony with (left to right) Henry Chin, regional commercial manager for South-
east Asia, Australia, New Zealand, Rick Strittmatter, global R&D director, Dow Microbial Control,
Mark Henning, global general manager, Dow Microbial Control, and John Williamson, sales di-
rector Thermosets South Asia.
40-43 Industry News0611:Industry News 6/1/11 2:46 PM Page 40
ing demand from its customers.
The expansion includes new pro-
duction facilities at the com-
panys Altamira, Mexico site, as
well as additional investments to improve
the productivity at its other titanium diox-
ide sites around the world.
The new line at the Altamira site is
scheduled for completion by year-end
2014 and will provide approximately
200,000 metric tons of new capacity per
year. Facility upgrades underway at
DuPonts fve titanium dioxide manufac-
turing sites will continue over the next
three years, yielding an additional
150,000 metric tons of capacity.
This expansion and upgrades of our
facilities allow us to rapidly adapt to
changes in the marketplace and consis-
tently meet the ever-changing demands
of our customer base, said DuPont Ti-
tanium Technologies (DTT) president BC
Chong. Adding capacity at our Al-
tamira site in Mexico, as well as im-
proving our existing uptime and
production rates at all sites, is a vital
part of our strategy to help our cus-
tomers succeed. By increasing capacity,
we will ensure a sustainable supply for
customers and partners to help secure
their success in the marketplace.
BASF opens dispersions plant
in South Africa
BASF has announced plans to invest in a
dispersions plant in Durban, South Africa.
The new plant will produce acrylic dis-
persions mainly for the coatings and con-
struction industry. The facility will beneft
from local availability of raw materials
and proximity to key customers who serve
South Africas and Sub Saharan Africas
fast-growing markets. Production is
scheduled to begin in the second half of
2012. South Africa is the largest market
for dispersions in Sub-Saharan Africa.
New name for Lanxess Basic
Chemicals business unit
The Lanxess specialty chemicals company
has given its Basic Chemicals business unit
a new name: Advanced Industrial Inter-
mediates (AII). The new name establishes
a direct link to the product portfolio,
which includes advanced intermediates
for numerous branches of industry, and it
emphasizes the units applied know-how
in manufacturing and supply. The name
underlines the business units association
with the Lanxess Advanced Intermediates
segment, which generated sales of over
1.3 billion in fscal 2010.
The Basic Chemicals business unit
has repositioned itself in the last two
years. It now focuses on the further de-
velopment of complex production
processes and on technological expertise.
Its main areas of activity are the agricul-
ture, personal care, automotive, plastics
and coatings customer industries. For
the purpose of representing this position
outside the company, the business units
name has now been adapted to its prod-
uct range and changed to Advanced In-
dustrial Intermediates.
Merck restarts operations at
Onahama production site for
automotive coatings
Merck KGaA has resumed normal opera-
tions at the Onahama production site in
Japan. Among other products, the Ona-
hama site manufactures Xirallic effect pig-
ments, which are widely used in
high-quality automotive coatings owing
to their pearl-luster effects.
The damage to the production units
and infrastructure caused by the cata-
strophic earthquake in northeastern Japan
on March 11 resulted in the stoppage of
pigment production in Onahama. The re-
covery and repair work, which began on
April 4, has been completed ahead of
schedule. At the same time, progress has
been made in restoring the external infra-
structure. Merck expects the plant will
achieve its regular production output in
June.
The Onahama site is located 57 km
south of the damaged Fukushima Daiichi
nuclear power plant, and outside the evac-
uation zone. Merck is continually moni-
toring all public directives regarding
radiation levels in order to ensure the
safety of its employees. The company is
also testing the products being shipped
from Merck Japan to ensure that they
comply fully with all regulations and
safety standards.
Apart from Onahama, Merck will es-
tablish an alternative production site for
Xirallic effect pigments. It is planned to
have additional capacity for Xirallic pig-
ments in Germany by the end of 2011.
This will boost future supply reliability
of Xirallic products as of 2012, the com-
pany said.
