ADVERTISING

LESSON 1. HOW COMPANIES ADVERTISE

Advertising is a message that tries to sell something. Companies advertise everything from cars to candy. Advertising is
also used to change peoples ideas. For example, an ad could try to make voters choose a certain candidate for president. Ads
appear almost everywhere you look. You find them on the radio and on T, in maga!ines, shop windows, on T"shirts,
inside elevators, on school #uses etc. Advertising does two main $o#s% it tells people a#out something, like a product or
a service and it also works to make people want to #uy the product or service.
Thus, advertising is the promotion of a companys products and services carried out primarily to drive sales of the
products and services but also to build a brand identity and communicate changes or new products /services to the customers.
There are several reasons for advertising, some of which are as follows%
increasing the sales of the product&service'
creating and maintaining a #rand identity or #rand image'
communicating a change in the existing product line'
introduction of a new product or service'
increasing the value of the #rand or the company.
There are four rules which serve as a sound guide when planning advertising. They should #e examined #efore any form
of advertising is prepared.
(. Aim: )hat is the primary purpose of the advertisement* +s it to inform, sell, or improve the firm,s image*
-. Target: )ho is the target* From which sector of the pu#lic are you trying to achieve response .for example, the investor,
the pensioner, the career mother, the teenager/*
0. Media: 1earing the aim and target in mind, which of the media availa#le is the most suita#le .#rochures, press,
television, radio etc./*
2. Competitor: 3ow are your competitors approaching their advertising needs* Are they successful* Can you improve
on their approach and #eat them in competition*
4nce an advertisement has #een planned and created it is important to test its effectiveness #efore pu#lication. +f it does
not satisfy all the following well"tried principles .AIDA principles/, then start again.
5oes it catch the eye, i.e. does it attract atte!tio!*
5oes it arouse i!teret*
5oes it create deire*
5oes it lead to a"tio!*
6erhaps one of the most difficult pro#lems facing marketers is that of assessing the effectiveness of their advertising.
That is why marketers use pretests .#efore the advertising is transmitted to the target market/ and posttests .when the ads have
#een implemented/. 6osttests are especially useful in providing information for the development of future advertising.
3ow much to spend on advertising is always pro#lematic. 7ome companies use the comparative"parity method 8 they
simply match their competitors spending, there#y avoiding advertising wars. 4thers set their ad #udget at a certain percentage of
current sales revenue. 1ut #oth these methods disregard the fact that increased ad spending can increase current sales. 4n the other
hand, excessive advertising is counter"productive #ecause after too many exposures people tend to stop noticing ads, or #egin to
find them irritating.
Prod#"tio! o$ Ad
Although large companies could easily set up their own advertising departments, write their own advertisements, and #uy
media space #y themselves, most companies hire special advertising firms that speciali!e in making ads. These are likely to have
more resources, and are more knowledgea#le a#out all aspects of advertising and advertising media than a single company.
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The client company generally gives the advertising agency an agreed #udget, a statement of the o#$ectives of the
advertising campaign, known as a brief, and an overall advertising strategy concerning the message to #e communicated to the
target customers.
The first step in making ads is to learn a#out the product and understand who uses it. Then people in the advertising
agency .or advertising department/ develop ideas and themes. They prepare photos or images if an ad is to appear in newspapers
or maga!ines as well as $ingles and slogans if it appears on radio or T. Thus, the agency creates advertisements and develops a
media plan specifying which media .newspapers, maga!ines, radio, television, cinema, posters, mail etc./ will #e used and in
which proportions. )hen the ad is ready it goes to the media organi!ation where it is run. Agencies often produce alternative ads
or commercials that are pre"tested in newspapers, television stations, etc. in different parts of a country #efore a final choice is
made prior to a national campaign.
Pro a!d "o! o$ ad%ertii!g
There are many contrasting opinions a#out advertising. Those in favour say that advertising educates consumers a#out
new products and services that can help them improve their lives. +t also increases sales so that companies can produce things at
lower costs and make things cheaper. They say that advertising helps the economy and gives $o#s to many people. )ithout
advertising some free radio and T channels wouldn,t #e a#le to exist. 7porting and other events are sponsored #y ads. Ticket
prices would #e higher without advertisements.
