branding of the magazine is established and people are more likely to recognise the magazine in future and know what the magazine is about with repetition. Also, it follows the codes and conventions of a contents page. Rule of Thirds have been applied to allow certain articles and parts of the page to stand out. For example the main image is in the central hotspot since it is in the eye line of the audience and therefore the audience are more likely going to focus their attention the image. In addition the left third is occupied by an index therefore the audience can quickly refer to want they would like rather than look through each article individually. Main Image (mise-en-scene) is larger than the other images to gain the most attention as it has more importance therefore because of the size the audience are more likely to read the article. This particular image uses mise-en-scene through the usage of tour-bus although that has the denotation for the audience of traveling- plus it also the connotation of the image for knowledgeable in the genre of bands touring since bands would tour on tour bus. Date line makes it clear to the read which issue they are reading therefore the niche market of regular subscribers can refer between their copies of the magazine. Columns allow sections to be spaced on the page and not cluttered therefore it helps towards the organisation and layout. Plus it allows the rule of thirds to function easier since each column would be a third. Title of Contents follows the codes and conventions of the magazine it also gives a clear layout to the page since it gives the page relevance and not just random page numbers with articles. It also gives organisation to the page since the heading is at the top and the information is beneath it. House style establishes the brand identity of the magazine through the consistency of the colour scheme and fonts because it allows the target audience to recognise the magazine through the subtle details for example the consistency of the black and red also follows the sub- genre of rock music since black has the connotation with gothic music. Layout of the magazine is to allow the reading of the page to be easy for the audience. So areas of the magazine have relevance and purpose because it the purpose of the magazine is to inform about the genre of the magazine therefore the contents needs to be laid out easy so navigation is easy. Tone of Language is informal therefore a form of direct address since the target audience can relate to the language and almost feel like the magazine are like their friends since they talk like them for example Thank God would not appear in a Broadsheet newspaper article but suitable for a magazine. Page Numbers are applied to the articles so the readers are able to select the article they want to read and therefore go to that page to read it. This is a fundamental part of the contents page as it gives the article relevance hence it is a part of the codes and conventions of the page. Fonts are all serif fonts because it is clearer to read for all people they are also varied. For example the main article in the centre has an eroded effect. This is because it follows the sub-genre of rock since rock music is related with rebellion hence readers can make the connotation and would not feel that it is out of place. The variation in fonts allow more important texts stand out whereas less important information like a description of the article Is smaller in size and does not stand out. Sub-headings allows the groups of articles to be put into categories and also makes each article clear on the page since the sub-heading allows the target audience scan through and focus on the articles they prefer hence if the target audience want read reviews they can refer to that sub-heading since it stands out from the smaller text.