Dow Coating Materials
Launches eXposure Vision
Viewer
Dow Coating Materials (DCM) has
launched eXposure Vision Viewer, an on-
line system that puts exposure station test
panels within easy view. The system
builds on DCMs patented eXposure Vi-
sion digital imaging and analysis system.
Through a secured login website, eXpo-
sure Vision Viewer gives Dow customers
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Waterborne Symposium issues a call for papers
The School of Polymers and High Performance Materials at The University of Southern Mis-
sissippi has issued a call for papers for presentation at the 39th Annual International Water-
borne Symposium, February 13-17, 2012 in New Orleans. Papers should relate to new and
emerging technologies related to materials, processes, production, characterization, appli-
cation and markets in the eld of surface coatings. All papers should be original and repre-
sent recent advances in coatings science and related disciplines. Title, abstract and authors
names (speakers name underlined) should be submitted by mail, fax or e-mail no later than
Aug. 15 to
School of Polymers and High Performance Materials, The University of Southern Mississippi,
Box 10063, Hattiesburg, MS 39406-0063; (601) 266-4475; Fax: (601) 266-6265; E-mail: wa-
terborne@usm.edu; Web: www.psrc.usm.edu/waterborne.
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access to test panel images in high resolu-
tion. Updated images are posted bi-
monthly and archived for future reference
and comparison.
Exterior paint prototypes are devel-
oped in the lab, but they are proven on the
test fence where they are directly exposed
to the great outdoors, said John
Calderaio, Dow Exposure station man-
ager. Its Mother Natures ultimate litmus
testthere is no substitute.
To accommodate a variety of climates,
weather patterns and even pollutant lev-
els, Dow operates a global network of ex-
posure stations. In addition to panel
readings conducted by trained specialists,
test ratings at selected locations are sup-
plemented with eXposure Vision, a high-
throughput digital imaging and analysis
system developed by Dow. eXposure Vi-
sion employs an automated, six-camera
system coupled with software algorithms
to measure and rate key exterior perform-
ance characteristics, from cracks to fak-
ing and tint retention to yellowing.
BASF and INEOS sign joint
venture contract for
Styrolution
BASF SE and INEOS Industries Hold-
ings Limited have signed a joint venture
contract, which regulates the formation
of the joint venture company Styrolu-
tion. The establishment of the joint ven-
ture is subject to approval by the
appropriate antitrust authorities. BASF
and INEOS plan to combine their global
business activities in styrene monomers
(SM), polystyrene (PS), acrylonitrile bu-
tadiene styrene (ABS), styrene-butadiene
block copolymers (SBC) and other
styrene-based copolymers (SAN,
AMSAN, ASA, MABS) as well as
copolymer blends into the new joint ven-
ture called Styrolution. The business
with expandable polystyrene is not part
of the transaction. BASF and INEOS
will retain their respective businesses.
The company headquarters will be lo-
cated in Frankfurt/Main, Germany. In
the joint venture 50 percent of the shares
will be owned by BASF and 50 percent
by INEOS. BASF will receive cash con-
sideration following the completion of
the transaction.
DSM sharpens strategic focus
towards the coatings market
DSM has reorganized its business units
DSM Powder Coating Resins and DSM
NeoResins+ into a single new unit, DSM
Coating Resins. In the restructuring to-
wards one coating resins unit, a subdivision
will be made based on different market dy-
namics, which will be refected in the orga-
nizational approach for these subdivisions.
DSM Coating Resins will be headed by
Patrick Niels, currently business unit direc-
tor of the Powder Coating Resins unit, and
will be led from Zwolle, the Netherlands.
Steve Hartig, currently business unit direc-
tor of DSM NeoResins+ will move to lead
another unit within DSM. The changes
went into effect April 1, 2011.
Lanxess acquires Syngentas
Material Protection business
Lanxess has agreed to acquire the Ma-
terial Protection business of Switzer-
lands Syngenta. As a result, the German
specialty chemicals company will be-
come one of the leading suppliers of bio-
cides for construction materials. The
transaction is expected to close in April
2011. Lanxess will gain access to a
broad range of fungicidal and insectici-
dal active ingredients as well as applica-
tion technologies used to protect
construction materials such as wood,
wallboards and coatings from being dis-
colored and damaged.