4n the other side, critics say that consumers pay for advertising through higher product prices. They say that small
companies sometimes have to close #ecause they cannot compete with larger ones. Through advertising, people sometimes #uy
products that they may not need and often cannot afford. This leads to a higher personal de#t. +t also leads to a throwaway
society 8 goods are thrown away and more pollution and waste is produced. Children are very often the main target of advertisers.
They sometimes don,t know which products are good for them and #uy the wrong things .e.g. fast food and snack companies
show ads, which lead to o#esity and dia#etes/.
Ad%ertii!g %er# P#&'i"it(
(. Advertising is paid form of ideas, goods and services while pu#licity is not paid #y the sponsor.
-. Advertising comes from an identified sponsor while pu#licity comes from a neutral and impartial source.
0. Advertising is controlla#le #y the organisation while pu#licity is not controlla#le #ecause it comes from a neutral source.
2. Advertising is less credi#le in comparison to pu#licity while pu#licity is more credi#le #ecause it comes from an impartial
source.
9. Advertising is what you or your organisation says and promotes #ut pu#licity is what others say.
:. +n advertising same content is repeated #y the sponsor while in pu#licity it is not generally possi#le.
;. Advertising always carries a positive message a#out your organisation #ecause it is the content you pay for, #ut pu#licity can
#e positive or negative #ecause it comes from an impartial source.
<. +n advertising you have full chance to show your creativity, #ut in pu#licity creativity is limited #ecause it comes from non"
paid source.
=. Advertising is targeted to the parcticular audiences while pu#licity it is not focused.
(>. ?ost of the times in advertising social responsi#ility is ignored while in pu#licity special focus is given on social
responsi#ility.
Com&i!atio! o$ &ot) ad%ertii!g a!d p#&'i"it( i !e"ear(*
E+er"ie 1. A!,er t)e $o''o,i!g -#etio!:
(/ )hat does advertising do*
-/ )hat is advertising*
0/ )hat are some of the reasons for advertising*
2/ )hat key rules should #e kept in mind when planning an advertisement*
9/ +n what cases is an advertisement considered to #e efficient*
:/ )hat are pretests and posttests used for*
;/ 3ow do companies decide how much to spend on advertising*
</ )hy does advertising #ecome ineffective after a certain point*
2
=/ )hy do most companies use advertising agencies*
(>/ )hen a company hires an advertising agency, what are the roles of #oth parties*
((/ )hat is the impact of advertising on people and economy*
(-/ )hat are some of the differences #etween advertising and pu#licity*

E+er"ie .. C)ooe t)e rig)t %aria!t.
(. Ads can #e imaginative and can use humour, cartoons and slogans #ut these devices must not #e @@@@@@@@@@@@@@ or
deceptive.
a/ leading #/ mislead c/ misleading
-. Advertising is often placed #y an advertising agency on @@@@@@@@@@@@ of a company or other organi!ation.
a/ half #/ #ehalf c/ #ehalves
0. Aon"profit organi!ations are not typical advertising clients, and may @@@@@@@@@@@@ on pu#lic service announcements.
a/ apply #/ rely c/ supply
2. )hile advertising can #e seen as necessary for economic @@@@@@@@@@@@, it is not without social costs.
a/ growth #/ loaf c/ upgrade
9. Advertising is increasingly invading pu#lic @@@@@@@@@@@@@, such as schools, which some critics argue is a form of child
exploitation.
a/ views #/ scenario c/ spaces
:. ?o#ile displays are used for various situations in metropolitan areas @@@@@@@@@@@@ the world.
a/ trough #/ throughout c/ thorough
;. Advertising techniBues can #e used to inform, educate and motivate the pu#lic a#out non"commercial @@@@@@@@@@@@, such as
A+57, political ideology etc.
a/ issues #/ valua#les c/ aims
<. ?arketers need @@@@@@@@@@@@@@@ goals that can guide them in developing their total advertising program.
a/ speciali!ed #/ specialty c/ specific
=. An advertising @@@@@@@@@@@@@ can #e focused on the product, on the institution, or on some pu#lic service.
a/ message #/ massage c/ messy
(>. 5ont @@@@@@@@@@@@@@ your time trying to convince him. 3e has already decided to hire another advertising agency.
a/ throw #/ waste c/ make
E+er"ie /. 0i'' i! t)e gap.