Syngentas Material Protection busi-
ness had sales of approximately 19 mil-
lion in 2010. Roughly 90 percent of sales
are generated in Europe and North
America. Lanxess will acquire the intel-
lectual property, customer lists, supply
contracts and registrations for the Syn-
genta products.
The acquisition is also the starting
point for a long-term strategic partnership
between both companies. Lanxess will
gain access to active ingredients and tech-
nologies developed by Syngenta in the fu-
ture, for use in material protection.
The Material Protection Products
(MPP) business not only offers products
for the preservation of construction ma-
terials but also active ingredients for dis-
infectants and stabilizers for
non-alcoholic beverages and wine. MPP
has production sites in Krefeld-
Uerdingen and Dormagen (Ger-
many), Wuxi (China) as well as
Madurai (India). The business,
headed by Torsten Derr, has annual sales
of less than 200 million.
In 2010, Lanxess fne chemicals divi-
sion Saltigo agreed on a long-term coop-
eration with Syngenta, one of the worlds
leading agrochemical companies. The
Basel-based company is investing roughly
50 million in expanding several Saltigo
facilities in Leverkusen to signifcantly en-
hance its capacity for synthesizing active
ingredients for crop protection agents.
Saltigo produces the active ingredients
and intermediates at these facilities exclu-
sively for Syngenta and is one of the Swiss
companys strategic partners throughout
the world.
Dow Epoxy to expand LER
capacity
Dow Epoxy, a business unit of The Dow
Chemical Company, has announced plans
to expand liquid epoxy resin (LER) ca-
pacity at its plant in Stade, Germany. This
expansion will provide additional capac-
ity as early as fourth quarter 2012, and
will increase capacity by 30 KTA, a 10
percent increase in the companys global
LER capacity.
Evonik completes purchase of
hanse chemie
Evonik Industries concluded the transac-
tion to purchase the hanse chemie Group.
The hanse chemie Group, with its work-
force of approximately 100 employees, is
headquartered in Geesthacht near Ham-
burg, where it produces high-quality com-
ponents and raw materials for the
manufacture of sealants and adhesives,
molding and casting compounds, and
other products.
Huber renames business unit
Huber Engineered Materials (HEM) is re-
naming its Alumina Trihydrate (ATH)
business unit Fire Retardant Additives.
The new name more accurately refects
the array of non-halogen fre retardant
and smoke suppressant technologies,
brands and products now offered for a va-
riety of end-use applications. CW
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Troy Corporation announced that The
Pest Management Regulatory Agency of
Health Canada, in accordance with the
Pest Control Products Act, has approved
the usage of Mergal 753 wet-state preser-
vative for the in-package protection of
paints, coatings and allied products. Mer-
gal 753 is a zero-VOC, formaldehyde-free
dispersion with broad-spectrum effcacy
against bacteria, fungi, and yeast, which
cause deterioration of aqueous systems.
Mergal 753 is the highest concentrated
product of its kind with free-fowing char-
acteristics and a uniform homogenous na-
ture. Additionally, Mergal 753 has a low
toxicity profle and contains no alkylphe-
nol-ethoxylates (APEs). As a high-per-
forming preservative concentrate, Mergal
753 provides effective in-package micro-
bial protection using less total volume per
product batch compared with all other
technologies, according to the company.
Cabot launches new insulating
coatings additive
Cabot Corporation recently introduced
Enova aerogel, a new high performance
thermal additive designed specifcally for
insulation coatings. Cabot researchers
have found that applying a 1mm coating
containing Enova aerogel to a 200C
metal surface meets U.S. and European
testing protocols for safe touch tempera-
ture, preventing the frst-degree burns one
would normally expect within fve seconds
of skin contact. This not only protects em-
ployees, but also helps keep the pipe con-
tents at desired temperature. Coatings
containing Enova aerogel can also be used
to insulate cold surfaces helping to elimi-
nate freezer burns and to reduce the power
requirements needed to keep contents
cold. Enova aerogel is designed for appli-
cation to surfaces that are not already in-
sulated but ideally should be. This includes
hard to reach and expansive areas of ex-
posed metal where traditional insulation
methods cannot be used due to limited ac-
cess, size or shape. Enova aerogel can be
added during formulation or on site and
does not adversely affect the viscosity of
the coating enabling it to be applied easily
to a surface. Cabots Enova product line is
made up of aerogel and each particle con-
sists of more than 90 percent air trapped
within a network of amorphous silica
making it twice as insulating as still air.
The low thermal conductivity of Enova
aerogel 12 mW/mK works better than
traditional insulation such as polyurethane
foam (typically 30 mW/mK) and additives
such as glass or ceramic microspheres, ac-
cording to the company.
Eastman launches Solus
performance additive for
waterborne coatings systems
Eastman Chemical Company has intro-
duced its newest Solus performance addi-
tive, Solus 3050, specifcally engineered to
help formulators meet VOC, performance
and productivity goals in waterborne coat-
ings systems. Derived from natural and re-
newable cellulose material, Solus 3050 can
be used in the automotive, industrial metal
and consumer electronics coatings mar-
kets. Performance benefts include
smoother fnish, optimal metallic fake
control, better redissolve/strike-in resist-
ance, superior fow and leveling, improved
atomization, and greater adhesion to gal-
vanized steel, according to the company.
Solus 3050 also enables faster dry time
and early hardness, application consis-
tency over varying climatic conditions, im-
proved wetting, increased sag resistance,
and it enhances fexibility in aluminum
fake selection.
Cytec launches Ebecryl 8100 UV
curable modied urethane
acrylate
Cytec Industries Inc. has introduced a newly
developed urethane acrylate for consumer
electronics. Ebecryl 8100 is designed to meet
the growing demand for easily cleanable
protective coatings for tactile screens. It
combines easy-to-clean properties with best-
in-class surface protection for functional
and decorative coatings. Once cured by UV
light, Ebecryl 8100 creates a very tight poly-
meric network with a contact angle of ap-
proximately 115o (water) that withstands
cleaning and abrasion tests and carries a
long lasting easy-to-clean effect.
Gelest updates Hydrophobicity,
Hydrophilicity and Silane
Surface Modication brochure
Gelest, Inc. has updated its Hydrophobic-
ity, Hydrophilicity and Silane Surface
Modifcation brochure. This new publica-
tion includes new functional materials, in-
cluding silanes with embedded polarity,
biomimetic activity and fuorescence. The
brochure contains a description of non-
functional silane monomers and siloxane
oligomers used to render surfaces hy-
drophobic or hydrophilic. The emphasis of
this 80-page updated publication is on dis-
tinguishing the features and benefts of the
entire range of commercial alkyl-silanes
and aryl-silanes, including dipodal PEG
and fuorinated materials for use as water-
repellents, release coatings, architectural
coatings, pigment dispersants, mineral sur-
face treatments and anti-stiction, optical,
dielectric, biomimetic, fuorescent coatings.
It also includes comprehensive information
on how to apply materials to achieve de-
sired performance.
Elementis launches Rheolate
299 for aqueous industrial
coatings market
Elementis Specialties has introduced Rhe-
olate 299 for the European decorative and
aqueous industrial coatings markets. This
new rheology modifer is designed for wa-
terborne industrial and decorative, pig-
mented and clear, gloss and high gloss
coating systems. It provides strong shear
thinning behavior, which makes it ideal
for spray applications including sprayed
latex emulsions, dispersions, water re-
ducible clear-coats and high gloss pig-
mented systems, the company said. CW
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Troy introduces Mergal 753
wet-state preservative in Canada
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Greger to lead DKSH Performance
Materials North American operation
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DKSHs Business Unit Performance Ma-
terials, a leading specialty chemicals dis-
tributor, has named
Mathias Greger
head of its North
American opera-
tion. Greger has
been working with
the Swiss-based
Market Expansion
Services Group
over the past year
already, leading the
in-house consulting
team in Kuala Lumpur. Prior to joining
DKSH, he had worked for the chemicals
division of Mitsui & Co., with responsi-
bility for sales and business development
in Central and Eastern Europe. In his
new role, Greger will focus on overall
growth activities in the North American
market by acquiring new suppliers,
strengthening relationships with key
suppliers, and expanding the customer
base in the specialty chemicals and per-
sonal care industries.