C)i'dre! a!d ad%ertii!g
commercials exaggerated exposed influenced products
Children nowadays are .(/@@@@@@@@@@@ to more and more adverts on television. ?any people #elieve that this
represents a pro#lem #ecause young people are easily .-/@@@@@@@@@@@ #y television .0/@@@@@@@@@@@ . 4ne danger this presents
is that children will actually #elieve in the .2/@@@@@@@@@@@ claims freBuently made in advertisements. This is particularly serious
in the case of adverts for .9/@@@@@@@@@@@ such as $unk food that are actively unhealthy.
Reg#'atio! o$ ad%ertii!g
restrictions promote regulation services time
There is little dou#t that there should #e some .(/@@@@@@@@@@@ of advertising, #ut it is unclear who should #e
responsi#le for this and how the regulations should apply. 4n the one hand, in the free market, companies should #e allowed to
.-/@@@@@@@@@@@ their products and .0/@@@@@@@@@@@ as they see fit. 4n the other hand, however, there surely should #e some
instances to set .2/@@@@@@@@@@@ on advertising. For example, to#acco and alcohol companies should not #e allowed to #uy
advertising .9/@@@@@@@@@@@ on television and radio.
E+er"ie 1. Loo2 at t)e tep i!%o'%ed i! orga!i3i!g a! ad%ertii!g "ampaig! a!d p#t t)em i! t)e "orre"t order.
a/ analyse impact
#/ approve design
c/ choose the media
d/ commission ad agency
e/ define target group
f/ determine the desired response
g/ esta#lish message
h/ place ads
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E+er"ie 4. W)i") o$ t)e $o''o,i!g "'aim do (o# agree ,it)5
(. Advertising is essential for #usiness, especially for launching new consumer products.
-. A large reduction of advertising would decrease sales.
0. Advertising often persuades people to #uy things they do not need.
2. Advertising often persuades people to #uy things they do not want.
9. Advertising raises prices.
:. Advertising does not present a true picture of products.
;. Advertising has a #ad influence on children.
LISTENING. 6o( o$ Germa!( i a! orga!i3atio! i! ")arge o$ promoti!g to#rim i! Germa!(. O!e o$ t)eir ta$$ i i!
Lo!do! to meet Red Arro,7 a! ad%ertii!g age!"(.
A. Lite! a!d $i!d o#t ,)( t)e( ,a!t to ad%ertie.
to introduce a new product & to promote a special price & to create or maintain awareness for a product & to remarket a product
8. Lite! agai! a!d a!,er t)e -#etio!.
(/ According to Coys of Dermany, what sort of image does Dermany have a#road*
-/ )hat do they say are the stereotypes associated with Dermany*
0/ )hat kind of visitors does Coys of Dermany want to attract to Dermany*
2/ )hy is it important to design advertising which is specific to a certain country*
C. Comp'ete t)e e!te!"e $rom t)e dia'og#e ,it) t)e ,ord $rom t)e &o+.
achieve appeal (2) campaign create looking outside perspective
(/ Tell me what you are EEEEE for.
-/ 1ut thats why its important for us to EEEEE a new image.
0/ )e think that someone from EEEEE will have a fresh EEEEE .
2/ )e want to make sure that our ads EEEEE to people in the FG.
9/ + understand what you are trying to EEEEE .
:/ You need an insider to design an ad EEEEE with the maximum EEEEE .
LESSON .. ADVERTISING MEDIA
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to
consume more of a particular brand of product or service. There are many ways to spread an advertising message. A good ad
campaign incorporates several advertising media to get maximum success. The advertising media are the various forms of
communication through which advertising reaches its audience. They include%
Pri!t ad%ertii!g 9!e,paper7 maga3i!e7 &ro")#re7 $'ier7 'ea$'et7 "ata'og et".:
The print media has always #een a popular advertising medium. Advertising products via newspapers or magazines is a
common practice. +n addition to this, the print media also offers options like promotional brochures and fliers for advertising
purposes. 4ften the newspapers and the maga!ines sell the advertising space according to the area occupied #y the advertisement,
the position of the advertisement .front page & middle page/, as well as the readership of the pu#lications. For instance, an
advertisement in a relatively new and less popular newspaper would cost far less than placing an advertisement in a popular
newspaper with a high readership.