BASF names Derek Fairclough
senior VP, dispersions and
pigments, North America
BASF has appointed Derek Fairclough
senior vice president, dispersions and
pigments, in North America. He is based
in Charlotte, NC. Fairclough joined
BASF in 2009 as part of the Ciba Cor-
poration acquisition. He was named sen-
ior vice president, paper chemicals, in
North America in June 2009. In that po-
sition, Fairclough was responsible for
leading the Paper Chemicals business,
which was established at the time of the
acquisition. Prior to joining BASF, he
was a member of the Global Leadership
Board of Ciba Inc. and served as global
head of Cibas Paper Chemicals Business
from 2006-2009. He joined Ciba in
1987 and has worked in a number of
manufacturing and technical operations
leadership roles.
BASF names Jeff Wildman as
regional manager
BASF Automotive Refnish has named Jeff
Wildman as a regional manager. He will
report directly to Nick Maloof, central
zone manager for BASF Automotive Re-
fnish. Wildman joined BASF in 1991 as a
sales representative with the automotive
refnish business; located in Chicago, IL,
Wildman has since held numerous sales
and marketing roles within BASF Auto-
motive Refnish, including manager of op-
erations for automotive refnish
technologies (ART) and bodyshop-
mall.com. Most recently, Wildman was a
business development manager for BASFs
Central Zone and New Jersey and
Philadelphia markets.
AC Tech appoints Martin Barila
as vice president of operations
AC Tech, a provider of aerospace
sealants and specialty chemical products,
has named Martin Barila as vice presi-
dent of operations based at its Garden
Grove, CA headquarters. Previously, Bar-
ila served as director of operations at Air
Industries Company, an aerospace fas-
tener manufacturer also located in Gar-
den Grove. There he drove numerous
operational improvements, including
productivity gains, work in process re-
duction and lean implementation. Prior
to entering the aerospace industry, Barila
served in a variety of automotive engi-
neering roles for Arvin Meritor Auto,
Daimler Chrysler and Yamaha. CW
Pan Technology names Magdits VP sales and marketing
Takes over for Michael Frantz who is retiring after 46 years
in the industry.
Pan Technology has appointed Frank Magdits as their vice president of sales and
marketing. He will oversee the business development activities within the industries
Pan Technology serves. In addition, Magdits will lead the marketing, branding and
promotion of the companys agship PanTINT brand and other product lines.
Magdits is taking over the position currently held by
Michael Frantz, VP marketing, who will be retiring in July
after 46 years in the coatings industry, and also the sales op-
erations from Michael Rossomando, VP sales, who has been
promoted to VP and general manager.
Magdits has an in-depth knowledge of the coatings in-
dustry having worked for Benjamin Moore & Company for
30 years. His business experience includes management po-
sitions in business development, sales, product and brand
marketing, plant operations and total quality management.
Pan Technology is a manufacturer of pigment dispersions
including aqueous, solvent and 100 percent solids chip. They are also primary sup-
pliers for solvent-free polyol and plasticizer dispersions. Aside from these core prod-
ucts, Pan specializes in custom formulation and manufacturing, providing products
to the coatings, ink, automotive, plastic and other industries.
Pan Technology is based in Carlstadt, New Jersey/USA and has representation
throughout North America. For more info visit www.pantechnology.com.
Greger
Magdits
45 People0611:People on the Move 6/1/11 2:49 PM Page 45
June 14-16: IMFair 2011, Cosford,
United Kingdom. More info:
www.instituteofmetalfnishing.org.
June 22: 2011 Reflective Roof Coatings
Institute Mid-Year Technical Meeting,
Orlando, FL/USA. More info: RRCI,
www.therrci.org.
June 27 - July 1: COSI 2011, 7th
Coatings Science International,
Noordwijk, The Netherlands. More info:
www.coatings-science.com.
July 13-14: Latin American Coatings
Show 2011, Mexico City, Mexico.
More info: The Coatings Group,
www.coatings-group.com.
46
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Latin American Coatings Show
is in Mexico City next month
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MAJOR UPCOMING MEETINGS
July 13-14: Latin American Coatings Show 2011
Mexico City, Mexico
www.coatings-group.com
Sept. 14-15: Asia Pacic Coatings Show 2011
Singapore
www.coatings-group.com
Sept. 27-29: eurocoat 2011
Paris, France
www.eurocoat-expo.com
46-47 Meetings0611.qxd:Meetings 5/31/11 3:51 PM Page 46
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47
July 18-20: Introduction to Coatings
Composition and Specifications, Rolla,
MO/USA. More info: Missouri
University of Science and Technology,
http://coatings.mst.edu/index.html.
July 24-30: 19th International
Conference on Composities. More info:
www.icce-nano.org.
Sept. 13-14: Coatings Trends &
Technologies, Oak Brook, IL/USA. More
info: www.coatingsconference.com.
Sept. 14-15: Asia Pacific Coatings Show
2011, Singapore. More info: The Coatings
Group, www.coatingsgroup.com.
Sept. 27-29: eurocoat 2011, Paris,
France. More info, www.eurocoat-
expo.com
Oct. 4-7: GreenBuild 2011, Toronto,
Canada. More info:
www.greenbuildexpo.org.
Oct 5-7: CEPE - Annual Conference &
General Assembly 2011, Dublin, Ireland.
More info: www.european-
coatings.com/cepe.
Oct. 6-8: TURKCOAT EURASIA,
Istanbul, Turkey. More info:
www.turkcoat.com
Oct. 16-18: ASC Fall Convention,
Indianapolis, IN/USA. More info: The
Adhesive and Sealant Council,
www.ascouncil.org.
Oct. 18-20: RadTech Europe 2011
Conference & Exhibition, Basel,
Switzerland. More info: Vincentz
Network, www.european-coatings.com.
Oct. 23-26: Western Coatings
Symposium, Las Vegas,
NV/USA. More info: Pacific
Northwest Society for Coatings
Technology,
www.pnwsct.org/symposium-wcs
Nov. 21-23: ABRAFATI 2011, Sao
Paulo, Brazil. More info: Abrafati,
www.abrafati.com.
Nov. 23-24: CHINACOAT 2011,
Shanghai, China. More info: Sinostar,
www.chinacoat.net. CW
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Have Your Meeting or
Conference Listed
Send announcements to:
Coatings World Meetings
70 Hilltop Road, Suite 3000
Ramsey, NJ 07446 USA
E-mail: twright@rodpub.com
46-47 Meetings0611.qxd:Meetings 5/31/11 3:51 PM Page 47
48
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WWW.COATINGS WORLD.COM
Stainless IT Stainless ITT
The CONN Blades
Most Efficient & Aggressive Available
UHMW Poly
w w w . c o n n b l a d e . c o m
(814) 723-7980
Blades
Equipment for Sale
Grinding
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Business Opportunity
Pigments/Additives
Coatings World
For info on placing classifed ads
please contact Patty Ivanov
Phone: 631-642-2048
Fax: 631-473-5694
patty@rodpub.com
48 Classifieds0611.qxp:Classifieds 6/2/11 12:02 PM Page 48
Company Name Page Phone Fax Website
Blairgowrie Associates, LLC..............................37 ........................602-539-2683.............................................................www.blairgowrieassociates.com
Celanese..............................................................3 .........................972-443-3913...............................................................www.Celanese-Emulsions.com
Chemark Consulting .........................................28 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Conn & Company ............................................13 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Eurocoat 2011...................................................15...................+33 (0)1 77 92 96 84........+33 (0)1 77 92 96 21.......................www.eurocoat-expo.com
Evonik Industries............................................Cov. 2 .....................732-981-5343....................................................................................www.evonik.com
Heubach GmbH.................................................4........................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com
Hoover Color Corporation............................Cov. 4 .....................540-980-7233 ...................540-980-8781.................................www.hoovercolor.com
Kraton...............................................................11.....................1-800-4-KRATON................................................................................www.kraton.com
NACE International ..........................................17...................................................................................................................www.nace.org/cip2maritime