O#tdoor ad%ertii!g 9&i''&oard7 2io27 trade)o, a!d e%e!t:
4utdoor advertising is also a very popular form of advertising, which makes use of several tools and techniBues to attract
the customers outdoors. The most common examples of outdoor advertising are #ill#oards, kiosks, and also several events and
tradeshows organi!ed #y the company. The billboard advertising is very popular, however, it has to #e really terse and catchy in
order to gra# the attention of the passers#y. The kiosks make for an effective advertising tool to promote the companys products.
The company can organi!e trade fairs or exhibitions for advertising their products. +f not this, the company can organi!e several
events that are closely associated with their field. For instance a company that manufactures sports utilities can sponsor a sports
tournament to advertise its products.
Digital signage .electronic #ill#oards/ is a newer method of advertising that is growing in popularity. 5igital signage is
where monitors & plasma Ts are placed in strategic locations and display advertisements directed at their targeted customer.
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5igital signage can deliver messages in the form of text and digital video. You can find digital signage in such places as sport
arenas, retail stores, department stores, malls, schools etc. Hlectronic #ill#oards are the most expensive kind of outdoor signs.
8road"at ad%ertii!g 9te'e%iio!7 radio a!d t)e I!ter!et:
1roadcast advertising is a very popular advertising medium that is constituted of several #ranches like television, radio or
the +nternet.
Television is one of the most expensive forms of advertising, #ut on the other hand it reaches a very wide audience.
Advertisers #uy time from T stations to #roadcast their commercials. This time is cheaper at times when fewer people watch T,
as in the early morning hours and gets very expensive during prime time evening shows. 7ometimes advertisers pay a lot of
money to get their ads on T during special programmes, like the 4lympic Dames. +n general, the cost of television advertising
depends on the duration of the advertisement, the time of #roadcast and, of course, the popularity of the television channel on
which the advertisement is going to #e #roadcasted.
Infomercials are another form of television advertising. They have #ecome very popular in the last few years. They are
normal T shows that focus on sales of certain products. They descri#e, display, and often demonstrate products and their
features, and commonly have testimonials from consumers and industry professionals. 5etails on how to #uy the product .e.g.
telephone num#ers/ are repeated many times during the programme. There are two types of infomercials% long form infomercials
have a time length of 0> minutes and short form infomercials are 0> seconds to - minutes long.
The radio might have lost its charm owing to the new age media however it remains to #e the choice of small"scale
advertisers. An advantage of the radio is that people listen to it while doing other things. +n some cases radios are on the whole
day.
Internet advertising is #ecoming more and more important. Hspecially young people spend less time watching T and
more time on the +nternet. The +nternet has the advantage of #eing availa#le to people around the world at all times. nline
advertising consists of small ads, text ads, video ads, #anners and pop"ups, and reciprocal linking to other we#sites. 1usinesses
also have their own we#sites as an advertising tool. 7ometimes ads are sent via email. 1ecause a lot of unwanted emails .spam/
are sent throughout the world, many people dont like this.
Co%ert ad%ertii!g 9ad%ertii!g i! mo%ie7 TV )o,7 %ideo game et".:
!overt advertising .or product placement/ is a uniBue kind of advertising in which a product or a particular #rand is
incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in
the entertainment #ut the #rand or the product is su#tly .or sometimes evidently/ showcased in the entertainment show. 7ome of
the famous examples for this sort of advertising have to #e the appearance of #rand "okia which is displayed on Tom Cruises
phone in the movie #inority $eport, or the use of !adillac cars in the movie #atrix $eloaded.
Ce'e&rit( ad%ertii!g
This type of advertising focuses upon using cele#rity power, fame, money, popularity to gain recognition for the products
and promote specific stores or products. Advertisers often advertise their products, for example, when cele#rities share their
favourite products or wear clothes #y specific #rands or designers. Cele#rities are often involved in advertising campaigns such as
television or print adverts to advertise specific or general products.
+t is important to note that advertising is a powerful marketing tool. 1ut advertising alone cannot guarantee success.
?arket research, product or service features and #enefits, price, after sales service and other promotional tools are all critical
elements in ensuring that customers needs are identified and satisfied profita#ly.