Reichhold ...........................................................9 .........................800-431-1920 ..............................................................................www.Reichhold.com
Shijiazhuang Goldenfish Paint .................21 .................86 311 85233805.........86 311 83035061...................www.goldenfish.com.cn
Specialty Polymers, Inc..............................47....................800-770-7523 ...................................................................www.specpoly.com
Wacker.......................................................7 .....................888-922-5374...............517-264-4068.....www.wacker.com/knows-solutions
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49
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Products & Services
Coatings World
For info on placing classifed ads
please contact Patty Ivanov
Phone: 631-642-2048
Fax: 631-473-5694
patty@rodpub.com
Advertising Index
48 Classifieds0611.qxp:Classifieds 6/2/11 12:02 PM Page 49
After launching a new hiding technology for paints and coatings,
Dow Coating Materials (DCM) called upon volunteers and do-
nated 1,000 gallons of paint to help the city of Philadelphia hide
graffti, paint curbs and refresh fences at various city recreation
centers. The daylong painting project took place on Saturday,
April 2, in conjunction with Philadelphias annual Philly Spring
Cleanup and Keep America Beautiful Great American Cleanup
campaign.
Much of the high-hiding exterior paint was used to cover
graffti-flled walls and make room for new artwork through
Philadelphias Mural Arts Program, a grass roots organization
that has produced over 3,000 exterior murals in Philadelphia
since its founding in 1984.
Through Dows participation in the Great American
Cleanup and the Mural Arts Program, were not only cleaning up
our neighborhood streets, were also creating a new canvas for
tomorrows artists, said Joan Schuller, general manager, DCM
North America, speaking at the April 2 event.
In addition to several hundred volunteers, Schuller was joined
by Debbie Zimmer, director of the Paint Quality Institute; John
Calderaio, manager of DCMs Paint Exposure Testing Station;
Philadelphia Mayor Michael A. Nutter; and reigning Miss Amer-
ica Teresa Scanlan to paint over graffti on the exterior walls of
Philadelphias C.B. Moore Recreation Center and create a base
for the new mural.
At Dow, we know paint and we know that any paint proj-
ect, whether its on exterior concrete or interior drywall, has to
include effective hiding, said Schuller. In fact, Dow Coating
Materials has been working to improve the science of hiding in
paints for almost 50 years, and the technology in the paint were
using today is a Delaware Valley innovation.
Originally located in Newtown, PA, and later moved to
Spring House, PA, Dows paint and coatings research farm has
operated continuously since 1953. Scientists there developed
Ropaque Opaque Polymers, an alternative light scattering pig-
ment for supplementing the hiding performance of TiO2. In
March, DCM unveiled three new hiding technologies also in-
vented at Spring House: Evoque Pre-Composite Polymer Tech-
nology, Ropaque Dual Opaque Polymers and Fastrack HE-2706
Acrylic Binders.
The frst step was all about hiding, but ultimately were glad
to be giving back to the Philadelphia community in a very visi-
ble way, said Schuller. Philadelphians will be enjoying the ben-
efts of this Great American Cleanup every time they see one of
the beautiful murals made possible by hiding technology from
Dow Coating Materials.
Dow has been a national sponsor of the Great American
Cleanup since 2008, in keeping with its 2015 Sustainability
Goals of contributing to community success, environmental
stewardship and encouraging employee volunteerism. Nation-
wide, hundreds of Dow volunteers will participate in more than
40 Great American Cleanup events this year. CW
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Dow Puts Hiding Technology in Plain View
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Dow Coating Materials donated 1,000 gallons of high-hiding paint to cover Philadelphia grafti and refresh the city with the help of
volunteers. The daylong painting project took place in early April as part of Philadelphias annual Philly Spring Cleanup and Keep America
Beautiful Great American Cleanup campaign.
50 Final Coat0611:Final Coat 5/31/11 1:10 PM Page 50

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is a new platform of low VOC alkyd latex

is the natural selection.

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