E+er"ie 1. P'a"e t)e $o''o,i!g too' a!d te")!i-#e o$ ad%ertii!g media i! t)e "orre"t part o$ t)e ta&'e.
cinema and television adverts' the #acks of event tickets and supermarket receipts' taxica# doors' newspapers' su#way platforms
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and trains' musical stage shows' #us stop #enches' stickers on apples in supermarkets' #ill#oards' we# pop"ups' shopping cart
handles' printed flyers' we# #anners' human #ill#oards' maga!ines' sides of #uses' yellow pages' radio adverts' shopping carts'
posters' town criers
print advertising outdoor advertising broadcast advertising

E+er"ie .. 0i'' i! t)e gap.
Di$$ere!t $orm o$ ad%ertii!g
age!"ie &i''&oard i!#!dated 'ogo !eo! p'a"eme!t po!or pot
+n the modern world, we are .(/@@@@@@@@@@@ with advertising in many different forms. There are, of course, the o#vious
examples such as television commercials, radio .-/@@@@@@@@@@@ , .0/@@@@@@@@@@@ #y the roadside and the .2/@@@@@@@@@@@ signs
that light up the cities at night. +n addition to these, however, there are other less evident ways in which companies attempt to
promote their products. For example, when you sit down to watch a foot#all match, you will see the .9/@@@@@@@@@@@ and slogans
of companies that .:/@@@@@@@@@@@ the shirts or even nowadays the stadium. 6roduct .;/@@@@@@@@@@@ works in much the same
way in the cinema. You think you are sitting down to watch a film, #ut advertising .</@@@@@@@@@@@ will make sure that their
clients, latest products are on display too.
Ho, ad%ertii!g ,or2
endorse glamorous memorable witt
Advertising works in many different ways, #ut it is safe to say that most successful advertisements are in some way
.(/@@@@@@@@@@@ . Fnless we can remem#er what the advert was a#out it, it failed. Iikewise, many adverts try to make the product
or service seem .-/@@@@@@@@@@@% this may #e achieved #y getting a star from the world of entertainment to .0/@@@@@@@@@@@ the
product. The idea is that if 1rad 6itt says that he uses this shaving gel, then men all around the world will follow suit. Finally,
there is the category of the .2/@@@@@@@@@@@ or humorous advert " a clever advert can make the product itself seem JintelligentJ,
even when it is no more than a washing"up liBuid.
E+er"ie /. Mat") part o$ ea") e"tio! to ma2e a $#'' e!te!"e.
1ill#oards are owned that can #e used of their papers.
An ad could try a lot of people shop windows.
6roduct placements are ads commercials that rent them to advertisers.
7ome ads use slogans send information a candidate for president.
Aewspapers sell advertising space in charge of creating can advertise the product #est.
Advertisers often #roadcast that appear only to a certain group of people.
7ome mailing lists #y companies many times a day.
Television can reach to make voters choose very Buickly.
?any stores have their own department which type of media in a T show or series.
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+t is very important to find out in all sections over and over again.
LESSON /. ADVERTISING TECHNI;<ES
Ads do their $o#s in many different ways. ?any printed ads have headlines or #oldly printed words that make people stop
and read them. The headline may promise something that the reader wants, like a good price. 4ther headlines may carry
the announcement of a new product.
7ome ads use slogans that are used over and over again. They are easy to remem#er and often use a catchy phrase.
7ometimes slogans are not related to the product.
+n many ads a famous person talks a#out a product and tells why they use it. This person may #e an actor, a model or a
well"known athlete. 4r they may $ust #e an average user of a product.
Ads also compare a product with another one of the same type. The ad points out why a product is #etter.
7ome ads feature cartoon or product characters. They may appear in an ad over a long time. The characters #ecome well
known and people identify them with a product.
Kepetition is one of the most #asic techniBues used in the advertising #usiness. Advertisers #roadcast their
commercials several times a day for days or weeks to get the message across. )hen people see an ad more often they may #e
more likely to accept the message and want the product.
Video &aed a"ti%it(. Mat") t)e t(pe o$ ad%ertii!g te")!i-#e ,it) t)eir de$i!itio!.
Testimonials a. in this type of advertising, advertisers make use of logical fallacies' they use appealing words
without giving any concrete idea a#out what is #eing advertised
The bandwagon effect #. this techniBue attempts to appeal the masses to use the advertised product #y providing the
audiences with survey result .the advertisers often use statistical evidences and market surveys
to pu#lici!e their product/
!littering generalities c. in this techniBue, the people in the advertisements are cele#rities or experts using the product
"motional appeal d. this advertising appeal aims at attracting the masses #y using common people to advertise a
product
#lain folks appeal e. this advertisement tries to get you to want the product #ecause everyone else wants it
$cientific appeal f. this advertisement influences customers to #uy the product or service through their emotions
E+er"ie 1. Loo2 at ,)at ome peop'e )a%e aid ,)e! di"#i!g t)eir ad "ampaig!. Mat") t)e #!der'i!ed ,ord o$
p)rae ,it) t)eir (!o!(m $rom t)e &o+.
a) change perceptions
b) generate a bu%%
c) have an emotional appeal
d) have a rational appeal
e) rebrand
f) reinforce the existing image
%& )hite Aoises porta#le music players arent popular #ecause theyre the cheapest or even the most technologically advanced
products out there. Kather, theyre popular #ecause, Buite simply, people love them. The new ad campaign should attract
people based on how they feel.
-/ )e want to get people talking about our product.
0/ Choritos are currently thought of as a high"fat snack. )e need to reinvent our product as healthy and convenient.
2/ The ads should transform peoples ideas a#out Dermany.
9/ The advertisements should make a logical argument. iewers should #uy our toothpaste #ecause its scientifically proven to
#e the #est in the industry.
:/ 4ur minivans already dominate the market, and theyre still in the growth stage of their life cycle. 7o the ads should simply
emphasize what people already think% that theyre #oth safe and fun to drive.
E+er"ie .. C)ooe t)e rig)t %aria!t.
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(/ +ts hard to develop a campaign for a product that many people perceive .negative & negativel & bad/.
-/ )eve #een trying to create a new method of ad .effectiveness & affectation & affliction/.
0/ )e should target the group with the highest .potential & potenc & patent/.
2/ The current economic conditions are creating an even .big & stronger & harder/ demand for our products.
9/ +n this case, it would #e wiser to concentrate on existing customers, instead of trying to .access & accord & ac'uire/ new ones.
:/ )hich audience .segment & selection & section/ are you aiming for* Teenagers*
;/ )e need to do a #etter $o# at .commuting & communicating & competing/ what the #rand is a#out.
</ .(espondents & Ads & $ponsors/ will #e spending #illions of dollars on 4lympics"related advertising.
=/ This advertising campaign is .centered & concerned & called/ on the concept of family.
(>/ 4ur #iggest creative .challenge & call & check/ is to associate the product characteristics with the spirit of Christmas.
((/ The agency got it .incorrect & all wrong & improper/. Thats not the direction we wanted to go with.
(-/ + dont think their ads are visually .accepted & appalling & appealing/.
(0/ .)eep & )eep it & Arrange it/ simple. The client doesnt want an ad thats too complicated.
(2/ This type of advertisement has .performed well & gone the distance & marginali%ed/ in the past.
E+er"ie /. 0i'' i! t)e &'a!2 ,it) t)e ,ord $rom t)e &o+.
Advertising tells people a#out products and .(/@@@@@@@@@@@@@ and tries to make them #uy a
.-/@@@@@@@@@@@@@ . Ads do their $o#s in many different ways. .0/@@@@@@@@@@@@@ are words in #ig letters
that try to get the .2/@@@@@@@@@@@@@ of the readers.
7ome ads use slogans or .9/@@@@@@@@@@@@@ phrases that are easy to .:/@@@@@@@@@@@@@ . Advertising
agencies often get a famous person, like an actor or .;/@@@@@@@@@@@@@ , to talk a#out a product.
.</@@@@@@@@@@@@@ characters are often connected to a certain product and #ecome .=/@@@@@@@@@@@@@
with it.
4ne of the most important techniBues of advertising is .(>/@@@@@@@@@@@@@ . Ads are .((/@@@@@@@@@@@@@
many times a week for weeks or months. )hen people see them they might want the product.
Advertising is often done #y .(-/@@@@@@@@@@@@@ firms. First they try to get information a#out #uying
.(0/@@@@@@@@@@@@@ of their .(2/@@@@@@@@@@@@@ ' who #uys a certain product and why. The age, sex and
social .(9/@@@@@@@@@@@@@ of a .(:/@@@@@@@@@@@@@ are also important.
The people in the .(;/@@@@@@@@@@@@@ department .(</@@@@@@@@@@@@@ ideas and themes. They prepare
images, photos and text and .(=/@@@@@@@@@@@@@ where the ad should .->/@@@@@@@@@@@@@ .
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